Dave Meyer and Marlaine Koehler October 4, 2018 Waterfront Regenera on Trust q Legacy Vision Protect, Connect, Celebrate and Regenerate Canada’s Great Lakes
Dedicated route as close to the water’s edge as ecologically feasible First step towards a regenerated waterfront The Great Lakes are the largest group of freshwater lakes on earth, containing 21% of the world’s surface freshwater.
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Iron Bridge In Canada, they are unique to Ontario and one of our most precious resources. Gichi-nibiinsing-zaaga’igan Waaseyaagami-wiikwed Montreal Ininwewi-gichigami
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and in doing so, engage them in the work to make our Great Lakes waterfront Lucknow
a healthy and vibrant place to live and work. Bayfeld Niigani-gichigami
Lake St. Clair Waawiyaataan Tecumseh Lakeshore We envision a Great Lakes Waterfront Trail that is Kingsville complete & connected, an Waabishkiigoo-gichigami integral part of each ecosystem it passes through, enhancing the Essex environment, economy, society and history of every community that par cipates in the development and use of the Trail. q Waterfront Regenera on Trust Protect, Connect, Celebrate and Regenerate Canada’s Great Lakes Lake Superior • Co-ordinate a partnership of 140+ communi es and First Na ons to create a 3000 km Great Lakes Lac Superior Sault Garden River Ste. First Markstay Waterfront Trail Gros Marie Nation Cap Echo Sudbury Sturgeon Falls Bay Bruce Serpent River St Charles – Con nuous, consistently signed, marked and mapped, extensively promoted Mines Debarats Thessalon First Espanola North Bay Mattawa Blind River Nation Lavigne – MICHIGANFounda onal piece of Ontario’s Provincial cycle network, Spanish Callander (U.S.A.) North Monetville Astorville Bonfeld St. Joseph Shore Killarney Deux Riviere – Part of the Great Lakes Strategy, Ontario Trails Strategy Island Lake Nipissing Little Deep River Current Lac Nipissing QUEBEC – Host regional and plenary partners mee ngs to give partners an opportunity to learn and share from each other and set priori esManitoulin (CANADA) for Island the Trail program South Ottawa River Baymouth rivière des Outaouais Parry Sound Bruce Peninsula STORMONT, DUNDAS National Park AND GLENGARRY Tobermory Georgian Bay Ottawa • Promote the Great Lakes Waterfront Trail as a Baie GeorgienneprovincialMUSKOKA recrea onal, fitness and tourism asset of ONTARIO Edwardsburgh/ Cornwall (CANADA) LEEDS AND Cardinal Wiarton Penetanguishene GRENVILLE Iroquois na onal significance and key part of a strategy to protect, connect and celebrate Canada’s Great Lakes Prescott Morrisburg Sauble Beach Owen The Blue Midland Lake Simcoe LENNOX AND Augusta – Develop & host mul -community programs and events geared to promote the WHOLE Trail, Lake Huron Sound eg. the Great Waterfront Trail Adventure ADDINGTON Brockville Mountains SIMCOE Lac Huron BRUCE Lac Simcoe NORTHUMBERLAND Wasaga Beach Gananoque St. Lawrence River – GREY Promote the Trail and local cycling at trade shows and in print and social media Southampton Collingwood Napanee Kingston Fleuve Saint-Laurent Port Elgin Belleville – Develop and maintain excellent web-resources for trail users that promote Great Lakes Waterfront Trail communi es Cramahe Kincardine DURHAM Alnwick/ Trenton Haldimand Point Clark Port Hope – Develop on-line resources for partners to facilitate cross-promo ons Brighton Ajax Oshawa Cobourg Picton Pickering Clarington – Create a network of strategic promo onal partners eg CAA, VeloPEEL Quebec, Swim, Drink, Fish Canada, Greenbelt Founda on, Whitby Metrolinx Toronto Mississauga Goderich HALTON Lake Ontario • Leverage membership to a ract addi onal resources and funding from founda ons, corpora ons (CIBC, Oakville Lac Ontario HURON Burlington St. Hamilton CAA, MEC, Ontario Parks), senior government for programs, signage, partnership ac vi es, trail projects Grand Bend Catharines Niagara-on-the-Lake Kettle & Stony Pt. Grimsby Niagara Falls First Nation Lincoln Great Lakes Waterfront Trail (GLWT) Signed Route MICHIGAN NORFOLK HALDIMAND NIAGARA and expansions Sarnia Port Dunnville (U.S.A.) LAMBTON Fort Erie GLWT Proposed/Underway Port Dover NEW YORK Wainfeet Port – Maintain an inventory of priority capital projects with local partners Sombra Port Stanley Burwell Colborne (U.S.A.) Véloroute Voyageur Cycling Route (VCR) ELGIN Port VCR Proposed/Underway Wallaceburg Bruce Lake CHATHAM-KENT Greenbelt Route Windsor St. Clair Erieau Greater Niagara Circle Route • La Salle Tecumseh Lakeshore à Represent Great Lakes Waterfront Trail interests to senior government MOECC, MTO, MTCS, MMA, La Route verte Amherstburg Kingsville Wheatley Lake Erie Lac Erie MHL and RTOs—make the case for senior government par cipa on and fundingLeamington Pelee Island PENNSYLVANIA OHIO (U.S.A.) (U.S.A.) q A rac ng Senior Government Investment
Lynde Shores Trail Whitby
60 km of Provincial Highway improvements invested in Thousand Islands Parkway Lake Huron North Channel expansion (Severn Township) Lake Huron North Channel 2017/2018
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• 3000 km, signed route • 3 Great Lakes, 5 bi-national rivers • 140 communities and First Nations • 3 UNESCO Biospheres, 33 Provincial Parks, 700+ • combination of trails and roads parks, beaches, conservation areas, 100s heritage • Signed connections to Greenbelt attractions Route and 13 GO Transit stations 17% dedicated 8% 75% secondary paths residen al roads (9% Provincial HWY)
streets q Phase 1: SSM to Sudbury
LAKE HURON NORTH CHANNEL EXPANSION • 380 km • Co-designated as Trans-Canada Trail / The Great Trail • 22 Community and First Na ons partners • 12 Heritage Rivers • 3 Provincial Parks • 3 Na onal Heritage Sites • 70 Municipal Parks and Beaches • 3 Cyclist-Friendly Marinas • 60km of improved Provincial Roadways • Historic First Signed Long-Distance Northern Cycling Route Scenic: Wilderness & Waterfront • 12 Heritage Rivers • 16 Beaches • Natural Areas • George Lake Wetlands • Whitefish Island
Chutes Provincial Park: Massey q Phase 2: Huron to Manitoulin, Espanola & Collingwood
LAKE HURON, MANITOULIN & GEORGIAN BAY WEST • 650 km • 22 Community and First Na ons partners • 10 Provincial Parks • 2 Na onal Parks • 1 Na onal Heritage Site • 119 Municipal Parks, Conserva on Areas and Beaches • 2 Bike-Friendly Communi es • Provided vital connec on to Phase 1 LHNC expansion Variety: Rural to Beachfront Boardwalks and Rugged Bluffs • Ride the Sunrise and Sunset shores of the Bruce Peninsula • Relaxing and Rugged: Gentle waterfront paths and the gravel of the Georgian Highlands • Bruce Trail and Georgian Trail
View of Cedar Hill Park: Georgian Bluffs
q Implementa on Plan Funding from Ministry of Tourism, Culture and Sport Approvals by March, 2019 q Phase I q Establish route alignment in consulta on with municipali es September, 2018 – March, 2019 – Built on the Provincial Cycling Network, locally promoted routes and exis ng infrastructure – Work with waterfront municipali es & tourism sector to determine route and the approvals process – Secure approvals (council resolu on) for route and partnership membership. – Hold discussions with MTO re: sec ons requiring the use of Provincial highways
q Map the Route November, 2018 – August, 2019 – Incorporate route into the WRT’s on-line mapping (March-April, 2019) – Record a ributes and alerts where appropriate, ameni es, a rac ons and connec ons – Create detailed paper-based maps for the route
q Phase II q Mobile Workshop May-June, 2019 – Mul -day pilot tour of the route using exis ng route maps as sole naviga on tool with the purpose to evaluate the route’s market-readiness, discuss wayfinding, iden fy priori es for improvement and cross-promo ons. Format involves presenta ons, round-table discussions, and cycling. For staff and volunteers. – Test the mapping as the sole naviga onal tool.
q Wayfinding August, 2019 – April, 2020 – Pending Phase II of program funding, the WRT will supply the inaugural inventory of direc onal signage to mark the route as Great Lakes Waterfront Trail.. Communi es provide moun ng hardware and install the signs. – Recommended signage audit. August - September, 2019 – Confirm wayfinding plan for the route with communi es. – Confirm wayfinding plan and signage inventory for the route with communi es October - November, 2019 – WRT arranges for produc on and delivery of signs. December 2019 – January, 2020 – Community installs signs in me for an announcement April - June, 2020 – Iden fy candidate sites for trailhead signs. Secure funding and install.
q Promo ons and web resources January-March, 2020 – Update WRT collateral material – Tourism profiles on GLWT website. Iden fy regional loops, family-friendly op ons – GLWT informa on on local and regional web sites and collateral material
q Launch route with GWTA-style cycling holiday Post 2020 q Establish Route Alignment
• Georgian Bay Cycling Route Feasibility Study • Muskoka Web Map; (2014); • Cycle Gravenhurst; • Desbarats Ontario Provincial Cycling Route Map (2018); Iron Bridge • Discover Muskoka; • South Georgian Bay Routes Map (2018); Gichi-nibiinsing-zaaga’igan• Bike Muskoka;
Waaseyaagami-wiikwed • Heart of Georgian Bay Cycling Map (2018); Montreal Ininwewi-gichigami • West Parry Sound Geography Network;
• Ontario’s Lake Country Bike Map (2018); Lion’s Head South Glengarry • Cycle MacTier; Iroquois Morrisburg • Simcoe County GIS; Edwardsburgh/Cardinal Naadowewi-gichigami Meaford • Seguin Township GIS; Zhooniyaang-zaaga’igan • Ontario By Bike; • Cycle Parry Sound; Gichigami-zitbi • Strava data; Lucknow • Voyageur Cycling Route; • The Great Trail; Bayfeld • Local Cyclists; Niigani-gichigami
Lake St. Clair Waawiyaataan Tecumseh Lakeshore Kingsville Waabishkiigoo-gichigami Essex
• Regional kickoff mee ngs (September 25th & 27th, & October 4th, 2018); • Discussions with local and regional staff (going forward); • Discussions with MTO (ongoing).
q Map the Route Nov 2018 – Aug, 2019
Collingwood to Sudbury Storyboard 29 Sudbury 25a 28 25
24 27
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Lion’s Head17 South Glengarry Iroquois Morrisburg Edwardsburgh/Cardinal Main Page Naadowewi-gichigami 16Meaford Zhooniyaang-zaaga’igan Inset Page Gichigami-zitbi 15 Lucknow 14 Bayfeld Niigani-gichigami 13 Parry Sound 12a 12 Lake St. Clair Waawiyaataan Tecumseh Lakeshore 11 Kingsville Waabishkiigoo-gichigami Essex 10
9 6 4 Midland 8 4a 3 5 7 2 7a Orillia
1a Collingwood 1 q Map the Route Nov 2018 – Aug, 2019
18 q Map the Route
Desbarats
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Lion’s Head South Glengarry Iroquois Morrisburg Edwardsburgh/Cardinal
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Lucknow
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Lake St. Clair Waawiyaataan Tecumseh Lakeshore Kingsville Waabishkiigoo-gichigami Essex New Features: • Geolocation Function • Distance Calculator and Direction Tool Includes: • Elevation Profile • Distance / Travel Time by Walking or Cycling • Travel Directions • Not limited to the GLWT • Line types for Proposed and Under Construction • Download PDF Maps via the Interactive Map • Mobile Friendly
Interac ve Map q Wayfinding
Direc onal-on road 450 by 450 mm 450 by 600 mm Mul -Use Trail Blazes 300 by 300 mm 300 by 450 mm 300 by 300 mm with arrow Dedicated Trail 150 by 150mm Or to suit local signage plans
Destination • Uses consistent, recognizable blaze for 3000 km of Trail 999 km • Builds user confidence • Guidelines provide a consistent plan that complements OTM Book 18 Destination • Opportunities to to include local trail identity, attractions and loops • GLWT signage guidelines and print-ready templates available at: Destination 999 km https://waterfronttrail.org/partner-resources/signage-guidelines-templates/ q Wayfinding
Trailhead Signs • Placed at key loca ons • 44” x 60” wall-mounted or mounted on two 3.25” x 3.25” posts • Overview, key and detail maps • GLWT and major connec ng trails • Partner logos Future Launch Great Waterfront Trail Adventure (GWTA) Annual Cycle Tour Join us for the 2019 GWTA Sault Ste Marie to Sudbury
• Annual cycling holiday started in 2008 • Fully-supported • Showcase communi es & local businesses • CAA a major partner • $204K direct economic impact to local communi es • Poli cal engagement along the route
Building word of mouth reputation for the Great Lakes Waterfront Trail as a Great cycling experience and Ontario as an International cycling destination
3,000 KM OF EXTRAORDINARY CYCLING ACROSS BEAUTIFUL ONTARIO • 97% will recommend the GWTA to friends & family. • 99% will recommend the area to friends & family. • 79% felt safe • 98% said the Trail provided a great cycling experience • 99% see the Trail as an important part of FROM THE GREAT LAKES regenera ng the Great Lakes • Generates return visits- 75% plan to come back to the area within 2 yrs • 45% of Ontarians know about the Great Lakes Waterfront Trail TO GREENBELT • Ontario By Bike Partnership • Cycling in Ontario ad • Digital promo ons and legacy i neraries: h ps://www.ontariobybike.ca/150-i neraries#/ • Trade shows • Promo onal and collateral resources TO GREAT NORTH Permanent. Protected. Prosperous. Precious. A legacy for the next generation.
Detailed Maps, Suggested Day & Overnight Trips. WaterfrontTrail.org q Cycling Contributes
• $133B annually to U.S. Economy – generates $17.7B in annual federal and state tax revenue – produces $53.1 billion annually in retail sales and services – 60M recrea onal bicyclists
• $1.2B annually in spending in Québec – creates the equivalent of 10K jobs – adds $215 million in tax revenues – Public investment of $250M to create la Route Verte and generates $134M annually—ROI in 2 years. • 1.6 million cycling visits in Ontario accounted for $517M • 41% of Ontarians say they want to ride a bicycle more than they currently do • On average cyclists spend $317 per trip • 94% of visits by cyclists were overnight visits • 53% believe Province should provide more funding for municipal/regional bike tourism ini a ves • 48% would tour to other parts of Ontario if they cycled more • 70% agree Ontario should promote cycle tourism
[Sources: h ps://www.adventurecycling.org/routes-and-maps/us-bicycle-route-system/benefits-and-building-support/economic-impact/ h p://www.velo.qc.ca/en/Viewpoint/Cycling-in-Quebec-in-2015-confirms-the-growing-popularity-of-biking] Ontario Cycling Tourism Sta s cs 2016/2014, Tourism Research Unit Share the Road Coali on 2014 q Route Discussion
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Dry Rapids Rd Delamere Rd Protect. Connect. Celebrate. V 2018
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Visit the working Google Map of the route at: h ps://drive.google.com/open?id=1wx-IYJF50PtbBBJl9Wq3C3-gsOoWOQFH&usp=sharing Thank you or: h ps://waterfron rail.org/partner-resources/projects/georgian-bay-cycling-route/ Execu ve Director Project Lead Marlaine Koehler Dave Meyer [email protected] [email protected] 416-520-4205 416-943-8080