AVIATION INSIGHTS AND DEVELOPMENTS Q4 2014 TALON’S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET FOR A LANDSCAPE OF POSSIBILITIES CATEGORIES AVIATION DEVELOPMENTS AVIATION TECHNOLOGY & SERVICES AVIATION CAMPAIGNS FOR A LANDSCAPE OF POSSIBILITIES AVIATION DEVELOPMENTS FOR A LANDSCAPE OF POSSIBILITIES RECORD FIGURES FOR GATWICK & STANSTED The UK's London Gatwick Airport has recorded its busiest ever six months with an 8% increase in passenger numbers. Considered to be London's second busiest airport, Gatwick recorded a turnover of £391.6m for the first six months which was an increase of 8.6%. LINK More than 19.4million passengers passed through Stansted in the 12 months to the end of Oct 2014 representing a 9.8% increase compared with the previous year – the fastest rate since February 2005. The acceleration in annual growth reflected a strong October for Stansted which saw the airport handle more than 1.8m passengers – an increase of more than 272,000 or 16.9% compared with the corresponding month last year and the biggest monthly rise for more than 10 years. LINK FOR A LANDSCAPE OF POSSIBILITIES MANCHESTER AIRPORT IS JEWEL IN THE CROWN Manchester Airport is flying high after being crowned UK Airport of the Year at the annual Airport Operators’ Association awards. Winning in the Passengers over Six Million category, the UK’s third- largest airport was up against Heathrow, Gatwick and Birmingham and received the accolade due to a phenomenal year of growth. LINK FOR A LANDSCAPE OF POSSIBILITIES LONDON GATWICK AIMS FOR GLOBAL AWARD WITH TWO- RUNWAY AIRPORT DESIGN London Gatwick Airport’s plans for its future as a two-runway airport have been shortlisted for a prestigious architectural award – even before the construction of its second runway has been approved. LINK FOR A LANDSCAPE OF POSSIBILITIES LONDON STANSTED UNVEILS FIRST PHASE OF MULTIMILLION POUND COMMERCIAL REVAMP Manchester Airports Group has officially unveiled the first phase of its commercial transformation of London Stansted Airport’s International Departure Lounge (IDL). The £80 million lounge transformation follows the full opening of a new security area earlier this year, with additional lanes and dedicated channels for fast track, families and passengers needing assistance. LINK FOR A LANDSCAPE OF POSSIBILITIES VIENNA AIRPORT OPENS NEW PIER WEST WITH VIBRANT F&B AND RETAIL OFFER Vienna Airport has completed a major project to remodel its Pier West and C-Gates area, which now houses a fresh food & beverage offer and expanded space for retail. Notably, it features a dining offer from ambitious Turkish- owned hospitality, F&B and airline catering group DO & CO. LINK FOR A LANDSCAPE OF POSSIBILITIES ZÜRICH AIRPORT OPENS AIRSIDE STORES TO NON-PASSENGERS FOR CHRISTMAS Zürich Airport has begun what it calls "our most exceptional airport Christmas event ever", highlighted by two activity-filled weekends to celebrate the tenth anniversary of the airport’s Airside Center. In what may be a first for the airport world, The Airside Center, typically accessible only to passengers with a valid boarding pass, will open its doors to the public on the first and third Advent weekend (29/30 November and 13/14 December) from 6am to 10pm. LINK FOR A LANDSCAPE OF POSSIBILITIES NEW LUXURY GOODS ENVIRONMENT IN EXPANDED SPACE AT TERMINAL 5 BY CHRISTMAS London Heathrow Airport will open a new luxury goods environment in expanded space at Terminal 5 by Christmas. It will house leading brand names including Louis Vuitton (as reported, the company’s first airport store in Europe and second worldwide), Cartier and Bottega Veneta, as well as new Smythson, Burberry and Paul Smith concepts. The area will also feature a Fortnum & Mason’s Champagne bar. LINK FOR A LANDSCAPE OF POSSIBILITIES FIRST CLASS ON THE RISE! An analysis carried out for the FT by the aviation data company OAG shows a 34 per cent rise in the total number of first-class seats on planes departing in 2014 compared with 2009. The number of first-class seats on flights within Europe fell sharply between 2005 and 2009, but has since rebounded, in 2014 reaching more than double the 2005 total. LINK At the same time, airlines are launching new and ever more lavish first-class cabins. Singapore Airlines is undertaking its costliest revamp of business class seats in eight years to make them wider, longer and equipped with bigger TV screens. LINK FOR A LANDSCAPE OF POSSIBILITIES JCDECAUX AIRPORT UK OPENS A WORLD OF POSSIBILITY In October, JCDecaux Airport UK hosted the spectacular event A World of Possibility to launch their new Airport proposition. The theme was centred on the 4P’s of Possibility – Place, People, Persuasion and Proof which included a brand new piece of research which demonstrated that brands advertising in airports enjoy a higher value and level of prestige in the eyes of customers. LINK FOR A LANDSCAPE OF POSSIBILITIES £8M INVESTMENT IN GATWICK & STANSTED FROM EYE AIRPORTS Eye Airports is to spend £8 million (US$12.9 million) in what it calls an “unprecedented investment” in advertising media and technology across its UK airport portfolio. Under the ‘Redefining Airports’ project, Eye will roll out new formats and advertising locations across several airports. LINK FOR A LANDSCAPE OF POSSIBILITIES MEDIA FRANKFURT UNVEILS BIGGEST DIGITAL AIRPORT ADVERTISING SPACE IN EUROPE The Digital Landmark, outside Terminal 1 at Frankfurt Airport, features a 100sq m LED screen in 5.5m x 18.3m unit. The screen offers advertisers the ability to use video as well as still images, and to use different graphics throughout the day. LINK FOR A LANDSCAPE OF POSSIBILITIES JCDECAUX SINGAPORE LAUNCHES TOWERING NEW DIGITAL MEDIA AT CHANGI JCDecaux Singapore has unveiled new digital media advertising landmarks at Changi Airport, which it claims are a first of their kind for airports. The seven-meter Digital Towers in Terminal 1’s arrival immigration halls (pictured) feature nine high-definition, 80-inch digital screens with programmable screen rotation. LINK FOR A LANDSCAPE OF POSSIBILITIES 100% DIGITAL TRANSFORMATION OF COPENHAGEN AIRPORT As of Jan 2015, a new digital media platform will replace the current analogue poster formats. All advertising content will be distributed digitally to the airport’s 154 screens. The new system enables a range of creative solutions tailored to meet specific customer needs. The administration of all advertising placements will be managed by Airmagine. LINK FOR A LANDSCAPE OF POSSIBILITIES TIMES SQUARE GETS THE WORLD'S LARGEST DIGITAL BILLBOARD Billed as the world's largest high definition video display, measuring eight-stories high and 330-feet-long - almost the length of a football field. It is also ranked as the priciest outdoor advertising spot in the country with a going rate of more than $2.5 million for four weeks. LINK FOR A LANDSCAPE OF POSSIBILITIES AVIATION TECHNOLOGY & SERVICES FOR A LANDSCAPE OF POSSIBILITIES DUBAI AIRPORTS LAUNCHES NEW APP WITH BESPOKE INFORMATION FOR PASSENGERS Dubai Airports has launched a new mobile app that provides information for passengers to navigate both Dubai International and Al Maktoum International at Dubai World Central (DWC), guiding them from check-in to boarding. Other useful features include Flight Radar 24, a flight tracking service; and 3D airport maps that can be used to pinpoint all services, food and beverage and retail areas at both airports. LINK FOR A LANDSCAPE OF POSSIBILITIES NEWARK AIRPORT'S TERMINAL C IS ABOUT TO GET A LOT MORE HIGH-TECH United Airlines announced a $120- million investment into the dining options for the carrier's main terminal. In addition to the diverse culinary options. a unique payment system will be introduced and it involves iPads. A lot of iPads. At every seat in the terminal, there will be an iPad which travellers can use to order food, beverages, and even travel accessories like neck pillows. Eventually, there will be about 6,000 iPads for travellers to use in Terminal C alone. LINK FOR A LANDSCAPE OF POSSIBILITIES AVIATION CAMPAIGNS FOR A LANDSCAPE OF POSSIBILITIES CANADA GOOSE TAKES OVER THE NORDICS WITH A MULTI- FORMAT INTERNATIONAL CAMPAIGN Planned by Talon, this international campaign for Canada Goose, spans 4 countries (The Nordics) and 6 locations ranging from the Geneva, Stockholm and Copenhagen Airports to the Copenhagen City Hall and the Ape Ski Resort. The main purpose of the campaign is to reinforce Canada Goose’s branding message by communicating to international travellers and holiday makers. FOR A LANDSCAPE OF POSSIBILITIES INTEL INCREASING BRAND AWARENESS THROUGH MASS TARGETING Intel’s international campaign, planned by Talon, focuses on increasing brand awareness taking advantage of high impact locations and increased footfall over the holiday period. The campaign includes locations in London, Berlin, Munich and Paris and focuses on large scale premium OOH sites covering key retail areas as well as high impact road networks FOR A LANDSCAPE OF POSSIBILITIES ICELANDAIR PROMOTES ITS STOPOVER SERVICE WITH FREE WI-FI FOR TOURISTS Tourists in Paris and Amsterdam were treated to free mobile Wi-Fi as part of a new effort from Icelandair to promote its stopover service in Iceland on flights between Europe and the US. The campaign, put together by Talon, involved promotional staff wearing branded Look Walkers taking to the streets of both cities and targeting tourist hotspots. In exchange for the free Wi-Fi, people were encouraged to interact with some exciting, bespoke 360 degree panoramic Icelandair content, which showcased spectacular views of Icelandic scenery highlighting some of what the country has to offer. The two-day campaign was a great success. In Paris, 669 tourists stopped to interact with the content in order to use the free Wi-Fi, with an average engagement time of 48 seconds. In Amsterdam, 435 unique users spent an average 43 seconds engaging with the Icelandair content.