Sviri Enlisting Such a -List Simple Fact Is, When Produced at a His Best
tlantic Christian is ing a lot more to produce quality cutting -edge artist who's bringing putting a major push records, but there are more oppor- the hip -hop beats and feel of the and big bucks behind tunities." street to gospel, and it's not like the September debut Jazzy Jordan, VP of marketing finding an artist and having to put of Damita Haddon, for Verity Records, states, "The him with a producer to bring out Sviri enlisting such A -list simple fact is, when produced at a his best. Tonex is bringing it in a tul as Arif Mardin, higher quality, gospel artists are finished package. There is no need secular producers whose clients include Celine Dion, starting to resemble a lot of secular for a remix. Its appeal is urban." Barbara Streisand, Bette Midler artists. Just look at Tonex. Here's a With gospel's newfound appeal, leases and the Atlantabased Noontime imaging has become a top priority. Group (Toni Braxton). So im- Demetrus Alexander- Stewart, VP pressed by one of the cuts from the of Gospel Relations for Atlantic R list Of 10 Came much -anticipated eponymously Christian, observes, "Because ihat's titled debut, "The Wedding Song" Damita's music is very urban and by her producer /artist youth- oriented, we actually did two BY MERRILL (penned COMPILED ANTRACIA husband, Deitrick Haddon), was photo shoots trying to get the right Bride Magazine -with a readership image. The mainstream side didn't Against The Flow Records of 5.5 million -that Haddon is want it to look too churchy and, for Angie Winans, "Melodies Of Diversity Records being included in the publication's gospel, it couldn't look too worldly, My Heart" (October 1) Lemmie Battles, "He Will Come forthcoming promotional cam- so we were trying to strike a bal- Various Artists, "Our Gift To Through" (August) paign.
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