YOUR VOICE

africanews is the first pan-African, multilingual and unbiased media in Africa.

While most global media have dedicated just a page to African matters, Africanews is the authoritative voice of Africa on the global stage, replicating euronews’ success & know-how in Europe.

▶ MULTICULTURAL ▶ INTEGRITY

▶ MULTILINGUAL ▶ INDEPENDENCE

▶ DIVERSITY ▶ BALANCE UNRIVALLED NEWS COVERAGE OF AFRICA

Discover the only media where you can watch and read all about the 54 African countries simultaneously

ALL SCREENS: TV channel – website – app – social media

Produced in ENGLISH and FRENCH

Digital launch

04/01/2016

TV launch

20/04/2016 AFRICANEWS LIVE TV & DIGITAL 24/7

AFRICANEWS SOCIAL .COM Incl. Twitter, Facebook, YouTube + NEWSLETTER SOON TO BE LAUNCHED!

APPS iOS and Android CORRESPONDENTS IN AFRICA

50 local correspondents travelling the continent to cover social, business, political and cultural stories. Ensuring that africanews brings the latest updates directly to you. TARGETING THE UPPER MIDDLE CLASS

Broadcast simultaneously in English and French – Africa’s most popular languages, africanews aims at the growing upper & middle class in the continent. While globalization encourages people to move and live abroad, africanews is the best way to remain informed beyond borders.

Nearly 800M people speak French and English in Africa, representing more than 65% of the population*

Urban consumer spending will more than double by 2030

30M strong African diaspora fuels the continents’ budget to the tune of 5% of its total GDP*

*International Fund for Agriculture Development (IFAD) NEWS & 6 am – 11 am Good Morning Africa PROGRAMMES non-stop news + the Morning Call

Access to quality information is not only about breaking stories and daily updates, it is also about bringing a deeper understanding of society and 11 am – 6 pm culture, business and tech innovation, sporting highlights and lifestyle inspiration. This is the reason why we present news every 15’ in peak time Daily News and every 30’ off-peak, so our audiences get a full picture of the world news & magazines around them.

No comment Meteo world 6 pm – 11 pm Magazines News Prime edition 30 min. news non-stop Break News Break News - sport 11 pm – 6 am Market Market news - sport Break The night shift Business Africa / news non-stop & magazines Break Football planet

News Magazines No comment Meteo Africa REPORTAGE & AFRICAN SOCIETY AFFAIRS

LIFESTYLE SCIENCE & & SPORTS ENVIRONNEMENT BUSINESS AFRICA

Every week, business Africa airs business news with an African perspective on international and African economies. THIS IS CULTURE

A daily look at arts and entertainment across the African continent. Reports on cinema, music, fashion and cultural events and concerts. FULL TV COVERAGE IN SUB SAHARAN AFRICA

Key operators

Astra SES 4/5 footprint 5.4M Households full time pay TV in 30+ countries

9.5M 4.1M Households in full time free to air via astra SES 4/5 TV HOMES

Source: Q4-2017 PAY-TV COVERAGE BY LANGUAGE

3.9 M TV HH IN FRENCH 1.5 M TV HH IN ENGLISH SPEAKING COUNTRIES SPEAKING COUNTRIES FULL TIME - PAY TV IN 20+ COUNTRIES FULL TIME - PAY TV IN 12+ COUNTRIES

Main operators : Main operators : Canal + Africa StarSat StarSat Azam TV

ALL AGREEMENTS PROVIDE FOR CARRIAGE OF BOTH, ENGLISH AND FRENCH. DEPENDING ON THE COUNTRY, THE LANGUAGE CAN BE ADAPTED BY THE OPERATOR.

Source: Q4 2017 12 AFFLUENT

AUDIENCE Africanews Audience profile

In the 2 years since its launch, africanews has grown its reach and reputation at a striking pace. 62% Male (index 123) The channel and its digital properties have caught the attention of the most demanding audiences, gaining a strong awareness across the Average age 32 key markets of Africa. 56% are active / working

40% owns a smartphone (index 140) 48% have A/B standard of living, 46% more likely than average 34% use internet everyday (index 146) 17% are in the top 10% 66% more likely than average

Source: Africascope 2018H1 - Profile of Africanews’ Weekly TV Audience – Index base 100 is average of the population surveyed. An index of 123 means 23% more than average ALREADY A LARGE TV REACH IN AFRICA

6.5M TV VIEWERS

+22% GROWTH IN LAST 18 MONTHS

Source: Africascope 2018 H1 // TV viewers in all 8 markets measured – Evol in past 18 months in 7 common markets ALL FORMATS 3.6M Page views & 0.9M unique browsers 208K ON DIGITAL monthly reach & 131K fans .com

128K 1.6M App downloads Impressions

2M views

Sources: Adobe Analytics Sept ‘18 / YouTube & Twitter: Oct’18 - AppAnnie & Facebook sept ‘18 HIGH ENGAGEMENT

Our approach to journalism and our selection of exciting programmes have proven to be successful with our audiences; our viewers and followers are highly committed to spending time with africanews.

TIME SPENT ON TV

40 MINUTES per viewer

TIME SPENT ON DIGITAL

7 MINUTES per visit

TV: Africascope 2018H1 - Digital: ComScore DAX Average Jan-Aug 2018 IMPACTFUL CAMPAIGNS

Many prestigious brands, governments and institutions have chosen africanews over many other media outlets to reach their goals on the African continent.

Our values, our journalism and our reach of Africa’s most sought after consumers have made us the partner of choice for multimedia campaigns across the continent.

Some of the entities that have chosen our unique environment and customized marketing solutions: EVENT PARTNERSHIPS africanews supports various events and initiatives in Africa. Our partnerships include editorial coverage, event awareness and expert moderation.

• Africa 2017 – Business Forum -Sharm El Sheik, Egypt • Africa Global Business Forum – Dubai Chamber, Dubai • African Financial Markets Initiative – BAD, Dakar • ITU Telecom World 2018 – Durban • Sommet CEDEAO – OXFAM – Dakar • World Economic Forum on Africa - Durban • National Tourism Conference of Congo – Brazzaville • Africa convergence – Dakar • Next Einstein Forum - Kigali APPENDIX As brands enjoy low duplications, using both allow for audience increase. STRONGER #1 COVERAGE (In million homes)

TOGETHER Africanews 61 + euronews

France 24 50 Together, they are the most distributed both international News offer in Africa and well 9% over 6m weekly viewers TV Monde 46 Africanews only 26%

#3 AUDIENCE (weekly reach in million) euronews only TV5 Monde 9,4 65%

France 24 8,4

Africanews 6,3 + euronews

Africa24 5,4

Sources: InTV reports Q1 ’16 / Q4 ’17 for Euronews & Africanews in Africa // Africascope 2018H1 – Duplication based on TV reach Yesterday EURONEWS BRANDS A GREAT SUCCESS IN CONGO

Congo DRC is Africascope's largest market (6.7M adults) and Kinshasa is the 2nd largest city of Sub Saharan Africa, after Lagos.

Kinshasa (weekly reach in million) Brazzaville (weekly reach in million) TV5 Monde 4,5 TV5 Monde 0,8

Euronews brands, #2 in Africanews Africanews 3,5 0,6 Congo & Congo DRC + euronews + euronews

France 24 3,1 France 24 0,5

Africa24 1,6 Africa24 0,5

Source: Africascope 2018H1 – TV audience AFRICANEWS 4TH AGAINST LAST MONTH (MIO) LAST WEEK (MIO) YESTERDAY (‘000) TV5 Monde 12,0 TV5 Monde 9,4 TV5 Monde 3 366

INT’L France 24 11,3 France 24 8,4 France 24 2 507 COMPETITORS Africa 24 8,6 EN + AFN 6,3 EN + AFN 864 EN + AFN 8,7 Africa 24 5,4 Africa 24 827

euronews 7,0 euronews 4,9 euronews 641

Africanews 5,6 Africanews 3,5 Africanews 303

Eurosport 5,4 Eurosport 3,4 Eurosport 286

BBC WN 2,8 BBC WN 1,5 BBC WN 134

CNN Int'l 2,0 CNN Int'l 1,0 Al Jazeera 70

Al Jazeera 1,8 Al Jazeera 1,0 CNN Int'l 62

DW 0,5 DW 0,3 DW 14

Source: Africascope 2017/2018 (sept ‘17 - June ’18) - TV audience