East Cleveland Spatial Framework North Sea

Redcar & Cleveland Regeneration Masterplan

East Cleveland Area Spatial Framework

April 2010

this is Redcar & Cleveland

1 C

2 Contents

East Cleveland Area Spatial Framework

1 Summary (4 - 7) C 2 East Cleveland : Vision and Objectives (8 - 13) 3 Spatial Framework for the East Cleveland Area (14 - 25) 4 Delivery Plan (26 - 41)

Appendix

1 East Cleveland Project Proformas

3 1. Summary

4 1. Summary

1.1 The case for change

East Cleveland is an area of contrasts, This is the East Cleveland Spatial even within the overall character Framework, one of four such documents of a rural, countryside setting. The setting out the vision, objectives and settlements have emerged as a result of interventions for different areas in 1many different factors, from the market the Borough (the others are Greater town of Guisborough to the planned Eston, South Tees and Redcar). This visitor attractions of Saltburn and the Spatial Framework provides area and smaller agricultural and industrial towns site speciﬁc projects that sit under and villages in between. the overarching document, Economic Futures: A Regeneration Strategy for In the context of Redcar and Cleveland Redcar and Cleveland. This sets the and the wider Tees Valley however, Borough-wide context and strategies there is a fundamental challenge; that for change. These documents are of using the undoubted assets of East supported by a number of technical Cleveland to help attract and retain appendices that include the baseline population and to underpin the economic evidence and consultation undertaken. development of the Borough. This also has to be achieved whilst protecting the environmental and heritage assets of the coast and countryside that render it attractive in the ﬁrst place.

Redcar and Cleveland Spatial Areas South Tees Cyclists in East Cleveland Spatial Framework North Sea

Greater Eston Spatial Framework

Redcar Spatial Redcar Marske-by- Framework South the-Sea Tees New Saltburn- East Cleveland Marske by-the-Sea Spatial Framework

Brotton

Skelton Loftus Golden Lion Hotel, Loftus

Eston Nab

Guisborough

A171

Roseberry Topping A171 North York Moors National Park

5 1. Summary

1.2 East Cleveland Vision The team will act as the Executive to take forward projects and will operate from within the RCBC Regeneration Directorate. East Cleveland Lives The RCDC will act as a wider collective body to receive reports and set direction for the programme team. It would meet By 2025 East Cleveland will be one of the most popular quarterly and use the East Cleveland spatial framework and districts in the North of England. It will have an increased delivery plan as the basis for its business plan. and prosperous population with thriving communities and strengthened town centres; whilst maintaining an attractive, 1.5 Outcomes and Impacts rural aspect. East Cleveland will not only be a highly attractive place to live, it will be drawing increasing numbers It is important to understand what the outcomes and impacts of visitors; by 2025 the visitor economy will be famous for of the East Cleveland projects will be on the economy of its Heritage Coast and countryside including the North York Redcar and Cleveland. The early investments are focussed Moors, and the quality of accommodation and services. on increasing employment space in East Cleveland and making the key centres and natural environment more 1.3 Key Interventions attractive for visitors. The impact will be considerable, with some 600 additional jobs and a marked increase in visitor Central to the delivery of the East Cleveland Lives vision numbers. This is the initial potential, and there is the capacity is a set of projects that build upon the natural assets of the for new premises to act as a catalyst for further growth in area, key towns and settlements and the visitor and rural existing and new businesses, with key interventions creating economies. These projects will: 5000m2 of new or refurbished commercial space. • Create new workspace in rural locations across the Borough, that will support and grow local economies; Key Project Output Companies* Employment • Provide a boost to the visitor economy, attracting more people from outside the Borough to visit East Cleveland; • Deﬁne a role and strategy for key towns, prioritising; New Space 2000m2 60 new and 240 - the retail core in settlements across the Borough, for New existing consolidating retail where necessary and diversifying Opportunities companies and widening the retail offer in larger settlements such Rural 3000m2 150 300** as Guisborough; Enterprise companies** Hubs - providing local communities with the opportunity to contribute to the regeneration of their towns and Skills for 60 trainees per 20 companies n / a Tourism annum per annum villages; and Excellence - providing good quality, desirable and affordable Independent Marketing n / a 30 housing choices throughout East Cleveland, in the Business in campaign major settlements and also in smaller, more rural Guisborough locations. Saltburn on Hotel / 145 the Edge festivals A set of projects that addresses transport and connectivity, Living in Loftus 10 New retail 10 15 skills and training, and the environment will support the units delivery of the core themes for the East Cleveland Lives plan. Town community 24 In particular, in order to support the town strategies, there are Strategies and schemes a number of proposals that will reduce isolation in rural areas Housing through improvements in accessibility. BOBS 100,000 20 Extension visitors per annum 1.4 Delivery Plan local wildlife 10,000 visitors 2 The East Cleveland strategy provides a programme of per annum work and, rather than a speciﬁc delivery vehicle, it needs a Green Routes 60,000 visitors 7 ‘programme team’ putting in place to take forward the delivery per annum plan. Currently there is little dedicated resource devoted to the industrial 60,000 visitors 10 programme of projects outlined in the spatial framework and Heritage trail per annum the proformas. A dedicated Redcar & Cleveland Development Company (RCDC) is therefore proposed, with leadership at a * Likely to increase as new start up grow and move out of strategic level within the Council. The RCDC will be made up accommodation of a representative set of key stakeholders, elected members, ** New start up programme likely to focus on Hubs and provide community representatives and private sector representatives. support for accelerated growth, further increasing employment numbers in the medium term.

6 Guisborough

7 Guisborough Wood

2. East Cleveland 2 Area Vision and objectives

8 2. East Cleveland: Vision & Objectives Part 1 Drivers of change

Context to South Tees South Tees is home to a number of world-class industrial businesses. The area is an industrial hub, which, together with the North Tees industrial area drives a substantial part of the sub -re- 2.1 How have the Vision gion’s Gross Domestic Product and Objectives been (GDP), as well as regional and developed? national productivity. It is home to Teesport, the sec- 2The Vision and Objectives for East In the context of Redcar and Cleveland ond largest port in the UK, petro- Cleveland encapsulate the planned and the wider Tees Valley however, ambitions for this, the largest of the four there is a fundamental challenge; that chemical and process industries spatial areas within the masterplan, of using the undoubted assets of East and steel. South Tees extends through a key focus on some of the Cleveland to help attract and retain the across a wide area and being on assets and addressing the key issues population and to underpin the economic that need to be resolved through the development of the Borough. This also the edge of the Middlesbrough Regeneration Masterplan. They also has to be achieved whilst protecting the conurbation is a location for a build on the LDF Core Strategy Vision environmental and heritage assets of range of unused or underused and Objectives. the coast and countryside that render it attractive in the ﬁrst place. former industrial sites, as well Context to East Cleveland as over eighty smaller industrial East Cleveland is an area of contrasts, and commercial operations. This even within the overall character of a rural, countryside setting. The industrial heartland provides settlements have emerged as a result of a home for process industries, many different factors, from the market utilities and services, port and town of Guisborough to the planned visitor attractions of Saltburn and the logistics, steel manufacturing, smaller agricultural and industrial towns supply chain and ancillary busi- and villages in between. nesses and light industrial parks. Historically, South Tees was an St Nicholas Church, Guisborough important employment source for local residents and there was a strong relationship between Greater Eston and Redcar residents and South Tees. This relationship has reduced dra- matically in recent years, with increased automation, decline in industries and a trend of those in higher paid and skilled jobs at South Tees, living outside the Borough. South Tees is a dynamic place, where industry cycles are af- fected by many complex factors including the global market, interdependencies with sur- rounding industries and speciﬁc infrastructure requirements. With the recent announcement Context to South Tees 1 Tees Valley City Region A Business Case for Dlivery, 2006 9 2. East Cleveland: Vision & Objectives

Key Issues Key Assets

A series of baseline papers have been produced to support The key assets of East Cleveland are: the proposals identified within this Regeneration Masterplan. Reference should be made to the baseline papers within the • Rural setting; technical appendices. • Coastal setting; • Brand value of proximity to the North York Moors; The key headlines from the analysis of East Cleveland are: • Attractive and historic town cores; • Strong centres at Saltburn and Guisborough; • East Cleveland has strong natural assets – coast, Heritage • Access to strategic highway networks and accessibility to Coast, countryside, North York Moors National Park and national rail networks. wildlife designations; • It is also an area of stark contrasts with some areas of severe deprivation but a more extensive and prosperous rural hinterland, focussed on attractive and desirable historic areas; • East Cleveland is isolated, located between the coastline, North York Moors National Park and the industries of Teesside to the north. It is not a typical location for commercial use given its rural nature and perceptions of the area as a visitor destination are distorted by its location -close to Teesside; • High levels of vacancy within some of the area’s industrial estates due to the scale and condition of premises; • Significant retail leakage to neighbouring areas, creating further decline; • The demand for housing is not met by supply and affordability is also an issue; • Guisborough is a focal point within East Cleveland; as the largest town, with a stable and thriving housing market; • East Cleveland suffers from low car ownership and a declining public transport provision. Further to this public transport is not seen as a viable option by many residents; • There will be significant investment in public transport provision through the Tees Valley Bus Network Strategy, which seeks to improve services and facilities across East Cleveland.

Guisborough Forest Lingdale

10 2. East Cleveland: Vision & Objectives

2.2 East Cleveland Vision: East Cleveland Lives Vision and Objectives

The vision of East Cleveland is of a vibrant and prosperous rural district By 2025 East Cleveland will be one of the most popular that becomes one of the most popular districts in the north of England. It will have an increased in the Tees Valley and the North East. With successful town centres, transport and prosperous population with thriving communities and infrastructure and some economic strengthened town centres; whilst maintaining an attractive, diversiﬁcation, the growing communities will retain and attract families and rural aspect. East Cleveland will not only be a highly attractive working households across the wealth place to live, it will be drawing in increasing numbers of spectrum. These communities will therefore make signiﬁcant contributions visitors; by 2025 the visitor economy will be famous for its to the entrepreneurial and workforce capacity of the Tees Valley whilst the Heritage Coast and countryside including the North York countryside setting will underpin a Moors, and the quality of accommodation and services. visitor and tourist economy known for quality of facilities and service.

Valley Gardens, Saltburn

11 2. East Cleveland: Vision & Objectives

The objectives for East Cleveland are framed in accordance • Developing tourism – promoting products and providing with the Regeneration Masterplan’s overarching objectives and accommodation; supplement the Vision for East Cleveland: East Cleveland Lives. • Accessing employment opportunities in the Tees Valley.

Objectives Improving connectivity • Getting to and from South Tees, Redcar and Middlesbrough, Delivery of healthy, sustainable, inclusive and cohesive particularly by public transport and sustainable modes; communities • Education on the sustainable travel options that East • Stronger town centres – focussed strategies for Cleveland provides; Guisborough, Saltburn and Loftus; • Promoting interconnectivity between coastal communities, • Greater housing choice – growing the population of East rural settlements, local service centres and key Borough Cleveland, providing desirable and affordable housing wide destinations. choices. To protect, conserve and enhance the Borough’s built, Diversifying and strengthening the local economy historic, cultural and natural environments • Developing rural business – start up and established • Protect and expand natural assets including the business space; National Park; • Infrastructure – ensuring business infrastructure is in place • Promote access to the countryside and Heritage Coast. including ICT;

Guisborough Town Centre

12 SWOT Analysis

Strengths Weaknesses • Major employment centres – Redcar, Middlesbrough, port, • Poor quality housing estates within some of the settlements; petrochemicals within commuting distance and potash and steel • Pockets of severe and persistent deprivation; making in close proximity; • Isolated - between the coastline, North York Moors National Park and the • Housing market is strong in specific areas, such as Guisborough; industries of Teesside to the north. It is not a typical location for commercial • There are a number of popular settlements such as Saltburn and use given its rural nature and, perceptions of the area as a visitor destination Guisborough; are distorted by it’s location close to Teesside; • Prior Pursglove College and Askham Bryan College are important • High levels of vacancy within some of the area’s industrial estates due to the local assets in Guisborough; scale and condition of premises; • Coast and beaches including Heritage Coast; • Retail vacancy levels in rural areas are high, creating a poor environment • Outstanding countryside including Eston Hills / Roseberry and significant leakage to neighbouring areas, adding to further decline; Topping and parts of the Borough fall within the North York • Ageing population presents challenges to service delivery; Moors National Park; • Limited and outdated tourist infrastructure including poor hotel / holiday • Attractive conservation areas within historic towns and villages; accommodation; • Outdoor activities – walking, cycling, surfing etc. and generally • No rail service (with exception of Saltburn); good leisure provision; • Limited linkages between more rural settlements and existing employment • High quality hotel offer in Guisborough and Saltburn; areas and key development sites; • The majority of the road network is of a good quality providing • Poor accessibility from major routes into some outlying settlements – good west to east links into Middlesbrough and A19, with minimal particularly Loftus; congestion on the roads; • Topography is not always conducive to sustainable modes such as cycling • Tees Valley Bus Network Strategy will improve existing public and walking; transport provision and facilities across the area; • Bus services continue to reduce as they are not commercially viable, leaving a gap funding requirement from RCBC; • Sustainable travel not seen by many as a viable alternative to the private car; • Insufficient parking and facilities for tourists in the most popular areas; • Low car ownership across the area. Opportunities Threats • Increase in homeworking through investment in the ICT • Over development undermines the character of towns / villages and infrastructure; protection of natural assets; • Projected growth in creative industries; • Commercial pressures undermine quality of development in towns / villages; • Increased leisure expenditure; • Competition - success and quality of North York Moors and associated • Projected growth in outdoor and activity tourism; settlements e.g. Whitby; • Maximising the potential of natural assets for tourism – including • Housing affordability; designations of Cleveland Way, North York Moors National Park • Challenges to the sustainability of the rural economy; and Heritage Coast; • Buses are open to market forces and services may be cut further, • Increased demand for housing; jeopardising the success of the Tees Valley Bus Network Strategy if • Potential for events and festivals to act as draw for visitors; patronage not increased; • Promotion of ‘Rural Cleveland’ as a diverse destination to explore; • Declining services leads to increased social exclusion and severance of • Redevelopment of existing industrial estates to provide commercial communities from the west of the Borough; accommodation to meet demand; • Population sizes are low in some settlements, therefore there is a risk • Tightening of Loftus retail pitch and improvement of housing stock; that improved public transport services wont be commercially viable after • Provision of executive housing to encourage professionals to live funding improvements; in the Borough; • Continued decline in towns and villages if no intervention; • Introduction of the Metro between Saltburn and Darlington; • Limited awareness of business support services may impact on the success • To improve provision and quality of public transport services, of the local business base. including the Tees Valley Bus Network improvements, raising patronage by bus and rail; • Provide improved facilities for tourists and residents such as parking in areas of high demand; • Has existing rail freight infrastructure between Saltburn and Loftus; • Promotion of interconnectivity of rural settlements and larger service centres; • Improved connectivity between coastal settlements, particularly by walking and cycling; • Potential for Metro to use existing rail freight line down to Loftus; • Investment in rural schools and increased community leisure opportunities; • To provide appropriate and convenient modes of transport to those seeking access to employment and employment opportunities

13 Roseberry Topping 2. South Tees: Vision & Objectives

3. Spatial Framework for the East Cleveland Area

14 3. Spatial Framework for the East Cleveland Area 2. South Tees:Part Vision1 Drivers & Objectives of change

Context to South Tees South Tees is home to a number of world-class industrial businesses. The area is an industrial hub, which, together with the North Tees industrial area drives a substantial part of the sub -region’s Gross Domestic Product 3.1. Core Themes These projects will: (GDP),• providing as well good as regionalquality, desirable and • Create new workspace in rural and affordable housing choices The Spatial Framework for East locations across the Borough that will nationalthroughout productivity. East Cleveland, in Cleveland introduces the key proposed support and grow local economies; It is homethe major to Teesport, settlements the and sec- also in 3interventions for the area and is • Provide a boost to the visitor ond largestsmaller, port more in rural the locations. UK, petro- accompanied by a spatial plan which economy, attracting more people chemical and process industries illustrates the proposals. from outside the Borough to visit andA set steel.of projects South which Tees address extends transport East Cleveland; and connectivity, skills and training Central to the delivery of the East • Deﬁne a role and strategy for key acrossand the environmenta wide area will and support being the on Cleveland Lives vision are a set of towns, prioritising; thedelivery edge of theof thecore Middlesbrough themes for the East projects which build upon the natural • the retail core in settlements conurbationCleveland Lives is plan. a location In particular, for ain assets of the area, key towns and across the Borough, consolidating rangeorder to of support unused the townor underused strategies, settlements and the visitor and rural retail where necessary and formerthere are industriala number of sites, proposals as well that economies. diversifying and widening the will reduce isolation in rural areas retail offer in larger settlements asthrough over improvements eighty smaller in accessibility. industrial such as Guisborough; andThe diagramcommercial below illustratesoperations. the core This • providing local communities with industrialthemes of the heartland East Cleveland provides Lives the opportunity to contribute to adelivery home plan. for process industries, the regeneration of their towns utilities and services, port and and villages; and logistics, steel manufacturing, supply chain and ancillary busi- pporting Pnessesrojec and light industrial parks. Su ts

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infrastructure requirements. With the recent announcement Context to South Tees 1 Tees Valley City Region A Business Case for Dlivery, 2006 15 3. Spatial Framework for the East Cleveland Area

3.2 Workspace increased visitor numbers, resulting in Roseberry Topping, the North York longer stays. Moors National Park and the rest of It is recognised that local employment is East Cleveland; required, to support the rural economy, Extending the Best of British • Playing an increasing role as a market and further reduce issues of isolation Sculptures (BOBS) along the coastline town within the regional network of and access to jobs. from Redcar to Saltburn will attract ONE NE’s market town programme people to the beach and create a link and raising the profile of Guisborough The development of Rural Hubs will from Redcar to Saltburn, creating a more and the offer of East Cleveland; support the economic diversification explicit link between the settlements as • Improving facilities for day visitors and of the Borough and East Cleveland in coastal tourist destinations. tourists; particular. These will consist of ‘Start • Developing the night-time economy to up’ and ‘Grow on’ space infrastructure More can be made of promoting the create a diverse mix of services; and and ICT to create a network of micro- location of East Cleveland’s towns and • Addressing infrastructure provision enterprise hubs. Potential locations for villages relative to the National Park to ensure that it meets the needs of Rural Hubs are Loftus, Brotton, Skelton, through tourism development in this residents and visitors alike. Saltburn and Guisborough. area. “Gateway to the Moors” is an obvious choice for Guisborough and Saltburn Improving the existing provision at Loftus as they lie upon the principal The proposal for Saltburn (Saltburn: On Skelton Industrial Estate, particularly highway routes, whereas for other the Edge) is to transform the town, which in relation to the sub-division of, and locations initiatives could be derived from will become a distinctive ‘weekend break’ refurbishment of, existing units will be a wider Moors “doorstep challenge”. destination, building on its present day funded through the Local Enterprise Increasing and maintaining visitor and historic strengths and natural assets Growth Initiative. numbers to the area will showcase the and coastal setting. Today, Saltburn East Cleveland offer. needs financial investment to reinvigorate 3.3. Visitor Economy the town centre and promote Saltburn as 3.4 Town Strategies and a visitor destination. The following themes The coast, Heritage Coast, countryside Housing should be implemented: and North York Moors National Park • Festivals and events, surfing, galleries and art with a potential link along with a number of other landscape A key focus for the ‘East Cleveland to creative industries and / or and wildlife designations create an Lives’ plan is to define the role of key activity tourism; attractive setting in which to live, towns and settlements. By building on • Boutique / destination hotel offer; work or visit. However, these assets existing assets, the retail, leisure, visitor, • Creative new landmark need further support to maximise housing and community offer within the artwork / landscaping to create their tourism potential. Tourism is an key settlements of East Cleveland will be additional links to the beach; important economic driver across improved. Redcar & Cleveland; A strengthened • Creating a complementary retail and leisure offer for residents and visitors tourism offer in Redcar town through Guisborough the seafront proposals, a greater alike, including an improved evening Guisborough will reinforce its role economy offer. connection with the North York Moors as the principal service centre for and existing strengths in activity tourism East Cleveland. The promotion of Loftus including surfing and horse riding plus Independant Business in Guisborough For Loftus, the focus is on creating a the focus on town strategies will create should focus on independent businesses, tighter service centre that is focussed more attractive places both to visit leisure and tourism within an attractive around developing places where working and to live across the borough. The market town setting. The following people wish to live. The following themes provision of a boutique hotel at Saltburn themes should be incorporated: will be incorporated and promoted: and recent moves by Redcar and • Marketing, promotion and awareness • A consolidation of the retail core. A Cleveland Council to take a pro-active raising; reduced retail pitch will create activity approach to the provision of campsites • Developing the destination plan for and inject life and animation back into and caravan sites will support the the town, including linkages with the centre of Loftus;

Eston Moor

16 3. Spatial Framework for the East Cleveland Area

• An enhancement of community- Grand Designs promote connectivity from isolated related services, such as community This project complements the town areas between rural settlements such centres, sports facilities, or meeting strategies and rural heartbeat strategy as Boosbeck, Carlin How, Liverton, places; by promoting Redcar and Cleveland as Skinningrove and Lingdale to larger • Improvements in housing provision – an “executive living” destination. service centres such as Loftus, Brotton this will involve supporting Coast and A programme of self-build will be and Skelton. Such services should be Country’s regeneration programme for promoted within the Borough to used to shuttle people to these service the Westfield estate and investigation encourage individuals to build innovative, centres which will benefit from the TVBN of other options for infill development; sustainable, potentially award-winning improvements and provide services • Improved linkages and connectivity to houses on strategic infill and new sites to larger settlements such as Redcar other towns and villages throughout within smaller settlements. The PR and and Middlesbrough. Other sustainable East Cleveland to Redcar and marketing opportunities related to this community transport projects should also Middlesbrough and also within the project are also significant and will help be explored such as car sharing schemes town, particularly through public realm to raise the image and profile of the and other innovative methods of improving improvements - the proposed re- Borough. levels of accessibility. opening of the railway line into Loftus would address this; and 3.5 Transport and Re-opening the railway line to • The creation of an effective delivery passengers from Saltburn to Skelton and strategy; the implementation of Connectivity Brotton by using the existing rail freight the Loftus plan will require careful link will significantly improve accessibility planning and must be integrated into East Cleveland is isolated, bounded by to these settlements and will create an a long term delivery strategy. coast, the North York Moors National attractive route for visitors to use. This will Park and the industries of Teesside to also support other developments within Rural Heartbeat the west. This is further compounded by the towns including attracting commuters To complement the town strategies traditional rural issues associated with and providing access to Skelton Industrial a strategic approach to other rural support services in smaller settlements. Estate and Freebrough School. settlements in East Cleveland will There are a number of accessibility improve the centres of Skelton and proposals that support the town 3.6 Environmental Brotton and smaller villages. This will strategies. support: Projects • the projected population increase in Improved services will be provided A number of proposals seek to enhance these areas; between Loftus and Middlesbrough the outdoor and activity tourism offer within • the exemplar education provision; and through Guisborough, interlinking most East Cleveland, supporting the visitor • employment service provision. of East Cleveland’s key settlements and services through the Tees Valley Bus economy. The Cleveland Way, National Cycle Route and equestrian facilities This project will focus initially on Skelton Network (TVBN) improvements. Redcar already offer good quality infrastructure. and Brotton and in the medium to long & Cleveland Council should maximise However there is the potential to build on term will roll out activity to the smaller, TVBN proposals to upgrade existing this further through: more rural centres in East Cleveland. A facilities across the Borough to provide • Provision of a network of green ‘community chest’ will be established an attractive service to commuters. infrastructure routes into and to assist communities in bringing Where possible this should include the between the National Park and projects forward. The settlements will development of sustainable routes to bus Heritage Coast; be improved to become attractive, rural stops by walking and cycling. The linking • Promoting and enhancing local residential locations. of key settlements to Guisborough will also provide a ‘Gateway to the Moors’ which will wildlife & geological sites as a play an increasing role in raising the profile community asset to target those with and tourism offer of East Cleveland. an interest in wildlife e.g. bird watchers Demand responsive services where and as a local community asset; possible should be improved to • An extended local industrial heritage trail from Middlesbrough / Redcar into East Cleveland.

17 3. Spatial Framework for the East Cleveland Area

3.7 Projects

The spatial framework for East Cleveland and the location of the projects are illustrated below. The projects are summarised on the following tables and further detail is provided in ‘Project Proformas’, contained in an Appendix to this document.

Redcar

Marske by-the-Sea

Saltburn by-the-Sea

Brotton New Marske Skinningrove

Skelton Staithes

Loftus Easington

Boosbeck

Lingdale

Guisbrough Produced from Ordnance Survey Mapping with the permission of the Controller of Her Majesty's Stationery Office © Crown Copyright. Unauthorised reproduction infringes Crown Copyright and may lead Moorsholm to civil proceedings. Redcar & Cleveland Borough Council Licence No. 100019983 (2009)

KEY

Existing employment areas Extension of Best of British Sculptures (BOBS) to Saltburn Main East Cleveland settlements (red circles) North York Moors boundary Potential for new housing development Train station Town strategies: Saltburn Railway Improvements to Skelton Major roads industrial estate Borough boundary Town strategies: Skelton, Brotton and villages Sustrans route Re-opening the passenger Cleveland Way railway link from Saltburn to Loftus New/ reinstate train station Industrial heitage trail from New/ reinstate railway Cleveland Ironstone Mining Museum Town strategies: Loftus Town strategies: Guisborough Kirkleatham Hall and Hotel: a facility for the whole borough

18 3. Spatial Framework for the East Cleveland Area

Guisborough

19 3. Spatial Framework for the East Cleveland Area

Workspace

Converted buildings for business space Economic EC1 New Space for New Opportunities Creating a new business premises offer that can respond to the needs of local businesses through appropriate accommodation and ﬁscal interventions. Activity supported through this scheme within East Cleveland will include the continuation of investment at Skelton Industrial Estate and development of new premises to complement the rural hubs (see EC2): Round Foundry Media Centre, Holbeck, Leeds Economic EC2 Rural Hubs The provision of start up and grow on space, infrastructure and ICT in all key towns within the Borough, to create a network of micro-enterprise hubs. Based on the experiences of similar facilities elsewhere in the country and the needs of Redcar and Cleveland, the new Rural Hubs should seek to provide a similar range of accommodation and facilities. Rentals should be ﬂexible, offering “easy-in, easy-out” terms and also include the provision of telecoms and broadband. Round Foundry Media Centre, Holbeck, Leeds

Town Strategies and Housing

Characterful shop-fronts Sustainable EC3 Independent Business in Guisborough Communities “Independent Business in Guisborough” will promote the town as a focus for independent businesses, including niche retail, leisure and tourism-related functions. This will be achieved through; • Marketing, promotion and awareness-raising; • Developing the Destination Plan for the town, including linkages with Roseberry Topping, the North York Moors National Park and the rest of East Cleveland; • Play an increasing role as a market town within the regional network of ONE North East’s market town programme and raise the proﬁle of Guisborough and the offer of East Cleveland; • Improving facilities for day visitors and tourists; • Development of the night-time economy to create a diverse mix of services; • Addressing infrastructure provision to ensure that it meets the needs of residents and visitors alike; Saltburn • As well as related initiatives that will beneﬁt Guisborough, such as new, high quality housing development. Vibrant town centres

Sustainable EC4 Saltburn – On the Edge Communities Development of Saltburn from a tired seaside town to a distinctive destination, building on its present day and historic strengths. The town requires ﬁnancial investment to reinvigorate the town centre and promote Saltburn as a visitor destination. This includes further promotion and provision of festivals and events, surﬁng, galleries and art, the development of a destination / boutique hotel within a period building and improving the town infrastructure.

Sustainable EC5 Living in Loftus Communities Creation of a tighter town centre that is focussed around the historic core of the town and develops a rural town where working people wish to live. This includes a reduced retail pitch, improvements to housing provision and improved linkages and connectivity to other towns and villages throughout East Cleveland. Artists impression, Barnard Castle

20 3. Spatial Framework for the East Cleveland Area

Sustainable EC6 Rural Heartbeat Rural Heartbeat Communities The main focus is on Guisborough, Saltburn and Loftus in the short to medium term. However, the ‘Rural Heartbeat’, complements these projects with a strategic approach to the smaller, more rural settlements in East Cleveland. It is recommended that community-driven uses be the focus for these settlements and the approach ensures that they become “hubs” for the local community, eg. Improved football pitches and ancillary facilities, mobile libraries. This includes Skelton and Brotton and other rural settlements such as Boosbeck, Lingdale, Skinningrove, Liverton Brotton Mines, Moorsholm and Easington. Sustainable building with a green roof Sustainable Communities EC7 Grand Designs in the Countryside This project seeks to raise the image and proﬁle of Redcar and Cleveland as an “executive living” destination.

A programme of self-build will be promoted within the Borough, which will encourage individuals to build innovative, sustainable, potentially award-winning houses on strategic inﬁll and new sites within smaller settlements. Freiburg, Germany

Visitor Economy

Economic EC8 Extension of Redcar BOBS Example of Beach Sculptures Extending the Best of British Sculptures along the coastline from Redcar to Saltburn, attracting visitors to the full length of the coast and linking East Cleveland and Redcar together as an attraction. This will draw visitors to Redcar from Saltburn and vice versa.

Economic EC9 Tourism Development The focus of this project is on promoting East Cleveland as a destination closely associated with the North York Moors National Park (NYMNP) and with the coastline and Heritage Coast.

This requires a more co-ordinated approach from NYMNP, RCBC, Visit Tees Valley (VTV), Yorkshire Forward (YF) and ONE amongst others. The likely outputs will include a more uniﬁed and co-ordinated branding and marketing of East Cleveland as the Another Place, Crosby, Anthony Gormley northern fringe of the NYMNP. This can be reinforced in the medium to long term through protection of the Potential location for extension of BOBS landscape and settlement qualities of East Cleveland and a co-ordinated approach to design policy and quality, both within and outwith the national park.

The coastline is also a major asset for which this project will seek to maximise further. Other projects such as EC4: Saltburn on the edge and EC8: Extension of the Redcar BOBS will support this.

Skinningrove

21 3. Spatial Framework for the East Cleveland Area

Transport

Bus stop facilities Connectivity EC10 Transport Strategy: The Cleveland Lives project will be delivered over a 15 year time period. A wide ranging programme of transport measures to ensure that development projects can be adequately supported, have been brought together in a single package to address the dispersed nature of settlements in East Cleveland.The measures seek to deliver the following: • The Tees Valley Bus Network Strategy (TVBN) - a project being promoted and delivered by Tees Valley Unlimited (TVU); seeking to implement a number of improvements to bus services across the Tees Valley, including particular routes in Redcar & Cleveland; • A number of ‘Gateway’ features across the Borough in Birchwood Park, Warrington strategic locations where settlements require a sense of Creating a sense of place and arrival identity to be established – to ensure a sense that ‘you’ve arrived in East Cleveland’; • An assessment of the feasibility of re-introducing passenger services on the existing railway line between Saltburn and Boulby; • Setting up demand responsive services where possible using either minibuses or, in the more remote areas, taxis, and providing enhanced bus stop facilities.

Saltburn

Environmental

Environment EC11 Promote and enhance local nature reserves as a Making more of the countryside for recreation community asset Access improvements, management and measures to increase local knowledge and awareness of heritage and biodiversity to encourage local people and attract visitors to use valuable local resources.

Environment EC12 Provide a network of green infrastructure routes into and between the National Park and Heritage Coast Green space creation (primarily East to West), access improvements, management and measures to increase local knowledge and awareness of heritage, geodiversity and biodiversity to encourage local people and attract visitors to use valuable national resources. Guisborough forest and Environment EC13 Industrial Heritage Trail walkway visitor centre Establish an extended local industrial heritage trail from Middlesbrough / Redcar into East Cleveland. Using art and heritage within the Establish a series of East Cleveland industrial public realm heritage / archaeological trails radiating away from the Cleveland Ironstone Mining Museum at Skinningrove.

Consider linking this initiative with a visitor facility at Boulby Potash.

Heritage Coast pleasure boat trips between Saltburn and Staithes to view inaccessible coastline stretches.

Whitehaven

22 3. Spatial Framework for the East Cleveland Area

Skills

Serving customers Economic EC14 Skills for Tourism Excellence Tourism and Leisure has been identiﬁed as being one of the major areas of focus for Redcar and Cleveland. Delivering excellent customer service is about raising the bar. There must be a focus on achieving the “gold standard” of customer service to get the experience right. This project focuses on equipping the workforce with the level of customer service skills that will deliver a high quality experience for those visiting Redcar and Cleveland.

Guisborough

Saltburn Surf Shop

23 3. Spatial Framework for the East Cleveland Area

3.8 Worklessness Key Project Output Companies* Employment

While the development of the economy will provide new employment opportunities for local residents, and growth in New Space 2000m2 60 new and 200 other parts of the Tees Valley will help to broaden the range of for New existing jobs available; many local residents do not have the sufficient Opportunities companies skills to access many of these new opportunities. Rural 3000m2 150 300** Enterprise companies** There is a need to work with many stakeholders to address Hubs these barriers, and this will be organised primarily through Skills for 60 trainees per 20 companies n / a the Borough’s Worklessness Strategy. There are a number Tourism annum per annum of issues identified through the consultation process and Excellence opportunities generated by the Regeneration Masterplan which need to be taken into account: Independent Marketing n / a 30 Businesss in campaign Guisborough • High numbers of young people distant from the labour market and pockets of multiple deprivation; Saltburn on Hotel / 145 the Edge festivals • Transport and accessibility is a major issue for East Cleveland in both urban and rural areas, and continues to Living in Loftus 10 New retail 10 15 present major barriers to the take up of employment. units Town Community 24 With regard to East Cleveland, the Worklessness Strategy, Strategies and schemes aimed at those with fewer qualifications and limited work Housing experience, should focus on: BOBS 100,000 20 Extension visitors per • The training and employment opportunities in tourism annum related actions and investment in East Cleveland; • Retail employment in Guisborough and Saltburn and local wildlife 10,000 visitors 2 also Redcar. These opportunities include replacement per annum demand, i.e. turnover of staff creating regular Green Routes 60,000 visitors 7 opportunities; per annum • Environmental and construction related works in rural industrial 60,000 visitors 10 areas where there will be suitable training and work Heritage trail per annum experience opportunities; • Community, voluntary and social enterprise activities. * Likely to increase as new start up grow and move out of accommodation ** New start up programme likely to focus on Hubs and provide support for accelerate growth, further increasing employment numbers in the medium term. 3.9 Outcomes and Impacts

It is important to understand what the outcomes and impacts of the East Cleveland projects will be on the economy of Redcar and Cleveland. The early investments are focussed on increasing employment space in East Cleveland and making the key centres and natural environment more attractive for visitors. The impact will be considerable, with some 600 additional jobs and a marked increase in visitor numbers. This is the initial potential and there is the capacity for the new premises to act as a catalyst for further growth in existing and new businesses.

Saltburn Station Teesdale Way

24 Former Zetland Hotel - Apartments

25 Saltburn Pier 2. South Tees: Vision & Objectives

4. Delivery Plan

26 4. Delivery Plan 2. South Tees:Part Vision1 Drivers & Objectives of change

Context to South Tees South Tees is home to a number of world-class industrial businesses. The area is an industrial hub, which, together with the North Tees industrial area drives a substantial part of the sub -re- 4.1 Structure and gion’s Gross Domestic Product (GDP), as well as regional and Governance national productivity. Delivery of the transformation Delivery Mechanism TheIt is team home will to act Teesport, as the Executive the sec- to 4programme for East Cleveland will The East Cleveland strategy provides ondtake forwardlargest projects port in and the will UK, operate petro- require leadership at a strategic level a programme of work and, rather than chemicalfrom within theand RCBC process Regeneration industries within the Council. It will be important a speciﬁc delivery vehicle, it needs a andDirectorate. steel. The South RCDC Tees will extendsact as a to ensure that all stakeholders are ‘programme team’ putting in place to wider collective body to receive reports committed to the vision and objectives take forward the delivery plan. Currently acrossand set directiona wide forarea the and programme being on for East Cleveland and, where there is little dedicated resource theteam. edge It would of themeet Middlesbrough quarterly and use appropriate that they are part of the devoted to the programme of projects conurbationthe East Cleveland is a spatial location framework for a delivery mechanism. It will be important outlined in the spatial framework and rangeand delivery of unused plan as orthe underused basis for its for key roles and responsibilities to be the proformas. A dedicated Redcar formerbusiness industrialplan. sites, as well clearly outlined and agreed and for & Cleveland Development Company activity to be managed via a central co- (RCDC) is therefore proposed, with as over eighty smaller industrial ordination and delivery team. leadership at a strategic level within the and commercial operations. This Council. The RCDC will be made up of industrial heartland provides a representative set of key stakeholders, a home for process industries, elected members, community utilities and services, port and representatives and private sector representatives logistics, steel manufacturing, supply chain and ancillary businesses and light industrial parks. Historically, South Tees was an important employment source for local residents and there was a strong relationship between Greater Eston and Redcar residents and South Tees. This Valley Gardens, Saltburn relationship has reduced dra- matically in recent years, with increased automation, decline in industries and a trend of those in higher paid and skilled jobs at South Tees, living outside the Borough.

Poppies South Tees is a dynamic place, where industry cycles are af- fected by many complex factors including the global market, interdependencies with sur- rounding industries and speciﬁc infrastructure requirements. With the recent announcement Context to South Tees 1 Tees Valley City Region A Business Case for Dlivery, 2006 27 4. Delivery Plan

4.2 Delivery Strategy and Frameworks

Based on the approach to delivery outlined in the Economic This approach will ensure that long-term sustainable Futures: Regeneration Strategy report, the projects for East regeneration is built on the foundations of existing initiatives Cleveland have been structured according the system of: and delivered through the successful implementation of transformational projects. • Foundation – 0-3 years; • Transformation – 3-8 years; and • Sustained Regeneration – 8-15 years.

Sustained Foundation: 0-3 yrs Transformation: 3-8 yrs Regeneration: 8-15 yrs

EC1 EC2 NEW SPACE FOR NEW RURAL HUBS OPPORTUNITIES

EC_9 EC8 TOURISM DEVELOPMENT EXTENSION OF BOBS PROJECT

EC3 EC3 INDEPENDENT INDEPENDENT GAINSBOROUGH GAINSBOROUGH

EC4 EC4 SALTBURN - ON THE EDGE SALTBURN - ON THE EDGE

EC5 EC5 LIVING IN LOFTUS LIVING IN LOFTUS

EC6 EC6 RURAL HEARTBEAT – A RURAL HEARTBEAT – A STRATEGIC APPROACH TO STRATEGIC APPROACH TO RURAL SETTLEMENTS IN RURAL SETTLEMENTS IN EAST CLEVELAND EAST CLEVELAND

EC7 EC7 GRAND DESIGNS IN THE GRAND DESIGNS IN THE COUNTRYSIDE COUNTRYSIDE

EC10 EC10 EC10 EAST CLEVELAND EAST CLEVELAND EAST CLEVELAND TRANSPORT STRATEGY TRANSPORT STRATEGY TRANSPORT STRATEGY

EC11 PROMOTE AND ENHANCE LOCAL WILDLIFE SITES AS A COMMUNITY ASSET

EC12 PROVIDE A NETWORK OF GREEN INFRASTRUCTURE ROUTES INTO AND BETWEEN THE NATIONAL PARK AND HERITAGE COAST

EC13 EAST CLEVELAND INDUSTRIAL HERITAGE TRAIL

EC14 SKILLS FOR TOURISM EXCELLENCE

Delivery Framework

28 4. Delivery Plan

East Cleveland Lives – Foundation Stage:

The Foundation Stage of the East Cleveland Delivery Plan The successful delivery of this Foundation Stage programme recognises the need for intervention into all thematic areas will require a concerted effort and strong leadership from identiﬁed within the Economic Futures Report, in anticipation of Redcar & Cleveland Borough Council. The appropriate future coordinated action to realise the overall vision for the area. departments and agencies will need to be mobilised and managed by the RCDC to ensure that not only each project The Foundation Stage recognises that: is successfully delivered, but also that the sum of the results is greater than their individual outputs. This calls for strong Immediate intervention across all thematic areas of the masterplan leadership and a clearly articulated vision. is required Leadership is key and should be provided by the Redcar and Cleveland Development Company

The projects included in the Foundation Stage of the East Cleveland delivery framework appear in the ﬁrst instance to be disparate and unconnected; and indeed at this early stage that is the case. Intervention is required at every level across East Cleveland and, more than any other spatial area in the regeneration masterplan, the delivery strategy for East Cleveland is a complete programme which requires an immediate and coordinated implementation of a complete suite of Foundation projects.

In order to better describe the logic behind the early stage of the delivery strategy it is easier to consider the Foundation Stage projects thematically:

Sustainable communities projects are to be implemented that help to deﬁne the place of each settlement within the context of East Cleveland, focusing in the immediate term on ‘Independent Business in Guisborough’; and encourage immediate high- quality development, particularly through ‘Grand Designs in the Countryside’ across the area as a catalyst for long-term change; Economic projects that provide access to education, training and skills, to support the improvements at Skelton Industrial Estate (New Space for New Opportunities), together with physical interventions to improve ICT infrastructure which is intended to encourage business start-up; The need to establish policy and implement projects which ensure any lack of connectivity across the area does not remain a barrier to regeneration, whilst at the same time improving provision for tourists to maximise the economic potential of tourism into the area and the wider Borough; Using the environment to both help develop a ‘sense of place’ and to also increase the tourist draw into the area.

29 4. Delivery Plan

East Cleveland Lives –Transformation Stage East Cleveland Lives – Sustained Regeneration Stage

The foundation has been laid to allow the structured The delivery of the projects included in the Sustained physical and economic regeneration of the East Cleveland Regeneration Stage of the Delivery Strategy will be market- area to begin. driven, through the success of the overall programme for East Cleveland. 1. Implementation of town strategies, in order to realise the maximum benefit to the entire East Cleveland community, Early on in the development of the East Cleveland masterplan continuing with Independent Business in Guisborough and the need for the sustainable regeneration of Loftus was initiating Saltburn – On the Edge indentified as a key project, but before this can happen, 2. Provision of the necessary resources, services and support a number of fundamental issues regarding worklessness, network to ensure that business start-ups are given the best aspiration and connectivity need to be tackled. This is why chance of success, with support through Rural Hubs, and the ‘Living in Loftus’ sits in this final stage of the delivery plan: refurbishment and reconfiguration of Skelton Industrial the successful delivery of this project will confirm that the Estate. overall East Cleveland area vision has been achieved. 3. Continue to build on the planned growth in the tourism sector Project development work will commence in the foundation and infrastructure e.g. accommodation, trails and routes and transformation stages, with some implementation in the 4. The Foundation Stage includes a number of connectivity transformation stage. The regeneration of Westfield estate in projects aimed at ensuring that the East Cleveland community Loftus will be implemented in the foundation / transformation can access new opportunities. Projects building on these early stage creating the conditions and momentum for improvements initiatives continue through this stage. across the rest of the town.

Provided the Foundation Stage has been successfully If the previous two stages have been successfully delivered the completed, significant and tangible benefits across the East physical and economic regeneration of Loftus should be well Cleveland spatial area will begin to appear very early in the underway when this specific project is commissioned. Transformation Stage. Projects such as the extension of the Redcar BOBS and The town strategies will be rolled out, with priority being given continued investment in the tourism infrastructure will to those interventions which have the greatest economic hopefully drive the visitor economy through the sustained impact. The focus of the Guisborough and Saltburn projects regeneration stage. may not initially be directly felt by the wider East Cleveland community. However, their successful delivery will ultimately contribute to the economic regeneration of the area through the creation of jobs and entrepreneurial opportunities.

To exploit these economic opportunities and to promote an entrepreneurial culture, projects relating to the creation of a network of suitably managed and serviced business space (either new-build or refurbishment) will be delivered during this stage. These initiatives, intended to bring new and diverse industry into the area, will be in conjunction with the continued managed growth in the tourism sector.

30 4. Delivery Plan

4.3. Programme and Programme Delivery Issues

2010 2011 2012 2013 2014 2015 20162017 2018 2019 2020 2021 2022 2023 2024 2025 EAST CLEVELAND EC1 New Space for New Opportunities EC2 Rural Hubs EC3 Independent Guisborough EC4 Saltburn - On the Edge EC5 Living in Loftus EC6 Rural Heartbeat EC7 Grand Designs in the Countryside EC8 Extension to BOBS EC9 Tourism Development Project EC10 East Cleveland Transport Strategy EC11 Promote and Enhance Local Nature Reserves EC12 Network of Green Infrastructure Routes EC13 Industrial Heritage Trail EC14 Skills for Tourism Excellence

Programme Delivery Issues

Branding and Perception this delivery plan must provide the fundamental A key issue for East Cleveland is branding and perception. underpining principles required to build a business case to The area is not seen as a key visitor destination – popular justify the investment. with residents of the Borough, it does not yet attract high numbers of visitors from further afield. In a similar way, Saltburn Programme: Private Sector Appetite Guisborough is a sought after residential destination, A number of projects within the East Cleveland delivery particularly with residents of the Borough and there are a programme require private sector investment to ensure significant number of attractive villages. However, the area successful delivery. The proposal for a ‘boutique hotel’ itself is not considered to be a ‘commuter destination’ in in Saltburn, for example, which would raise the image a wider sense. The key challenge for the East Cleveland and profile of the town and kick-start wider regeneration spatial masterplan will be for the programme of projects to opportunities will be reliant upon a component of private create a brand for the area and to raise perceptions both sector investment. Destination hotels such as The Midland within and outside the Borough, particularly in respect of the Hotel in Morecambe were made possible by a significant visitor economy and housing market. amount of public sector support; however private sector investment was critical. Private sector interest in the East Funding Cleveland area has so far been limited and there is some Wider than the issue of private sector appetite for way to go to ensure that the area can become an attractive investment in East Cleveland is the issue of funding. location for this type of investment. There has been limited uptake of regional funding within East Cleveland to date and the programme will require a significant amount of funding to ensure successful delivery. Securing and coordinating the appropriate level of funding will be key to the success of the East Cleveland programme. There are funds available through LEGI, (£1 million for Skelton Industrial Estate), RDPE (£1 million until March 2010), LEADER, (£500,000 per annum for 4 years across 4 areas) and a submission to Tees Valley Single Programme (TVU) has been submitted for a significant amount of funding. For the TVU funding application to be successful,

31 4. Delivery Plan

Guisborough: Independent Market Town The vision for Guisborough is to build upon its ‘independent’ nature and to prioritise the development of independent retail as a means of elevating the performance, image and profile of the town so that it competes with other market towns that have developed a distinct character and feel. In many respects, this will be market-driven, which could create short term issues in light of the current recession and related retail market issues. In the short term however, improvements to Guisborough identified in the Guisborough destination plan will be delivered through RDPE funding. This programme will therefore focus on a long-term vision, with a realisation that significant expansion of the ‘independent’ offer in the near term may be difficult.

New Space for New Opportunities The “New Space for New Opportunities” activity in East Cleveland provides an overarching perspective and approach for the future provision of employment space across Redcar and Cleveland. Industrial space tailored to the needs of local businesses is the core focus for this project and the primary activity will be to support the planned programme of refurbishment and reconﬁguration of Skelton Industrial Estate, which is being funded by the Local Enterprise Groth Initiative (LEGI). In addition to this, a forward programme of regeneration for industrial estates across the Borough, (which will include further development of new space to complement rural hubs) is recommended.

Connectivity Projects A suite of connectivity projects are proposed, which will support the delivery of the vision for the transformation of East Cleveland. They will be integral to the success of the ambitious regeneration programme, providing capacity to support the additional inﬂux of both population and visitors to the area and ensuring improved links to key commuter destinations.

Guisborough Priory - Through the Arches

32 Rushpool Hotel, Saltburn

33 4. Delivery Plan

Foundation Stage: 0-3 Year Projects

Project Project Project Delivery Required Actions Role / Funding Timescale Ref Issues / Risks Responsibility Route EC1 New Space • Competition from other • Co-ordinate and RCBC ERDF / Ongoing for New locations; support Skelton Private Opportunities • Pressure on budgets; Industrial programme. Sector (ongoing) • Further market testing required to determine the appropriate scale of new business premises; • Need to engage private sector owners to secure the sub-division of existing property; • Securing available sites; • Attracting private sector interest; • Estate management issues to maintain quality and attractiveness of development; • Provision of adequate infrastructure: transport, services, and ICT.

EC 3 Independent • Planning policy; Policy and Management Business in • Demand; • Address any policy RCBC N / A Apr ‘10 Guisborough • Construction risk. issues / considerations; This project • Re-assess role and RCBC N / A Apr ‘10 begins in the remit of ‘Town Centre foundation Team’; stage and • Commence consultation RCBC RDPE / May ‘10 continues programme with local private sector into the residents and business transformation owners regarding the stage programmes below.

Retail Improvements • Commission retail RCBC RDPE / Apr ‘10 façade improvements private sector strategy; • Produce retail façade RCBC RDPE / May ‘10 improvements strategy; private sector • Commence retail RCBC RDPE / July ‘10 façade improvements. private sector

Facilities Improvements • Commission facilities RCBC RDPE / June ‘11 improvements strategy; private sector • Produce facilities RCBC RDPE / Sept ‘11 improvements strategy; private sector • Commission design RCBC RDPE / Dec ‘11 consultants and private sector contractors; • Implement facilities RCBC, with design RDPE / Feb ‘12 improvements. and construction private sector team

34 4. Delivery Plan

Project Project Project Delivery Required Actions Role / Funding Timescale Ref Issues / Risks Responsibility Route EC 3 Independent Destination / Tourism / (cont) Business in Marketing Strategy Guisborough • Enhance and develop RCBC, with VTV RDPE / Apr ‘12 the Guisborough private destination plan, sector (incl. evening economy); • Co-ordinate marketing RCBC, with VTV RDPE / June ‘12 and PR strategy; private sector • Launch and deliver RCBC, with VTV RDPE / Sept ’12 - marketing and PR private ongoing strategy and Destination sector Plan.

EC 6 Rural Heartbeat • Inability to secure • Create Programme RCBC RDPE / Apr ‘10 funding; Team; Programme Team private • Insufﬁcient marketing • Establish Project sector Dec ‘10 and promotion by Board; RCBC; • Create “Community Dec’10 • Lack of community Chest”; engagement • Identify projects; Mar ‘11 makes it difﬁcult to • Implementation. June ‘12 bring development opportunities to the market; • Un-coordinated interventions in several settlement dilutes overall impact of the project.

EC 14 Skills for • Success requires • Review priorities RCBC N / A Apr ‘10 Tourism organisational changes from the Sector Skills Excellence within private sector. Council; (ongoing) • Hold an open forum RCBC RCBC June ‘10 with key sector Cap Prog workers / education providers to identify what gaps in skills exist and what the response might be; RCBC, with Sector SFA Sept ‘10 • Plan new skills training Skills Council & SFA programme and incorporate it into CPD / curriculum. EC 7 Grand • Planning policy; • Establish policy RCBC N / A Apr ‘10 Designs in the • Site identiﬁcation and position and ensure Countryside acquisition; support for project; (ongoing) • Local objections; • Identify potential sites; RCBC RCBC Apr ‘10 • Construction risk; Cap Prog • Availability of services and infrastructure. • Produce prospectus; RCBC, with VTV RCBC Apr ‘10 Cap Prog

• Co-ordinate marketing RCBC, with VTV RCBC Apr ‘10 and PR strategy; Cap Prog

• Launch marketing and RCBC, with VTV RCBC June ‘10 PR strategy. Cap Prog

35 4. Delivery Plan

Project Project Project Delivery Required Actions Role / Responsibility Funding Timescale Ref Issues / Risks Route EC 7 • Tranche 1 of self-build Individual self-builders Private Sept ‘10 (cont) programme; • Tranche 2 of self-build Individual self-builders Private Sept ‘11 programme; • Tranche 3 of self-build Individual self-builders Private Sept ‘12 programme; • Tranche 4 of self-build Individual self-builders Private Sept ‘13 programme; • Tranche 5 of self-build Individual self-builders Private Sept ‘14 programme. EC 10 TVBN • Funding is restricted • Work with stakeholders DfT-TVU RCBC Apr ‘10 Improvements for public transport to provide a detailed Cap Prog schemes given the programme of delivery; recession; • Assist TVU where DfT-TVU RCBC Sept ‘10 • The East Cleveland possible in ensuring Cap Prog route is not delivery at earliest commercially viable opportunity. once implemented, leading to a loss of service. EC 10 You’ve Arrived • Gateways are not • Identify design speciﬁc RCBC RCBC Apr ‘10 in East considered worthwhile sign location; Cap Prog Cleveland by local people; • Consultation on design RCBC RCBC Jun ‘10 • The number of and location of signs; Cap Prog gateway locations • Construction. RCBC RCBC Dec ‘10 limits the number Cap Prog of sites that can be developed due to time and cost requirements.

36 4. Delivery Plan

Project Project Project Delivery Required Actions Role / Responsibility Funding Timescale Ref Issues / Risks Route EC 11 Protect and • Securing access. • Conduct asset RCBC RCBC May ‘10 enhance condition assessment; Cap Prog / local wildlife • Prepare Environmental RCBC LEADER May ‘11 & geological Asset Management sites as a Plan. community asset

EC 9 Tourism • North York Moors • Consultation with Tees RCBC TVU Apr ‘11 Development National Park Authority Valley Tourism & NYM chooses not to engage National Park; with RCBC; • Existing communities feel disenfranchised by • RCBC internal RCBC TVU Apr ‘11 the changes. consultations; • Community RCBC, with VTV TVU June ‘11 engagement;

• Strategy development; RCBC, with VTV TVU Sept ‘11

TVU • Implementation. RCBC, with VTV June ‘12

EC 12 Network of • Maintenance and • Canvas opinion; RCBC RCBC Apr ‘11 Green Routes management liabilities; Cap Prog • Land access rights; • Assess current asset RCBC RCBC Aug ‘11 • Construction risks. condition; Cap Prog • Identify sites and RCBC RCBC Jan ‘12 projects; Cap Prog • Determine priorities; RCBC RCBC Mar ‘12 Cap Prog • Appoint contractors; RCBC RCBC May ‘12 Cap Prog • Commence RCBC, with appointed RCBC July ‘12 implementation – contractors Cap Prog dependent upon prioritisation outcome.

EC 13 Industrial • Securing access; • Canvas opinion; RCBC RCBC / Jan ‘10 Heritage Trail • Visitor health and LEADER safety concerns; • Assess current asset RCBC RCBC / June ‘10 • Maintenance and condition; LEADER management liabilities; • Plan early initiatives RCBC RCBC / Sept ‘10 • Land access rights; and share longer term LEADER • Construction risks. aspirations; • Identify sites and RCBC RCBC / Dec ‘10 projects; LEADER

• Determine priorities; RCBC RCBC / Mar ‘11 LEADER • Appoint Contractors; RCBC RCBC / Sept ‘11 LEADER • Commence RCBC, with appointed RCBC / Jan ‘12 implementation – contractors LEADER dependent upon prioritisation outcomes.

37 4. Delivery Plan

Transformational Stage: 3-8 Year Projects

Project Project Project Delivery Required Actions Role / Responsibility Funding Timescale Ref Issues / Risks Route EC 2 Rural Hubs • Private sector • Identify potential sites RCBC TVU Sept ‘10 unwilling to where a network of engage; rural hubs can be • Lack of demand for established – ﬁrst space from SMEs priority is within or and entrepreneurial close to Guisborough business; on one of the sites • Securing identiﬁed through the appropriate sites Employment Land against potential Review; open market • Test market interest RCBC TVU Sept ‘10 competition; in the development • Maintaining the opportunity; asset: long term • Financial viability RCBC TVU Sept ‘11 management to appraisal; ensure facility • Public sector funding RCBC TVU Dec ‘11 remains attractive strategy; to tenant market; • Commission architect; RCBC ERDF / Jan ‘12 • Construction risk; Private • Providing suitable sector infrastructure • Develop sketch / RCBC ERDF / June ‘12 transport, services, detailed designs Private and ICT; for the hub scheme sector • Connectivity: development; employment • Secure planning ERDF / June ‘13 opportunities must permission for the Private be accessible scheme; sector by communities • Commission PM and ERDF / Sept ‘13 Borough wide. construction partner; Private sector • Commence ERDF / Jan ‘14 construction; Private sector • Engage third party ERDF / June ‘15 management Private company to sector administer the Hub(s).

38 4. Delivery Plan

Project Project Project Delivery Required Actions Role / Funding Timescale Ref Issues / Risks Responsibility Route EC 4 Saltburn ‘On • Inability to secure Programme Management the Edge’ developer interest; • Create ‘Town Team’. RCBC RDPE. (inc. Apr ‘10 • Hotel operators LEADER) not forthcoming; Destination Strategy • Difﬁculty acquiring • Co-ordinate a Saltburn Destination RCBC, with VTV RDPE. (inc. Sept ‘10 suitable property; Strategy, (incl. visitor & evening LEADER) • Hotel economy); development • Co-ordinate marketing and PR RCBC, with VTV RCBC Cap Sept ‘10 proceeds strategy, incl. events programme; Prog, with without the VTV necessary tourism • Launch and deliver marketing RCBC, with VTV RCBC Cap May ‘11 infrastructure. and PR strategy and Destination Prog, with Strategy, including events VTV programme.

Delivery-Masterplan • Co-ordinate focussed consultation RCBC RDPE. (inc. Jan ‘12 programme, with residents, local LEADER) businesses and community groups; • Co-ordinate focussed delivery- RCBC TVU June ‘12 masterplan brief; • Commission consultants; RCBC TVU Sept ‘12 • Produce masterplan, with detailed RCBC TVU Mar ‘13 delivery strategy.

Then, from this…… Public Realm • Commission public realm RCBC TVU Mar ‘14 improvements.

Connectivity and Movement • Commission connectivity and RCBC TVU Mar ‘14 movement improvements.

Hotel • Address planning policy RCBC N / A Sept ‘13 constraints / considerations; • Open discussions with One North RCBC N / A Sept ‘13 East, English Heritage; • Produce detailed funding plan; RCBC TVU Sept ‘13

• Secure developer interest; RCBC TVU Jan ‘14

• Commission architects; RCBC TVU Sept ‘15 • Commission PM and construction RCBC TVU Jan ‘16 team; • Construction commences; RCBC, with PM & TVU June ‘17 construction team • Co-ordinate marketing and PR RCBC, with VTV TVU, with June ‘17 strategy – as a sub-plan to main VTV Saltburn strategy; • ‘Saltburn Festival’. RCBC, with VTV TVU, with June ‘18 VTV

39 4. Delivery Plan

Project Project Project Delivery Required Actions Role / Funding Ref Issues / Risks Responsibility Route EC 5 Living in Loftus • Market instability • Commission developers Coast and Country Cap Prog Dec ‘10 continues to effect for Westﬁeld estate; Housing retailing and take up of • Obtain planning Developer June ‘11 additional residential permission; property; • Implementation of Developer June ‘12 • A lack of willingness Westﬁeld estate to allow public sector development. to acquire strategic • Develop town strategy; RCBC June ‘17 properties; • Develop detailed Dec ‘17 • Inadequate demand to masterplan for retail and justify opening of the historic core; railway; • Market testing; June ‘18 • Generating market • Address planning policy; June ‘18 demand for investment • Create design guide; June ‘18 in Loftus due to existing • Site acquisition; Oct ‘18 poor reputation of the • Implementation; June ‘18 area; • Un-coordinated interventions in several settlement dilutes overall impact of the project.

EC 10 Promoting • On-going viability of • Prepare detailed RCBC RCBC Apr ‘12 Connectivity scheme; implementation Cap Prog from Isolated • Initial set up costs strategy; Areas adverse if service • Secure funding; RCBC RCBC June ‘12 under-utilised; Cap Prog • Contractual disputes • Co-ordinate marketing RCBC RCBC June ‘12 over outsourcing if and PR strategy; Cap Prog unsuccessful; • Tender process RCBC RCBC June ‘12 • Lack of take-up by for private contract Cap Prog residents. operators; • Launch marketing and RCBC RCBC Dec ‘12 PR strategy; Cap Prog • Commission private RCBC RCBC Dec ‘12 contract operator; Cap Prog • Launch service. RCBC RCBC Feb ‘13 Cap Prog EC 10 Bus Stop • The extent of required • List of priority bus RCBC RCBC Apr ‘10 Improvements improvements stops drawn up based Cap Prog outweighs the on priority routes available funding; through TVBN; • Facilities on secondary • Design; RCBC RCBC Jun ‘10 and tertiary routes Cap Prog remain unused once • Construction. RCBC RCBC Sept ‘10 improved; Cap Prog • Investment fails to attract more passengers; • On-going maintenance liability; • Availability of necessary services infrastructure.

40 4. Delivery Plan

Delivery Strategy funding route glossary RCBC Cap Prog Redcar and Cleveland Borough Council Capital Programme – an annually agreed programme of investment for capital projects TVU Tees Valley Single Programme – an amalgamation of the Regional Development Agencies (RDA’s) funding streams ERDF European Regional Development Fund. The European Regional Development Fund (ERDF) helps stimulate economic development and regeneration in the least prosperous regions of the European Union (EU). Funding is targeted to meet three objectives set down by the European Commission (EC): · Convergence · Regional Competitiveness · European Territorial Co-operation RDPE (inc Rural Development Programme for England. LEADER) The Leader approach is a delivery mechanism under the new Rural Development Programme for England (RDPE) 2007-2013. The Leader approach is not a scheme, fund or set of objectives, but is a method of harnessing local knowledge to enable a “bottom up”, community led approach to delivery of RDPE funding in rural areas. LEADER is a ﬁnite resource that should be programmed to kickstart a number of projects SFA Skills Funding Agency

VTV Visit Tees Valley

HCA Homes and Communities Agency

41 Funding Proﬁle

Programme / Project Outcome / Impacts Total Budget Total Public Sector Delivery Mechanism Spend Required / Committed

New space for New 2000 m2. £2 m £1 m ERDF / Private Sector opportunities 60 companies. 200 jobs.

Rural Hubs 3000 m2. £1.85 m £0.35 m TVU and ERDF RDPE 150 new and existing companies assisted. 300 jobs Independent Business £1.75m of additional £0.75 m £0.35 m RDPE. (inc. LEADER). in Guisborough expenditure per annum by visitors. 30 additional jobs.

Saltburn ‘On The Edge’ 45 additional jobs. £6.18 m £3.68 m TVU and RDPE (inc. £2.5m of visitor spend LEADER). per annum.

Living in Loftus 15 additional jobs will be £6 m £3 m RCBC Cap Prog and created in the new retail RDPE (inc. LEADER). units.

Rural Heartbeat 24 additional jobs. £11.25 m £0.55 m LEADER

Grand Designs in the 15 new homes £7.52 m £0.02 m RCBC Cap Prog Countryside

Skills for Tourism 60 trainees per annum. £0.24 m £0.24 m LSC / SSC

BOBS 100,000 visitors per £3 m £3 m RCBC Cap prog and annum. RDPE (inc LEADER) 20 jobs.

Connectivity £0.925 m (exc TVBN) £0.925 m (exc. TVBN) TVU and RCBC cap Prog

Environmental Projects 130,000 additional £0.85 m £0.85 m RCBC and LEADER visitors. 17 jobs.

Tourism Development 50 additional jobs. £0.45 m £0.45 m RCBC Funding and 500k additional spend. TVU

Totals £4.25 m additional £41.015 m £14.415 m spend 701 additional jobs

42 43 Regeneration Directorate Redcar and Cleveland Council 01642 774 744 [email protected]