VOLUME 10 / ISSUE 4 • QUARTER 4, 2017 • SINGLE ISSUE $14.95
INTERNATIONAL SURFACE FABRICATORS ASSOCIATION Sink Spotlight Page 21
The Power of Listening to Make Sales Page 26
Fabricator Profile: NSMotif Page 28
OSHA’s Focus on Safety in Hard Surface Fabrication Shops Page 32
Infinity Shades of Gray There’s no black & white in color trends or
management variations Page 36 Circle RS#01 on the Reader Service Page or go to www.isfanow.org/info. ISFA Member since 2010 Circle RS#02 on the Reader Service Page or visit www.isfanow.org/info. CREDITS
Letters to the Editor Photography Countertops & Architectural Surfaces welcomes Letters to the Editor. Photos in this publication may not depict proper safety procedures for If you have questions about the magazine, or would like to make a creative purposes. ISFA and Countertops & Architectural Surfaces comment, or voice an opinion about the magazine, ISFA, or the industry in supports the use of proper safety procedures in all cases and urge general, please feel free to write to us. readers to take steps to institute such procedures.
Please send letters to [email protected] or to Letters, ISFA, PO Box Photography/graphics provided by: NSMotif, OSHA and Spectrum 627, Ingomar, PA 15127, attention: Editor. Include a telephone number Quartz/Hirsch Glass Co. and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we Magazine Credits cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to [email protected] or mail to ISFA, PO Box Publisher & Editor: Kevin Cole 627, Ingomar, PA 15127, attention: Editor. Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications Contacting ISFA ISFA Officers of the Board Phone: (412) 487-3207 Ryan Miller, President [email protected] Adam Albee, Immediate Past President www.isfanow.org Kate Dillenburg, Vice President Mike Langenderfer, Treasurer About This Magazine Kelley Montana, Secretary Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth ISFA Directors “Buyers Guide” issue publishing in September. Individual copies of Mike Woods, Director Countertops & Architectural Surfaces are available at the nonmember Augie Chavez, Director “newsstand” price of $14.95. Countertops & Architectural Surfaces is Amy Miller, Director also available by individual subscription at the following rates: ISFA Matt Kraft, Director nonmembers, one year (five issues) $30.00; ISFA members, one year John Hansen, Associate Member Representative free with every membership renewal. Jessica McNaughton, Associate Member Representative Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (412) 487-3207. Printed in the United ISFA Staff States of America. Copyright © International Surface Fabricators Amy Miller, Executive Director Association 2017. All rights reserved. No part of this publication may be Kevin Cole, Communications Director and reprinted or otherwise reproduced without the publisher’s written Magazine/Website Publisher & Editor permission. Countertops & Architectural Surfaces and The International Carol Wilhite, Operations Manager Surface Fabricators Association assumes no responsibility for unsolicited Paul Wisnefski, Account Representative manuscripts or photographs. Chad Thomas, Account Representative Amy Kyriazis, Program Manager Materials will be returned only if accompanied by a stamped, self- Chris Pappenfort, Trainer addressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Cover Photo Ingomar, Pa., post office as well as others. Opinions expressed by writers This kitchen has more traditional decor, except a modern full waterfall in this magazine are not necessarily the opinions of Countertops & countertop made from Spectrum Quartz in the color of Poise Dark, Architectural Surfaces or the International Surface Fabricators which uses a proprietary manufacturing process to produce this Association, but rather those of the individual writers. “grayish” color. Gray is becoming more popular in the kitchen, and you can read more about it on Page 36.
Postmaster: Send address change to Countertops & Architectural Surfaces magazine, PO Box 627, Ingomar, PA 15127.
4 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#03 on the Reader Service Page or visit www.isfanow.org/info. CONTENTS Features 21 Sink Spotlight A look at the latest sink offerings 26 The Power of Listening to Make Sales Picking the cues out of conversations to help close the deal 28 Fabricator Profile: NSMotif How this company leverages learning and technology to improve its success 21 32 OSHA’s Focus on Safety in Hard Surface Fabrication Shops A look at the top 10 most frequent OSHA violations in 2017 36 Infinity Shades of Gray Gray’s role in color trends as well as management variations
Departments
8 From the Editor 26 12 From the Executive Director 14 Calendar of Events 16 Education Connection 18 Industry News 39 ISFA Fabricator Directory 43 ISFA News 46 Product News 49 Reader Service Form 50 Classifieds/Ad Index 28 32
Check us out on social media for more regular information: 36 Like us on Facebook at www.facebook.com/CASMagazine/. Follow us on Twitter as @ISFA.
6 • Vol. 10 / Issue 4 • International Surface Fabricators Association ADVERTORIAL
Circle RS#04 on the Reader Service Page or visit www.isfanow.org/info. From the Editor
From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director
Thanks for the Memories
When I first got involved in the countertop Looking back, things have changed much application. At the same time the products have industry, it was as the editor of the bi-monthly in the years since being introduced into the all been refined. Laminate is now more resilient SolidSurface Magazine (SSM), which was world of countertops and premium surfacing. than ever and offers numerous options. Solid created by the same people that founded what A fascinating path has unfolded since I took surface is available in more colors and patterns was then known as the International Solid a countertop fabrication class, made my first than anyone could even think to name. There Surface Fabricators Association (ISSFA), Mike shop visit or attended my first trade show. are germ-killing surfaces. There are beautiful and Joanna Duggan. While Joanna remained When I began my career in the industry, solid exotic granites that are more durable because the publisher of the magazine and Mike still surface was on a major upswing and quartz of improved processing technology and the wrote a regular column, it had been purchased surfacing was beginning to really find its way advancements in sealers. Quartz surface went by a large magazine, trade show and website into the American market. Also, though, there from a “new” product to one of the fastest company. And to be honest, I didn’t have any was a sort of schism between fabricators growing product categories. idea about much when it came to countertops that worked with solid surface and those that However, when the housing market took a dive or solid surface. Little did I know that surfacing worked with stone. And while I certainly can’t in the latter half of the 2000s, our mettle as an would become one of the most central parts of take credit for the “two sides” coming together, industry was tested. I have to say that while my life and my career for most of my adult life. I like to think I may have helped to bridge the it was unpleasant for all, it showed us where The decision to take that job has affected me in divide in some small way. many profound and positive ways. our foundations needed fortified, toughened In my role as editor of SSM, it became us and also pulled us together. It was at that I’ve always hoped my work has a positive effect apparent that the lines between solid surface time I was recruited by ISSFA to help make on the industry in return, and was humbled fabricators and traditional stone fabricators the transition to ISFA, an association that to find out I was selected by the members of were starting to blur. Solid surface fabricators embraced all fabricators in an effort to improve were embracing quartz surfaces even though ISFA to be inducted into the ISFA Hall of Fame their businesses and the industry as a whole. at the ISFA Annual Meeting & Conference they had to tool up in a big way to be able to in November for my contributions. There is work with the product. It was just a short jump There’s no doubt I’ve seen the industry at some nothing like the feeling receiving such an honor from being able to fabricate quartz surfaces of its highest highs and lowest lows, but since as this. I can’t express my thanks enough for to being able to work with stone, as far as I first became a part of this diverse collective, your generosity, and am truly blessed to have equipment and processes go, and my peers I have developed as a writer and editor; my had the opportunity to work with so many great and I recognized the need to help educate knowledge of the surfacing trade has come a people over the years. Just to be nominated those wanting to work with this emerging long way; and more importantly, I have grown was humbling. I can say unequivocally the material. The more traditional stone fabricators as a person thanks to all of you. (don’t use friendships, lessons and personal growth that also were realizing how this gap-jumping ‘you all’ since that sounds so Southern) I am have been afforded me through my association product was affecting the market, and so the so grateful you offered me an opportunity to with the amazing people in this industry have move was made to broaden the publication better myself and to contribute to this dynamic, been their own reward. It’s difficult to believe into the monthly Surface Fabrication magazine. progressive industry. Surface Fabrication was designed to embrace you have put my name alongside the likes of fabricators, regardless of the materials they As always, I look forward to your feedback. Don Slocum, Jon Lancto, Gil Ross, Marvin worked with, and over the years, it became the Wernick, Joanna Duggan, John Reamer, Jack Sincerely, norm for companies to offer multiple products. Hussey, John Forst, Mike Nolan, Jon Olson and the other pioneers who have earned this honor. The countertop industry thrived. Materials were I sincerely hope I can live up to such a high bar developed to fill just about every niche from Kevin Cole, Publisher & Editor that has been set. price point to sustainability to aesthetics to [email protected]
8 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#05 on the Reader Service Page or visit www.isfanow.org/info. Circle RS#09 on the Reader Service Page or visit www.isfanow.org/info. Circle RS#06 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2015 From the Executive Director
From the Desk of Amy Miller, Executive Director
Preparing for the Future by Reflecting on the Past
I love this time of year. I love the you do in the coming year to mitigate these what do you want to have achieved? Where commencement of one year ending and the weaknesses? Could you increase this skill, or do you, your group, team or business want freshness and anticipation of another year could you outsource this skill/task to someone to be? From this vantage point, establish the beginning. Reviewing the current year’s better suited? Take note of your ideas for milestones (mini-goals) that you’ll need to milestones, achievements and even failures reducing your downside. achieve on the road to success. As you set is a process that I enjoy. It provides much these goals, evaluate them against the notes On to the present. Evaluating the present is needed perspective and sheds light on where that you took during your assessment of the a two-part process. First, you must candidly time was spent (good and bad). This time of past and the present. and honestly evaluate the current state. Grade reflection helps to identify areas of strength Do your goals take advantage of your and opportunity, and it helps to chart a course yourself on a scale of 1to10, and take note of strengths, or should they be reevaluated for achieving the goals of the new year. This your current scores. Grade on the following because they emphasize a weakness? Will exercise is good for individuals, families, areas: your goals help you to move the needle in a small groups, businesses and even large ■ ■ Health positive direction on the four key measures of organizations. One of my favorite authors/ ■■ Relationships success? Will they help to move you from a speakers said it best: ■■ Wealth 6 to an 8, or will moving one category affect “The Past is your lesson. The Present is ■■ Spirit/Soul another? For example, it’s great and ambitious your Gift. The Future is your Motivation.” to want to move your wealth number from a At first glance, the evaluation criteria above 5 to a 10, but are you willing to sacrifice your – Zig Ziglar might easily be perceived as being only health or your spiritual score to get there? By spending time evaluating all three of these relevant at an individual level, but even the Check your goals against all of the criteria. phases, you’ll be more likely to achieve the largest of organizations can be measured in Great goals will allow you to move the needle goals that have the most meaning to you, both these terms with some thought. Even spirit/ positively across all four. Finally, are your goals personally and professionally. soul can be graded for an organization. in line with what’s most important and valuable Let’s start with the past. When evaluating the For example: Staying true to your mission/ to you? In other words, if achieved, will you past, I recommend reviewing only two things: vision statement can be a way to measure a retain all that you’re grateful for, and have even strengths and weaknesses. business’ spirit/soul. more to add to the list?
1) Strengths: Look at your strengths over the The second part of the “present” evaluation I hope this exercise helps you to complete your past year. Where were you successful? Why? process is an exercise in gratitude. What are own evaluation, and I hope that you enjoy the What strengths do you possess that you can you currently grateful for? Make a list of at least process as much as I do. further capitalize on in the coming year? What 10 things for which you are grateful. You’ll want My very best, gifts do you have that are unique to you (or to ensure you retain this list as you review your your organization) that others do not? Take note goals and plans for the coming year. of these strengths. Having reviewed the past, and evaluated the 2) Weaknesses: OK, here’s the uncomfortable present, you can now begin setting goals part. Where were you short last year? Why? and planning for the future. In setting goals, Amy Miller, ISFA Executive Director What skills or knowledge did you lack that start at the very END. Look ahead to the end contributed to your failures? What could of the year. On December 31st of next year, [email protected]
12 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#07 on the Reader Service Page or visit www.isfanow.org/info. Special Section CALENDAR OF EVENTS
Sustainability Symposium Coverings 2018 Jan. 8, 2018 May 8 – 11, 2018 Orlando, Fla. Atlanta, Ga. (360) 376-4702 (571) 313-5801 KBIS 2018 www.coverings.com Jan. 9 – 11, 2018 Vitoria Stone Fair Orlando, Fla. June 5 – 8, 2018 (877) 267-4662 Serra, Espirito Santo NAHB IBS 2018 Brazil Jan. 9 – 11, 2018 +55 27 3337-6855 Orlando, Fla. (800) 368-5242 ext. 8184 Stone + tec June 13 – 16, 2018 World of Concrete Nuremburg, Germany Jan. 22 – 26, 2018 +49 9 11 86 06-49 96 Las Vegas, Nev. 972-563-6368 East Coast Builders Conference StonExpo/TISE 2018 Jan. 29 – Feb. 1, 2018 June 14 – 15, 2018 Las Vegas, Nev. Nashville, Tenn. (800) 547-3477 (727) 480-3785 ISFA Gen 2 (second generation AIA National Convention and leadership gathering) Design Expo February 2018 (exact date TBD) June 21 – 23, 2018 Millstadt, Ill. New York, N.Y. (412) 487-3207 (800) 343 4146 [email protected] ISFA Countertops www.isfanow.org Symposium at IWF Cevisama Aug. 21, 2018 Feb. 5 – 9, 2018 Atlanta, Ga. Valencia, Spain (404) 693-8333 +34 96 386 12 00 www.iwfatlanta.com/ ZOW Education/default/ Bad Salzeflen, Germany International Woodworking Fair Feb. 6 – 8, 2018 (IWF) +49 221 821-2379 Aug 22 – 25, 2018 MIA + BSI Convention Atlanta, Ga. Feb. 25 – March 1, 2018 (404) 693-8333 San Antonio, Texas www.iwfatlanta.com (518) 803-4336 Marmomacc CMA 20th Anniversary Sept. 27 – 30, 2018 Conference March 1 – March 2, 2018 Verona, Italy Denver, Colo. +045 829 8111 (866) 562-2512 Xiamen Stone Fair March 6 – 9, 2018 Xiamen, Fujian, China +86 592-595-9691 ISFA CEO/Upper Management Gathering March/April 2018 (exact date TBD) Nashville, Tenn. (412) 487-3207 Submit your event for [email protected] consideration in Calendar of Events www.isfanow.org by emailing Editor Kevin Cole at [email protected].
14 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#08 on the Reader Service Page or visit www.isfanow.org/info. FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOREducation • FOR THE FABRICATOR Connection • FOR THE FABRICATOR • FOR THE FABRICATOR • ISFA On-Site at La Casa Bella Builders
ISFA continues to see great demand for its On- Site Training program, in which an ISFA-certified trainer travels to the trainee’s location and trains a group of employees in best-practice fabrication techniques.
ISFA On-Site is customized to meet the needs of a specific business or organization. Basic fabrication instruction includes product orientation, safety, tooling, inspection, shop layout, templating, cutting, seaming, edge treatments, sink and bowl mounting, cutouts, backsplashes, thermoforming, finishing, basic repair, material support, overhangs, inlays and installation. More advanced instruction includes manufacturers’ specific fabrication/installation requirements. The benefits include: allowing staff to train in the actual environment where work will take place using their own tools; no and resources. We currently fabricate and install loss of travel days and less expense for travel solid surface and custom laminate, and we for one trainer than a whole group of students; orchestrate the sale and installation of granite and an on-site assessment of needs, just to and quartz. We aspire to grow our fabrication name a few. services, and we have updated our facility with The training usually runs two to three days, the latest equipment to include a STRIEBIG depending on the needs of the trainees, and Panel Saw with v-grooving and a Pinske Edge includes both classroom-type training and seaming table.” actual hands-on fabrication. When finished, Over the course of the training program, participants get certificates showing they have four of the company’s team members spent completed a professional training program. time working with Pappenfort to hone their The most recent training was conducted at skills. While the idea was to facilitate the La Casa Bella Builders, LLC (LBC), a home training of new team members and help with remodeling general contractor business based an integral sink was mounted and finished, and the integration of them into the shop as well in Globe, Ariz., and servicing a five-county area. a small “L” countertop and vanity (with coved as better utilizing the upgraded equipment, The company specializes in kitchen remodeling, backsplash) was manufactured. Pappenfort Fletcher said, “Chris has a wealth of knowledge, design, and sales and installation of cabinets, also covered tricks of the trade throughout the and even our seasoned fabricators learned countertops, windows and patio doors; to training in order to streamline fabrication and something new.” installation processes. include custom craftsmanship, flooring and According to Fletcher, the company has already solid surface fabrication. When asked why LBC decided to undergo made plans for the future that include more ISFA Trainer Chris Pappenfort traveled to the training, Shane Fletcher, owner of the equipment updates and the fabrication of wood Arizona where he performed a three-day solid contracting company specializing in both countertops. And one of the participants said, surface course involving product orientation, residential and commercial cabinetry and “We learned a lot about the science behind the safety, tooling, and fabrication and installation, countertops, said, “It was to ensure our product, and it was particularly helpful because including manufacturer’s fabrication/installation customers have the best quality craftsmanship of the hands-on approach.” requirements. available by improving the practices of new team members and enhancing the skills of the For more information about La Casa Bella Builders, Advanced instruction on thermoforming, visit www.lbcbuilders.com. seasoned fabricators.” V-grooving, cove backsplashes, inlays and For more information about the ISFA On-Site Training repairs was included. During the in-shop He went to on explain, “Our ISFA membership Program, contact the ISFA office at (412) 487-3207 or training, a surface seam was made and finished, provides our team with additional knowledge [email protected].
16 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#09 on the Reader Service Page or visit www.isfanow.org/info. In the Industry
Laser Products Expands Silestone Forms Partnership with Outreach Efforts Homes For Our Troops Laser Products Industries significantly increased Silestone by Cosentino formed a three-year its outreach to U.S. and foreign customers, the national partnership with Homes For Our Troops, media and its partners by expanding staff and a nonprofit organization that builds and donates opening a new training facility. Among the new specially adapted custom homes nationwide hires are Kevin Yeh as director of marketing, who to severely injured post-9/11 veterans. The is responsible for developing and leading the partnership will include Silestone surfacing for company’s marketing initiatives and new product an estimated 90 homes, contributing both to the home’s design, as well as the veterans’ ease of commercialization; Ignacio Manso as its Central living. Cosentino joins the ranks of fellow brands and Eastern sales manager, responsible for the like Kohler, Whirlpool and Armstrong Flooring that also support Homes For Our Troops. Silestone provinces of Manitoba, Ontario, Quebec, New will help make everyday life for veterans and their families a little easier, thanks to its high Brunswick, Nova Scotia, Newfoundland and resistance to stains, impacts and scratches. It also boasts an exclusive bacteriostatic property Labrador; Brandon Ossinger as its Northwest that helps reduce the spread of germs – a key component in kitchen and bath applications. sales manager, responsible for the states of Washington, Oregon, Idaho, Montana, Wyoming and Alaska, as well as British Columbia, and universal sink designs locate the right sink Alberta and Saskatchewan; and Leif Lewerenz Gemstone Upgrades Website for the application. as sales manager for Laser Products Europe Gemstone Solid Surface, manufacturer of solid Ltd., responsible for the countries of Germany, surface sinks, launched a new mobile-friendly Coverings Awards Entries Luxembourg, Belgium, Austria and Switzerland, website at www.GemstoneSS.com. The new Now Being Accepted, as well as the Middle East. Laser Products site provides up-to-date photos, spec sheets, Free Registration Also Open Industries also opened a new training center at router bit recommendations, dxf files and more, its Romeoville, Ill., headquarters. Named for the and acts as a resource for architects, specifiers The Coverings Installation and Design (CID) company’s founder, the Daniel P. Louis Training and fabricators alike. It also has many new Awards celebrate outstanding achievements in Academy reaffirms the company’s commitment finished photos and helps those who need ADA the design and installation of tile and stone in to providing quality training for its customers across the full portfolio of its products, including its flagship laser templating systems. The training center includes 2,000 sq. ft. of remodeled training space; six training stations for templating and measuring countertops, cabinets, showers, islands/bars and stairs; a classroom-style area with the ability to train up to 35 people on-site; and global video and on- line training capabilities. Park Industries Holds Two Events Cutting Edge Countertops Starts Expansion Park Industries recently held its Digital Cutting Edge Countertops, an Ohio-based countertop fabricator, is expanding to provide additional Stoneworking Expo in Springfield, N.J. About capacity required for its anticipated business growth over the coming years. The new 71,400-sq.- 100 stone fabricators and professionals from ft. Varco Pruden pre-engineered metal building addition will increase Cutting Edge’s existing around the country attended the event for an 24,000-sq.-ft. Perrysburg facility to more than 95,000 sq. ft., quadrupling its operation space. In education on how to increase efficiency, reduce addition to expanding production, the company will also increase the its workforce by approximately costs and maximize profitability. This event 20 percent, to more than 200 employees. Cutting Edge is investing nearly $4 million into machinery offered fabricator presentations that included and equipment to outfit the facility, including two CMS North America custom Brembana cutting metrics, a shop tour at Atlas Marble & Granite lines featuring semiautomatic shuttle tables, a 16-in. cutting blade and a 5-axis waterjet head. and discussion on the digital fabrication process. The space will also house five 4-axis CNC routers, material handling systems from Bohl Engineered Additionally, Park Industries also held an Open Handling Systems and high-capacity water filtration systems from Water Treatment Solutions. House at Arizona Tile. The full-day event allowed The expansion will add a two-story office with manufacturing, warehousing, shipping and receiving attendees to observe the SABER 5-Axis CNC areas to support growth in the company’s existing service area in Ohio, Michigan and Indiana, as Saw, a variety of Arizona Tile slabs, and discuss well as new future markets. The project is scheduled for completion in spring 2018. the digital fabrication process.
18 • Vol. 10 / Issue 4 • International Surface Fabricators Association both residential and commercial projects. Multiple entries are accepted and encouraged. Submissions for the 2018 CID Awards are now being accepted through Jan. 15, 2018. Coverings 2018 will be held May 8 to 11 in Atlanta. Those wishing to attend can register for free at www.coverings.com. Aristech Surfaces Names New CEO Aristech Surfaces LLC Board of Directors named Mike Marchi as its new chief executive officer. Marchi succeeded Ross McMillan, who will remain involved in the company as a board member. With a solid base of business through its Aristech Acrylics, Avonite Acrylic Solid Surface and Studio Collection brands, Marchi is responsible for defining new organic strategic growth opportunities as well as mergers and acquisitions pursuits. He brings more than 30 years of experience to the position, with the majority in the building products industry. Most recently, he served as chief operating officer of Lixil Water Technology Americas. His other previous posts include CEO and president of Grohe Americas, president of Kohler Kitchen & Bath Americas and president of Ann Sacks Tile & Stone. Wilsonart Engineered Surfaces & Hanwha Surfaces Join Forces Wilsonart Engineered Surfaces and Hanwha L&C Corporation announced a joint-venture agreement to build a manufacturing facility in Temple, Texas. This facility will support the expansion and growth of the Hanex Solid Surfaces and Wilsonart® Solid Surface product lines. The more than 125,000-sq.-ft. state-of-the-art facility will provide both companies with added capacity and on site product development capabilities to service their respective North American solid surface customers. Production is expected to begin in July of 2018. As the demand for solid surface products increases in the commercial market, both Hanwha and Wilsonart experienced a need to expand production. Additionally, the new facility gives both brands the ability to maximize product availability, as well as proximity to customers to better serve the solid surface market with locally made products. Hanwha Expands Direct Distribution, Hires Marketing Director Hanwha Surfaces, the American subsidiary of the international conglomerate Hanwha L&C, is expanding its direct distribution into the state of Virginia. Customers in this area will be able to buy HanStone Quartz and Hanex Solid Surface products directly from the company’s distribution center and showroom in Philadelphia, Pa. The expansion of direct distribution down the East Coast is a natural progression for Hanwha. The direct sales model in the surrounding states of West Virginia, Maryland, Delaware and Pennsylvania, as well as in Washington, D.C., has been successfully growing over the last two years. The expansion coincides with the growth of the company’s North American manufacturing capabilities including the launch of a second production line for HanStone Quartz in September in London, Ontario, and the opening of a Hanex Solid Surface production facility in July of 2018. Additionally, the company hired Mark Abbas as its new marketing director. Abbas brings more than 20 years of marketing experience in the architectural and interiors products industry, most recently as marketing director at Surya, a home and commercial accessories company. Circle RS#10 on Reader Service Page or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 10 / Issue 4 • 19 In the Industry
Merge Design Adds it will be rebranded as an eMedia consulting New extremeconcrete company focusing on strategic planning and North American Distributor implementation of eMedia marketing programs. In an effort to expand the extremeconcrete® brand ASG Acquires Cosmic and facilitate product distribution on the East Stone & Tile Distributors Coast, Merge Design Co. added Richmond, Va.- Architectural Surfaces Group (ASG) acquired based distributor of eco-friendly materials, Eco Cosmic Stone & Tile Distributors in New CaraGreen Hires Supply, to their sales and marketing team. Eco Brunswick, N.J. Founded in 1993, Cosmic Stone New Staff Members Supply will initially manage sales and distribution is a distributor of natural stone slab and tile that CaraGreen added two new staff members. in the Eastern territories of the United States and serves the Tri-State area, as well as most Mid- Madeline Rohrbacher joined the sales team Canada. Atlantic states. The new location will allow ASG and is responsible for managing and growing M S International Opens New to give customers a wider array of products and sales in the Washington, D.C. and surrounding Showroom and Distribution Center improved direct operational solutions. Cosmic areas. Rohrbacher has a background with the Stone will continue to operate under its current M S International Inc. (MSI) opened a new U.S. Green Building Council (USGBC) and a brand name. With the addition, ASG now has 16 showroom and distribution center in Valley View, passion for green building. Emily Rice serves locations across the United States. Ohio, a Cleveland suburb. Designed with the as CaraGreen’s social media manager. With the customer experience in mind, throughout the Braxton-Bragg Names shift toward online marketing, CaraGreen and Rick Stimac CEO its partners are engaging more of its customer space are numerous displays and creative installs base on social platforms like Instagram, Houzz, that allow visitors to more easily envision MSI’s Braxton-Bragg, Facebook and Pinterest. Rice has a degree in products in their homes. Built in response to the distributor of surfacing marketing innovation. growing demand for MSI products, the facility tools, materials and services not only the Cleveland area, but also the supplies, named Rick Crystallyne Releases entire state of Ohio and western Pennsylvania. Stimac CEO, following QuickQuote Update It features a modern 6,500-sq.-ft. showroom Rich Hassert’s Crystallyne Enterprises released the latest complete with MSI’s full line of porcelain and retirement. Stimac has update to QuickQuote, its countertop ceramic tile, natural stone and more than 150 extensive P&L estimating and drawing software for fabricators decorative mosaics and wall tiles. Complementing management experience and kitchen designers. This update brings the showroom is a 48,000-sq.-ft. slab viewing and a history of QuickQuote to version 4.0.3 and features area situated under six overhead cranes. It successfully growing profitable revenue with more numerous new options and settings for includes more than 200 varieties of granite, than 25 years of leadership in various markets. His customizing the way QuickQuote draws marble and other natural stone slabs, as well as a background includes successful leadership countertop layouts. While QuickQuote’s built-in Q™ Premium Natural Quartz gallery featuring all assignments in sales, brand management, general CAD tools have always provided a means to 67 Q colors. management and as president and CEO. modify the layouts as users see fit, these new NueMedia Assets Purchased Paxton Countertops Joins drawing defaults give users the ability to tailor Artisan Group the automated drawing process to fit their NueMedia, LLC announced that on Jan. 1, 2018, particular styles and preferences. Mary-Carel and Henry Verden will acquire all the Paxton Countertops a family-owned and operated assets of the company including: CountertopIQ. business based in Lansing, Mich., has been Now users can decide which dimensions are com, FinishingIQ.com, WoodIQ.com and selected as the newest member of the Artisan added automatically as the layout is created, productIQ.com. As part of the agreement, Ross Group, a national organization of independent as well as whether or not to include dimension Scovotti, president and founder, will remain countertop fabricators. The group offers its lines, arrows and/or unit symbols. Users can on staff as an outside consultant for the year own brands of premium countertops including also choose different line and text colors and 2018. Since 2013 Henry and Mary-Carel have Aventine Quartz, Artisan Stone Collection granite select the formats for other labels, such as the worked closely with NueMedia, Mary-Carel and marble, Saratoga Soapstone and Heritage ones denoting edge profiles, backsplashes and as content manager and Henry as customer Wood. “I am glad to be a part of this group of corner modifications. Other new options include relationship manager. The new company will like-minded individuals, who are 100 percent turning the double-line for backsplashes on or now be called IQ eMedia Group, a subsidiary of committed to delivering a premium product, and off, setting dimensions to display as decimals Grote Publishing (which has been in business for having customers as the center of their universe,” instead of fractions and saving a copy of the 30 years with a diverse client base). Aside from said Dave Paxton, owner, Paxton Countertops. drawing to .DXF in a folder specified by the the name change, the IQ portals and associated “The Artisan Group … are interested in building user. The new settings can be accessed via the newsletters are expected to be the same. Scovotti a business model that is the best in the industry, Utilities menu under Edit Drawing Defaults. will retain the NueMedia company name, but not just building countertops.”
20 • Vol. 10 / Issue 4 • International Surface Fabricators Association Sink Spotlight
under federal ADA guidelines. It can be used undermount or top-mount, and optional matching sink grids are also available. See our ads on Pages 27 and 38 Circle RS#32 on page 49 or visit www.isfanow.org/info.
BLANCO Offers Granite Composite Apron Front Sinks SILGRANIT IKON® by BLANCO is a line of granite composite apron front sinks in eight colors: anthracite, cafe brown, cinder, truffle, metallic gray, biscuit, biscotti and white. Domain Launches Lexicon They are available in two sizes: 30 and 33 in. Quartz Composite Sinks Resistant to chipping, fading, household acids Chemcore Industries Domain launched Lexicon Quartz Composite and alkali solutions and scratching, the sinks Expands Multiple Sink Lines Sinks, a new and innovative sink collection are heat-resistant up to 536 F and come with a New models have been recently added to three that offers elegant designs, diverse color limited lifetime warranty. sink lines from Chemcore Industries, a wholesaler options, and a complimentary accessory kit Circle RS#30 on page 49 or visit www.isfanow.org/info. with warehouses in Los Angeles, Atlanta, that customers are sure to love. Constructed of Chicago, Austin, Texas and New England. First 80 percent quartz, these sinks are nonporous, a reversible 36-in. large single-bowl has been scratch- and stain-resistant, and are made to be added to its upscale Romano Italian line of tough and durable. fireclay sinks. Baked at a very high temperature, Circle RS#33 on page 49 or visit www.isfanow.org/info. these sinks enjoy higher quality and greater durability over vitreous china. The 5122 Large Single-bowl Fireclay sink gives the possibility of one of two installed looks, featuring a smooth Bristol Sinks Presents Two front on one side, and a fluted front on the other. Fireclay Apron Sinks An optional matching sink grid is also available. The Leonet line of 304-grade, 18-gauge surgical Distributed solely by Colonial Saw Company, stainless steel sinks has added a medium single Bristol Sinks is introducing two beautiful fireclay bowl, the LE-862, or “Murphy.” Measuring apron sinks in 2018. The sinks are genuine 23⅜ by 17⅜ in., it has the same dimensions fireclay that are handcrafted using European as the ADA-compatible ADA-862, but features technology and are designed to be long-lasting, a more standard 9-in. depth bowl. Lastly, the Elkay Provides functional additions to any kitchen. These sinks ADA-compliant LI-BS-UM3-ADA is another new complement the company’s lineup of 16- and Revere Stainless Steel option. Made of high-quality 16-gauge 304-grade 18-gauge stainless steel, virtuo granite and and Granite Sinks surgical stainless steel, this 70/30 style dual-bowl porcelain sinks. Elkay offers the new Revere® collection of sinks sink measures 31½ by 20½ in., with a bowl depth Circle RS#31 on page 49 or visit www.isfanow.org/info. that includes 18-gauge and 16-gauge Type of 5⅞ in., and is ADA-compliant when installed 304 stainless steel in popular shapes, including
International Surface Fabricators Association • Vol. 10 / Issue 4 • 21 its versatile fabricator series and ¾-in.-radius and its artisan culture. Available in seven sizes white sinks on white solid surface materials, hand-fabricated sinks. The new Revere Granite that range from a 14-in. prep sink to a 31-in. Gemstone has answered with a new proprietary collection is made in Germany, and Revere also single-bowl sink, the Pescara Collection features resin system that allows Gemstone to match the offers porcelain lavatory sink in undermount, 18-gauge stainless steel, tight corners, square spectrum of white sheets in the industry. The top-mount and vessel options. Revere has a drain designs and Franke’s patented integral new, high-performance resin system is designed complete line of sinks, drains and accessories in ledge system that incorporates a shelf grid to to match color and translucency in the industry, popular sizes, finishes and materials for kitchens create a raised surface, making it easier and while also improving thermal resistance. and baths. They come in a range of styles and more comfortable to work at the sink. They can Circle RS#36 on page 49 or visit www.isfanow.org/info prices. All products are stocked in Ohio and ship be transformed into multifunctional workstations within one business day. with optional accessories, including square drain Circle RS#34 on page 49 or visit www.isfanow.org/info. covers, stainless steel bottom grids to protect from scratches, tempered glass cutting boards, stainless steel sink butlers to store food scraps and dual-purpose grid shelves. Circle RS#35 on page 49 or visit www.isfanow.org/info. US Surfaces Provides HAHN Flat-Apron Farmhouse Extra Large Single-Bowl Sink Franke Introduces US Surfaces, makers of Livingstone Solid Italian-Inspired Pescara Surface and Vadara Quartz Surfaces, provide Sink Collection HAHN Handmade Chef Series sinks that feature Gemstone Updates Sink modern lines and a sophisticated finish, Franke introduced its new Pescara Collection, a Color Selections designed from fine materials with meticulous contemporary family of stainless steel sinks with Gemstone is realigning and updating its attention to detail. The sinks are produced clean lines and large, open work spaces. sink color selection. With an industry rise in using only 304 steel with an 18/10 chromium/ The collection is inspired by Italian tradition commercial applications requiring matching nickel composition. Their extra deep basins are
Circle RS#11 on the Reader Service Page or visit www.isfanow.org/info. ISFA Members since 2004
22 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#12 on the Reader Service Page or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 10 / Issue 4 • 23 made from 16-gauge steel and feature slightly one of the largest inventories of quartz sinks rounded corners that allow for easy cleaning. available in the United States with more than The satin finish ages well and hides unsightly 150 SKUs in stock and ready to ship. water spots. Every sink is sprayed with a non- See our ad on Page 25 toxic undercoating, minimizing the droplets of Circle RS#39 on page 49 or visit www.isfanow.org/info. water than can form on the underside of a sink, that can result in cabinet water damage. LG HI-MACS Introduces Circle RS#37 on page 49 or visit www.isfanow.org/info. New Collection of Solid Surface Sinks & Basins LG HI-MACS introduced the Shape Collection, a new line of solid surface sinks and basins manufactured using a high-tech casting process KOHLER Offers Sinks with that ensures the product quality and design Neoroc Composite Material flexibility. The collection includes 18 models, providing numerous options for washrooms, KOHLER offers Kennon sinks featuring Neoroc kitchens, hospitals and more. Most sinks are composite material designed for durability and Just Manufacturing Designs available in four colors: Almond, Arctic White, functionality. Neoroc is a proprietary material that New Laundry Sink System Cream and Ivory White. Seamless and hygienic is colored all the way through and is resistant to installations can be achieved because of the flush The new Enviro Series 60° Laundry Sink scratches and stains, and is impact- and heat- undermount design. They are guaranteed for 15 System, designed and manufactured by resistant to 750 F. It has UV inhibitors to prevent years, if installed by a certified installer. Just Manufacturing, features an integral fading and is available in Matte Black and Matte Circle RS#42 on page 49 or visit www.isfanow.org/info. washboard at the front of the stainless steel Brown color options. The sinks are available in sink. It is designed for heavy-use laundry care two configurations: a double-equal sink and a environments and includes the company’s single bowl. Each design comes with one sink Integra Flow feature for preventing sink overflow rack for protection. The double-equal sink has incidents. The sinks are manufactured with a slim divider that makes it easy to submerge straight sides that allow for maximum inner pots and pans. Both models are designed to fit a bowl capacity and radius corners that make standard 36-in. base cabinet, and feature offset cleaning easier. They are available as drop- drains to allow for a more generous basin work MR Direct Launches Heavy- in and undermount models, with the drop-in space. The collection’s design allows for top- or duty Stainless Steel Sinks models using a time-reducing self-rimming under-mount installation and carries a limited installation system. The sinks are made in the lifetime warranty. Usually seen only in commercial venues, a new, United States of heavy-duty, 16-gauge type Circle RS#40 on page 49 or visit www.isfanow.org/info. heavy-duty series of sinks is being introduced 304 American stainless steel that is certified for by MR Direct for the home kitchen market. Ten ARRA project work specifications and is also 90 models in its ¾-inch, corner radius collection of percent recycled. They come with a satin finish stainless steel sinks are now available in a bold, and are fully undercoated to reduce sound. 14-gauge thickness. These sinks boast maximum Circle RS#38 on page 49 or visit www.isfanow.org/info. work space, with tight, but easily cleaned, rounded corners. They were initially introduced in 18-gauge; then a 16-gauge option was added. Now, for residential kitchens, industrial level, 14-gauge sinks are making a debut. The density of these basins muffle sounds and do not dent KRION Designs Basin easily, improving satisfaction. Specifically for Baby Hygiene Circle RS#43 on page 49 or visit www.isfanow.org/info.
TM Karran Expands KRION has designed the T802 basin with an inner shell specially conceived for new-born Quartz Sink Line babies. With the new-born baby’s well-being Karran’s current line of 13 quartz sink models in mind, the tub’s gentle curved shapes are is doubling in size in January 2018. Thirteen specially designed to make sure that the baby is new models are coming to market, including comfortably positioned. Making the T802 even six top-mount models, six undermount models more suitable is that KRION solid surface prevents Meganite Movement Series and a beautiful new farmhouse design. This the surface growth and proliferation of bacteria Suitable for Sink apron-front model will be the first double equal- and fungus, making it ideal for places with strict Thermoforming bowl design of its kind to be made of quartz health and hygiene requirements. Thermoforming is unproblematic with composite. With a range of 26 different models See our ad on Page 35 Meganite’s new Movement Series, allowing available in six attractive colors, Karran will have Circle RS#41 on page 49 or visit www.isfanow.org/info. you to shape your own exclusive sink.
24 • Vol. 10 / Issue 4 • International Surface Fabricators Association A breakthrough collection of three cosmopolitan Silestone® worktops. Its refined, curved lines are fashion forward patterns showcase simplicity of eye-catching, and its top contour is stylish for lines and shapes. Thermoforming enables slabs the world of interior architecture. Guarantee and to be crafted into smooth and seamless curves. functionality are innate to Integrity Top kitchen The colors are MT. JADE, a modernist white sinks, offering users total hygiene, durability featuring suede textures and ethereal, feathery and high resistance to scratches and stains, as white markings; MT. CARRARA, featuring well as to acids that are typically found in the enchanting lines that touch any cosmopolitan home. Integrity Top has been designed to make space; and MT. VANCOUVER, an ebony black Silestone by Cosentino installation with a quality fit and finish. with a crisp, wispy light gray pattern. The Launches the New Integrity See our ad on Inside Back Cover company also offers sinks in various sizes at Top Kitchen Sink Circle RS#45 on page 49 or visit www.isfanow.org/info. competitive pricing. Circle RS#44 on page 49 or visit www.isfanow.org/info. Integrity Top was created to be a single, joint- free sink that guarantees perfect integration with
Circle RS#13 on Reader Service Page or visit www.isfanow.org/info.
International Surface Fabricators Association • Vol. 10 / Issue 4 • 25 The Power of Listening to Make Sales
By Kirk Heiner
confusion. When they sigh, it could express “Talking about ourselves triggers that they are exasperated about something. the same sensation of pleasure If you pick up on these important signals, you in the brain as food or money.” can tap into that emotion and have it help you make the sale. Remember, people desperately desire to be understood. Listening is one of the most powerful tools for making sales … one that most sales What the Experts Say people fail to use effectively. Consumer Expert Ross Shafer said, “Today’s Listening is also one of the most neglected sales consumer doesn’t want customer service. skills. People love to be listened to. They deeply What they want is customer empathy. They desire to be heard. Listening can take your sales- want to know you understand what they’re game to a new level. going through in the process.”
A Powerful Reason Listening Matters Listening is a Skill People buy for emotional reasons, not logical ones. No matter who you are, or how good you Studies at Harvard University revealed that when Listening is a skill that must be developed and are at this, the odds are you can be a better we talk about ourselves it triggers the same honed. And it’s not just what they’re saying, listener, and in doing so, close more sales. sensation of pleasure in the brain as food or but also how they are saying it. money. Big Challenge
It went on to say, “Most people don’t listen Listen to their tone of voice, concerns and One of the biggest challenges in listening is with the intent to understand. They listen with frustrations. Often people’s tone of voice will that people speak on average around the intent to reply.” That means, most of the convey frustration, desire or perhaps even 180 words a minute, but our brains can time they’re not really listening. They are simply process around 800 words a minute. waiting for their time to talk. So when someone else is speaking, we can Benefits of Listening 8 Tips You Can very easily let our minds drift off or move Listening can: ahead of them. When your natural instincts Use Right Away are wanting to race ahead of them, it takes ■ ■ Increase your closing ratio Here are some great tips you can use discipline to focus, tune in and simply listen. ■■ Help you build trust immediately to become a great listener: Then you want to ask questions to clarify, and ■■ Give you deeper insights about your gain greater insights. 1. Try to listen three times as much as you prospects talk. The most important aspect of becoming a better Listening also creates rapport, and listener is when people feel listened to, they feel 2. Listen with intention to find their key hot conveys empathy. Learning how to listen well can good about you. Those good feelings, in turn, buttons. make potential clients feel safe as well make them want to buy from you. as understood. Listening helps you design the 3. Listen for their trigger words, and write You may be the only person this week who right solution. them down so you can use them again in your presentation later. truly listened to what they had to say. But even though we all know listening 4. Use affirming gestures like nodding, and Ask yourself, “What do you think would is important, how many people actually invest saying yes, absolutely, etc. happen if you asked great questions, the time to become a better listener? then simply listened?” You could very well 5. Avoid the urge to chime in until it’s the Brian Tracy, sales expert, simply said, “Listening gain information to help you meet a client’s perfect time. wins sales.” He goes on to say that most sales- needs. You could also gather insights your people, “talk too much and talk too fast.” 6. Silence your phone during every sales competitors will never have. appointment. In your sales conversations, take your time More Good Reasons to Listen More and slow down. Listen more and pay focused 7. Take notes – it shows you’re listening. Another reason listening is so powerful is attention to what your prospects are trying to say, 8. Wait two seconds after someone that it makes people feel validated. Their self- because in that, they’ll reveal to you just how finishes speaking before you say esteem goes up. It creates connection and to sell them. Look for subtle things in what they something … often, they aren’t done yet. builds rapport. are saying to find insights as to what’s most important to them. When you’re listening, don’t forget to listen
26 • Vol. 10 / Issue 4 • International Surface Fabricators Association beyond their words. Listen to their tone listen with greater intention. Ask questions of voice and watch their body language. “When people feel listened to, to confirm what you think you heard. Take notes. I promise, if you take the time to get So what do you listen for? You’re listening for they feel good about you. better at simply listening, you will prosper clues about what bothers them: Those good feelings, in turn, make more in your relationships and your finances. ■■ Problems they want to solve them want to buy from you.” About the Author ■■ Fears they might have about products or processes Kirk Heiner has more than 30 ■ years’ experience in the kitchen ■ Goals they want to achieve they’re speaking. & bath Industry. He helps showroom owners and If you sell remodeling, they may have never The Takeaway managers increase market gone through a remodel before and are afraid share by becoming radically If you upgrade your listening skills, you customer driven. He’s because of horror stories they’ve heard about automatically upgrade your sales skills and conducted training events and seminars for corporations like remodeling. They will give you the keys to your ability to persuade. Lowe’s, DuPont, Danze, Stock owning the sale if you listen intently. Listen for Building Supply, AWFS, KBIS, the National Kitchen & Unfortunately, most people who read this emotional hot buttons and key concerns. Bath Association and many more. For more will never put to use the insights they just information or to contact him, visit www. Why People Buy gained. You can make a difference in your KBShowroomSales.com. Most people buy for one or two key business to take hold of this powerful reasons. You need to find those key reasons. concept, and be rewarded for doing it. Listening helps you get there. Before you go on with your day, take a Keep in mind that a big part of listening is moment and make the decision to be a about not interrupting the prospects while better listener. In your interactions today,
Circle RS#14 on Reader Service Page or visit www.isfanow.org/info. Circle RS#15 on Reader Service Page or visit www.isfanow.org/info.
International Surface Fabricators Association • Vol. 10 / Issue 4 • 27 ISFA FABRICATOR PROFILE: NSMotif
NSMotif works with just about any material available on the market and by doing so rightly makes the claim as “All Surface Countertop Specialists.”
NSMotif is a female-owned, family-operated products and more than thousands of color full-service fabricator based in Sanford, Fla., “Sometimes people come in not options. I think I can say we’ve accomplished that takes full advantage of every opportunity knowing what they want so we’re that goal.” to improve upon its successes and set itself able to take the opportunity to The breakdown of material use by the apart from its competition. However, setting educate them on their options — the company is in the range of 50 percent natural itself apart doesn’t mean the company pros and cons of each material, and stones, 40 percent quartz surfacing and separates itself from its peers. In fact, Founder 10 percent is spread out among the other and President Karen Roe credits the company’s what works for their lifestyle best. materials. While many companies may shy involvement in the industry as a major factor in away from dealing with the ins and outs its success. of fabricating such a variety of surfaces, Created in response to Roe’s personal the company had outgrown its original home NSMotif embraces the idea and sees it as an experience with buying countertops, NSMotif and that was when the move was made to its opportunity. “I would say the main advantage strives to offer quality, efficiency and customer current location. of working with multiple products is that we satisfaction. “I experienced firsthand how have a lot to offer our customers,” explained NSMotif’s tagline is “All Surface Countertop complicated the countertop buying process Roe. “Sometimes people come in not knowing Specialists” and it certainly lives up to that was for customers and the challenges of what they want so we’re able to take the motto, serving all of Central Florida, and its getting work done fairly and efficiently. After opportunity to educate them on their options surrounding areas, offering pretty much any having been exposed to those scenarios, I — the pros and cons of each material, and and every material option. “At NSMotif, we decided to create NSMotif,” explained Roe. what works best for their lifestyle. Because work with any and all countertop surfaces “An idea born out of my living room was we offer such a wide variety of products and including all natural stones, marbles, brought to life as I went straight to work colors, we know each customer will find what granites, quartzites, quartz products, solid fabricating and installing our first jobs in the they are looking for with us.” spring of 2008.” surfaces, glass, laminate, porcelain, sintered materials and concrete. We also work with By working with so many materials, the The Operations green materials, like recycled glass, that company has a great opportunity to be Originally established in Altamonte Springs, are environmentally friendly and uniquely creative and, more importantly, bring to life Fla., as the company grew, now with almost beautiful,” said Roe. “I’ve always aimed to anything their clients can come up with. From 40 employees, so did its operations. By 2015, offer our customers a wide variety of surfacing vertical applications to customized edge
28 • Vol. 10 / Issue 4 • International Surface Fabricators Association NSMotif
Karen Roe, President of NSMotif, founded the business 10 years ago after her own experiences with buying countertops left her feeling it NSMotif gets work from a variety of sources, including commercial outlets, builders, retail, kitchen & bath centers, could be done better. box stores and the A & D community, among others.
to cutting-edge technology,” explained Roe. trade/business organizations. This allows for By using digital templating systems, “Our facility houses state-of-the-art surface continuous improvements and sharing of best CAD and robotic technology, the tools and technologies, like the BACA Robo practices. SawJet, Marmo Meccanica inline polishers company is confident that its NSMotif are members of ISFA, NKBA, and is in the process of adding a CNC measurements and corresponding MIA+BSI and is a charter member of machine to the family.” cuts are exact, which decreases Rockheads Group, an invitation only problems and callbacks and also By using digital templating systems, CAD and professional organization that has around increases efficiency. robotic technology, the company is confident 70 members and focuses on sharing best that its measurements and corresponding practices. The company is only the second cuts are exact, which decreases problems company to be MIA accredited in the state profiles, the team gets to show its true skills and callbacks and also increases efficiency. of Florida, a fact that Roe takes pride in and and create whatever a customer may desire These modern advancements enhance the referred to a valuable yet “grueling process in their favorite surface. This versatility leads skill and precision of the craftsmen there, who for a fabricator to go through, covering all to diversity in the markets that the company is still play a very hands-on role in the process aspects of their business.” And with running a able to serve. from template to installation. “We work with female-owned business in an industry largely Slabsmith to create conceptual previews of NSMotif handles both residential and dominated by men, Roe also takes pride in actual slabs selected by our customers so commercial projects, going to market through empowering other woman and is particularly they can truly get a visual of what their finished an amazing assortment of channels. “We work dedicated to the MIA’s Women in Stone project will look like with the appropriate cuts with general contractors, designers, architects, segment of the organization. and veining or pattern flow,” relayed Roe. “We kitchen & bath dealers, retail customers, also run the Stone Profit Systems platform that “There is nothing better than learning from local builders and the big box stores,” said helps us immensely with business efficiencies, your colleagues who have experienced Roe. “Some of our largest commercial clients job tracking, job costing and benchmarking. business challenges and opportunities include Walt Disney World, Universal Studios It also offers some exciting visualization first hand. Involvement in these organizations and Seaworld. Plus, we’re finishing a newly and follow-up tools we can use with our has been key to the continued success of our updated showroom to appeal more to and customers.” business,” she explained. “It’s exposed me to build on the retail and K&B segments of our people and businesses that have broadened business.” Differentiation through Involvement my understanding of the industry. I’ve traveled To be able to fabricate such diverse products Refining processes, learning new techniques across the globe to learn, and I’ve had the for such an array of applications, large and and technologies and improving both opportunity to speak at conferences and small, complex or volume-driven, the company fabrication and business skillsets requires participate in knowledge sharing forums. uses advanced equipment and techniques. knowledge sharing, and as such Roe and We can’t grow in a vacuum. Colleagues are “One of our core business commitments is her team are heavily involved in various typically open to sharing their experiences and
International Surface Fabricators Association • Vol. 10 / Issue 4 • 29 NSMotif
Roe has been certified by both ISFA and the MIA to teach continuing education units (CEUs) to the architect and design community.
“As a fabricator, I think this is a great opportunity to represent your business in front of different audiences.” activities that have worked for them, particularly if you’re chartering into unknown territory with a new business segment.” As such, Roe is speaking at the Fabricator’s Forum at The International Surface Event (TISE) on January 30, 2018, and in China for the MIA in March of 2018.
The company also uses programs developed through its associations to expand its circle of influences. Roe has been certified by both ISFA and the MIA to teach continuing education units To be able to fabricate a wide variety of materials for any number of applications, the company (CEUs) to the architect and design community. invests in networking with peers, training its employees and using advanced equipment and “As a fabricator, I think this is a great machinery in its shop. opportunity to represent your business in front of different audiences,” she explained. “It opens granite as the leading choice in surfacing due the same page when it comes to the direction doors to grow my business and form important to its increased durability, low maintenance and goal of the company. and mutually beneficial relationships.” and variety of color options. That being said, “Truly think about and create your core values we do still sell a lot of natural stone, but the The company also recognizes the investing in its and the focus for your company and build percentages are becoming much closer. employees training and their safety, as a means and grow on those,” Roe said. She stressed People are drawn to the unique beauty to keep them up to speed on methods, engaged that every team member must be on the same natural stone offers and are often more page when it comes to the direction and goal and injury free. Last year, NSMotif even was familiar with it.” awarded the Sunshine State Safety Recognition of the company. Roe credits her excellent team Award for going above and beyond to follow Because the company remains in touch for their support and involvement in helping and implement all OSHA laws and guidelines with the developments, the staff is able to NSMotif get to where it is today. guide its clients down a path that fits their pertaining to their business. “Our team is unified and knows the core applications and their aesthetic needs. “We values and vision of our company,” she said. It is these investments in diversity of both hold our customers’ hand through the entire “We strive to keep our customers’ satisfaction materials and outlets to market, advanced process making sure they are educated well and expectations first and foremost. Also, put equipment networking, training and safety that throughout each step, particularly in their some thought behind your marketing initiatives have been the mainstays to the success of the choice of materials so that we can exceed and your branding. People won’t recognize or business. their expectations each and every time,” remember you if you’re not actively making said Roe. Pushing the Success Forward your business visible. Create the experience for Involvement alone does not insure success, When asked what advice she might give to the customer, don’t be just another fabricator. other fabricators seeking to improve upon their but rather utilizing the contacts and applying “We’re about to celebrate our 10th anniversary successes, Roe reiterated the importance of the information gathered is key. One way the and I couldn’t be prouder of how far we’ve getting involved and continuous improvement, company does this is keeping an eye on trends, come in the last decade,” Roe added. And but also explained the importance of knowing and Roe certainly knows what is favored among there’s little doubt that that pride is well your company’s unique selling proposition. her customers. deserved. She said it is of significant importance to also “Gray and white colored countertops are our make sure it is a dynamic thing that is tested, For more information, contact NSMotif, 1050 Central most popular requests,” explained Roe. “In measured and changed when necessary. Roe Park Dr., Sanford, FL 32771, (407) 774-0676, info@ the last few years, quartz has begun to eclipse also said that every team member must be on nsmotif.com, www.nsmotif.com.
30 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#29 on Reader Service Page or visit www.isfanow.org/info.International Surface Fabricators Association • Vol. 10 / Issue 4 • 31 OSHA’s Focus on Safety in Hard Surface Fabrication Shops
By Shannon DeCamp
Every October, the Occupational Safety and Health ■■ Before using a respirator, a physician must ■■ Adequate Personal Protective Equipment (PPE) Administration (OSHA) releases a list of the 10 determine that it is safe for the employee to use ■■ Comprehensive training program for employees most frequently cited safety and health violations one. Using a respirator may place a physiological ■■ Quick drench showers and eye wash stations for the fiscal year. This list is a great starting point burden on employees that varies with the type of (as required) to see where OSHA is focusing its efforts, see respirator worn, the job and workplace conditions Citations of the Air Contaminants regulation where similar businesses have safety deficiencies in which the respirator is used, and the medical were also significant, relating to both Hazard and to evaluate your safety programs to ensure status of the employee. Communication and Respiratory protection that you are in compliance. Here are the most ■■ Each employee must be fit tested and you programs above. OSHA requires you to frequently cited standards in the Cut Stone and must select a respirator that is acceptable to, and determine which chemicals are released in the Stone Product Manufacturing industry (NAICS correctly fits, the user. air at your workplace and to recognize the safe Code 327991) for last fiscal year (October 2016 ■ ■ Each employee must be trained on the limit for each. Then you must use all feasible through September 2017). respiratory hazards to which they are potentially engineering controls, such as ventilation and 1. Respiratory Protection exposed, the proper use of their respirator, any water delivery systems, along with administrative 2. Hazard Communication limitations on their use, and procedures and controls, regulated areas and safe housekeeping 3. Powered Industrial Trucks schedules for cleaning, disinfecting, storing, procedures, to reduce levels as much as possible. 4. Electrical inspecting, repairing, discarding, and otherwise When these controls don’t achieve compliance, 5. Noise maintaining their respirator. protective equipment must also be used to keep ■ 6. Guarding of Machines and Tools ■ You must designate a program administrator the exposure of employees to air contaminants 7. Walking-working Surfaces who is qualified by appropriate training or within safe limits. Whenever respirators are used, 8. Lockout/Tagout experience to administer or oversee the respiratory you must have a full Respiratory Protection 9. Flammable and Combustible Liquids protection program and conduct the required Program (see above). 10. Personal Protective Equipment evaluations of program effectiveness. 3: Powered Industrial Trucks 1: Respiratory Protection 2: Hazard Communication The third most frequently cited standard was the The Respiratory Protection While violations of the Powered Industrial Trucks regulation. The use of Standard was cited far more Hazard Communication powered industrial trucks for handling of materials frequently than any other Standard were significantly and finished products is critical to the successful regulation. Surface fabricators less frequent, these operation of most surface fabrication shops. The may be required to use respirators to protect citations were by far the majority of fork truck accidents can be attributed themselves from inhaling grit and dust that results most costly. You must to lack of safe operating procedures and safety- when dry-cutting quartz, stone or masonry, include all chemicals that you use and store in rule enforcement, as well as inadequate training. and from exposure to chemicals released when a comprehensive “Right-to-Know” program. In In addition to training and education, applying sawing, routing, drilling or sanding synthetic sheet 2012, OSHA updated the Hazard Communication general safety principles – such as proper work goods. Adhesives and other chemicals that you Standard by adopting the Globally Harmonized practices, equipment and controls – can help to use may produce hazardous fumes. You must System (GHS) of Classification and Labelling of reduce such workplace incidents. ALL personnel establish and implement a written respiratory Chemicals. GHS is an internationally agreed upon who work with or around forklifts must be trained protection program with worksite-specific system that replaces the various classification on potential hazards and safe work practices. procedures, and update this program as necessary and labeling standards used in different countries. Operators must be trained specifically on the type to reflect any changes in workplace conditions that Your chemical safety program must include the of truck they will use and the working conditions affect respirator use. following: encountered. Refresher training, including an evaluation of each operator’s performance, must ■ ■■ A written program that includes a list of all ■ You must determine the employee exposure be conducted at least every three years. Other chemicals used and stored at your workplace for each chemical in the workplace, and select a materials handling citations last year included ■ NIOSH-certified respirator with a protection level ■ Safety Data Sheets (SDS) and GHS labels for slings and overhead and gantry cranes. based on the respiratory hazard(s) to which the all chemicals 4: Electrical Safety worker is exposed and workplace and user factors ■■ Safe handling and storage procedures for each that affect respirator performance and reliability. chemical Electrical hazards were another frequently cited
32 • Vol. 10 / Issue 4 • International Surface Fabricators Association area. An average of one worker to take action when safe limits are exceeded. 6: Guarding of Equipment, Machines and Tools dies from electrocution on the OSHA’s hearing conservation program has these Surface fabricators cut, grind and polish natural job every day. Even low voltage components: and engineered stone, and also create supporting or low current can cause serious 1. Monitoring must be performed on an on- wood structures. These work processes typically harm or death. Electric power operated tools going basis to determine noise levels in the involve electrical powered tools, pneumatic must either be of the approved double-insulated workplace. power tools and woodworking tools, each of type, or grounded in accordance with OSHA 2. All employees who are at risk of noise- which has their own specific OSHA requirements regulations. Never use electric cords for hoisting induced hearing loss must be trained on their with respect to guarding. You must assess each or lowering tools. Electrical safety citations for last risks and how your program protects them. tool and machine that you use, and ensure that year include the following, in order of frequency: each has proper guards. New equipment comes 1) Wiring methods, components and equipment 3. Audiometric testing must be done to with adequate guards. You must assess older measure any changes in hearing capability. for general use; 2) General requirements; 3) Use equipment to ensure that it is properly guarded. A baseline audiogram must be done within one of equipment; 4) Wiring design and protection; If not, provide adequate guards, or discard the year of first exposure. Additional tests must be 5) Hazardous (classified) locations; 6) Selection equipment. Your employees must be trained on done annually to show if there is any loss of and use of work practices; and 7) Safeguards for how the guards protect them, and to leave the hearing ability at any frequency. personnel protection. guards on at all times. Discipline employees who 4. All feasible noise controls, such as isolation 5: Occupational Noise Exposure remove or bypass guards. Guarding regulations or insulation, must be implemented when cited last year include the following, in order Much of the work necessary to reduce sound levels as much as of frequency: 1) Woodworking machinery performed in surface possible. requirements; 2) General requirements for all fabrication shops 5. When engineering and administrative controls machines; 3) Guarding of portable power tools; generates significant noise. cannot reduce sound levels to acceptable limits, and 4) Mechanical power-transmission apparatus. Noise-induced hearing hearing protectors must also be used. Hearing 7: Walking/Working Surfaces loss is permanent and protector’s attenuation levels vary, so employers irreversible, but is 100 percent preventable. OSHA must ensure that each employee’s protector OSHA revised regulations for Walking-Working requires employers to assess noise levels, and reduces their noise exposure to a safe level. Surfaces that went into effect in January 2017.
Circle RS#16 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013
International Surface Fabricators Association • Vol. 10 / Issue 4 • 33 The revisions are specific to slip, trip and fall ■■ You must have a formal written procedure energy control procedure hazards, and requirements for personal fall for shutting down and locking/tagging out each relevant to the employee’s protection systems. You must ensure that floor piece of equipment to be serviced. All sources duties or assignment. and wall openings and holes are adequately of energy must be identified and controlled. Employee training must be guarded and that your ladders and scaffolds ■■ You must provide the appropriate locks documented. meet safety requirements. You must train all and tags. Use only lockout/tagout devices 9: Flammables affected employees on fall protection and the authorized for the particular equipment or Most surface fabrication shops use some new regulations. machinery and ensure that they identify the flammable chemicals. You must ensure that individual users. 8: Lockout/Tagout (LOTO) these products are used and stored safely. ■■ Use lockout devices for all equipment that Requirements for storage containers, cabinets The purpose of a lockout/tagout program is to can be locked out. Lock out plug-connected and storage rooms are determined based on control the release of hazardous energy when equipment by enclosing the plug. When the category of each flammable chemical. servicing or maintaining equipment. Proper acquiring new equipment or overhauled current Containers must be grounded when flammable lockout/tagout procedures safeguard workers equipment, ensure that it is capable of being liquids are transferred from one container to from hazardous energy releases of electrical, locked out. another. You must ensure that there are no open mechanical, hydraulic, pneumatic, chemical, ■■ If machines or equipment are not capable of flames or other sources of ignition within the thermal and other energy sources. Inadequate being locked out, tagout devices may be used possible path of vapor travel when using these lockout/tagout procedures can lead to crushing, in lieu of lockout devices. The tagout program products. If you use spray booths, surfaces electrocution and amputations. Each employer must provide protection equivalent to a lockout must be noncombustible and you must have program. must develop a site-specific energy control safe work practices for cleaning and removing ■■ Only the employee who applied a lockout/ program for their workplace and the types of residues. Electrical wiring and equipment in tagout device is permitted to remove it, except machines and equipment being maintained spraying areas must meet stringent safety in special circumstances. or serviced. This is generally done by affixing requirements. the appropriate lockout or tagout devices to ■■ Inspect energy control procedures at least 10: Personal Protective Equipment (PPE) energy-isolating devices and by de-energizing annually. machines and equipment. ■■ Training must include elements of the In the surface fabrication industry, hazards that
Circle RS#17 on Reader Service Page or visit www.isfanow.org/info. Circle RS#18 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013
34 • Vol. 10 / Issue 4 • International Surface Fabricators Association require PPE likely include heat exposure, sharp General Duty Clause is to prevent workplace injuries, illnesses and edges, noise, vibration, dangerous equipment, deaths, as well as the suffering and financial The OSHA General Duty Clause is a “catch-all” dust and chemicals. When exposure to hazards that states employers must provide employees hardship these events can cause for workers, cannot be completely eliminated through safe with a workplace free of recognized hazards their families and employers. In addition, an work practices and engineering controls, you — even when there is no specific regulation effective safety program also reduces costs, must provide adequate protective clothing for those hazards. It is important to note that including significant reductions in workers’ and equipment at no cost to each employee. each employer is responsible for determining compensation premiums, engages workers, This may include gloves, goggles, hearing all risks in the workplace and taking measures increases productivity and enhances overall protection, face shields, steel-toed shoes, to prevent accidents. Slab handing is one business operations. Developing a safety respirators and hard hats, depending upon example for which there is no specific OSHA program may seem like a daunting and where an individual works and what tasks he/ regulation, but where it is especially critical expensive task, but studies have shown there she performs. Employees must be trained how to determine safe work practices and ensure is a $4 to $6 return on every $1 spent on to use and maintain their PPE. When employees that employees understand and use these safety and health. provide their own protective equipment, it is the procedures. employer’s responsibility to assure its adequacy, Airborne Crystalline Silica maintenance and sanitation. PPE must be About the Author Shannon DeCamp is Client reasonably comfortable, must have the proper fit Enforcement of the new Airborne Crystalline Services Manager for Silica regulations began on Sept. 23 of this and must not overly interfere with the movements TechneTrain, Inc. For further of the wearer. It must be durable and easily year. So while citations did not appear on last information regarding OSHA cleanable. It is the responsibility of the employer year’s list, this regulation is likely to be a focus compliance requirements for area for OSHA in the coming year. Surface the surface fabricating industry, to ensure that PPE is worn when required and fabricators are at high risk of exposure. It visit www.technetrain.net, or that it is kept clean and in good repair. PPE contact TechneTrain, Inc. at is time to ensure that your silica safety and citations last year include the following in order of (800) 852-8314. TechneTrain respirator programs are fully compliant with has a full line of easy-to-understand reference frequency: 1) General requirements; 2) Eye and the new regulations. materials and turnkey employee training programs face protection; 3) Occupational foot protection; specifically designed for the surface fabrication and 4) Hand protection. The main goal of safety and health programs industry.
Circle RS#19 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013
International Surface Fabricators Association • Vol. 10 / Issue 4 • 35 Infinity Shades of Gray By Paul Max Le Pera
“The kitchen industry’s leading manufacturers say that while white cabinets continue to be tops, gray is the shade they’re betting on to break white’s top spot,” according to HGTV. com. While this notion may not be universal amongst design experts, what appears true is the gray momentum is neither slowing nor contracting. Just look at the number of gray cabinet doors styles being introduced, new gray shades of paint available, gray hues being rubbed onto warm woods for flooring, gray tiles and all the new grayish aesthetics in surfacing being introduced.
This article was written as the sequel to my original article published (on LinkedIn) back in April of 2015. Its purpose is to bring focus to the ever-expanding mystery around designing with gray and equally, drawing parallels into the powerful statement grayness makes on our consciousness and leadership abilities.
Gray as a Concept
As a brief refresher: Einstein effectively proved that reality is relative in his work on the “Special Theory of Relativity.” An observer’s frame of reference produces a calculable reality whose results can differ from another’s conducting the same experiment. Said in a slightly different way, there is no experiment that can prove the absolute motion of the observer. Motion is relative to the observer and different observers can produce different results — strange and counterintuitive, but true.
That said, in 1935, Erwin Schroedinger invented a thought experiment (Schroedinger’s Cat) using quantum mechanics (then the hottest area of study in physics) to demonstrate that reality was not absolute. The experiment linked calculable probabilistic events to a living being creating what was called a super-position state — meaning, reality was not on a defined continuum but on a probabilistic continuum. He showed how reality depended on the act of inspection of the observer, the result of which collapsed the quantum state into a definite state.
Sadly, Einstein died trying to denounce the laws of quantum mechanics, saying that Figure 1 – These newer aesthetics, along with many others, will shatter the boundaries of what quartz surfacing means to interior design and further consecrate its categorical value proposition. nature at the most fundamental level cannot be probabilistic. (Einstein was a staunch defender 36 • Vol. 10 / Issue 4 • International Surface Fabricators Association Colors and aesthetics can drive consumer tastes and preferences, meaning desirable, functional and sustainable innovation can draw the investment dollars from a wide array of users. There is a world of possibilities that abound in coupling the quintessential neutral gray with cutting-edge and patented blending technology (as is seen in this Spectrum Quartz in the color of Balance). of determinism.) In the ultimate twist of irony: environment without destruction. Given the myriad Einstein died trying to disprove what he essentially shades of gray, customizing most any space proved — reality is not absolute. becomes an exercise in complementarity. That is, having color combinations that coordinate, accent A natural extension of this would be to rid and synergize for a perception. ourselves of absolutisms: this or that, black or white, etc. We can then allow for some middle Rebecca Bates, agreed in an online article ground and solutions that are a win/win to produce published by Architectural Digest in September, sustainable results. Simple? Obvious? Perhaps when she stated, “When it comes to neutrals, not. Weekly, if not daily, I encounter absolutisms gray has been the hot shade for the past several Color trends can be fleeting, so the degree to in the lay, general management, and most years and its popularity has yet to wane. Once which a trend is timeless, such as grays which are typically considered more neutral, is a more dangerously, leadership positions that polarize associated with sadness and dreariness, the color dynamic measure of success. thinking and limit the creativity and breadth of has gained in popularity among top designers, possibilities that accompany flexibility. who appreciate its versatility and sophistication. can draw the investment dollars from a wide array With more depth than white, the shade serves as a How does one know when they are encroaching of users (millennials, designers, architects and sophisticated backdrop to any space.” into the realm of absolutisms (also referred to as developers, to name a few). dualistic thinking)? Easy, listen carefully. One way Note: The entire article, “41 Exquisite Gray Rooms I have had several discussions recently over the is to discern the use of “always” and “never” when from the AD Archives,” can be found at www. many “color of the year” (COY) spreads appearing woven into making a point. Micromanaging can architecturaldigest.com/gallery/best-gray-rooms- in social media. Even though most of the colors also be the result of dualistic thinking (as well as neutral-color-paint-inspiration/all/. are vastly different, I can remain “gray” in my other character related phenomena) as free reign to Even among gray there can be grayness. Although thinking that there is a time and a place for each, determine a best path forward under a given set of the historical monochromatic grays will always assuming there is no self-aggrandizement in the circumstances is mitigated by imposition of a more have a degree of relevance in interior design, just assertions of my discussion partners. rigid set of rules. Cannot the same end be reached imagine the world of possibilities that abound by more than one road — even if a road needs to What is clear to me, however, is COYs can be in coupling the quintessential neutral color with be paved? These are merely some examples, as fleeting, transient and perhaps, even fickle. A more cutting-edge and patented blending technology. the tell-tale signs of dualistic thinking abound. dynamic measure of success is the degree to It’s a renaissance to an already highly sustainable which a trend is timeless. It appears neutrals have You might now be asking, “OK, so why is a trend. See Figure 1 for a few next-generation an underlying driving force of sustainability. I can building materials guy talking about philosophy quartz surfacing aesthetics that will explode the personally attest to the reversion back to neutrals and quantum mechanics as it relates to aesthetics possibilities of emotional and intimate design. in the United States during the “great recession” and design?” These aesthetics, along with many others, will — this resurgence of neutrals was significant. It’s quite simple, really. By framing the dynamic of shatter the boundaries of what quartz surfacing Perhaps induced by price as many of the neutrals grayness, we can learn to appreciate why gray is means to interior design and further consecrate in solid surface, natural stone and quartz were timeless and universal. Much as there are infinite its categorical value proposition. In another article already tending toward affordability. But, my numbers between the integers 3 and 4, there are I penned titled, “Spectrum Quartz: Creating a better sense says the primary driver was lack of also infinite shades of gray between platinum and Paradigm Shift in Quartz Surfacing,” I offer my consumer confidence. Staying neutral in design slate gray. opinions on how and why aesthetic innovation is the could optimize project ROI at that time. Going out most sustainable business strategy in the segment on an opinionated limb here, staying neutral in Shades of (the Color) Gray of building materials. Colors and aesthetics can design could also have been the manifestation of Flexibility woven into interior design manifests drive consumer tastes and preferences. Therefore, the financial insecurity of the time. This prudence itself as the ability to change the essence of an desirable, functional and sustainable innovation survived several years and may have fortified a
International Surface Fabricators Association • Vol. 10 / Issue 4 • 37 deeply held belief to stay neutral in design. Whereas some designers pine for something new of exterior elements, teak is subject to graying. and different, there is a reason why neutral is This natural process is beautifully symbolic of the What is also quite beautiful about the gray timeless. Supporting the philosophical foundation color and all that it represents. spectrum are both of its tails; on one side, we of this article, however, there is no right and wrong morph from light gray into a gray-white and on Whether gray is used in predominance or accent, (dualistic thinking) in designing with bold colors. the other, we move from a charcoal to a gray- its elegant neutrality is timeless. Using cutting- A better way to describe this evaluation is the black. Oxymoronic perhaps but oxymorons are edge aesthetics in designs and allowing specifiers degree to which your choice of aesthetics and themselves gray by nature. to expand their vision in designing most any space blends meet the needs of your clients. Commercial will infuse our industry with growth, innovation and On both tails of the gray spectrum, designers and residential spaces can easily have alpha and profitability. As leaders and influencers, we must can use complementing hues that coordinate — omega positions on color scheme. encourage openness and nondualistic thinking maintaining a semblance spatial alignment that can so that all possibilities always remain. Corporate consciously or even unconsciously elicit a certain The psychology of gray is as vast as the color itself cultures revolve around leadership mind-set, and state of mind. The psychology of color has long — from drab and dreary to confident and stoic. the more open to possibilities and less propensity been studied, and even here the concepts around Perhaps the consummate metaphor for yin and to control the mind-set remains, the more timeless gray tend to be more encompassing. Here is an yang, the ability of gray to influence our designs, your organization can become. excerpt from an article written in 2017 by Jeannie mind-set, consciousness and mood is like no Matteucci on HGTV.com regarding the different other. New aesthetics with authentic movement About the Author moods you can create with a gray décor: and variegation can open a whole new world of Paul Max Le Pera is the Global “… using the color gray in your home decor is a possibilities in personal and intimate designs. Vice President of Sales & Marketing for Hirsch Glass & great place to start. Gray has an inherent calmness Have you ever wondered why teak wood gradually Spectrum Quartz, with 20 years’ and sophistication. You can choose a solid gray experience in business and turns a silvery gray? Weathering. The sunlight that symbolizes strength, or go for a softer gray marketing strategy for the and rain will cosmetically change its appearance. building materials industry. He that offers a more delicate feel.” Ironic, no? One of the strongest most durable can be reached at (908) 358-5252 or [email protected]. The full article can be found at www.hgtv.com/ wood species built to survive the corrosive remodel/interior-remodel/behind-the-color-gray/. environment of saltwater and the harsh onslaught
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38 • Vol. 10 / Issue 4 • International Surface Fabricators Association Fabricator Directory
Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.
ALABAMA DELAWARE Top South Bollock Enterprises LLC Cutstone Co. Troy Granite Inc. 830 Pickens Industrial Dr. 900 Farabee Ct. 117 Cloverdale Dr. 711 Interchange Blvd. Marietta, GA 30062 Lafayette, IN 47905 Alabaster, AL 35007 Newark, DE 19711 770-422-4009 765-448-6000 205-624-3538 302-292-1750 www.topsouth.com www.bollocktops.com www.cutstoneco.com www.troygranite.com HAWAII Hard Surface Fabrications ALASKA FLORIDA Cultured Marble Inc./Kormax AMW Construction Beverin Solid Surface 1726 Republican St. 810 S. Beiger St. PO Box 573 1108 Palmetto Ave. Honolulu, HI 96819 Mishawaka, IN 46544 Bethel, AK 99559 808-832-2535 Lehigh Acres, FL 33972 574-259-4843 907-545-3499 239-368-9444 Honolulu Tile & Marble Inc. Laminated Tops of Cook Inlet Housing Authority www.beverin.com 1602-B Auiki St. Central Indiana Inc. 3510 Spenard Rd. Honolulu, HI 96819 711 E. Dillman Rd. Anchorage, AK 99503 Delorie Countertops 808-845-3775 907-793-3047 & Doors Inc. Bloomington, IN 47401 www.cookinlethousing.org 2140 N.W. 18th St. ILLINOIS 812-824-6299 Pompano Beach, FL 33069 Custom Marble Inc. www.rakesolutions.com ARIZONA 954-970-7661 PO Box 306 La Casa Bella Builders www.deloriectd.com Millstadt, IL 62260 IOWA 401 N. Broad St. 618-476-1345 Solid Fabrications Inc. Globe, AZ 85501 NSM Florida Enterprises, LLC www.custommarble.net 2515 Murray St. 928-425-2450 1050 Central Park Dr. Sioux City, IA 51111 LCBbuilders.com Sanford, FL 32771 Maxwell Counters, Inc. 712-255-5319 407-774-0676 PO Box 234 www.solidfab.com ARKANSAS www.nsmotif.com Farmer City, IL 61842 Qualserv 309-928-2848 Top Crafters 7400 S. 28th St. Sterling Mfg. 811 Iowa Ave. Ft. Smith, AK 72908 8293 Consumer Circle New Age Surfaces Marshalltown, IA 50158 479-459-5892 Sarasota, FL 34240 1237 Naperville Dr. 641-752-2465 www.qualservsolutions.com 941-955-8787 Romeoville, IL 60446 630-226-0011 VT Industries CALIFORNIA www.sterlingmfg.com Pierce Laminated 1000 Industrial Park Duracite GEORGIA Holstein, IA 51025 2100 Huntington Dr. Atlanta Kitchen Inc. Products Inc. 712-368-4381 Fairfield, CA 94533 2430 N. Court St. 196 Rio Circle www.vtindustries.com 707-402-1600 Decatur, GA 30030 Rockford, IL 61103 www.duracite.com 404-378-3220 815-968-9651 KANSAS Duracite of www.atlanta-kitchen.com www.piercelaminated.com Parman Brothers LTD PO Box 7 Southern California Counter Fitters LLC Solid Surface Creations Inc. 100 Bosstick Blvd. Johnson, KS 67855 1026 Lynes Ave. 403 S. Sycamore San Marcos, CA 92069 Villa Grove, IL 61956 620-492-6882 Savannah, GA 31415 760-727-1800 217-832-8207 www.parmanbrothersltd.com 912-231-0103 www.duracite.com www.ssctops.com www.counterfitterssav.com Top Master Inc. Fischer Tile & Marble Stalwart Systems 2844 Roe Ln. 1800 23rd St. Countersync 7797 N. Caldwell Ave. Kansas City, KS 66103 Sacramento, CA 95816 2014 Westside Ct. Niles, IL 60714 913-492-3030 916-452-1426 Augusta, GA 30907 847-972-1193 www.top-master.com www.fischertile.com 706-828-7544 www.stalwartsystemsusa.com www.countersync.net KENTUCKY Humboldt Countertops Stevens Industries Inc. Granite America & Surfacing Craftmark Solid Surfaces Inc. 704 W. Main St. 1121 St. Louis Ave. 2772 Simpson Circle 70 W. 4th St. Teutopolis, IL 62427 Louisville, KY 40241 Norcross, GA 30071 Eureka, CA 95501 217-857-7100 502-419-0713 707-442-5918 770-242-8469 www.stevensind.com craftmarkcountertops.com www.humtop.com WILCOR Solid Surface Surfaces Unlimited Inc. Premier Surfaces 2371 United Ln. 1272 Hwy. 490 The Countertop Factory E. Bernstadt, KY 40729 2470 E. Coronado St. 845 McFarland Pkwy. Elk Grove Village, IL 60007 606-843-6891 Anaheim, CA 92806 Alpharetta, GA 30004 888-956-1001 562-944-2450 678-614-7111 www.wilcorusa.com www.surfaces-unlimited.com www.thecountertopfactory.net www.premiersurfaces.com INDIANA MAINE COLORADO Stone Center A. I. A. Countertops LLC Bangor Wholesale Best Tops 1325 Oakbrook Dr. Ste. C 201 S. Huntington St. Laminates 1250 N. 3rd St. Norcross, GA 30093 Syracuse, IN 46567 355 Target Industrial Circle Grand Junction, CO 81501 770-446-5155 574-457-2018 Bangor, ME 04401 970-241-5187 www.stonecenteratlanta.com www.aiacountertops.com 207-945-5928
International Surface Fabricators Association • Vol. 10 / Issue 4 • 39 Fabricator Directory
Shad’s Custom Paxton Countertops NEW MEXICO Metro Woodcrafters Countertops Inc. & Showers Creative Countertops of NC, Inc. 11 Collins Pond Rd. PO Box 174 & More PO Box 669488 Windham, ME 04062 Grand Ledge, MI 48837 7908 Ranchitos Loop N.E. Charlotte, NC 282-9488 207-893-3445 517-719-0146 Albuquerque, NM 87113 704-394-9622 www.getshad.com www.paxtonsurfaces.com 505-814-5354 www.metrowoodcrafter.com www.creativecountertopsand Onslow Stoneworks MARYLAND MINNESOTA more.com Carefree Kitchens Inc. Innovative Surfaces Inc. 1661 Hwy. 58 2910 Strickland St. 515 Spiral Blvd. Jaynes Structures PO Box 1239 Baltimore, MD 21223 Hastings, MN 55033 2906 Broadway N.E. Swansboro, NC 28584 252-393-2457 410-233-4900 651-437-1004 Albuquerque, NM 87107 www.onslowstoneworks.com www.carefreeindustries.com 505-344-8589 The Pinske Edge www.jaynescorp.com Creative Surface Interiors Inc. 119 Main St. ROCKin’teriors 230 Hampton Woods Ln. 8393 Ardwick Ardmore Rd. Plato, MN 55370 OGB Architectural Ste. 100 Landover, MD 20785 320-238-2196 Millwork Raleigh, NC 27607 301-386-4654 www.pinske-edge.com 3711 Paseo del Norte 919-577-0207 www.creativesurfaceinteriors.net Albuquerque, NM 87113 www.rockinteriors.com MISSISSIPPI 505-998-0000 SolidTops LLC Alexander Counterwrights www.ogb-am.com 505 South St. Stoneworks 903 Ingalls Ave. 18623 Northline Dr. Easton, MD 21601 Pascagoula, MS 39567 NEW YORK Cornelius, NC 28031 410-819-0770 228-938-6484 Distinctive Granite 704-936-8340 www.solidtops.com www.alexandercounter 331 Dante Ct. Ste. C www.stoneworksltd.com wrights.com Holbrook, NY 11741 MASSACHUSETTS 631-737-3337 OHIO Jack’s Custom Woodworking/ MISSOURI www.distinctivegraniteny.com Bertke Countertops JCW Countertops Surface Menders Marker Systems Inc. 9355 Amsterdam Rd. 3 Aberjona Dr. 32 Clipper Ln. Anna, OH 45302 940 River Rd. Woburn, MA 01801 Kimberling City, MO 65686 937-538-7024 781-935-1907 417-598-2390 North Tonawanda, NY 14120 716-695-1102 www.jcwcountertops.com www.surfacemend.com Cutting Edge Modern Home Distributing Countertops Inc. Sterling Surfaces MONTANA 1300 Flagship Dr. PO Box 395 76 Leominster Rd. Perrysburg, OH 43551 Jim Shreve Nunda, NY 14517 Sterling, MA 01564 419-873-9500 PO Box 721 585-468-2523 978-422-3321 Florence, MT 59833 www.cectops.com www.sterlingsurfaces.com 406-880-3566 Penn Fabricators Inc. Kitchens by Rutenschroer 100 Bellport Ave. 950 Laidlaw Ave. Sterling-Miller WoodCo LLC Yaphank, NY 11980 Cincinnati, OH 45237 Designs Inc. PO Box 30254 631-205-0282 513-251-8333 1079 N. Montello St. Billings, MT 59107 www.penn4corian.com Brockton, MA 02301 406-259-5177 www.kbrmfg.com 508-894-6999 www.woodcollc.com NORTH CAROLINA L. E. Smith Co. www.sterlingmillerdesigns.com Atlantic Countertops 1030 E. Wilson St. NEBRASKA 4250 Old Wake Forrest Rd. Bryan, OH 43506 TWD Surfaces Lincoln Laminating Inc. Raleigh, NC 27613 888-537-6484 75 Hale St. 5010 Rentworth Dr. 919-981-0163 www.lesmith.com Bridgewater, MA 02324 Lincoln, NE 68516 www.atlanticcountertops.com Laminate Shop, Inc. 508-279-2650 402-434-6009 BloomDay Granite PO Box 1218 www.twdsurfaces.com NEVADA Marietta, OH 45750 & Marble 740-749-3536 MICHIGAN Carpenters Int’l. 3810 Indiana Ave. Blasius Inc. Training Fund Winston-Salem, NC 27105 The Countertop Shop LTD 7343 Buell Rd. 6801 Placid St. 336-414-0842 9300 Airport Rd. Vassar, MI 48768 Las Vegas, NV 89119 www.bloomdaygranite.com Monclova, OH 43542 989-871-5000 702-938-1111 419-868-9101 www.blasiusinc.com Carolina Custom Surfaces www.countertopshop.net NEW JERSEY 100 Landmark Dr. Innovative Surface Works Marvic Corp. Greensboro, NC 27409 Top Advantage 12855 Fairlane St. 2450 Lorio St. 336-215-5518 Surfaces Inc. Livonia, MI 48150 Union, NJ 07083 www.carolinacustom 12989 Market Ave. N. Hartville, OH 44632 734-261-3010 908-686-4340 surfaces.com 330-877-2138 www.innovativesurfaceworks.com www.countertopsofnj.com Majestic Kitchen www.topadvantage.com Marbelite Corp. Spaulding Fabricators Inc. & Bath Top Shelf Laminated 22500 Heslip Dr. 1136 Industrial Pkwy. 104 Jeffrey Way Products Novi, MI 48375 Brick, NJ 08724 Youngsville, NC 27596 400 Dietz Rd. 248-348-1900 732-840-4433 919-376-5941 Warren, OH 44483 www.marbelitecorp.com www.spauldingfabricators.com www.gomajestic.com 330-393-1289
40 • Vol. 10 / Issue 4 • International Surface Fabricators Association Fabricator Directory Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.
Tower Industries RHODE ISLAND Dirk Foster WISCONSIN 2101 Ninth St. S.W. Allied Floor Covering, Inc. 921 Morton St ACS INT’L. Massillon, OH 44647 325 Main Rd. Mineral Wells, TX 76067 1478 Turnberry Circle 330-837-2216 206-898-8163 Tiverton, RI 02878 Oconomowoc, WI 53066 www.towersurfaces.com 520-395-7534 401-624-4477 Gecko Solid Surface Solutions www.acstone.com OREGON www.alliedfloorcovver 4630 Sinclair Rd. Precision Countertops Inc. inginc.com San Antonio, TX 78222 Bisley Fabrication Inc. PO Box 387 210-227-3100 700 Industrial St. Wilsonville, OR 97070 SOUTH CAROLINA www.geckosss.com Gresham, WI 54128 503-692-6660 Solid Products W.R. Watson Inc. 715-787-4410 www.precisioncountertops.com 109 Lazenby Dr. 12902 Mula Ln. www.bisfab.com Ft. Mill, SC 29715 Satis&fy Stafford, TX 77477 McDermott Top Shop LLC 704-236-9796 281-495-3664 3550 N.W. 215th Ave. 200 A Main St. www.wrwatson.com Hillsboro, OR 97124 www.solidproducts.biz Sullivan, WI 53178 262-593-2456 971-570-9800 SOUTH DAKOTA UTAH www.satis-fy.com DFC-Dakota Fixture Utah Kitchen and Bath Spectrum Surfaces Inc. & Cabinet Co. 2098 E. 2250 N. 812 Marquis Way PENNSYLVANIA Layton, UT 84040 Green Bay, WI 54304 A.S.S.T. 45753 237th St. 801-814-8847 920-337-6575 350 South St. Madison, SD 57042 www.utahkitchenandbath.com McSherrystown, PA 17344 605-256-3707 AUSTRALIA 717-630-1251 www.soliddfc.com VERMONT Asian Solid Surface www.asst.com Vermont Solid Surface 40 Day Dr. TENNESSEE PO Box 602 Pasadena, South Australia 5042 Advanced Surfaces Inc. Alexander Brothers 852 Portland St. Australia 130 Plastics Rd. St. Johnsbury, VT 05819 040-571-3865 Corry, PA 16407 Tile & Marble Inc. 802-535-4986 814-663-0369 1446 S. Cooper St. Ste. 101 www.vermontsolidsurface.com BARBADOS Memphis, TN 38114 In-Counter, Inc. Eurofins Lancaster 901-278-9626 VIRGINIA 27 Lodge Terrace Laboratories www.alexandermarble Metro Stone Works LLC St. Michaels BB12001 2425 New Holland Pike andgranite.com 9115 Digital Dr. Unit 12 Barbados Lancaster, PA 17601 Manassas Park, VA 20111 246-253-3440 717-656-2300 Countertops of Memphis 703-396-866 301 W. Olive Ave. www.metrostoneworks.com CANADA Harrisburg Troy Granite Memphis TN 38106 Colonial Countertops Ltd. 3617 Simpson Ferry Rd. 901-602-7115 Mid Atlantic Surfaces 609 Alpha St. Camp Hill, PA 17011 www.countertopsofmemphis.com 2559 Turkey Creek Rd. Victoria, BC V8Z 1B2 Oilville, VA 23129 Canada 717-918-3315 Creative Countertop www.troygranite.com 804-798-7462 250-383-1926 Solutions Inc. www.midatlanticsurfaces.com http://colonialcountertops.com 919 4th Ave. S. Indoor City Surface Link Corp. Coni-Marble Mfg. Inc. Granite and marble Nashville, TN 37210 615-915-0718 4200 Lafayette Center Dr. Ste. A PO Box 40 1284 Loop Rd. www.creativecountersolutions.com Chantilly, VA 20151 99 Harrison St. Lancaster, PA 17601 301-482-1717 Thorndale, ON N0M 2P0 717-368-5604 TEXAS www.surfacelinkcorp.com Canada www.indoorcity.com Advanced Fixtures Inc. 519-461-0100 2655 E. Audie Murphy Pkwy. TRINDCO Kauffman Kitchens Farmersville, TX 75442 1004 Obici Industrial Blvd. Elite Food Equipment 270 Commerce Dr. 972-784-8800 Suffolk, VA 23434 4 Fielding Ct. New Holland, PA 17557 www.advancedfixtures.com 757-539-0262 Ajax, ON L14W5 717-355-9906 www.trindco.com Canada Classic Counter Tops www.kauffmankitchen.com 2325 Executive Dr. WASHINGTON FloForm Countertops Kramer’s Fabrications Inc. Garland, TX 75041 FloForm Countertops 125 Hamelin St. 22445 76th Ave. S. Winnipeg, MB R3T 3Z1 PO Box 41 972-840-1234 Kent, WA 98032 Canada Bernville, PA 19506 Counterscapes, Inc. 253-639-4567 204-474-2334 610-488-6213 2228 Deerbrook Dr. www.floform.com www.floform.com www.kramershowerbases.com Tyler, TX 75703 903-581-5676 Hughes Home FloForm Countertops Pence Countertops Inc. 10-710 Cynthia St. www.counterscapes.com Concepts LLC 124 Ellis Woods Rd. 865 Carlsborg Rd. Ste. C-2 Saskatoon, SK S7l 6A2 Pottstown, PA 19465 Countertop Solutions LLC Sequim, WA 98382 Canada 610-326-6609 PO Box 82087 360-683-2318 306-665-7733 www.hugheshomeconcepts.com www.floform.com www.pencecountertops.com Houston, TX 77282 713-204-0080 Pittsburgh Troy Granite King County FloForm Countertops Finishes Etc. Library System 7630 Yellowhead Trail 1060 484 Lowries Run Rd. 19530 FM 362 960 Newport Way N.W. Edmonton, AB T5B 1G3 Pittsburgh, PA 15237 Waller, TX 77484 Issaqua, WA 98027 Canada 412-446-1060 936-372-1670 425-369-3300 780-474-7999 www.troygranite.com www.finishesetc.net www.kcls.org www.floform.com
International Surface Fabricators Association • Vol. 10 / Issue 4 • 41 Granit Design FRANCE RUSSIA UNITED ARAB EMIRATES 77 Industrielle CREA Diffusion AKRILIKA HOLDING Bond Interiors Stanstead, QC J0B 3E0 ZA Le Cheval Blanc Svobody St., 29 PO Box 15758 Canada Solgne F-57420 Moscow Dubai France 819-564-7111 Russia 125362 U.A.E. 38-764-6923 04 2711727, 06 5343222 www.granitdesign.com +7(495)782-84-75 www.crea-diffusion.com www.bondinteriors.com PF Custom http://akrilika.com/en ITALY UNITED KINGDOM Countertops Ltd. ARTCOR 14017 174 St. N.W. Legnopan SPA Interfab LTD (Starkryl Solid Surface) Presnenskiy Val Str., 27, Bld. 18-19 Edmonton, AB T5S 1H1 Unit 9 Willersey Business Park Via Dell’Industria 13-15 Moscow Canada Willersey, Nr. Broadway Piovene Rocchette, VI, 36013 Worcestershire WR12 7RR 780-484-0831 Russia Italy United Kingdom www.pfcustom +7-485-657-8578 39-0445-551500 441-386-858100 countertops.com www.artcor.ru www.legnopan.com www.interfab.co.uk Shape Industries MEXICO DECORA PRO Lunacharskogo St. 25, Apt. 95 Sheridan Fabrications 10 McPhillips St. INDEKO Limited St. Petersburg Winnipeg, MB R3E2J7 Boulevard de los Charros 1500 New Sheridan House, Don Pedro Ave. Canada Col. Belenes Ind. Nte. Russia 197227 Normanton, West Yorkshire 204-947-0409 Zapopan, Jalisco +7 812-922-4070 WF6 1TD www.shapeinc.com Mexico 45150 www.decora.pro United Kingdom 52-3310287863 SINGAPORE 448-456-182800 Summum www.indeko.com.mx www.sheridan-uk.com Harvest Building Granit Inc. Victor Coronado Services 460 Principale St. Boulevard Hacienda Galindo 116 Products PTE LTD Saint-Sebastien, QC G0Y 1M0 Villas del meson 61 Woodlands Industrial Park, E9 Canada Juriquilla, 76230 Singapore 757047 819-625-2333 Mexico +659-797-3011 www.summumgranit.com 52-4422342743 www.hbp.com.sg
Circle RS#22 on Reader Service Page or visit www.isfanow.org/info.
42 • Vol. 10 / Issue 4 • International Surface Fabricators Association Here.Now.News.
ISFA Annual Award Winners Announced
The International Surface Fabricators Association (ISFA) announced the winners of its annual awards at the association’s recent annual meeting and conference in Cancun, Mexico. The ISFA awards are chosen by association members, and given to those in the industry that stand out as the very best.
The Fabricator of the Year Award was given to Rodrigo Velazquez on behalf of INDEKO, a large, world-class solid surface fabricator in Jalisco, Mexico. The Fabricator of the Year is awarded to an individual of a fabricator member company that in the past year has best exemplified the ISFA ideals of quality, Upcoming ISFA innovation, character and exemplary service to ISFA and/or the decorative surfacing industry, Rodrigo Velázquez, founder of INDEKO in the Training & Events with overall excellence. INDEKO earned the Guadalajara area of Jalisco, Mexico, received For more information or to sign up to attend any of these events, call (412) 487-3207 or award for showing that ISFA ideals can be the ISFA Fabricator of the Year Award. email [email protected]. part of the industry regardless of location in the world. The company utilizes advanced The Envision Award is given to the ISFA Gen 2 (second generation technology and is implementing sustainable manufacturer member that excels in creating leadership gathering) practices. It represents the new age of solid something imaginative and special for the February 2018 (exact date TBD) surface and countertops in Mexico by setting surfacing industry. The 2017 winner is BACA Millstadt, Ill. (St. Louis area) an example as a quality fabricator and leading Systems for offering some of the most ISFA CEO Roundtable the country in work and ethics. innovative robotic stone fabrication equipment. March/April (exact date TBD) Fabricator feedback relates that the company’s The other honored winners are as follows: Nashville, Tenn. largely unique machinery is high quality, The Associate of the Year Award is given improves yield and saves time and labor — all Full Day Countertops Symposium at IWF to an associate member company that in wins for the fabrication industry. the past year has best exemplified the role August 21, 2018 Atlanta, Ga. of servicing the needs of fabricator member ISFA’s own Kevin Cole was inducted into companies, and who has best supported ISFA the ISFA Hall of Fame, joining a long list of in all activities. This year’s winner is P. Max Le esteemed industry professionals. The Hall of Pera of Spectrum Quartz/Hirsch Glass. Le Fame Award is given to the individual who has, Pera has been a strong champion for ISFA, in the course of his/her career, made significant participating in numerous events, writing contributions to the decorative surfacing articles for its magazine and truly going out of industry, and has demonstrated leadership his way to invest in the advancement of ISFA and commitment to the ideals of ISFA. Cole throughout 2017. received the award for representing the ideals of ISFA throughout his years of service to the The Innovator Award is for the member firm or industry running various trade publications individual who goes outside the box to create (Countertops & Architectural Surfaces, Surface a product or system that enhances the life Fabrication and SolidSurface Magazine), and for or elevates the role of the surface fabricator. going out of his way to put his years of industry The 2016 Winner is Russ Berry of A.S.S.T. in knowledge and contacts to use for the good of McSherrystone, Pa. Berry and A.S.S.T. earned all ISFA members. the award for always being ahead of the curve, stretching the uses, fabrication methods and successes of their products to new lengths, and always being willing to share ideas, knowledge and skills with the industry.
International Surface Fabricators Association • Vol. 10 / Issue 4 • 43 ISFANews
Amy Miller Named Executive Director of ISFA
Amy Miller was hired to serve working on implementing some take the position as ISFA Executive Director. as the Executive Director of great ideas for advancing the “My goal is to not only increase the ISFA at the end of November. association. The ISFA Board of membership of ISFA, but also to refine and She carries the honor of being Directors is confident that she will the first woman to hold this top perform well in the role.” improve the depth of member benefits the position at ISFA. association offers,” said Amy Miller. “I am As the Director of Business excited to take on this responsibility and spend Previously, Miller was Development for L.E. Smith for more time with our members discussing how the Director of Business more than seven years, Amy we can better serve them as the organization Development for the L.E. Smith was responsible for sales and moves forward.” Company, a third-generation, marketing strategy implementation, family-owned, premium quality new product development and Amy Miller has stepped in to fill the position surface fabricator and distributor brand awareness, among other held for the past year by Bryan Stannard, who with more than six decades key functions. She also served in is now pursuing other opportunities in the of service to the construction, various management and sales New ISFA Executive industry. “We offer thanks to Bryan for helping cabinetry, millwork and retail Director Amy Miller positions previously and earned to advance ISFA during his tenure, and we look industries. a degree in marketing from Miami forward to a very bright future for ISFA and its University. “Amy is a consummate professional with real members,” added Ryan Miller. world experience working for a world-class Additionally, she was elected to the ISFA Board fabrication company,” said ISFA President of Directors in late 2016, serving on the board For more information, please feel free to contact Amy Ryan Miller. “She is enthusiastic and is already from Jan. 1, 2017, until she stepped down to Miller directly at [email protected] or (567) 239-2101.
CEO/Upper Management Gatherings Hosted by Web-Don Web-Don, Inc., a distributor of solid surface, The first discussion quartz, recycled glass surfacing, marble and other was led by Jessica surfacing materials and related products hosted McNaughton of ISFA’s final CEO/Upper Management Gathering CaraGreen, a supplier for 2017 at its headquarters in Charlotte, N.C. of sustainable surfacing The gatherings are designed to bring together products, who covered and cons of working with large or smaller firms. small groups of CEOs and upper management “Reaching the Designer and Securing the Spec.” There was also a group discussion focused (12 to 15) from a variety of companies to share The conversation was centered on the idea of how to open a dialogue between fabricators, on industry trends This dialogue provided experiences, common concerns, best practices distributors, product representatives and the an opportunity for participants to share their and ideas in a close-knit, semi-structured design community. The challenges fabricators see observations on what products and materials environment. when specifications reach their desks were central are coming to the forefront as well as risks and The Web-Don event took place at the end of to the conversation, such as setting realistic opportunities in the market. October and included networking, moderated expectations, as well as how those interfacing With the success of the CEO/Upper discussions and open information sharing with designers and specifiers can work to make Management Gatherings this year, which were over the course of a few days. In addition to the process easier for fabricators. also held in San Antonio, Texas, at GECKO SSS and Woburn, Mass., at JCW Countertops, the representatives of Web-Don, other prominent Jeffrey Smith, of Gemstone, a large solid surface program will be brought back in 2018. ISFA is companies represented at the event included sink supplier, also moderated a group exchange currently planning on putting together six of Wilsonart, Carolina Custom Surfaces, Atlantic on the subject of “Accessories and the Changing these events in different parts of the country, Countertops, Majestic Kitchen & Bath Creations, Market – Is Bigger Better?” This talk focused on with the first being planned for the March/April Metro Woodcrafters of NC, Inc., BloomDay how fabricators can leverage relationships to their timeline in the Nashville, Tenn., area. Granite & Marble, Stoneworks, CaraGreen, benefit as consolidation happens in the market.
Gemstone Solid Surface, Onslow Stoneworks, Central themes included working with suppliers Contact the ISFA office for more information at (412) 487- RouterBitsNow.com and, of course, ISFA. that treat their customers as partners and the pros 3207 or email [email protected].
44 • Vol. 10 / Issue 4 • International Surface Fabricators Association ISFANews
ISFA 2018 Board of Directors to Take Office January 1
At the recent ISFA Annual Meeting and Board of Directors in November to take on the Woods of Creative Countertop Solutions in Conference, the officers for 2018’s Board of role of ISFA Executive Director, there was no Nashville, Tenn., is stepping down in 2018. Directors were announced. The new board election for new board members. Instead, Jim “We are so thankful for the great work Mike will convene Jan. 1. Kate Dillenburg of Bisley Callaghan of GranQuartz was appointed by and John put in on the board,” said Fabrication in Gresham, Wis., will take over the board to a one-year term to fill her open Dillenburg. “We will miss their insight, but are as ISFA President, and 2017 ISFA President position, per the guidelines of the ISFA Bylaws. confident that the two new board members Ryan Miller, of VT Stone Surfaces in Holstein, Additionally, with John Hansen, of Kohler, Iowa, will move to serve as Immediate Past having fulfilled his full term as well as an will bring new perspectives and enthusiasm to President. Augie Chavez of GECKO SSS additional one-year term, Paul Max Le Pera of the group.” in San Antonio, Texas, will serve as Vice Spectrum Quartz/Hirsch Glass Co. (and winner Remaining on the board as directors are President, Matt Kraft of Custom Marble in of ISFA’s 2017 Associate of the Year Award) Kelly Montana of Humboldt Countertops & has been appointed to serve for a special Millstadt, Ill., was named Secretary, and Surfacing in Eureka, Calif.; Steve Stoddard rounding out the executive committee, Mike one-year term. In 2018 an election will be held of Advanced Surfaces in Corry, Penn.; and Langenderfer of The Countertop Shop in to fill any open seats and to potentially confirm Adam Albee of Counter Culture in, Lincoln, Monclova, Ohio, will continue to serve as these two additions to full terms on the ISFA Neb. Jessica McNaughton of CaraGreen will Treasurer in 2018. Board of Directors. also continue her term as Associate Member With Amy Miller stepping down from the ISFA Having fulfilled his term on the board, Mike Representative in 2018.
ISFA Board of Directors ISFA Contacts Ryan Miller Kelley Montana Matt Kraft ISFA Operations Manager President Director Director PO Box 627 Carol Wilhite VT Stone Surfaces Humboldt Countertops & Surfacing Custom Marble Inc. Ingomar, PA 15127 (412) 487-3207 1000 Industrial Park 70 W. 4th St. 850 S. Mulberry (412) 487-3207 [email protected] Holstein, IA 51025 Eureka, CA 95501 Millstadt, IL 62260 www.isfanow.org 712) 368-4381, ext. 236 (707) 442-5918 (618) 476-7501 Account Representative [email protected] [email protected] [email protected] Executive Director Paul Wisnefski www.vtstonesurfaces.com www.humtop.com www.custommarble.net Amy Miller (262) 498-4184 Adam Albee Mike Woods John Hansen (567) 239-2101 [email protected] Associate Member Representative Immediate Past President Director [email protected] Counter Culture Kohler Creative Countertop Solutions Program Coordinator 5010 Rentworth Dr. 919 4th Ave. S. 3721 Armstrong Dr., Ste. 2B Communications Director Amy Kyriazis Lincoln, NE 68516 Nashville, TN 37210 Bloomington, IL 61704 Kevin Cole (412) 487-3207 (402) 434-6009 (615) 915-0718 (920) 207-7701 [email protected] [email protected] [email protected] Magazine/Website [email protected] www.thetopculture.com www.creativecounter www.kohler.com Publisher & Editor solutions.com (815) 721-1507 Account Representative Kate Dillenburg Jessica McNaughton [email protected] Chad Thomas Vice President Augie Chavez Associate Member Representative (412) 637-6980 Bisley Fabrication Director CaraGreen 700 Industrial St. 4630 Sinclair Rd. 109A Brewer Ln. [email protected] Gresham, WI 54128 San Antonio, TX 78222 Carrboro, NC 27607 (715) 787-4410 (210) 227-3100 (919) 929-3009 [email protected] [email protected] [email protected] www.bisfab.com www.geckosss.com www.caragreen.com Mike Langenderfer Steve Stoddard Treasurer Director The Countertop Shop Advanced Surfaces, Inc. 9300 Airport Rd. 130 Plastics Rd. Monclova, OH 43542 Corry, PA 16407 (419) 868-9101 (814) 663-0369 [email protected] sstoddard@advanced www.countertopshop.net surfacespa.com www.advancedsurfacespa.com
International Surface Fabricators Association • Vol. 10 / Issue 4 • 45 Product News
soffits, windows, doors, arches, wall cladding, radius walls, stairs and railings and for countertops and cabinet leveling. Circle RS#50 on page 49 or visit www.isfanow.org/info.
Park Industries Launches the SABERjet SawJet Park Industries’ new SABERjet is a SawJet that offer technical and aesthetic features suitable for can miter with both the blade and waterjet. It has the most demanding projects. The four new hues a compact design, monoblock structure and small reflect a growing demand across the residential, footprint making it suited for today’s fabrication commercial and hospitality space for surfacing that shops. Three tank options are available for the evokes depth, drama and contrast. The N-Boost KRION Offers New Collections equipment, including the patent-pending slab technology modifies the surface of the material TERRAZZO is a new KRION® collection that loader, ballast or standard tank. The SABERjet on a molecular level, resulting in an easy-to-clean, pays tribute to the aesthetics and technique of is designed for maximum shop efficiency and liquid-repellent surface, while also intensifying the reusing materials that were originally created material yield. colors and their shine. when excess pieces of marble were used to Circle RS#46 on page 49 or visit www.isfanow.org/info. Circle RS#48 on page 49 or visit www.isfanow.org/info. produce conglomerates. The material is SCS certified to include 40 percent recycled product. Additionally, the company introduced the LUXURY Series that comes in three new colors: CARRARA SOFT, NACRE and GREY CEMENT. Its finishes are a sophisticated simulation of natural stone, combined with the qualities of KRION solid Avonite Surfaces Releases Regent Stone Products Offers surface. Using these elements produces a carefully designed vein effect that can be seen throughout Movement Solid Surface 5-Step Diasant Dry Pads the entire piece. Collection Regent Stone Products is carrying 5-Step Diasant Circle RS#51 on page 49 or visit www.isfanow.org/info. Avonite Surfaces Acrylic Solid Surface, a brand of Dry Pads that allow for a high-quality polish on Aristech Surfaces, released its newest collection quartz without using water. Made in Italy, these of colors. The Movement Collection consists of pads work across the full range of colors, from four colors inspired by nature: Torrent, Altitude, whites to the darkest blacks and everything in Summit and Morning Mist. The four new colors between. Designed to be used with light pressure join more than 50 standard colors and patterns at 3,000 rpm or less, they are suitable for job-site Festool Introduces already offered by Avonite Surfaces. The acrylic touch-up, installations and repairs, including Cordless Sanders solid surface is suitable for architectural and scratch removal and face polishing. Festool introduced three new “hybrid” sander design applications in hospitality, retail, education, Circle RS#49 on page 49 or visit www.isfanow.org/info. models, the delta-shaped DTSC 400, the 5-in. government, healthcare and commercial work ETSC 125 and the rectangular RTSC 400. Each spaces. It is nonporous, allows for inconspicuous ETemplate Systems Adds model provides the same functionality of its corded seams, readily repairable, stain-, bacteria- and Plane Analysis to its Laser counterpart, but with hybrid power options and chemical-resistant, NSF Certified Food Zone Templating Equipment can be used cordless or corded. The new sanders Safe and thermoformable for curved and custom ELaser Pro and are balanced with a unique ergonomic battery for applications. Xpress from optimum performance and handling that provides Circle RS#47 on page 49 or visit www.isfanow.org/info. ETemplate up to 30 minutes of run time at full power. Each sander has an idle engine speed from 6,000 to Silestone by Cosentino Systems now have a plane 10,000 rpm and includes the company’s integrated ® Introduces Four New Colors analysis function Jetstream dust extraction technology. In addition with N-Boost Technology which allows for instant identification of high and the new sanders include a highly effective pad brake with integrated carbide inserts for optimal Silestone by Cosentino now has four new deep, low points in a plane. The architectural pad control and a protector guard that protects the dark hues available: Iconic Black, Stellar Night, millwork application can be integrated with Cabinet pad and abutting surfaces from damage. Marengo and Tebas Black. Created with the Vision, 20/20, KCD, Pro Kitchen and Microvellum. It Circle RS#52 on page 49 or visit www.isfanow.org/info. company’s N-Boost technology, the four shades is suitable for use on a variety of projects including
46 • Vol. 10 / Issue 4 • International Surface Fabricators Association exclusive U.S. distributor on Neolith’s of market-leading 6mm slabs, STRIEBIG AG vertical transforming panel saws. Already the sintered popular in Europe, the stone façades Wilsonart Creates Laminate panel saw has fully into self- Designs Inspired by automated horizontal cleaning air purifiers. The surface treated with and vertical workpiece Pureti reverses pollution, improves air quality Endangered Wood Species positioning systems and enables the Neolith slabs to stay cleaner Wilsonart created a collection of 16 laminate that allow for one-person operation and reduced for longer, reports the company. This new designs to capture the beauty of some of the operator effort. The automatic clamping fixtures technology has the ability to reduce air pollution world’s most exotic wood species. The Nature of the PAV panel lowering device ensure that by destroying nitrogen oxides and volatile Undisturbed collection allows architects and panels are held firmly and positioned vertically organic compounds (VOCs) that contact the designers the opportunity to specify designs that on the support frame for precise horizontal cuts. treated surface, using the energy from natural incorporate the look of threatened wood species The fully automatic PPS unit (programmable panel sunlight. Every square meter of Neolith surface without further endangering the forests. Vulnerable feeder) allows panels to be positioned along the treated with Pureti reportedly has the capacity to Wood Species included in the collection are: Umber bottom support rollers for vertical cuts, precise to remove the emissions of a car driving 16,000km Makore; Indonesian Rosewood; Java Mahogany; within 0.004 in. The saw features a significantly per year from circulation. Pureti is certified by the Autumn Mahogany; Heartwood; Midnight Ebony; enhanced Touch & Saw 2.0 system with a 12-in. National Sanitation Foundation and contributes Quartered Koa; Natural Zebrawood; Sienna touch screen that gives the operator an interactive to LEED points. Eucalyptus; Fawn Eucalyptus; and Raw Eucalyptus. platform for communicating and working with the Circle RS#55 on page 49 or visit www.isfanow.org/info. Regionally inspired patterns included in the equipment’s functions. collection are: Shadow Ikat; Fog Ikat; Baltic Blue Federal Brace Circle RS#54 on page 49 or visit www.isfanow.org/info. Ikat; Tarnished Kilim; and Indigo Kilim. Launches Counter Circle RS#53 on page 49 or visit www.isfanow.org/info. TheSize Introduces Neolith Mount Cell Phone SKYLINE + PURETi Chargers Colonial Saw Delivers New Neolith by TheSize has formed a new partnership Federal Brace now offers Dimension in Vertical Cutting with Pureti, a manufacturer of water-based a wireless cell phone charger outfitted with the The United States will soon get a glimpse of the photocatalytic preventive maintenance solutions, latest technology that works with all QI enabled future as Colonial Saw brings the Striebig to offer a sustainable architectural surface phones and tablets. Many phone models can 4D to Atlanta next summer at the International treatment for exterior façades. Pureti’s eco- also be easily and economically modified using a Woodworking Fair (IWF). Colonial Saw is the friendly surface treatment is available for use QI enabled case. The Counter Mount Cell Phone
Circle RS#23 on Reader Service Page or visit www.isfanow.org/info.
International Surface Fabricators Association • Vol. 10 / Issue 4 • 47 Product News
Charger has a customized steel mount that will MaqStone Lapitec enable a safe and secure attachment. The cell Introduces Offers Two phone charger will also be available separately for those who would choose to do their own Mar del New Colors installation on a desk or nightstand. Phone Plata Nero Assoluto and charging takes place wirelessly, but the chargers Mar del Plata is an Bianco Assoluto themselves must be wired. Federal Brace has extremely exotic are two new ® built this technology into a mounting unit. As an stone composed of dolomite and quartz that Lapitec shades (supplied in thicknesses of accessory to the Foremont Counter Mounted is extracted from a quarry in the state of Bahia 12, 20 and 30mm), available in seven different Supports, it attaches in the same fastening in Brazil. It has a dark background, variation finishes, ranging from luminescent Lux to the hole as the mount for the elevated bracket. An on gray movements and has white crystals. more structured and tactile surfaces of the Fossil additional hole will be required for the charging During its production process, an epoxy resin or Arena options. With the launch of Bianco wire to fit through. It can also be used without is applied to the surface to assure a healthy Assoluto and Nero Assoluto, the company now the counter mount bracket by attaching it to slab without any pits or fissure issues, while offers 15 monochrome shades, as well as six an alternate location with a small hole through not affecting the durability, characteristics or Arabescato finishes. The “full bodied” sintered which the wire will feed. It is available for beauty of the material. All Mar del Plata slabs stone slabs are available in large formats, and purchase with the housing unit or without. The are book-matched, allowing a consistent flow are nonporous making them resistant to staining, charger meets QI wireless charging standards pattern. The durability of the material makes it mold and bacteria. It is also resistant to acids, and uses low standby power. suitable for outdoor living areas, and a leather alkalis, deep abrasions, fire, frost and graffiti, and finish is frequently recommended by designers, is unaffected by UV rays. It is completely inert, Circle RS#56 on page 49 or visit www.isfanow.org/info. especially for outdoor countertops. containing no resins or petroleum derivatives. Circle RS#57 on page 49 or visit www.isfanow.org/info. Circle RS#58 on page 49 or visit www.isfanow.org/info.
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Circle RS#24 on Readers Service Page or visit www.isfanow.org/info. Circle RS#25 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013 48 • Vol. 10 / Issue 4 • International Surface Fabricators Association Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form Main: (412) 487-3207 • www.ISFANow.org • PO Box 627, Ingomar, PA 15127 Volume 10 / Issue 4
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What category best describes your business classification? What surfacing materials do you work with? q Fabricator q Manufacturer ______q Raw Materials Supplier q Woodworker/Cabinetmaker ______q Builder/Remodeler q Architect ______q Distributor/Manufacturer of Sheet/Slab ______q Other (please specify) ______Free Product Information Which one category best describes your job title/function? Please circle below all of the referral numbers found in the q Owner/Partner/Corporate Management and Related Personnel magazine, or the category numbers found on this page that you would like more information on. Your request will be immediately q Production/Plant Management and Related Personnel forwarded to the proper manufacturer. q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnel 01 02 03 04 05 06 07 08 q Marketing & Sales Management and Related Personnel 09 10 11 12 13 14 15 16 q Other (please specify) 17 18 19 20 21 22 23 24 Information By Category If you want more information from several advertisers in a 25 26 27 28 29 30 31 32 category, circle the category number that matches up with the category below. 33 34 35 36 37 38 39 40 C01 Abrasives C12 Sealers/Polishes 41 42 43 44 45 46 47 48 C02 Adhesives C13 Seaming Equipment C03 Air Quality Equipment C14 Sinks 49 50 51 52 53 54 55 56 C04 CNC Machinery C15 Software C05 Concrete Materials & Supplies C16 Solid Surface 57 58 59 60 61 62 63 64 C06 Hand/Power Tools C17 Stone C07 Laminate C18 Templating Equipment 65 66 67 68 69 70 71 72 C08 Material Handling Equipment C19 Tooling C09 Prefabricated Accessories C20 Training 73 74 75 76 77 78 79 80 C10 Quartz Surfacing C21 Waterjet Equipment C11 Saws C22 Other Materials 81 82 83 84 85 86 87 88
International Surface Fabricators Association • Vol. 10 / Issue 4 • 49 Classifieds Plan Now to Ad Index Attend These Name RS # Page # BACA 3 5 Upcoming Beckart 18 34 Betterley Industries, Inc. 22 42 Events Better Vacuum Cups, Inc. 17 34 Chemcore Industries 14 27 Coverings 2018 Chemcore Industries 20 38 May 8 – 11, 2018 Cosentino 27 51 Atlanta, Ga. CountertopResource.com 25 48 (571) 313-5801 ETemplate 10 19 www.coverings.com Global Vacuum Presses 21 38 GlueWarehouse.com 1 2 Hanwha 4 7 ISFA Countertops Houzer 12 23 Symposium at IWF Integra Adhesives 28 52 YOUR AD Aug. 21, 2018 ISFA Join Today 9 10 [could be here] Atlanta, Ga. ISFA On-site Training 9 17 (404) 693-8333 IWF Atlanta 8 15 www.iwfatlanta.com/ Karran 13 25 Education/default/ KRION 19 35 Laminam 23 47 Laser Products 11 22 International Woodworking Fair MSI 2 3 (IWF) Park industries 5 9 Aug 22 – 25, 2018 Performance Abrasives 24 48 Atlanta, Ga. Regent Stone 6 11 (404) 693-8333 RouterCAD 15 27 Fabricators! www.iwfatlanta.com The International Surface Event 29 31 ISFA Fabricators, do you have used Water Treatment Solutions 16 33 equipment you would like to sell? Wilsonart 7 13 Looking to fill a key position? Why not submit a FREE classified ad? That’s right, relevant classifieds in this Pass it publication are free to ISFA fabricator members! Just send us the text you’d along! like to run and we’ll do the rest. Share this copy with a colleague or friend. Email us today at [email protected]. For those of you who are not fabricator Better yet, have them subscribe at members, email [email protected] or isfanow.org/magazine. call (815) 721-1507 to get a quote.
INTERNATIONAL SURFACE FABRICATORS ASSOCIATION
50 • Vol. 10 / Issue 4 • International Surface Fabricators Association Circle RS#27 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 1998 Circle RS#28 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2003