International Conference on Social Science and Technology Education
(ICSSTE 2015)
Advances in Social Science, Education and Humanities Research Volume 18 Sanya, China
11-12 April 2015
Part 1 of 2
ISBN: 978-1-5108-0314-5 Printed from e-media with permission by:
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PART 1
ON THE ABILITY TO IMPROVE BUSINESS MARKETING STRATEGY ...... 1 Hou Jin
MANAGEMENT FRAMEWORK AND PRACTICE OF ACCOUNTING THEORY ...... 4 Wang Peng
CULTURAL STUDIES OF TIBETAN PACKAGING OF HANDICRAFT PRODUCTS ...... 7 Xiang Zhaoying
THEORY ABOUT UNIVERSITY DISCIPLINES SETUP AND THE DEMAND OF THE BEIBU GULF ECONOMIC ZONE IN GUANGXI...... 10 Huang Guiyuan
THE SITUATION, HARM, CAUSES AND COUNTERMEASURES OF SCENIC SPOTS NON- STANDARD LANGUAGE -----TAKING TIANJIN AS AN EXAMPLE...... 13 Zhang Shaofang
ENGLISH TEACHING MODE BASED ON PROJECT TEACHING IN HIGHER VOCATIONAL COLLEGES ...... 17 Yun Run
RESEARCH ON IMAGE PREPROCESSING AND SEGMENTATION OF MEDICAL IMAGE ...... 20 Li Huafeng, Zhang Yuan
CHINA'S SMES ACCOUNTING MANAGEMENT PROBLEMS AND COUNTERMEASURES ...... 23 Zhang Xiuli
TEACHERS PROBLEMS AND COUNTERMEASURES OF BILINGUAL EDUCATION FOR XI'AN PRESCHOOL...... 27 Kang Xiaoqian
EXPLORATION OF TRAIN ROUTE OF APPLIED TALENTS OF STATISTICS IN LOCAL COLLEGES ...... 30 Yan Shu xi
XI'AN PRACTICAL IMPLEMENTING, TRAINING ISSUES, AND IMPROVEMENT STRATEGIES OF BILINGUAL PRIMARY EDUCATION ...... 33 Wei Qing
CULTURAL DIFFERENCES ON THE CHOICE OF ENGLISH AND CHINESE TRANSLATION...... 36 Guo Jie
DEVELOPMENT OF CHINA'S EDUCATIONAL POLICY IN THE NEW CONTEXT OF THE MANAGEMENT SYSTEM...... 39 Gan Xinqiang
SUMMARY FOR COLLEGE STUDENTS IN ENGLISH AND AMERICAN LITERATURE AND HUMANITIES EDUCATION...... 42 Long Xingyuan, Guo Lin
BUSINESS ENGLISH CORRESPONDENCE CHARACTERS AND ROLE IN FOREIGN TRADE ...... 45 Zhang Bin
CULTURAL TABOOS AND PERFORMANCE CHARACTERISTICS IN JAPANESE DAILY LIFE...... 48 Zhang Yaping, Zhang Xiao
APPLICATION OF THE THEORY AND PRACTICE OF POSITIVE PSYCHOLOGY IN MENTAL HEALTH EDUCATION...... 51 Li Yanxin
UNIVERSITY HUMAN RESOURCE MANAGEMENT PROBLEMS AND COUNTERMEASURES...... 54 Yan Xin, Cao Yifan, Tong Feng
PATHOLOGICAL EFFECTS OF THE RENIN-ANGIOTENSIN SYSTEM ON CARDIOVASCULAR DISEASE ...... 58 Zhang Yan
STUDY ON SAMPLE OUTLIERS STATISTICAL TEST METHODS...... 61 Chen ZhiYong
THE RESEARCH OF TEACHING REFORM OF NATIONAL MUSIC IN COMPREHENSIVE UNIVERSITY ...... 64 Yin XieChao
HUMAN RIGHTS AND HEALTH INEQUALITIES OF MIGRANTS...... 68 Sun Qian, Deng Zhenzhong, Bao Jianyun, Zhang Youguo
DEBUGGING AND PROCESSING OF H17 MODELS INSIDE DOOR DRAWING PANEL PROCESS...... 71 Li Xiaodan
RESEARCH ON APPLICATIONS OF ARMA IN FORECASTING OF TIME SERIES ...... 74 Li Ruohong
THE CHARACTERISTICS AND THE ENLIGHTENMENTS OF ACTUAL COMBAT TEACHING OF WEST POINT ...... 78 Liu Zhongmin, Xu Xiangjun, Zhou Zelong, Tu Shancao
THE STUDY BETWEEN ANCIENT CLASSICAL LITERATURE READING AND PERFECT ONE’S PERSONALITY ...... 81 Shen Huizhen
ACTIVELY CARRY OUT MASS SPORTS ACTIVITIES TO PROMOTE NATIONAL FITNESS TO FLOURISH...... 85 Guo Hongtao
THEORY AND PRACTICE OF TEACHERS TRAINING OF PRESCHOOL BILINGUAL EDUCATION BASED ON THE COMPREHENSIVE DEVELOPMENT ...... 88 Shi Jingjing
THE CURRENT SITUATION AND PROBLEMS OF EXPENDITURE OF PUBLIC SAFETY —BASED ON THE PROVINCIAL PANEL DATA...... 91 Cao Yongsheng
THE DESIGN AND IMPLEMENTATION OF HOUSEHOLD LOW-POWER INVERTER...... 98 Lin Haifeng, Mao Ruili, Wu Hong
STUDY ON THE IDEOLOGICAL AND POLITICAL EDUCATION WORK SYSTEM BASED ON WEB TECHNOLOGY...... 101 Dong Yang
AN EMPIRICAL STUDY OF HIGH-FREQUENCY TRADING RISK REGULATION —BASED ON THE CSI 300 INDEX DATA ...... 105 Ge Song, Guo JianFeng
TWO CASES OF BILATERAL ACUTE ANGLE-CLOSURE GLAUCOMA AFTER RADICAL SURGERY FOR CERVICAL CANCER WITH GENERAL ANESTHESIA ...... 109 Li Yue, Cui Manhua, Lu Yingli
ACCOUNTING PROFESSIONAL APPLIED TALENTS TRAINING MODE RESEARCH IN COLLEGES AND UNIVERSITIES ...... 113 LI Xiumei
COMPARATIVE STUDY BETWEEN CHINESE AND WESTERN MUSIC AESTHETICS AND CULTURE...... 117 Chen Jie
MULTI-TASKING A/D ACQUISITION SYSTEM DESIGN AND IMPLEMENTATION BASED ON ARM9 MICROCONTROLLER ...... 120 Xia Yutao
APPLIED RESEARCH TRAINING MODEL OF EMPLOYMENT-ORIENTED FINANCIAL MANAGEMENT...... 124 Li Jiangang
RESEARCH ON THE TRAINING MODE OF INNOVATIVE RESEARCH UNIVERSITIES UNDERGRADUATE FINANCIAL MANAGEMENT ...... 127 Zhang Jun
DEVELOPMENT AND STRATEGY RESEARCH BASED ON E-COMMERCE NETWORK FINANCIAL ACCOUNTING ...... 130 Zhu Xiumei
THE STUDY OF SPORTS CURRICULUM MODEL OPTIMIZATION STRATEGY IN MEDICAL COLLEGES ...... 134 Guo Honglian, Huang Yue, Yang Eping
THE REVELATION FROM LIFE-CYCLE ENVIRONMENTAL MANAGEMENT SYSTEM OF FOREIGN MILITARY EQUIPMENT ...... 137 Liu Zhongmin, Yang Zhuo, Zhou Zelong, Tu Shanchao
FEMALE’S CONSCIOUSNESS SHIFT FROM PERCEPTION TO RATIONALITY ...... 140 Lei Yanyan
MONITORING AND RESEARCH ON THE AQUATIC MICROBES...... 143 Zhang Chunyan
ON THE UNIQUE NARRATIVE POINT OF VIEW IN TIE NING WORKS-- "3 STACKS"...... 147 Zhou Mengyan
RESEARCH ON THE DISCIPLINE SCIENTIFICATION OF PEDAGOGIC DISCIPLINES...... 151 Du Jianhua
TEACHING MEDICAL FUNCTION EXPERIMENTS REFORMATION AND LABORATORY CONSTRUCTION...... 155 LI Yu
APPLICATION OF COMMUNICATIVE APPROACH IN COLLEGE ENGLISH TEACHING ...... 159 Wang Lu
STRATEGIES AND EXPERIENCES IN POLYTECHNIC ENGLISH TEACHING...... 162 Li Shen-zhu
THE STUDY OF THE STATUS AND DEVELOPMENT TREND OF THE STRUCTURE OF CHINESE SPORTS INDUSTRY ...... 166 Li Hao
THE HEALTH INEQUALITIES RESEARCH OF EMPTY NESTERS UNDER THE BACKGROUND OF URBANIZATION AND OCCUPATIONAL MOBILITY...... 170 Zhang Dengguo, Yang Zhijun
FINANCIAL IMPACT OF THE INTERNET ON THE DEVELOPMENT OF CHINA'S FINANCIAL DEVELOPMENT...... 173 Zhao Xiaohong
CRITICAL THINKING IN THE TEACHING OF LINGUISTICS...... 176 Liu Jianwen
ANALYSIS OF THE CAUSES OF CRIME: LENIENT PUNISHMENT OF THE ELDERLY...... 180 Chen Jing
QUANTITATIVE DETECTION OF MMP-2 AND RELATIONSHIP OF THE CLINICAL FEATURES AND PROGNOSIS OF LUNG CANCER ...... 183 Ma Jie, Peng Haiyuan, Peng Haiping, Zhu Huifang
AN ANALYSIS OF THE POOR WHITES IN FAULKNER’S SNOPES TRILOGY...... 186 Huang Xiuguo
A PRAGMATIC STUDY OF CHINESE AND WESTERN LINGUISTIC POLITENESS...... 192 Mei Wang, Yingying Peng
RESEARCH ON APPLICATION OF CORE STRENGTH TRAINING IN SPORTS TRAINING...... 198 Li Shengfu, Wang Hanxi
CHINESE TRADITIONAL NATIONAL CONCEPT ANALYSIS ...... 202 Liu Jianping
INVESTIGATION OF THE ROLE OF STRATEGIC MANAGEMENT IN ENTERPRISE KNOWLEDGE MANAGEMENT ...... 205 Jia Xiaobo
A LINGUISTIC ANALYSIS ON CYBER LANGUAGE “I AM ALSO DRUNK”...... 209 Yan Yuqing, Liu Jianwen
TABLE TENNIS COURSE TEACHING METHODS...... 213 Li Tie
DESIGN AND CALCULATION OF WEB-STEEL BUILDING STRUCTURE BASED ON AUTOCAD SECONDARY DEVELOPMENT...... 216 Liu Yuchen
THE STRATEGIC COMPARISON OF ECONOMIC GROWTH BETWEEN CHINA AND SOUTH KOREA ...... 220 Wang Na
THE CONCEPT DIFFERENCE BETWEEN A MAJOR SPORTS COUNTRY AND A WORLD SPORTS POWER OF CHINA AND THE DEVELOPMENT OF CHINA'S ...... 223 Zhang Yuan
PROBLEMS AND STRATEGIES THAT EXIST IN SINO-JAPANESE TRADE ...... 226 Li Ningning
MARKET RESEARCH AND DEVELOPMENT UNDER THE NETWORK ENVIRONMENT...... 229 Fu Tingting
PROBLEMS AND COUNTERMEASURES OF THE MARKETING MANAGEMENT BUSINESS...... 232 Fu Tingting
THE APPLICATION AND RESEARCH OF COMPUTER MIDI TECHNOLOGY IN MUSIC EDUCATION...... 236 Guo Xinyuan
HEALTH VOCATIONAL SCHOOLS’ CLINICAL COURSES OF MEDICINE" DOUBLE TYPE" TEACHERS’ TRAINING STRATEGY...... 242 Zhang Zhiyong, Liu Fangqiu
THE DESIGN OF COMPUTER MUSIC TEACHING SYSTEM BASED ON LINUX ...... 245 Guo Xinyuan
APPLICATION OF MODERN EDUCATION IN PHYSICAL EDUCATION TEACHING RESOURCES...... 251 Liu Xinru, Xie Guanghui
THE SELF-CONFIDENCE ON LOCAL CULTURAL AND THE VALUE OF DOCUMENTARY - ANALYSIS ON JIAYUGUANG INTERNATIONAL SHORT FILM FESTIVAL...... 254 Zhang Xi
ANALYSIS OF GRAPHIC DESIGN AND COLOR APPLICATION IN TOURISM ADVERTISING...... 259 Zuo Guohua,
RESEARCH OF PATH OF THE INTANGIBLE CULTURAL HERITAGE PROTECTION IN SPORTS FIELD IN NORTHERN SHAANXI ...... 264 Jiang Xiaofeng
THE LEXICAL CHARACTERISTICS OF JANE EYRE ...... 267 Liu Chunling
A PRELIMINARY STUDY OF THE SOCIAL MEDIA MARKETING UNDER THE SOCIAL NETWORK THEORY...... 272 Wu Mengxue
EFFECT AND SIGNIFICANCE OF THE STUDY OF UNIVERSITIES IDEOLOGICAL AND POLITICAL EDUCATION IN NEW MEDIA ERA...... 278 Lv Dongna, Wang Dong, An Bo
ANALYSIS OF PROMOTING THE NEW URBANIZATION OF HUBEI PROVINCE BASED ON PPP MODE ...... 281 Li Xiuping
RESEARCH ON MIXED OWNERSHIP ECONOMY DEVELOPMENT IN HUBEI PROVINCE...... 286 Li Xiuping
THE DESIGN AND REALIZATION OF PERSONALIZED E-COMMERCE RECOMMENDATION SYSTEM ...... 292 Wen Xiaosen
THE EXPERIENCE IN THE APPLICATION OF "ACTION-ORIENTED TEACHING APPROACH" TO PEDIATRIC NURSING TEACHING...... 296 Zhang Zhiyong, Liu Fangqiu
ETIOLOGICAL DIAGNOSIS OF FUNGAL KERATITIS AND IN VITRO SUSCEPTIBILITY TESTING ...... 300 Gong Xuewu, Wu Jing, Yao Hongbo
RESEARCH ON THE INFLUENCE OF VALUE-ADDED TAX REFORM TO ENTERPRISE FINANCE IN CHINA ...... 303 Guo Shuhua
RESEARCH ON ACCOUNTING MEASURE BASED ON FAIR VALUE ...... 307 Wang Hongni
RESEARCH ON OPTIMIZATION OF FINANCIAL MANAGEMENT IN BIG DATA ERA...... 311 Wang Hongni
THE STUDY OF COLLABORATIVE INNOVATION OF IMIS TALENT CULTIVATION IN THE INDEPENDENCE COLLEGE...... 315 Chen Senling, Li Xiaofei, Jin Jian
THE DESIGN AND REALIZATION OF TOURISM ELECTRONIC COMMERCE PLATFORM BASED ON WEB...... 319 Wen Xiaosen
THE NATURE OF THE JUDICIAL PUBLIC OPINION...... 323 Zhang Shun
LANGUAGE ATTRITION THEORY ON ENGLISH LANGUAGE TEACHING ...... 327 Liu Rui
THE STUDY OF CHINESE PATTERN IN THE VIEW OF HISTORICAL MATERIALISM OF MARXISM ...... 332 Wen Xue
ON THE INFLUENCE AND INSPIRATION OF LOCAL CULTURE ON CHINESE MODERN LANDSCAPE DESIGN...... 337 Yang Xiaoqian
ON THE US SHALE GAS DEVELOPMENT BUSINESS MODEL FOR CHINA'S REFERENCE AND INSPIRATION...... 340 Liu Shanghai
STRATEGY MODE RESEARCH ON CHINA SHALE GAS DEVELOPMENT BE INTRODUCED TO SOCIAL CAPITAL ...... 344 He Zhiwu, Jiang Yan
THE NORMAL SITUATION FOR CHINA'S ECONOMIC AND SOCIAL DEVELOPMENT ...... 347 Zhao Yongjian
EXPLORATION OF HIGHER EDUCATION IN THE CONTEXT OF CULTURAL DIVERSITY...... 350 Ju Bei
NETIZENS’ PSYCHOLOGICAL BEHAVIOR ANALYSIS UNDER INFORMATION TECHNOLOGY BACKGROUND ...... 353 Zhi Hui
EVALUATION AND EMPIRICAL ANALYSIS OF CHINESE LOW-CARBON CITY ...... 356 Xing Junwei
RESEARCH OF ENTERPRISE INFORMATION RESOURCES MANAGEMENT SYSTEM AND STRATEGY EVALUATION ...... 362 Zhang Wenzhou
RESEARCH ON MODELING OF WASTE ELECTRONIC PRODUCTS LOGISTICS RECYCLING SYSTEM ...... 365 Li Yanjun
THE RELATIONSHIP BETWEEN FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH ...... 368 Zhang Liyang, Wang Yixiao
VISUAL COMMUNICATION DESIGN AND RESEARCH NETWORK FORMS OF MEDIA...... 371 Liu Yunling
STUDY ON THE PROCESS OF INDUSTRIAL DESIGN AND STYLING DESIGN OF MOBILE PHONE FOR THE ELDER IN NEW PRODUCT DEVELOPMENT ...... 374 Wu Liying
THE USE OF CHINESE TRADITIONAL ELEMENTS IN THE CONTEMPORARY OIL PAINTINGS...... 377 Ouyang Zhuocai
MANAGEMENT AND DEVELOPMENT OF ECOTOURISM IN THE NATURE RESERVE UNDER THE CONTEXT OF SUSTAINABLE DEVELOPMENT...... 380 Bao Lei
ON THE INFLUENCE OF BIG DATA ON THE IDEOLOGICAL AND POLITICAL EDUCATION IN COLLEGES AND UNIVERSITIES...... 383 Zhang Yandong
THE APPLICATION OF POLYURETHANE COMPOSITE MATERIAL IN THE FIELD OF BUILDING EXTERIOR WALL...... 386 Zhao Zhiwen
RESEARCH AND DESIGN OF INTRUSION DETECTION SYSTEM IN COMPUTER NETWORK ...... 390 Zhang Xiaohui
STUDY ON META-COGNITIVE STRATEGY TRAINING ...... 393 Zhu Jie
THE APPLICATION OF TRADITIONAL CHINESE CULTURAL ELEMENTS IN MODERN GRAPHIC DESIGN ...... 397 Liu Yunling
DOES FRANCHISING STRATEGY PROMOTE BUSINESS GROWTH - BASED ON AN UNBALANCED PANEL...... 400 Shi Yuanmeng, Li Hao
FRANCHISING: LARGE-SCALE DISTRIBUTION MODE OF SERVICE PRODUCT A NEW EXPLANATION BASED ON ESTABLISHMENT OF FRANCHISING...... 403 Shi Yuanmeng, Yuan Dong
SINGLE-STORE OPERATIONS MANUAL: THE REPRODUCTION METHOD OF FRANCHISING SYSTEM SERVICE PRODUCTS - ON THE CONTENT OF SINGLE-STORE OPERATIONS MANUAL WRITTEN IN PRINCIPLE...... 410 Shi Yuanmeng, Yuan Dong
"HOUSING ENDOWMENT" AGING UNDER WILLINGNESS TO PARTICIPATE IN RESEARCH -- TAKING HAIDIAN DISTRICT OF BEIJING CITY AS AN EXAMPLE...... 415 Jin Qun
EXPLORATION ON STRATEGIES IN CULTIVATING THE AWARENESS OF TOLERANCE FOR AMBIGUITY OF UNDERGRADUATES IN CHINA ...... 420 Zhang Yamin
EXPLORE THE CHANNELS TO ENTERPRISE STAFF TRAINING TO IMPROVE STAFF QUALITY ...... 423 Geng Jianguang
STUDY ON MODELING OF SHORT-TERM WIND SPEED FORECASTING BASED ON TIME SERIES ANALYSIS...... 426 Zhang Yu
"TESS" AND "JUDE THE OBSCURE". EXAMINATION OF HARDY’S MODERNIST LITERARY SPIRIT...... 430 Wang Hui
A REVIEW ON PSYCHOLOGICAL SAFETY: CONCEPTS, MEASUREMENTS, ANTECEDENTS AND CONSEQUENCES VARIABLES...... 433 Chen Ming, Gao Xiaoying, Zheng Huizhen, Ran Bin
RESEARCH ON SCHEDULING PROBLEM...... 441 Yu Yipeng
UNIVERSITY ENGLISH TEACHING REFORMATION AND COUNTERMEASURES UNDER THE BACKGROUND OF INFORMATIONIZATION...... 447 Liu Xiping, Sun Xiaodong
IMPLEMENTATION AND EVALUATION OF TEACHING OF COLLEGE ENGLISH...... 450 Yang Runhua, Sun Xiaodong
RESEARCH OF THE IMPACT OF AESTHETIC PSYCHOLOGY ON GRAPHIC DESIGN...... 453 Xiao Jing
DECONSTRUCTING ORIENTALIST DISCOURSE THROUGH NARRATIVE STRATEGIES IN THE HUNDRED SECRET SENSES ...... 456 Hou Xiao-zhen, Ma Yu
THE CONNOTATION OF LEGITIMACY AND THE HISTORICAL EVOLUTION OF WESTERN POLITICAL...... 460 Liu Jianping
STUDIES ON DEVELOPMENT STATUS AND PROSPECTS OF CHINESE LANGUAGE AND LITERATURE...... 463 Pei Lei, Zhou Shuli
RESEARCH OF SCHOOL MANAGEMENT DEVELOPMENT UNDER THE BACKGROUND OF HUMAN-BASED CONCEPT...... 467 Zhou Shuli, Pei Lei
RESEARCH ON UNIVERSITY MATHEMATICS EXPERIMENT IN MATHEMATICS TEACHING ...... 470 Zhang Xin, Zhang Yu
SHANGHAI INTERNATIONAL CURRICULUM OF COLLEGE TEACHERS’ OVERSEAS TRAINING PROJECT – TAKE TRAINING COURSES IN THE UNIVERSITY OF ALBERTA IN CANADA IN 2013 FOR EXAMPLE ...... 473 Wang Yan, Sun Dingdong, Sui Li, Ju Lihua
STUDY ON APPLICATION OF PHOTOSHOP SOFTWARE IN THE INTERIOR DESIGN RENDERINGS...... 477 Wu Liying
RESEARCH ON UNIVERSITY ENGLISH TEACHING MODE BASED ON NETWORK ENVIRONMENT ...... 481 Wang Liwen
THE STATUS SURVEY ON HIGH TEACHER-STUDENT RELATIONSHIP IN CITY AND INFLUENCING FACTORS...... 484 Tang Yunfeng
CHINA'S MECHANICAL AND ELECTRICAL PRODUCTS EXPORT STRATEGY UNDER THE SMALL PROFIT ERA...... 488 Yao Lin
EXPERIMENTAL STUDY OF NON-ENGLISH MAJOR FRESHMEN’S INQUIRY COOPERATIVE LEARNING IN JIUJIANG UNIVERSITY ...... 492 Wang Yuanfen
DISCUSSION ON THE NON-FINANCIAL INFORMATION DISCLOSURE PROBLEMS OF LISTED COMPANIES ...... 496 Geng Li
MODELS OF ERADICATING VIRUS ...... 500 Yu Yipeng
CHOOSE THE BEST COACH...... 504 Yu Dongli
THE RESEARCH PROGRESS OF MICRO-SCALE FLOW AND CONVECTION HEAT TRANSFER...... 509 Zuo Haoyu
A STUDY OF STEADY-STATE HEAT CONDUCTION FOR LONGITUDINAL FIN OF RECTANGULAR PROFILE ...... 513 Zuo Haoyu
RESEARCH OF LANDSCAPE ARCHITECTURE DESIGN SITUATION AND DEVELOPMENT TREND ...... 517 Hu Liang
ON TOURISM TEACHING MANAGEMENT IN THE CONTEXT OF INFORMATION TECHNOLOGY DEVELOPMENT AND CHANGE ...... 521 Zhan Yanjie
PART 2
INVESTIGATION AND ANALYSIS ON THE PHYSIQUE TESTS OF ADULT MALES AND ADULT FEMALES (AGED 20-59) IN XI’AN 2010 ...... 525 Xin Yang
STUDY ON THE IMPACT OF "HEALTH QIGONG•WUQINXI" ON THE PHYSICAL HEALTH OF THE UNIVERSITY STUDENTS ...... 530 Xiang Bin
COUNTERMEASURES ANALYSIS ON THE NETWORK AND ITS PSYCHOLOGICAL EDUCATION OF COLLEGE STUDENTS...... 537 Xu Huayao
ON THE PRACTICAL SIGNIFICANCE OF THE PSYCHOLOGICAL THEORY OF VOCATIONAL EDUCATION...... 540 Xu Huayao
ON THE PLAYWRITING OF ARTHUR MILLER...... 543 Fan YuXia
ON THE AESTHETIC VALUE OF A PSALM OF LIFE...... 548 Fan YuXia
CALL THE SPECIFICATION FOR SCHOLARS TO PURSUE ACADEMIC RESEARCHES: CONSIDERATION BASED ON A NUMBER OF ACADEMIC EVENTS IN 2000...... 553 Zhou Juan
CAUSES AND COUNTERMEASURES OF HUBEI LOCAL COLLEGE SPORTS TEACHER BURNOUT PHENOMENON...... 557 Chen Yuqun, Peng Yanming
ANALYSIS ABOUT THE PATH TO IMPROVE THE GROWTH ENVIRONMENT OF RURAL CHILDREN LEFT BEHIND...... 560 Zhou Chunlei
INVESTIGATION ON THE COMMERCIAL ARCHITECTURAL CHARACTERISTICS AND FORMATION OF WANG FAMILY COURTYARD IN SHANXI PROVINCE ...... 563 Wang Ning
ANALYSIS AND COUNTERMEASURES OF DATA SHARING IN THE NETWORK ENVIRONMENT ...... 567 Cen Lei
RESEARCH ON UNIVERSITY ENGLISH AUTONOMOUS LEARNING ABILITY BASED ON DYNAMIC SYSTEMS THEORY...... 570 Zhang Rui
A SURVEY ON ENGLISH LEARNING DIFFICULTIES OF HIGHER VOCATIONAL COLLEGE STUDENTS AND THE COUNTERMEASURES ...... 579 He Jie
STUDY OF FLIPPED CLASSROOM MODEL OF COLLEGE ENGLISH CLASS UNDER THE BACKGROUND OF MU...... 583 Zhao Yun
A CROSS-CULTURAL ANALYSIS OF THE PRAGMATIC DIFFERENCES OF ENGLISH & CHINESE VOCABULARY...... 586 Li Xiang
A STUDY ON COMPUTER-AIDED TRANSLATION TECHNOLOGY IN THE ERA OF GLOBALIZATION AND INFORMATION...... 589 Li Xiang
EXPLORE THE EVOLUTION AND DEVELOPMENT TRENDS OF FOLK SPORTS IN THE CITY...... 592 Wang Qing, Zhu Chengmin
RESEARCH ON THE USE OF MOBILE LEARNING TO TEACH ENGLISH ...... 595 Xiong Jie
THE DEVELOPMENT TREND OF MOBILE INTERNET AND ITS IMPACT ON THE GLOBAL ECONOMY...... 598 He Xinzhou
THE RESEARCH OF DEVELOPMENT PROSPECTS FOR ADVERTISING DESIGN UNDER THE BACKGROUND OF NEW MEDIA ...... 601 Zhang Lijun
THE RESEARCH OF HIGHER EDUCATION MANAGEMENT IN THE PROCESS OF POPULARIZATION OF HIGHER EDUCATION...... 604 Xu Tao
A CASE STUDY OF APPLICATION OF NEEDS ANALYSIS TO ENGLISH FOR MEDICAL PURPOSE ...... 607 Liu Li
VEGF-A EXPRESSION IN BLADDER TRANSITIONAL CELL CARCINOMA AND CLINICAL SIGNIFICANCE...... 610 Ma Yong, Han Hongkun
THE STATUS QUO AND PROSPECT OF THE GASTROINTESTINAL CANCER IMMUNOTHERAPY...... 613 Jiang Zhiqiang
RESEARCH ON CONFLICT AND COOPERATION OF AGRICULTURAL PRODUCTS MARKETING CHANNEL IN YUNAN PROVINCE ...... 616 Hu Fei, Peng Muqing
AN ANALYSIS OF THE C-E TRANSLATION OF PUBLIC SIGNS IN SHAOLIN TEMPLE FROM THE PERSPECTIVE OF FUNCTIONALIST THEORY ...... 620 Chen Shuai
THE PRELIMINARY STUDY OF ENGLISH TEACHING AND STUDENT’S LEARNING STYLES AND THE CONSTRUCTION OF OPTIMIZATION MEASURES...... 623 Mo Yanping
COLLEGE ENGLISH TRANSLATION TEACHING STRATEGIES UNDER THE EMPATHY PERSPECTIVE ...... 626 Ye Wenxue
ON THE APPLICATION OF L/C IN INTERNATIONAL TRADE PAYMENT ...... 629 Shao Guang
CONSTRUCTION STRATEGY EXPLORATION OF COLLEGE ENGLISH LISTENING AND SPEAKING COURSE UNDER THE NETWORK ENVIRONMENT...... 632 Wang Libin
ANALYSIS OF THE SERVICE CHANNELS BUILDING OF COMMERCIAL BANK CREDIT CARD IN THE MOBILE INTERNET AGE ...... 636 Ye Gong
THE GREEN DESIGN IDEA AND PRACTICE RESEARCH OF THE APARTMENT FOR THE AGED BASED ON ENVIRONMENTAL PROTECTION...... 640 Wu Xiangwei
TENTATIVE RESEARCH ON ENGLISH TEACHING METHODOLOGY AND LEARNING STYLE...... 643 Meng Jing
COGNITION-BASED RHETORICAL APPEALS AND THE TEACHING OF ENGLISH COMPOSITION...... 651 Zhang Jingwei
STUDY ON IMAGE RECOGNITION APPLICATION BASED ON MULTI FEATURES FUSION...... 656 Deng Lelai, Huang Xiaoming
THE ANALYSIS OF TECHNIQUES FOR LEARNING A FOREIGN LANGUAGE THROUGH TRANSLATION...... 660 Chen Yeyu
TAXATION OF E-COMMERCE IN CHINA: APPLYING US EXPERIENCE ...... 663 Chen Jing
RESEARCH ON INTEGRITY THOUGHT IN TRADITIONAL CHINESE CULTURE AND CONTEMPORARY VALUE ...... 666 Jiang Mingming
A CRITICAL APPROACH TO ACCULTURATION MODELS...... 669 Ju Bei
FRENCH HORN---ALL ROUNDER IN THE ORCHESTRA...... 672 Li Yang
ADJUSTMENT OF US DIPLOMATIC STRATEGY IN THE CONTEXT OF “ENERGY REVOLUTION”...... 674 Xu Longchao
APPLICATION OF FERRIS WHEEL CONCEPT ON VERTICAL TRANSPORTATION SYSTEM...... 679 Tsang KingChun
RESEARCH ON PARTNER SELECTION OF LANDSCAPING BUSINESS SUPPLY CHAIN BASED ON G1 AND GRAY CORRELATION METHOD...... 683 Shen Meng, Zhang Shaowen, Qiao Zhuanyun
CITY FRINGE AREA LANDSCAPE ECOLOGICAL PLANNING UNDER THE GREEN RING - GREEN WEDGE MODE ----- TO SET THE ECOLOGICAL RING ZONE OF CHENGDU AS AN EXAMPLE ...... 687 Han Junjie, Hou Chaoping, Liu Jiawen
A REVIEW OF THE RESEARCHES ON WECHAT ...... 693 Yan Jinfang
COMPARATIVE STUDY OF DIFFERENT SPORTS PROFESSIONAL STUDENTS MAJORING FORCE SENSE —TO TAKE THE DEPARTMENT OF PHYSICAL EDUCATION IN XINZHOU NORMAL UNIVERSITY AS AN EXAMPLE...... 696 Yan Lihong
STUDY ON COLLEGE ENGLISH TEACHERS ESP TEACHING TRANSFORMATION ...... 699 Zhou Junhua
THE DESIGN OF CENTRALIZED HEATING TEMPERATURE CONTROLLER BASED ON MCU ...... 704 Shao Ding
SIMILARITIES AND DIFFERENCES BETWEEN SHAMBHA-LA AND SHANGRI-LA IN TERMS OF CULTURAL TOURISM RESOURCES ...... 708 Ma Yu, Wang Wenhao
RESEARCH ON THE CONTRACT LAW OF COMMERCIAL PREPAID CARD...... 714 Wei Siyu
INFLUENCE OF MODERN SCIENTIFIC AND TECHNOLOGICAL REVOLUTION ON THE CURRENT ART EDUCATION IN COLLEGES...... 719 Chen LiJing
THE MEASUREMENT REFORM OUTLINE OF ART DESIGN COURSE IN FINE ARTS ACADEMY ...... 725 Guo Liang
STUDY ON DOCTOR-PATIENT RELATIONSHIP LAXATION UNDER THE NEW MEDIA ENVIRONMENT ...... 729 He Zichen
EXPLORATION ON CURRENT ART DESIGN ELEMENTS IN DIGITAL MEDIA ERA ...... 734 Hu Jijun
CHINA TEXTILE AND GARMENT INDUSTRY TO ENHANCE COMPETITIVENESS BY INDUSTRIAL CHAIN MANAGEMENT ...... 738 L.H. Jing
ANALYSIS ON RELATIONSHIP BETWEEN PAINTING AND ANIMATION...... 742 Li Yongjun, Li Wei
OBSERVATION ON AHP ANALYZING CONSTRAINTS FOR THE DEVELOPMENT OF ENTERPRISE ANNUITY IN CHINA...... 746 Mei Fengling
STUDY ON THE STRATEGIES OF ENTERPRISE HUMAN RESOURCE COST CONTROL ...... 751 Han Yingjun, Fan Ailing, Sun Rui
COMPARISON OF SUB-PROVINCIAL CITIES COMPETITIVENESS IN CHINA BASED ON PCA METHOD...... 756 Han Yingjun, Wang Xiaoyang, Han Jiwei
STUDY ON ART TALENTS TRAINING MODE IN COMPREHENSIVE UNIVERSITY...... 761 Liu Yi
STUDY ON IDEOLOGICAL AND POLITICAL EDUCATION IN UNIVERSITIES FROM THE PERSPECTIVE OF “CHINA DREAM”...... 766 Pin Lv
COMPARISON OF MULTICULTURALISM ELEMENTS IN MUSIC EDUCATION BETWEEN CHINA AND KOREA...... 770 Zhang Rui
STUDY ON COLLEGE ENGLISH TEACHERS ESP TEACHING TRANSFORMATION ...... 776 Zhou Junhua
STUDY ON COLLEGE STUDENTS’ ENTREPRENEURIAL INTENTIONS FACTORS...... 781 Zou Li
CONCEPTION AND IMPROVEMENT OF THE LEGAL REGULATION OF TECHNICAL INVESTIGATION IN CHINA ...... 786 Cai Jie, Zhang Xin
THE REFLECTION AND CONSTRUCTION ON THE RESEARCH METHODS OF SCIENCE OF CRIMINAL INVESTIGATION...... 793 Zhang Xin
RESEARCH ON SPECIAL FINANCIAL BONDS STRATEGY OF BIO-PHARMACEUTICAL INDUSTRY IN YUNNAN...... 800 Peng Shuyu
RESEARCH ON THE RELATIONSHIP OF RURAL FINANCIAL DEVELOPMENT EFFICIENCY AND INCOME GROWTH OF FARMERS...... 804 Wang Qianfei, Li He
RESEARCH ON SYSTEM CHANGE AND INNOVATION OF RURAL FINANCIAL SYSTEM IN CHINA...... 808 Li He, Wang Qianfei
DESIGN OF MAGAZINE READING SYSTEM BASED ON ANDROID ...... 812 Zou Weiguo
COMPUTATIONAL THINKING ABILITY TRAINING IN COLLEGE COMPUTER TEACHING ...... 817 Zou Weiguo
THE ORBITAL DESIGN AND CONTROL STRATEGY OF CHANG'E-3 SOFT-LANDING...... 822 Huang Xinyi
REVIEW OF SCHOOL BELONGING...... 830 Qin Yuhui, Wan Xiang
RESEARCH ON EVALUATION OF COORDINATION OF REGIONAL INNOVATION CAPACITY AND REGIONAL INNOVATION EFFICIENCY OF ANHUI...... 837 Luo Xuan, Zhou Gang, Xie Yuan, He Xiao Qing
COMPARATIVE STUDY ON THE PERFORMANCE OF CHINA’S ECONOMY HOTEL WITH DIFFERENT CHAIN ORGANIZATION MODES...... 845 Zhang Tao, Jia Binbin
COMPREHENSIVE UNDERSTANDING OF “FOUR COMPREHENSIVES” RAISED BY GENERAL SECRETARY XI JINPING ...... 853 Zhang Zhongqiang
AN EQUILIBRIUM MODEL OF MACRO FINANCIAL RISK ALERT AND MEASUREMENT...... 857 Huizhen Long
FEASIBILITY ANALYSIS OF CHINA’S TRAFFIC CONGESTION CHARGE LEGISLATION ...... 861 Wang Jiyun
FABRICATION OF PLGA/ (HA/CS) N/CD34 BIOACTIVE MULTIPLAYER FILM ON STAINLESS STEEL STENT ...... 866 Li Ying, Zhao Hong, Zhang Shixuan
STUDY ON THE CONSTRUCTION OF LAW-BASED GOVERNMENT UNDER CHINA'S RULE OF LAW...... 870 Mao Guangxia
ON THE COLLEGE PUBLIC NETWORK OPINION SUPERVISION WITH THE PERSPECTIVE OF MEDIA LITERACY...... 874 Zhang Li-min, Wang Xiao-pu, Song Qiu-ying
THE ROLE OF STUDENT ORGANIZATIONS IN THE FRESHMAN ADAPTABILITY EDUCATION...... 878 Jiao Kun, Yang Fei
THE MISREADING OF MARX'S BELIEF IN THE CURRENT SOCIETY...... 882 Chen Peng, Zhang Xue-peng
THE DEVELOPMENT AND SINICIZATION OF MARX'S MORAL CONCEPT OF ETHICS ...... 886 Chen Peng, Xin Wen-yu
THE METHOD OF TEENAGER LEGAL EDUCATION FROM THE PERSPECTIVE OF THE RULE OF LAW...... 892 Sun Liang
THE STUDY OF INNOVATION CONSTRUCTION OF COLLEGE COUNSELOR’S STUDENT MANAGEMENT BASED ON THE "PEOPLE-ORIENTED" ...... 898 Zhang Li-min, Wang Xiao-pu, Song Qiu-ying
THE STUDY OF REFORM OF COLLEGE COUNSELORS’ STUDENT MANAGEMENT WORK UNDER THE NEW SITUATION...... 902 Cai Jiang-na
REFORM STUDY OF COLLEGES AND UNIVERSITIES TEACHING MANAGEMENT BASED ON SCHOLARSHIP OF TEACHING ...... 906 Guo Jing-hong
STUDY ON DEVELOPMENT DIRECTION OF UNIVERSITY TEACHERS BASED ON SCHOLARSHIP OF TEACHING ...... 910 Song Qing
RESEARCH ON ACCOUNTING ASSESSMENT METHOD OF THERMAL POWER ENTERPRISES BASED ON LOW CARBON ECONOMY...... 914 Meng Xiang-song
RESEARCH OF THE ENTERPRISE FINANCIAL RISK BASED ON SUPPORT VECTOR MACHINE ...... 918 Lin Yan
RESEARCH ON ENVIRONMENTAL ACCOUNTING INFORMATION DISCLOSURE IN PUBLIC COMPANIES...... 922 Lin Yan
RESEARCH ON REAL ESTATE ENTERPRISE CAPITAL STRUCTURE AND BUSINESS PERFORMANCE IN CHINA ...... 926 Li Xiaoguang, Gao Zhanjun
MARX'S ECOLOGICAL VIEW AND ECOLOGICAL CIVILIZATION CONSTRUCTION OF CHINA...... 930 Wang Xiao-pu, Zhang Li-min, Song Qiu-ying
THE METHOD OF MARXISM POPULARIZATION IN THE UNIVERSITY...... 936 Zhu Xiao-jie, Shu Li
RESEARCH ON IMPLEMENTATION PERFORMANCE OF SCIENTIFIC AND TECHNOLOGY INSURANCE BASED ON THE COMPREHENSIVE FUZZY EVALUATION...... 942 Xu Si-yun, Fu Zheng
RESEARCH ON DEVELOPMENT INNOVATION SHAPE OF LOW CARBON INSURANCE IN URBAN AND RURAL AREAS...... 946 Xu Si-yun, Hu Ruihua
FOREIGN LANGUAGE TEACHING REFORM IN CHINA HIGHER EDUCATION FROM "CULTURE APHASIA" PERSPECTIVE...... 950 Huo Cai-qiao, Du Xiao-,mei
RESEARCH ON THE COLLABORATIVE CONSTRUCTION AND SHARING OF EDUCATIONAL INFORMATION RESOURCES...... 954 Liu Feng-juan
APPLICATION ON IDEOLOGICAL AND PHILOSOPHICAL THINKING OF POLITICAL EDUCATION MANAGEMENT FOR THE STUDENTS IN COLLEGES AND UNIVERSITIES...... 958 Zhang Xue-min
CAREER PLANNING MODE AND SYSTEM DESIGN OF UNIVERSITY FRESHMEN ...... 963 Li Weiwei, Huangfu Caihong
STUDY AND OPERATION ON THE CONSTRUCTION OF INTERNAL UNDERGRADUATE GOVERNANCE SYSTEM ...... 966 He Pu, Zhao Youbin, Yan Haibo, Lin Rupeng, Zhang Hong
ANALYSIS OF THE DRIVEN TYPES OF CONSUMER SILENCE BEHAVIORS IN SCENARIOS OF SERVICE FAILURE ...... 971 Wang Wenfeng
THE RESEARCH OF NINGXIA HUI AUTONOMOUS REGION’S HALAL FOOD MUSLIM SUPPLY CHAIN IN SILK ROAD ECONOMIC BELT...... 974 Liu Jiangong
RESEARCH ABOUT TECHNOLOGICAL INNOVATION WITH DEEP CIVIL-MILITARY INTEGRATION ...... 979 Jiang Liang
THE RESEARCH OF LABOR RELATIONS OF CHONGQING ELECTRONIC ENTERPRISE ...... 984 Juan Zhan
RESEARCH ON THE INTEGRATION OF PRODUCTION, PROCESSING AND SALES IN MARKETING OF CHINA'S AGRICULTURAL PRODUCTS AND THE IMPROVEMENT OF MARKET PERFORMANCE ——TAKING THE RICE INDUSTRY IN HEILONGJIANG PROVINCE AS AN EXAMPLE ...... 990 Wang Dezhang, Li Jiali
OVERVIEW OF RESEARCH ON DOMESTIC TOURISM TALENTS SUPPLY AND DEMAND...... 996 Hong Caizhen
STUDY ON THE MANAGEMENT STRATEGY OF CHINESE OVERSEAS STUDENTS BASED ON THE COOPERATION OF WUST AND WU ...... 999 Liu Yong, Deng Xudong
THE STUDY ON QUANTITATIVE EVALUATION IN THE TRANSLATION QUALITY MANAGEMENT BASED ON THE HOUSE’S TRANSLATION QUALITY ASSESSMENT MODEL...... 1002 Liu Xiyun, Zhao Youbin
THE INFLUENCE OF FRIENDSHIP NETWORK ON GRADUATE STUDENT’S RESEARCH POTENTIAL...... 1006 Liu Xiao, Zhu Haozheng
STUDY ON THE RESTRICTING FACTORS OF INTEREST RATE AND EXCHANGE RATE LINKAGE EFFECT...... 1010 Pan Shuangqing
APPLICATION OF SEASONAL DECOMPOSITION ON SHORT-TERM FORECAST OF CIGARETTE SALES IN XIFENG...... 1014 Zhang Hongmei, Jia Guangchao, Wang Zhe
PROFESSIONAL INTERPRETERS TEACHING METHOD RESEARCH IN UNDERGRADUATE EDUCATION...... 1018 Li Yan
RESEARCH ON INNOVATION OF THE TRAINING MODEL BASED ON THE LEARNING ORGANIZATION...... 1024 Li Xingguang, Zhou Haijuan
ANALYSIS OF THE ADVANTAGES TO DEVELOP LEISURE SPORTS TOURISM IN QINGDAO...... 1027 Li Shumei
DESIGN OF A FIVE-IN-ONE EXPERIMENT TEACHING SYSTEM OF ECONOMICS AND MANAGEMENT...... 1030 Hang Xiaoting, Niu Li
CHALLENGES AND COUNTERMEASURES OF REGIONAL TOURISM COOPERATION DEVELOPMENT STRATEGY OF SICHUAN-SHANXI-GANSU GOLDEN TRIANGLE AREA WESTERN CHINA...... 1033 Qin Jianxiong, Zhang Minmin
STUDIES ON THE FLUCTUATION CHARACTERISTICS OF MONEY-SUPPLY IN CHINA BASED ON EMPIRICAL MODE DECOMPOSITION ...... 1039 Lei Hong, Huang JunYing
“ASSESSMENT FOR LEARNING” IN UK HIGHER EDUCATION AND ITS IMPLICATIONS FOR FOREIGN LANGUAGE TEACHING IN CHINA ...... 1043 Li Li, Guo Qingzhu
A CASE STUDY OF TEXT AND DISCOURSE BASED ON JUKU, COH-METRIX, AND LINGUISTIC INQUIRY WORD COUNT (LIWC) ...... 1046 Liu Jia, Shen Ying
Author Index