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Shared Roots the GROWING INTEREST in DEEP NETWORK SHARING the future of wireless ISSUE 166 AUGUST 2010 featuring Healthy business: Enthusiasm for m-health services is on the up. Message management: How operators can keep their place in mobile messaging. Shared roots THE GROWING INTEREST IN DEEP NETWORK SHARING OFC_MCI166.indd 1 04/08/2010 16:20 Untitled-5 1 17/5/10 14:20:22 Front Editorial 02 Contents august10 News 04 A new wholesale mobile provider has launched in the Us. Lightsquared will combine Lte and satellite networks and is led by former orange group Ceo sanjiv Ahuja. the new player’s first order of business was to award a supply contract to nsn. Across the Atlantic the UK government has finally set out plans for the auction of 4G spectrum. Vodafone is taking its location software open source while the perceived secrecy of research in Motion’s network has led to its services being suspended in two Gulf states. there are happier 22 | network sharIng 28 | MessagIng times for sony ericsson as it continues its turnaround A number of factors have combined to the range of messaging options available with another profitable quarter.t wo carrier application bring network sharing to the centre of to the end user is growing fast, especially platform projects have pooled their resources, while operators’ strategic discussions. sharing as messaging functionality has become spain’s telefónica has succeeded in wresting control of projects are pushing deeper into the integrated into applications like social Brazilian operation Vivo from Portugal telecom. And the network, and the largest transformation networks. But rather than try to compete Israeli mobile market is to open up to MVnos, with the of two networks to a shared environment with the latest online service providers, national postal service making the first move. is nearing completion. perhaps operators should return to their roots and rediscover the potential of Analysis 12 age-old technologies like sMs. Us vendor Motorola has reached an agreement with nokia siemens networks that will see nsn take its network assets at a price of $1.2bn. the Finnish German JV looks to be more interested in the relationships that come with the business rather | Global Events 2010 than the technology. the WiMAX community has suffered another series of blows to its prospects, Broadband World Forum 2010 with the Indian BWA auction winners voicing 26-28 October, CNIT, Paris, France support for Lte and key vendors spread their bets. www.bbwf10.com/ the latest data from Kantar Worldpanel shows that Vodafone leads the way in the spanish mobile data The Broadband World Forum is the provider players, as well a wide battle. world’s largest broadband event, range of global perspectives from a unique and highly respected the most interesting international sPeCIAL FoCUs meeting place of over 6000 of the markets. With other 120 service world’s technology decision makers. provider presenters amongst over Mobile health initiatives 20 Now in its tenth anniversary year, 200 industry expert speakers, the In a world where health services often don’t exist the three four track programme is World Forum is truly the foremost in emerging markets and are overstretched in packed with operator case studies networking and learning opportunity developed ones, mobile health represents a balm, from the industry’s major service available in the Broadband industry. rather than a panacea, for lack of medical resource. osiM world africaCom FEATURES 19 – 20th October 10 – 11th November London, UK Cape Town, South Africa network sharing 22 www.osimworld.com/ http://africa.comworldseries.com/ Messaging 28 Lte north america gsM>3g Middle east telco world 10 – 11th November summit the InFor M er Texas, USA 30th Nov – 1st December www.lteconference.com/northamerica Dubai, UAE the merging of two operator initiatives to develop 32 http://me.comworldseries.com/ application platforms should be sounding alarm bells. But does anyone really want to hear those bells ringing? telecoms.com just got smarter.... subscribe to MCI today! opinion, breaking news, debate, tel: 0870 787 6823 careers, events & research. Fax: +44 20 8606 7301 Visit www.telecoms.com email: [email protected] www.telecoms.com/magazine-subscription/ Mobile Communications International | First for news, best for business 01 01_MCI166.indd 1 04/08/2010 15:40 EDITORIALAUGUST10 [email protected] Net benefi ts s the LTE caravan gathers bulk and Perhaps LTE is all about shifts, though. HEAD OFFICE Mortimer House, 37-41 Mortimer Street, momentum, the seemingly eternal LightSquared claims to be the fi rst whole- London, W1T 3JH cycle of the mobile operator comes sale 4G network operator—it will have no Tel: +44 (20) 701 75000 A Fax: +44 (20) 701 75647 round once more to network-based competi- consumer-facing offering of its own, focusing EDITORIAL tion. A new network technology represents instead on enabling any interested party to Please send all press releases to [email protected] a step up in performance; something which offer high speed mobile broadband serv- Editorial Director an operator which gets to market early will ices through its network. Could this be the Mike Hibberd Email: [email protected] try and use to its competitive advantage. beginning of the shift of the operator to the Tel: +44 (20) 701 75201 Once again, coverage and capacity become dreaded status of ‘pipe’? And if so might this Deputy Editor the carrier’s mantras. provide a better competitive advantage than James Middleton Email: [email protected] With LTE there seems to be a real differ- simply having the newest, fastest network Tel: +44 (20) 701 75257 ence of opinion, though. Some operators—LTE technology? Correspondents: pioneer TeliaSonera being the best example— It’s certainly not the sort of model that The Informer are explicit in their assertion that LTE gives would have been promoted by LightSquared’s ADVERTISING Sales Manager them the chance to outpace their competition chairman and CEO, Sanjiv Ahuja, when he Michael Butcher and prove superiority to customers. It used to was head of Orange. Back then Ahuja was Email: [email protected] Tel: +44 (20) 701 75601 be the case that carriers making these kind dismissive of the notion that carriers’ service of statements were effectively repeating the arm should be separated from their network DESIGN & PRODUCTION MANAGER assurances given them by their network sup- arm. The network represented a key competi- Joanne Lowe Email: [email protected] pliers during the sales and marketing cycle. tive advantage for Orange, he told MCI when Tel: +44 (20) 701 75604 But not all vendors seem to buy into this he was at the French fi rm. MARKETING / LIST RENTAL view of LTE. One Nokia Siemens Networks LightSquared will be an important com- Head of Marketing executive I spoke to recently said that his pany to watch. The industry has long been Sophie Burdajewicz Email: [email protected] personal view is that LTE will not be a mean- tiptoeing around the issue of network as pure Tel: +44 (20) 701 75461 ingful competitive differentiator. The true wholesale play and there will be a number PUBLISHER benefi t of LTE, he said, is that it dramatically of people within the carrier community who Tim Banham Email: [email protected] reduces the cost per delivered megabyte. “I will probably want to see the model fall short. Tel: +44 (20) 701 75218 don’t think having the fastest network is Equally, though, there will be companies out SUBSCRIPTIONS/ CUSTOMER SERVICES going to attract a lot of customers; people there, you can be sure, that are just waiting CDS Global Tower House, Lathkill Street, don’t buy on speed,” he said. for someone else to make the fi rst move. If Sovereign Park, Market Harborough, It’s an interesting shift, especially from a LightSquared is successful, expect the imita- Leicestershire, LE16 9EF vendor that has recently picked up a $7bn tors to pour forth. Tel: 0870 787 6823 Email: [email protected] deal from US newcomer LightSquared to Register online at deploy, operate and maintain the fi rm’s LTE www.telecoms.com/magazine-subscription/ network, which will be integrated with its WEBSITE satellite network. www.telecoms.com Mobile Communications International is published by Mike Hibberd Editor © 2010. All rights reserved. (ISSN 1352-9226) Informa UK Ltd registered offi ce: Mortimer House, 37-41 Mortimer Street, FREE SUBSCRIPTIONS All free and paid subscription enquiries should be sent to: No part of this publication may be reproduced, stored in London, W1T 3JH, England. Mobile Communications International is a controlled any retrieval system or transmitted in any form electronic, CDS Global circulation Bi-monthly magazine available free to selected mechanical, photocopying or otherwise without the prior Tower House, Lathkill Street, personnel at the publisher’s discretion. If you wish to apply permission of the publisher. Sovereign Park, for regular free copies then please register online at: Market Harborough, Mobile Communications International is audited by BPA www.telecoms.com/magazine-subscription Leicestershire, LE16 9EF Worldwide and distributed to 13,507* qualified global mobile professionals per issue. PAID SUBSCIPTIONS Tel: 0870 787 6823 Readers who fall outside the strict terms of control may Email: [email protected] *Figure taken from December 2009 BPA statement purchase an annual subscription. UK 1 Year - £60 Europe While every care has been taken to ensure that the data in (excluding the UK) 1 Year - £80 this publication are accurate, the publisher cannot accept Rest of world 1 year - £100 and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence,accident or any other cause. All rights reserved. 02 Mobile Communications International | First for news, best for business 02_MCI166.indd 2 04/08/2010 15:42 Changing Lives Comviva is committed to changing lives with mobile technology.
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