University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 8-2018 THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY Chung-Wha Ki University of Tennessee Follow this and additional works at: https://trace.tennessee.edu/utk_graddiss Recommended Citation Ki, Chung-Wha, "THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY. " PhD diss., University of Tennessee, 2018. https://trace.tennessee.edu/utk_graddiss/5070 This Dissertation is brought to you for free and open access by the Graduate School at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact
[email protected]. To the Graduate Council: I am submitting herewith a dissertation written by Chung-Wha Ki entitled "THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the equirr ements for the degree of Doctor of Philosophy, with a major in Retail, Hospitality, and Tourism Management. Youn-Kyung Kim, Major Professor We have read this dissertation and recommend its acceptance: Heejin Lim, John G. Orme, Jeremy E. Whaley Accepted for the Council: Dixie L. Thompson Vice Provost and Dean of the Graduate School (Original signatures are on file with official studentecor r ds.) THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS: THE ROLE OF MIMICRY A Dissertation Presented for the Doctor of Philosophy Degree The University of Tennessee, Knoxville Chung-Wha Ki August 2018 Copyright © 2018 by Chung-Wha Ki All rights reserved.