THE BUSINESS APP CASE STUDY BOOK Stories behind some of the most successful business apps ever developed By Regalix, Inc. Contents 01 02 Productivity Business Utility 5-120 121-231 06 AutoCAD 360 122 VIP Access 11 2X Client RDP/Remote Desktop 127 GoPayment 16 DocuSign Ink 132 QuickBooks Online for iPad 21 mGRC 137 ICM Mobile 26 StarPhone 142 Enterprise Connect 2013 Mobile App 31 Appian Mobile BPM 147 Square Register 36 Project Planning Pro 152 Tableau Mobile 41 Safety, Audit & Inspection Form Builder 157 New Relic for iOS 46 Harmony Strategy & Tactics System 162 SunOpps Lite 51 Intuit Field Service Management Mobile 167 mORE Power - Solar Panels Monitoring App 56 Sendinc 172 AirWatch Mobile Device Management 61 Mynd Calendar 177 Webalo 66 VMware Mobile Knowledge Portal 182 Snap by Infusionsoft 71 Divide 187 Documents To Go® Standard 76 ZenDay 192 S&OP Analytics 81 bigtincan hub 197 MobileDay 86 CloudOn 202 Black & Veatch 91 ServicePal 207 Solar/Channel 96 Results 212 NQ Mobile Vault 101 GageIn 217 App Genie 106 2013 Corporate Meetings Summit Event App 222 SilverShop 111 Teambox 227 Kivox app 116 Fleksy Contents Contents 03 04 Management Finance 232-257 258-283 233 Good for Enterprise 259 The Next Generation Fidelity App for 238 Good Collaboration Suite iPhone and iPad 243 Egnyte 264 TriNet Expense 248 Appulse 3.0 269 Coupa Mobile 253 SHECA 274 Adaptive Discovery 279 Cloud CFO for Small Businesses Contents Contents 05 06 Social Business Others 284-314 315-330 285 Ocutag Snap 316 bankaroo mobile 290 MUSEUM NFC 321 DropLocker 295 Voxer Business 326 Virtual Fit Showcase 300 CityAge 331 Twine 305 DreamPro Social Real Estate for Agents & Brokers 310 Perch - Small Business Contents Productivity 06 AutoCAD 360 11 2X Client RDP/Remote Desktop 16 DocuSign Ink 21 mGRC 26 StarPhone 31 Appian Mobile BPM 36 Project Planning Pro 41 Safety, Audit & Inspection Form Builder 46 Harmony Strategy & Tactics System 51 Intuit Field Service Management Mobile 56 Sendinc 61 Mynd Calendar 66 VMware Mobile Knowledge Portal 71 Divide 76 ZenDay 81 bigtincan hub 86 CloudOn 91 ServicePal 96 Results 101 GageIn 106 2013 Corporate Meetings Summit Event App 111 Teambox 116 Fleksy Productivity AutoCAD 360 Autodesk, Inc. AutoCAD 360 Brief: In the past, architects, contractors and building owners carried large and numerous blueprints out into the field. This was cumbersome and not very efficient, especially when they had to update the plans with edits and modifications. The advent of DWG files, removed much of their problems. However, DWG files have some major drawbacks. They can be large and complicated and may pose problems while opening in certain devices. To overcome the shortcomings associated with DWG files, Autodesk decided to develop an app to help users can view, create, edit, and share CAD drawings anytime, anywhere, and from any device. AutoCAD® 360 is a free cloud-based CAD app which provides essential tools for sketching and documenting, and enables users to redline drawings on-site, document as-builts, and share DWG™ drawings. Though the app is designed to be used by businesses of all sizes, it is especially useful for small businesses that need to be mobile, flexible and communicate in real-time with contractors, vendors and customers. App Name: AutoCAD 360 App Category: Productivity App URL (Google Play Store): Click Here App URL (Itunes): Click Here Regalix© / www.svbaawards.com /07 AutoCAD 360 Challenges: Viewing and editing a drawing requires fair amount of computing power that is typically available on well-equipped PCs. On this count the biggest challenge was to pair the functionality down in the right ways to keep the mobile version useful, simple, and not cluttered with functionality. At the same time the developer had to ensure the presence of all the key tools that would enable a great cloud-based CAD experience. The other challenge was to take into consideration the subset of AutoCAD tools that mobile users would need. On the design front the challenge was to build an interface that would give users a feel like that they were still working in AutoCAD, but with the ease of use of a mobile device. Regalix© / www.svbaawards.com /08 AutoCAD 360 Solution: While developing AutoCAD 360 (originally known as AutoCAD WS), Autodesk developed the base code with C++ to enable easy porting to different mobile OS platforms. The company focused on developing a technology that would enable customers to enjoy high quality viewer and editor and at the same time take advantage of the unique features of a mobile device like touch screen, GPS and front-end and back-end cameras. The developer has broken the app’s functionality into three areas: viewing, editing and sharing. With the viewing section a user can view 2D and 3D DWG drawings stored in the AutoCAD 360 online account. One can see all aspects of a drawing including layers, external references, and image underlays, and use the multi-touch zoom to navigate around. The edit feature helps one to draw and edit shapes, scale, move, and rotate objects, and add text annotations before saving it on AutoCAD 360 workspace. The sharing option can be used to share designs directly from the app, print remotely from one’s device or plot designs to PDF or DWF to share via email. The paid AutoCAD360 Pro Subscription provides a user access to advanced features like larger file size support, connectivity to third- party storage (including Dropbox, Box and more), advanced layer management, etc. Regalix© / www.svbaawards.com /09 AutoCAD 360 Results: After its launch the app has met with phenomenal success over the world with 500,000 downloads taking place in the first month itself. Within one year AutoCAD 360 had more than 1 million users. Today, the free and paid versions of the app together make for 13 million users across all mobile platforms (iOS, Android and Kindle). The app has been downloaded in more than 155 countries and so far over 40 million files have been uploaded to the system. By simplifying and democratizing the use of AutoCAD desktop, AutoCAD 360 is now being used by people who are not traditional or professional CAD users. 13 million Overall Downloads 500000 First month downloads 155 countries Downloaded in Social network size: Over 250,000 Facebook followers 220,000 downloads Maximum downloads in a day Regalix© / www.svbaawards.com /10 2X Client RDP Remote Desktop 2X Software Ltd Remote Desktop Client Brief: Remote working has brought about a transformational change in the business landscape. Workers now have the freedom to choose their place and time of work. As organizations begin to embrace this concept, they need to ensure secure and anytime availability of enterprise applications from remote work locations. The 2X Client for RDP / Remote Desktop is an innovative solution developed to address this need. With this app, people can use their home PC/Tablet to access files on work PCs and connect on different operating systems including iPad and iPhone. The app also connects to 2X Applicationserver XG to seamlessly run published Windows applications on all major virtual desktop infrastructures. The app has been developed with the objective of providing users a new level of flexibility to meet their growing mobility needs. App Name: 2X Client RDP/Remote Desktop App Category: Productivity App URL (Google Play Store): Click Here App URL (Itunes): Click Here Regalix© / www.svbaawards.com /12 Remote Desktop Client Challenges: On the technological front, the development team had to take on several challenges to tailor the app to a broad audience. Firstly, the user interface had to be kept simple for the novice user. Getting access to remote PCs with a few simple clicks was what the average user was looking for and ensuring this was a formidable task. The app also had to ensure quick and easy remote connection across diverse operating systems. Secondly, the developer had to ensure that the app is hardware independent for ease of deployment on different mobile devices. Optimizing the app for a uniform look and feel and functionality was yet another challenge. On the business front, the main challenges were to correctly position the app in the marketplace, and choose the right marketing channels to reach out to prospective customers. Regalix© / www.svbaawards.com /13 Remote Desktop Client Solution: It took 2X Software roughly a year to develop the app. The company focused on Windows, Mac, Linux, Android, iOS, Blackberry, Chrome and finally Windows Phone platforms. It strictly followed industry best practices as a benchmark for developing applications for each platform. Extensive market research was carried out to collect user feedback and use it to make necessary changes. The app had to go through a very thorough process of testing with different users and across different platforms. While developing the app, close attention was paid to enhance SSL security. In fact, the company’s paid app, 2X Secure Remote Desktop is the only product to provide users with on-demand, proactive protection against both known and unknown attacks through remote desktop connections, thereby securing access to home Windows desktops and laptops. 2X Software, has a very strong Beta testing program. Users’ sign up to test and give feedback and the recommendations made to fix bugs are incorporated in the next version. The marketing team leveraged Search Engine Optimization (SEO), blogging, social media, paid advertising, press releases and affiliate marketing to position the app in the market. SEO was the most effective marketing channel for the company. Regalix© / www.svbaawards.com /14 Remote Desktop Client Results: The 2X Client for RDP / Remote Desktop has been an incredible success for 2X Software.