THE LIVECALM LIFESTYLE (Pty) Ltd MEDIA KIT WeWe areare THELIVECALMLIFESTYLE

51 PIPIT AVENUE, 13 PALMWOOD /// WOODHAVEN, DURBAN. 4004 REG. NO.: 2015/376521/07 01 INTRODUCTION

The Livecalm Lifestyle (Pty) Ltd. (also referred to as Livecalm Africa) is a registered company of creatives committed to advancing ideas, culture, media as well as entertainment. Our team is packed with dedicated individuals who are driven and always willing to go the extra mile to produce professional and quality services. As a result, our put us as one of the most trusted talent and media agency in Durban, South Africa.

------OUR SERVICES EVENT PLANNING Consulting / Private Functions / Social Events / Exhibitions / Marketing Activations MEDIA MANAGEMENT Booking Agency / Digital Marketing PHOTOGRAPHY Outdoor / Studio / Wedding / Corporate / Events GRAPHIC DESIGN Infographics / Corporate Identity / Logos / Posters / Artworks / Business Cards / Pamphlets WEBSITES ART Creative Solutions / Advertising / Live Art / Murals / Canvases

on every project or form of work to bring about the best results. We utilize diverse methods and strategies to go about meeting the desired satisfaction of our clients and/or our associates.

Every year, we commit ourselves to improving the organisation by adapting new policies and systems aimed plan prepare execute at ensuring we keep up with our vision while expanding in the process. We achieve this and more through our PLAN > PREPARE > EXEXCUTE initiative.

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Our Values DEDICATION INTEGRITY AMBITION CONSISTENCY

Our Values LOYALTY

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03 Our Services PREVIOUS GIGS FEATURED GUESTS VENUE & DATE DESCRIPTION

Uber Zulu - Conceptual event: 1990’s FEEL / SOUNDSGOOD theme infusioned with a 90sBLOCK NAG / TEABAG / WTF 26 September 2014 90sBLOCK Remarks: modern social set up Party JAYBEE & NHLEGE - Partnership with LVee & We are a young team of professionals who are (artists under mgmt at the time) “great turn out” Spacebound Ent committed to developing and advancing ideas.

Part of our work involves bringing plans to life Artists under mgmt at the Montclair Mall - Clothing shop launch organised time: 26 June 2015 by the company and doing so in a unique and effective way. DA Goes CLIQUE LIVE JAYBEE & NGHLEGE Remarks: - Featured local clothing “every store at the centre was full and Surprise Dance Group that; such an entertaining fun day” brands; modeling; live Our team is diverse, and by default, the scope of performances our services is also very broad. Over the years, we / ERICK RUSH / BREEZE Club Kulture - Conceptual event: was based have managed to implement various projects and PALMTREE PARADISE 16 July 2015 creating a platform for THE (artist under mgmt at the time) Remarks: upcoming artists and brands at services which have enabled us to build great COMEUP YBK / ANDY TYLO / TEABAG “this was the biggest crowd the time FUNKYSOUL / + - The event was branded and relationships with exceptional clients, partners and the club has ever received” supported by Jagermeister SA associates. DOOWAP / LE SOUL / AEWON Rivertown, 8 Morrison - Conceptual event: 90’s Block Party MASHAYABHUQE KAMAMBA / Street (2014) rebranded. 20 February 2016 - Public sponsors and branding: #backtothe90’s GEMINI MAJOR / RICO / #backtothe90’s PALMTREE PARADISE Remarks: Jagermeister and Monster Energy Drink GOLDEN BLACK / TEABAG “exceptional performances; - Private sponsors: Philiph Ngcemu & EVENT PLANNING WOBBLY / FUNKYSOUL + a beautifully curated event” Thola Hlongwa

The organises and hosts a wide range of events and social gatherings - from live music shows, exhibitions Company Activations and Contracts to formal functions such as business launches, workshops and conferences, and other private gatherings. Organised by Funkysoul - Funkysoul’s Birthday & team The Society DBN Celebration Forever Young MERLON / BENNY MAVERICK (Now: AZAR) - company assissted with PR + The nature of each event is unique, which automatically UNPLUGGED / CHYNAMAN October 2015 artist bookings means the process of planning and execution of each JAYBEE & NHLEGE - 5th art contract awarded to KEV 7 to do all the event differs from one event to the next. Most of our Organised by IMPI CONCERTS sponsor and main acts murals before International and local performances Underberg, Splashyfen and during the festival duties and responsibilities in this field include: 7 - DJ’s, Rude Boyz previously under our Mural artsists: Kev Farm mgmt performed at Splashyfen 2017 (our then 1/3 company directors) 2017-2020 - Dean was the DANCE Stage Assistant MOOK LION / CREATIVE JUNKIES at Splashyfen 2017 assisting George from Uber Cool Events with general - budgeting; scheduling; site selction and logistics; logistics security and health facilities; stage and sound set up - Company assisted with PR + artist bookings Organised by DAF Music & - Managed a full marketing activation (pop up) with company banners, pamphlets, artist - artist/DJ bookings; stalls; camera crew and video Trace Urban Wave House CDs and merch, live art and photography section, 2 September 2017 + Tinz Clothing pop up stall production specialists; decor and visual set up; NASTY C / BEATENBERG - Also launched a campaign during the festival and RUDE BOYZ / ANDY TYLO awarded the winners of the competition - DJ’s, Rude Boyz previously under our mgmt - marketing; branding; and shuttle services. performed at the event

We go all out to ensure our supporters, partners, and sponsors are satisfied and present to them the best results possible and experience that every party involved will always remember. 04 Events Exhibition

05 /// Other creative services: PHOTOGRAPHY, GRAPHIC DESIGN and ART The organization has a dedicated creative team that manages all photography work and inquiries. Finally this year, we have teamed with the Nanuja company to ensure our clients and associates receive the best photobooks and albums in town.

PHOTOGRAPHY CATEGORIES - Fashion photography - Vehicle photography - Family photography - Wedding/Event photography - Studio/Outdoor photography - Conceptual photography

Photography references Producers; Artists; DJs: Tweezy; Rude Boyz; DJ Le Soul; + KIA Motors Umhlanga BMW SMG Umhlanga via DJ Le Soul Nando’s Drive Thru Richards Bay Activation 2017 Nando’s Pinetown Grillers Challenge Activation 2017 Nando’s 320 Building Activation 2017 Red Bull Corner 2 Corner (Rude Boyz Actiavtion) 2017 Durban High School Drama; Sports; Functions 2017 + Many more clients work

With years worth of experience in the field, our GRAPHIC DESIGN team is led by Lungelo ‘ThisIs_Lungstar’ Myeza, one of our creative directors. In a nutshell, our graphics team can basically cater for all your graphic design needs such as: logos and corporate identity; infographics such as banners, posters, billboards, business cards, pamphlets, + Unless otherwise stated, our work with clients is always a collaborative effort. Over the years, we have managed to work with various corporates, government departments, artists and other local creatives and professionals.

The ART service is fully taken care of by Kevin ‘Kev 7’ Ngwenya who covers: live art; advertising and creative solutions; decorative canveses and murals; + more. Kevin operates independently. 06 Graphics Gallary

ARTCHILD & 031 MOVEMENT Dancing during Rude Boyz x Red Bull Corner2Corner activation at UKZN

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PAPA GROOVY, ANDILE T and DEAN During Rude Boyz x Red Bull Corner2Corner activation at UKZN

07 Media Management

Creating awareness is one of our strongest point and here we focus on developing services falling under our media management service include: Marketing and Booking Agency

MARKETING BOOKING AGENCY

DJ LESOUL (16’- 18’) PALMTREE PARADISE (15’- 16’) PREVIOUSLY, this service included artist (direct) marketing and digital (online) marketing. management and digital distribution. Today, the We engage in various initiatives and utilize unique NELZ (18’- 19’) RUDE BOYZ (17’- 18’) scope of the service is much broader and we have fully replaced artist management with ARTCHILD (18’) VINCI (19’ - Present) Booking Agency. The service has assisted us in CHRISOUL INACTIVE (19’ - Pres) MS. ANDII (20’ - Present) developing our business model to a more flexible and college activations; distribution of branding; + and interactive one, granting us access to work Online, we make use of different tools to target RHU 11 (19’ - Present) in different industries without stepping on the audiences such as sponsored adverts, google toes of laws, regulations and policies. adverts, SMS portals, mailing lists, promoters, On the 2nd of May 2016, we were the company responsible for blogs, our website and other online marketing handling the debut music release of hip-hop group The booking agent service operates in a way that platforms. Depending on the client, we can also go ‘Palmtree Paradise’ titled Unbelievable via ETV Morning Sunrise is not limited to assisting artists solely, but also to the extent of publications such as radio, TV Show. Not so long after the songs release, it was well received by covers a wide range of professionals such as: and various print media platforms. radio stations and was successfully playlisted on various stations photographers, video directors, stylists, graphic including: YFM, TransAfrica Radio, Gagasi FM, Metro FM and designers, shuttle owners, property owners, The table located in the centre of the page many other local stations. dancers, DJs, + highlights the list of artists we have worked with We are your ‘go to negotiators’ when you are in previously either through artist management or In 2017, we assisted Aljazeera English TV in covering a very need of the above mentioned professionals or interesting documentary on Gqom music and Gqom pioneers, booking agency. Through genuine teamwork, the services executed by the above mentioned Rude Boyz. assistance of close associates and with the help professionals. of the artists themselves, they have shared Around mid 2018, the team assisted close associate Bjoern from stages with exceptional performers and DJs WOZ Die Wochenzeitung (a Swiss German-language weekly Our website service operates as an independent entity. such as MONIQUE BIRGHAM, JOEY BADA$$, Newspaper) documented a very informative article that covers The department is administered by Nduduzo ‘Aceburg’ AKA, FEEL, MAGGZ, , + various insights and provides a wide overview of Gqom, culture Ngcemu with his ACBG team which forms part of the and Durban's dance scene and puts you in the front seat of Bjørn's organisation. We offer: Domain Registrations, Hosting, 08 experience while here in South Africa that year. The article also Maintainance, SEO, google adverts, plus much more. - touches on a conversation he had with the Queen DJ LeSoul. - REFERENCES JAGERMEISTER SA / KIA MOTORS UMHLANGA / WOODWEDGE / DIXORCRON MANAGMENT (NANDO’S) / DEPARTMENT OF PUBLIC SERVICE AND ADMINISTRATION

09 Annually, we make it our duty to contribute whatever we can towards the community by engaging in charity We educated the kids and also gave out donations in the form an organisation, we hope to achieve all of our set goals in order to be able to do In 2016, we took part in organizing and hosting KIA MOTORS UMHLANGA x Since then, we have been donating LE SOUL Drive Hope where we visited clothes and groceries to the The Livecalm Lifestyle appreciates and supports a disadvantaged special school in Durban & Coastal Mental Health centre in Umlazi every year and we

GRAPHIC DESIGNER: TANDHE VISUAL SOLUTIONS PHOTOGRAPHER: CHAMA ‘SWAHILI’ MWANGA Photo by RED EYE MONK from Class of Rebels

GRAPHIC DESIGNER: THIS IS LUNGSTAR

COMPANY VALUES SIGNIFICANCE These concepts have guided the company from the HERE IS A SHORT LIST OF EVENTS AND FESTIVALS artists and DJs under our agency have performed at: DEDICATION growth over the years and have assisted us in INTEGRITY - SPLASHYFEN FESTIVAL 2017 (Underberg) AMBITION - GOOD SUNDAE 2016-2017 (Durban) CONSISTENCY Another reason why we respect these values is due - MIELIEPOP FESTIVAL 2017 (Mpumelelo) LOYALTY to the fact that they have been responsible in our - ROCKING THE DAISES 2017 (Cape Town) ability to always meet exceed expectations set by - LOVE&GQOM 2017 (DURBAN) 10 - OPTIONSTHURSDAYS 2016-2018 (DURBAN) APPEARANCES eTV Morning Sunrise / Al Jazeera English TV / MTV Base DJ Take Over / Trace Urban / Isolezwe / iLanga / YFM / iNanda FM / Gagasi FM / Radio DUT

A few crucial amendments have 2020 is here and we have STAY IN TOUCH through our been made to our services and implemented positive changes in website and social media service rates directed at benefiting our communication platforms. platforms. 20 our clients and associates This year finally, some of our financially. visual and graphic content We have made it Accessible for you secured over the years will be to reach us Whereever you are in 20 Our website is also undergoing a made available at our live the world without any hassle. VISION few changes which will enable it to exhibitions and at our new open - - more user-friendly and advance Our business hours are still plan studio set to launchmid-year. as possible. The latest the same: Hold on tight, P.P.E initiative is taking over by storm!

CLASSIC LOGO (inside box) MERCH/GEAR LOGO (inside box) OFFICIAL LOGO (inside box)

annoucements on company projects and booking agent signees interactions will also be shared 9am - 6pm, on this platform. Monday - Saturday. Emails and DMs are welcome on Sunday. - - 11 CONTACT US

CALL/SMS/WHATSAPP BUSINESS: - DEAN +2772 529 4436 / - PANDA +2774 254 7884 / - LUNGSTA +2776 763 7729 /

THE LIVECALM LIFSTYLE (PTY) LTD / 2020