JUNE 2009

Progress Report Tracks SFI Achievements

IN THIS ISSUE THE SUSTAINABLE FORESTRY INITIATIVE® concept of sustainable forestry, and want to see (SFI®) program marked another year of astounding more independently certified forestlands,” says growth in 2008 — including a four-fold increase in Michael Goergen, Executive Vice President of the Habitat for Humanity Build Day ...... 2 chain-of-custody certificates, a steady rise in forest Society of American Foresters and Chair of the SFI and fiber sourcing certifications, and growing recog- Aboriginal Printer Certified to SFI ...... 2 nition of the strength of SFI certification. Its 2008 progress report, Sustainable Forestry Get Ready for the Initiative: Growing Stronger Together, looked back at a 2009 Annual Conference ...... 2 year when the SFI program launched its open public New SFI Certifications and review leading to the SFI 2010-2014 Standard; intro- Current Statistics ...... 3/4 duced simpler, clearer on-product labels; and was What SFI-Certified recognized as a credible standard by organizations Companies are Saying ...... 3 such as the UK’s Central Point of Expertise on Dick Brinker Joins SFI Board .....3 Timber, the Competition Bureau of Canada and the Timber Products Inspection American Consumer Association. Accredited for SFI “Behind the numbers is a lot of hard work and Certification ...... 4 dedication by the many people who work with us — Revised SFI 2010-2014 members of conservation groups, researchers, forest Standard With SFI Board ...... 4 professionals, public employees and representatives SFI in the News ...... 4 of companies who remain committed to sustainable forest management despite incredibly tough times Chinese Packaging Company Certified to SFI ...... 5 in the forest industry and in the economy,” says SFI President and CEO Kathy Abusow. SFI Invites Nominations for Conservation Awards ...... 5 Abusow said that at time when there is increased sensitivity to environmental claims, the SFI pro- SFI Implementation Committee Corner ...... 6 gram earns and maintains trust through its actions and by making sure its labels and claims conform Helping Kids Explore Trees Inside and Out in Atlanta ...... 6 with the U.S. Federal Trade Commission, the Competition Bureau of Canada and ISO 14020’s nine External Review Panel which, among other things, Tell SFI About Your principles for Environmental Labeling designed to ensures the progress report is an accurate reflection Conservation Projects ...... 6 promote accurate, verifiable and relevant environ- of the program’s progress. SFI Trade Show Update ...... 7 mental declarations and claims. The 2008 progress report is posted under Check Out the Latest “The continued growth of the SFI program is resources at www.sfiprogram.org, and a printed copy Webinars ...... 7 encouraging news to those of us who support the can be ordered by emailing [email protected]. Widgets Available in French ...... 7 SFI Sponsors WSJ’s Environmental Journal ...... 7 ABORIGINAL PRINTER CERTIFIED TO SFI SFI Staff ...... 8 Canada’s largest Aboriginal printer is one of Save the Date ...... 8 the newest SFI chain-of-custody certificate holders. Read more about Aboriginal About SFI Inc...... 8 Printing Corporation on page 2.

www.sfiprogram.org PAGE ONE www.goodforforests.com Aboriginal Printer Certified to SFI COME EARLY TO JOIN THE HABITAT FOR ABORIGINAL PRINTING CORPORATION, with cultural importance. HUMANITY BUILD DAY Canada’s largest Aboriginal printer, has Bolduc said his goal in creating Aboriginal achieved SFI chain-of-custody certification. Printing Corporation was to build opportunities “I have been respectful of the environment for Aboriginal people while delivering high- When you’re making travel arrangements to throughout my life, and I want Aboriginal quality printing services for customers. “We Nashville for the SFI Annual Conference in Printing Corporation to reflect this,” says consider the environment in everything we do September, you might want to plan to come company President Steven Bolduc. “We chose — including recycling packaging cartons, toners, a day early. SFI certification because our customers were wood from paper skids and chemicals,” he said. The Tennessee SFI Implementation asking for SFI-certified products, and it’s a good “Offering our customers SFI-certified paper is Committee will hold a Build Day on Monday, fit. The SFI program stands for responsible forest one more way to show we care about the land, Sept. 21, for a home being built in partner- management, and ensures companies confer and care about our forests.” ship with Nashville Area Habitat for Humanity. with Aboriginal people, understand and respect Visit www.aboriginalprinting.com to learn their traditional knowledge, and protect sites If you want to participate, sign up on-line more about Aboriginal Printing Corporation. when you register for the annual conference. In addition to the Tennessee SFI Implementation Committee, other partners GET READY FOR THE 2009 ANNUAL CONFERENCE involved in the Habitat for Humanity project include the Tennessee Tree Farm Committee, THE 2009 SFI ANNUAL CONFERENCE is rapidly • the latest SFI marketing tools; Huber Engineered Woods, the Tennessee approaching, with an exciting and informative group of • conservation partnerships and opportunities; Forestry Association, the Kentucky-Tennessee speakers on a variety of topics. Visit the conference • a green building update with information about Society of American Foresters, the Tennessee website at www.sfiprogram.org/conference-2009.php the American Recovery and Reinvestment Act of Wildlife Federation, the Tennessee Nature for information or to register for the conference, to be 2009 as it relates to green building and U.S. Conservancy, the Home Builders Association of held in Nashville, TN, Sept. 22 to 24. Green Building Council benchmarks for forest Middle Tennessee, the Tennessee Environmental certification program acceptance as well as the Council and the Boy Scouts of America. For more Recent additions to the agenda include: NGBS; and information, contact Amy Doty. MICHELLE DESIDERIO, Director of Green • developments in global procurement policies and Building Programs, National Association of avoidance of controversial sources — including Home Builders Research Center, who will discuss the Lacey Act and emerging relevance of forest the ANSI-approved ICC-700-2008 National Green certification to support procurement policies. Building Standard (NGBS). She will provide an over- view of the standard, and review how a residential Michael Jenkins, President, Forest Trends, will project can achieve national green certification. moderate a panel of top experts who will discuss CRAIG HANSON, Director, People and the latest developments in carbon and other ecosys- Ecosystems, World Resources Institute (WRI), tem services markets, and how your organization who will discuss WRI's work with the Environmental can get involved. So far, confirmed panel members Investigation Agency to implement new provisions include Sally Collins, Director, Ecosystems Services of the Lacey Act in the United States to help stem and Markets, U.S. Department of Agriculture illegal logging worldwide. (USDA), who will discuss a new USDA initiative on SEAN ROSS, Director of Forestry Operations, ecosystem services, and George Kelly, Director The Lyme Timber Company and SCOT WILLIAMSON, and Founder, Environmental Banc & Exchange, Vice President, Wildlife Management Institute who will discuss the actual trading of ecosystem (WMI), who will present their joint project on service credits. implementing State Wildlife Action Plan (SWAP) For more information about the conference guidelines on Lyme Timber's SFI-certified forests and registration, contact Amy Doty. in New York. It’s still not too late to become a sponsor for This is in addition to guest speaker BRIAN the 2009 conference. LP Building Products DUMAINE, Global Editor of FORTUNE magazine, recently signed on as a platinum sponsor and who will share his thoughts on current environ- three other new sponsors — KPMG, Perdue mental trends. Creative, American Tree Farm System — have MINNESOTA BUILD DAY Other highlights of the conference include the joined Forestry Innovation Investment, QMI-SAI SFI volunteers pitched in during a build day last year release of the SFI 2010-2014 Standard, as well as Global, Georgia-Pacific, Timber Product Inspection, for a Habitat for Humanity house in Hibbing, MN. SFI sessions on topics such as: NewPage and Bureau Veritas Certification. Implementation Committees in Minnesota and Maine helped local Habitat chapters build homes with • the future of the certified paper market; For information about sponsorship, visit the products from well-managed forests. • local partnerships and collaborations within conference page at www.sfiprogram.org or PHOTO BY: DAVE CHURA Tennessee; contact Allison Welde.

PAGE TWO NEW SFI CERTIFICATIONS (EFFECTIVE MAY 31, 2009) WHAT SFI-CERTIFIED COMPANIES ARE SAYING

Boise Cascade LLC ways. SFI certification plays a critical role in our More than 800 organizations are meeting the SFI program’s rigorous forest certification standard, Denny Huston, General Sales Manager of Boise environmental policy, and empowers our customers tracking the source of their fiber through its chain-of- Engineered Wood Products: “At Boise Cascade, to make educated environmental choices when they custody certification and/or applying its comprehen- we’ve developed a comprehensive chain-of-cus- buy wood products for structural framing. We are sive fiber sourcing requirements. You can find lists of all SFI program participants and certifications at tody system which allows us to track our inventory proud to be able to tell our current and potential www.sfiprogram.org under resources. from responsible fiber sources. With chain-of- customers that all of our products come from custody certification, Boise Cascade is strengthening responsible sources.” NEW SFI CHAIN-OF- our environmental commitment and helping our CUSTODY CERTIFICATIONS: customers source engineered wood products from KapStone Charleston Kraft LLC well-managed forests.” Bruce Hoffman, Vice President and General A&H Lithoprint Inc Manager: “SFI fiber sourcing and chain-of-custody AbitibiBowater Inc. Buckeye Technologies Inc. certifications are a key component of our sustain- Aboriginal Printing John Crowe, Chairman and CEO: “Buckeye’s ability program and ensure our customers that the American Pad and Paper fiber in their products is sourced by following Anchor Paper Company employees understand that sustainability is at the Associated Hardwoods core of everything we do. The SFI partnership will responsible forestry practices.” B&B Forest Products Ltd. help ensure that transparency and accountability Bemis Company Inc. are key elements of our sustainability efforts.” Nekoosa Coated Products Blue Ocean Press Paul Charapata, President: “I am excited to share Bowater Mersey Paper Company Limited Hart Graphics this extension of our strong commitment to the C.F. Duffey Paper Company Cadmus Communications A Cenveo Company John Hart, President: “At Hart Graphics we have a sustainable management of forests, which is Central Group, The strong commitment to the environment, and so do critically important to our community, our industry, Consolidated Graphics our customers. SFI chain-of-custody certification and our planet.” Corpap Inc plays a critical role in our environmental policy, Courier Corporation and empowers our customers to make an Vertis Communications Day-Timers Inc. Doug Mann, Senior Vice President and General Eastwood Litho Inc. educated environmental choice about the products Focalprint Marketing Inc. they buy.” Manager of Advertising Inserts: “Vertis’ certification Freedom Graphics Systems reinforces our commitment to sound environmental Georgia Pacific Cellulose GMBH iLevel by Weyerhaeuser practices. The independent, third-party evaluations Ingersoll Paper Box Co. Ltd. Susan Swirsley, Director of Marketing Services: that led to this certification affirm that our supply Jostens “iLevel and Weyerhaeuser have long been committed chain and production practices support our cus- Kapstone Charleston Kraft LLC Kempenfelt Graphics Group Inc. to green building, and operating our facilities and tomers’ needs and deliver consistency across our Lewis Mouldings & Wood Specialties Ltd. managing our forests in environmentally responsible manufacturing platform.” Liberty Paper Lindsay Paper Box Co. Ltd., The Louisiana Pacific Corporation M.P.I. Paper Mills of Portneuf Max Pak, Division of Schwarz Partners Packaging Dick Brinker Joins SFI Board Mormark Print Productions Inc. Northern Pulp Nova Scotia Corporation DICK BRINKER, DEAN OF THE SCHOOL Performance Office Papers OF FORESTRY AND WILDLIFE SCIENCES PM Company LLC at Auburn University and a former member Progressive Graphics Inc. of the SFI External Review Panel, has been Publication Printers Corp. elected to the social chamber of the SFI Inc. Swift Print Communications Board of Directors. “I have had a front-row Tabs Direct view of the impressive growth and maturity THP Graphics Group Torstar Printing Group-Tempo Division of the SFI program — both from my posi- Valley Lumber Company tion with the SFI External Review Panel and Warren's Waterless Printing Inc. as Dean of Auburn’s School of Forestry and Weldon, Williams & Lick Inc. Wildlife Sciences,” says Dr. Brinker. “SFI Westervelt Lumber training and outreach activities are doing a lot to help forest professionals improve practices on the ground, and I am glad I can continue to contribute to this good work.”

PAGE THREE NEW SFI FIBER SOURCING Timber Products Inspection Accredited (SFI ANNEX 1) & PROCUREMENT CERTIFICATIONS for SFI Certification (SFI 2005-2009 STANDARD OBJECTIVES 8-13)

Collum’s Lumber Products LLC TIMBER PRODUCTS INSPECTION one of “As a third-party Moncure Plywood LLC the largest independent, third-party wood accreditor, ANSI is Simpson Tacoma Kraft Company LLC Southern Champion Tray LP products inspection and testing agencies pleased to participate Wertheimer Box Corporation in the United States, started exploring in the accreditation of accreditation for SFI chain-of-custody certification bodies that NEW SFI PROGRAM PARTICIPANTS certification when its customers said they are found to be competent and capable of Ainsworth Engineered Canada LP were being asked to provide SFI-certified assessing to SFI and PEFC standards,” said Beasley Forest Products products. ANSI Vice President of Accreditation Cogent Fibre LLC In May, Timber Products Inspection Services Lane Hallenbeck. (www.tpinspection.com), was accredited CURRENT PROGRAM Depending on the scope of the STATISTICS (AS OF MAY 31, 2009) by the American National Standards certification audit, certification bodies are Institute (ANSI) to conduct audits to both approved to perform certification audits to SFI PROGRAM PARTICIPANTS the SFI chain-of-custody standard and the SFI standards after completing a rigorous 245 (from 242 in April) PEFC chain-of-custody standard. accreditation program through one of the “SFI chain-of-custody certification is a following independent, international AREA THIRD-PARTY CERTIFIED good fit for us, and a good fit for our to the SFI 2005-2009 Standard accreditation bodies: ANSI, ANSI-ASQ customers,” says Jeremy Williams, Green National Accreditation Board (ANAB) or 162.6 million acres/65.7 million hectares (from 163.4 million acres/66.1 million hectares in April) Inspection Program Manager with Timber Standards Council of Canada (SCC). A list Products Inspection. “Educated consumers of certification bodies accredited to CHAIN-OF-CUSTODY CERTIFICATES are no longer satisfied with a stamp or conduct audits to the SFI standards is 640 (from 617 in April) eco-label saying a product is green. They posted at www.sfiprogram.org/files/pdf/ want proof that there is a credible system Certification%20bodies.pdf CHAIN-OF-CUSTODY CERTIFIED LOCATIONS and standard in place to back the claim.” (A company with multiple facilities, such as a paper merchant or printer, has the option of including more than one facility under its certificate.) 1,504 (from 1,390 in April 2009) Revised SFI 2010-2014 Standard FIBER SOURCING CERTIFICATES With SFI Board 52 (unchanged from April)

PEFC ANNEX 4 (U.S.) CHAIN-OF- AFTER A YEAR OF OPEN REVIEW, includ- tion of public input, scientific and eco- CUSTODY CERTIFICATIONS ing seven regional workshops and two nomic factors, and conflicting demands” 218 PEFC chain-of-custody certificates public comment periods, the latest that will result in important changes and (from 214 in April 2009) draft of the revised SFI 2010-2014 improvements in the standard. 718 PEFC-certified locations (from 698 in April 2009) Standard is in the hands of the SFI Inc. After the board — with its balanced Board of Directors. representation of environmental, social Through the standard revision and economic interests — reviews the process, the SFI program invited 2,000 draft standard in July, the document will SFI IN THE NEWS individuals and organizations to partici- be posted on the SFI website. The revised pate, and it received more than 300 standard will be unveiled at the SFI New Compostable Cup Uses SFI-Certified Fiber comments. Each opportunity for com- conference in September, and an infor- International Paper has created a compostable paper ments was promoted widely through mation webinar will be held Oct. 22. cup for cold drinks that is made with SFI-certified fiber news releases, the SFI website and The SFI 2010-2014 Standard takes and designed with the environment in mind. One billion this newsletter. effect on Jan. 1, 2010, and SFI-certified ecotainers® for hot beverages have been made since In its message in the 2008 SFI progress companies have one year to implement the product was launched in 2006. report, the SFI External Review Panel all the new requirements. Program partic- “The ecotainer cold cup is the next step in the evo- pointed out that the lengthy review ipants must demonstrate conformance to lution of the ecotainer product line,” said Austin Lance, process “has been a model of open, the new requirements at their first Vice President of International Paper’s Foodservice transparent and responsible considera- surveillance audit after Dec. 31, 2010. Business. “Hitting the commercial milestone of one billion ecotainer cups is a clear indication that the

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PAGE FOUR product line is a right fit for our environmentally Chinese Packaging Company Certified conscious customers, and we are thrilled that we can now offer a compostable option for cold beverages.” to SFI Ecotainer products meet the ASTM D6400 The SFI program has publications and a standard for compostability and are certified by the THE WORLD’S THIRD-LARGEST supplier website available in Chinese. The website can Biodegradability Products Institute (BPI). As well as of aseptic liquid packaging used for dairy and be accessed directly at www.sfiprogram.org/ using SFI-certified fiber, they are coated with a plant- other beverages has become one of the first chinese/index.php or by clicking on the based moisture barrier instead of a petroleum-based companies in China to achieve SFI fiber Chinese characters at the top right corner liner so they can be commercially composted with sourcing certification. of the home page at www.sfiprogram.org, food waste. Tralin Packaging Company Ltd., also known as Tralin Pak, supplies close to three and the publications can be ordered billion cartons annually to customers in through Lisa Fox. Harden Furniture Promotes SFI China, Europe, Russia and Latin America. A When it promotes its fine furniture, Harden Furniture private company based in Beijing, Tralin makes sure to tell buyers about its American crafts- Pak employs more than 400 people in five manship, artistry and technical expertise, commitment locations across China, and also has a to quality — and SFI certification. A recent item in European office in Switzerland. aboutsofa.com about a new sleeper sofa pointed out “Tralin Pak is responding to an increasing that Harden Furniture’s SFI certification testifies to its demand from our customers in Mungjiu for ongoing commitment to the environment. “With more products that meet their high environmental than 10,000 acres of managed woodlots, long-term standards,” says Managing Director Jeff Bi. sustainable forestry is the focal point of the company’s “SFI fiber sourcing certification plays a critical healthy status.” role in our environmental policy, and empowers our customers to make an educated environmental choice about the Tralin Pak Managing Director Jeff Bi and SFI President and CEO packaging products they buy.” Kathy Abusow.

SFI Invites Nominations for Conservation Awards

YOU HAVE UNTIL AUG. 15 to submit nom- innovative activities inations for the Sharon G. Haines Award for or projects related Smead Partners with Office Depot Innovation and Leadership in Sustainability to achieving sus- Smead (www.smead.com) will offer an expanded and the SFI Leadership in Conservation tainability goals; assortment of nearly 200 filing products to Office Research Award. • leading by example The Sharon G. Haines Memorial Award to ensure sustain- Depot customers in more than 1,100 retail stores DR. SHARON HAINES throughout the United States. Many of Smead’s for Innovation and Leadership in ability goals are a products carry the SFI fiber sourcing label and contain Sustainability, in partnership with cornerstone of daily activities; and post-consumer recycled material. International Paper, honors Dr. Haines, • exhibiting exemplary work in educating Director of the Office of Sustainability at others through landowner education, International Paper and one of its leaders professional and business organizations, SFI-Certified Scrapbooking in forest and environmental stewardship. community or conservation groups to Paige Dolecki, a consultant for Close to My Heart, a The award was created in 2008 to honor broaden the understanding of sustainable scrapbooking and stamping direct sales company, had the values and leadership of Dr. Haines, forestry concepts and achievements. nice things to say about SFI certification in a recent who passed away in 2007. It will recognize blog: “Most of you probably know already that Close to individuals or teams from either an SFI-cer- The SFI Leadership in Conservation my Heart manufactures all of its Acrylix stamps here in tified company or a close partner working in Research Award recognizes companies and the US and that we give a portion of the profits from North America with a certified company agencies for activities that protect the envi- every stamp set sold to Operation Smile but did you on activities related to one or more of the ronment and advance forestry practices, also know that ALL of Close to my Heart's papers — following: involve strong collaborative partnerships and our B&T Duos (the patterned paper), our white core • developing, implementing and promoting lead to impacts that go well beyond lands cardstock and our Stickease cardstock stickers — are sustainability in their organization, managed by a specific program participant. all Sustainable Forestry Initiative (SFI) certified? This which will influence future practices and Nomination forms and further details means the pulp used to create the papers comes only decisions at the organizational level; about both awards are posted on the SFI from certified sustainable forests. Way to go Close to • working in close cooperation with outside website at www.sfiprogram.org/conserva- my Heart!” stakeholders to foster relationships and tion/conservation-awards.php, or contact work collaboratively to implement Allison Welde.

PAGE FIVE SFI IMPLEMENTATION Helping Kids Explore Trees Inside and COMMITTEE CORNER Out in Atlanta

Adding Finishing Touches to Oregon State Building IF YOU VISIT the Imagine It! The Children’s Children’s Museum until Sept. 13, 2009. It The Oregon SFI Implementation Committee came to Museum of Atlanta this summer, you’ll had 350,000 visitors during earlier stops in the rescue last year when a contractor with a soft have a chance to explore the beauty of Seattle, St. Louis, Orlando and Pittsburgh. spot for wood realized he needed to find some way the great outdoors through the incredible The museum expects 70,000 people will visit to jazz up the hallway in a state office building wonder of trees — thanks in part to the exhibit in Atlanta. nearing completion in the Salem area. Georgia-Pacific LLC. In addition to Georgia-Pacific, the Atlanta Committee Coordinator Chris Jarmer, who is with “It is truly amazing how creative this exhibit is supported by the Georgia SFI the Oregon Forest Industries Council, got the call, interactive exhibit is,” says Deborah B. Implementation Committee, The Kendeda spread the word to area companies and within hours Baker, Georgia-Pacific’s Vice President, Fund, Turner Broadcasting System, Inc., was brokering a deal with SFI-certified Port Blakely Sustainable Forestry, Environmental and USDA Forest Service, the Georgia Forestry Tree Farms LP. “It seemed like a fantastic outreach Community Outreach, who has been Commission and Southeastern Wood opportunity,” says Jarmer. “I told the contractor involved with the project for close to a year. nothing represented Oregon better than rough-sawn Producers Association Inc. Douglas-fir, and he agreed.” “We are excited about being a part of the At first, Port Blakely had planned to simply Museum’s mission to teach children and donate the logs for the project, but in the end Lance families about the important purposes trees Christensen, District Forester for Port Blakely’s NW serve in our everyday lives while having fun Oregon Tree Farm, wound up managing the entire at the same time.” project, arranging to have Yoder Mill and Rock Creek Exploring Trees Inside and Out, a three- Mill donate services to have the logs milled and the year environmental education project devel- boards dried. oped by Doubletree Hotels and the Arbor “Thankfully, the boards were finished tongue-in- Day Foundation, is on display at the groove,” says Christensen. “That made it easier for the installer to put the paneling up and have it com- pleted before the building was open for business.” There’s a plaque in the hallway recognizing the Oregon SFI Implementation Committee, Port Blakely and other companies involved but as far as Jarmer is concerned, the real bonus is being able to show the tremendous value of adding SFI- certified local wood to the project. PHOTOS BY DEBORAH B. BAKER

TELL SFI ABOUT YOUR CONSERVATION PROJECTS

SFI program participants obviously know the on the ground,” says Welde. “It shows what is importance of increasing knowledge through being achieved through partnerships in every conservation activities — since 1995 they’ve corner of North America — from creating wildlife invested more than $1 billion (US) for research conservation inventories in Georgia to assessing that has improved the health, productivity and archaeological sites in northern British Columbia.” Nominations Open for SIC Achievement Award responsible management of forest resources. To help build the database, program partici- Nominations for the 11th Annual SFI Implementation This is an important fact that many people pants are being asked to submit summaries of Committee Achievement Award are open until Aug. 15. often overlook, says Allison Welde, Manager, conservation research activities, using an Excel The award, which will be presented at the SFI Conservation Partnerships and Communications, chart posted on the SFI website at www.sfiprogram Annual Conference in Nashville on Sept. 24, recog- which is why SFI Inc. has created a database that nizes outstanding work at the local level in promoting .org/files/docs/ConservationProject%20Template.xls the SFI program and assuring SFI Standard compli- lists as many of these projects as possible. Information about individual projects will never ance. Nominations can be submitted to the SFI office “We have already used information in the be used without permission. For further details, by mail, fax or email any time before 5 p.m. EDT on database to illustrate the value of SFI certification contact Allison Welde. Aug. 15. For more information, contact Amy Doty.

PAGE SIX SFI IMPLEMENTATION CHECK OUT THE LATEST WEBINARS COMMITTEE CORNER CONTINUED The response to SFI webinars remains strong, with people Michael Jenkins, President of Forest Trends, will talk from across North America and across the supply chain about certification and ecosystem services such as Delivering Value at a Grassroots Level joining informative presentations via a conference call and carbon, biodiversity, conservation and water. Forest Trends SFI Implementation Committees deliver immense their computers. Webinars are open to everyone — new (www.forest-trends.org) is an international non-profit value through community activities that promote certificate holders, community groups, sales and market- organization that, among other things, is working to responsible forest management and raise awareness ing representatives, and beyond. maintain and restore forest ecosystems by promoting about third-party certification — and the SFI program Webinars that have been scheduled include: incentives that diversify trade in the forest sector to a wants to highlight more of this work. • Green Building – Thursday, June 25 broader range of products and services. “When I put together the list of 2008 activities for • Certification and Ecosystem Services – Thursday, July 23 If you missed a webinar or are not available at the the most recent progress report, I was once again • SFI 2010-2014 Standard – Thursday, Oct. 22 scheduled time, a recording is posted at www.sfiprogram impressed by the range and depth of projects involv- ing the 37 state, provincial and regional SFI .org/webinars/index.php shortly after each event. If you Implementation Committees,” says Amy Doty, In the July 23 session, Allison Welde, SFI Manager, want to sign up or have suggestions for future topics, Manager, Community Outreach. “This local leadership Conservation Partnerships and Communications, and contact Lisa Fox. is so important to our program. In total, more than 800 people are involved in landowner outreach, logger training, education activities, community awareness, and so much more — some are even coordinating Widgets Available in French volunteers and donations from program participants to help Habitat for Humanity build homes.” Doty encourages SFI implementation Committees THE POPULAR SFI WIDGET feature the SFI program every time a visitor comes to let her know about their activities through the year now is available in French. The portable to a site. The French widgets can be found so more of them can be featured in the newsletter. If on-screen tool can be placed almost on the French SFI website (www.sfiprogram you have an event or photo you would like to con- anywhere online, and displays a new fact .org/french/index.php) and the SFI blog tribute or need more information, contact Amy Doty. about forest certification, sustainability or (www.goodfor forests.com). Less than three months after being launched, SFI widgets had been installed TRADE SHOW UPDATE on 135 websites and 58 Facebook sites by the end of May — and had been viewed The SFI program will be represented at a 119,902 times. Learn more about the SFI number of trade shows this spring, including: widget by visiting www.goodforforests.com, click on “get & share” under the widget box, select where you would like to post Association of Woodworking and it and follow the Furnishing Show in Las Vegas instructions. Contact July 15 to 18 Lisa Fox for more information.

If you are participating in a trade show, don’t SFI SPONSORS WSJ’S ENVIRONMENTAL JOURNAL forget the SFI program has a table-top exhibit and easily assembled “pop-up” vertical SFI Inc. is the exclusive sponsor of the Wall Street Journal’s on-line banners you can use — and there are copies Environmental Journal, which was launched earlier this month. Drop by of materials posted to the members areas of the site at http://online.wsj.com/public/page/geoengineering-techniques- the website. Program participants who want environment-061509.html and you will see a punchy banner ad, which drives home the value of responsible sourcing in a world where only 10 to reserve SFI Inc.’s tradeshow materials for percent of the world’s forests are certified. Through its sponsorship, the SFI local shows or events should contact Lisa Fox. program will have a strong presence on WSJ.com, MarketWatch, Barron’s, All Things Digital and SmartMoney.

PAGE SEVEN SFI INC. STAFF: HEAD OFFICE (UNITED STATES): 900 17th Street, Suite 700 Washington, DC 20006 Phone: 202-596-3450, Fax: 202-596-3451 • KATHY ABUSOW, 202-596-3453 (United States) 613-722-8734 (Canada) President & CEO [email protected] • KATHY LANCE, 613-722-8734 Executive Assistant to Kathy Abusow [email protected] • RICK CANTRELL, 864-653-7224 Vice President & COO [email protected] • KAREN BRANDT, 250-597-3087 Vice President, Market Affairs [email protected] • JASON METNICK, 602-374-6539 Director, Market Access and Product Labeling [email protected] • ROB WORTHINGTON, 541-880-4760 Director, Green Building [email protected] • ALLISON WELDE, 202-596-3452 Manager, Conservation Partnerships and Communications [email protected] • AMY DOTY, 202-596-3458 Manager, Community Outreach [email protected] • LISA FOX, 202-596-3456 SFI Marketing Coordinator [email protected] CANADA OFFICE: Box #212 201 boul de l'industrie Candiac, Québec J5R 6A6 Phone: 450-659-8733 (TREE) Fax: 450-659 8763 • DANNY KARCH, 514-629-7405 National Director, Market Access (Canada) SFI Inc. is a 501c(3) non-profit charitable requirements that promote responsible forest [email protected] organization, and is solely responsible for management on all suppliers’ lands and a chain- The SFI program is endorsed by the maintaining, overseeing and improving the of-custody certification, which can communicate Programme for the Endorsement of Forest Certification schemes (PEFC), an interna- Sustainable Forestry Initiative program to buyers how much certified fiber is in a specific tional umbrella organization recognizing (www.sfiprogram.org), that is internationally product. The SFI forest standard is endorsed by rigorous forest certification programs. PEFC and its endorsed standards are accepted PEFC/29-1-1 recognized and among the largest in the the Programme for the Endorsement of Forest by governments around the world. world. It is one of the fastest-growing forest Certification, a global umbrella organization that • RACHEL DIEROLF, 613-325-2330 certification programs with more than 160 has strict requirements for endorsement. SFI Inc. Secretary, PEFC US Governing Body million acres (65 million hectares) of SFI-cer- is governed by a three-chamber board of directors Statistical Services, SFI tified forests across North America. The SFI representing environmental, social and economic [email protected] Standard also includes unique fiber sourcing sectors equally. ABOUT SFI INC.

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