NAMIC MEDIA KIT

IN MAGAZINE PRINT & DIGITAL : EVERYTHING YOU NEED TO KNOW

UPDATED: November 2020

www.namic.org NAMIC membership includes more than 1,400 member companies. The association supports regional and local mutual insurance companies on main streets across America and many of the country’s largest national insurers. NAMIC member companies write $273 billion in annual premiums. Our members account for 58 percent of homeowners, 44 percent of automobile, and 30 percent of the business insurance markets.

NAMIC | November 2020 | Copyright © 2020 by National Association of Mutual Insurance Companies. All rights reserved. TABLE OF CONTENTS

NAMIC AUDIENCE Readers Matter 2 Advertiser Benefits 2 IN Magazine Statistics 2 Awards 3

IN MAGAZINE Editorial Calendar 4 Print Advertising Specs 5 Digital Advertising Specs 8 Advertising Rates 10 Total Area Ink Coverage (TAC) 12 Advertorial Guidelines 15

MASTER RELATIONSHIP AGREEMENT 16

ADVERTISER STATEMENT OF WORK 18

1 NAMIC MEDIA KIT NAMIC AUDIENCE

READERS MATTER NAMIC understands the fundamental element of business is building strong relationships. NAMIC can help your company build these relationships with member companies through print and digital advertising.

ADVERTISER BENEFITS Each printed issue of IN magazine reaches nearly 2,300 subscribers, including the leadership of the 1,400 insurers and industry- related companies in NAMIC’s membership.

IN magazine’s print issue ads also appear in the digital issue, which can be accessed by any NAMIC member company employee who is a registered user of NAMIC.org.

IN magazine now supports digital edition-only ads. This gives advertisers even more opportunities to reach NAMIC members.

Your advertising campaign can impact your company’s ability to build lasting relationships with current and prospective clients through recognition and trust.

IN MAGAZINE STATISTICS

TOPICS COVERED INCLUDE: % Advocacy 97 of subscribers read the magazine regularly Compliance % Governance 71 of readers recommend an article or pass along a copy of the magazine to a colleague Innovation Leadership 81% Risk Management of readers say they learn something new from each issue

Technology * Numbers derived from the June 2018 IN magazine Reader Survey

Work Environment

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IN MAGAZINE AWARDS

Association Media and Publishing recognized IN magazine’s Association Trends recognized IN magazine’s overall high quality feature writing with a 2017 Bronze Excel Award. and creativity with a 2017 Silver All Media Contest Award.

Association Media and Publishing honored IN magazine with the 2020 Gold Excel Award for General Excellence.

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EDITORIAL CALENDAR*

SPRING 2021 | THE AGENTS ISSUE (PROFESSIONAL DEVELOPMENT SPECIAL SECTION)

Ad Reservation Deadline: December 11, 2020 Ad Artwork Deadline: January 11, 2021 Magazine Mail Date: March 3, 2021

Article Topic Possibilities: Carrier/Agent Relationships, Agencies and Technology, What Keeps Agents Up at Night, NAMIC Professional Designations, Continuing Education

SUMMER 2021 | THE DIVERSITY & INCLUSION ISSUE (REINSURANCE SPECIAL SECTION)

Ad Reservation Deadline: March 15, 2021 Ad Artwork Deadline: April 14, 2021 Magazine Mail Date: June 4, 2021

Article Topic Possibilities: Industry D&I Initiatives, Company Diversity Programs, Board Diversity, Primary Carrier/Reinsurer Relationships

FALL 2021 | THE TECHNOLOGY ISSUE (126TH ANNUAL CONVENTION SPECIAL SECTION) Ad Reservation Deadline: June 11, 2021 Ad Artwork Deadline: July 13, 2021 Magazine Mail Date: September 2, 2021 Article Topic Possibilities: Emerging Technology, Insurtech Update, Previewing the 126th Annual Convention

WINTER 2021 | THE ECONOMIC IMPACT ISSUE (SUCCESSION PLANNING SPECIAL SECTION)

Ad Reservation Deadline: September 15, 2021 Ad Artwork Deadline: October 14, 2021 Magazine Mail Date: December 6, 2021 Article Topic Possibilities: TBD

*Topics are subject to change without notice.

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IN MAGAZINE PRINT ADVERTISING SPECS Acceptable Formats: High-resolution Adobe Acrobat PDF with embedded fonts and images or InDesign packaged files including all fonts and links.

Image Instruction: •Resolution: raster image resolution should conform to the following recommended specifications: • 266ppi for tones (either grayscale or color) • 500ppi-900ppi for combination tones (either grayscale or color) • 900ppi-1200ppi for monochrome (1-bit) images • Compression: Zip or JPEG compression methods are recommended for tones, CCITT Group 4 is recommended for monochrome images; compression methods should conform to PDF/X-1a standards. JPEG 2000, JBIG, and JBIG2 compression are not acceptable. •Embedding: high-resolution images must be embedded in the PDF; OPI image assignments are not acceptable

Color Instruction: • Color space: must conform to print specifications for the title–grayspace or CMYK space for process color printing, or appropriate spot color(s) for PANTONE color printing; RGB or LAB color spaces are unacceptable • Spot colors: • Must be defined as PANTONE color, not randomly named (e.g.,name as PANTONE 186 C, not as “spot red”) • Must be defined unambiguously (same CMYK process color equivalent for PANTONE colors with same name) • Spot color gradients/blends must have been created spot-to-spot (e.g., 5% PANTONE color to 100% PANTONE color) • Color management: files must be free of color functions, including PostScript color management, transfer curves, halftone screen assignments, and black generation functions; files should not include references to ICC profiles

All files must have a total area coverage of no more than 300 percent (see page 12).

Placement: Please include crop marks in your file to ensure proper placement. Full bleeds should be set at 1/8 inch. Margins should be set at 3/8 inch to ensure full visibility.

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IN MAGAZINE PRINT ADVERTISING SPECS

Back Cover Full Page Half Page* Top 2” Reserved for Postal Information 8.5” x 11” .125” Trim Size .125” Full Bleed Full Bleed 8.5” x 11” 8.5” x 11” Trim Size Trim Size .125” Full Bleed 7.75” x 10.25” 7.75” x 8.25” Live Area 7.75” x 5.125” Live Area Live Area

.125” Center Spread Full Bleed 7.75” x 5.125” Live Area .125” Full Bleed

17” x 11” * Artwork page should be set at 5.5 x 8.5. Margins Trim Size should be set at 3/8 inch on sides and bottom. Bleeds should be set at 1/4 inch on sides and bottom. 7.75” x 10.25” 7.75” x 10.25” Live Area Live Area No margin or bleed is necessary on top portion of advertisement.

See more options on following page including gatefold cover, inserts, and outserts.

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Standard Belly Band (For tip-in belly band specs, please ask.)

3.25” Non 4.5” x 3.5” 8” x 3.5” 3.56” x 3.5” Print Back Live Area Front Live Area Back Live Area Area

FOLD FOLD 4” x 21” Trim Size .125” Full Bleed

Gatefold Cover Front Inside Cover Inside - Folded Out

.125” .125” Full Bleed Full Bleed

8.5” x 11” 17” x 11” Trim Size Trim Size

7.75” x 10.25” 7.75” x 10.25” 7.75” x 10.25” Live Area Live Area Live Area

FOLD

Insert - Option 1 Insert - Option 2 2-sided center-stitch booklet 2-sided stitched leaflet

.125” .125” Full Bleed Full Bleed

15” x 7” 7.5” x 7” Trim Size Trim Size

6.25” x 6.75” 6.25” x 6.75” 6.25” x 6.75” Live Area Live Area Live Area

Outserts are preprinted pieces provided by the advertiser for inclusion in the magazine. for outserts are for inclusion only and does not include the price to setup or print.

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IN MAGAZINE DIGITAL ADVERTISING SPECS

Inline Ad – jpeg, png, or gif formats 500 pixels by 240 pixels (240 pixels by 240 pixels safe area) Three- to four-word title Article Partner Your Content

[IN]partnership Pavillion Your Content Your Content

Article Partner

Article Partner

Presentation Page Ad –Continue PDF format Same specs as a full-page interior ad

ull Page A ull Page A Coer

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Interstitial Page Ad – PDF format Continue Same specs as a full-page interior ad

ull Page A ull Page A Coer

[IN]partnership Pavilion – jpg, png, or gif and Word or PDF formats Recommended Assets Article Partner Tile image - 500 pixels by 240 pixels Your Content [IN]partnership Pavillion (240 pixels by 240 pixelsYour safe Content area) Your Content Three- to four-word title Text: 50 to 500 words Article Partner

Article Partner

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IN MAGAZINE ADVERTISING RATES

Rates: Rates are effective November 1, 2020, for advertising that appears in the 2021 issues. All advertisements are full color. All rates are net; agencies add 15 percent for commission. See terms and conditions (page 15) for more information.

Space Reservations: All space must be reserved by signed contract or insertion order. We cannot accept verbal space reservations.

Cancellation Policy: Cancellations are not accepted after the space reservation deadline. Without materials or instructions, we reserve the right to repeat the advertiser’s most recent advertisement.

Specialty Advertisements: The cost of inserts or special advertising will be quoted upon request. Contact Aaron Lifford, NAMIC’s sponsorship and advertising account director, at [email protected] for pricing and details.

Artwork Policy: Artwork must be submitted per specifications. Artwork not conforming to the specifications will be rejected. Refunds will not be provided if an advertiser is unable to produce artwork per the specifications.

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Space Rates 1x 2x 3x 4x Print & Digital Back Cover $6,100.00 $6,039.00 $5,795.00 $5,490.00 Inside Front Cover $5,750.00 $5,692.50 $5,462.50 $5,175.00 Inside Back Cover $5,750.00 $5,692.50 $5,462.50 $5,175.00 Center Spread $5,750.00 $5,692.50 $5,462.50 $5,175.00 Interior Spread $5,500.00 $5,445.00 $5,225.00 $4,950.00 Full Page - Interior $4,000.00 $3,960.00 $3,800.00 $3,600.00 Half Page - Interior $3,000.00 $2,970.00 $2,850.00 $2,700.00 Advertorial (per page)* $4,700.00 $4,653.00 $4,465.00 $4,230.00 Digital Only Inline - Basic (link only) $250.00 $247.50 $237.50 $225.00 Inline - Enhanced (link and up to 100 words of content) $300.00 $297.00 $285.00 $270.00 Inline - Enhanced Plus (link, content header image, up to to 500 $400.00 $396.00 $380.00 $360.00 words of content, embedded audio/video, extra link) Presentation Page - Basic (link only) $1,000.00 $990.00 $950.00 $900.00 Presentation Page - Enhanced (link and up to 100 words of content) $1,100.00 $1,089.00 $1,045.00 $990.00 Presentation Page - Enhanced Plus (link, content header image, up $1,200.00 $1,188.00 $1,140.00 $1,080.00 to to 500 words of content, embedded audio/video, extra link) Interstitial - Basic (link only) $1,000.00 $990.00 $950.00 $900.00 Interstitial - Enhanced (link and up to 100 words of content) $1,100.00 $1,089.00 $1,045.00 $990.00 Interstitial - Enhanced Plus (link, content header image, up to to 500 $1,200.00 $1,188.00 $1,140.00 $1,080.00 words of content, embedded audio/video, extra link) [IN] Partnership Pavilion (includes three elements; $100 for each $800.00 $792.00 $760.00 $720.00 additional element)

Print Only Belly Band ** $10,000.00 Belly Band with Tip-In to Center Spread ** $14,500.00 Insert (stitched to center) $10,000.00 Vellum Cover ** $10,000.00 Gatefold Cover ** $14,500.00

* See advertorial guidelines on page 15 for additional information. ** While not required, polybags are recommended for quality purposes. Cost for polybags will be added to the cost of the list price. For tip-in belly band specs, please ask.

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TOTAL AREA INK COVERAGE (TAC)

Total Area Coverage or TAC, is the combined value of How to identify TAC areas of concern all CMYK inks for a particular area or object on a page. To find the areas of concern with Adobe Acrobat Pro: This value cannot exceed a specified amount, or ink may not transfer effectively and printed sheets may exhibit • Open the PDF in Acrobat Pro. Go to Tools > Print undesirable print quality characteristics such as blistering, Production > Output Preview to open the Output picking or pages sticking together. Preview pallet. Check the box at the bottom for Total Area Coverage. Select 300 percent from the drop- down. Areas of concern will highlight with the color in IN magazine requires a max of 300 percent TAC the color selector box (shown as green below).

Designers must have an awareness of the TAC of their designs to ensure the potential for high-quality output of their designs.

Total Area Coverage (TAC) – Evaluation Modern desktop publishing applications, such as those within the Adobe Creative Suite, have the ability to evaluate pages in regard to TAC. See “How to identify TAC areas of concern” for instructions for Adobe Acrobat Pro, InDesign and Photoshop.

Total Area Coverage (TAC) – Avoidances The two most common situations that cause out-of-tolerance TAC levels are: Check the box for Total Area 1. The use of the Registration color swatch Coverage and set to 300% (100c, 100m, 100y, 100k), and 2. Adjusting images incorrectly in Photoshop, after conversion to CMYK.

Total Area Coverage (TAC) – General Guidelines and ORIGINAL ACROBAT Tolerance TAC (cumulative, square area) that exceeds the specified amount and represents an area that is smaller than a thumbprint will not typically cause any undesirable print quality issues. In contrast, however, TAC that exceeds the specified amount in an area larger than a thumbprint is much more likely to exhibit undesirable print quality characteristics and should be avoided. Areas of concern highlighted in green

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To find the areas of concern with Adobe InDesign: PHOTOSHOP • Open the PDF in Adobe InDesign. Go to Window > Output > Separations Preview. Select to view Ink Limit and set to 300%. Areas of concern will highlight red. Hover mouse TAC over different areas Select Ink Limit Set to 300%

How to correct TAC outside its native application The ideal method of TAC correction is to identify areas of ORIGINAL INDESIGN concern and modify images and graphics within the file’s native application to produce a TAC no greater than 300%. If you are unable to correct a file within its native program, and have a PDF or image to work with, TAC correction can be made in Adobe Photoshop using the following steps: 1. Download the Photoshop Color Settings from: https://caesar.sheridan.com/tsp_procedures/procedureFiles. php?method=getfile&dir=%2FGeneral_Guidelines%2F%2FTotal_ Area_Coverage&file=Sheridan_ISO.zip 2. Unzip it. Areas of concern highlighted in red 3. Open a Finder window. 4. Place files within the unzipped folder ito this To find the areas of concern with Adobe Photoshop: folder: MacintochHD > Users > [Username] > •Open the PDF in Adobe Photoshop. Go to Window > Library* > Application Support > Adobe > Info to open the Info pallet. Select the pallet menu Color > Settings (three lines in top-right), then Panel Options. Change *Library folder is hidden. To access, select Finder Second Color Readout to Total Ink. window and input [Shift] + [Command] + [.] 5. Quit and Relauch Photoshop. Do not open any files. 6. Within Photoshop, go to Edit > Color Settings. Separate CMYK ink coverage TAC 7. Under OK, click Load. 8. Select Sheridan_ISOCoatedv2_300_CC.csf to load the settings shown on the next page.

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Desired Setting

Click Load

9. Click OK. 10. Open the image or drop the PDF into Photoshop and open using the following settings:

11. Change the Image mode to RGB then back to CMYK: Image > Mode > RGB Color, Image > Mode > CMYK Color 12. Flatten: Layer > Flatten Image 13. Save.

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ADVERTORIAL GUIDELINES

In effort to keep copy consistent, accurate, and objective, IN magazine staff has established the following guidelines for advertorials.

COPY REQUIREMENTS AND DEADLINES

The name(s) and contact information of the advertorial’s author(s) must be provided with the advertising insertion order. When possible, topics and outlines for the advertorial should be submitted with the advertising insertion order. Topics and story angles for advertorial copy must be discussed with IN magazine’s editorial staff. IN magazine’s editorial staff reserves the right to contact authors to discuss the content being developed.

Advertorials must be written from a third-person perspective and must include sources outside the advertising organization to support the advertiser’s viewpoint. Ideas and/or thoughts and solutions within the advertorial must be presented clearly without using advertising language. Advertorial copy must not imply that IN magazine endorses the advertiser’s organization or the content presented.

The due date for advertorial copy is two weeks prior to the ad artwork deadline listed in IN magazine’s media kit. This allows time for editing and approval between IN magazine’s editorial staff and the advertiser. Advertorial copy must be submitted in a format that can be edited by IN magazine’s editorial staff. A Word document is preferred.

IN magazine’s managing editor will discuss recommended copy changes with the advertiser/author(s) prior to final deadline to ensure the piece meets the advertorial guidelines and edits have not changed the meaning or scope of the article.

IN magazine reserves the right to edit any material in order to maintain proper word count, grammar, tense, and consistency with IN magazine’s editorial style. IN magazine reserves the right to reject articles that are poorly written, inappropriate, conflict with NAMIC’s mission as an association, or otherwise do not meet IN magazine’s advertorial and editorial guidelines. No advertorial that is misleading, deceitful, discriminatory, fraudulent, or slanders another company or person inside or outside the insurance industry will be accepted.

Advertorials will be marked clearly as such.

REVIEWS AND APPROVALS

Edits made by IN magazine will be sent back to the advertiser for finalization of the advertorial, which will be due by the media kit’s listed ad artwork deadlines.

NAMIC staff is not responsible for the design of the advertorial. Final layouts must be presented to IN magazine in high-resolution PDF format based on the specs within NAMIC’s media kit.

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MASTER RELATIONSHIP AGREEMENT COMPANY CONTACT INFORMATION Company: Office Phone: Contact Name: Direct Phone: Contact Title: Email: Corporate Address:

This Master Relationship Agreement (the “Agreement”) is entered into by and between the Company and The National Association of Mutual Insurance Companies (“NAMIC”).

1. PURPOSE. This Agreement sets forth the terms and the conditions that will govern the relationship between the Company and NAMIC. Additional terms and conditions are set forth in a Statement of Work (“SOW”) by and between the Company and NAMIC.

2. PAYMENT/FEES. Each SOW will set forth the fees for the services or goods to be provided. Unless a payment plan is set forth in an SOW, NAMIC reserves the right to delay fulfilling its obligations under the existing contract until full payment is received. Invoices are due and payable upon receipt and considered past due if payment is not received within (30) calendar days of invoice date. Except as specifically provided in this Agreement or an SOW, all fees or other amounts paid to NAMIC are non-refundable.

3. TERM AND TERMINATION. This Agreement shall remain in effect for [___ (___) years] from the date hereof. NAMIC may terminate this Agreement upon thirty (30) calendar days written notice to the other party. Any corresponding SOW by and between the Company and NAMIC shall be deemed terminated as of the termination date of this Agreement.

4. USE OF NAMIC NAME, LOGO, ETC. The Company acknowledges and agrees that it is not permitted to use the NAMIC name, logo or NAMIC Annual Convention logo, directly or indirectly, without the specific written permission of NAMIC, and under no circumstances longer than the term of this Agreement. The Company further acknowledges and agrees that entering this Agreement does not express nor imply NAMIC’s endorsement of the Company’s products or services and Company may not state, suggest or represent any such endorsement to anyone.

5. FORCE MAJEURE. NAMIC shall be relieved of its obligations under the terms and conditions provided herein if 1) war; strike/labor unrest; cyber-attack or threat; the destruction, construction or renovation of the Hotel or exhibit/convention facility; government order; curtailment of transportation; acts or threat of terrorism; pandemic or contagion; civil unrest/riots, act of God; or other cause beyond the control of either party makes it illegal, impossible, or unsafe (physically dangerous) to hold the Event at the scheduled time; or 2) for any reason(s) outside the control of either party fifty percent (50%) or more of the attendees are unable to attend, or prevented or delayed from attending, the Event (as defined in the respective SOW) making it inadvisable or impractical to hold the Event at the scheduled time.

6. EVENT CANCELLATION. If the Event (as defined in the respective SOW) is cancelled for reasons cited in the Force Majeure clause above or for any other reason in the sole judgment of NAMIC, NAMIC shall determine and refund to Company amounts received which remain after deducting, when applicable, reasonable expenses incurred by NAMIC (processing, product, and administration costs) and reasonable compensation to NAMIC for value provided (attendee list and/or pre-event promotion), but in no case shall the amount of the refund to CompanySAMPLE exceed the amount of the total fees or other amounts that have been paid.

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7. POSTPONEMENT/RESCHEDULE/CONVERSION TO VIRTUAL EVENT. The Company acknowledges and agrees that NAMIC may change the scheduled date(s) of the Event (as defined in the respective SOW) for reasons cited in the Force Majeure clause above or for reasons that in the sole judgment of NAMIC will benefit the Event (as defined in the respective SOW) and participating vendors and sponsors.

8. HOLD HARMLESS CLAUSE. The Company assumes the entire responsibility and liability for losses, damages and claims arising out of injury or damage to the Company’s displays, equipment and other property brought upon the premises of the hotel/convention center and shall indemnify and hold harmless the hotel/convention center, agents’ servants and employees from any and all such losses, damages and claims.

9. INTERPRETATIONS AND ENFORCEMENT. NAMIC may amend these terms and conditions at any time. All matters in question not covered by the terms and conditions are subject to the decision of NAMIC and all decisions so made shall be binding on the Company. The Company or their representatives who fail to observe these conditions of contract or who, in the opinion of NAMIC, conduct themselves unethically, may be dismissed from the Event (as defined in the respective SOW) without refund or other appeal.

10. GOVERNING LAW; VENUE. EACH PARTY IRREVOCABLY SUBMITS AN D CONSENTS TO THE EXCLUSIVE JURISDICTION OF THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF INDIANA AND THE INDIANA STATE COURTS, AND HEREBY AGREES THAT SUCH COURTS SHALL BE THE EXCLUSIVE PROPER FORUM FOR THE DETERMINATION OF ANY DISPUTE ARISING HEREUNDER. THE AGREEMENT WILL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF INDIANA, EXCLUSIVE OF ANY PROVISIONS OF THE UNITED NATIONS CONVENTION ON THE INTERNATIONAL SALE OF GOODS AND WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW. Prior to either party commencing litigation, with respect to disputes under the Agreement, the parties shall have authorized representative from both companies meet to determine resolution to the dispute.

11. SURVIVAL. Upon any expiration or termination of any SOW, all rights and obligations of the Company and NAMIC thereunder shall cease, except that all obligations that accrued prior to the effective date of termination (including without limitation, payment obligations for Services performed and non-cancelable expenses incurred prior to the effective date of termination, but, with respect to non-cancelable expenses, only to the extent the payment of the same upon expiration or termination is expressly provided for in the SOW) and any remedies for breach shall survive.

In Witness Whereof, the parties have caused this Master Relationship Agreement to be executed by their duly authorized representatives.

COMPANY: ACCEPTED: Signed: National Association of Mutual Insurance Companies Print Name: Signed: Title: Print Name: Date: Title: Date: ADDITIONAL COMPANY CONTACT: Print Name: Title: Email: SAMPLE

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ADVERTISER STATEMENT OF WORK Advertiser (“Company”): Method of Publication: Date(s) of Publication/Fulfillment: ADVERTISEMENT DESCRIPTION: This Statement of Work (“SOW”) is entered into by and between the Company and The National Association of Mutual Insurance Companies (“NAMIC”). This SOW is made a part of, and incorporated by this reference into, the NAMIC Master Relationship Agreement between the parties (the “MRA”). Capitalized terms used herein, but not defined, shall have the meanings ascribed to them in the MRA. In an event that a term in this SOW is inconsistent with the MRA, the term in this SOW shall govern and control.

1. STANDARDS. General standards which govern the acceptance of advertisements and sponsorships include but are not limited to the following: advertisements and sponsorships shall be consistent with the mission of NAMIC, which “strengthens and supports its members and the mutual insurance industry”; advertising shall not be false, misleading, fraudulent, or deceptive; substantiation of any representation, claim, or statement made in or digitally linked from any advertisement or sponsorship may be required; and advertising must conform to reasonable standards of good taste as determined by NAMIC. Contract ad space must be used within one (1) year from first insertion. Upon acknowledgment of any SOW, NAMIC reserves the right to reject any advertisement that at its sole discretion conflicts with NAMIC’s mission, content, format, style, or appearance of the advertising venue, or otherwise does not conform to reasonable standards of good taste. Advertisements are not subject to cancellation. If a publication is postponed or cancelled, all remaining advertisement benefits will be transferred to the rescheduled publication or provided equivalent value.

2. GUIDELINES. NAMIC accepts advertorials for inclusion in IN magazine. In an effort to keep advertorial copy consistent, accurate, and objective, IN magazine staff has established guidelines for advertorials which can be found in the Media Kit. IN magazine advertising that is deemed by NAMIC to simulate editorial content must display the caption ‘ADVERTORIAL’ in no smaller than 10 point, all caps, bold san serif type at the top of the advertisement.

3. SCHEDULE. Advertisements and sponsorships may appear at discounted rates or on a complimentary basis and are placed on a “space available” basis on a schedule and in positions selected at the discretion of NAMIC.

4. REPRESENTATION. All advertisements that are published or digitally posted are based upon the representation of the Company that it is authorized to publish or digitally post the entire contents and subject matter of the advertisement.

5. INDEMNIFICATION. The Company agrees to indemnify and hold harmless NAMIC, its officers, agent, and employees for any claims, expenses, fees, and losses arising from the publication of the advertisement, including but not limited to, claims for libel, copyright infringement, trademark, trade name or patent infringement, plagiarism, or .

In Witness Whereof, the parties have caused this Advertiser Room Statement of Work to be executed by their duly authorized representatives.

COMPANY: ACCEPTED: Signed: National Association of Mutual Insurance Companies Print Name: Signed: Title: Print Name: Date: Title: Date: ADDITIONAL COMPANY CONTACT: Print Name: SAMPLE Title: Email:

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3601 Vincennes Road | Indianapolis, IN 46268 | 317.875.5250 20 F Street, NW, Suite 510 | Washington, D.C. 20001 | 202.628.1558

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