Read Ebook {PDF EPUB} Mad Vertising by Dick de Bartolo MAD Vertising Or Up Madison Ave.: An Accumulation of Asinine and Arocious Advertising Approaches. Title: MAD Vertising Or Up Madison Ave.: An . Publisher: New American Library/ A Signet Book, . Publication Date: 1972. Binding: Soft cover. Illustrator: Clarke, Bob. Book Condition: Very Good. Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over- sized, we may contact you to let you know extra shipping is required. Payment Methods accepted by seller. Direct Debit (Personally Authorized Payment) Check Money Order PayPal Bank Draft Bank/Wire Transfer. Dick DeBartolo. Dick DeBartolo (born October 19, 1945) is an American writer, most famous for writing for Mad . He is occasionally referred to as " Mad ' s Maddest Writer," [3] this being a twist on Don Martin's former status as " Mad ' s Maddest Artist." DeBartolo served as the magazine's "Creative Consultant" from 1984 to 2009. Contents. Career The Giz Wiz Personal life Awards References External links Further reading. Career. Mad has long spaced out DeBartolo's articles to ensure that at least one appears in every issue. As of his byline in issue #547 in 2016, new DeBartolo material has appeared in 445 consecutive issues, dating back to 1966. This is the longest such streak, nine issues ahead of runner-up Sergio Aragonés (whose streak is also active). [4] (Aragonés would be 25 issues ahead of DeBartolo's run if not for a single missed issue, #111. DeBartolo recounted his first-ever experience submitting material to Mad in 1961: I wrote a sample script ("A TV Ad We Would Like to See") and sent it on to them. I had read in an article that writers should always send a self- addressed stamped envelope along with a script they were submitting. That way, if the script was rejected you would get it back. Otherwise, it is just tossed out. Weeks later, I got back my own envelope. I was so disappointed. Then I figured I would open it in case it was a "nice try" kind of reject. But inside my envelope was cardboard. And scribbled on the cardboard was a note from associate editor Nick Meglin. It said: "Ha ha, thought we rejected your script, but we bought it! Stapled to this cardboard is your check! Please call us about writing more stuff for us!" [5] DeBartolo was also a writer for several TV game shows, beginning with Barry-Enright before moving on to Goodson-Todman. DeBartolo was on the staff of the original Match Game in 1962, when the show was cancelled by NBC. In what were supposed to be the final weeks of the program, DeBartolo is credited with coming up with the silly and suggestive style of questions that the show is remembered for, which led to improved ratings and an "un-cancellation" that kept the show on the air. At the same time, DeBartolo cast several of the show's panelists and guests in his own 8mm film comedies, which he shot on the studio's rooftop. A rare public showing of those films was held in a Manhattan hotel ballroom in 1964. DeBartolo told Game Show Network in 2006 that when Match Game moved its production west to Los Angeles in the 1970s, he stayed in New York and mailed in his questions to the Match Game staff in Los Angeles. The 1973 West Coast-based version ran for nine more years on CBS and in syndication, with DeBartolo as a long-distance contributor; even writing questions for the Match Game-Hollywood Squares Hour on NBC and the 1990 revival on ABC. Besides his experience on the Match Game , DeBartolo served as creative consultant on other Goodson-Todman game shows, such as Tattletales and What's My Line . In 1971, he was able to induce Mad publisher William M. Gaines to appear on To Tell the Truth as himself. However, all four panelists failed to pick out the real Gaines. After stumping the panel, Gaines jokingly denied knowing DeBartolo. [6] After the episode, panelist Kitty Carlisle told DeBartolo, "I never figured it was him. I mean, look at the way he's dressed. I was looking for someone who ran a very successful magazine, so I thought it couldn't be him!" DeBartolo's book, Good Days and Mad: A Hysterical Tour Behind the Scenes at Mad Magazine (1994), traces his first 30 years at Mad and details his friendship with publisher William Gaines. Featuring contributions from other Mad writers and artists, the book recounts memorable anecdotes, notably the ascent that DeBartolo, Gaines, and Gaines' wife Annie once made through the arm of the Statue of Liberty. DeBartolo was also the author of numerous non-reprint Mad paperbacks, including MAD-vertising , MAD Murders the Movies , and The MAD Book of Sex, Violence, and Home Cooking . [7] DeBartolo also scripted several of Don Martin's "Captain Klutz" adventures, which appeared in Martin's series of paperbacks. The Giz Wiz. In February 2006, Dick DeBartolo and began producing a called The Daily Giz Wiz, a short, daily discussion about technology and gadgets appearing on TWiT.tv. Each episode features one gadget chosen by DeBartolo, except for Tuesdays, when Laporte chose it (Turn The Tables Tuesday). Many times, the gadget is not a fancy mainstream one, but a weird, odd, or extremely simple device. For the Friday episodes, DeBartolo picks the gadget from his Gadget Warehouse, an actual storage facility in NYC he rents for keeping his old gadgets. For its 600th episode on June 27, 2008. DeBartolo traveled from NYC to Petaluma, to do the 600th show with Laporte on TWiT Live; the gadget was "Fred Lanes" third hand. A shorter, weekly version of "The Daily Giz Wiz" had formerly appeared on Laporte's syndicated radio show , but was discontinued after a radio network request to make way for more live callers. But, as of mid-2010, Dick comes on Laporte's radio show on Saturday to discuss a gadget. In 2011, the daily netcast program was refactored into a weekly netcast, therefore retitled "The Weekly Daily Giz Wiz." On July 24, 2012, "The Weekly Daily Giz Wiz," changed its day, format, and show title (again). Currently appearing on Thursdays, "The Giz Wiz" features DeBartolo and Chad "OMGChad" Johnson (or Leo Laporte before January 2014) sharing gadget reviews, a random gadget, and a pick from the "Gadget Warehouse." A new segment, in connection with "Turn the Table Turkey," started on July 31, 2012, features "Crap We Found in Skymall," where the viewers vote on the gadget they want reviewed on the next week's show. This segment ended in mid-2013. DeBartolo appears as a monthly guest of Computer America, which is heard in over 30 markets including New York and Boston, as well as a streaming broadcast on the internet. He also has a periodic "gadget" segment on ABC World News Now . DeBartolo made over 100 appearances on Live with Regis and Kathie Lee , offering purchasing advice about various devices and products. On April 23, 2015, it was announced in Episode 1515 that The Giz Wiz would be leaving TWiT.tv and continuing the show solo with Chad "OMGChad" Johnson, utilizing Patreon for funding. [8] Personal life. On August 23, 2012, DeBartolo married his partner of 32 years, Dennis Wunderlin. [9] Awards. DeBartolo was awarded the Inkpot Award in 2011. [10] Related Research Articles. Mad is an American humor magazine founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before it became a magazine. It was widely imitated and influential, affecting satirical media, as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1973–74 circulation peak. William Maxwell Gaines , was an American publisher and co-editor of EC Comics. Following a shift in EC's direction in 1950, Gaines presided over what became an artistically influential and historically important line of mature-audience comics. He published the satirical magazine Mad for over 40 years. is an American TV show that aired on TechTV from 1998 to 2005. The show launched concurrently with the channel ZDTV on May 11, 1998. The Screen Savers originally centered on computers, new technologies, and their adaptations in the world. However, after it was taken over by G4, the show became more general-interest oriented and focused somewhat less on technology. The final episode of The Screen Savers aired on March 18, 2005. Repeat episodes continued to air until March 25, 2005 when its replacement program Attack of the Show! began 3 days later on March 28, 2005. Two spiritual successors to The Screen Savers, on the TWiT Network with Leo Laporte and on with , were started after the original show concluded. On April 19, 2015, Leo Laporte announced The New Screen Savers, which began airing on TWiT network May 2, 2015. Leo Gordon Laporte is the host of The Tech Guy weekly radio show and a host on TWiT.tv, an Internet podcast network focusing on technology. He is also a former Tech TV technology host (1998–2008) and technology author. Joshua "Yoshi" DeHerrera is an American television personality and modding enthusiast who resides in Los Angeles, California. DeHerrera is known as the "Mad Modder", due to his works with computers and technology on the technology-related variety television program The Screen Savers on TechTV. Amber Dawn MacArthur is a Canadian television and netcasting personality, bestselling author of two books, and keynote speaker. MacArthur is the former co-host of BNN's App Central and Bloomberg Brink , G4TechTV's , and TWiT's The Social Hour . She was the most followed Canadian television personality on in 2008. In 2018, she was named DMZ's 30 inspirational women making a difference in tech. This Week in Tech –casually referred to as TWiT , and briefly known as Revenge of the Screen Savers –is the weekly podcast and namesake of the TWiT.tv network. It is hosted by Leo Laporte and many other former TechTV employees and currently produced by Jason Howell. It features round-table discussions and debates surrounding current technology news and reviews, with a particular focus on consumer electronics and the Internet. TWiT is produced in the TWiT "eastside" studios in Petaluma, California, , since 2016, a few miles away from the former "brickhouse" studios where it had been produced for 5 years, and earlier TWiT "cottage", where it was produced for over 6 years. The podcast is streamed live on Sundays at 2:15 P.M. PST. John Kellogg Hodgman is an American author, actor, and humorist. In addition to his published written works, such as The Areas of My Expertise , More Information Than You Require , and That Is All , he is known for his personification of a PC in contrast to Justin Long's personification of a Mac in Apple's "Get a Mac" advertising campaign, and for his work as a contributor on Comedy Central's The Daily Show with Jon Stewart. Buzz Out Loud , "CNET's podcast of indeterminate length," or BOL , as it is affectionately titled by its fans, was a podcast about technology produced by CNET. The podcast was released daily on weekdays for the majority of its run, and weekly on Thursdays near its end. At its inception, the show was hosted by and Molly Wood. Later in the shows life, other hosts, producers and guests appeared on the show although throughout most of its life, the show had either Tom, Molly or both hosting. MacBreak was an internet television show hosted by Leo Laporte, Rene Ritchie, Kendra Arimoto, , iJustine and Emery Wells from TWiT.tv and the Pixel Corps. The podcast was dedicated to Apple's Macintosh computers and other Apple products such as the iPod. FLOSS Weekly is a free and open-source software (FLOSS) themed netcast from the TWiT Network. The show premiered on April 7, 2006, and features interviews with prominent guests from the free software/open source community. It was originally hosted by Leo Laporte; his cohost for the first seventeen episodes was Chris DiBona and subsequently Randal Schwartz. In May 2010, Schwartz took over from Laporte as lead host. May 2020 saw Doc Searls take over the host role in episode 578. Alex Ben Lindsay is an American computer graphics and video production specialist. He is also the founder of the Pixel Corps, dvGarage, and Rebel Unit, all companies involved with computer graphics, computer animation and video production. The Gillmor Gang is a podcast about information technology run by Steve Gillmor, a former contributing editor at ZDNet. The Lab with Leo Laporte was a technology-based television program hosted by Leo Laporte. Episode #1 debuted on April 23, 2007 on G4techTV Canada and HOW TO Channel Australia. The program was produced by Greedy Productions in , BC. Production was overseen by the show's producer(s), Matt Harris (ep.1-180) and Marc Lefebvre. The show also aired on after Rogers Media acquired control of the stations, and episode segments were also posted to Google Video several weeks after initial airing. The Tech Guy is hosted by Leo Laporte formerly of TechTV and now TWiT.tv fame. The show, which was first exclusively broadcast on KFI AM 640 in Los Angeles, California, was picked up for syndication by Premiere Networks in February 2007. The show currently has over 160 terrestrial affiliates in cities including Los Angeles, California, , California, Houston, , and Washington, DC. Laporte streams video of his side of the show on TWiT Live, including caller audio. Anyone can watch the show live on weekends at 11:00 A.M. PST at live.twit.tv The show reaches 500,000 people through its affiliates, placing it second behind The Kim Komando Show in the tech radio field. Natali Terese Morris is an online media personality and co-founder of Morris Invest, a real estate investment company. She was formerly a technology news journalist with CNET and CBS. Veronica Ann Belmont is an online media personality. She was formerly the co-host of the Revision3 show Tekzilla alongside Patrick Norton. Belmont was the co-host of the former TWiT.tv gaming show Game On! along with , and the former host of the monthly PlayStation 3-based video on demand program Qore. Additionally, she was the host for the Mahalo Daily podcast and a producer and associate editor for CNET Networks, Inc. where she produced, engineered, and co-hosted the podcast Buzz Out Loud . Patrick Norton is most commonly known as the former co-host and producer of TekThing , former co-host and managing editor of Revision3 properties Tekzilla , HD Nation , and Systm , and as the former co-host and managing editor of The Screen Savers , an interactive television program on the former TechTV network geared toward the technology enthusiast. ( TNT ) was a podcast with discussions of new stories in conversation with journalists. The netcast is part of the TWiT Network. The show premiered on June 1, 2010. It was originally hosted by Tom Merritt for the first 912 episodes of the show. Becky Worley co-hosted the show from 2010 to 2012. At the end of 2015, Jason Howell and Megan Morrone took over the co-hosting duties for the show. ! is a weekly podcast hosted by Steve Gibson and Leo Laporte. It was the second show to premiere on the TWiT Network, launching in summer 2005. The first episode, “As the Worm Turns”, was released on August 19, 2005. Here's MAD in Your Eye TPB (1984 EC) MAD's Maddest Writer Dick DeBartolo Presents comic books. This item is not in stock. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available. Volume 1 - 1st printing. Cover by Don Martin. Stories by Dick DeBartolo. Art by Don Martin, Al Jaffee, Mort Drucker, Joe Orlando, Irving Schild, Lester Krauss, Paul Coker, Jr., Harry North, Esq., Jack Rickard, Bob Clarke, George Woodbridge, Angelo Torres, and Jack Davis. A MAD Big Book featuring classic material written over the years by Dick DeBartolo, one of the "Usual Gang of Idiots." Mad's spoofs of the first Star Trek movie and TV series, plus '70s disaster classics The Towering Inferno, The Poseidon Adventure and Jaws 2, all featuring art by Mort Drucker. Parodies of TV's Love Boat, Gentle Ben, and game shows, with art by Don Martin, Jack Davis and Angelo Torres. Satires of various special-interest magazines, including bodybuilding, photography and nature. Mad's takes on junk mail, cookbooks and self-defense. Jaw'd, Too; The Towering Sterno; The Poopsidedown Adventure; Star Blecch - The (GACCK!) Motion Picture; Star Blecch; Lust Boat; Mad's Reality Street; Genteel Ben; TV Game Shows Based on Newspaper Headlines; The Mad Getting Married Primer; Condemner Reports Magazine; "Consumer Reports" Magazine For Government Purchasing Agencies; 21st Century Outdoors Magazine; Modern Muscle Magazine; Popular Photo-Monotony Magazine; Feature By Feature Advertising; The Mad Plan to Beautify America with Integrated Highway Signs; Labels We Should've Seen; Some "Purchase Tags" Few People Ever Get to See; A Pledge That Employees Can Really Live Up To; Future "Famous Collector's Series"; Where Our Tax Dollars Go; Mad's Traffic Commissioner of the Year; Sneaky Mad Tactics to Get People to Open Junk Mail; Mixed-Up Junk Mail Mailing Lists; Letters That Cross in the Mail; Specialized Cookbooks; More Specialized Self-Defense Books; T-Shirts Through the Ages; A Mad Look at Sky Diving; Mad "No Tip" Cards; Everyday Scenes We'd Love to See; That'll Be the Day!; The Anatomy of a Movie Ad Campaign; Sure-Fire Burglar Deterrents; A Mad Peek Behind the Scenes in a Department Store at Christmastime; A Modern Business Success Story; Mad's First and Probably Last Reader Survey. 8-in. x 10 1/2-in., 160 pages, B&W. Cover price $4.95. Volume 1 - 2nd and later printings. Cover by Don Martin. Stories by Dick DeBartolo. Art by Don Martin, Al Jaffee, Mort Drucker, Joe Orlando, Irving Schild, Lester Krauss, Paul Coker, Jr., Harry North, Esq., Jack Rickard, Bob Clarke, George Woodbridge, Angelo Torres, and Jack Davis. A MAD Big Book featuring classic material written over the years by Dick DeBartolo, one of the "Usual Gang of Idiots." Mad's spoofs of the first Star Trek movie and TV series, plus '70s disaster classics The Towering Inferno, The Poseidon Adventure, and Jaws 2, all featuring art by Mort Drucker. Parodies of TV's Love Boat, Gentle Ben, and game shows, with art by Don Martin, Jack Davis and Angelo Torres. Satires of various special-interest magazines, including bodybuilding, photography and nature. Mad's takes on junk mail, cookbooks and self-defense. Jaw'd, Too; The Towering Sterno; The Poopsidedown Adventure; Star Blecch - The (GACCK!) Motion Picture; Star Blecch; Lust Boat; Mad's Reality Street; Genteel Ben; TV Game Shows Based on Newspaper Headlines; The Mad Getting Married Primer; Condemner Reports Magazine; "Consumer Reports" Magazine For Government Purchasing Agencies; 21st Century Outdoors Magazine; Modern Muscle Magazine; Popular Photo-Monotony Magazine; Feature By Feature Advertising; The Mad Plan to Beautify America; With Integrated Highway Signs; Labels We Should've Seen; Some "Purchase Tags" Few People Ever Get to See; A Pledge That Employees Can Really Live Up To; Future "Famous Collector's Series"; Where Our Tax Dollars Go; Mad's Traffic Commissioner of the Year; Sneaky Mad Tactics to Get People to Open Junk Mail; Mixed-Up Junk Mail Mailing Lists; Letters That Cross in the Mail; Specialized Cookbooks; More Specialized Self-Defense Books; T-Shirts Through the Ages; A Mad Look at Sky Diving; Mad "No Tip" Cards; Everyday Scenes We'd Love to See; That'll Be the Day!; The Anatomy of a Movie Ad Campaign; Sure-Fire Burglar Deterrents; A Mad Peek Behind the Scenes in a Department Store at Christmastime; A Modern Business Success Story; Mad's First and Probably Last Reader Survey. 8-in. x 10 1/2-in., 160 pages, B&W. Cover price $4.95. Customer Testimonials Our customers have some nice things to say about us: Customer Testimonials Mailing List Join our Mailing List for news and sales. We’ve been selling comics since 1961 (our first sale: Fantastic Four #1 at $0.25, see one of our first ads) and on the web since 1996. Copyright © 1996 - 2021 Lone Star Comics Inc. Character images copyright © their respective owners. After 45 years, Mad Magazine's Dick DeBartolo still delights in creating comic lunacy. But when he opened the envelope, he found a surprise: “[It] was just stuffed with cardboard,” he says. “On the cardboard it said, ‘Ha, ha, ha! Thought this was your script being returned? We have bought your script.’” Stapled to the cardboard was a check for $100 and a note saying, “Please call us, because we'd like you to write more for us.” Now 45 years later, DeBartolo is still at it. “At first it was just on and off, on and off,” DeBartolo says, “and then Bill Gaines, the publisher back then, said, ‘What do you want from us?’ and I said, ‘I just want to be in every issue.’ And he said, ‘You got it.’” DeBartolo — also known as “Dickie D” and “Mad’s Maddest Writer” — has written for almost all the regular features at Mad. He's brainstormed everything from the Alfred E. Neuman covers to the fold-in at the back. He practically invented what's come down to us as the Mad Movie Parody. “I have a letter in the bathroom from George Lucas saying there should be an Academy Award for satire for our take off on Star Wars — which we called ‘Star Bores,’” DeBartolo says. “It's one of my favorite things. That's why it's hanging in the bathroom.” Born into an Italian immigrant family in Brooklyn, DeBartolo always wanted to be in show business. His father hated the idea. “My father was born in Italy, so showbiz was not a big thing in his life,” DeBartolo says. “A writer is not an occupation,” his father would say. “An occupation involves tools.” DeBartolo’s first “tools” were a microphone and a tape recorder. He dreamed of being an MC. He printed R.D. Bartolo Studios on the wall and broadcast to the lady next door. Like so many artists, DeBartolo’s dreams were driven by a need to escape: “Escape my father, escape my crappy childhood,” DeBartolo says. “I did some therapy and the analyst said, ‘You probably developed a great sense of humor to overcome depression.’ So it served me well.” DeBartolo escaped Brooklyn and got all the way to . Manhattan, where he lives with his long time partner, Dennis. Mad Magazine's demographic of primarily pre-adolescent boys is not known for their enlightened attitudes towards sexuality. But the offices at Mad were accepting. He wasn’t exactly out, but he says, “I never hid anything. You would just know, because I would say to Bill [Gaines], 'Have a great weekend, say "Hi" to Annie,' and Bill would say 'Have a great weekend, say "Hi" to Dennis.’" In between Mad features, DeBartolo helped create Match Game, the risque quiz show from the old Mark Goodson-Bill Todman daytime TV empire. He spent years there, writing double entendres for celebrities like Charles Nelson Reilly. Lots of people know Dickie D nowadays as "The Giz Wiz," his weekly podcast about gizmos and gadgets. He records the show from a home studio that's soundproof — and pretty much adulthood proof. “I call it "Gizney Land," because I have a train telephone, and when it rings you hear steam and train whistles,” DeBartolo says. “I have many microphones, many cameras and I can broadcast to tens of thousands of people around the world.” It’s a big step up from the lady next door. He may be keeping adulthood at bay, but Dickie D is getting older. Bill Gaines, the founder of Mad, died in 1992 and Dick still venerates the memory of the guy who sent him that first $100. Gaines has a stone in the Botanical Gardens in Brooklyn. DeBartolo, though also from Brooklyn, expects no such honor. “Bill is famous. I'm a writer,” he laughs. Want a seat at the table? Every morning, the editorial team at public radio’s international news show The World meets to plan what they'll cover that day. Want to see what's on deck? Sign up for our daily newsletter TOP OF THE WORLD and get the big stories we’re tracking delivered to your inbox every weekday morning. Dick DeBartolo. Dick DeBartolo (born October 19, 1945) is an American writer and model railway enthusiast, most famous for writing for Mad . He is occasionally referred to as " Mad 's Maddest Writer," [2] this being a twist on Don Martin's former status as " Mad 's Maddest Artist." DeBartolo served as the magazine's "Creative Consultant" from 1984 to 2009. Mad has long spaced out DeBartolo's articles to ensure that at least one appears in every issue. As of his byline in issue #502 in 2009, new DeBartolo material has appeared in 400 consecutive issues, dating back to 1966. This is the longest such streak, surpassing runner-up Sergio Aragonés by nine issues. [3] (Aragonés would be 25 issues ahead of DeBartolo's run if not for a single missed issue, #111. Al Jaffee would also be 16 issues ahead of DeBartolo, had he appeared in issue #360. Other than these three, only Dave Berg (whose streak was halted by his death) appeared in as many as 300 consecutive issues.) DeBartolo has written well over 250 television or film parodies for the magazine, easily the most by any Mad writer. DeBartolo recounted his first-ever experience submitting material to Mad in 1961: I wrote a sample script ("A TV Ad We Would Like to See") and sent it on to them. I had read in an article that writers should always send a self- addressed stamped envelope along with a script they were submitting. That way, if the script was rejected you would get it back. Otherwise, it is just tossed out. Weeks later, I got back my own envelope. I was so disappointed. Then I figured I would open it in case it was a "nice try" kind of reject. But inside my envelope was cardboard. And scribbled on the cardboard was a note from associate editor Nick Meglin. It said: "Ha ha, thought we rejected your script, but we bought it! Stapled to this cardboard is your check! Please call us about writing more stuff for us!" [4] DeBartolo was also a writer for TV game shows, beginning with Barry-Enright before moving on to Goodson-Todman. Writing for Match Game , DeBartolo is credited with coming up with the bawdy and suggestive style of questions that the show is remembered for. During the early 1960s, while writing for Match Game , DeBartolo cast several of the show's panelists and guests in his own 8mm film comedies, which he shot on the studio's rooftop. A rare public showing of those films was held in a Manhattan hotel ballroom in 1964. DeBartolo told GSN in 2006 that when The Match Game moved its production west in the 1970s, he stayed in New York and mailed in his questions to the Match Game staff in Los Angeles. The West Coast version ran for nine more years on CBS and in syndication. Besides his experience on the Match Game , DeBartolo served as creative consultant on other Goodson-Todman game shows, such as Tattletales and Super Password . In 1971, he was able to induce Mad publisher William M. Gaines to appear on To Tell the Truth as himself; all four panelists failed to pick out the real Gaines. After stumping the panel, Gaines jokingly denied knowing DeBartolo. [5] Contents. Mad memoir. DeBartolo's book, Good Days and Mad: A Hysterical Tour Behind the Scenes at Mad Magazine (1994), traces his first 30 years at Mad and details his friendship with publisher William Gaines. Featuring contributions from other Mad writers and artists, the book recounts memorable anecdotes, notably the ascent that DeBartolo, Gaines, and Gaines' wife Annie once made through the arm of the Statue of Liberty. DeBartolo was also the author of numerous non-reprint Mad paperbacks, including MAD-vertising , MAD Murders the Movies , and The MAD Book of Sex, Violence, and Home Cooking . [6] DeBartolo also scripted several of Don Martin's "Captain Klutz" adventures, which appeared in Martin's series of paperbacks. The Giz Wiz. In February 2006, Dick DeBartolo and Leo Laporte began producing a netcast called The Daily Giz Wiz, a short, daily discussion about technology and gadgets appearing on TWiT.tv. Each episode features one gadget chosen by DeBartolo, except for Tuesdays, when Laporte chose it (Turn The Tables Tuesday). Many times, the gadget is not a fancy mainstream one, but a weird, odd, or extremely simple device. For the Friday's episode, DeBartolo picks the gadget from his Gadget Warehouse, an actual storage facility in NYC he rents for keeping his old gadgets. For its 600th episode on June 27, 2008. DeBartolo traveled from NYC to Petaluma, California to do the 600th show with Laporte on TWiT Live; the gadget was "Fred Lanes" third hand. A shorter, weekly version of "The Daily Giz Wiz" had formerly appeared on Laporte's syndicated radio show The Tech Guy, but was discontinued after a radio network request to make way for more live callers. But, as of mid-2010, Dick comes on Laporte's radio show on Saturday to discuss a gadget. In 2011, the daily netcast program was refactored into a weekly netcast, therefore retitled "The Weekly Daily Giz Wiz." On July 24, 2012, "The Weekly Daily Giz Wiz," changed its day, format, and show title (again). Currently appearing on Thursdays, "The Giz Wiz" features DeBartolo and Chad "OMGChad" Johnson (or Leo Laporte before January 2014) sharing gadget reviews, a random gadget, and a pick from the "Gadget Warehouse." A new segment, in connection with "Turn the Table Turkey," started on July 31, 2012, features "Crap We Found in Skymall," where the viewers vote on the gadget they want reviewed on the next week's show. This segment ended in mid-2013. DeBartolo appears as a monthly guest of Computer America, which is heard in over 30 markets including New York and Boston, as well as a streaming broadcast on the internet. He also has a periodic "gadget" segment on ABC World News Now . DeBartolo made over 100 appearances on Live with Regis and Kathie Lee , offering purchasing advice about various devices and products. On April 23, 2015, it was announced in Episode 1515 that The Giz Wiz would be leaving TWiT.tv and continuing the show solo with Chad "OMGChad" Johnson, utilizing Patreon for funding. [7] Personal life. On August 23, 2012, DeBartolo married his partner of 32 years, Dennis Wunderlin. [8]