At the Heart of Food & Beverage Retail in Africa

23-25 JUNE 2019

At the heart of food & beverage retail in Africa

www.africabig7.com Event background

17 YEARS AS AFRICA’S LARGEST FOOD AND DRINK EXPO

Africa’s Big 7 is the continent’s largest Africa’s Big 7 connects thousands of annual meeting place for the food and local, regional and international partners drink industry, where buyers, retailers and throughout the value chain and delivers distributors from across this diverse and tangible opportunities to its exhibitors. booming market come to source new ingredients, finished products and find the latest processing, packaging and logistics solutions. Market size & growth

A DYNAMIC SECTOR FULL OF OPPORTUNITIES

South Africa is the ideal location for Food production is one of the continents’ this event: it is Africa’s largest and most biggest manufacturing industries. The developed economy, it is the most number of consumers in the food service sophisticated and fast moving food and industry will increase to 42 million during the drink market and it acts as a trading gateway course of 2017-18. to the rest of the continent’s markets.

INCOME GENERATED BY THE SOUTH AFRICAN FOOD AND BEVERAGES AFRICA IS SPENDING INDUSTRY INCREASED UP TO $50 BILLION BY 5,6% YEAR-ON-YEAR PER YEAR ON FOOD IN MARCH 2018 IMPORTS SOUTH AFRICA WAS AFRICA’S SECOND AFRICA NOW HAS THE BIGGEST ECONOMY AT FASTEST-GROWING $349.3BILLION IN 2017 MIDDLE CLASS IN THE WORLD. SOME 123 MILLION, 13% OF THE INCOME EARNED IN THE POPULATION, SPEND FOOD AND BEVERAGES MORE THAN US$4 A DAY SECTOR IN SOUTH AFRICA IS DOMINATED BY INCOME FROM FOOD SALES OF RESTAURANTS AND COFFEE SHOPS, WITH IT MAKING UP ALMOST 45% OF ALL INCOME EARNED IN THE SECTOR.

SOUTH AFRICA REVENUE IN THE FOOD & BEVERAGE SEGMENT AMOUNTS TO US$82 MILLION IN 2018. Who visits AB7?

• GENERAL • DISTRIBUTORS • PACKAGING • CHEFS MANAGERS • F&B MANAGERS MANAGERS • BAKERS • CEO’S • F&B • RESTAURANT • CATERING • OWNERS MANUFACTURERS MANAGER MANAGERS • OPERATORS • FOOD RETAILERS • FOOD SCIENCE • GOVERNMENT TECHNOLOGISTS • IMPORT/EXPORT • F&B PROCUREMENT OFFICIALS MANAGERS MANAGERS • LOGISTICS • FOREIGN MISSION MANAGERS • AGENTS • EXPORT MANAGERS REPRESENTATTIVES • EXECUTIVE CHEFS

These leading brands in their categories visited in 2018

• Source new products and new business opportunities • Networking with the industry 264 28 3910 • Keep abreast of latest developments in the industry exhibitors countries attendees over three days

Visitors’ nature of business:

19.4% 19.4% 13% 9.5% 7.9% 7.1% 6.3% 4.3% 3.8% 3.7% 3.7% 1.7%

Farmer Caterer

Food service Food retailer Hotel/Lodges Bar/Pub/Club Distributor/Agent Importer/Exporter Food manufacturer Restaurant & Cafés Bakery/Butcher/Grocer Wholesaler & Supermarket Purchasing Authority 54% 28.8% 6.2% Decision Buyer & End User maker influencer

VISITORS FROM MORE THAN 41 COUNTRIES ATTENDED AFRICA’S BIG 7 IN 2018

United Kingdom Poland Netherlands Belgium Russian Switzerland Ukraine Federation France United Spain Turkey States of South Korea Iran America Tunisia Qatar China United Arab Emirates Pakistan Hong Kong Saudi Arabia Kuwait India Taiwan Thailand Nigeria Kenya Malawi Brazil Tanzania Singapore Zambia Seychelles Namibia Zimbabwe Botswana Mozambique Lesotho South Africa Swaziland Who Exhibits? SUPPLIERS TO THE AFRICAN F&B Exhibitors come INDUSTRY USE AFRICA’S BIG 7 AS A LAUNCH PAD FOR NEW PRODUCTS, from over 28 countries TO SELL AND PROMOTE TO KEY DECISION MAKERS AND BUYERS AND TO China Poland BUILD RELATIONSHIPS AND STRUCTURE IMPORT AND EXPORT DEALS. Egypt Portugal

The exhibition across the entire sector and France Russia presents an incredible variety of products and services, including: Germany Singapore

BEVERAGES FOOD India South Africa • Alcoholic Drinks • Bakery Products • Health / Energy • Bulk/ Commodity Indonesia Thailand Drinks Ingredients • Soft Drinks / Juices • Canned / Dried United Arab Italy • Tea / Coffee / Other Foods Emirates • Cereals / Grains / Japan USA TECHNOLOGY Flours SOLUTIONS • Fish / Seafood • IT / Software • Frozen / Chilled Kenya Vietnam Solutions Foods • Kitchen Equipment • Fruit / Vegetables Malaysia Zimbabwe • Packaging Machinery • Meat / Poultry (Inc. / Materials Halal) • Processing Machinery • Milk / Dairy Products / Equipment • Oils / Fats “We had an amazing time, the • Refrigeration / • Sauces / Condiments response from even the other Air-Con Technology • Snacks / Desserts exhibitors let alone the visitors, • Retail Technology • Specialty Foods was just amazing. I think • Storage / • Sweets / for the first time a Tunisian olive Warehousing Confectionary • Transport / Logistics/ oil brand being showcased Cold-Chain in South Africa, the chefs were commenting about the mild flavor and we even had someone from the organic firm saying they want to bulk buy all our bio-organic olive oil. Our response has been fantastic and we are really excited.”

Paballo Makheta of Carthage Enterprise Why Exhibit SECURE NEW CLIENTS AND DISTRIBUTORS AT AFRICA’S BIG 7 “Kavhe Road is Africa’s Big 7 gives you direct access to buyers across the continent. Visitors attend from more a proudly South than 41 countries to source their latest products, African premium find new partners and conclude export and import deals. coffee, rooibos New legislation and funding is announced and lifestyle brand. through the conference and this makes Africa’s Big 7 a must attend event for all professionals in We are exhibiting the food & beverage industry. at Africa’s Big 7 Over 3,900 trade professionals attend over three days. expo to showcase our product locally 3 Top Reasons Why and internationally. Companies Exhibit It has been

Generate leads phenomenal so far Meet thousands of buyers and with great quality decision makers from the region’s capital and consumer sectors. buyers that have come from all over Position your company Capitalise on a trillion US dollar the world, so it consumer market in Africa with fruitful trade partnerships. has been a great experience and we Engage with key industry stakeholders are hoping to grow Meet face to face with senior from here.” decision makers from the public and private sectors. Rithen Ramlal Founder and CEO, Kavhe Road Establish a route to market Meet potential buyers, distributors, partners or agents that can help you sell into Africa Our marketing campaign targets your key buyers

Investing time in identifying and securing your target prospective clients is essential. Our marketing and PR campaigns runs across a full 12 months leading into the show utilising all channels of communication and engagement including:

Email SMS Social Tele- Print & PR Campaign Media marketing Digital

12,524,005 125,836 22 1,153,741 12,294 Audience reach page views Print ads across emails were sent to a SMS’s through generated through leading trade database comprising online advertising website publications of verified industry contacts

Africa’s Big 7 is the only food & Become a Sponsor beverage trade show in Africa to bring together hundreds of Africa’s Big 7 has multiple marketing and global farm-to-fork suppliers promotional opportunities to help put your with motivated buyers from brand in front of 3,500+ attendees. From feature each segment of the buying sponsorships, lanyards to gift giveaways, your community. company will have the option to select one that is right for you. Exhibiting at Africa’s Big 7 • Feature Sponsorships provides you with an unrivalled • Lanyards opportunity to meet and engage with buyers and potential • Show bags business partners from across • VIP lounge the continent.

Quinton Mollentze, Sales Manager T: +27 (0) 11 783 7250 E: [email protected] Visitor Features

Africa’s Big 7 has live features designed to inspire new thinking and innovation in the sector.

FOODNEXT.AFRICA CHEFS THEATRE

FoodNext.Africa is the Top chefs demonstrate and platform where startups, talk us through the latest in food innovators, foodtech food and kitchen skills. Which businesses, investors and Means? Sponsor this feature partners who are redefining and have dedicated focus on the food industry from farm- your brand, be seen as hosts to-fork connect. .Which and engage with visitors for Means? When you sponsor an extend ended period and a session or this feature you position yourself as a market will be seen as a credible leader. and leading authority in the topic area, will be regarded as the expert and demonstrate GLOBAL PIZZA CHALLENGE thought leadership more For the 2nd time in their 11 convincingly and ensure that year history, the Global Pizza no other panelists from the Challenge will be Africa’s Big competitor market space. 7, the continent’s premier food & beverage show, where

CAFÉ CULTURE passionate Independent pizza chefs demonstrate their Free live on the floor barista gastronomic masterpieces and mixology skills training. first-hand. Aspiring pizza Which Means? Sponsor this makers from across the globe feature and have dedicated will tantalise the taste buds focus on your brand, be seen of our international panel of as hosts and engage with judges and delight thousands visitors for an extend ended with their delectable pizza period and position yourself creations. as a market leader. Africa’s Big 7 is an industry-led event AFRICA’S BIG 7 HAS CLOSE PARTNERSHIPS WITH A RANGE OF KEY INDUSTRY ORGANISATIONS AND MEDIA

Stategic partners:

Media Partners: Africa Trade week dmg events is hosting Africa Trade Week, which and solutions from over 500 exhibitors from will for the first time ever comprise of three across more than 40 countries. essential exhibitions, namely The Hotel Show Africa, Africa’s Big 7 and SAITEX. Taking place This 3-event showcase together with the from the 23 – 25 June 2019, Africa Trade Week Hospitality Leadership Forum, Food Leaders will bring together the hospitality, tourism, food Forum, Trade Development Forum, free & beverage and the retail sectors under the training workshops and live features including theme “Africa – the new home of trade.” competitions are supported by over 20 different global media partners. A fitting theme as South Africa’s’ trade industry is made of five sectors namely: retail, hospitality, This dedicated 3-day international trading automotive, food & beverage and wholesale. platform establishes South Africa as the The 3-event showcase brings 4 of these main gateway to the continent while delivering sectors to the world while building a world the latest cutting edge innovations, new class retail event for Africa which will ensure the ideas and products, trends, insight and future spotlight is on the continent in June every year. thinking, ensuring that Africa Trade Week is the go to event in the global calendar and the Africa Trade Week welcomes over 10,000 only place to find new products, secure new international industry professionals from clients and meet the leading professionals 53 countries to source products, services, from across the globe. equipment, supplies, innovations, technology

Co-located with The Hotel Show Africa 2019 and SAITEX Africa 2019

This international brand launched SAITEX is the continent’s largest products successfully in 2017. The 3rd edition of sourcing trade show in Africa offering Hotel Show Africa attracts hospitality suppliers the opportunity to meet professionals from across the sector thousands of entrepreneurs, business including hotels, guest houses, lodges, owners, retailers, wholesalers, distributors, restaurants, bars cafés, hospitals, cruise agents, importers and exporters. lines, catering providers, fast food outlets. A Business Centre JOHANNESBURG AND GAUTENG PROVINCE – THE CAPITAL OF AFRICA’S FOOD AND DRINK INDUSTRY

Gauteng Province covers only Its capital, Johannesburg, is also 1.4% of South Africa’s landmass the economic capital of the country but contributes over a third of the and its biggest city, a single national economy and an amazing metropolitan municipality of over 7% - 10% of the entire continent’s 1,645 square kilometres and a GDP. population of around 9 million.

With world-class road, rail and air The province is highly urbanised networks, the province operates as and industrialised, with all serious the main national distribution hub product distributors and around and a trading gateway into Sub half of all food and beverage Saharan Africa. manufacturers and processors based there.

A Leisure Destination SOUTH AFRICAN HOSPITALITY EXTENDS FAR BEYOND ITS AMAZING FOOD AND BEVERAGE Johannesburg or “Jozi” as it’s informally known – is more than just the economic and distribution capital of the country and the nucleus of the food and drink industry. A modern, well run city with great infrastructure and a friendly and outgoing The Cradle nature. You may wish to factor an extra day or two into of Humankind your visit to AB7 to enjoy these and get to know the local www.thecradleofhumankind.net culture a little better. This UNESCO World Heritage site contains a complex of fossil-bearing limestone caves which hold the world’s richest archaeological record of the stages in the evolution of humankind over the past four million years. The Kruger National Park www.krugerpark.co.za Pilanesberg One of the largest game reserves Game Reserve in Africa, one of the most spectacular national parks in the www.pilanesbergnationalpark.org world and South Africa’s most Set within the crater of a long extinct volcano and exciting safari destination. resting within the transition zone between the dry Kalahari and wetter Lowveld vegetation, (or “bushveld”), the reserve is populated with an unique combination of mammals, birds and herbivores.