TOP 1oo Case Studies in PR Volume 4 Published by PR News Press www.prnewsonline.com Top 100 Case Studies in PR Editorial Director: Steve Goldstein,
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[email protected] Public Relations is an often misunderstood profession. To the uninformed, PR is Division President, Heather Farley President & CEO, Don Pazour another term for media relations – media pitching, specifically. To others it’s the stepchild of Marketing or HR. Even at the college level, it’s wrongly considered PR News ADVISORY BOARD Paul A. Argenti - Tuck School of Business the less cerebral part of the Communications Department when it’s paired with Ned Barnett - Barnett Marketing Communications journalism studies. Neal Cohen - APCO Carol Cone - Cone Inc. Those who’ve benefited from the outcomes of outstanding PR initiatives and Peter Debreceny - Allstate Chris Hammond - Wells Fargo campaigns know that Public Relations is among the most powerful tools to Mike Herman - Epley Associates influence and impact opinions and strengthen an organization. Mike Paul - MGP & Associates PR Deborah Radman - CKPR If you’re reading this book, you get it. You know what PR can do. And you know Brenda C.