Cervalis Growing Steadily in the New York Metro Region
Cervalis growing steadily in the New York metro region Analyst: Michael Levy 3 Jun, 2014 With a relatively under-the-radar approach, relying on a respected reputation among a handful of core verticals, Cervalis continues to achieve solid growth. Relying on its rapport with the financial service, healthcare and legal sectors, Cervalis achieved Y/Y growth in the low teens for top- and bottom-line revenue without much marketing effort. The company, however, has reached a point where it wants to secure business beyond those tried-and-true segments. In addition to its new datacenter in Norwalk, Connecticut, Cervalis is preparing a renewed marketing effort to be a louder player in the industry, with the goal of diversifying its new business. The 451 Take Cervalis continues to perform well, and is sharpening its focus on expanding in targeted verticals to diversify its customer base. We respect Cervalis' meticulous approach to redundancy, compliance and disaster recovery, and believe it will do well marketing beyond the New York City area, where it should see uptake from new, less traditional customer verticals, particularly media, content and IT service providers. Work area recovery is a key component to Cervalis' overall value proposition, and we support the company's significant investment in that offering. Facilities update Cervalis enjoys a robust utilization rate at three of its facilities, and has a sizeable capacity to build out at each one as needed. The company's first location, Wappingers Falls, New York, has a second 100,000-square-foot structure that may be converted into datacenter capacity. If Cervalis were to Copyright 2014 - The 451 Group 1 pursue the opportunity, it would build out datacenter space in 10,000-15,000-square-foot increments.
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