Munich Personal RePEc Archive

Solid Waste Disposal: A Choice Experiment Experience in

Pek, Chuen Khee and Othman, Jamal

Sunway University College, National University of Malaysia

1 October 2009

Online at https://mpra.ub.uni-muenchen.de/23126/ MPRA Paper No. 23126, posted 10 Jun 2010 00:30 UTC Solid Waste Disposal: A Choice Experiment Experience in Malaysia

PEKCHUENKHEE1 SunwayUniversityCollege,Malaysia JAMALOTHMAN NationalUniversityofMalaysia

IncreasinggenerationofsolidwasterequiresbetterqualitydisposaloptionsinMalaysia.Control tipping is the most commonly used complemented by sanitary landfill and incineration. This studyestimatesthenonmarketvaluesofimprovedwastedisposalservicesandalsorankingthem usingchoiceexperiment.Riverwaterqualityisthemostconcernedfollowedbypsychological fear,airpollutionandlanduse.Socioeconomicbackgroundanddistancefactorinfluencethe types of compensating surpluses. These conclude the importance of perception, influenced by socioeconomicbackground,thepresenceoftheNotInMyBackyardsyndromeandthatsanitary landfillismorepreferred. Keywords:Solidwastedisposal;willingnesstopay;choiceexperiment

JELcodes:Q51,Q53

1. Introduction and Problem Statement

Solidwastedisposal,anintegralandfinalpartofthesolidwastemanagementprocess,discards solid wastes which are byproducts of human and animal activities. Municipal solid waste in

Malaysiawhichcomprisesmainlyofgarbage,plastics,bottleorglass,paper,metalsandfabric aregettingmorecomplexandsophisticatedintheircompositions.

1Corresponding author: Pek ChuenKhee, Department of Economics, Faculty of Accountancy and Management, University of Tunku Abdul Rahman, Bandar Sungai Long Campus, Bandar Sungai Long, Cheras, 43000 , , Malaysia. Tel: +6012682 3811. Fax: +6039019 7062. Email: [email protected]; [email protected]. 1 Theamountofthesesolidwastehasbeenincreasingintherecentyearsduetothecountry’s populationandrobusteconomicgrowth,averaging1.7kgperdayperperson(Kathirvakleetal.,

2003) as compared to 0.7 kg in 1987 (Jusoh, 2002). These SW can be disposed by various methodslikelandfilling,incineration,compostingandrecycling.

Althoughthesolidwastemanagementprocessmayseemtobestraightforward,managing solidwastemanagementanddisposalhasbecomeamajorglobalproblemformanygovernments,

Malaysiaincluded,duetounstructuredmanagementplansandhigherawarenessofpublichealth, andbettereducation.

CurrentlyinMalaysia,mostwastesaredisposedintopoorlymanagedcontroltippingwith littleornopollutionprotectionmeasures.Thistraditionaldisposalmethodislanddominanceand its poor maintenance creates visual disamenities. Malaysians pay a fee for the collection and disposalservicesofthetraditionalmethodindirectlythroughtheannualhousingassessmentbut theexactvalueisunknowntothehouseholds.

With the use of sanitary landfill and incineration, improvements on the unsatisfactory disposalservicesemployedbythesolidwastemanagementcontractorsareexpected.However,to obtainsuchimprovements,ahigherpaymentthroughthesamepaymentvehicleisalsolikewise anticipated.

Thereareuncertaintiesinpublicawarenessandattitudestowardsthesolidwastedisposal issues, especially with respect to incineration and poorly managed sanitary landfills in the country, that may hinder the implementation of effective solid waste disposal services put forwardintherevampedbills;SolidWasteandPublicCleansingManagementBill2007andthe

Solid Waste and Public Management Corporation Bill 2007. The concern relates to public demand or willingness to pay for the service characteristicsofpreferreddisposaltechnologies thatthecontractedserviceproviderscanoffer.

2 Giventhesaidbackground,thisstudyaddressesthefollowingpolicyissues;Whatshallbe the desirable future solid waste and disposal management plans defined by their service attributesandlevelsfromtheperspectivesofconsumersorhouseholds?

1.1. Objectives

Theobjectivesofthisstudyare: (1) Toperformaneconomicstudyonthehouseholddemandfor municipalsolidwastedisposalserviceimprovementsinMalaysia,withhouseholdsastheunitof analysisastheyaredirectusersofthesolidwastedisposalfacilities,(2)Toestimatetheimplicit prices (tradeoffs between money and improvements in those disposal service attributes) of psychologicalfear,landuse,airpollutionandriverwaterquality, (3) To rank these services attributesaccordingtotheirimportance,and(4)Toidentifytheinfluenceofdistancefactorin determiningtheeconomicvalueofdisposalservices.

1.2. Definition of terms

Psychological fear relates to the public uncertainties and uneasiness of knowing a disposal methodistobeemployedandindependentofotherexternalities,Landuseisthelandspacefor disposalfacilityconstruction(possiblyattainedthroughdeforestation),Airpollutionisthedust particulatematter(PM10)concentrationintheambientairwhenthedisposalmethodisinuse,

RiverwaterqualityisreferredtotheriverqualitymeasuredandcategorizedbytheWaterQuality

Index according to the suitability of consumption by human, animals or irrigation, Distance factorisreferredtothespacebetweenthecurrentandproposeddisposalfacilitysiterespectively, andtheresidentialareas,andAdditionalpaymentistheadditionalmonthlySWMchargetoenjoy qualityimproved facilities. Exchange rate is Malaysian Ringgit (MYR) 3.52 for US Dollar

(USD)1.00asof28August2009.

3 1.3. Rationale of study and policy relevance

Thisstudyprovidesimportantdemandsideinformationforpolicymakerstoformthesolidwaste disposal services based on the defined attributes levels and additional monthly solid waste managementchargewhichthepubliciswillingtopayforthoseimprovedservicequality.

TheresultsofthisstudywillbeofinteresttoMalaysiansolidwasteregulatorssuchlikethe

NationalSolidWasteManagementDepartmentandtheSolidWasteManagementCorporation.

This information can also be used to write the future concession agreements between the governmentandserviceproviders.

2. Theoretical Framework and Choice Experiment

Choiceexperiment,aneconomicandenvironmentalvaluationtechniquewhichusesasurrogate marketbydirectlyelicitingconsumers’preferencesandwillingtopayforsomeproposedmarket conditionswhichofferpotentialimprovementsoravoidpotentialdamages,isemployedtoelicit and estimate the values for meeting the objectives of this study. Choice experiment aims to quantify the environmental goods or services of nonmarket attributes (e.g. improved waste disposaltechnologyorwatersanitation)intomonetaryormarketvalues.

Louviere (1981) pioneered the choice experiment application to model the choices of

Australian transport and telecommunication. However, this application has broadened its influenceintothefieldofenvironmentaleconomicsandvaluation. Ithasbeendevelopedand employed, among others, in the works of Adamowicz, Louviere and Williams (1994),

Adamowiczetal.(1998),Rolfe,BennettandLouviere(2002),Jamal(2002,2006)andJamalet al.(2004),whichfollowthechoiceexperimentprocedurestartingwiththeselectionofattributes toassignmentoflevels,choiceofexperimentaldesign,constructionofchoicesets,measurement ofpreferencesanduntilthefinalstageofestimationprocedure(Hanleyetal.,2001).

4 Choiceexperimentrestsonrandomutilitytheory(RUT)whichassumesthattheutilityof anygoodsorservicesconsistboththedeterministicandstochasticpart.Choiceexperimentcan bedesignedtoresemblerealmarketchoicesituationswithmultiplechoiceswhichmayinclude thenoneorcompetingmultiplechoiceoptions.Utilityforoptionidependsonenvironmental attributes(Z)andsocioeconomiccharacteristics(S)canbeexpressedas:

Uin=V(Zin,Sn)+ε(Zin,Sn) andtheprobabilitythatindividualnwillchooseoptionioverotheroptionjisgivenas:

Prob(i/C)=Prob{Vin+εin>Vjn+εjn;jЄC} where C is the complete choice set. The error terms of the utility function are assumed independent and identically distributed (IID) with the property of independence of irrelevant alternatives(IIA).Thispropertystatesthattheprobabilityofchoosinganalternativeisdependent ontheutilityofrespectiveoptions.

Theprobabilityofchoosingoptioniisexpressedas:

exp V i P(i)= V ∑ exp j ∈ Cj where,

V(i)=Vi=V(Zi,S) withViastheutilityfunction,Ziasavectorofenvironmentalgoods,Sasvectorofmarketgoods andsocioeconomiccharacteristicsandasascaleparameter,assumedtobe1,implyingconstant errorvariance.Thisprobabilityisestimatedusingmultinomiallogitregression,assumingchoices areconsistentwiththeindependentandidenticallydistributedproperty.

The utility function, Vi is an additive structure encompassing attributes only from the choicesets;

Vi=C+∑βkZik

5 whereCisanalternativespecificconstant(ASC),βisthecoefficientandZareattributes.The effectofattributesinthechoicesetwillbereflectedbytheZvariableswhiletheASCcaptures anysystematicvariationsinchoiceobservationsthatareassociatedwithanalternativethatare not explained either by the attribute variation or respondents’ observed socioeconomic characteristics.Therewillbek1ASCs,inamultinomiallogitofknumberofoptions.

Itisalsopossibletoputintheenvironmentalattitudinalandsocioeconomicvariablesinto theutilityfunctionsbyestimatingthevariablesinteractively,eitherwithASCoranyattributes fromachoiceset,e.g.

* Vi = ASC + ∑γ n ASC S* n + ∑β k Zk + ∑δ n Z k n kn

th where Sn indicates the socioeconomic or environmental attitudinal variables for the n individual.

IftheIIDassumptionisviolated,anestedlogitestimationprocedureisappropriate(Jamal etal.,2004).Nestedlogitexplainsrespondents’choicesbywayofastepwiseprocessthatcanbe depicted as a decision tree. This allows for correlations among error terms within subsets of alternativesineachbranchofthedecisiontree.Inatwolevelnestedlogitmode,theprobability

th ofanindividualchoosingtheh alternativeinclassr(Phr)isrepresentedas:

Phr=P(h|r)P(r) where P(h|r) is the probability of the individual choosing the hth alternative conditional on choosingtherthclassofoutcome,andP(r)istheprobabilitythattheindividualchoosestherth class.FollowingKlingandThompson(1996):

exp[Vihr /α r ] Pi h r)|( = exp[I r ]

exp[α I rr ] Pir = R exp[α I ] ∑k =1 kk

6 whereIr=log[Σi=1toJrexp(Vir/αr)]isreferredtoastheinclusivevalue.Thisisameasureof theexpectedmaximumutilityfromthealternativesassociatedwiththerthclassofalternatives.

Thecoefficientofinclusivevalueαrmeasuressubstitutabilityacrossalternatives.

Inthisstudytheexperimentaldesignisconstructed based on the compensating surplus measure. It measures the change in income that would an individual indifferent between the initial (lower solid waste disposal quality) and subsequent situations (improved solid waste disposalquality)assumingtheindividualhastherighttotheinitiallevelofutility.Thechangein incomeshowstheindividual’swillingtopaytoobtainanimprovementinenvironmental(solid wastedisposal)quality.

Thecompensatingsurpluscanbederivedfromthefollowingbasedontheindirectutility functions:

V0(Gi,Z0,M)=V0(Gi,Z1,MCS) whereMisincome,Z0 and Z1 represent different levels of an environmental attribute,andGi representsothermarketedgoods.

Using the results from the multinomial logit, the compensating surplus (CpS) can be estimatedbyemployingthefollowingequation(Adamowiczetal.,1994):

V0 V1 CpS=1/(βM){ln(∑iexp )ln(∑iexp )}

FollowingBoxalletal.(1996)andMorrison,Bennett and Blamey (1999), the equation abovecanbereducedto:

CpS={1/(│βM│)}(V0–V1) where βMisthecoefficientofthemonetaryattributeandisdefinedasthemarginalutilityof income,andV0andV1representinitialandsubsequentstates,respectively.

KlingandThompson(1996)andChoiandMoon(1997)showthemodificationsrequired for compensating surplus in a nested logit procedure. A twolevel nested logit model,

7 compensatingsurplus forachangefromtheinitial state of Wc(V0)tothesubsequentstateof

Wc(V1)isgivenas:

CpS=Wc(V0)Wc(V1) where

(1−αr) 1 R  Vr  W = ln exp( ) c ∑ ∑ −  λ { =1rhr ∈ Cr 1 αr  } whereλ=themarginalutilityofincome,r=randomutilitiesfromr=1,….,R(max)addictively separable subsets of alternatives and that of the random components of the random utilities belongingtothesameseparablesubsetofthealternatives,h=thealternativeswithrrandom utilities,C=thechoicesetofalternativeswithrrandomutilities,andαr=similarityparameter applicabletothealternativeswithintheseparablenestCr.Choi&Moon(1997)offersthedetails ofthederivation.

3. Choice Experiment Implementation

Choiceexperimentelicitstheconsumers’willingnesstopaythroughquestionnairesurveyswhere respondents are posed with a series of six to eight very similar types of questions. These questionsareintheformofchoicesetswiththreeormoreserviceorresourceuseoptions.

Thechoicesetdesignandprocedureofexperimentaldesignhavebeenusedtoformthose choice sets with the aid of SAS 9.0 statistical software. A choice set shows several options definedbydifferentlevelsofsimilarservicesattributesandcanbeformedinanorthogonaland balancedpatternusingtheexperimentaldesign.

Before the choice sets are determined, in order to select the feasible attributes and their levelsthatcharacterizethedisposalservicesbefittingthisstudy,severalfocusgroupdiscussions andintenseliteraturesearchhavebeenimplemented.Theoutcomeoftheimplementationwith

8 thedefinedservicesattributesandlevelsforthewastedisposalservicesisshowninTable3.1 below.

Table1.Attributedefinitionandlevels

Attribute Definition Attributelevels Existing Alternatives CT1 SLFINC Psychological Uncertaintiesand High NegligibleLow fear uneasinessknowinga LowHigh disposalmethodis employed Landuse Landspacefor Average 25ha16ha disposalfacility 13ha (2Xmore)(1.25Xmore) construction 90ha20ha (7Xmore)(1.5Xmore) Airpollution Dustparticulatematter Average UnchangedUnchanged 3 (PM10)concentration 46g/m 5%lower5%higher intheambientair (43.7g/m3)(48.3g/m3) whenthedisposal 10%lower10%higher methodisinuse (41.4g/m3)(50.6g/m3) Riverwater Riverwaterquality Polluted SlightlyPolluted quality (WaterQualityIndex Clean accordingto usability2) Additional Additionalmonthly None MYR4.00 monthly indirectSWMD MYR8.00 charge payment 1. CT=Controltipping,SLF=Sanitarylandfill,INC=Incineration. 2. Polluted(Watersuitableonlyfornonhumanuselike irrigation and washing), Slightly polluted(Watersuitablefordomesticandrecreationaluse)andClean(Watersuitablefor alluses).

3.1. Study areas

Indesigningthechoicesets,whichfollowthestandardLMNexperimentaldesignwhereonlythe maineffectsaremodeled,theimpactzoneswhichisthedistancefactorsareincorporated.There arethreelevelsofdistancesknownasPROEX(theratioofdistancebetweentheproposedtothe existingdisposalsitesfromtherespondents’residentialareas,inkm),identifiedbytheselected

9 studyareasof,andCheras.AlltheseareasarelocatedinthestateofSelangor

DarulEhsanasshowninTable2.

Table2.Impactzones(PROEX)

Residentialarea Existingfacilitykmaway Proposedfacilitykmaway Broga 20 1 Semenyih 16 5 Cheras 10 20

Brogatownhasbeenselectedduetoitslocationproposedtositeboththesanitarylandfill andincineratorplannedbythegovernment.Theproposedsitesareabout1kmawayfromcentral

Broga.However,theplanfortheconstructionofanincineratorwasscrapped.Theothertowns identifiedareSemenyihandCheras.Semenyihisasmallbutanaffluentuniversitytown.Cheras isoneofthemostfastdevelopinganddensetownshipinthestateofSelangor.HuluLangatabout

10kmfromcentreCherasrunsacontroltippingwheremostoftheSWfromthesetownsis disposed.BrogaisthetownidentifiedtobuildproposeddisposalfacilitieswhileHuluLangatis theexistingsiteofthetraditionaldisposalmethod.Semenyihisabouthalfwaybetweenthese twotownsandthisallowsmodelingworkcapturingthedistancefactororimpactzones.

AchoiceexperimentexerciseinMalaysia(Jamal,2000)hasshownthatMalaysianonthe averagecannottakemorethan5choicesetsinasurveysession.Table3showsasampleofone ofthefinalchoicesetsusedinthestudy.

Table3.Asamplechoiceset

Existingfacility Proposed alternative 10kmaway 20km away Attributes ControltippingSanitarylandfill Incineration (Existingfacility) Psychologicalfear High Negligible Low 10 Landuse Average13ha 90ha 20ha (7timesmore) (1.5timesmore) 3 Airpollution(PM10 46g/m Unchanged 10%higher concentration) Riverwaterquality Polluted Clean SlightlyPolluted Additionalmonthly Noadditional Additional Additional charge payment MYR8.00 MYR4.00 Please check your chosen option

The payment vehicle used in this choice experiment experience is the current indirect additional monthly solid waste management payment through the housing annual assessment sinceimprovementinwastedisposalservicesisanaturalextensionoftheentireprocess.

3.2. Sampling strategy

Atotalof450headofhouseholdswhoareusersofthesolidwastedisposalserviceshavebeen interviewedinthevicinitiesofthethreeselectedareaswithabout20percentfromBrogaand40 percenteachfromSemenyihandCherasrespectively.Thissamplesizeiscomfortableforusein surveysonenvironmentalvaluationstudiesintheMalaysiancontexttakingintoconsiderationthe high survey cost and budget constraints. Broga is a small town and naturally the maximum achievablehouseholdsaresmallerthantheothertwotownships.

The survey took two months to complete in early 2008 with the employment of 12 enumerators moving around the residential areas within the vicinity of Broga, Semenyih and

Cheras. Prior to conducting the survey, the enumerators attended trainings conducted by the researcher. They were briefed on the choice experiment procedure, the idea of economic valuation,thetypesofsolidwastedisposaltechnologiesandthebackgroundofthestudy,and

11 also included are roleplay exercises to expose the enumerators to the ways in obtaining cooperationfromtherespondents.

Theywerealsomadeawareofpossiblebiases(likestrategicandstartingpointbias)during interviewsandwaystominimizethem.Theywereinformedinseveraloccasionstoremindthe respondentsthatoptinganimprovedalternativewouldmeanloweringtheirdisposalincomeasan extrapaymentwouldberequired.Thiswastoensurethattherespondentsstateawillingnessto paywhichiswithintheirbudget.Theenumeratorsweretakenforabrieftourtofamiliarizethe areasofthestudysitesandalsomeetthevillageheadstoseektheirhelpingettingrespondentsto cooperateinthesurvey.

4. Profile Analyses

Therespondentsinterviewedwereeitherheadofhouseholds(48percent)orspouseoftheheadof household(52percent).Ofthetotalsampleinterviewed,theChineseagainmadeupthelargest racecompositionofthesurveywith72.4percent,followedbytheMalays (19.8percent) and

Indians(7.3percent).TheracecompositionofthestudyismadeupofmoreChinese,insteadof the Malay, unlike reflected in the population. The main justification of this occurrence is the

Chineseareresidinginthemoreaccessibleurbanareasofthestudysites,thantheMalay(and also Indian), which make it easier for the surveys to be conducted on Chinese households.

However, this does not undermine the contribution of the other ethnic groups in the survey exercisesasthepercentagesofnonChineseethnicgroupsarenotoverlylow.

Thecompositionofmale(47.3percent)andfemale(52.7percent)respondentswasquiet balancedintheareasofstudywithameanageof43.7yearsold(medianisverysimilarwith mean age). The residents were keener to know where the rubbish they generate would be disposed as indicated by a high percentage of 73.1 percent of “yes” answer to the question.

12 However, a lower number of respondents (5.6 percent) were members of an environmental organization.

Majorityoftherespondentscompletedtheirprimaryschooleducation(19.8percent)and about37.6percentofthemreceivedatleastadiplomaortertiaryqualificationswhichincludes bachelor,masteranddoctoraldegrees.Amerefourpercentoftherespondentsdidnotreceiveany formaleducation,implyingahighliteracyrateofthesample.

Most of the respondents were private sector workers (32.5 percent), followed by governmentservant(23.3percent),andrunningownbusinessesmadeupof21.3percentofthe profile.Oftheprivateworkersandgovernmentservants’profile,48.1percentwerecategorized under the management and professional groups. This is about twofold of the generic form sampleasthemajorityofthemwereworkersofprivatesectors.

ThemodeofthehouseholdincomewasclassintervalofMYR2,001–MYR3,000(20.4 percent).Only9.1percentofthemearnedlessthanMYR1,000perhouseholdpermonthwhilea mere 2.4 percent earned more than MYR10,000. With this monthly household income distribution,theprofilewasexpectedtoshowrelativelyhighownershipofhouseresidedbythe respondents(80percent)asthehousepricesarelowerinthestudyareascomparedtoothermajor townsinSelangorDarulEhsan.Minorityofthem(20percent)eitherrentorstayedinproperties belongingtotheirparents.Theaveragenumberofhouseholdswasfivepersons(23.6percent) andthemaximumnumberofresidentsinahouseholdinthesamplewas15persons(0.2percent).

Majorityofthesehouseholdsdidnothaveanychildrenstayingwiththem(46percent),about

21.8percenthadonechildandsevenkidswerethehighestnumberinanyonehousehold(0.2 percent).

Analysisoftheresponsestothechoicesetsfoundthat34percentoptedforbaselinei.e.

Control tipping. The higher number of respondents opting for improvement in label form is

13 expectedasrespondentsknewtheactualproposedsolidwastedisposaltechnology.Thereisalso adifferencebetweenthepercentagesofrespondentsoptingforSanitarylandfill(52percent)and

Incineration(14percent),indicatingastrongchoice for sanitary landfill as the more preferred solidwastedisposaloptions.

Sincethestudyincorporatesimpactzones,itwillbeinterestingtostudyiftherespondents’ choices of disposal facilities vary according to changes in PROEX (impact zones). A cross tabulation(Table4)betweentherespondents’choicesofdisposalfacilitiesdefinedbythechoice sets and the PROEX (impact zones factor), aids the explanation of the trend of respondents’ choicesbasedontheirresidentiallocationtotheproposedandexistingdisposalsites.

Table4.CrosstabulationofpublicchoiceoptionandPROEX

PROEX Total Choiceoption Broga Semenyih Cheras respondents (1:20) (5:16) (20:10) 100% Controltipping 6% 8% 10% 34% Sanitarylandfill 15% 17% 19% 52% Incineration 3% 4% 7% 14%

AsPROEXincreases,thevotesforsanitarylandfill(from15to17andto19percent)and incineration (from 3 to 4 and to 7 percent) as the alternate disposal options are increasing.

However,itcanalsobeobservedthatamongthethreedisposaloptions,incinerationistheleast preferred option in every PROEX. For instance, 4 percent of the total label treatment sample optedincinerationascomparedto8percentforcontroltippingand17percentforsanitarylandfill inSemenyih.

14 5. Model Results

Inthechoicemodelanalysis,multinomiallogit(MNL)modelsareregressed.Thefirstmodelisa basicspecificationwhichshowstheimportanceoftheattributesinexplainingtherespondents’ choiceforthethreedifferentsolidwastedisposaloptions.

The second model is extended to incorporate the socioeconomic and environmental attitudinal variables. The inclusion of these variables helps to correct the heterogeneity in preferences and provides an estimate of the effects of the change in any attributes on the probabilitythattheimprovedorbaseoptionwillbechosen.

Nested logit models are excluded as the two MNL regressions do not violate the independently andidenticallydistributed(IID)assumptions and hence the parameter estimates areunbiased.

5.1. MNL basic model

Therearethreeindirectutilityfunctionsderivedfrom the MNL models, each representing the respectiveresourceuseoption:

• Controltipping,whichisthebaselineorstatusquo

• Sanitary landfill and Incineration, which are the improvement plans with better

environmental attributes relative to Control tipping (nothing changes and as usual),

respectively.

Theutilityofeachofthefunctionsisdeterminedbytheattributelevelsinthechoicesets anditsfunctionisstipulatedbelow:

Vi=C0+β1*PSYF+β2*LAND+β3*AIRP+β4*RWQL+β5*ADPY fori=1,2,3andC0=1forVi=1

C0 Alternativespecificconstant(ASC)takingthevalueofone(1)forbaseline optionandzero(0)forimprovedoptions 15 PSYF Psychologicalfear LAND Landuse AIRP Airpollution RWQL Riverwaterquality ADPY AdditionalmonthlySWMcharge/payment

With C0=1forVi=1,itwouldmeanthatwhenthereisachoiceforcontroltipping,i.e. thebaseline,theutilitywillbe1andhencetheASCcapturesthestatusquo.Consumerswill attainhigherutilitylevelwithcontroltippingwhenASCtakesapositivevalue.Otherwise,when it takes a negative value, the improved options, i.e. sanitary landfill or incineration will give higherutilitylevel.AnASC(C0)representsthemeanofacollectionofrandomeffectsdueto, example, unobserved variables, once effects associatedwith alltheothervariableshavebeen takenintoaccount(Brownstone,Bunch&Train,2000).

In the basic model, the baseline gives higher utility level to the consumers than the improvedplans.Alltheattributes,arefoundtobesignificantat1percentlevelandallhavethea prioriexpectedsigns.Thenegativecoefficientsignsforthemonetarypaymentattributessignify thatrespondentsarenotreadytopayhigherchargesforanyimprovedoptionsthatwouldburden theirbudgets.TheHausmanMcFaddentests(1984)indicatethattheestimationofthebaseline modeldoesnotviolatetheIIDassumptionsatthe1percentlevel.

5.2. MNL extended model

This model assumes that several socioeconomic and environmental attitudinal variables influencetherespondents’preferenceandbehaviour.Itisspecifiedas:

Vi=C0+γ1C0*PROEX+γ2C0*AGE+γ3C0*RESD+γ4C0*KIDS+γ5C0*RACE

+γ6C0*GDR+γ7C0*CARE+γ8C0*MBR+γ9C0*OWNHSE+γ10C0*QUAL

+γ11C0*HHINC+γ12C0*STPROF+γ13C0*TYPROF+γ14C0*DEMO

+β1*PSYF+β2*LAND+β3*AIRP+β4*RWQL+β5*ADPY 16 fori=1,2and3,andC0=1forVi=1.

PROEX DistanceratioofproposedsitetoexistingsiteofSWDfacilityfrom respondents’residence AGE Ageofrespondents RESD Numberofresidentsresidingintherespondents’house KIDS Numberofkidsbelowageoften(10yo)residinginrespondents’house RACE Dummyvariable(DV)equalingone(1)ifrespondentisaMalay GDR DV=1forMale CARE DV=1forrespondentswhocarewheretheSWtheygeneratewouldbe disposed MBR DV=1forrespondentswhoaremembersofanyenvironmentalrelated organizations OWNHSE DV=1forrespondentswhoareresidingintheirownproperties QUAL DV=1forrespondentswhoattainacademicqualificationsabovehigher secondaryschooling HHINC DV=1forrespondentswhosehouseholdincomeisbelowMYR3,000.00 permonth STPROF DV=1forrespondentswhoaregovernmentservants TYPROF DV=1forrespondentswhoarecategorizedasprofessionalsand managementrelatedpersonnel DEMO DV=1forrespondentswhowouldsupportpeacefulstreetdemonstrations tostopconstructionofharmfulSWDfacility

Itisinterestingtofindthatintheextendedmodel,theimprovedoptionsgivehigherutility thanthebaselineasshownbythenegativeASC.Inthissecondmodel,thesocioeconomicand attitudinal variables are modeled through the interactions of the variables with the alternative specificconstant,C0.Theseinteractionsservetocapturetheinfluenceofthosevariablesonthe probabilityforarespondenttooptforstatusquo.Forinstance,theinteractionbetweenASCand agewouldshowthe effectofthevariableontheprobability that a respondent would choose control tipping, since the ASC captures the status quo as explained earlier. A positive partial coefficientoftheinteractionbetweenASCandavariablewillmeanthatthesaidvariablewould influence a higher chance of respondents to opt for baseline. Otherwise, a negative partial coefficientwouldmeanhigherprobabilityofgoingforimprovedoptions.

Alltheattributesarehighlysignificantintheextendedasinthebasicmodel.However, only about half of the socioeconomic variables tested like PROEX, age, care and household 17 incomearesignificantandinterestinglyalltheirpartialcoefficientstakenegativevalueswhich meanfavouringtheimprovedoptions.Thereasonforlimitedvariablesbeingsignificantinthis casecanbeexplainedbythevirtuethatwhenasolidwastedisposaltechnologyisvividlynamed, forexamplesanitarylandfillorincineration,lesssocioeconomicandattitudinalvariableswould beinfluentialinone’sdecisiontochoosingthepreferredsolidwastedisposaloption.Commonly regardless of one’s race, qualification, status ofhouseownershiporprofession,ifanoptionis perceivedtobebad(asitmaybeinthecaseofincinerationduetolackofawareness)itwouldbe badtoall.

ThenegativesignofPROEXshowsthatastheratioofthedistancebetweenone’shouse andproposed,toexistingsiteforsolidwastedisposal facility decreases, one is more likely to choosetheimprovedoptions,astheyarebelievedtobesafertechnologies.Agewithapositive coefficientwouldshowhigherwillingnesstopayforimprovedoptionsbyyoungerrespondents.

This is probably due to the higher ability to earn by the younger generation than the senior citizens,assupportedbythesignificanthouseholdincomeinteractionwithASC.Similartothe baselinemodel,theextendedmodelpassestheHausmanMcFaddentestsaswell.Table5shows theMNLresults.

Table5.ResultsofMNLmodels

Variables Basicmodel Extendedmodel *** ** C0 0.8406 (0.2873) 1.0542 (0.5677) *** C0PROEX 0.2762 (0.0618) *** C0AGE 0.0459 (0.0055) C0RESD 0.0411(0.0302) C0KIDS 0.0270(0.0467) C0RACE 0.0547(0.0977) * C0GENDER 0.1724 (0.0990) *** C0CARE 0.3075 (0.1100) ** C0MBR 0.4727 (0.2419) C0OWNHSE 0.0400(0.1300) C0QUAL 0.0512(0.0387) 18 ** C0HHINC 0.0591 (0.0242) C0STPROF 0.0458(0.0646) *** C0TYPROF 0.1242 (0.0305) * C0DEMO 0.1048 (0.0595) PSYF 0.2562***(0.0685) 0.2641***(0.0706) LAND 0.1861***(0.0520) 0.1784***(0.0533) AIRP 0.2856***(0.0386) 0.2956***(0.0398) RWQY 0.4200***(0.0716) 0.4502***(0.0738) ADPY 0.1173***(0.0179) 0.1242***(0.0184) Loglikelihood 2,190.13 2,053.62 RsqAdj 0.11 0.17 Iterationscompleted 5 5 Observations 2,250 2,250 Note:Parenthesesindicatethestandarderrorsoftherespectivecoefficients. *Significantat10percent,**Significantat5percent,***Significantat1percent

5.3. Implicit prices

Implicit prices show the marginal rates of substitution (MRS) between each of the identified attributes(whicharenonmonetary)andthemonetaryattribute.Thesevaluesareobtainedasthe ratioofthecoefficientsoftheattributesconcernedandofthemonetaryattribute.Implicitpriceof anattributereflectstherespondents’willingnesstopayforanadditionalunitofthatattributeto bepresent,ceterisparibus.Theimplicitpricesoftheattributesestimatedbythetwoeconometric models do not differ significantly as shown in Table 6. Consistent with these indifferent estimates,Jamaletal.(2004)notesthatheterogeneityofrespondents’preferenceshaslittleeffect ontheestimatesofimplicitprices.

Table6.Estimatesofimplicitprices(MYR)

Attribute MNLBasicModel MNLExtendedModel PSYF 2.18 2.12 LAND 1.59 1.44 AIRP 2.43 2.38 RWQL 3.58 3.63

19 5.4. Equilibrium values and ranking

The four nonmonetary attributes can be ranked by computing the equilibrium values (EqV) usingtheirrespectiveimplicitpricesasshowninTable7.Thesevalueswouldhelptoidentifythe tradeoffsbetweenthenonmonetaryattributesthatwillleavetheindividualsontheinitialutility level.Firstly,areferenceimplicitpricehastobeidentifiedandthendividingitwiththeimplicit priceofinterest:

EqV= WTP(Referenceattribute)/WTP(Interestattribute)

Table7.Estimationofequilibriumvalues

Attribute MNLBasicModel MNLExtended Rankingof Model importance PSYF 1.00 1.00 3 LAND 1.38 1.48 4 AIRP 0.90 0.89 2 RWQL 0.61 0.59 1

BasedontheMNLbasicmodelandfollowingtheworkofJamal(2006),theequilibrium valuescanbeinterpretedconceptuallyas;theutilityderivedbythehouseholdsonaverageasa resultofaunitimprovementinpsychologicalfear(PSYF),ceterisparibusisequivalenttothe utilityderivedby1.38unitimprovementsinlanduse(LAND),0.90unitimprovementsinair pollution(AIRP)and0.61unitimprovementsinriverwaterquality(RWQL).

RWQLisrankedthemostimportantnonmonetaryattribute and LAND least important.

Thefindingsshowthatthepubliccaresverymuchthequalityofriverwaterprobablyduetothe several river contamination cases in Selangor Darul Ehsan and the published reports that 70 percentoftheriversinthecountryarepolluted.LANDcapturestheleastattentionandthismay beduetotheabundantamountoflandinthecountry,indicatingthewillingnessofthepublicto sacrificelandforbetterandmoreenvironmentalfriendlydisposaloptions.

20 5.5. Compensating surpluses

Followingtheframeworkofthisstudy,thecompensatingsurplusshouldbethewelfaremeasure of the solid waste disposal improvement. Compensating surplus is the amount of money an individualiswillingtopaytoattaintheimprovementandwhichleaveshim/herjustaswelloffas iftherewerenoimprovementandrequiringnopayment.

Adoptingtheattributelevelsforthesanitarylandfill and incineration from choice sets generatedbytheexperimentaldesign,thecompensatingsurplusforboththealternativedisposal optionsarecomputed.Theoptionsaredefinedbythenearbestattributelevelsforeachofthe technology. It is observed that when sociodemographics and attitudinal variables are not considered,therespondentsarewillingtopayasumofMYR26.14forasanitarylandfillwhichis characterizedbythefollowingattributelevels.AnextrapaymentofMYR24.55isestimatedfor an incinerator to replace the current control tipping. However, when the socioeconomic and attitudinalfactorsarereflectedon,surprisinglyallthewillingnesstopaychangeintowillingness to accept compensation. These are evident when the willingness to pay for the said sanitary landfillandincinerationchangetowillingtoaccept(MYR24.04)and(MYR25.48)respectively asshowninTable8.TheresultscanbeanticipatedfromtheMNLmodels.

Table8:Compensatingsurpluscomparisonbasedonbestpracticeschoicesets

Attribute Sanitarylandfill Incineration PSYF Low Low LAND 25ha 20ha AIRP Decrease10% Decrease10% RWQL Clean Clean CpS(MYR):BasicModel 26.14 24.55 ExtendedModel (24.04) (25.48) Note:Compensatingsurplus(CpS)valuesinparenthesesarewillingtopaycompensation

21 Theseoutcomesmaysuggesttheneedforpublicconsultation to better understand the socioeconomicbackgroundofthecommunitybeforeanywastedisposalprojectsareplannedand proposedtoavoiddisagreementsthatmayleadtocourtproceedingslikethecasesofincinerator constructionsinthetownofandBrogarespectively.

A further study on these unexpected findings, found that distance factor in terms of

PROEX,playsanimportantroleinthedeterminationoftheeconomicvalueofthewastedisposal services.Forinstance,asanitarylandfillandanincinerationwiththeirrespectiveattributelevels aspresentedbelowfetchwillingnesstoacceptbutchangeintowillingnesstopayafteracertain

PROEXlevel.Thesanitarylandfillandincineratortakethefeatureswhicharecomparabletothe proposedBrogaSanitaryLandfillandBrogaIncinerator.

Table9.PROEXandchangeincompensatingsurplus

Attribute Sanitarylandfill Incineration PSYF Negligible High LAND 90ha 20ha AIRP Unchanged Increase10% RWQL Clean Slightlypolluted PROEX CpS (MYR) 10 (1.79) 11 0.55 12 2.90 17 (0.89) 18 1.45 19 3.80 Note:CpSinparenthesesshowwillingnesstoacceptcompensation

ThecompensatingsurplussanitarylandfillwillbecomepositivewhenPROEXvaluegoes beyond10but17fortheincinerator.Thiswouldmeanthatthepubliciswillingnesstopayfor sanitarylandfilliftheproposeddisposalsiteis10timesfurtherthantheexistingsitefromtheir residenceand17timesofsuchforincinerationiftheproposeddisposalfacilitiescarryfeaturesof

22 the two proposed Broga projects. Other combinations of sanitary landfill and incineration attributelevelscanalsobeusedtocomputetheirrespectivecompensatingsurplusforsolidwaste managementpolicyuse.Althoughtheestimationofthecompensatingsurplusmayarguablybe incomprehensive,itatleastopensavenuesforfurtherresearches.

6. Conclusion and Policy Implications

Withmoreaccesstoeducationandborderlessinformation,thedemandformoreimprovedsolid waste management and disposal services in the country has increased through the years.

However,mismatchesbetweenthedemandandsupplyoftheseservicesintermsofqualityand efficiency are still prevalent. Nevertheless, the findings of this study envision shedding some lights to the policy makers and relevant authorities to provide more publicreceptive waste disposalservicesinduecourse.

The implicit prices may suggest that (1) with adequate awareness, education and knowledge,peoplewilllearntoadaptandacceptnewtechnologies,(2)properandefficientland useisappreciatedandpeoplearekeentoreplacethecurrentcontroltippingwithsanitarylandfill,

(3) if the government proceeds with the implementation of incineration in the country, more cautiousstepshavetobetakentoensureminimalnegativeexternalitiestothepublic,and(4)if thegovernmentcansafelyguaranteethatriverwouldbekeptunpollutedbysanitarylandfilland incineration,implementingtheminthecountrycouldbepossible.

ThisstudyalsorevealseveralcrucialandinterestingbehavioursoftheMalaysianpublic regardingthesolidwastedisposalissues,(1)theperceptionofthepublic,commonlynurturedby their socioeconomic background and, distance factor have great impacts on the choice of disposaloptions,(2)theNotInMyBackyard(NIMBY)syndromeisstillbyandlargepresentin thesociety,(3)thepublicdemandstransparencyandopenconsultationswiththegovernmenton

23 issuesrelatedtoSWDfacilities,and(4)sanitarylandfillisbetterreceivedthanincinerationby thesocietyasthealternativetocontroltipping.

Thesefindingsmaysupplysomedirectioninstrategizing government policies related to solidwastemanagementanddisposalthatareimplementableandacceptablebyallstakeholders inthecountry.ThestrongNIMBYsyndromeandwillingnesstoacceptsanitarylandfillatthe expenseofmorelanduseidentifiedinthisstudysuggestthattheauthoritieshavetorelookatthe proceduresonlocationchoicetositethedisposalfacilitiesandthatthesesitesshouldbefurther awayfromtownships.However,thetransportationcostshavetobefactoredinaswellinorderto makethesitelocationafeasibleoneforthewastedisposalserviceprovidersatthesametime.

Thestudyalsorevealssomeformoflabelingeffectwherethepublicchoosestoshyawayfrom incinerationthansanitarylandfill.Hence,theauthoritiesmayhavetousemoregreenerorneutral namesfordisposaltechnologiesthatmightbebroughtintothecountryinthefuture.

Withthestudyrevealsthatriverwaterqualityisoneoftheutmostcrucialattributethatthe public would pay attention, it is implied that the government should further enhance on the implementationoftheRiverWaterQualityManagementInformationSystem(RWQMIS)bythe

Naitonal Water Resources Council (1998) and to allocate bigger budgets for river water rehabilitationprojectsthroughoutthecountry.

Theresultsofthestudyshowhighinfluenceofperceptionanddistancefactoronthepublic choicepatternforwastedisposaloptions.Theseproposethatthegovernmentshouldhavemore openconsultationswiththepublictounderstandtheirperspectivesandneedsbeforeattempting to announce any solid waste management and disposal policies. It is also shown that the authoritieshavetobemoretransparentinthefutureproposedwastedisposaltechnologyinorder toconvincedthepublicoftheiradvantagesbutnotleavingthepublictoguessandpresumethe negativitiesduetolackofknowledgeandaccesstoinformation.Withthedistancefactor,the

24 governmentcandeviseamorecomprehensivewastefeessystemthatisbasedonsocialequity, whichshallcompensatethemadeworseoffandchargehigherfeesonthosewhoaremadebetter offbyanyproposedwastedisposaloptionsandsites.

This study of nonmarket valuation of solid waste disposal options has illustrated that choiceexperimentcanbesuccessfullyappliedindevelopingcountries,likeMalaysia,onsolid waste related issues, with careful construction of choice sets, questions and effective data collection.AshighlightedbyJamaletal.(2004),closeconsultationswithstakeholdersthrough focusgroupdiscussionarecriticaltounderstandingthenatureoftheenvironmentalproblems, selectionofattributesandlevelswhicharethemaincrustsofthechoiceexperimentdesign.The trainingofenumeratorsisalsoimportanttoensureunbiaseddatacollectioninthesurveyprocess.

Inclosing,thechoiceexperimentapplicationcanbeusedtovaluearangeofresourceuse scenariosinsolidwastemanagementanddisposal.Theestimatesderivedfromthisstudycanbe aggregated to determine the total nonmarket value accrued to the wider community for each solidwastedisposalimprovementoptions.Byweighingupthesevaluesalongwiththemarket valuesofbenefitsandcostsfortheavailableimprovedoptions,thepolicymakersespeciallythe localgovernmentandtheMinistryofHousingandLocalGovernmentcanidentifyasolidwaste disposalplanthatyieldsthegreatestnetbenefittotheMalaysiansociety.

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