annual report for 2009 – 2010

produced by Young at Art Ltd 15 Church Street, BELFAST BT1 1PG Web: www.youngatart.co.uk Company Number NI 37755 Charity Ref: XR 36402 introduction

2009 – 2010 was strategically important for Young at Art as partnerships with non-arts organisations and its host local authority significantly expanded its programme of work and increased access to the arts for children and young people.

A total of 39,944 children and adults took part in a Young at Art event between 1 April 2009 and 31 March 2010.

A successful festival, a well-thought out outreach programme, an extensive touring programme and ongoing developments and new projects kept the small staff team and board of Young at Art very busy. The year also marked the conclusion of a 3-year strategy and the Board noted that all key targets had been delivered, capacity and participation had increased and its fundraising capacity was also greater in support of its work. As Young at Art entered the next more turbulent economic period, it offered a programme and management ‘fit for purpose’ for its next phase of development.

The Board of Directors Young at Art

“We loved the events we attended, which were thoughtfully organised and well presented.” contents

festival 2009 Page 2 projects Page 3 touring & commissions Page 4 advocacy & development Page 6 management Page 7 funding & finance Page 8 appendices Page 10 I. Personnel II. Attendance & participation figures III. Marketing & Profile IV. Financial summary

Copies of this report and an executive summary are available from the Young at Art office or for download from the website.

The text and images contained in this report remain the property of Young at Art and its featured artists. No duplication or use is permitted in part or in full in any territory without prior consent.

1 festival 2009

Themed around black and white, the 2009 Belfast Children’s Festival was packed with an exciting international programme of music, theatre and art for all the family.

It brought families into the city for celebration, entertainment and a unique cultural experience. The festival blended performance and participatory activities with a healthy mixture of free drop-in and ticketed events, combining local and international artists, multiple artforms and cross-artform events.

Over 10 days the festival mounted over 190 events and 3 exhibitions attended by over 27,000 children and adults, involved over 120 artists, supported by 47 volunteers, 15 staff and the staff and volunteers of participating venues

The organisation once again achieved ASSITEJ International Festival Status, the only festival in Northern Ireland to have achieved this and a stamp of its growing international presence.

Participating artists came from Ireland, Northern Ireland, Portugal, Italy, Switzerland and Denmark. Festival in a Weekend at Belfast Waterfront returned, drawing families into Belfast for a range of family- friendly activities and performances under one roof during the opening weekend of the festival. Festival venues included the SQ Space Gallery, Clifton House, St Kevin’s Hall, Old Museum Arts Centre, Belfast Waterfront, Youth Action, No Alibis Bookstore, Brian Friel Theatre and Naughton Gallery.

“Kaleidoscope was the best show ever! The most amazing experience for adults and children. Thank you. Can’t wait until next year”

Many events sold out with an average capacity of 78.6%. Total attendance of the festival combined with a substantial weekend event was 27,164 a substantial increase in audience figures This included participation by over 30 schools and groups, many from areas of high deprivation.

Families and groups were able to select from a range of activities on offer, including performances and workshops in theatre, music, dance, puppetry and visual arts, and for all ages from infancy upwards. For those parents with young children, the 2009 festival offered good provision with among others, the return of the Baby Rave with a Baby Ska theme.

For children over 8 years, Carte Blanche from Denmark welcomed you into their Kaleidoscope where you walked through crooked doors, crawled through narrow tunnels and explored each room while for the 10 years Theater Sgaramusch from Switzerland told the bitter fight for the English throne. For the 0-5 years Musicalmente form Portugal filled the Waterfront studio with Concertos Para Bebes, a concert for babies.

See appendices for a summary of events and download festival brochure from www.youngatart.co.uk

2 projects

Young at Art engaged in an extensive programme of activity throughout the year, benefitting thousands of children and adults. Projects included special festival support schemes for children in need, educational resources (print and online), professional discussions, exhibition programmes, volunteering programmes. festival outreach

Community Ticket Scheme The Community Ticket Scheme returned for a fourth year in 2009, working with a range of Surestart centres and pre-school playgroups. The Community Ticket scheme was devised to provide access to arts and cultural events for children in communities who cannot or do not attend arts events on a regular basis. Information sessions given by parent supporters of Young at Art and half-price tickets sold at the group’s weekly sessions attracted increased attendances by families from areas of socio-economic deprivation.

Friendship Fund The Friendship Fund entered its third year, offering discounted tickets and transport assistance to schools and groups in disadvantaged areas. Offered as part of its general easy to use booking promotion to schools and groups, it provides discounts of up to 70% on (already subsidised) tickets for those coming from the top 25% of areas of multiple deprivation. Other forms of hardship are also considered. Over 1,000 tickets were provided through the fund while every participating school and group said it made the difference to whether they attended.

On-line & Print Resources Young at Art produced companion resources to accompany the festival for schools. Resources took the black and white themes in the history of art and architecture, optical illusion (connecting to The World Around Us) and children’s rights (supporting PDMU). All were made available free to download on Young at Art’s website and referenced activities within the Toolbox online resource. The school packs connected each event and supporting activities (pre and post event) to aspects of the NI Revised Curriculum from Foundation through to Key Stage 4. Schools were also invited to be part of decorating venues and received additional resource materials. These were collected

Volunteers & Young Volunteers Programmes The programme extended further into young volunteering, involving young people from Hazelwood College and through the Youth Justice Agency. Changes made to the programme included more opportunities throughout the year – at Culture Night, the Reopening of Belfast City Hall, and at a series of art workshops in shopping centres. toolbox

The free online resource for teachers continued to be available but lack of dedicated resources prevented further growth. more of it than we think 3

Piloted in 2007, the exhibition programme draws original artwork by children and young people, gathered from an open call to schools, groups and artists. Selected groups receive assistance to attend the festival and see their work professionally displayed. 57 groups submitted work and the work of 9 groups was shown in the 2009 festival. The work ranged from prints, film, photography, painting and explorations of textiles. The number of submissions had risen significantly from the 2008 festival thanks to the additional publicity brought about by the partnership established with the University of Ulster.

3 touring and commissions

Young at Art continued to develop key projects and partnerships which reached across Northern Ireland and offered opportunities to grow and reinforce the youth arts provision and infrastructure within the region. Projects also contributed to the role of children within large scale civic events and brought the benefit of arts activities to an ever wider audience.

The most significant of these was its partnership with the Northern Ireland Commissioner for Children and Young People (NICCY). The Champion of the Child blended a touring exhibition, schools workshop programme, teaching resources and professional development programme in one.

The success of the Making Space Forum continued as Young at Art extended its partnership with the University of Ulster.

champion of the child

“Thank you for bringing this exhibition to Omagh. I am pleased that I now have knowledge about this extraordinary person – may his legacy live on”

The Champion of the Child project was a joint project between Young at Art and NICCY which used a number of arts-based activities and resources to raise awareness of children’s rights among children and the wider population. At its core was a celebration of the life, work and thinking of Janusz Korczak, a champion of children’s rights in the early 20th century.

The project delivered a touring exhibition on the life and legacy of the man who inspired the UNCRC (United Nations Convention on the Rights of the Child), travelling to five venues across Northern Ireland - Strule Arts Centre, Omagh, Belfast Waterfront, Fermanagh Museum, Enniskillen, Waterside Theatre, Derry and Island Arts Centre, Lisburn. Supporting this, Young at Art delivered a training programme for the Participation Team of NICCY and with new skills, they delivered a specially devised drama workshop exploring children’s rights. A companion teacher’s resource pack was also created.

Nearly 15,000 people attended the exhibition while over 360 children and young people between the ages of 10 and 13 years took part in 16 workshops across Northern Ireland. The project continues to have an impact as the workshop is repeated by the Participation Team with groups all over Northern Ireland, while the Teacher’s version has been successfully made available online for use by teachers and youth workers across the world. A full report and the teacher’s resource can be downloaded from the Young at Art website. “How wonderful that more of us can discover Janusc Korczak- an inspirational human being” making space

The annual forum of discussions and seminars continued and grew significantly in 2009 with the growing partnership with University of Ulster. Two intensive programmes (combining performances and panel discussions) inspired over 40 delegates and explored how different practitioners used design, sound and objects within performance for young audiences. Supplementing the discussions, students from CETL 4 attended and feedback was extremely positive. In addition, the forum hosted the ACNI annual youth arts sector meeting and a meeting of TYA UK in Belfast. city hall reopening

Festival goes to the City Hall was a partnership between Young at Art and Belfast City Council, culminating in a special family event as part of the Reopening Festival of Belfast City Hall in October 2009.

“It was an amazing event. I’d love to see more of this in Belfast”

A teacher’s resource was devised offering learning opportunities on civic life, the life cycle of the butterfly and exploring arts activities. Prior to the event, a resource was sent to all Belfast primary and special schools based in Belfast asking them to submit artwork focusing on the theme of butterflies, which would be displayed in Belfast City Hall during the event. As an incentive schools were offered a visit from the Butterfly and the Caterpillar, two colourful characters who would sing to the class of children while taking their artwork, 7 schools chose to participate. A further 8 schools submitted artwork which was displayed in Belfast City Hall on 18 October also.

The event ran from 12 noon – 4pm and involved 29 volunteers, 8 freelance staff, 28 artists and 4 full time staff. The city Hall was a hive of activity with Baby Rave –Baby Ska, a performance by Niall de Burca, a series of Nearly True Tours and a Tea and Tales reading area. Throughout the day there were also a number of walk about artists, circus performances, art workshops and face painting. The event was attended by over 3,000 people with very positive feedback on the event.

“Really good fun, good variety of stuff ...... Great event!” culture night

Young at Art was delighted to have the opportunity to participate in Belfast’s first ever Culture Night. It used the opportunity to cement its relationships with the University of Ulster, offering free art workshops and Tea and Tales. Special performance events included a street performance of Banzai Chess with young volunteers playing the pawns and Tales by Torchlight, gruesome storytelling in the old cellars of the Merchant Hotel. More than 600 people attended an event while the street performances were seen by hundreds in a fantastic night. return to the park

Building on the success of the 2008 event and an Open Space consultation in April 2009, Young at Art and its partner New Lodge Arts successfully secured financial support to repeat the Festival Goes to the Waterworks event in May 2010. Substantial advance preparation was required from September 2009 onwards, and the partners worked with the local community, also involving a third partner, Westland Community Group. A coordinator was recruited and an extensive outreach programme was planned in consultation with a local steering group of community representatives.

5 advocacy & profile

Young at Art maintained a significant profile throughout the year, maximising its profile through its NI-wide programme and increasing overall coverage.

Online presence increased significantly with social networking sites effectively used and improvements made to its website.

Young at Art also sustained regular contact with public representatives, key departments and public bodies and contributed to ongoing growth of arts advocacy and networks. advocacy & lobbying

Young at Art continued to provide information to a range of publicly elected officials, and to invite dialogue with government departments and agencies. It contributed to a range of public consultations on issues such as children’s provision, arts, cultural tourism, creative industries and policy on arts funding. Its previous work had driven forward a steering group on a youth arts network and the restructuring of the national/international association ASSITEJ’s presence in Northern Ireland. In 2009 – 2010, this voluntary grouping formalised its relationships and travelled together to Dublin as part of al all-island meeting. marketing & profile

A coherent and cost-effective marketing campaign was carried out. The substantial campaign for the festival (see appendix IV) was enhanced by additional campaigns for the Reopening of Belfast City Hall and Culture Night. Some aspects of marketing were hampered by delays in budget confirmation and the ongoing impact of budget restrictions. However, these challenges were successfully overcome and significant in-kind support was levered for advertising and design costs.

High visibility branding in key locations, effective print distribution, online promotion and targeted marketing campaigns for specific interest groups all added to a very high public awareness. press & media

Press coverage increased for a further year as Young at Art worked more effectively with its supporters and public bodies to deliver high quality images, press releases and interesting feature ideas. In particular, TV and radio coverage was higher than the previous year. See appendix IV for details. evaluation & feedback

As with previous years, all projects and the festival were evaluated on different levels. Evaluation methods used were:  Comments boxes with slips for children and adults were made available at all festival events  An online survey was made available on the festival website from the first day of the festival. A total of 523 e-cards were sent, 245 emails were opened and 46.85% completed questionnaires.  All volunteers were issued with postal questionnaires  All schools and groups attending festival events or participating in projects received postal questionnaires  Events staff were trained in customer care and encouraged to observe participants’ behaviour and responses, feeding this back on a daily basis.

6  One-to-one and group debriefs were held with freelance staff, venues, partners in projects and a number of individual artists.  Data analysis of its box office records, showing patterns of booking, postcode analysis, method of payments and other information  Key projects received separate evaluation including one-to-one debriefs and a detailed report summarising key successes and challenges, e.g. Champion of the Child

The Board of Directors also conducted a brief review of its 3-year strategy, feeding this into a development day and the building of a new strategy.

The overall impression was very positive with happy audiences appreciating a high quality programme of events. Below is a sample selection of feedback received via comments slips and the online survey.

 I was familiar with the Festival before I had children and have always found it to be well organized and imaginative. Thank you!

 This is a very valuable festival for Belfast as it engaging, entertaining and in some ways educational for the kids. We will all be back again next year to see what's going on. Wishing you all the best for next year’s events

 Overall performances were absolutely delightful and a treat for children to watch!

 I find the festival wonderful for one son in particular who is quite easily scared (i.e. won't go to the cinema at all). It's a shame to have everything on within such a short time frame – but that's the nature of a festival I guess.

 I just had two days but they were packed and worth it. The staff were extremely friendly and helpful. Will go for longer next time! Thank you all.

7

Management

Company management remained effective and within budget with attention to good practice. A small management team with a combination of temporary and permanent posts operated a single office base with limited off-site storage.

Policies and insurances were maintained and financial procedures were reviewed. board & staff

Young at Art is a company limited by guarantee with charitable status. A voluntary board of directors, numbering between 6 and 9 members oversees its work and sets policy. A staff team of 3 fulltime and 1 part-time carry out and deliver the company’s activities.

During the year, the board met regularly with all meetings minuted. A finance sub-committee reviewing management accounts for presentation at each board meeting also met regularly for minuted meetings. A Board development day took place in August 2009 during which the board reviewed its strategy 2007 – 2010 and put in place a position paper on its priorities for 2010 onwards. Due to substantial workload, an interim one-year plan was put in place for 2010 – 2011.

The board completed a successful review of the memorandum and articles of association and these were passed at an AGM in October 2009.

A staffing sub-committee reviewed the staffing structures within the company and set out a timeline for recruitment in 2010. Following unsuccessful recruitment of a part time Finance and Admin assistant, an agency was approached and Katrina McDonnell filled the post temporarily.

During the year, freelance staff carried out a range of activities while a volunteer team was recruited and trained for the festival. Young at Art maintained appropriate recruitment and training procedures, including compliance with changing child protection regulations.

See appendix I for details of all personnel, volunteers and artists. general management

All company policies were effectively maintained and procedures implemented. Staff received training and attended briefing sessions on ACCESS NI and Safeguarding regulations and Data protection.

Young at Art maintained its office at Church Street and leased a small storage space close to the city centre. Improvements to bookkeeping and additional administration support increased efficiency, reduced the year-end creditors and improved cashflow.

At the end of the year, Young at Art was completing a banking review and making preparations to change suppliers. The Board of Director also instructed staff to seek tenders for the company audit. Audited accounts have been produced and the company operates a financial scrutiny policy through its finance sub-committee and key staff.

Throughout the year, the Board monitored progress against its business plan 2007 – 2010 and, as the year ended, planning commenced on a strategic development for 2010 – 2013.

8

Funding & Finance

Young at Art saw an increase in its turnover from the previous year, largely due to projects in addition to the festival. In addition, Young at Art also engaged in a range of social enterprise activities and explored its income generation potential through sponsorship and full-cost recovery.

turnover

In 2009 – 2010, Young at Art increased its turnover and in-kind support. Self-generated income eased cashflow and contributed to the growth of a small general reserve. Audited accounts are available from the Young at Art office. A range of public and private partners provided vital support in the ongoing activity of Young at Art, in particular the support of the Arts Council of Northern Ireland, Belfast City Council, the Youth Council for Northern Ireland and the National Lottery Fund through ACNI. Young at Art did struggle with ongoing shortage of funds to deliver the core programme with security and also struggled with the requirements (monitoring, PR and otherwise) of a large number of supporters (both public and private). However, good relations were maintained with all partners and it was viewed as a successful year. A full list of all supporters is included in Appendix IV. sponsorship and partners

Long-standing relationships with Clear Channel and Paperjam continued to be a success new relationships were forged with NICCY, the Youth Justice Agency and Victoria Square. A number of other businesses continued to provide in-kind support to the festival, with significant discounting of services or the waiving of hire fees. Thursday’s Child was engaged as a freelance sponsorship consultant and the combined efforts of Laura Willis from Thursday’s Child and Marketing & Development Officer Vicky Johnston, generated significant increases in cash and in-kind sponsorship. In addition, Young at Art received in-kind support through its ongoing partnerships with both the OMAC and Belfast Waterfront, while Belfast Waterfront contributed to the joint event - Festival in a Weekend and ran the Urban Arts Akidemy. earned income

Box office income showed a year on year increase without an increase in ticket prices and with a larger free events programme. Box office income still represents a small percentage of turnover. The box office facility was outsourced to the Belfast Waterfront in 2009 – 2010 to drive up customer care standards and reduce costs. This had a positive effect on customer care and did save money but also affected cross- selling and Young at Art’s access to data for audience development. Young at Art generated significant increases in its earned income through engaging in social enterprise activities and full cost recovery on certain events. Prior to the end of 2009 – 2010, the company had secured seed funding to establish a trading arm touring agency for children’s events. forward fundraising

Prior to the end of 2009 – 2010, Young at Art had fundraised for, and secured, the bulk of its budget for 2010 – 2011. This was an achievement but was also driven by the proximity of its peak period and the festival to the beginning of the financial year. In brief the company has to find its budget before the end of each financial year for the next festival to proceed, leaving a short planning horizon and little margin for error. The company initiated a review to shift this cycle by moving the festival to another time period with a decision due in 2010 – 2011.

9 Appendices appendix I: personnel

Board of Directors Joe Kelly Chair Philip Morrow Treasurer Jeanette Sproule Patricia Freedman Louise Warde Hunter Ruth Morrow Colm Johnston The Director Ali FitzGibbon undertook duties as Company Secretary.

Core staff

Ali FitzGibbon Director January 2004 – present Claire Kelly Administrator October 2008 – present Vicki Johnston Marketing & Development Officer January 2009 - present Katrina McDonnell Administration & Finance Assistant April 2009 – May 2010

Freelance staff

Beat ‘n’ Track Festival production management January – June 2009 Caragh O’Donnell Toolbox Editor October 2008 - present Wendy Blemings Festival Assistant/ February – July 2009 Champion of the Child Project Coordinator

Front of House Managers Festival 2009 Oonagh Murphy Maggie Connolly Damien Conway Catherine MacFerran Sarah Jones Kathy Young Mary Hegarty Walsh Claire McQuillan Michelle Manwaring Leann Crozier Seamus Conway

City Hall Orla McGrady Kathy Young Mary Hegarty Walsh Johnathon McClure Claire McQuillan Leann Crozier Ryan Darragh Catherine MacFerran

Culture Night Katrina McDonnell Oonagh Murphy Leann Crozier Mary Hegary Walsh

Black Books Leann Crozier

Artists

Festival 2009 Karen Torley Festival 2009: Twinkle Twinkle/Elves & the Shoemaker Rea Curran Festival 2009: Twinkle Twinkle/Elves & the Shoemaker Chris Harte Festival 2009: Twinkle Twinkle/Elves & the Shoemaker Paul McEneaney Festival 2009: Family Hoffman’s Victoria Vettese Festival 2009: Family Hoffman’s Darren Willingham Festival 2009: Family Hoffman’s Keith Ginty Festival 2009: Family Hoffman’s

10 Sam Murdock Festival 2009: Family Hoffman’s Steve Bamford Festival 2009: Family Hoffman’s Hugh Brown Festival 2009: Family Hoffman’s Christina Nelson Festival 2009: Family Hoffman’s Ursula Burns Festival 2009: Family Hoffman’s Caolan McBride Festival 2009: Family Hoffman’s Nicola Cunningham Festival 2009: Family Hoffman’s Maryke Del Castillo Festival 2009: Family Hoffman’s Timmy Hannington Festival 2009: Family Hoffman’s Thomas L Muinzer Festival 2009: Family Hoffman’s Alison Arnopp Festival 2009: Captain Najork Cat Barter Festival 2009: Captain Najork Shaun Blaney Festival 2009: Captain Najork Jen Browne Festival 2009: Captain Najork Derval Cromie Festival 2009: Captain Najork Mary Frances Doherty Festival 2009: Captain Najork Siobhan Donnellan Festival 2009: Captain Najork Matt Ferris Festival 2009: Captain Najork Annette Flynn Festival 2009: Captain Najork Daneka Greig Festival 2009: Captain Najork Aisling Groves McKeown Festival 2009: Captain Najork Aoife Heery Festival 2009: Captain Najork Daithi MacSuibhne Festival 2009: Captain Najork Kathryn McCartin Festival 2009: Captain Najork Sarah Madigan Festival 2009: Captain Najork Joanne Quinn Festival 2009: Captain Najork Linda Teehan Festival 2009: Captain Najork Ellen Turley Festival 2009: Captain Najork Cathy Walsh Festival 2009: Captain Najork Sara Topsøe-Jensen Festival 2009: Kaleidoscope Karsten Nisbeth Festival 2009: Kaleidoscope Connie Tronbjerg Festival 2009: Kaleidoscope Ulla Katcher Festival 2009: Kaleidoscope Cindy Rudel Festival 2009: Kaleidoscope Dorte Persson Festival 2009: Kaleidoscope Kristina Murdin Festival 2009: Kaleidoscope Thorkid Andreasen Festival 2009: Kaleidoscope Allan Fredslund Festival 2009: Kaleidoscope Leigh McCalister Festival 2009: Theatre for One Paulo Lameiro Festival 2009: Concertos Para Bebes Cristiana Lameiro Festival 2009: Concertos Para Bebes Isabel Catarino Festival 2009: Concertos Para Bebes Inesa Markava Festival 2009: Concertos Para Bebes Alberto Roque Festival 2009: Concertos Para Bebes Jose Lopes Festival 2009: Concertos Para Bebes Nuno Goncalves Festival 2009: Concertos Para Bebes Pedro Santos Festival 2009: Concertos Para Bebes Rita Gracio Festival 2009: Concertos Para Bebes Fiona McDonagh Festival 2009: A Hedge Called Hog Gillian Kelly Festival 2009: A Hedge Called Hog Helen Gregg Festival 2009: A Hedge Called Hog Fraser Hooper Festival 2009: Funny Business Patrick Lynch Festival 2009: Hansel and Gretel/What a Wonderful World Elena Marini Festival 2009: Hansel and Gretel/What a Wonderful World Emilia Brodie Festival 2009: Hansel and Gretel/What a Wonderful World a Robert Rigby Festival 2009: Play in a Day Davide Doro Festival 2009: Story of a Family Manuela Capece Festival 2009: Story of a Family Consuelo Ghiretti Festival 2009: Story of a Family Beatrice Baruffini Festival 2009: Story of a Family

11 Massimilano Sacchetti Festival 2009: Story of a Family Nora Vonder Muhll Festival 2009: Queen Stefan Colombo Festival 2009: Queen Gerhard A. Goebel Festival 2009: Queen Ben Jones Festival 2009: Baby Ska Liz Cullinane Festival 2009: Baby Ska Jennifer Jordan Festival 2009: Baby Ska Ash Reynolds Festival 2009: Baby Ska Frank Quinn Festival 2009: Playing with Shadows Ian Sansom Festival 2009: King Matt the First Patrick Sanders Festival 2009: Banzai Chess Rachael McCabe Festival 2009: Banzai Chess Anita Woods Festival 2009: Barren Carrousels Kelsey Long Festival 2009: Barren Carrousels Grant Goldie Festival 2009: That Man

Culture Night Tara Lynn Culture Night 2009: Tea and Tales Patrick Sanders Culture Night 2009: Banzai Chess Rachael McCabe Culture Night 2009: Banzai Chess Fra Gunn Culture Night 2009: Tales by Torchlight Emma McClintock Culture Night 2009: Workshop Duncan Neil Culture Night 2009: Workshop

Belfast City Hall Jennifer Jordan Belfast City Hall: Baby Ska Lyndon Stephens Belfast City Hall: Baby Ska Liz Cullinane Belfast City Hall: Baby Ska Nick McCall Belfast City Hall: Baby Ska Niall de Burca Belfast City Hall: Emma McClintock Belfast City Hall: Workshop Aine McClintock Belfast City Hall: Workshop Alison Stevenson Belfast City Hall: Workshop Duncan Neil Belfast City Hall: Workshop Caragh O’Donnell Belfast City Hall: Workshop Patrick Sanders Belfast City Hall Mary Jordan Belfast City Hall Michael Quinn Belfast City Hall: Balloon Man Hugh Brown Belfast City Hall: Jitterbug Jackson Fra Gunn Belfast City Hall: Tea & Tales Geoff Gatt Belfast City Hall Camel Hartley Belfast City Hall Frank Quinn Belfast City Hall Aaltje Cuperus Belfast City Hall: Tree Lady Kelsey Long Belfast City Hall Paul Currie Belfast City Hall Paul Quate Belfast City Hall Simon Llewellyn Belfast City Hall Sheena Bleakney Belfast City Hall: Face Painter Janis Steadman Belfast City Hall: Face Painter Anne-Marie Belfast City Hall: Face Painter Hilary Midgley Belfast City Hall: Face Painter

Black Books Abigail McGibbon Black Books: Tea & Tales

Volunteers

12 Festival 2009: Brian Sinclair Christopher Aaron Wallace Emma McKenna Megan Anderson Amy Mc Haffie Dean Murray Angela Mullan Kane Mahood Shauna Toal Holly McFarland Nicola Simpson Maria Zerche Kerry Schapper Lisa Gault Russell Millar John Gillen John Paul McBride Olivia Reilly Claire Sheppard Jemma Logan Rosie Le Garsumer Suzanne Elizabeth McMullan Clarisse Gandji Roisin Gallagher Katharina Stohr Alison Lowry Patrick Gerald O'Donnell Simona Fischella Jill Dornan Ellie Irvine Helen Coburn Michelle Corr Sinead Quinn Ashleigh Collins Martin Clarke Campbell Suggars Mark Simpson Orlaith McKeever Katherine StAngelo Danielle Orr Robert Needham Jon Grimason Andrew Logan Martin Gallagher Rodney Burns Christopher O’Neill Andrew Campbell Barry Burns

Belfast City Hall Anna McDonnell Clare Shute David Grebe Patricia Ruiloba Elodie Flenniau Claire Shepard Jill Dornan Aileen Irwin Elaine Gardiner Simona Fisichella Amy Robinson Sarah Jones Danielle Fields Elsa Gieseke Charmaine McBride Alison Parks Marina Rebollo Jasmine Nelson Rachael Campbell-Palmer Sinead Quinn Martin Fitzpatrick Bonnie Soroke Rosie Le Garsmeur Kerry Imken Schaper Emma Toner Sarah Toner Debbie Buchanan John Paul Grimes Mark Simpson Nicci Simpson Jamie Barrie Theresa McAllister Rebecca Cowdie Gareth Douglas Chris Rainey Chloda Hanvey Rachel White Seana Rooney Zoe Smedberg Nikki Doherty

Culture Night Anna McDonnell Aileen Irwin Aisling Gallagher Jamie Shaw Adam Duff Sinead Quinn Michelle Manwaring

13 appendix II. attendance & participation figures

No of Total Aud Event events Venue /Partcpts Funny Business (all ages) 4 Studio 406 Baby Rave, Baby Ska (0-4 years) 4 Waterfront 1317 Concertos para bebes (0-5years) 6 Waterfront 799 What a wonderful world (2-4 years) 5 Youth Action 304 Twinkle Twinkle (3-7 years) 4 Youth Action 137 The Elves and the Shoemaker (3+ years) 6 Waterfront 852 Hansel and Gretel (4-10 years) 6 Waterfront 585 A hedge called Hog (5-8 years) 6 OMAC 270 How Tom beat Captain Najork… (5-7 years) 4 Brian Friel Theatre 291 Family Hoffmann's (6+ years) 10 Clifton House 519 Story of a family (6+ years) 5 OMAC 159 kalejdoskop (8+ years) 8 St Kevins Hall 169 Queen (10+ years) 6 OMAC 254 Play in a Day (10-12 years) 2 days Youth Action 185 Playing with Shadows 6 Waterfront 44 King Matt the First (7+ years) 1 Waterfront 35 Ann Bryant (8-12 years) 1 No Alibis 30 Tea & tales (all ages) 2 days Waterfront 400 Tea & tales (all ages) 3 days OMAC 524 Finger Painting (all ages) 2 days Waterfront 457 Free Art Workshops (all ages) 2 days Waterfront 500 Silver Sounds Interactive Tours (all ages) 1 day Naughton Gallery 52 Rock Bottom (Theatre for one) (3+ years) 2 days Waterfront 130 Festival in a weekend (all ages) 2 days Waterfront 3000 Face painting 2 days Waterfront inc above Premiere circus 2 days Waterfront inc above Banzai Chess (all ages) 2 days Waterfront inc above Festival goes to Victoria Square (all ages) 2 days Victoria Square 3032 Banzai Chess (all ages) 2 days Victoria Square inc above Geoff Gatt Victoria Square inc above Wheelworks Art Cart (8+ years) 1 day Victoria Square 15 Champion of the child (all ages) 10 days Waterfront 5664 More of it than we think 3 (all ages) 10 days Waterfront 5664 More of it than we think 3 (all ages) 10 days OMAC 683 More of it than we think 3 (all ages) 10 days Square Space Gallery 326 Urban Arts Akidemy 2 days Waterfront 163 Pre teenage kicks 1day Waterfront 145 Making Space University of Ulster & Making Space x 2 seminars 2 days venues) 39 TYA Ireland 1 day CAF meeting room 8 Youth Arts Network 1 day Oh Yeah building 32 Festival on Tour: Champion of the Child Exhibition 1st Derry Children's Festival, 10 days WatersideTheatre, Derry 1259

14 Strule Arts Centre 10 days Strule Arts Centre, Omagh 3239 Fermanagh County Fermanagh Country Museum 10 days Museum, Enniskillen 833 Lisburn Children’s Festival 10 days Island Arts Centre, Lisburn 4833 Festival on Tour: Champion of the Child Workshop Programme St Marys College, Derry 1 Secondary School 28 Chapel Road Primary School, Derry 1 Primary School 25 St Joseph's, Slate Street, Belfast 1 Primary School 37 Park School, Belfast 1 Primary School 17 Portrush Primary School 1 Primary School 26 Divis Youth Project, Belfast 1 Youth Group 20 St Joseph's, Antrim 1 Primary School 30 Windmill Integrated, Dungannon 1 Primary School 30 St Martin's, Garrison 1 Primary School 21 Bunscoil Mhic Reachtain, Belfast 1 Primary School 17 Beechlawn Special School, Lisburn 3 Special School 37 St Colmcille's Downpatrick 1 Primary School 23

S Fanchea's College 2 Secondary School 50

Belfast City Hall Re-opening Family Day Fly Butterfly Fly 1 Belfast City Hall 3000 Love Grubs School visits Ballygolan P.S, Whitewell Road, Belfast 1 Primary School 30 Star of the Sea, P.S Dawson street, Belfast 1 Primary School 390 St Marys P.S, Divis Street, Belfast 1 Primary School 180

Springhill PS, Ballygomartin Rd, Belfast 1 Primary School 120

St Joesphs, P.S Grovner Road, Belfast 1 Primary School 330

St Ita’s, P.S Alderwood Hill, Belfast 1 Primary School 30 Shopping centre workshops Kennedy Centre 1 Shopping centre 150 Shopping centre Victoria Square 1 250 Shopping centre Bow Street Mall 1 200 Culture Night Tales by Torchlight 3 Ollie’s Night club 90 Workshops 1 University of Ulster 400 Tea and Tales 1 University of Ulster 400 Banzai Chess 1 Street Performance 1000

Black Books Tea and Tales 1 Black box 100

Total attendance figures: 39,944

15 appendix III: marketing & profile

The festival marketing campaign rolled out over a four-month period through advertising and direct mail. It was supported by a strong PR campaign generating significant local coverage and significantly supported by in-kind sponsorship from Clearchannel and Paperjam.

The promotional print for the festival, in addition to brochures, included leaflets to highlight specific events and draw attention to the festival and its on-line presence. A significant increase in web sales was generated while the additional bulk of print enabled far wider distribution.

Print  20,000 x Belfast Children’s Festival brochures  10,000 x A5 Highlights leaflet  10,000 x A5 Champion of the Child leaflets  5,000 x A5 OMAC events leaflet  5,000 x A5 Festival in a weekend leaflets  4,000 x A5 More of it than we think 3 leaflets  200 x A3 full colour posters  4,500 x advance booking forms and letters (schools & groups)  800 x balloons  3 x pop-up stands  1 x banner  100 x staff/volunteer t-shirts  1 x Box Office A-Board  300 x A5 Launch invite

Additional Print  5,000 x A5 Captain Najork leaflets  5,000 x A5 Cahoots leaflets  150 x A3 Captain Najork posters  50 x A3 Cahoots posters  6 x pages in OMAC seasonal brochure  4 x pages in Waterfront seasonal brochure

Advertising  30 x festival adshel  15 x Adshel sites across festival launch  15 x Adshel sites across festival opening  2 x adverts with editorial in NI4Kids  1 x sponsored advertising in Grand Opera House theatre programme  1 x sponsored advertising in ‘my first baby’ publication  15 x sponsored radio adverts on Cool FM

Direct marketing  Direct mail to 2114 schools and groups  Direct mail to 2114 schools and groups  Direct mail to 2000 families  Direct mail to 2114 schools and groups  300 festival launch invitations  Telemarketing to schools  E-marketing to groups and families on YAA database

Brochures were distributed to family friendly retail outlets, cafes, visitor attractions etc. across Belfast, Greater Belfast and County Down, leisure and community centres and libraries. Brochures and information were also distributed through a range of youth and community networks.

16 promotions Brochure and balloon promotions were held at five shopping centres in the North, South, East and West of the city and in Bangor. This was in addition to leafleting outside Victoria Square pre- festival and during the initial weekend. Working closely with the NI Tourist Board and Belfast City Council, a window display was taken in the Consumer Advice Bureau, Belfast for the entire festival period in May. press & media The festival generated a high level of media coverage including several features on BBC Radio Ulster, U105 FM, Cool FM, Downtown Radio, CityBeat, Lisburn Community Radio, Inishowen community radio, Drive 105, Radio Failte, Radio Foyle, NVTV community television, GMTV, BBC Newsline and a very high web presence.

Print coverage included front page photo feature in Irish News and features and articles in NI4Kids, Belfast Telegraph early edition, city edition and final edition, North Belfast News, Community Telegraph in East Belfast, North Belfast, South Belfast and North Ards & Down edition, East Belfast Herald, News Letter and News Letter special supplement, Whatabout Magazine, Verbal Magazine, City Matters plus regional coverage in the Armagh Observer, Antrim Times, Ballycastle chronicle, Ballyclare gazette, Ballymena Times, Ballymoney Chronicle, Banbridge Leader, Carrick Times, Carrickfergus Advertiser, Coleraine Times, Coleraine Chronicle, County Down Spectator, Derry News, Down Recorder, Dromore Leader, Dungannon Observer, Impartial Reporter, Larne Gazette, Larne Times, Limivady Chronicle, Lurgan & Portadown Examiner, Mid-Ulster Mail, Mid-Ulster Observer, Mourne Observer, Newry Democrat, Newry Reporter, Newtownabbey Times, Newtownards Chronicle, Newtownards Spectator, North West Telegraph, Sunday Life, The Democrat, Fermanagh Herald, Tyrone Herald, Ulster Herald, Ulster Star and national coverage included Irish Times, Irish Times Weekend Review, Mayo News, Mayo Advertiser, Connaught Telegraph , The Sunday Times and The Guardian. comparison of media coverage from 2007 – 2009

Year Number of Clippings Number of Publications Number of Broadcasts 2007 96 58 10 2008 148 57 17 2009 155 57 25

160 140 120 100 80 2007 60 2008 40 2009 20 0 Number of Number of Number of Clippings Publictaions Broadcasts

17 appendix IV: Detailed of funders

See audited accounts for breakdown of income and expenditure funders

 Arts Council of Northern Ireland (core funding)  Belfast City Council (core funding)  National Lottery Fund through the Arts Council of Northern Ireland  Department for Social Development (Laganside Events Fund)  Youth Council for Northern Ireland  Swiss Arts Council (in-kind) partners  Northern Ireland Commissioner for Children and Young People (NICCY)  Northern Ireland Childminding Association (NICMA)  University of Ulster  Wheelworks  Belfast Waterfront  Imaginate  Lyngo Theatre Company  Clydebuilt Puppets

sponsors  Youth Justice Agency  Victoria Square

 ClearChannel (in-kind)  Paperjam Design (in-kind)  Cool FM (in-kind)  Belfast in your pocket (in-kind)  Downtown Radio (in-kind)  Jill Jennings (in-kind)

 Youth Action (in-kind)  Clifton House (in-kind)  Calvert Copiers (in-kind)  Usborne Publishers (in-kind)  Powerlight (in-kind)

 Premier Inn (in-kind)  City Resorts (in-kind)  Thriftway travel

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