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North Central Regional Transit District Board

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North Central Regional Transit District Board 1 .VI11QJQ` .V Q` .VJ `:CV$1QJ:C`:J1 1 `1H 1 Q]`Q01RV:`V5VH%`V:JR V``VH 10V]%GC1H `:J]Q` : 1QJ11 .1J Q` .VJ `:C V1V61HQ1JQ`RV` QVJ.:JHV .V _%:C1 7Q`C1`VQ`Q%`H1 1<VJG7]`Q01R1J$IQG1C1 7Q] 1QJ:JR]%`VHQJQI1HRV0VCQ]IVJ .`Q%$.Q% .V`V$1QJ8 :J1VC8:``QJV5 .:1` J .QJ78Q` 1CC:`Q5 !"#$"%&'(('#$"'$" 6VH% 10V1`VH Q` &()&& Q0V`JIVJ :C Q:`RQ`1`VH Q` 1CC:$VQ`.:I: Q1JQ`R$V1QQR 6. M 1 7Q`]:MQC: Q%J 7Q`QC:IQ :IGX%VGCQ *"+",-&('#$ ##&-($&'.#&()"&!''"# .@:711J$V.%VGCQ Sponsor: Chairman Daniel Barrone and Anthony J. Mortillaro, Executive Director %VGCQQ`Q=Q:_%V Attachment: None Q%J 7Q`1Q``1G: * "#"'$($&'(')#-.##&'&/(0"$'% //&$#(')$($"%-(' Sponsor: Anthony J. Mortillaro, Executive Director and Jim Nagle Public %VGCQRV:JCRV`QJQ Information Officer Attachment :J :C:`:%VGCQ * "#"'$($&'(')#-.##&'&/$1"()&& .'-($&'# 1 7Q`:J :V '/(#$.-$." '(2##(')"-& "')") &3" "'$# Q%J 7Q`:J :V Sponsor: Anthony J. Mortillaro, Executive Director and Delilah Garcia, Transit and Facilities Operations Director Q%J 7Q`:Q Attachment Q1JQ`:Q 1CC:$VQ`:Q@1:CCV7 %VGCQQ`V%_%V Q` .VJ `:C V$ 1 QJ:C `: J1 1 `1 H N 810V`1RV`10V5]:MQC:5 N R R N1RV .VC%V%8HQI 2 * "#"'$($&'425(%"&/ '%"6""7."#$/&('#$"3-"# Sponsor: Anthony J. Mortillaro, Executive Director and Stacey McGuire, Transit Planning, Projects & Grants Manager Attachment 8 &'" * #-.##&' (') &'#)"($&' &/ "#&.$&' &* 9 "-$'% $1" &$1 "'$( "%&'( ('#$ #$-$ $(// $& &'$(-$ +$1 '%" 6" $& &3)" .4- ('#$ "3-"# Sponsor: Anthony J. Mortillaro, Executive Director and Stacey McGuire, Transit Planning, Projects & Grants Manager Attachment 6* #-.##&'(')&'#)"($&'&/"#&.$&'&* )&$&'&/("#&.$&'$& ):.#$.)%"$")"3"'."#(') ,"'#"#/&6#-(;"( Sponsor: Anthony J. Mortillaro, Executive Director and Hector Ordoñez, Finance Director Attachment * #-.##&'(')&'#)"($&'&/"#&.$&'&*< .$1&='%$1" -7.#$&'&/ >*> -"#&/ (')?'&+'(# &$0"2!(2 Sponsor, Anthony J. Mortillaro, Executive Director and Peter Dwyer, Attorney Attachment 8 * #-.##&'(')"-$&'"%()'%(&)"&/&').-$&-2M(/$ Sponsor, Anthony J. Mortillaro, Executive Director and Peter Dwyer, Attorney Attachment * "3"+&/6"4.(26'('-(. (2 Sponsor: Anthony J. Mortillaro, Executive Director and Hector Ordoñez, Finance Director Attachment * 6'('-".4-& $$"""&$ Sponsors: Chair Ed Moreno and Anthony J. Mortillaro, Executive Director Attachment: None Q` .VJ `:C V$ 1 QJ:C `: J1 1 `1 H N 810V`1RV`10V5]:MQC:5 N R R N1RV .VC%V%8HQI 3 ?* 4(.4-& $$"""&$ Sponsors: Chair Charles Dorame and Anthony J. Mortillaro, Executive Director Attachment: None * .#$('(4$2.4-& $$"""&$ Sponsors: Anthony J. Mortillaro, Executive Director and Delilah Garcia, Transit and Facilities Operations Director Attachment: None * ,"-.$3""&$(')& "'$#/& $1" ,"-.$3""-$& 6 M 8 8 A 6)(2(2>($(* * Q` .VJ `:C V$ 1 QJ:C `: J1 1 `1 H N 810V`1RV`10V5]:MQC:5 N R R N1RV .VC%V%8HQI 4 !" $ % & ''(&"'' )**++ ! & ' , - & ! , ) Councilor Scott Flury Mr. Juan Torres Councilor Dennis Tim Salazar Councilor Antonio Maggiore Ms. Christy Van Buren Mr. Jeff Montoya Commissioner Leo V. Jaramillo Ms. Lillian Garcia 5 Councilor Carol Romero-Wirth Commissioner Ed Moreno Mayor Dan Barrone Commissioner Jim Fambro Mayor Christof Brownell Fmr. Gov. 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"-& "')") -$&' 6#-( (-$ $$(-1 "'$# 14 15 Projects: • Website • Social Media • Advertising Program • Reauthorization of RTGRT • Night Rider • Advertising Program • Publications and Print • Community Events • Community Outreach • FY 2019 Programs/Events 16 Website: NCRTD.org RidetheBlueBus.com • Management and oversight 17 Website: Analytics 18 Social Media: Facebook Instagram Instagram Twitter YouTube 19 Print Advertising: On-Going Advertising Programs • Rio Grande Sun (Summer and Winter Guide, Cartoon Map, Christmas in the Valley, Monthly Ad) • Los Alamos Monitor (Summer and Winter Guide, Total Market Coverage Days) • Taos News (Summer and Winter Guide, Taos Aglow, Taos Woman, Land Water People Time – also in New Mexican, Tempo Magazine for TSV Green and 380 Night Rider, Cartoon Map, Monthly Ad ) • Santa Fe New Mexican (Summer and Winter Guide, Bienvenidos, Feliz Navidad, Land Water People Time – also in Taos News and Monthly Ad) 20 Print Advertising: Additional Ads Appear in: • Albuquerque Journal Winter Guide (Joint Mountain Trail Ad w/Rio Metro RTD, Full-Page Inside Cover) • Santa Fe Reporter (Annual Manual, Summer Guide, Winter Guide, Restaurant Issue, occasional weekly issues) • Green Fire Times (10x per year) • Round the Roundhouse (4x per year) • Chama Valley Times (Monthly) • Jicarilla Chieftain • Rio Arriba County Fair (Annually) 21 Print Advertising: Guest Life New Mexico • ½ Page Ad • 50-Wd. Advertorial and Photo • Hardbound, Softcover and Online • Tourism Focused • Distributed free for One-Year including • general public, visitors centers, hotel rooms • Santa Fe, Taos, Los Alamos, Espanola, Albuquerque, locations Statewide 22 Print Advertising: Cartoon Maps Taos News Rio Grande Sun 23 Digital Advertising: • Los Alamos Daily Post • Taos News Online Google Search, Service Directory Ad (Print) • SantaFe.com • Valley Daily Post • Santa Fe Today 24 Radio Advertising: • • KRSN – Los Alamos KSWV – Santa Fe • KTAO – Taos • KQBA/KTRC Hutton – Santa Fe (New this year) • KXMT/LMNOC – Taos • KNCE – Taos (New) • KDCE – Española (Night Rider) 25 Video Display Advertising: Hutton Digital Display Video Billboards • Two-Minute Video (we own, website, social media, YouTube) • 15-Second Promotional Spot (no audio) • HDD Screens in high traffic locations • Santa Fe (48 Locations) • Los Alamos (9 Locations) • Town of Taos/Taos Ski Valley (to come) • Dedicated in-room channel at eight leading Santa Fe Hotels • SantaFe.
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