SUNDAY, JUNE 19, 2016 (PAGE-2)

THIS WEEK FOR YOU 19TH JUNE TO 25TH JUNE 2016 ARIES : LIBRA : A noticeable change in planetary position This week, around Tuesday, Sun shifts into a happens on Tuesday. Sun shifts to a watery Sign Cancer, the 10th from your watery Sign Cancer. On the same day Sign. Those in business with government Arundhati Magotra (vi) Advertising is identified communication. The A desirable medium is one where listeners, viewers or full Moon blazes in the sky. Such con- controlled institutions and companies All aboutadvertiser signs name advertising to his advertisement for the pur- readers are the target consumers of the market. Media figurations always bring forth amplified could benefit with the presence of Sun in “Doing business without pose of publicising his identity. circulation must match the distribution patterns of the emotions. You become frank, forthright the 10th House from Libra. Short term offi- Objectives product. Further more, those Media should not be select- and transparent. You want to gallop ahead and cial trip by businessmen and sales representatives may not let anything stop you! However, retrograde Saturn not yield desired results, though. Job holders will remain Advertising is like winking at a (i) To stimulate sales amongst present, former and ed which will reach the designed type of Market with a does not seem to support you. You may encounter some stressed, due to heavy work load and hard pressed girl in the Dark, you know what future consumers. It involves a decision regarding the minimum of waste circulation. odds on the way. Job holders need to careful about omis- deadlines. Ganesha recommends that you take some Media, e.g TV rather than print. Cost of Media sions and errors while rushing to meet deadlines. It is time out to relax and revitalize yourself. Money matters important that you are well organized and relaxed here, may also concern you here. With regards to health, you are doing but no body else (ii) To communicate sale with consumers. This The cost of advertising Media shall be commanded in advices Ganesha. Loosen up! It'll make you more effi- those with chronic problems may find the right cure that involves decision regarding copy. relation to : cient and active. As far as health is concerned, slow brings relief here. And those with respiratory com- does’’. plaints, particularly asthma, need to take extra precau- (iii) To retain the loyalty of present and former con- (a) The amount of funds available and digestion may bother you. Some light, appropriate exer- sumers. Advertising may be used to reassure the buyers cise in the morning could be helpful. tion this week to keep the matter under control. (Steward H. Britt) (b) The circulation of Media SCORPIO : TAURUS: that they have made the best purchase, thus building loy- Nature of Message The transits of Saturn and Sun in opposition In the coming days, the focus will be on Advertising is multidimensional, it is a form of mass alty to the brand name of the firms. Advertising is a form to each other can be a stressful experi- The Perfect Media should be compatiable with the building healthy relationships, both at ence. The redeeming movement here is communication, a powerful marketing tool, a compo- of promotion and like a promotion the objectives of adver- advertising Message. The Management should consider home and work. Although the week that Sun now comes out of this opposition tising are exposures, attention, comprehension, attitude starts with discontentment and annoy- nently economic system, a means of financing the mass the Media which are suitable for the preconstruction of by entering watery Sign Cancer. This media, a social institution, an art form, an instrument of change and behaviour or action. Advertising objectives ance, by Tuesday, with Sun changing change seems to support businessmen and the message to the market. sign to enter a cardinal sign of Cancer, you professionals. Meeting influential people could enhance business management, a field of employment and a pro- serves as guidelines for the planning and implementation Time and Location of Buying decision are likely to develop a genuine business relationship their prospects. However, deliberate well before making fession. of the entire advertising programmes. The advertiser shall select the medium which will that will help you grow financially. You will enjoy party- any commitment. Retrograde Mars transiting through The word Advertising originates from a Latin word What Advertising included ing with some influential person in society. Singles your sign gives way to temperamental tendencies. reach the customer at or near the time he makes the buy- yearning for physical intimacy will find somebody suit- Refrain from being moody, counsels Ganesha. Transit of Advertise which means “To turn To.” The dictionery (i) The information in an advertisement should ing decision, and the place where he makes it. able and like-minded. However, those married will retrograde Mars does not sound well for harmony in benefit the buyers. It should guide them more satisfac- meaning of the term is to give public notice or to announce Once a medium is has been well established and has remain unhappy for one reason or another. Planetary marital life. You may become overly possessive here publicity.’’ tory expenditure to their Rupees. position indicates that inconsiderate behavior of some- thus hurting sensibility of your partner. In a healthy rela- build up a significant readership or audience, it is in a The American Marketing Association, Chicago has (ii) It should suggest better solutions to their problems one close will hurt your sentiments. Ganesha recom- tionship both the partners need to give space to each stronger position to attract advertisers who are on the mends that should take this lying low; do not react. other, and have freedom to express their views, reminds defined Advertising as “Any paid form of non-personal otherwise the advertising will not get continued patron- lookout for such media to reach audience with their sell- Money wise there will be ease and comfort. You will Ganesha. presentation or promotion of ideas, goods or services by age the needs to maximise his long run profiles. also be able to meet all your expenses, without stress. SAGITTARIUS: an identified sponsor. (iii) The content of advertisement is with in the con- ing massages. GEMINI : The week opens with a bit of luck and a Importance of Planetary positions at the beginning of the bit of fortune in general. Tuesday sees Role of Advertising tract of the advertiser and not the medium. week seem to be favoring those madly- Sun, ruler of the ninth House, shifting Advertising is a relatively low cost way of conveying (iv) Advertising devoid of persuation is ineffective. Advertising in-love to elope and tie the knot. In into watery cardinal Sign Cancer. This selling messages to numerous prospects and is important The advertisement that fails to influence any The consumers contrast, those married will encounter does not seem to support result orient- enjoy a good number melancholic days. You will need to ed actions. You need to work doubly hard in most marketing programmes. It can secure leads for one either immediately or in something to pump up passion in your now. Matters related to your family may salesmen and middlemen by convincing readers to future, represents a of benefits from marriage. Around Tuesday, Sun leaves your sign to need close attention. Spend some time at home at reg- request more information and by identifying outlets han- waste of Advertising. It is enter moody Cancer. This is likely to draw more rela- ular intervals to have your finger on the pulse. With only through tives and friends to visit your house. In turn routine Mars transiting in retrograde mode, wild ideas and dling the product. expenses will increase. Those doing jobs will continue thoughts may cross your mind. Your approach too may Importance of Advertising advertising the being hard pressed. Businessmen and professionals get casual. This kind of mood does not add to produc- potential buyers tivity. What you need here is a one point agenda and Advertising has become might have a daunting time chasing some high net increasingly impor- obtain detailed worth customers. With regards to health, diabetics one goal at work that keeps you focused and motivated. need to be careful about what they eat. Do not deviate With respect to your health, Ganesha feels that you information from the prescribed diet, advocates Ganesha. And try to may suffer from mineral deficiencies or bone/ joint regarding the pains. Take care, and moderate your diet likewise. avoid late night meals and fast foods. CAPRICORN: market. In the CANCER : This week, you will be on a de-clutter Around Tuesday, Sun enters your sign. follow pas- spree - and cleaning not only your home tant to business This will add to your confidence. You and work space, but also clearing your sages we have will now start taking firm decisions. mind shall be on your agenda. You will enterprises- both large and said out the However, do not get swollen headed clear your cupboard and desk, organize small. Advertising has become an and arrogant. Moon coming in contact importance of your things, and generally get more sys- important factor in the campaign with retrograde Saturn will motivate you tematic in life. Mentally too you will classify, adveritising the to reconcile with your spouse and restore harmony. Try categorize, and list out priorities and work accordingly to achieve such societal - oriental objec- consumers. to spend quality time with each other to bond romanti- to achieve results. With Saturn transiting in retrograde tives as the discontinuance of smoking, family planning, money. Source of cally. Around midweek, you could launch plans to start mode, do not risk money to earn more money. physical fitness and the elimination of drug abuse. Adver- Consumers Needs a new venture. However, wait till Mars becomes direct Speculation oriented activities are strictly prohibited, knowledge in motion. Singles will not make much headway in forg- warns Ganesha. You need to handle issues at home del- tising performs an informative and educative task that for Advertising Its virtual senic, ing relationships. As far as health is concerned, diabet- (i) Advertising is important because it equips the con- icately. Refrain from being critical and sarcastic. From makes it extremely important in the functioning of mod- the advertisings an ics need to be careful this week. Strictly follow the diet Tuesday Sun enters a watery sign Cancer in opposition ern Indian society. sumers with the facts he needs to make an intelligent prescribed by your physician. Stay away from food with to your sign. This brings in discord in marital life. Some attractive source of favourising valuable information to the Nature and Advertising choice. high sugar content. And most importantly, have a peri- kind of misgiving with your spouse may spoil the atmos- potential of consumers or prospects. We find valabic mes- odical check up, advises Ganesha. phere at home. Keep you cool even under provocative Advertising is a growing business in India today. It has (ii) Advertising impels consumers to aspire for the bet- LEO : situations. been gaining importance in the economy. The role which ter standard of living sages for methods of using the product on the wrapper or This week your deeper-level feelings may AQUARIUS : package of the goods. This week brings in a cushy time for job advertising plays continues to increase in significance (iii) Time is saved in shopping come into focus. There is the full Moon Helping buying decisions radiating in the sky that brings hidden holders. There is no heavy work load, no year after year. In India Advertising as a potent and recog- (iv) Advertising tells the consumers, where he can emotions to the surface. As the Sun pressing deadlines and no hard-to- nised means of promotion was accepted only 30 year ago. obtain the good, they required. It is responsible for the On the basis of advertising the concerns do not face changes sign here to enter the watery please seniors. However, do not become This delay is obviously attributable to delete industriali- low reader costs of newspaper and magzines any difficulty particularly while making the buying deci- cardinal Sign Cancer, the focus may shift to complacent, remain focused on you work. Around Tuesday, Sun enters watery sation in our country. But today India has also imerged It is an educative value. expenses. Your habitual expenses may increase now. sions. sign Cancer. From here on, those married But interestingly, even then you will be relaxed and as in Industrial Nation, which is quite evident from the Media Selection Best goods and services at low prices could face discord. Husband and wife may not be on the nature of advertisement that appears regularly in Local As an electrical current flows from one end to the oth- relieved. This is because the Sun is not being influenced same wavelength on important issues. However, there The advertising helps the potential payers in getting by retrograde Saturn anymore. Businessmen should be is nothing to worry. Love will return soon and both will as well as National Newspaper. er through a conductor. So the advertising message is desired goods and services at the low possible prices Although happy with status quo for the stars are not supportive be seek each other's company eagerly, says Ganesha. What Advertising is : transmitted through the advertising Media from the the prices are low. However the quality is superior. at this juncture, especially Venus which is in combusted Those employed are likely to be entrusted with more (i) It is a Mass communication reaching on large num- advertise to the target audiences. Advertising Media are state. There will be a growing sense of dissatisfaction responsibilities. This indicates a kind of indirect promo- Rise in standard of living and discontent in the family. You need to spend time tion. Your diligence and achievements will be applaud- ber of consumers the vehicles which carry the advertising messages. with family members to understand their aspirations ed by colleagues. But there are also murmurs of jeal- (ii) It is not personal communication, for it is not deliv- Selection of Media It is right to say that advertising helps in raising the and work out a realistic budget for them. Be vigilant, ousy. Just ignore and move ahead, advices Ganesha. ered by an actual person, nor it is addressed to specific One of the more difficult areas of decision making in standard of living in the society. This is based on the log- PISCES : while making any financial transactions here. Those in persons. Advertising is choosing the best Medium. ic that the potential buyers attempt to raise their level of business will need to follow up to recover dues. There This week, thanks to planetary place- also are chances that your dues may just go down the ments, love and romance is in the air. (iii) It is a commercial communication because it is Media selection involves a basis understanding of the income particularly to get the luxuries and semi-luxuries. drain. So, remain attentive about these matters, warns Opposition of Moon and Venus may used to help assure the advertiser for a long business life capabilities and costs of the major advertising Media. Knowledge of prices keep you in a joyful, romantic mood in Ganesha. the coming days. This is a good time to with profitable sales. Factors in selecting media objectives The advertising helps the customer while getting the VIRGO : resolve differences in relationships that (iv) Advertising can be economical, for it reaches large Advertising objectives detailed information regarding the pricing structure This week you may find yourself barking have meaningful and emotional links. groups of people. This keeps the cost per message low. The most important consideration in choosing Media adopted by the different productions. This also helps the up the wrong tree. In the coming days, Around Tuesday, Sun shifts into sensitive Cancer, the you are likely to run after a scheme or 5th from your Sign. The end of opposition to retrograde (v) The communication is speedy, permitting an is the objective of Advertising, the objective include a potential buyers in buying decisions. venture, which may have little or no Saturn will relieve you mentally, even though the advertiser to speak to millions of buyers in a matter of few specification of the target consumer are the interal effect It would be right to say that consumers at large get potential for monetary gains. This is ground level situation may not have changed much. hours. of the message upon him. multiprolonged benefits through advertising. due to the lack of support from planetary But, for job holders, even this small change brings in changes taking place at the beginning of the week. Sun significant results, says Ganesha. They will now feel changing Signs to enter the cardinal Sign Cancer to join comfortable with their position. Businessmen and pro- Venus already posited therein may not help you make fessionals could step forward with renewed confidence. much headway in the monetary matters. Your best Around Wednesday-Thursday, singles on the lookout option here would be to chill and take a long term view for like-minded people shall get chances to mingle with SPORTS SPHERE INNER VOICE of the situation. Domestic matters may need your the ones who matter. Those married will also be feel immediate attention at the moment. There does not happy to share tender, cozy moments with their life Aththachchi Nuwan Pradeep Roshan Fernando seem to be a viable solution in sight. The need of the partner. JUNK THE JUNK FOOD hour is tact and patience. With strong Mercury draw- (born 19 October 1986), commonly known as ing close, the scenario will change for the better. There Some memories always haunt, His reply would be, "sorry, I can't ". will come some opportunities through which you could Nuwan Pradeep, is a professional Sri Lankan Hard you may try to erase, Of late he could not even keep, benefit. With regards to health, respiratory problems But you just can't. Steady gait or exert a little , need to be treated at the earliest. If you have asthma cricketer who is playing for Tests and ODIs. With you need to take extra care. Always be in contact with the fellow pacer , Pradeep is This one has to do with my one dear friend, Doctors diagnosed unhealthy food habits, your doctor for health issues, advises Ganesha. Whose craze for junk food Had left his bones too brittle. the opening bowlers in test . Despite being I could not comprehend . Even after doctor's serious warnings , a national cricketer, he had never actually played Only child of affluent mom and dad, He could not reign in his yearnings. CIPHER DECIPHER the game until he was 20. He shot into promi- He often bragged about his visits to , His craze for junk food was e-mail: [email protected] nence after winning a speed contest, Domino's, Pizza Hut, KFC and McDonald, Cause for his sufferings earning a national test call up less than 3 years I envied what a blessed life he had. Then one day principal broke Hi Friends! We are back with your favourite column for the week. Please later. In 2010, Pradeep was called up to the Sri His tiffin would have pizza, Heart breaking dreaded news have a look at OUR MESSAGE before you send in your message to us. burgers and French fries, Lightning struck, fighting tears Lankan squad for the second Test against India. My paratha sabzi tiffin As I stood was compelled to brood 1. To all from Neeraj Gupta: “ We have just enough religion to make us hate, but not enough to make us love In 2011 he was again selected to the national Test squad, in the tournament one another”. always elicited silent cries. Did he eat junk food or he had been 2. From Kardeep Kaur to all: “ Life’s each lesson has to be taken the right way, accept and uses for making against Pakistan in the UAE. He made his Test debut against Pakistan in But I noticed slowly he had become obese, Eaten by the junk food . a better tomorrow”. October 2011, but did not take a on debut. He became a in and out pace He would tire soon and start to pant, Panini Sharma 3. To all from Anil Kumar Nanda: “ The will to win is important but the will to prepare to win is vital.”. bowler for due to most of injuries. Despite the fact, he is one of the Whenever we asked him to join in play, JPS, Jammu 4. From K K Gupta to all: “ Never worry whether another person checks you or not, God is always their to fastest bowlers ever found on current Sri Lanka squad. He took his first interna- watch human action”. LIFE GOES ON 5. To all from Rishab Raina: “ Challenges are what make life interesting and overcoming them is what makes tional wicket by dismissing Mohammad Ayub of Pakistan on 25 June 2012 at Whether there is LIFE GOES ON.. life meaningful”. Galle International Stadium. After the tour of New Zealand in 2014/15 season, 6. From Raman Gupta to all: “ Active mind, positive attitude and planned action always have high yielded Happiness or sorrow, Whenever upset think about Pradeep showcased his bowling abilities, which sealed him in the permanent resuly favour of mankind” difficulties or troubles, The life of an insect , 7. To all from Reyasat Waque Mughul: “ There is no use of running fast when you are on the wrong road”. spot in Test squad. He is currently a bowling partner of Dhammika Prasad in pain or suffering handicapped person, diseased person 8. From Sharda Gupta to all: “ The true sign of intelligence is not knowledge but imagination”. . Pradeep is married to his longtime partner, Nilakshi Champika. LIFE GOES ON.. 9. To all from Abhi Gupta: “ Don’t be afraid to take a big step. You cannot cross a chasm in two small jumps”. Gain some strength Their wedding was celebrated on 7 May 2015. It doesn't stop! 10. From Ruchika Gupta to all: “ Patience with family is love. Patience with others is respect. Patience with Friends take a deep breath Life is a precious gift yourself is confidence”. And keep moving because 11. To all from Naresh Kuamr Gupta: “ Excellence is not a skill. It is an attitude”. Given to us by God 12. From Tufail H Chowdhary to all: “ Other say “ simple living, high thinking” . I say simple living, positive There are ups and down LIFE GOES ON.. thinking”. Identify the Player: Success and failure Charvi Kalsotra 13. To all from Raman Gupta: “ Knowledge through experience proves much effective than that of bookish But Udhampur knowledge” BEST MESSAGE Write a brief description LET THE MAN BE FREE The award of rupees 200 for this week’s best message has gone SAMEERA KOUSAR MUGHAL Shackles of slavery all around, No one cares for one, to R/o H.NO:175, MOHD RAIZ MUGHAL, RAJIV COLONY BIKRAM CHOWK, JAMMU for the about him in 250 words. At behest of power at ground, Even though he is working a tonne. message “ If you salute your duty, you no need to salute anyone, but if you pollute your duty, you need to salute everyone”. Everyone sauntering to exploit, Whole Globe is witnessing the same State, Congrats. The prize money would be sent to you through money order Questions of this week: The Contestants are requested to send their mobile numbers, The one who is not able to fight. Libertarians argue it as their own fate, 1. Who lifted Narbal Premier League title? as the winner will be intimated through SMS He’s made to work all day long, Some or the other must see, 2. Who clinched 8th Annual Udhampur Kawa Dangal title? Cut it Here Which is not a melody song. So that the man be free 3. Who bagged 53rd Annual Bharnara Dangal title? Great desires go to vain, Ansh Chowdhari CIPHER—DECIPHER 4. Who won the inaugural tie of 1st Summer T-20 Cricket Tourney title? They come through unnoticed pains. 66/2A Roop Nagar Enclave 5. Who emerged overall winner in Inter School District Level Speedball MESSAGE CHIT Liberty equality fraternity are far cry, Jammu Championship, held recently at District Kishtwar? Name...... Everyone just wants to give try. Address...... Answers of the last week: 1. Jammu Green 2. Alistan Chanigund 3. Railway XI 4...... Botingu Bhat 5. STC Terriers IMAGINE The best entry of this week was received from Vijay Kumar of Sanjay Nagar. Message...... How wonderful it would be, Somewhere enclosed in inverted commas, ...... The other entries of the week were from Sanjay Dhar of Upper Laxmi Nagar, We were a sentence, sometimes limited by bracket, ...... Sarwal, Arti Sharma of Shiva Colony, Roop Nagar, Munish Mehta of Shastri Nagar, full stop running after us, we would start in present tense, Krishan Kant Khajuria of Bari Brahmana, Mohammad Inayat of Sunjwan, Shashi to end us. and end up in past. Cut it Here Khajuria of RS Pura and Alisha Sharma of Preet Nagar. We would have loved commas, Life, OUR MESSAGE that gave us longevity, is a story, # Please do mention pin code number of areas while sending your mes- Dear Contestants, please send your reply within five days to:- and exclamatory, full of sentences, sage to EXCELSIOR. to give us surprise. some long, short, # Your message must reach us by Friday evening. SPORTS SPHERE, DAILY EXCELSIOR Adjective to praise us, one starts, # To send your message, use CIPHER-DECIPHER message chit. C/O EXCELSIOR HOUSE, JANIPUR, JAMMU. PIN 180007 verb to make us work, other ends, # Your entries should be brief and original. We use those messages Or through e-mail: [email protected] somewhere we would be noun, Literature goes on. devoid of hurting the sentiments of the people. The Contestants are requested to send their mobile numbers, somewhere pronoun. Anshul Aima Koul # Out of the messages we receive, one of the message is selected for the as the winner will be intimated through SMS. e-mail: [email protected] award. HARESH SINGH — AJAY RAINA Edited by: Neeraj Rohmetra, E-mail: [email protected]