Weekly Classified Ads ► the Economical Way to Advertise Across the State Or the Country with Just One Call & One Order

Indiana Classified Advertising Network weekly classified ads ► The economical way to advertise across the state or the country with just one call & one order

Quickly spread the word about Reach nearly 1.9 million your product, service or potential customers in Indiana help-wanted listing. alone with one placement. Weekly classified ads print in Run your message in part 140+ Indiana newspapers of Indiana, the whole state or once a week. multiple states. You decide!

hspa.com/advertising-services WEEKLY Indiana Classified Advertising Network Weekly classified ads are affordable! Indiana Classified Advertising Network is an Our newspapers reach nearly 2 million effective and economical way to advertise readers in Indiana alone. Many papers also throughout Indiana and beyond. run the ads in their free-distribution pub- lications, adding thousands of additional All you do is provide copy and pre-pay with households to increase your ad’s reach. a check, money order or credit card (Visa or MasterCard). The network is a terrific value for advertisers seeking widespread circulation at a We do the rest to place your ad! minimum cost per thousand.

Your investment reaches millions of readers Weekly classifieds Indiana Your 25-word ad prints in 140+ advertising Indiana papers once a week – Region regions that’s nearly 2 million readers.

■ $340 for the whole state Region 1: ■ $300 for two regions Area codes ■ $265 for one region 219, 260 & 574 (Each additional word over 25 is $10.) Combo rate Region Region 2: Run your 25-word ad in 50+ daily Area codes AND 140+ weekly papers in Indiana 317 & 765 for just $705. Deadlines and payment ■ Ads are due at noon each Wednesday for placement the Region Region 3: following week. Area code 812 ■ Ads must be prepaid by check, money order, Visa or MasterCard.

How do I run an ad or get information? ■ Return the order form in this brochure. ■ Or go to www.hspa.com/advertising-services for an order form. ■ Or call our helpful advertising coordinator Shawn Goldsby at (317) 803-4772 or send her an email at [email protected].

What day will my ad print? What if I want to run the ad again Our newspapers run each ad at least once but want to change some words? a week. Daily papers use the days that Simply fill out another form and send it in are best for their individual markets. Non- with payment. Advertisers may order as daily papers run the ads on the day they many weeks as they wish on a single publish. order form as long as there are no chang- es between weeks. Under what heading will the ad run? Is there a discount for running the Some papers run the ads in-column using same ad multiple times? individual headings. Other papers group Yes. The fourth ad is 50 percent off, includ- the ads under the heading “Statewide ing additional words. If you publish the ad Classifieds.” The various practices provide eight times, the fourth and eighth ads are a good mix of exposure. half price, and so forth. The discounted Hoosier State Press Association will re- ads cannot exceed the original ad word quest a preferred heading for an ad but count. cannot guarantee a member paper will use it. Is there an agency commission included in these rates? Can I get tearsheets after my ad No. prints? Because of the low cost of the program Can I do multistate advertising? and high number of participating newspa- Yes. Call (317) 803-4772 or email pers, it is not possible to offer individual [email protected] for rates. tearsheets. However, upon request, the association Which newspapers will run my will furnish an affidavit that a particular ad ad? was distributed to newspapers or will ob- A list is included in this kit. The list is also tain a sample tearsheet from a newspaper available on our website at hspa.com/ if the request is made before the ad runs. advertising-services.

How are words counted? Can my classified ad run more Email addresses, websites and phone than once a week? numbers, including area code, count as Yes. We also offer ads that run five one word. times weekly. Call (317) 803-4772 or City addresses, which include house num- go to hspa.com/advertising-services for ber and street or post office box number, rates. count as two words. The city, state and zip code count as one word each. Can I run a small display ad? Symbols that represent words are counted Yes. We offer ads that are two newspaper as one word each. Each word in a hyphen- columns wide by 2 or 4 inches high. Go to ated phrase counts as one word. (For hspa.com/advertising-services or call example, build-to-suit is three words.) (317) 803-4772 for rates.

Indiana Classified Advertising Network – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 3 WEEKLY Indiana Classified Advertising Network Dozens of newspapers run your ad Region 1 Region 2 Region 3 (Area codes 219, 574 & 260) (Area codes 317 & 765) (Area code 812) Circulation: 246,353 Circulation: 215,429 Circulation: 293,530 Papers: 45 Papers: 41 Papers: 56 Albion New Era – N Alexandria Times-Tribune – N The Journal-Press (Aurora) – N Herald-Republican (Angola) – D The Herald Bulletin (Anderson) – D The Herald-Tribune (Batesville) – N The Star (Auburn) – D Hendricks County Flyer (Avon) – N Times-Mail (Bedford) – D The News-Banner (Bluffton) – D Herald-News (Cayuga) – N The Herald-Times (Bloomington) – D Bourbon News-Mirror – N The Paper of Montgomery Co. (Crawfordsville) – D Boonville Standard – N The Bremen Enquirer – N Journal Review (Crawfordsville) – D The Brazil Times – D The Butler Bulletin – N The News & Sun (Dunkirk) – N The Jackson County Banner (Brownstown) – N Churubusco News – N The Elwood Call-Leader – D Clay City News – N Columbia City Post & Mail – D The Benton Review (Fowler) – N The Republic (Columbus) – D Cedar Lake-Lowell Star (Crown Point) – N The Times (Frankfort) – D The Corydon Democrat – N Crown Point Star – N Franklin Challenger – N Crothersville Times – N Culver Citizen – N Daily Journal (Franklin) – D Spencer County Leader (Dale) – N Decatur Daily Democrat – D Twin City Journal-Reporter (Gas City) – N The Ellettsville Journal – N Carroll County Comet (Delphi) – N Banner-Graphic (Greencastle) – D The Evansville Courier & Press – D Kankakee Valley Post-News (DeMotte) – N Daily Reporter (Greenfield) – D The Ferdinand News – N Francesville Tribune – N Greenwood & Southside Challenger – N South Gibson Star-Times (Fort Branch) – N The Garrett Clipper – N News-Times (Hartford City) – D Springs Valley Herald (French Lick) – N The Goshen News – D Court & Commercial Record (Indianapolis) – N Greensburg Daily News – D Northwest News (Huntertown) – N Franklin Township Informer (Indianapolis) – N The Hope Star-Journal – N The Herald-Press (Huntington) – D Indianapolis Recorder – N The Huntingburg Press – N The News-Sun (Kendallville) – D Kokomo Herald – N The Herald (Jasper) – D The Leader (Knox) – N Kokomo Tribune – D The Evening News (Jeffersonville) – D The Regional News (LaCrosse) – N Journal & Courier (Lafayette) – D Dearborn County Register (Lawrenceburg) – N LaGrange News – N The Lebanon Reporter – D Linton Daily Citizen – D LaGrange Standard – N Chronicle-Tribune (Marion) – D Loogootee Tribune – N Advance-Leader (Ligonier) – N The Reporter Times (Martinsville) – D The Madison Courier – D Pharos-Tribune (Logansport) – D The Mooresville/Decatur Times – N Mount Vernon Democrat – N The News-Dispatch (Michigan City) – D The Star Press (Muncie) – D The Tribune (New Albany) – D Middlebury Independent – N The Courier-Times (New Castle) – D The Posey County News (New Harmony) – N The News & Review (Monon) – N The Times (Noblesville) – D North Vernon Plain Dealer – N The Monroeville News – N The Times Post (Pendleton) – N North Vernon Sun – N Herald Journal (Monticello) – D Peru Tribune – D Oakland City Journal – N The Times (Munster) – D Palladium-Item (Richmond) – D The Odon Journal – N Advance News (Nappanee) – N Parke County Sentinel (Rockville) – N The Progress Examiner (Orleans) – N The News-Journal (North Manchester) – N Rushville Republican – D The Paoli News Republican – N Ossian Journal – N The Shelbyville News – D The Press-Dispatch (Petersburg) – N Pilot News (Plymouth) – D Oak Hill Times (Swayzee) – N Princeton Daily Clarion – D The Commercial Review (Portland) – D The Tipton County Tribune – D Ohio County News (Rising Sun) – N Rensselaer Republican – D The Courier (Upland) – N Rising Sun Recorder – N The Rochester Sentinel – D The News-Gazette (Winchester) – D The Spencer Co. Journal-Democrat (Rockport) – N South Bend Tribune – D Zionsville Times Sentinel – N The Salem Democrat – N The Plain Dealer (Wabash) – D The Salem Leader – N Westville Indicator – N The Scott County Journal & Chronicle Pulaski County Journal (Winamac) – N (Scottsburg) – N The New Wolcott Enterprise (Wolcott) – N The Tribune (Seymour) – D Region The Shoals News – N Spencer Evening World – D The Sullivan Daily Times – D Perry County News (Tell City) – N Total state Tribune-Star (Terre Haute) – D Osgood Journal (Versailles) – N circulation: The Versailles Republican – N The Switzerland Democrat (Vevay) – N Region Vevay Reveille-Enterprise – N 755,696 Vincennes Sun-Commercial – D Washington Times-Herald – D Total papers: 142 D = Daily newspaper Region N = Nondaily newspaper

Client name

Address

State/ZIP Email

Phone Fax

Newspaper name (if applicable) Phone

Newspaper contact name Invoice number (Office use only)

Placement information Run my ad: Statewide (Indiana) Northern Indiana Central Indiana Southern Indiana Other state(s)

Start date (Must be a Monday) Number of weeks to run Heading request Sorry, but headings cannot be guaranteed. Ad copy

Payment information Prepayment is required by money order, check or credit card (Visa or MasterCard). Rates per week: Statewide = $340 • Two regions = $300 • One region = $265 • Each additional word over 25 = $10 • Call for other states’ rates. Money order or check mailed in the amount of $ Please make checks payable to Hoosier State Press Association. Bill my credit card in the amount of $ Please call (317) 803-4772 to arrange payment by credit card. For your security, we do not take credit card numbers by mail. Check to follow (NEWSPAPERS ONLY)

Deadline is noon Wednesday for placement the following week. Fax this form to (317) 624-4428 or mail it to HSPA, 41 E. Washington St., Suite 301, Indianapolis, IN 46204.

Indiana Classified Advertising Network – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 5 WEEKLY Indiana Classified Advertising Network Standards of ad acceptance These guidelines will be used rather than “help wanted.” If sants or food supplements must in the acceptance of advertising an 800 number is applicable, it meet FDA requirements. Docu- but do not reflect all specific poli- must not refer respondents to a mentation that the product has cies of participating newspapers 900 number. FDA approval is required. which also apply to ads in the ► Commercial opportunities: ► Unacceptable advertising: Indiana Classified Advertising Advertising must indicate that a Network program. • Most cruise ship or other firm or an individual engaged in travel ads. ► Advertising will be rejected if a commercial enterprise placed • Ads for single or adult dat- it discriminates based on disabil- the ad. This will be done by using services, palm readers, ity, family status, marital status, ing the firm name or the word fortune tellers, astrologers, race, color, national origin, reli- “broker” or “agent” or other suit- psychics, etc. gion, sex or age except where able term. • Ads concerning surrogate expressly permitted by law. ► Real estate advertising must mothers. ► Advertising will be rejected if comply with Truth in Lend- it appears to be false, mislead- ing guidelines and HUD’s Fair • Ads claiming bad-credit re- ing, fraudulent, libelous, de- Housing Act regulations. Copy pair, fixing credit, unsecured famatory, illegal, in poor taste, in must follow Regulation Z of loans or similar programs. objectionable format or for any the federal act enacted in July • Ads for certain work-at- other reason. All ads are sub- 1969. home offers, such as medical ject to Better Business Bureau ► Mortgage/lending/trust deeds: billing, stuffing envelopes or standards and checks and an Personal, business or mortgage assembling products. Indiana attorney general’s office loan offers or offers to purchase ► Ads for home study/degree review. trust deeds/notes must be from programs will be accepted if ► Advertisers must provide the either licensed lending institu- accredited by the Indiana Com- name, street address, city, state, tions or entities registered to mission of Proprietary Educa- zip code and phone number of do business within the United tion. An advertising code must the individual or organization States. Documentation showing accompany the ad. the authority to do business in a responsible for the item being ► All 900-number or 809-num- advertised. state must be submitted with ad copy. The company name must ber ads will not be accepted. If ► Sample copies of publica- appear in the ad. Federal law an ad refers to or transfers call- tions or products may be re- prohibits requesting or receiving ers to a 900 number or 809 quested by the Hoosier State an advance fee in exchange for number the ad will not be ac- Press Association or a member a promised loan or other prom- cepted. newspaper prior to publishing an ised credit. In addition, federal ► All franchise offerings must ad offering an item for sale. law prohibits telemarketers of submit proof of incorporation in ► Advertising must not offer or credit-repair services from ask- the United States. Advertising appear to offer work on a salary ing for or receiving any money must indicate the type of busi- basis when compensation is on until six months after they de- ness to be invested in and the a commission or bonus basis. liver the promised services. amount of investment required. When the offer is based on com- ► Adoption ads: All adoption ► Ads for listings of govern- mission, no statement or impli- ads must be accompanied by a ment or U.S. Postal Service cation of the amount that may recently dated, notarized letter jobs, seized vehicles or property, be earned is acceptable. signed by the attorney of the government-foreclosed real ► Sales of government job list- party placing the ad. Adoption estate, etc. must indicate that ings, instruction booklets or ré- ads must be from prospec- a list is what is being provided sumé writing must state exactly tive adoptive couples with their if that is the case. The ad must what the customer will receive. name(s) and phone number in not purport to offer jobs or items All costs to respondent and fees the ads, not their attorney or direct to consumers if all that is for services must be included in adoption agency. being provided are lists or infor- the ad. Classification for these ► Dietary products: Ads for mation on how to apply for jobs ads will be “job opportunities” weight control, appetite suppres- or to purchase items.

Indiana Classified Advertising Network – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 6