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casc.on.ca 20 04 SERIES BACKGROUND

elcome to the Ontario Touring GT Championship improved throughout the year and threatened to steal a Wsanctioned by Canadian Automobile Sport Clubs – OR podium. and presented by RaceOntario. This production based racecar The GT class was filled with big power V8’s, V6’s and cars championship was designed in 2002 to be “PRO-Style” racing with forced induction, basically “Big Iron” versus “High Tech”. at an affordable level. The events are full of the cut and thrust, The racing was extremely close with new lap and qualifying no holds barred racing spectators and competitors want while records being set almost every race weekend. This class is being accessible to the average competitor. Many new and populated with entries consisting of BMWs, Camaros, experienced competitors came on board and the Championship Mustangs, Nissans, Porsches, Toyotas and various tube frame rapidly gained national and North American exposure. It offers GT cars. fantastic racing between the most popular high performance Toyo Tire Canada Inc. committed to the series in 2003 and cars available today as well as the extremely popular sport provided a spec tire, the Toyo PROXES RA-1, The Toyo Proxes compact sedans. RA-1 proved to be fast, consistent and extremely long wearing The Touring GT Championship is a series of races that run in this extremely challenging environment. The Touring and GT at 11 race weekends from April through the end of September, classes ran exclusively on these tires and were very well including holding races at the internationally recognized Trans- received by competitors. Toyo Tire Canada also supported the Am and CASCAR events at Mosport. The race weekends championship contenders through their R Group program consist of Practice, Qualifying and either 2 Sprint races or 1 providing hats, jackets, decals and special discounts on tires, endurance race with a mandatory pitstop. Drivers may share a as well as contingency vouchers for product. car to share costs, which is designed to make the championship The Touring GT Championship is grateful to our partners at more accessible to competitors. CSC Racing Products, Inside Track Magazine, Ace Painting, Events held in 2003 have had over 50 entries and started Mad Macs Communications + Graphics, Birchmount Collision, over 45 cars in 3 classes Super GT, GT and the most popular S.H. Krikorian & Co. Ltd. (Versace, Dolce & Gabana), class Touring. All of the classes compete for their respective Infovision, Control Micro Systems (ScadaPack), Bacardi Championships at the same time, in the same race. This creates Canada and TRM Technologies Inc.. These Championship the opportunity to observe and experience a tremendous supporters made the events special and contributed to the amount of passing and battles throughout the field. growth of Touring Gt racing in Ontario. The Touring class is filled with the hugely popular sport CASC-OR is the governing body of motorsports in Ontario compact cars including Acura, BMW, Ford, Honda, Hyundai, and sanctions over 30 road race, ice race, rally and solo Mazda, Nissan, Porsche, Toyota and VW. These cars are events every year through it’s 29 clubs and over 2550 highly modified versions of their street counterparts and are members. For complete schedules and links to individual clubs rumoured to be putting out over 250 HP. 2003 featured an or specific racing categories, look for more information at epic battle between Acura, Honda and VW with VW coming www.casc.on.ca. out on top. The other makes steadily 20 04 THE EXCITEMENT STARTS HERE

he Touring GT Championship cars can be found at all CASC-OR events running nose to tail at the world famous Mosport TInternational Raceway (MIR) just outside Toronto, and the legendary Shannonville Motorsport Park (SMP), which is equidistant from Montreal, Ottawa and Toronto. Mosport gives the drivers the opportunity to show off their talents and flex their cars muscle around the ten-turn, high-speed road course while Shannonville’s Pro Track is more of a technical style of track where passing in some of the tighter areas of the track make for some real exciting action. Details regarding the schedule are listed below and can be found on-line at www.casc.on.ca.

2004 TENTATIVE SCHEDULE

May 1-2 BARC-OC Grand Prix of Ontario Mosport May 15-16 BEMC Spring Trophy Mosport May 22-23 PMS Trans Am Mosport Jun 5-6 CRDA Shootout at Shannonville Shannonville Jun 19-20 PMS CASCAR Mosport Jul 3-4 MCO Ted Powell Memorial Trophy Shannonville Jul 17-18 DAC Trillium Trophy Shannonville Aug 14-15 BARC-OC Canadian Touring Trophy Mosport Sep 4-5 CRDA Labour Day Sprints Mosport Sep 18-19 BEMC Indian Summer Trophy Mosport Oct 2-3 CASC-OR/PMS Mosport Celebration Mosport 20 04 WHAT SPONSORS CAN EXPECT

acing is a highly competitive sport both on the track and • It provides opportunity for media coverage (TV and Press) in Roff. In today's highly competitive market, a unique and sponsor's key markets. It is a platform that each market can functional advertising campaign is essential. There are many literally plug into and exploit. ideas and options available, we feel that we can generate the • It provides a vehicle for related films, video’s, TV greatest return for your company through motorsports. By documentaries, newspapers, and magazines. creating a program that increases exposure, your company will • It provides a vehicle which places your message right at the come out of a motorsports campaign the winner. heart of the action. The advantage offered in motorsports is quite simply more • It can add a boost to advertising thanks to its sheer pace and exposure and increased sales and that is the goal we have for color. It enables you to promote different brand names in your company. The fundamental key to motorsports is different markets, if you desire. sponsoring a race series. By doing this, your company gains • It can be used as a tool for sales incentive or consumer valuable advertising space on the race cars that varies product campaigns. depending on the amount of money invested. We feel that for Series sponsors are given logo decal’s on all series racecars your best return, a major sponsorship program, is your best and other support vehicles. Press releases are submitted to all option. This would give you the biggest and most visible space leading newspapers and target audience publications such as on the cars, which exposes your company's name to loyal race Inside track Motorsport News, before and after each event fans. Racing has proven to be a reliable method for placing including sponsor contact information and logos. The CASC- your name in front of potential customers and the media. OR website (www.casc.on.ca) provides links to all sponsor sites Racing also offers an exciting and unique opportunity to and special promotions. Racecars can be made available for involve employees and other business vendors by allowing special sponsor promotional events. Currently some of the individual participation at the track. Staff members or guests series racecars are scheduled to be exhibited at three of the can be made honorary pit crew members at each race. They major car shows in the greater Toronto area. The CASC-OR may perform such tasks as checking and adjusting tire Touring GT Championship advertises in the event programs pressures, cleaning the windshield, assisting in unloading & and sponsors worker breakfasts at certain events. Other event loading of the race cars. This can be a great method to support includes worker and sponsor track tours in the race- generate excitement all throughout your company. cars, customer appreciation activities and great photo ops! For • Motorsports in whatever form, is the #1 spectator sport in more information contact John Bondar, [email protected] North America. or Perry Iannuzzi, [email protected] or call 416-667-9500. • It is stylish and very fashionable. • It is glamorous and success oriented. 20 04 SPONSORSHIP BENEFITS

Why sponsor the How can sponsors use their TGT Championship? sponsorship package?

• Signage with Excitement • Public Relations: Motorsports sponsorship is a branding opportunity that By promoting the series, teams, drivers, and your products builds recognition, excitement, credibility and respect. at the races you will get to know your media better, via the Associated with motorsports, your brand will come back internet in racing and the personal contact with the drivers. from the track infused with the awe and excitement that is • Hospitality: racing. Opportunity to entertain customers, both current and • Interactive Sampling potential in a unique and exciting atmosphere. They can Race fans spend only part of the day actually watching the become directly involved with "their" team. This has races. They walk around, check out the cars in the pits always proved to be one of the most exciting times they and collect autographs. Give them a sample, they'll try it. have had. Give them a coupon, they'll hold onto it. Give them a • Consumer Involvement: brochure with the race car on it, and they will find the Consumers tend to follow the progress of "their" team, driver to get it autographed and keep it forever. With the particularly if there are racing-linked promotions. roar of racing engines in the background, a promotion at the track carries a momentum you can't get anywhere else. • Exhibitions and Showroom Activity: There are plenty of opportunities at trade shows, etc., to • Company Pride display a race car and to have the driver appear in Motorsports sponsorship can also be a unifying element to person. A race car always creates interest whether it is in improve your company from the inside out. By getting a shopping mall, or outside of a retail store and, of employees involved, you can strengthen relations and build course, the sponsor's name is always projected. a sense of pride that is invaluable in today’s workplace. • Advertising: • Brand Loyalty Make your print and television advertisements more eye- Spectators indicate brand loyalty to sponsors’ products. catching with a racing-orientated theme. Race fans are infamous for supporting the brands that support their favorite sport. 20 04 DEMOGRAPHICS & FAN SUPPORT

Auto racing is a very dynamic sport with particular appeal to Every year millions of spectators, broadcast viewers and an active male audience (over 60% between 19 and 44), well listeners from around the globe focus on the Sarthe region of educated (over 80% college or better), and affluent (over 50% France to witness a 24-hour motor racing event that dates back >$55,000). to 1923. The 24 Hours of Le Mans tests both man and The CASC-OR Touring GT Championship is an action machine in what is arguably the world's most prestigious packed competition geared towards the demographic that are automobile race. sure to patronize your business or service. In 2004, there are 10 races in North America and Mexico. The ALMS domestic and international television and Internet The Trans-Am Series is America’s performance car road distribution is unprecedented in American sports car racing racing series in its 39th year of competition in 2003, The Trans- history. Am Series is the longest-running road racing series in North The American Le Mans Series has been created to America. The Trans-Am averages more than 1.1 million fans stabilize and implement a growth strategy for professional each year in attendance. The series will run in support of this sports car racing in America. The series will run in support of series in May of 2004 at Mosport International Raceway on the this series in August of 2004 at Mosport International Raceway. Victoria Day weekend.

2003 SERIES PARTNERS

A extremely dedicated group of volunteers and competitors make the series happen with the much appreciated support of the sponsors such as:

CSC Racing Products (cscracing.com) TRM Technologies, Inc. (www.trm.ca) Mad Macs Communications + Graphics (www.mmcg.com) Inside Track Magazine (www.insidetracknews.com) Colourtech Motorsports Photography ACE Painting S H Krikorian & Co Ltd MARTINI (www.martini.com) Exclusive Distributors of Versace Profumi, Toyo Tires of Canada Dolce & Gabbana Parfum (www.toyoracing.com) Birchmount Collision (1995) Inc. Control MicroSystems - SCADAPAK (www.scadapak.com) Colourtech Motorsports Photography Info-Vision (www.info-vision.com) 20 04 2003 STATISTICS

11 Race weekends 20 Races 11 Corporate Sponsors 110 Competitors 95 Race Cars 105,000 Total Attendance

Touring Class Winners

1st Place - Ian Madden 2nd Place - Michael Thornley 3rd Place - Cliff Daley

GT Class Winners

1st Place - Bob Armstrong 2nd Place - Joe Pacione 3rd Place John Cosgrove

Rookie of the Year Top Race Team Most Professional Team

Karl Thomson Armstrong Motosports Team Mad Macs Racing