TV MARKET SNAPSHOT 2017 Q3 Nielsen Audience Measurement

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright Copyright © 2017 The Nielsen Company. Confidential and proprietary. 1 AVERAGE DAILY VIEWING TIME PER PERSON 2016 Q3 and 2017 Q3, Live+Playback, Total TV

400

350 365 349 300 2016 Q3

250

256 265 2017 Q3 200 196 200

150 177 177 ATV(minute) 100

0 TOTAL 4+ AGE: 4-17 AGE: 18-49 AGE: 50+

Average viewing time increased by 9 minutes compared to 2016 Q3. It was 4 minutes more in the 18-49 age group and 16 minutes more in age group of 50+. The kids’ TV viewing time was the same as last year.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 2 SHARE OF CHANNEL TYPES 2017 Q3, Total 4+, Live+Playback

General entertainment ch.

3.3 4.5 Movie channels 2.7 5.4 Lifestyle channels

5.5 Kids' channels

News channels 8.0 49.8 Documentary channels

6.9 Sports channels

2.8 Music channels

11.1 Other channels

DVD/video/videogame

Half of the average daily TV viewing time was spent on general entertainment channels in Q3 2017.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 3 LIVE AND PLAYBACK TIME VIEWED PER DAY (ATV) 2017 Q3

TARGET LIVE MINUTE PLAYBACK MINUTE PLAYBACK %

TOTAL 4+ 265 3.3 1.3%

4-17 177 1.8 1.0%

18-49 200 3.2 1.6%

50+ 365 4.0 1.1%

Live: Viewing of TV broadcasts at the actual time of transmission Playback: Viewing of TV contents recorded and viewed within 7 days of the original broadcast time

Total individuals spent 1.3% of the total TV viewing time on time-shifted content.

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 4 BROADCAST AND RECEPTION SHARE OF TYPOLOGY 2017 Q3; Total 4+; Consolidated data

100% 0.2% 0.2% 8.6% Religion 90% 15.2% 10.1% Movies 4.1% 80% 3.6% 4.5% 2.4% Arts, science, culture 70% 6.3% 9.2% 5.1% 5.9% Information

60% 9.6% 2.6% 10.1% News (political, economic) 50% Sport 40% 30.2% 29.0% Music 30% Non-musical entertainment 20%

23.8% Non-musical fiction (series, TV-film, etc.) 10% 19.3%

0% Other (advertising, promo, etc.) Broadcast share Reception share

Consumption rate of Movies and News was significantly higher, while cultural/educational programs’ rate was lower compared to their broadcast share. Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 5 BROADCAST SHARE OF TYPOLOGY 2017 Q3; Total 4+; Consolidated data

Non-musical 0.2% Movies – 8.6% 100% entertainment – 9.6% 8.6% Religion 90% Other movies 10.1% Movies 1.6% 5.3% Other entertainment* 1.0% Crime/investigation/horror 80% 3.6% 1.1% 2.4% Arts, science, culture Reality show Romantic/adventure/western 70% 6.3% 4.4% 4.8% *Talk-show, cabaret, entertainment Action, comedy, satire

5.1% Information magazin, quiz-show, circus-show, entertainment for kids 60% 9.6% News (political, economic) Non-musical fiction – 30.2% Other – 23.8% 50% Sport 0.6% 40% 30.2% 0.2% Music 9.9% Other fiction*

30% 8.1% 2.0% Animations Insert, technical failure, other Non-musical entertainment 3.1% Promo 20% Soap opera Non-musical fiction (series, TV-film, etc.) Teleshopping 23.8% 17.8% Series 10% 12.4% Other (advertising, promo, etc.) Commercial *TV-film, theatre broadcasr, literature works’ performance, fiction for kids, 0% other fiction Broadcast share

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 6 RECEPTION SHARE OF TYPOLOGY 2017 Q3; Total 4+; Consolidated data

Non-musical Movies – 15,2% 100% 0.2% entertainment – 10.1% Religion 15.2% Other movies 90% Other entertainment* 2.0% 1.4% Movies 2.5% Crime/investigation/horror 4.1% 6.0% Reality show 80% 4.5% Romantic/adventure/western Arts, science, culture *Talk-show, cabaret, entertainment 9.3% 4.1% 9.2% magazin, quiz-show, circus-show, Action, comedy, satire 70% entertainment for kids

Information 5.9% 60% 2.6% News (political, economic) 10.1% Other – 19,3% 50% Non-musical fiction – 29.0% Sport 0.4% 40% Music 5.3% 29.0% Other fiction* 30% 3.7% 0.2% Non-musical entertainment Insert, technical failure, other Animations 6.0% 20% 0.4% Promo Non-musical fiction (series, TV-film, etc.) Soap opera 19.6% Teleshopping Series 10% 19.3% 12.7% Other (advertising, promo, etc.) Commercial

*TV-film, theatre broadcasr, literature 0% works’ performance, fiction for kids, Reception share other fiction More than 20% of TV viewing time was spent on any types of series and a further 9,3% on

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement comedies/action movies. Every 8th minute was devoted to commercials. 7 AUDIENCE OF SPOTS 2016 Q3 and 2017 Q3; Total 4+; Consolidated

Average daily number of viewers 5 991 thousand ind. - 117 thousand ind.

reached by spots (million): 5 874 thousand ind.

2016 Q3 Average daily spot-viewing time 25 + 4 minutes per person (minute): 29 2017 Q3

Average daily number of spots viewed by 92 + 14 spots viewed an individual: 106

Copyright © 2017 The Nielsen Company. Confidential and proprietary. and Confidential Company. NielsenThe ©2017 Copyright © Nielsen Audience Measurement 8 FMCG TOP CLASSES BY GRP 2016 Q3 and 2017 Q3; Total 4+; Consolidated

GRP CLASS 2016 Q3 2017 Q3 1 BEER 16 566 14 567 2 PUDDING, SWEET DAIRY PRODUCT 10 703 13 306 3 CARBONATED DRINKS 9 347 13 060 4 TOOTHPASTE 8 015 11 746 5 CHOCOLATE BAR 8 395 10 273

6 WASHING POWDER/LIQUID 7 951 7 716 7 COFFEE 5 789 6 999 8 SHAMPOO 6 385 5 914 9 CHIPS 3 115 5 910 10 SWEET BISCUIT/WAFER 4 891 5 561 11 OTHER SWEETS 1 972 5 196 12 PERFUME FOR WOMEN 4 003 5 162 13 DISHWASHING LIQUID 5 196 5 159 14 BODY LOTION 1 368 4 508 15 FRUIT JUICE 2 687 4 469 16 YOGURT/KEFIR 4 739 4 018 17 CHEWING GUM 3 715 3 823 18 MINERAL WATER 5 213 3 760 19 CEREALS 2 205 3 739 20 PERFUME FOR MEN 4 621 3 700

Period: 2016 Q3 and 2017 Q3 (1/July – 30/September) Daypart: total day (02-26h) Target groups: 2016: Total Individuals (Universe: 8 829 979 Cases: 2 531), 4-17 (Universe: 1 235 592 Cases: 349), 18-49 (Universe: 4 001 728 Cases: 1 165), 50+ (Universe: 3 592 659 Cases: 1 017) 2017: Total Individuals (Universe: 8 729 160 Cases: 2 530), 4-17 (Universe: 1 212 735 Cases: 335), 18-49 (Universe: 3 929 827 Cases: 1 136), 50+ (Universe: 3 586 598 Cases: 1 029)

AVERAGE DAILY VIEWING TIME PER PERSON Period: 2016 Q3 and 2017 Q3 (1/July – 30/September) Channel: Total TV Variable: Live + Playback ATV (minute)

LIVE AND PLAYBACK TIME VIEWED Period: 2017 Q3 (1/July – 30/September) Channel : Total TV Variable : Live + Playback ATV (minute), Playback %

SHARE OF THEMATIC CHANNEL NETWORKS Period: 2017 Q3 (1/July – 30/September) Channel groups: Lifestyle: Chili TV, Digi Life, Fishing&Hunting, Fit HD, LifeTv, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; General entertainment: C8, Comedy Central, Cool, Duna TV, Duna World, Fem3, FixTV, Galaxy, Humor+, Izaura TV, M3, PAX TV, Prime, RTL Gold, RTL Klub, RTL+, RTL II, RTL Spike, Sony Max, Sorozat+, Story4, Story5, Super TV2, TV2, Viasat3, Viasat6; Movie: AMC, AXN, DIGI Film, Film+, Filmbox, Film Café, Film Mánia, FOX, HBO, HBO2, HBO3, Mozi+, Paramount, Sony Movie Channel; Children: Boomerang, Cartoon Network, Disney Channel, Disney Junior, Kiwi TV, JimJam, M2, Megamax, Minimax, Nickelodeon, Nick JR; News: ATV, EchoTV, Euronews (Hungarian), Hír TV, M1; Documentary: Animal Planet, CBS Reality, D1, Da Vinci Learning, DIGI Animal World, DIGI World, Discovery Channel, Discovery Science, Discovery World, DoQ, History, ID Xtra, M5, National Geographic Channel, Nat Geo Wild, OzoneTv, Spektrum, Viasat History, Viasat Nature; Sport: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, M4 Sport, Spíler TV, Sport1, Sport2, Sport M; Music: H!t Music Channel, MTV (Music Television), Music Channel, Muzsika TV, Sláger TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage Variable : SHR% (Live +Playback data based on Live+Playback Total TV)

BROADCAST AND RECEPTION SHARE OF TYPOLOGY Period : 2017 Q3 (1/July – 30/September) Channels: all channels in Nielsen Audience Measurement program database in the given period - ATV, AXN, Cartoon Network, Chili TV, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, FOX, Galaxy, History, Humor+, ID Xtra, Izaura TV, Kiwi TV, M1, M2, M3, M4 Sport, M5, Mozi+, Muzsika TV, National Geographic Channel, Nickelodeon, Nick JR, Paramount, Prime, RTL Gold, RTL+, RTL II, RTL Klub, RTL Spike, Sorozat+, Spíler TV, Sport1, Sport2, Story4, Story5, Super TV2, Travel Channel, TLC, TV2, Viasat3, Viasat6, VIVA, Zenebutik Main items of ’Non musical entertainment’ typology: 1. Game; 2. Quiz show; 3. Entertainment magazine; 4. Talk-show; 5. Cabaret, satire; 6. Circus, show; 7. Reality show Variable : EST%, Consolidated RST%

FMCG TOP CLASSES & AUDIENCE OF SPOTS Period : 2016 Q3 and 2017 Q3 (1/July – 30/September) Channel : all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care Variable : Consolidated GRP

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and advertising clients with Total Audience measurement services across all devices where content — video,

audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

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