2010 / 2011 display advertising rates
annual volume rates (net) colour comics (non-commissionable) Display Volume Sun.-Thurs.* Fri./Sat. 6 TIMES 13 TIMES 26 TIMES 52 TIMES Casual...... $8.64/line...... $9.96/line Earlugs (min. 6)...... $551 $491 $436 $380 $2,500...... $8.36/line...... $9.60/line 1/2 Page...... Regular earned rates apply (720 lines) $5,000...... $6.34/line ...... $7.27/line (10 column x 72 agate lines) $10,000...... $5.07/line ...... $5.81/line Banner...... Regular earned rates apply (270 lines) $20,000...... $5.04/line ...... $5.79/line (10 column x 30 agate lines) $25,000...... $4.93/line ...... $5.68/line $35,000...... $4.86/line ...... $5.59/line $50,000...... $4.69/line ...... $5.39/line special products $75,000...... $4.62/line ...... $5.33/line $100,000...... $4.60/line ...... $5.30/line Profiles...... less 25% Flex Form Ads...... plus 25% (full page, 50% advertorial) (minimum 1/2 page) $125,000...... $4.56/line ...... $5.21/line Impact Sections $150,000...... $4.50/line ...... $5.17/line (multiple pages for a single advertiser) Gateways...... plus 15% (minimum 1/2 page) $200,000...... $4.45/line ...... $5.14/line 4 pages...... less 20% $250,000...... $4.41/line ...... $5.09/line 8 or more pages...... less 25% $350,000...... $4.36/line ...... $4.97/line $500,000...... $4.21/line ...... $4.86/line ...... Sun.-Thurs...... Fri./Sat. $1,000,000...... $4.04/line ...... $4.66/line Advertising Feature Rates...... $6.34/line...... $7.27/line $1,500,000...... $3.93/line ...... $4.55/line Legal Notices & Auctions...... $8.44/line...... $9.71/line $2,000,000...... $3.81/line ...... $4.38/line Earlugs — section fronts only (colour add $100) * When Friday or Saturday is a non-publishing day, Friday/Saturday 1X...... $969 ...... $1,112 rate applies on Thursday. 6X...... $873 ...... $1,003 13X...... $810 ...... $931 annual volume 26X...... $744 ...... $860 52X...... $685 ...... $795 Annual volume plateaus include display and classified advertising in the Colour Advertising Edmonton Journal, TVtimes, colour comics, special publications produced Black / 1 Colour...... $2,208 ...... $2,541 by the Edmonton Journal and online advertising. Advertisers agreeing to an annual volume commitment will be charged the corresponding rate. Black / 2 Colours...... $3,222 ...... $3,706 Advertisers achieving a higher volume plateau will be entitled to a rebate, Black / 3 Colours...... $3,865 ...... $4,447 and advertisers not achieving their volume commitment agree to pay at the rate applicable for the year’s actual advertising volume. Annual volume commitment applies to fiscal year September 1 - August 31. terms of payment Published rates are net. For commissionable rates multiply by 1.17647. position charges No cash discounts. For clients without an established account, payment is due upon ad booking. For established accounts, payment is due by the Page A2/A3/B3...... plus 35% Careers & last business day of the following month. A monthly service charge will be Guaranteed Position...... plus 35% Employment...... $11.96/line applied to outstanding balances. Specified Position...... plus 35% Double Trucks Stock Listing...... plus 25% (Min. 1670 lines).... plus 1 column banners (Rates include colour) ...... Front...... Section Front Sun-Thurs...... 1X...... $5,527 ...... $4,063 Fri/Sat...... 1X...... $6,364 ...... $4,662 A division of Postmedia Network Inc. Sun-Thurs...... 6X...... $4,698 ...... $3,790 10006 - 101 Street, Edmonton, Alberta, Canada T5J 0S1 Fri/Sat...... 6X...... $5,421 ...... $4,394 Mailing Address: P.O. Box 2421, Edmonton, Alberta, Canada T5J 2S6 Phone: (780) 429-5400 Fax: (780) 498-5602 www.edmontonjournal.com Front Page Banner — 10 column (10.5”) x 30 agate lines Section Front Banner — 10 column (10.5”) x 40 agate lines Effective September 1, 2010 CRIS0619 - JULY 16, 2010 2010 / 2011 digital advertising rates
leaderboard advertorial Ad Size (Pixels) 728x90 Ad Size - text format 120x90 GIF, JPG & Third-Party Rich Media Ad Tags GIF & JPG Channel Specific (CPM)...... $20.00 Advertorial - Standard (CPM)...... $45.00 Rich Media & In-Page Video Advertorial - PREMIUM (CPM)...... $40.00 Plus $1,500 flat fee (net per page) Channel Specific (CPM)...... $22.50 Expanding - No Video video pre-roll – content channels Channel Specific (CPM)...... $24.00 Ad Size (Pixels) 320x240 Expanding - Video AVI, MPEG Channel Specific (CPM)...... :07 Sec...... $33.00 Channel Specific (CPM)...... $26.50 Channel Specific (CPM)...... :15 Sec...... $45.00 big box Channel Specific (CPM)...... :30 Sec...... $55.00 Ad Size (Pixels) 300x250 GIF, JPG & Third-Party Rich Media Ad Tags impulse ad – index page/sub-index page Channel Specific (CPM)...... $30.00 Ad Size (Pixels) 300x100 Rich Media & In-Page Video PLEASE CONTACT YOUR LOCAL ACCOUNT EXECUTIVE FOR DETAILS. Channel Specific (CPM)...... $32.50 For positioning and pricing on non-standard ad units contact your Expanding - No Video account executive. Channel Specific (CPM)...... $36.00 Expanding - Video Rich Media (Expanding) 20% Channel Specific (CPM)...... $38.50 TARGETING text (sponsored) links Specific Page (incl. index) 25% 36 Characters Maximum including spaces Time Based (Time/Day, Day/Wk) 20% Channel Specific (CPM)...... $5.00 full screen transitional ad User(Geo/OS/Browser/freq cap) 10% Ad Size (Pixels) 640x480 GIF, JPG & Third-Party Rich Media Ad Tags Channel Specific (CPM)...... $60.00 contact rich media - peel back John Connolly E-mail: Phone: (780) 429-5440 Vice President Advertising Sales jconnolly@thejournal.canwest.com Fax: (780) 498-5602 Ad Size (Pixels) 125x125 Channel Specific (CPM)...... $38.00 Gord Deeks E-mail: Phone: (780) 429-5577 National/Multi-Market Manager [email protected] Fax: (780) 498-5605 rich media - top layer Ad Size (Pixels) 500x500 Joseph Wuest E-mail: Phone: (780) 429-5474 Classified/Online Advertising Manager [email protected] Fax: (780) 429-5308 No Video Channel Specific (CPM)...... $38.00 John Kopeck E-mail: Phone: (780) 498-5652 Top Layer to Leaderboard...... $48.00 Local Retail Sales Manager [email protected] Fax: (780) 498-5602 Top Layer to Big Box...... $53.00 Lyn Propp E-mail: Phone: (780) 429-5264 Advertising Services Manager [email protected] Fax: (780) 498-5602
Notes: Rhonda Vickers E-mail: Phone: (780) 429-5553 1. All rates presented above are rates per thousand impressions (CPM) Inside Sales Supervisor [email protected] Fax: (780) 429-5364 2. Rates are subject to change without notice. 3. Third party Rich Media ad tags & serving costs are the sole responsibility . Willy Grant E-mail: Phone: (780) 429-5388 of the advertiser/agency and not included in Net CPM Rates. Classified Advertising Supervisor [email protected] Fax: (780) 429-5308 4. For all ad specification please visit http://www.canwest.com/advertising/. interactive/specifications/index.asp Member of: 5. Local discount tiering is applicable to agencies on a per client basis only. 6. Premium for frequency caps only applies if the frequency cap is set to 6 . or less. 7 or above is at no additional charge. 7. Single Page Premium doesn’t apply on the first 25% of impressions targeted at the Main Index Page, but must be applied for the remaining 75% of the impressions targeted at the Main Index Page within the Order. 8. A flat rate CPM uplift of $2.50 is to be added to all display ad units with video. 9. Expanding, video and advertorial require a minimum investment of $1,500. A division of Postmedia Network Inc. CRIS0619 - JULY 16, 2010 2010 / 2011 mechanical requirements
lugs The Edmonton Journal Electronic Pre-Press Department is a Macintosh computer Earlugs...... 2" wide x 2.3" deep environment. The Journal can accept ads on the journalexpress.com website, FTP, CityPlus, Life, Sports, Outdoors, Business, New Homes, G3, e-mail, CD, and DVD. Body & Health, Bistro, At Home, Saturday Travel, Friday Driving, What’s On, Culture, Sunday Reader The following requirements must be met Minilugs...... 2" wide x 1.5" deep to ensure trouble-free output of your ad: Classified, Driving Advantage, Saturday Careers, TV Listings Page, Real Estate & Rental (Classified), What’s On Pullout CONTACT:.. .Include the name and phone number of someone who can be contacted in the event of problems. Obit Earlug...... 3.0625" wide x 1.25" deep IDENTIFICATION:.. .Please name the file with pertinent client identification and Weather Lug...... 1.875" wide x 1.25" deep information. Fonts:.. .Include a folder with all the fonts (screen and postscript). If we do colour comics not have the necessary fonts, delays or font substitution may result. Banner...... 10.5" x 30 agate lines When possible, fonts should be changed to outlines or curves. 1/2 Page...... 10.5" x 71 agate lines LAYOUT:.. .A fax of the ad should be included to compare output. banner ads Front Page...... 10 columns x 30 agate lines acceptable file formats only: Section Front...... 10 columns x 40 agate lines Adobe InDesign CS • Adobe Photoshop CS Mind Games Page...... 10 columns x 15 agate lines Adobe Illustrator CS • Adobe Acrobat PDF 6.0 Your Money Page...... 10 columns x 40 agate lines FILES FROM OTHER PROGRAMS MUST BE SAVED IN PDF OR EPS FORMAT. FONTS MUST BE CONVERTED TO OUTLINES/CURVES OR INCLUDED. 10 column format – 10.5" x 22.142" Microsoft Word files are for unformatted text only. Do not embed images in a Word file. • Ads exceeding 285 lines of column depth must occupy the full column. Be aware we will have to rebuild any ads submitted in Word format, therefore, all fonts • 14 agate lines equal 1 inch. and graphics (high resolution format only) should also be included. • Minimum size 1 column x 14 agate lines. Full page dimensions: 10.5 inches by 310 agate lines. Submitting files — www.journalexpress.com A full page is comprised of 10 columns. broadsheet tabloid Please use www.journalexpress.com as the preferred method of . transferring files. If you encounter problems, please e-mail . Columns...... Inches Columns...... Inches [email protected] or contact technical support at . 1...... 0.9375” 1...... 0.9375” (780) 429-5341. 2...... 2” 2...... 2” 3...... 3.0625” 3...... 3.0625” 4...... 4.125” 4...... 4.125” 5...... 5.1875” 5...... 5.1875” electronic delivery: 6...... 6.25” 6...... 6.25” Electronic material should be received two days prior to EPS deadline. 7...... 7.3125” 7...... 7.3125” 8...... 8.375” 8...... 8.375” electronic requirements: 10...... 10.5” 10...... 10.5” • All documents should be the exact size of the advertisement running. No borders, Note: 9 column broadsheet Note: 9 column tabloid margins, cropmarks, registration marks or pasteboard items. advertisements are not available. advertisements are not available. • Only one advertisement per document/file. • Photoshop and mechanical screen elements should be set to allow for a 34% dot double truck/centre spread gain. For example: a 50% screen will print as 84%. All artwork prepared should reflect these numbers. Please contact the Edmonton Journal for the exact ...... IMAGE WIDTH...... IMAGE DEPTH parameters to be set in Photoshop. Broadsheet...... 22"...... 310 agate lines (22.142") Note: 1" of total width is allocated to centre gutter space. colour advertising: All custom colours should be specified as “CMYK process” in the colour palette. . Tabloid...... 22"...... 143 agate lines (10.25") The colour palette should contain only the colours used within the file. It is not . Note: 1" of total width is allocated to centre gutter space. possible to accurately match Pantone colour using CMYK process on newsprint. tearsheets discs from PC environment: Please include document fonts, or, if possible, convert all text to outlines/curves The Edmonton Journal subscribes to the Web-based software, i-Tearsheets . (www.itearsheets.com). and send a PDF. For new clients, we require a test file prior to the live ad to ensure the PC to Macintosh conversion works. • i-Tearsheets is a user-friendly, convenient way of viewing and receiving elec- tronic versions of your advertising tearsheets, not only from our paper, . technical support: but all the CanWest papers across the country. Should you require assistance or clarification on any of the above information, • Paper tearsheets are no longer supplied by the Edmonton Journal. please contact: • Advertisers should contact their sales representatives for further information Dexter Gomez / Robert Kaduk — (780) 429-5341
and setup on i-Tearsheets. CRIS0619 - JULY 16, 2010 2010 / 2011 deadlines & mechanical requirements
premium positions corrections Front Page Banner...... 10 columns x 30 agate lines An allowance will be made for one incorrect insertion only upon manager’s approval. Section Front Banner...... 10 columns x 40 agate lines Page A-2, A-3...... 5 columns x 70 agate lines miscellaneous 10 columns x 70 agate lines Stock Page Island Ads...... 5 columns x 100 agate lines The Advertiser agrees that the Publisher shall not be liable for damages arising out of 2 columns x 70 agate lines errors in advertisements beyond the amount charged for actual space occupied by that Page B-3...... 5 columns x 100 agate lines portion of the advertisement in which the error occurred, whether such error is due 10 columns x 100 agate lines to the negligence of its servants or otherwise … and there shall be no liability for non- Homes Front...... 10 columns x 80 agate lines insertion of any advertisement. special positions The Publisher reserves the right to add the word "Advertisement" or the abbreviation Careers...... 2 column minimum "Advt." to any or all advertisements, to edit or reject any advertising copy and to Obituaries...... 2 column minimum discontinue or omit any advertisement. Special Occasions...... 2 column minimum Church Page...... 2 column minimum The Publisher reserves the right to increase the rate stipulated herein on any contract at any time on notice in writing. The Advertiser reserves the right to cancel the contract minimum ad sizes at any date upon which a higher rate than that contained therein is made effective by the Publisher. 1 column x 14 agate lines 6 columns x 35 agate lines 2 columns x 14 agate lines 7 columns x 40 agate lines 3 columns x 30 agate lines 8 columns x 45 agate lines special services 4 columns x 30 agate lines 10 columns x 60 agate lines Affidavits: preparation charge per item...... $66.00 5 columns x 30 agate lines Box Replies: (includes mailing)...... $50.00 9 column tabloid and 9 column broadsheet advertisements are not available. box numbers Replies are mailed if desired. It is advisable to use name, address and phone number for better results. While every effort will be made to forward box contact replies as soon as possible, we accept no liability with respect to the loss or John Connolly E-mail: Phone: (780) 429-5440 damage alleged to arise through either delay or failure to forward replies, Vice President Advertising Sales [email protected] Fax: (780) 498-5602 however caused. Replies will be cleared every 4 weeks. Uncollected replies will be destroyed. Gord Deeks E-mail: Phone: (780) 429-5577 deadlines National/Multi-Market Manager [email protected] Fax: (780) 498-5605 Display Deadlines Joseph Wuest E-mail: Phone: (780) 429-5474 Classified/Online Advertising Manager [email protected] Fax: (780) 429-5308 Space and Material:...... 3 days prior by 5:00 p.m. Camera Ready Material:...... 2 days prior by 5:00 p.m. Disk Material:...... 2 days prior by 12:00 p.m. John Kopeck E-mail: Phone: (780) 498-5652 Proof Deadline:...... Noon, business day prior to publication Local Retail Sales Manager [email protected] Fax: (780) 498-5602
Saturday Careers, Travel & New Homes Display Deadlines Lyn Propp E-mail: Phone: (780) 429-5264 Space & Material:...... Wednesday by 4:00 p.m. (Saturday Careers, Travel) Advertising Services Manager [email protected] Fax: (780) 498-5602 Space & Material:...... Wednesday by noon (New Homes) Proof Deadline:...... Thursday by noon Rhonda Vickers E-mail: Phone: (780) 429-5553 Classified Deadlines Inside Sales Supervisor [email protected] Fax: (780) 429-5364 Line ads:...... 1 business day prior by 2:00 p.m. Willy Grant E-mail: Phone: (780) 429-5388 Saturday for Sunday and Monday publication by 2:00 p.m. Classified Advertising Supervisor [email protected] Fax: (780) 429-5308 Exception: Friday Driving deadline is 8 p.m. Wednesday Display:...... 2 business days prior by noon Member of: Exception: Friday Driving deadline is 5 p.m. Tuesday Proof deadline:.....1 business day prior to publication by 10:00 a.m. TVtimes Deadlines Booking Deadline: Thursdays, 15 days prior to publication. Due to space limitations, orders accepted on a first-come, first-served basis. Proof Deadline: Mondays, 11 days prior to publication. Colour Comics Deadline Fridays, three weeks prior to publication, subject to availability. ROP Proof Corrections Deadline A division of Postmedia Network Inc. One business day prior by 12:00 noon. 10006 - 101 Street, Edmonton, Alberta, Canada T5J 0S1 Pre-print Deadlines Mailing Address: P.O. Box 2421, Edmonton, Alberta, Canada T5J 2S6 Phone: (780) 429-5400 Fax: (780) 498-5602 www.edmontonjournal.com Booking...... 2 weeks prior to insertion Receiving...... 1 week prior to insertion Effective September 1, 2010 CRIS0619 - JULY 16, 2010 2010 / 2011 tv times rates
front page banner ( 10.5” Wide x 2” Deep ) 1 Time 6 Times 13 Times 26 Times 52 Times $2,958 $2,812 $2,663 $2,515 $2,368
full page newsprint (10.5” Wide x 10.5” Deep ) 1 Time 6 Times 13 Times 26 Times 52 Times $4,934 $4,685 $4,349 $4,192 $3,946
inside front (10.5” Wide x 10.5” Deep ) 1 Time 6 Times 13 Times 26 Times 52 Times $7,053 $6,700 $6,348 $5,995 $5,641
outside back cover (10.5” Wide x 10.5” Deep ) 1 Time 6 Times 13 Times 26 Times 52 Times $7,374 $7,006 $6,636 $6,267 $5,899 contact inside back cover banner John Connolly E-mail: Phone: (780) 429-5440 (10.5” Wide x 2” Deep ) Vice President Advertising Sales [email protected] Fax: (780) 498-5602 1 Time 6 Times 13 Times 26 Times 52 Times $1,481 $1,405 $1,333 $1,258 $1,183 Gord Deeks E-mail: Phone: (780) 429-5577 National/Multi-Market Manager [email protected] Fax: (780) 498-5605
Joseph Wuest E-mail: Phone: (780) 429-5474 Classified/Online Advertising Manager [email protected] Fax: (780) 429-5308
colour John Kopeck E-mail: Phone: (780) 498-5652 Regular Stock Local Retail Sales Manager [email protected] Fax: (780) 498-5602 Black and 1 colour...... $984 Lyn Propp E-mail: Phone: (780) 429-5264 Black and 2 colours...... $1,233 Advertising Services Manager [email protected] Fax: (780) 498-5602 Black and 3 colours...... $1,481 * Subject to availability. Rhonda Vickers E-mail: Phone: (780) 429-5553 Inside Sales Supervisor [email protected] Fax: (780) 429-5364
Guaranteed Position Charges Willy Grant E-mail: Phone: (780) 429-5388 Plus 10% Classified Advertising Supervisor [email protected] Fax: (780) 429-5308 Member of:
A division of Postmedia Network Inc.
10006 - 101 Street, Edmonton, Alberta, Canada T5J 0S1 Mailing Address: P.O. Box 2421, Edmonton, Alberta, Canada T5J 2S6 Phone: (780) 429-5400 Fax: (780) 498-5602 www.edmontonjournal.com Effective September 1, 2010 CRIS0619 - JULY 16, 2010