2010 ISSUE VOLUME 18 INTERNATIONAL AGRICULTURE

2010 STAMPEDE: Athletes and agriculture THE LEGEND CONTINUES The canadian beef advantage: promoting canadian beef to the world Organic agricultural entrepreneurs

The official publication of the International Agriculture Committee SHOWCASING THE AGRICULTURAL IND USTR Y TO THE WORLD MESSAGE FROM CANADA’S MESSAGE FROM MINISTER OF AGRICULTURE MINISTER OF AND AGRI-FOODS AND AGRICULTURE AND MINISTER FOR THE RURAL DEVELOPMENT CANADIAN WHEAT BOARD

Gerry Ritz Jack Hayden Minister of Agriculture Minister of Alberta and Agri-Foods Agriculture and Rural Development

A warm welcome to all guests at the 2010 Calgary Stampede! Agriculture is not only the largest renewable industry in our province but the foundation which Alberta was built on. Through The Calgary Stampede is a great showcase for Canadian agriculture both hard work, dedication and innovation, our forefathers overcame for Canada’s international guests and for all consumers. many challenges to create a province filled with opportunities. That As Canada’s Agriculture Minister, I am very proud of the reputation of spirit is celebrated every year at the Calgary Stampede. Canadian agriculture on the international stage. By putting Farmers The Stampede lives up to its reputation as the “Greatest Outdoor First, this Government is helping to make sure that the future of Show on Earth” by combining the past and the present together Canadian agriculture is bright. seamlessly in the heart of one of Canada’s busiest metropolitan cities. As one of the finest agricultural sporting events in the world, We are building on deep traditions and working with our partners to the Stampede provides networking opportunities for agricultural generate economic growth, jobs and prosperity going forward. businesses and highlights the different ways the agricultural industry Through Canada’s Economic Action Plan, we are delivering real results impacts all of our daily activities. As Minister of Alberta Agriculture for agriculture and investing in world class research and innovation to and Rural Development, I encourage you to come and experience move us forward. this memorable event this summer. We are proud of our international reputation for producing safe high- The International Room, located in the Agricultural Building, provides quality food. Our Government continues to open international markets international visitors with the unique opportunity to learn about and expand opportunities to sell our world-class beef, cattle, livestock Alberta’s agriculture industry in a hands-on setting. Producers, breeders genetics and many other products. We are working hand-in-hand with and top Canadian cattlemen and women are available on site to answer industry and other levels of government to continue to earn trust, questions about Alberta’s agriculture industry. respect and market access that Canadian farmers and processors deserve. In addition to visiting the Stampede, I encourage all visitors to take some time to enjoy our mountain parks and many outlying communities as Congratulations to the Calgary Stampede for being such a great part of your stay. Our famous western hospitality and breathtaking ambassador for Canadian agriculture. Best wishes to all for an enjoyable natural scenery will make you glad you did. time at the stampede!

Dr. David Chalack, President and Chairman of the Board, Calgary Stampede I would like to personally invite you to come and experience one of the most unique agriculture showcases in the world. For more than 120 years, Stampede Park has been an important gathering place for agriculture in Alberta. We connect urban, rural and international communities and promote and preserve western heritage and values. The 2010 edition of the Calgary Stampede promises to be the best ever; please accept my invitation and join us at The Greatest Outdoor Show on Earth.

And we thank Calgary The Calgary Stampede International Agriculture Committee extends heartfelt thanks to the talented volunteer writers who enthusiastically captured the stories shared here. They took time from their work to demonstrate their curiosity, keen interviewing skills and strong writing abilities. Our writers include members of the International Agriculture Committee, other Calgary Stampede volunteers and industry colleagues.

COVER CREDIT: Peter Thompson. Read about the artist and his work on page 7. GREETINGS FROM THE MESSAGE FROM AGRICULTURAL MANAGERS OF THE CHAIR THE CALGARY STAMPEDE Calgary Stampede International Agriculture Committee Max Fritz Senior Manager Agriculture, Calgary Stampede Ted Haney Chair, International Agriculture Committee

Welcome to the 2010 issue of International Profile, the official publication of the Calgary Stampede International Agriculture Committee. The 10 days of Stampede celebrate a rich Western heritage. Founded in the days when settlers came west for fertile farmland and vast grassland prairies—it is a heritage of hospitality, co-operation and free enterprise. These values live on today, as you’ll discover in the pages of our publication and our stories of men and women of agriculture; their dedication, their innovations and their achievements. The spirit of free enterprise has taken our agriculture and agri-food Robert Wise Allison Wright industries into the forefront of innovation—and onto the world Agriculture Manager, Agriculture Manager, stage. Each year, the International Agriculture Committee welcomes Calgary Stampede Calgary Stampede thousands of agriculture visitors from across Canada and around the world to the Stampede. The International Agriculture Committee works to bring these members of the world agricultural community The Agriculture Department of the Calgary Stampede invites all together to share ideas, facilitate business opportunities and foster international visitors with an involvement in the agriculture industry cultural understanding. and agriculture leaders right here at home to join us during the 2010 Calgary Stampede. This year, the Committee is increasing its focus on business—on how we can directly meet the needs of Canadian companies which As we fulfill our Agriculture vision to create meaningful year-round experiences for urban and rural audiences on Stampede Park by are active in world trade. The culmination of this focus will be an producing and hosting signature programs that feature animals, enhanced environment, where agriculture business can take place— showcases and western events, we invite you to experience this year’s particularly during the 10-day festival—and which will bring agriculture events. 2010 will see enhancements made to our existing program like companies closer to the great brand that is the Calgary Stampede. the Beef Cattle Showcase, the Agrium Agtivity in the City—Discovery Centre, and Heavy Horse Programs; it will also include the introduction To undertake this task, we have re-structured the International of a brand-new event, the Cowboy Up Challenge. The Calgary Agriculture Committee to increase the involvement of all committee Stampede Cowboy Up Challenge, the first of its kind in Canada, is a members. The new structure features two vice chairs (Keith Jones, Vice multi-faceted sporting event that showcases both horse and rider as Chair of Sponsorship and Strategic Planning; and John Lee, Vice they manoeuvre through a series of obstacles demonstrating both Chair of Communications and Events) who work closely with our five their amazing horsemanship skills and incredible speed. We will working group leads. Operationally sound, the new structure utilizes also of course continue to host our signature programs like the UFA Steer Classic, World Championship Blacksmiths’ Competition , the many diverse talents and strengths of our volunteer members to International Livestock Auctioneer Competition and the ever-popular ensure that the Committee and its services are aligned with the needs of BMO Farm Family Awards to name a few. Canadian and international agriculture companies. As international agriculture guests we promise that you will be We are excited about the prospect of further expanding our program treated to genuine western hospitality as you connect with Alberta’s and the resources that it will bring to agriculture and agri-food agriculture experts. stakeholders. In embracing the frontier spirit of free enterprise, we All of our efforts would not be possible without the amazing support are also continuing the tradition of great Western hospitality to we receive throughout the year. We would like to recognize the great Canadian and international agriculture guests. contributions that are made by our volunteers, contributors and industry partners. It is because of these efforts we continue to be a year-round, world-class gathering place for Calgarians and visitors while preserving and promoting western heritage and values. We look forward to seeing you at the “Greatest Outdoor Show on Earth” this July.

THE PROFILE 2009 1 THE

CONTENTS INTERNATIONAL 8 athletes and agriculture 13 the canadian beef advantage: promoting canadian beef to the world ROOM Promoting 24 organic agricultural entrepreneurs Alberta & Canadian INTERNATIONAL AGRICULTURE COMMITTEE

Cam Clark (Director Liaison) Agriculture Welcome to all Agriculture Ted Haney Keith Jones John Lee (Chair) (Vice Chair Strategic (Vice Chair Planning & Sponsorship) Communications Exhibitors and International visitors. & Events) The International Room on Stampede Park presents agricultural product and John Arnold Larry Koper Julie Stitt service exhibits, shares information on industry sectors and invites visitors Barry Bennett Myra Lever Deb Verbonac to socialize with producers, industry specialists, exporters and government Kerrie Bennett Syd Loeppky Deb Ward (Strategic Planning & (on leave) representatives. Doug Blair Innovation Lead) Jan Warren Allan Browarny Candace Lyle (Communications Lead) Members of all Stampede committees, representing Canada’s diverse agricultural (Events Lead) David Collins Tina Zakowsky sectors—are encouraged to bring their international guests and visitors too. Evelyn Main (Profile Lead) Anne Dunford Herb McLane Located on the second floor of the Agriculture Building on Stampede Park, the Norma Dunn (Past Chair) Special thanks to: International Room is open each day of Stampede from 11:00 a.m. to 7:00 p.m. Aaron Grant Jennifer Norrie Tracey Foster (Sponsorship Lead) (1100 to 1900). Dave Phillips (Agriculture Programming Shannon Haney Coordinator Calgary Gary Pike Stampede) Our International Agriculture Committee members are on hand to welcome you, Bill Klasky Doug Sauter Kate Kolstad provide information and help ensure you have a memorable Stampede experience. Rick Smith Larry Konschuk If you represent an agricultural group planning to visit this year’s Stampede, contact us now and we’ll pre-register your group members for their visit to the THE PROFILE TEAM International Room; we’ll have your nametags ready. Follow the Agriculture links Publisher: Editor: Calgary Stampede Tina Zakowsky on www.calgarystampede.com to the International Agriculture/International International Agriculture Committee Room page. Norma Dunn Evelyn Main Special thanks to: The Calgary Stampede Kate Kolstad Herb McLane Doris Rempel, Canadian Beef Breeds Council July 9 – 18, 2010 Lotte Elsgaard, July 8 – 17, 2011 Canada Beef Export Federation July 6 – 15, 2012

The Profile is the official publication of the Calgary Stampede July 5 – 14, 2013 International Agriculture Committee. Published yearly, the Profile www.calgarystampede.com celebrates and showcases Alberta and Canadian agriculture to the world. This is the 18th edition of the Profile.

The Profile is distributed throughout Alberta and across Canada to agricultural producers, breed associations and industry representatives. The Profile is shared with worldwide friends of the Calgary Stampede and distributed at major American and International stock shows, through international agricultural associations, and through selected embassies and consulates.

To be added to the Profile distribution list, email the International Agriculture Committee at: [email protected]

Every effort is made to ensure the accuracy of content within the Profile. Opinions expressed by individuals profiled within articles are their own. We apologize for any inaccuracies and accept no liability.

Graphic Design: Eldon B. Rice Design Printer: Apache Superior Printing Ltd.

2 INTERNATIONAL AGRICULTURE COMMITTEE InProfile: Jan Warren

Jan Warren has a passion for food and agriculture. She spends her days working for Alberta Agriculture, helping producers add value to their farm produce. She brought that passion to the Calgary Stampede’s International Agriculture Committee with impressive results. BY JENN NORRIE

add value to their farm produce by offering reputable references along with undaunted support where needed. Within the AARD core there are many different specialists and resources ranging from food scientists to packaging technology. Jan’s efforts may also include business-plan development, advice on financial resources and challenging the existing markets. Jan’s unique role and her volunteer efforts with the Calgary Stampede have provided many Alberta producers with opportunities to showcase their products to the world in more ways than they could have imagined. In 2003 Gary Spurrell was managing AARD’s display in the barns at the Calgary Stampede. He played an integral role in bringing Jan together with the Calgary Stampede International Agriculture Committee. Jan Warren is a true enthusiast for agriculture, food and The late Don Stewart, former Calgary Stampede senior Alberta. Growing up between a grain elevator and a sugar agriculture manager; Ilona Braun, former chair of the beet field in the southern Alberta community of Iron International Agriculture Committee; and Keith Jones, Springs, surrounded by agriculture, it was almost inevitable former president of AVAC, wanted to bring innovation and that she followed this path in life. A Bachelor of Science diversity to guests visiting the International Agriculture degree in Home Economics from the Room. They sponsored Jan to bring in local producers led her to an exciting career with Alberta Agriculture and from all the major agriculture sectors in Alberta to promote Rural Development (AARD). their differentiated branded products. Each day in the Jan developed a passion for healthy, locally grown food International Agriculture Room, a different local producer and has gone the extra mile to convince the people of would prepare a sample of their local Alberta product for Alberta to do the same by encouraging them to be more the guests to taste. conscious of the food they eat and where it comes from. Jan This “Tastings” program was extremely successful. By strongly believes that we all need to support our producers 2006, the program’s success made it difficult for producers by consuming local foods. to prepare enough food to satisfy the demand. Derrick Alberta receives more sunshine than any other province Dale, executive chef of the Stampede Commissary, and his in Canada. The sunshine, along with irrigation, allows the staff joined the program. They prepared the food according province to grow some unexpected foods as well as providing to the local producers’ instructions. Featured producers were endless possibilities for developing new food products. free to answer questions about their products and promote Jan’s current role as a new venture business development their various business developments. The producers gained specialist with AARD allows her to work with her passion for experience and knowledge working with the chefs and food food and soil. She assists producers who want to diversify or service team, and Derrick continued to expand his list of

THE PROFILE 2010 3 “Jan is very personable and very knowledgeable about the agriculture industry. She goes through a lot of effort to support the agriculture industry in Alberta. She knows what it takes to get that carrot or cow to the market. I’ve had numerous opportunities to see her in action, everything from trout farming in Leduc to Chinook Honey. Jan is always enthusiastic. She loves what she does and it is very evident in the way that she presents herself.”

MAXWELL LAWRENCE, CHEF INSTRUCTOR, SOUTHERN ALBERTA INSTITUTE OF TECHNOLOGY

“Jan’s passion for innovative Alberta food products (and the people and companies who make them) has made a tremendous contribution to the agriculture industry in Alberta. She has introduced a generation of Alberta chefs and food lovers to the bounty of Alberta products… and her enthusiasm for food innovation and Alberta’s food entrepreneurs is infectious! This enthusiasm has infused the Southern Alberta culinary community, and the Calgary Stampede, with excitement about what Alberta has to offer. ” KEITH JONES, VICE CHAIR, CALGARY STAMPEDE INTERNATIONAL AGRICULTURE COMMITTEE

For more than 10 years, the commissary at the Calgary Stampede has been very supportive of local food and producers. In 2008, an official program was launched to bring local food to all Calgary Stampede menus. The “Grown Right. Here” program is designed to support Alberta growers and the agriculture industry. Their efforts expose the millions of visiting consumers throughout the year to the products that can be found on local farms near Stampede Park. Jan has played an integral part throughout as the Tastings program has evolved, helping the Calgary Stampede, the Internationa l Agriculture Committee, food service chefs, and many local food producers. When Jan isn’t travelling around southern Alberta working with producers and developing new ideas, you can find her hiking in the summer and cross-country skiing in the winter. She’s a mother to four and a grandmother to two. Jan hopes local food sources and suppliers for events held throughout to travel to Australia and the Mediterranean in the future, the year at Stampede Park. The network evolved, and after a hike mountain trails, and to reconnect with friends she has couple of spring bus tours to the farms themselves, all realized made from all over the world through the International that the interest in local, healthy food was much larger than Room during the 10 days of Stampede. the small projects had thus far attained. You can reach Jan at [email protected]

By 2007, it was no longer feasible to limit the Tastings Jenn Norrie is an Agriculture Enthusiast and member of the program to the International Room. The program expanded International Agriculture Committee. She enjoys travelling the with a trial project serving featured Alberta food products world to meet people and learn about their agriculture practices. from local producers daily in “Mel’s Place,” an eatery in the Jenn can be reached at [email protected] Stampede agricultural barns.

“I worked with Jan in my previous position with AVAC where we featured new and emerging food companies. Essentially we came up with ideas and contacts and she did everything else to make it happen, almost all on her own time. I continue to work with her today on new food products featuring barley such as barley pancakes, muffins and pita breads. Jan is extremely personable and dedicated.” MIKE LESLIE, CHIEF EXECUTIVE OFFICER, ALBERTA BARLEY COMMISSION

4 INTERNATIONAL AGRICULTURE COMMITTEE International Agriculture Committee: Linking Alberta Agriculture with the World

WHO COULD HAVE EVER IMAGINED 26 YEARS AGO THAT A SMALL VOLUNTEER GROUP WITHIN THE CALGARY STAMPEDE, POURING DRINKS FOR INTERNATIONAL GUESTS IN A QUIET BACK ROOM WITH PEANUT SHELLS SCATTERED ALL OVER THE FLOOR, WOULD

EVOLVE TO WHAT WE SEE IT AS TODAY. BY KERRIE BENNETT

In its early days, the International marketing to add another layer to own budgets and seek sponsors for the Agriculture Committee (IAC) was the committee. Year after year, our hosting room. The International Room associated with the export of Alberta committee volunteers travel to the today is the committee’s fifth hosting beef genetics centered around the Houston and Denver stock shows, the location. Roundup show held in October. What Royal shows in Sydney and Canberra, We see more visitors every year, began as a small hosting committee Australia, as well as the Royal shows in and as we get bigger, we focus more based around beef genetics in the England and Scotland in search of new on business aspects in all areas of original Calgary Stampede Agriculture ideas for the committee. agriculture, no longer just beef. After office has slowly transformed into Twenty-six years ago, the committee 10 years, the committee has sought much more. was fully funded by the Calgary volunteers from all sectors of the The original group found the need Stampede and Alberta government. agriculture industry to impact every to add additional volunteers who not Some time after, with the IAC evolving sector of primary production. only had a love for agriculture, but who and growing every year, it was decided also had experience in business and that the committee should develop their

THE PROFILE 2010 5 The best way to describe the The IAC has been honoured to to your questions about Alberta International Agriculture Committee host almost every major international agribusiness. The International as we see it and understand it today is livestock congress that has come to Agriculture Committee has a business through our mission statement: Stampede Park, most recently the plan, mission statement, entertainment, “Bringing members of the world’s 2006 World Simmental Congress and internet website, published magazine, multiple locations including agricultural community together to the 2009 All Canada Sheep Classic. International Alley in the barns and a share ideas, facilitate business Why not share in the best kept secret booth in the Agrium Ag-Tivity in the opportunities and to foster friendships of the Calgary Stampede and bring your City Discovery Centre, and a hosting and cultural understanding.” guests to the International Room the room providing international guests More recently, the IAC initiated a next time you have the opportunity to with the ability to network with local local food products and further experience the Calgary Stampede? We businesses and producers. We look processing project through the have one of the few air conditioned forward to visiting with you on your Tastings program brought to guests of areas on Stampede Park with a live next visit. the room by committee member Jan feed of the daily rodeo action. We also Kerrie Bennett, P.Ag. is a member Warren. Because of the program’s feature daily musical entertainment of the International Agriculture overwhelming success, the Calgary and receive visits from the Calgary Committee. She is extremely Stampede has taken the program to a Stampede queen and princesses. passionate about the agriculture industry and embraces it in both new level and encompasses the idea In addition to these important her professional and personal life. across Stampede Park throughout the hospitality functions, our committee She may be reached at food services division. volunteers can help you find answers [email protected]

6 INTERNATIONAL AGRICULTURE COMMITTEE About Peter Thompson

Peter was born in 1939 in England. His early art depicted the trappings of war that surrounded his early years during the Second World War. At 16, Peter entered a seminary to train as a foreign missionary, however the ordained ministry was not his calling. He continued his art education while serving two years of National service in the RAF, gaining an advanced level GCE in art. He then sought to earn a living using his love of art and began his career at Selfridges in London as a display artist. In 1967, Peter and his family emigrated to Canada where he worked in visual merchandising and design. In the late 80s at the urging of a family friend, Peter enrolled at the Alberta College of Art & Design to study watercolour, and was encouraged to show his work professionally. Since then, "In studying geography as a young boy in England I learned that the Canadian Peter has become known for his graphic images of the prairies were known as the bread basket to the world. When I came to this prairie, especially the grain elevators that once dotted the country and travelled the prairies the images of the grain elevators symbolized in landscape. Peter has now realized two lifelong desires, a real way this truth. Now the landscape is changing to embrace modern working both as a Catholic lay evangelist and as an artist. His efficiencies, however, the grain elevator will be the symbol of this landscape for artwork supports his ministry which has taken him to many regions of the world. generations to come." PETER THOMPSON

THE PROFILE 2010 7 Athletes and Agriculture

Retired professional bull rider Cody Snyder, professional Sears share a common bond in the important role that

Successful and respected athletes are not often known for their commitment to agriculture. But these three Alberta athletes apply the values and skills learned growing up in agriculture to their careers on and off the playing field.

Cody Snyder first gained fame in 1983 when the 20- Cody acknowledges that most kids that end up in rodeo year-old became the first Canadian to win the World Bull have a ranching background, but not many go from rodeo Riding Championship in Oklahoma. When a wrist injury into the beef export industry. In August 2008, friend Don forced him to retire early, he switched his focus from riding Beaton approached Cody with a business idea. “Don had an bulls to producing bull riding events. Now, his new focus is opportunity to start exporting Canadian beef to Russia and exporting Canadian beef around the world. he figured I was the only person he knew personally who would know anything about it,” Cody says. Growing up in a farming and ranching environment north of Medicine Hat, Alberta, where he helped care for all types of Cody contacted his friend in the industry, Gary Smith of livestock was beneficial for young Cody. At age five he rode a Alta Exports International. Previously Cody worked with Alta calf in his first competition. Although he was quickly bucked Exports when the company sent him to China to investigate a off, he did not give up. From his first bull ride at age 12, Cody bull-riding event. Gary put him in contact with Jim Sutton of would eventually go on to be the first Canadian to win a World Canada Agra Trading Ltd. Bull Riding Championship. Cody describes this feat in “One and a half years later, I’m still working on it. It’s an Oklahoma as the pinnacle of his bull riding career. exciting, interesting process. I learn something new every day, His career includes many other highlights: the Canadian but then I learned something new every day when I was riding Bull Riding Championship in 1986; a record for the highest bulls,” Cody says. score in the 1983 Canadian finals with a 95-point ride; and “Growing up on a farm is different than growing up in the thrill of riding in a special command performance for the city,” Cody continues. “Kids nowadays are taught that President Ronald Reagan in Landover, Maryland. Cody has it’s okay to lose as long as you are having fun. I don’t agree nine Canadian Finals Rodeo qualifications in bull riding and with that. Winning is what it’s about. And that helps drive was a four-time National Finals Rodeo qualifier. you in the rest of your life. You have to strive to be the best. Not ready to give up rodeo when a wrist injury forced Cody It’s not as fun to lose.” Cody has applied this philosophy to to retire, he saw an opportunity to stay involved in the sport he his business practices as much as to his athletics. loved. By 1993, Cody became aware that no one in Canada was Canada Agra Trading Ltd. has successfully exported to producing Professional Bull Riders (PBR) events. “So I Saudi Arabia and Vietnam and is working on Russia, but thought about it for about two minutes, and three months they are not satisfied. “We are trying to help Canadian beef later my wife Rhonda and I put on the first-ever Canadian producers export cattle all over the world,” says Cody. PBR event in Calgary,” he says. “We’re trying to expand the export market.” “It was non-stop planning for three months,” he admits. In addition to his work with Canada Agra Trading, Cody “But I believed I knew what to do. I’ve been around rodeo and still produces a number of Cody Snyder’s BullBustin’ events bull riding my whole life.” Still, it was just Cody putting the each year, including an annual charity event with the show together and his wife and business partner, Rhonda Calgary Ranchman’s nightclub each July. He has also found Schlenker-Snyder, creating the ads and marketing the event. time to provide colour commentary on bull riding and

8 INTERNATIONAL AGRICULTURE COMMITTEE hockey player Curtis Glencross, and barrel racer Lindsay agriculture plays in their lives. BY TINA ZAKOWSKY

PHOTO: courtesy of Cody Snyder PHOTO: Calgary Stampede Archives

rodeo performances in the United States and Canada. He “I’ve never had problems with motivation,” says Cody. “I has been the voice of Calgary Stampede television since 1997. don’t back down at all. The way I was brought up is to get it It sounds like a lot of work, and it is. Cody credits his done.” And get it done he does. Although Cody is busy with mom for his work ethic and his hard headedness. “My mom his numerous business projects and his family, he admits he is 70 and she is the hardest working woman I know. She has “other irons in the fire.” works 14 hours a day.” He also knows he couldn’t do all the With this much drive and ambition, there is no doubt that things he does without support from his family. “My wife we will continue to witness new innovations from Cody Snyder Rhonda is involved in all sides of the business. She’s a big in Alberta’s agricultural industry in the near future. part of everything I do.” Their two young daughters Jordyn For more information, please visit www.bullbustin.com and Reese also pitch in at events. (Cody Snyder’s BullBustin’) or www.catl.ca (Canada Agra Trading Ltd.).

THE PROFILE 2010 9 PHOTO: and Gerry Thomas

Curtis Glencross has gained fame playing in the met Curtis we won the next two races, and he figured he was a . While he spends the hockey season lucky piece of the puzzle,” Rae recalls. playing left wing for the Calgary Flames, he spends part of the “For the last three years,” he continues, “within a week of off-season on the rodeo circuit helping chuckwagon driver being done playing hockey, he’s at my place helping out.” Rae Rae Croteau Junior. describes Curtis as “a regular farm boy” and adds, “He’s a Curtis was born in Kindersley, Saskatchewan, and grew up good person to have around because of his experiences in in Provost, Alberta. His dad, Mel, is a livestock auction market competition. Plus the companies that sponsor Curtis or me get manager and an order buyer. Growing up, Curtis’ career added value. We endorse people’s products and services and was to get into the cattle business and maybe become an order between the both of us we cover a lot of ground throughout buyer like his father. “And then,” Curtis says, “hockey came the hockey and chuckwagon worlds.” out of nowhere.” Curtis is happy to volunteer his time helping his friend. A hockey scout from the Alberta Junior Hockey League “It’s just something I enjoy doing. I’ve helped with spring saw Curtis play and offered him a chance to play for the training, breaking horses—he even got me driving.” He adds, Brooks Bandits. Two seasons later, Curtis was offered a full “I’ve been around horses my whole life but I’d never had the scholarship to play hockey and go to school in Anchorage, opportunity to break them or drive a wagon.” Alaska. The NHL’s offered Curtis a contract NHL players are required to be in top physical condition in 2003. A dispute between the NHL players and management even in the off season. Working the chuckwagon circuit helps resulted in the 2004–2005 hockey season being cancelled, Curtis stay in shape. “I like to bug him that (working with me) and Curtis had to wait until 2006 for his NHL debut. is part of his conditioning,” says Rae. “He’s got a lot of upper Around the same time that Curtis began to make his mark body and arm strength that help him have a harder slap shot or in the NHL, he was introduced to Rae Croteau Junior at the wrist shot. He’s fast on the ice and you’ve got to be fast on foot Calgary Stampede. They became fast friends and Curtis began to get in the wagon. And he’s never let me down yet,” he adds. helping the Croteau chuckwagon team almost immediately. The hard work appears to be paying off. At the 2010 Calgary Rae says that right from the start, Curtis got his hands dirty, Flames annual SuperSkills competition in which players engage helping to break horses and get ready for the season. “After I in a friendly skills contest, Curtis was a surprise second-place

10 INTERNATIONAL AGRICULTURE COMMITTEE managers understand,” says Curtis, “they’re farmers too.” Rae does admit that they have to consider Curtis’ NHL career when it comes to handling the chuckwagon horses. “If we get into a situation where a horse is in trouble, where someone might get hurt, we have to eval - uate the situation. We don’t want him to get hurt. And, the coaches wouldn’t be happy if he broke his hand or something.” For Curtis, chuckwagon racing is a fun, recreational pursuit; however “I’m focused on my career right now,” says Curtis. “Hopefully I can play hockey for another 10 years.”

Lindsay Sears The 2008 World Barrel Racing Champion Lindsay Sears describes herself as “a regular farm kid”. She grew up on the ranch west of Nanton, Alberta, that her great-grandfather settled when he emigrated from Kansas in the early 1900s. As far back as Lindsay can remember her family had a farming operation with cows and calves. She grew up riding horses and tractors and moving cattle around. “That’s how we spent our free time,” she says, “we were always on the farm doing something.” Around the time Lindsay was born, her father and grandfather started a cattle feedlot operation. In the early days, they fed the cattle by hand with 5-gallon pails. “They started very small, from scratch. My dad built the business from the ground up. Back then they fed a very small number of cattle compared to now,” says Lindsay. PHOTO: Courtesy of Allison Croteau Lindsay developed a love for horses, but didn’t plan on becoming a rodeo athlete. Given her exposure to rodeo and finisher in the hardest shot competition, clocking a speed of her agricultural upbringing, she admits that barrel racing 161 kilometres per hour. was “a natural thing” to get involved in. Growing up, Curtis knows that the way he grew up has a lot to do with his Lindsay was friends with retired barrel racer and Canadian interest in the chuckwagons and rodeo. “Not a lot of city guys Pro Rodeo Hall of Fame member Ruth McDougall’s sons. know what it’s like to run alleys and clean corrals,” says Curtis. Her father, Rick, and Uncle Jeff were involved in rodeo. “City kids don’t have a clue what it’s like to grow up on a farm.” “The Nanton Nite Rodeo is a huge deal in our town,” says He enjoys going back to visit his family and has not ruled out the Lindsay. “Rodeo is just something that we all did.” possibility of getting involved in agriculture again someday. Lindsay earned a degree in economics from Texas That interest in agriculture may be part of what draws Tech University and has a special interest in trade and Curtis to the atmosphere in the chuckwagon barns that is so commodities. “I went to university thinking I’d be much different from the Saddledome, where the Calgary involved in the (family) feedlot,” she explains. Then she Flames play hockey. “I can go out in the barns and rodeos and bought the amazing horse Martha in January of 2006 be myself. No one judges me. I enjoy being around it,” says and everything changed. Curtis. At the same time, he loves playing in the NHL. “Martha was not a rodeo horse but she was a young, “There’s nothing like playing in the playoffs. It’s almost like a green horse,” explains Lindsay. “Barrel racing had always whole different league. And the fans in Calgary take it to a new been a hobby for my mom and me. I bought Martha level. I get goose bumps from the fans.” thinking that she was a nice young horse to piddle around The Calgary Flames management and staff aren’t too concerned with, and then I made the National Finals Rodeo. I knew about Curtis’ interest in rodeo and chuckwagon racing. “The I had something unique and very special.”

THE PROFILE 2010 11 PHOTOS: Mike Copeman Photography

At the time, Lindsay was working at home in Nanton with Lindsay admits that her decision to compete in 2009 had a her family. She had to sit down with her father and assess the lot to do with how she was raised. “When you get kicked by a opportunity that was available to her. With the full support of steer or a calf on the ranch, yes it hurts, but you have to carry her family, she decided to pursue a career in rodeo. on with your day. It definitely wasn’t fun, but it was worth it.” Lindsay tries to stay involved in her family’s feedlot business, She adds, “I grew up riding a horse, moving 500 head of but she admits it is very difficult. “Right now, I’m gone nearly cattle. The way I was raised made me stronger. That’s the 300 days a year so it’s impossible for me to be involved in the reality of life. You’ve got to do some things that may not be business on a daily basis,” says Lindsay. “It’s too hard to do it enjoyable and may be painful. When I was little and I fell at the level I want to be involved at and right now rodeo is my off a horse, my mom and dad didn’t pick me up. They told job. But,” she continues, “The thought is always there that I me to get back on.” will go home when this is all over.” “The way I was raised definitely made me physically Until then, Lindsay is fully committed to her rodeo career. tougher,” says Lindsay. She has a reputation as a tough cowgirl She made headlines during the 2009 Calgary Stampede when who is not afraid of a challenge. Calgary Stampede rodeo fans she competed with a broken leg. She crushed the top of her will be treated to another display of her grit and determination fibula and although there was nerve damage and pain, it was at the 2010 Stampede rodeo. possible for her to ride. “I made a business choice to compete,” Tina Zakowsky (née Schwartzenberger) is a member of the says Lindsay. “It happened at a time during the year that I International Agriculture Committee, editor of the Profile and couldn’t miss. Rodeo is not like other professional sports like Member Communications Specialist for the Canadian Angus hockey where you get paid even if you don’t work. If I wanted Association. Tina describes the Calgary Stampede as her to pay my bills I had to compete.” “10 days of Christmas in July”. Tina may be reached at [email protected]

12 INTERNATIONAL AGRICULTURE COMMITTEE The Canadian Beef Advantage: promoting Canadian beef to the world The high quality of Canadian beef starts with

Canada’s cattle producers. BY DEB VERBONAC AND JULIE STITT

Canada’s cattle and beef industry produces high-quality The CBA brand standards include: products that provide customers with added valued and • high-quality beef competitive advantages. Canada is a world leader in animal • high-yielding beef carcasses production, animal health and food safety. It’s a strong • beef genetics that are among the best in the world message that is being delivered around the world. • a clean and environmentally friendly production system Internationally, the Canada Beef Export Federation • a world-renowned cattle identification system that enables (CBEF) has been taking the message of the Canadian Beef traceability and source/age verification Advantage (CAB) to market since 1989. Established to develop export markets for Canadian beef outside of • world-leading food safety systems at the packer level and Canada and the U.S., the Federation’s international market voluntary on-farm food safety systems develop programs differentiate Canadian beef from the • the integrity of the Canadian people competition and grow demand. For over a decade, CBEF • Canada’s commitment to leadership and innovation has been putting the elements of the Canadian Beef The Canadian Beef Advantage defines and communicates Advantage forward to international traders and consumers the qualities of Canadian beef and the supply chain that through the delivery of close to 400 individual market supports the value proposition. It also leverages the development projects each year. These are the elements of a systems-based approaches utilized in Canada to ensure high pristine Canadian environment, world-renowned cattle quality, food safety and animal health that contribute to high genetics, leading animal health and food safety systems and levels of customer satisfaction and profitability. superior attributes of high-quality grain-fed Canadian beef. The Beef Information Centre (BIC), an organization The message is being heard. In 2009, Canadian beef dedicated to promoting Canadian beef to consumers, exports to key markets in Asia and Mexico totalled 84,400 encourages Canadian retailers and food service operators to tonnes for a value of $322 million to Canadian exporters. take advantage of the CBA logo and the tagline ”Canadian In 2007, the Canadian Cattlemen’s Association, in beef. Goodness in every bite” in their marketing initiatives. partnership with various industry groups, formalized the The Canadian Beef Advantage includes quality attributes Canadian Beef Advantage to provide a consistent, unified and points of differentiation versus other proteins to position voice within Canada and the United States, as well as other Canadian beef as strongly as possible. These points of international markets, on the attributes of the Canadian differentiation include quality attributes such as superior Beef Advantage. As well, CBA aims to expand and secure genetics, excellent animal health management, individual access to a diverse portfolio of markets for beef and cattle animal identification, a world-renowned food safety system, genetics while also clearly differentiating Canadian beef from its compe titors.

The Canadian Beef Advantage Canadian beef has advantages in terms of our commitment to animal health and world-renowned food safety standards, leadership in beef cattle genetics, animal identification program, age verification, quality and consistency. The CBA program has the advantages of industry control, being market driven, developing at the speed of technology, as well as producer control of the mandatory regulations. Canada’s unique grading system accounts for quality criteria for both domestic and international consumers. THE PROFILE 2010 13 superior grading, excellent supply capability, and improved The Canadian Beef Breeds Council (CBBC), an profitability. On the consumer side, this involves building organization that represents all purebred breed associations an awareness of the Canadian beef brand by encouraging and producers in Canada, is building on the success of the consumers to enjoy Canadian beef more often. national infrastructure and has developed and implemented As of mid-January 2010, BIC has worked with over 110 the purebred and genetic component of the BIXS system. industry partners and has signed 65 brand license agreements “CBBC-BIXS is the next generation in Canadian purebred with retail, food service and processing operations, including beef information systems,” says Herb McLane, CBBC well-known companies such as XL Fine Foods; Costco executive vice president. “We are excited about adding extra Canada; Canada Safeway; McDonald’s; Boston Pizza; value to our sector.” Quiznos; Panago Pizza; and Sobeys in Ontario, Quebec and The Canadian Angus Association was the first breed the Maritimes. association to commit to the BIXS initiative by developing a separate community linked to CBBC. “We view this program as one more way to add value for our members, and a mech anism to get carcass information back to the producer,” explains Cheryl Hazenberg of the Canadian Angus Association. “Our members support this because they will have access and flexibility to view at any time all current and relevant information regarding their animals such as: carcass data, age verification, feedlot data and so on. We wanted to get involved to help our industry work together and stand Beef Information Exchange System (BIXS) behind our Canadian beef producers.” The success of a program as robust as the Canadian Beef Advantage ensures benefits to all within the value chain are The Canadian Beef Advantage and the Beef Information recognized, including beef producers, feedlots, the packing Exchange System are programs managed by the Canadian industry, retailers and the consumer. The Beef Information Cattlemen’s Association in partnership with various industry Exchange System (BIXS) is a program within the Canadian groups. For more information regarding either program, Beef Advantage. BIXS is a voluntary national cattle and log on to www.cattle.ca or www.bixs.cattle.ca carcass information exchange system designed to improve Deb Verbonac is an account manager for one of the largest communications and information sharing across the agricultural-based marketing and communications agencies in North beef chain. America. Deb resides on a ranch a short distance from Calgary nestled in the foreground of the Rocky Mountains. She is passionate BIXS includes a stand-alone secure web-based database about agriculture and the sustainability of this grassroots industry in and information analysis program based on individual animal Canada. Deb can be reached at [email protected] or radio-frequency identification (RFID) ear tag identifiers [email protected] within the overall CBA program. Through BIXS, calves will Julie Stitt is a member of the International Agriculture Committee be age and source verified at birth, linked to the RFID tag and has over 25 years of experience working with all sectors of the numbers, and tracked through the value chain for performance, cattle industry in Canada, United States and other countries. As animal health and carcass data, including yield and grade Executive Director of the Canadian Cattle Identification Agency for information. The value of the BIXS system, through this 10 years she led the development and implementation of the sharing of information, will encourage new business National Identification and Traceability System for Animal Health relationships and potential for long-term alliances, as well and Food Safety in Canada. Julie continues to provide consulting as improved operational efficiencies. services to the cattle industry and can be reached at [email protected]

14 INTERNATIONAL AGRICULTURE COMMITTEE A look at veterinary thermography

Infrared thermography is a technique that has been used by veterinarians for over 25 years. Now a Calgary company is trying to take IRT to the next level. BY DAVE PHILLIPS

IRT shows how effective the treatment is. Additionally, veterinary infrared thermography helps monitor the animal athlete’s body to see how well it is adapting to any training it is undergoing. The discovery of infrared radiation is credited to astronomer William Herschell. Herschell published his results in 1800 before the Royal Society of London. He used a prism to refract light from the sun and detected the infrared, beyond the red part of the spectrum, through an PHOTOS: courtesy of RUrban Lens increase in the temperature recorded on a thermometer. He called the surprising result calorific rays. The term ‘infrared’ Infrared thermography (IRT) is a technique that uses an was not used until late in the 19th century. infrared imaging and measurement camera to ‘see’ and Infrared or thermal energy is not visible because its ‘measure’ the invisible infrared energy that an object emits. wavelength is too long for the sensors in our eyes to detect. Tobi McLeod and her mother Annette McLeod of RUrban It is the part of the electromagnetic spectrum that we Lens are working to educate local professionals in the art of perceive as heat. Unlike visible light, in the infrared IRT. For Tobi, a certified equine thermographer trained in spectrum everything with a temperature above absolute zero the United Kingdom, the interest in equine health and emits infrared electromagnetic energy. Even cold objects wellness comes naturally. She started riding at the age of four such as ice cubes emit infrared radiation. The higher the and has been working for 10 years as an assistant trainer with temperature of the object, the greater the infrared radiation race horses, helping to exercise them. She has worked with emitted. The infrared camera allows us to see what our horses of all disciplines, including reigning, cutting and dressage. Tobi was certified in IRT in the UK and has eyes cannot. worked with John Scott in the motion picture industry. She For over 25 years, infrared thermography has proven to has also worked at the Calgary Stampede with chuckwagon be an excellent equine and medical diagnostic tool. IRT is a driver Hughie Sinclair. non-invasive yet very effective method of detection, Long before RUrban Lens came along, the Ancient identification and documentation of numerous injuries and Greeks were the first to measure surface body temperature. diseases. The value of thermography has in recent years They covered the human body with mud and observed the been increasingly recognized as a tool for early identification patterns that formed as the mud dried. Over centuries, of injuries in equine athletes. Veterinarians have used IRT these methodologies evolved into modern veterinary medical in veterinary medicine almost as long as it has been used in thermography. human medicine, and have slowly developed confidence in its results, as well as an understanding of its value in When you go to the doctor or take your pet to the diagnostics. veterinarian, one of the first procedures the patient undergoes is to have the body’s internal or core temperature measured The newer variety of reasonably lightweight and easily with a thermometer. Temperature changes are the leading portable cameras have helped tremendously, as have more indicators of a simultaneous structural change; generally sensitive detectors and coloured video output. In medicine speaking, nature attempts to keep core temperatures stable. in general, the recognition of distinctive infrared patterns is If the temperature is changing, something is definitely as important as the actual temperatures that may be associated happening. When a temperature change affects the animal with those patterns. By recognizing developing patterns, you care for, you understand the need to find the source of disease processes can be accurately diagnosed before they the problem quickly and start the appropriate treatment as become greatly advanced, and other diagnostic tools can be soon as possible. used in a more effective way to confirm and expand our Temperature change is where veterinary infrared knowledge of those disease processes.Unlike most other thermography plays an important role. Measuring surface methods, thermography is a highly sensitive, reliable and body temperature with a veterinary IRT camera is a much non-invasive means of graphically illustrating soft tissue more sophisticated version of the mud patterns used by the injury, strains, sprains, trigger points, muscle inflammation, ancient Greeks. IRT gives veterinarians a starting point to joint injury, stress fractures, bone chips, poor circulation, find an underlying problem. Once treatment has started, inflamed muscles and tendons and similar problems.

THE PROFILE 2010 15 In veterinary medicine, IRT can be used to assist in the “We felt there was a real need for scientific local Canadian diagnosis and/or prognosis of many problems: lameness, data incorporating IRT in the equine research industry,” says back pain/disk problems, muscle tears/strains; tendonitis, Tobi. “There are other studies done in Europe and the U.S. fractures; neuritis, periostitis, blood vessel and nerve but nothing from Canada that we are aware of.” In a recent entrapment, ligament tears, joint injuries, arthritis, sore American study by Dr. Tracy Turner using 50 horses feet, myositis, laminitis, compromised circulation and and co vering two racing seasons, they conducted 686 wound management among them. The more IRT is used, the thermographic examinations. He concluded that by using more beneficial applications and treatments are discovered. thermographic imaging, “problem areas were identified two to Tobi explains that IRT scanning of a horse should be three weeks prior to trainer concern” with a 95% agreement done indoors and by a certified thermographer because of from the veterinarians’ corresponding examination. In Dr. the many variables and the necessary technical knowledge. Turner’s assessment, this 95% veterinarian agreement is the RUrban Lens FLIR infrared camera and customized software “gold standard of proof” in validating the use of thermography. program helps to determine these variables and makes the “Our goal is to help educate and contribute to the beneficial correct adjustments to give the best possible and most use of infrared thermography with equine health teams,” accurate image for interpretation. concludes Tobi. “We are honoured and delighted to be a part RUrban Lens is involved in a collaborative research project of this research project and to work with such credible, featuring the Faculty of Veterinary inno vative and experienced partners.” Medicine. Dr. Christoph K.W. Muelling will be responsible RUrban Lens also does work in the area of special events for the scientific and academic parameters of the study photography and videography. For more information, visit together with Dr. Chris Berezowski of Moore & Company www.rurbanlens.com Veterinary Services Ltd. Bar None Ranches Ltd., an David Phillips is an independent insurance advisor and exceptional equine facility featuring such tools as an equine financial advisor. Dave has been a volunteer with the hyperbaric chamber and aqua treadmills are also involved. International Agriculture Committee for five years. His “We are committed to improving and helping the equine interest in agriculture comes from many visits to the Gibson industry in Alberta and Western Canada,” says farm family farm near Yorkton, Saskatchewan. It was a typical manager Mike Vanin. FLIR Canada will provide the mixed farm of the era. He continues to follow agriculture, as technology for the project. his sister and bother-in-law operate Crown Organic Farms near Moose Jaw, Saskatchewan. Canadian Beef School removes mystery from beef production

Olds College offers a three-day course that covers all steps in the beef production proces s, providing participants with direct experience in areas to which they wouldn't normally be expose d. BY HALEY RUTHERFORD

From rearing a calf to eating a AAA grade steak, raising beef Alberta Agriculture and Rural Development (AARD) and Olds involves a more extensive and complex production process College worked together to develop a course that brings players than any other meat grown in Canada. It takes numerous from all sectors of the industry into the same classroom to producers on several different tiers of the production chain to share their knowledge and learn from others. Jim Hansen, add value to the live animal that will ultimately become beef livestock business development officer with AARD, meat. And, although each producer participates in the explains, “Some of us within Alberta Agriculture, in development of the same end product, each producer often consultation with industry, identified a need for this type of has a different economic focus than other participants. workshop to assist those in the value chain in gaining a better To facilitate a greater mutual understanding among those understanding and knowledge of livestock and their end involved along the spectrum of the beef production chain, use.” He says, “In reality a cow-calf producer produces food,

16 INTERNATIONAL AGRICULTURE COMMITTEE but they tell you, ‘I raise feeder cattle,’ and at the same time beef school participants break down carcasses—first into the those who are meat buyers don't understand that livestock have primal meat cuts, and then into common retail cuts. All a production cycle and that there are more cuts of meat than parts of the hanging sides, including trim and bone, are the ones they purchase.” weighed back, and a yield is determined for the dressed carcass. To encourage more dialogue between industry sectors, Using the measured amount of yield of each carcass, the Hansen and AARD teamed up with ’s meat class then attempts to determine the value of the retail cuts processing instructor, Brad McLeod, to develop what is now in relation to the value of the dressed carcass and the live Canada’s most sought-after beef industry seminar. animal. This stepwise process allows people involved in only Modelled after those offered by extension services in the one segment of the industry to see how other segments are United States, the bi-annual beef school has hosted almost affected by various management practices or production 200 students since its inception in 2005. Over the three techniques. Carcass valuation also sheds light on the cost of days of the workshop, everyone from traditional beef production versus revenue generated. Cindy Delaloye, general producers to restaurateurs, food editors and food service manager of the Canadian Beef Grading Agency, says “The representatives gain hands-on experience in beef grading, school brought everything into perspective. You get tunnel inspection and fabrication. When students are not in the vision when you are working in a specific area of the industry, meat lab, industry leaders give presentations on a variety of and everyone is so segregated—we have to all be heading in current issues, such as industry economics, animal welfare, the same direction regardless of our individual goals.” animal feeding strategies, meat physiology, quality assurance As the world’s third-largest exporter of cattle and beef, it and food safety. is critical that Canada’s beef industry be able to advance and The hands-on portion of the course, however, is what adapt to meet changes in the world’s demand for meat. really makes this the Canadian Beef School and not just Thanks to the dedication of the Canadian Beef School another seminar. School participants are given the opportunity organizers who help ensure that participants understand each to experience first-hand the live evaluation of an animal other’s roles in the beef production process, Canada can and then follow the carcass through the process that converts continue to showcase Canadian beef as a safe, wholesome the live muscle of the beef animal into a consumable beef product that industry participants can be proud of. product. Initially three animals are evaluated live, with Haley Rutherford was an attendee at the Fall 2009 Canadian predictions made on their weight, yield and grade. Once Beef School. She currently works for Gateway Livestock processed, the carcasses of the three steers are chilled and Marketing in Taber, Alberta and can be reached at: graded by the class. The following day, with the help of [email protected] students enrolled in the college’s meat processing course,

THE PROFILE 2010 17 Agricultural legacy lives at the Calgary Stampede For 10 days each July, the Agrium Ag-Tivity in the City Discovery Centre brings agriculture to everyone. BY ANNEMARIE PEDERSON

Ag-Tivity in the City committee members

The Agrium Ag-Tivity in the City Discovery Centre graces an area south of the Victoria Pavilion/Agriculture Building parallel to the Big Top. Inside the large tent, visitors find a gateway to a complete agricultural experience at the Calgary Stampede and a wealth of information about the agriculture industry in Alberta. Agrium Ag-Tivity in the City has deep roots at the 10-day festival and continues to grow and improve every year.

Come west young man Agriculture in the city joined the Centennial Fair committee The history of the Agricultural Over 70 years later, in 1978, Partners in the early 1990s and has seen the Exhibition goes back to the early days in Agriculture became the first phase evolution of the committee and its in Calgary when the Canadian Pacific of what has grown into Agrium programs. “When I joined the committee Railway was trying to entice Easterners Ag-Tivity in the City, beginning as a I was already volunteering with Aggie to settle in the West. In 1884, they place for people to see a little more Days, (a show run in the spring to designed a travelling agricultural fair than traditional breed shows. In 1990, teach school kids about agriculture) and exhibition that showed people in Centennial Fair was born, and the which had become very successful. the east the bounty that could be agricultural exhibition included the We saw that some of the exhibits and harvested on the Alberta prairies. That heritage cabin and kitchen, The Alpha programs from Aggie Days would be a legacy continues at the Calgary Milk Centennial Stage (where the great fit for the Calgary Stampede.” Stampede today. The Calgary and Youth Talent Show began) and livestock In 1995, there was another name District Agricultural Society began displays. A tent was added and more change, this time to reflect the idea holding their fall fairs in 1886, and in industry displays joined the showcase of country in the city. “We saw these 1899, the annual event moved to the every year. programs as a way to bring farm and summer. The tradition continues on Debbie Lee, who has been a volunteer ranch life into downtown Calgary, and the same spot on the shores of the with the Calgary Stampede for 25 years, the name Stampede Country represented Bow River.

18 INTERNATIONAL AGRICULTURE COMMITTEE that idea,” says Max Fritz, Calgary Does chocolate milk really Chautauqua Stampede senior manager of agriculture. come from brown cows? Shows such as the lumberjack The majority of people in Canada—and competition, Richards Races (pig races) around the world—are at least two or In the late 1920s almost everyone had a and a feature heavy-horse hitch were more generations removed from the radio but little other entertainment. In the added. Country Critters evolved and the farm. Their understanding of where winter of 1927, a travelling entertainment program continued to grow. “There their food comes from lessens while wasn’t really one thing that moved these their concern over food safety rises. group called Chautauqua—named after changes forward. We saw the program Agrium Ag-Tivity in the City is the a lake and college in New York stat e gradually evolve over time and increased perfect place to talk to urbanites about —started coming to local communities. The our focus on what guests wanted and these issues, as an Ipsos Reid survey Chautauqua group would gather sponsors were asking for,” says Max. A survey in in 2008 showed that 63 per cent of to raise enough money to pay for a week’s 2005 showed that 94 per cent of guests visitors to the agriculture exhibits were entertainment which would take place in believed that people living in the city city-dwellers. the local community hall. During the needed to learn more about agriculture. “Ag-Tivity in the City has changed its summer months, they carried a giant tent. Aggie Days had shown the Calgary focus over the past eight to 10 years to a Inside the tent or hall, the group provided Stampede how important it was to more educational and interactive music and other entertainment and capture the audience’s attention. “Our approach—so our urban friends will have gave presentations on the problems of goal was to educate, entertain, and a better appreciation of agriculture and engage the visitors and Agrium Ag-Tivity how it impacts their daily lives,” says the day along with possible solutions. in the City grew out of that idea; Bonnie Carruthers, retired agriculture Chautauqua was considered pretty interactive displays and shows that would programming coordinator. Bonnie, high-class entertainment. achieve that goal,” says Max. who grew up on a dairy farm in Saskatchewan, joined the Calgary

THE PROFILE 2010 19 Stampede staff 12 years ago and was The road ahead From the horse’s mouth heavily involved in the evolution of Maureen Marston, a school teacher and agriculture programming before retiring beef producer, joined the committee in in December 2009. 2001. Now the Agrium Ag-Tivity in the “We have worked diligently with City committee chair, she has been When a person with no connection to the Ag-Tivity to help visitors understand part of the changes and is excited farm asks a question about food safety, this history of agriculture and how about the future. “I take my students getting an answer directly from the instrumental it was in the development to Aggie Days every year and see the producer is an incredible opportunity. of this country and the important role value of bringing agriculture to city kids. Many really don’t have an idea The volunteers at the Calgary Stampede it still plays in our economy today,” says Bonnie. “We also want to celebrate the where their food comes from, so we bring with them a wealth of knowledge tremendous strides the industry has play a critical role in educating them.” and experience. The fact that they can made and how it embraces technology The committee’s mandate is to explain exactly how they feed their cows and advancements. I don’t think that is engage Stampede guests by creating an or grow their canola and exactly how the general perception so we want to entertaining and interpretive experience they know it is safe lends a great deal of ensure people leave with a clearer that educates and promotes awareness picture of agriculture today.” credibility to their message and to and appreciation of the agriculture industry; past, present and future. “If Stampede agriculture. A large part of the work done in the Agrium Ag-Tivity in the City Discovery the visitor walks away with nothing Agrium Ag-Tivity in the City committee Centre is thanks to Agrium Inc. with more than an appreciation of how chair Maureen Marston grew up on a some major industry partners including really important agriculture is to our lives, we have succeeded,” says Maureen. dairy and beef farm in Alberta and still Alberta Agriculture and Rural Development, the Canadian Canola lives there today. Her grandfather was Maureen wants to continue to Council, Crop Life Canada, Dow enrich and grow the exhibits every year one of the first exhibitors at the Calgary AgroSciences, Olds College as well as to engage the changing urban audience, Exhibition and Stampede and the Calgary Alberta producer associations for including ideas such as a community Bull Sale. She was a 4-H member with beef, canola, chicken, eggs, milk, garden. She believes the definition of beef and dairy cattle and her sons are now pork and turkey. agriculture includes much more than members of the 4-H beef club and help The exhibits offered by these they have explored so far. out during Stampede every year. partners advance and improve as they Debbie envisions an almost Noah’s learn what the public is looking for Ark type of display that exhibits two or Debbie Lee also has a long history with and respond to current issues in the three animals to showcase the breed the Stampede. Her father joined the industry. With access to 1.2 million varieties of beef and dairy cattle, sheep Dairy Committee in 1954 and spent 33 visitors over the 10-day show, Agrium and horses. Max would love to see an Ag-Tivity in the City offers the industry years volunteering and showing his cattle area that creates a journey through an unparalleled opportunity to speak agriculture and ties into one story that at the Stampede. Debbie’s daughter directly with their customers. “The is easily accessible to the guest. Danielle works with the dairy industry commodity groups have done a Time will tell what the next chapter tremendous job of educating the public and is also a volunteer heavily involved in of the Agrium Ag-Tivity in the City on current issues. Alberta Pork and Aggie Days and the Stampede. program will hold; you will have to the swine committee addressed the come back and check it out for yourself! The breadth and depth of knowledge H1N1 issue in 2009 at their display and available to visitors of the agriculture the public went away better informed Annemarie Pedersen is a public exhibits at the Calgary Stampede is one of and with a clearer understanding of the relations professional and works for facts,” says Bonnie. an agricultural communications a kind—the volunteers and staff share agency, AdFarm. She serves on the their passion for agriculture education. Animal welfare, food safety and a clear understanding of what goes into board of the Canadian Farm Writers’ “I go to a lot of fairs during the year and producing the food that sits on grocery Federation and has volunteered with there is nowhere else in the area that store shelves are all concerns for the the Calgary Stampede for six years, people can see agriculture up close and in urban public. Agrium Ag-Tivity in the currently as the chair of the Agriculture Media committee. person like they can at the Stampede,” City provides a place where they can says Debbie. learn all about their food and talk to the experts.

20 INTERNATIONAL AGRICULTURE COMMITTEE Sponsor Profile: University of Calgary Faculty of Veterinary Medicine is committed to the health and welfare of animals and people BY TINA ZAKOWSKY AND NORMA DUNN

The University of Calgary’s Faculty of Veterinary Medicine between animal and human health professionals. Dr. Buntain (UCVM) is the first veterinary college to be located in explains, “The province of Alberta wanted a veterinary college Alberta. The province announced that the school would be here to create a new vision.” She explains that UCVM is created in 2004 and the first students began attending committed to strengthening the connections between classes in September 2008. According to Dr. Bonnie human and animal medicine, a concept known as one Buntain, Assistant Dean of Government and International health. Collaborating with the University of Calgary's Faculty Relations at UCVM, this is a very quick turnaround in creating of Medicine, UCVM contributes to the health and welfare of a school of veterinary medicine. “It took Alberta only five animals and humans. UCVM faculty and graduate students years when 10 years is usually the norm,” says Dr. Buntain. work hand in hand with human medical and other sciences to UCVM was established with the goals of graduating an be the best in North America. Working collaboratively across increased number of veterinarians with the skills to meet health and other sciences in this “one health” approach and adapt to the changing demands of rural Alberta, the results in greater capacity and value for Alberta to solve food animal industries, environmental and wildlife health environmental, animal and human health concerns. (ecosystem health), comparative health and biomedical Dr. Buntain cites this as one of the reasons she joined research, and public health. The mission statement reads, UCVM. She met Dean Alastair Cribb in Washington, D.C. in part, “Our education, research and service activities will after he joined UCVM. Dr. Buntain says that she liked contribute to the promotion and protection of animal and Alberta’s community connection and “can do” attitude. human health and welfare/wellness in Alberta, Canada and UCVM, she says, “had a new vision and the foundational internationally.” work was already done with the province. Now we needed to There is at least one unique element to UCVM: it shares make it happen.” the Health Sciences Centre with the Faculty of Medicine, which ensures and fosters interaction and collaboration

THE PROFILE 2010 21 The classrooms, laboratories, the library and other student support services for UCVM are located in the Health Sciences Centre and the Teaching, Pioneer families have Wellness and Research Centre on the Foothills Campus. Students also spend links to University of time at the Spy Hill Campus, 20 kilometres away, where they start their first year Calgary Faculty of in veterinary school engaging in practical, hands-on learning opportunities with Veterinary Medicine animals, including clinical skills, professional skills, anatomy and diagnostic support (pathology). The UCVM Spy Hill campus includes the Clinical Skills Building, Veterinary Sciences Research Station and the Wildlife Research Station on 80 acres of land. Pioneer families in the Calgary area that have played major roles in the development of The fourth year of the UCVM program is delivered in collaboration with the veterinary community in Alberta and beyond, through a Distributed Alberta’s agriculture are linked to the Veterinary Learning Community (DVLC) that has students engaged in University of Calgary’s Faculty of Veterinary practicum work off-campus year round. UCVM is the only veterinary college Medicine. Forerunners of southern Alberta in Canada and the second one in North America to create a distributed have made a history of coming together to teaching model. Alberta believes that UCVM should be founded on community make unfeasible problems become a reality partnerships and engage the veterinarians in Alberta as teachers and mentors only because they were willing to explore especially during the final year practical experiences. This is very exciting to unchartered challenges. unite academia and practicing veterinarians into one teaching system. Dr. Buntain says another exciting aspect of UCVM is the establishment of her Assistant Dean position in Government and International Relations. As Dr. Robert Church far as she knows this is the only such position in Canada, and it demonstrates Dr. Robert (Bob) Church is a third-generation how important these areas of relationship-building are to UCVM. That is Albertan who was raised on his family’s farm why her office and the Communication Office share the sponsorship of the and ranch operation at Balzac, Alberta. Dr. Calgary Stampede’s International Agriculture Committee. As a sponsor, she Church was a founding member of the Faculty will relay information from the committee to UCVM faculty on what is of Medicine at the University of Calgary and important to Alberta and where our education and research programs may go Associate Dean of Research from 1981 to to help meet these needs. The International Agriculture Committee will be 1988. He was the first head of the department an incredibly valuable partner in this endeavour. of Medical Biochemistry, a position he held for Tina Zakowsky (née Schwartzenberger) is a member of the International Agriculture 14 years. He also served as a director of the Committee and editor of the Profile. She is also Member Communications Specialist for Calgary Stampede for 20 years including a the Canadian Angus Association and the Stampede is her “10 days of Christmas in term as president. July”. Tina may be reached at [email protected] Dr. Church is a pioneer of molecular genetics Norma Dunn is a member of the Calgary Stampede International Agriculture and embryo transfer technology in cattle. He Committee and on the Profile Team. She has worked independently in communications has been active in the livestock industry and promotions for 30 years in all aspects of Alberta livestock. Now retired in through involvement on various committees in Lethbridge she refers to herself as having spent “A Lifetime in Agriculture” yet still the development of breed organizations, sire playing an active volunteer role. and dam evaluation, genetic defect testing and breed development. He was instrumental in developing the worldwide cattle genetics industry and was one of the earliest scientists to analyze animal genomes. Although he left the family agriculture business to focus on animal science, Dr. Church continues to help his brother Gordon during the busy seeding and harvest seasons.

Dr. Jay Cross Alfred Ernest (A.E.) Cross, a graduate of Ontario Agricultural College and Montreal Veterinary College, came to Calgary in 1884. He worked as a veterinarian and assistant

22 INTERNATIONAL AGRICULTURE COMMITTEE manager of the British-American Horse Prion research — now and the future Ranch Co. which later became the Cochrane Ranch. In 1885 he started the a7 Ranche BY SHANNON HANEY which is still owned by the Cross family and In recent years, prion research has gained national momentum and international remains one of the largest ranches in the attention. In 2005, the federal government committed $35 million over seven West. A.E. Cross was one of the original years to a new Network of Centres of Excellence (NCE). This organization, founders of the Calgary Stampede. called PrioNet Canada, brings together Canadian researchers to help solve the Dr. Jay Cross is Associate Dean, Research and food, health safety, and socioeconomic problems associated with prion diseases. Graduate Education at the University of In addition, the Alberta Prion Research Institute located in is another Calgary and is a great-grandson of A.E. Cross. agency working with PrioNet in Canada’s burgeoning prion research area. The Dr. Cross was the founding Director of the result is an extensive network of individuals working to diagnose and ultimately Institute of Maternal & Child Health. He also prevent the proliferation of prion identified diseases. founded the Training Program in Genetics, Prion diseases are infectious and fatal neurodegenerative diseases such as Child Development & Health, and the Creutzfeldt–Jakob disease in humans and bovine spongiform encephalopathy, Clara Christie Centre for Mouse Genomics chronic wasting disease and scrapie in animals. Normal prion proteins are found and Modeling of Human Disease. He also on the surface of the cells of both humans and animals, but prion diseases continues in his role as professor in the occur when the normal prion protein becomes “misfolded” into the infectious Departments of Biochemistry & Molecular disease-causing form. Prions represent a new class of infectious agents that cause Biology, Medical Genetics, and Obstetrics disease because unlike other viruses or bacteria, prions do not contain any DNA or RNA—the conversion into the disease-causing prion is more akin to crystallization. & Gynecology in the Faculty of Medicine. Dr. Cross and his wife Lucy also carry on the The Canadian Food Inspection Agency (CFIA) and Agriculture and Food ranching tradition as owners of Bar Pipe Canada (AAFC) are working together to study prion science. Dr. Tim McAllister, a Hereford Ranch, an operation started by principal research scientist with AAFC, leads a team of collaborator s studying environmental degradation and methods of disposing of specified risk materials Jay's grandfather and father in 1953, and (SRMs). Specified risk materials are those tissues that have been removed from remain committed to the importance and the animal and not allowed to enter the human food, animal feed or pet food future of the livestock industry in Alberta. chains. This is only part of the strategy that CFIA has implemented in an effort to eliminate BSE from Canada. Although a challenge to accurately measure, a John Simpson significant component of this research is the development of a methodology capable of effectively disposing of SRMs while inactivating prions. Currently John Simpson is a strong supporter of most SRMs are rendered and the residue is disposed of in landfills; it is an active UCVM. John chaired UCVM’s Stakeholder 3-step process in the disposition of these materials which incurs a significant cost Advisory Committee, leading the Faculty and time commitment. Most recently, Dr. McAllister’s team has identified through its creation and early development. composting as a process that has the capacity to degrade SRMs. Members of the He was instrumental in key areas, including team are gearing up to conduct studies under laboratory containment to determine government relations as well as providing if BSE prions can be effectively rendered non-infective as a result of composting. advice in curriculum development and Where does this leave Canada’s agriculture industry? In recent years, the feed faculty recruitment. He is also a partner in ban restrictions put in place by the CFIA have eliminated specified risk material UCVM’s Distributed Veterinary Learning in consumable products, removing them from human and animal food chains. Community. The first research chair for Researchers in Canada are collaborating with provincial and federal agencies UCVM, the Simpson Ranch Chair in Beef along with stakeholders and partners to mitigate the negative impacts of prion Health and Wellness, was named in honour diseases on society, and to help ensure safe food and health systems for humans of John. and animals in Canada. John is a key part of Simpson Ranching Ltd., For more information and reference material, please consult the following websites: a family-owned agricultural corporation www.prionetcanada.ca established in the Alberta foothills in 1956. www.prioninstitute.ca Simpson Ranch has expanded in the last 54 www.inspection.gc.ca years to run up to 1,000 Hereford cows. Shannon Haney has been volunteering for over 10 years with the Calgary Stampede, joining the International Agriculture Committee in 2008. She currently works for Challenger Geomatics Ltd. as a business development representative and may be reached at [email protected]

THE PROFILE 2010 23 Organic Agricultural Entrepreneurs Savouring product integrity and flavour, customer response—and a commitment to their pas sion—organic agricultural producers embrac e Albert a’s entrepreneuria l spirit. BY JILL HILDERMAN

Misfortune breeds new tomatoes

Paul Hotchkiss , owner of Hotchkiss Herbs & Produce in As Paul’s skill and pleasure at growing produce increased, Calgary, Alberta, enthusiastically shares the story of his journey he transitioned from his career in the oil industry to full-time from bacon-lettuce-tomato-sandwich-lover to organic organic vegetable production. Together with his wife Tracy, farmer. He’s passionate when describing his current product the initial focus was on heirloom tomatoes. Over time this line and he’s also candid in his sharing of the challenges, expanded to include spinach, arugula, pole beans, beets, intense hands-on workload, and slim profit margins in the onions, peppers, multi-coloured Swiss chard and potatoes. organic greenhouse business. It’s demanding work; the spinach is harvested by hand, In the late 1980s, Paul says he struggled to find a truly one leaf at a time. This is indicative of the production and tasty tomato. With no success, he set up a makeshift harvesting methods at Hotchkiss. With intensive growing greenhouse in his backyard and began to explore horticulture. methods and year-round production, overheads are high. Paul considered conventional growing and hydroponics, but Paul describes it as “premium product at prices to match.” chose organic methods. Organic refers not to the food itself The one-acre greenhouse, located just south of Calgary, but how it is grown. Methods used are based on a farming provides 39,000 square metres of growing area. Where possible, process that maintains and replenishes the soil’s fertility; crops that grow well vertically are preferred so that space may at Hotchkiss soil is typically replaced once each year. The be utilized as efficiently as possible; pole beans and tomatoes vegetables are grown without the use of chemical pesticides obviously suit well. The Hotchkiss farm is certified organic and fertilizers. Instead, insects that are not detrimental to through the Organic Crop Improvement Association the plants are introduced to eat certain bothersome bugs. (OCIA International) a non-profit, member-owned organic Also, limited approved biological sprays and parasitic certification organization and a world leader in the certified fungi are permitted in organic production. Proponents of organic industry. this agricultural sector herald the ‘flavour advantage’ of organic production.

24 INTERNATIONAL AGRICULTURE COMMITTEE While Paul says the business is a great pleasure, it has also “Despite the challenges we face, I love the business; it been challenging. In 2002, a tomato-affecting virus was really is fun,” says Paul. “We are fully committed to our introduced into the greenhouses. Paul and his staff worked growing methods and our product quality; I have a great tirelessly and creatively over several years to eradicate it. All team including a long-term married couple from Mexico early efforts failed. They tried bleaching tools, spraying skim with agricultural education and experience in greenhouse milk on plants, steam-cleaning greenhouses and equipment, growing. They are a tremendous asset to our operations.” removing soil from greenhouses crop after crop and changing The Hotchkiss greenhouse supplies its produce to almost clothes when staff moved between greenhouses. Nothing 50 of Calgary’s leading restaurants and a dozen specialty worked. They decided that rather than try and beat it, working food markets, delis and grocery stores. in harmony with the virus seemed to make sense. The team grafted cuttings from heirloom plants and spliced them onto Bob Matthews, chef and co-owner of Calgary’s renowned hybrid root stock. The hybrid root stock was supposed to La Chaumière Restaurant, believes he was Paul’s first customer pass along virus resistance to the heirloom cuttings; contrary back in the late 1990s. He’s been buying ever since and is a to scientific advice Paul had received, this proved totally devotee. “I use Paul’s produce throughout my menu and ineffective. Efforts continued with a time-consuming frequently build my daily specials around the weekly deliveries, ” approach to stabilize hybrid tomatoes that demonstrated says Matthews. “I know and trust Paul, know he’s certified, resistance to the virus. Through generation after generation and I value his product. It’s important for me to speak of plants, eventually Paul developed some that were able to confidently to our customers about the food we serve. I rely fend off the virus. The limiting factor was that success was on Paul to send me the best each week and it may vary among found only in the red and pink varieties. potatoes, micro greens, tomatoes of course… and any unique offering he has. He also lets me know when certain The next step was to crossbreed the stabilized hybrids to items are in short supply and I appreciate his support to heirloom tomatoes. A breakthrough in 2007 showed success my work.” in a few plants that would resemble Cherokee Purple and Green Zebra. Paul says “resemble” because these tomatoes For more information: www.hotchkissproduce.com are now considered new discoveries in the tomato frontier.

Goats rule at Fairwinds Farm

There are 350 milking goats year-round on the 140-acre the decision to raise goats. Today, with the help of two full-time ranch owned by Anita and Ben Oudshoorn near Fort and four part-time employees and some involvement from Macleod, Alberta. It’s an organic dairy farm that’s their seven children, the Oudshoorns have grown from goat been in operation for 10 years and produces milk, milk sales to an extensive product line. Their first venture yogurt and cheese. was yogurt. Today the product range includes natural, vanilla , Anita and Ben breed their own goats, predominately black current, raspberry, strawberry, Saskatoon berry and Alpine and Nubians, raising the young moms (does) and apricot-mango flavours. Next they expanded into farmstead giving male offspring (bucklings) away to good homes. The cheeses, including chèvre (a soft, unripened cheese), feta, farm also grows alfalfa and barley for the goats’ feed. ricotta and aged Gouda. A decade ago Anita and Ben were hog farmers. Challenges The farm’s products are sold to Calgary-based Community in that industry resulted in a fluctuating income stream and Natural Foods and grocery stores and specialty food outlets led the couple to explore other farming options, resulting in in Alberta. Fairwinds utilizes the services of an agent to help

THE PROFILE 2010 25 their product reach restaurants. Rudy Knitel operates Anita. “I think that’s the greatest misconception about our Galimax Trading Inc. and supplies local, specialized, products business; it’s not as easy as perhaps it might look.” Ben and to commercial kitchens throughout the province. “The chefs Anita have learned much during their 10 years operating the are seeking locally grown, high-quality organic or other dairy. They participate in education programs when possible specialty produce that meets their needs,” says Josh Oosterhof, and a lot of their learning has been ‘on the job’. As members Rudy’s assistant. “We experience increasing demand for of the Alberta Food Processors Association they also draw on organic products… the chefs tell us their customers are industry services and supports. asking for this.” “We are fortunate to have a great team working with us The farm has always been organized and run as an organic and everyone’s job satisfaction is essential to our success,” venture, and for the past three years the land and dairy (and says Anita. last year the processing plant too) are all certified organic The success is evident in the response from customers through QMI–SAI Global Certification. This organization too. Teatro restaurant in Calgary uses Fairwinds’ chèvre is one of a number of accredited organic certifying bodies cheese in the ravioli that they serve with orange zest and that producers look to for formal verification of their sautéed broccolini. “The cheese is light, simple, has wonderful production methods. flavour and the quality is consistent,” says John Michael “We’ve always had two core goals,” says Anita: “To become MacNeil, Teatro’s chef de cuisine. “It surpasses chèvre certified organic and to supply the local market.” Ongoing cheeses I experienced in Europe, and so when I tasted it—I plans for the operation include exploring new product knew I wanted to use it in our restaurant.” development and continuing to ensure quality and customer For more information, call Fairwinds Farm at 403.553.0127. satisfaction. “It is a tremendous amount of work,” says

Seeds of success are growing across Alberta and Saskatchewan

Grainworks, The Organic Grain Company , is a unique family Maintaining the health of their soil is the cornerstone of farming operation with holdings in Alberta and southwestern Grainworks’ organic farming practices, and they do everything Saskatchewan. The farmland base is made up of over 6,500 they can to teem it with micro-organic life and natural acres of brown sandy loam. On the semi-rolling and fertile nutrients to create nutritious and tasty food. They also use farmland, owners Dwayne and Doreen Smith organically crop rotation and by alternating different types of crops, they grow open-pollinated varieties of grains and legumes. disrupt the life cycles of the weeds and pests that commonly The Smith family first homesteaded in 1912. In 1939, plague conventional farmers. Donald Smith started the tradition the family still follows An important organic technique they employ is ‘plowdowns’. today: to always leave the land in better condition. In the For example, when planting wheat, they plant sweet clover at 1980s the family decided to switch to organic farming. the same time. The clover grows very little the first summer Information on organic farming on the prairies was scarce at and the wheat is easily harvested above it. Since the clover is that time and the early years were often discouraging. established, it protects the soil when it might be vulnerable The family pressed on and in 1988 earned their first organic to weeds or erosion. Remaining dormant over the winter, certification; since then they’ve been certified by at least one the clover bursts into growth with the spring rains. As it and regularly two certification agencies.

26 INTERNATIONAL AGRICULTURE COMMITTEE grows, the clover works its magic by smothering weeds and fixing nitrogen into the soil. Then the Grainworks’ team plows the clover under where it acts as a natural fertilizer. Organic resources More than any other practice, plowdowns ensure a balanced farm ecosystem and support the vitality of their soil and quality of their crops. Organic Agriculture Centre of Canada Today, the company sells more than 100 products including www.organicagcentre.ca wheat, corn, oats, rice, quinoa, rye, sesame seeds, beans and The Organic Agriculture Centre of Canada (OACC) conducts organic lentils as well as flakes, mixes and baking ingredients. farming research and provides knowledge transfer and extension Customers can find the product line at health food stores services for organic farmers. The OACC website includes virtual farm throughout Western Canada. tours of organic farms, organic news articles, market information for Dwayne Ennest has been using Grainworks’ products for organic products, local and organic food, organic standards, organic many years; with colleagues he’s involved in Calgary restaurants regulations, organic policy, organic events in Canada, organic issues including Open Range, Big Fish, Diner Deluxe and too, the and career opportunities in organic agriculture for students. Urban Baker bakery. “We use the flours, beans, lentils, wild rice and barley,” says Ennest. “We like to buy local organic Canadian General Standards and the quality of Grainworks’ products is excellent. We use Board—Organic Agriculture the flours at the bakery in our desserts and breads for all the www.tpsgc-pwgsc.gc.ca/cgsb/on_the_net/organic/index-e.html restaurants, and use the lentils as natural starch in our soups.” The Canadian Standards are a work in progress. The Canadian National Standard for Organic Agriculture is provided courtesy of Grainworks also exports—sending rye to Asia for bread Agriculture and Agri-Food Canada. The Organic Production Systems production, and rye, flax and wheat to large mills and standards are available from this website, specifically, the General commercial bakeries in the United States. Principles and Management Standards and the Permitted “From a farmer’s perspective we don’t just grow Substances List. commodities and sell at the grain elevator,” says Dwayne. “Our success is in our vertical integration… and that we have Organic Agriculture—Getting Started established a strong brand that creates ‘pull’ for our product www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex10031 through the stores.” This Government of Alberta web page provides a series of fact sheets The Smith family’s plans for the future of Grainworks may on starting an organic agriculture business in Alberta. well include the next generation. Dwayne and Doreen have three sons and a daughter already intimately familiar with the Alberta Organic Producers Association business; the two oldest boys are involved in field work. The www.albertaorganicproducers.org company is looking to increase its domestic market share and This site includes information on ‘Why Certified Organic’, ‘Organic has exciting new initiatives in mind too. “We plan to expand Certification’, ‘Alberta Organic Verification’ and ‘Organic Members into different ‘unconventional’ cereal grains that are not and Products’. typically grown in Western Canada,” says Dwayne. Organic Products Regulations, 2009 For more information, visit www.grainworks.com www.laws.justice.gc.ca/en/c-0.4/sor-2009-176 Jill Hilderman is past co-editor of the International Profile magazine. The full document of the Organic Product Regulations, 2009 may be An independent communications consultant, she serves clients in downloaded from this site. agriculture, oil and gas, academia, commercial construction, financial services and non-profit sectors. She may be reached at: OCIA International [email protected] www.ocia.org The leader in organic certification excellence; this site contains information about OCIA, the International Standards and By Laws, related forms, the USDA National Organic Program Standards and the Quebec Standards. Organic Certifiers www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/bdv8046 This Government of Alberta web page provides a list of companies that certify organic production in Alberta.

THE PROFILE 2010 27 Off the beaten track

Travelling through Drumheller to the east takes started direct marketing it was a new and different approach you along the meandering Red Deer River. You’ll to selling beef in Alberta. They learned lessons that included refrigerated transport trucks, how to teach meat cutters what pass the once thriving town of Dorothy whose their customers wanted, and the regulations around essence is now captured in a small cabin furnished labelling. in early 1930s style. It sits beside two churches Leaving the native grass pastures of the TK Ranch and and c lose to one of the last of the wooden grain travelling east takes you along the spine of the Neutral Hills, elevators in Alberta. the transition zone between the aspen parkland to the north Continuing up and out of the narrow valley you can see and the mixed prairie grasses of the south. Swainson and for miles. Native prairie grass pastures and cultivated wheat redtail hawks circle looking for careless gophers. In the and canola fields form a checkerboard pattern that repeats spring you’d see purple prairie crocuses on the hillsides. In endlessly to the horizon. Drive through the country and you the summer the wind carries the fragrance of wild prairie begin to understand why the locals feel claustrophobic when roses and blooming wolf willow. they are in the forest and mountains. Signs for the towns of Coronation and Consort mean you The vast landscape makes it easy to envision the historic are close to the Saskatchewan border and the eastern edge of herds of buffalo that once roamed free in this area. This land the Special Areas. Maybe you want to stay a while at Prairie is part of the ancestral lands of the Siksika First Nations, part View Farm Bed and Breakfast or at Poverty Flats Creations. of the Blackfoot Confederacy. Arrow heads and buffalo skulls You could book a riding lesson at the Kelts or Zieffle’s are a reminder of the history of the region. Riding Arena and try your hand at cattle penning. The Great Depression and the drought years of the 1930s On the way south, use your GPS to find the Mud Buttes decimated the population of this region. The Alberta geocache site. This small naturally eroded badlands is on the government created a unique system of municipal governance edge of the rolling Neutral Hills before they smooth out into to recover the region and ‘Special Areas’ was born. Covering a more classic mixed grass native prairie. The little town of five million acres and home to about 5,000 people , Special Empress is developing a vibrant, expanding artistic community Areas is a poignant example of how weather and ecosystem sitting close to the coulees of the Red Deer River. can create vast, sparsely populated landscapes. You are in pronghorn antelope country, so keep your Exploring the Special Areas is best done in a big loop. binoculars handy to get a good look at the fastest animal in The plains above Dorothy ch ange to the Hand Hills, one of North America. Travelling a little further south takes you the largest tracts of fescue grasslands in the world as you through a sparsely populated and vast grassland where you travel east to Hanna. In June, stop in at the Hand Hills can hear the silence broken by a hawk’s cry or the meadowlark’s Rodeo, the longest running rodeo in Alberta. Soon you are song. Book a night or two at the Western Uplands Ranch in Hanna, the largest town in the region. Stop at the Hanna near Bindloss. In the fall you can book a guide for hunting, Pioneer Village or take the town’s historic walking tour. or get on a horse and see the Prairie close up and leisurely. Just south of Hanna is Fox Lake and the Prairie Oasis Take a few days and explore the wild side of the Canadian Park. Close by is an 18-hole golf course created by retiring prairie and peek into a culture that is truly western. This Senator Jack Horner. He liked to play golf and used his special region welcomes discerning visitors looking for Senate retirement package to create a gift for the community something off the beaten path. that had supported him and his family. For more information and to plan a trip, visit Driving north from Hanna takes you past the TK Ranch. www.travelspecialareas.com True grit and determination by the Briggs family has resulted in sustained production of a grass-fed beef product. The Peggy Strankman develops environmental policy for the Canadian original ranch was started in 1956, but in 1995 the Briggs Cattlemen’s Association. She credits her appreciation of nature to family deviated from the regional norm and began marketing the subtle beauty and vast horizons of the Special Areas and her a quality grass-fed product directly to consumers. When they love of cows to her dad. She can be reached at [email protected]

28 INTERNATIONAL AGRICULTURE COMMITTEE Chances are your Calgary Stampede experience will leave you wanting to see more of the traditions and culture of prairie Canada. Your desires dovetail with a recent trend where vacationers seek out unique and uncommon areas to visit. Just northeast of Calgary you will find such an area. BY P EGGY S TRANKMAN

Neutral Hills Castor Coronation Sullivan Lake Consort Kirkpatrick Lake Grassy Island Lake

Dowling Lake

Hanna Sounding Creek

Drumheller

R ed D e er

C

PHOTOS: top J.F. Tourrand, bottom left Paulo Waquil, bottom right Silvina Carrizo

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Back then, cowboys would try to stay on a horse until it stopped bucking. While this made for long thrilling minutes for the cowboy and the crowd watching, it also managed to deplete the supply of bucking horses because eventually the horses just gave up their natural desire to buck. In 1927, a 10-second rule was introduced, which later became the 8-second rule that is used at rodeos today. This time limit allows for an exhilarating ride while also ensuring the horse will maintain its instinct to buck. The top bucking horses that you see at the Calgary Stampede perform only three times over the 10-day Stampede. That’s a total of 24 seconds. They are among the hundreds of horses that are bred specifically to be bucking broncs at the Calgary Stampede Ranch in east central Alberta. The Stampede’s Born to Buck breeding program produces some of the best rodeo rough stock in the world. In fact, the program has received 252 awards and honours over the years, most recently, in 2009, the Canadian Professional Rodeo Association named the Calgary Stampede “Stock Contractor of the Year” in professional rodeo. And the Stampede herd’s great stallion Grated Coconut has been the world bareback champion horse an unprecedented six times. Grated Coconut “We are extremely proud of our breeding program and in 2009 the Calgary Stampede was awarded the ‘Remuda While there have been as many as 500 horses on the ranch Award’ which recognizes excellence in breeding rodeo livestock from weanlings to retired stock, the current bucking herd by the Profession Rodeo Cowboys Association,” says consists of 391 horses: Stampede senior manager of Rodeo and Chuckwagons, • 100 “A” Team horses; 95 of these were bred and raised at Keith Marrington. the ranch It all started in 1961, when the Calgary Stampede founded • 125 “B” Team horses; more than 95 per cent were bred and its 21,773 acre ranch with 100 horses and a vision to breed raised at the ranch outstanding bucking horses. The land is surrounded by 75 kilometres of fencing with 14 pastures of native and tame • 166 young horses including 18 embryo transplant colts that grasses and a creek. It was purchased for about $200,000, are now of bucking age; 16 of them (90 per cent) have been and is now worth several million dollars. identified as “A” inventory

THE PROFILE 2010 31 The herd is managed carefully with ongoing performance Raising a bucking horse from birth to age five is a significant and breeding assessments. The complete herd of both investment. A proven bucking horse, one that could be horses and bulls are inventoried every spring and fall. A selected for the Canadian and world finals is a very valuable custom-built database keeps vital information on breeding asset. “Horses of this caliber could be valued at as much as a and performance. quarter of a million dollars,” says Keith. Using generations’ worth of information on performance All of the Born to Buck horses are branded on their left and genetics, the Born to Buck program pairs stallions and shoulder with a C lazy S, the Stampede’s registered brand. mares that are likely to create offspring that will buck. A About 165 Stampede horses perform annually at rodeos number of different breeds are known to have an influence throughout Canada and the United States. Each of the horses on a good bucking horse. will buck a maximum of 15 times over the course of a year Every spring the resulting batch of foals arrives and each (that works out to be 120 seconds). The bucking horse stock one is given a name from the same letter of the alphabet. For average 11.5 trips per year. example, 1996 was an “F” year therefore names like French The Stampede Ranch sends horses to 25 rodeos a year Wake, Flavoured Cherry and Fearless Warrior were selected. In (12 U.S. rodeos and 13 in Canada) for a total of 118 2010, the foals will all receive names that begin with a “W”. performances. Stock is sent to one-day convention rodeos, The foals stay with their brood mare until October, when college rodeos, Professional Bull Riders events and is well they are weaned and introduced to people and halters, and represented with stock at the Canadian Finals Rodeo in are handled for the first time. Twice a year the young horses Edmonton, Alberta, and the National Finals Rodeo in have their feet trimmed and are given medication to prevent Las Vegas. disease. Otherwise they’re left alone to enjoy growing up on The Stampede’s Born to Buck program has produced the Stampede Ranch; complete with plenty of exercise, more than its share of champions and superstars. It develops abundant prairie grass and fresh, clean water. healthy, strong horses that are athletic, calm and comfortable At nearly four years of age, the horses are introduced to around people. sheepskin flank straps and light saddles. A few months later they’re saddled and ridden by novice riders in order to assess And most of all, they love to buck! the young horse’s bucking potential. The animals that show character, ability and the desire to buck are developed further including a strict diet and exercise regimen.

THE CALGARY STAMPEDE INTERNATIONAL AGRICULTURE COMMITTEE EXISTS TO SHARE AN ALBERTA AGRICULTURAL HOSPITALITY EXPERIENCE WITH OUR INTERNATIONAL GUESTS AND STAMPEDE FAMIL Y. The Calgary Stampede International Agriculture Committee thanks the following partners whose support is essential for our program

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