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James H. Duncan, Jr AMERICAN ' RADIO Small Market Edition 1994 111 James H. Duncan, Jr. www.americanradiohistory.com II I I I I I I I o I I o I I I I 1 1 1 www.americanradiohistory.com AMERICAN RADIO 1994 SMALL MARKET EDITION Compiled and Edited by: JAMES H. DUNCAN, JR. DUNCAN'S AMERICAN RADIO, INC BOX 90284 INDIANAPOLIS, IN 46290 (317) 848 -3223 - Office Line (317) 844 -0988 - Jim Duncan's line SEPTEMBER 1994 VOLUME XIX, NUMBER 2 ISSN 0738 -8675 www.americanradiohistory.com INTRODUCTION I am pleased to present the eleventh edition of AMERICAN RADIO - SMALL MARKET EDITION. This book is designed to complement the primary edition of American Radio by providing expanded coverage of about 100 small radio markets in the United States. The Small Market Edition is issued every September. Your support of my work is sincerely appreciated. Please feel free to make comments or suggestions at any time. I urge you to do so. I can be reached at this address: James H. Duncan, Jr. Duncan's American Radio, Inc. Box 90284 Indianapolis, IN 46290 (317) 844 -0988 or (317) 848 -3223 ALL ARBITRON AUDIENCE ESTIMATES ARE COPYRIGHTED (1994) BY THE ARBITRON RATINGS COMPANY AND MAY NOT BE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF ARBITRON. Copyright 1994 by James H. Duncan, Jr. This book may not be reproduced, in whole or part by mimeograph or any other means, without permission. PRINTED IN THE UNITED STATES OF AMERICA. Subscribers may quote American Radio for sales and advertising purposes. However, you must be an Arbitron subscriber if any of their data is involved. Secondly, I must be notified. I always give permission, but I like to make certain that my work is being properly quoted. The source "American Radio by James Duncan, Jr." must always be cited. Every effort has been made to make this book as accurate as is humanly possible -- well, this human anyway. However, we are responsible for errors only to the extent that subscribers will be notified if such action is justified. Special thanks to Vaun Thygerson for her excellent help in the preparation of this edition. American Radio Small Market 1994, Copyright 1994 www.americanradiohistory.com TABLE OF CONTENTS Arbitron Condensed Radio Markets (in alphabetical order): Abilene, TX Grand Forks, ND Parkersburg, WV Albany, GA Grand Junction, CO Poughkeepsie, NY Alexandria, LA Great Falls, MT Rapid City, SD Amarillo, TX Hagerstown, MD Reading, PA Augusta -Waterville, ME Harrisonburg, VA Redding, CA Bangor, ME Ithaca, NY Rochester, MN Battle Creek, MI Joplin, MO St. Cloud, MN Beaumont -Pt Arthur, TX Kileen- Temple, TX San Angelo, TX Beckley, WV LaCrosse, WI San Luis Obispo, CA Billings, MT Lafayette, IN Santa Barbara, CA Biloxi -Gulfport, MS Lafayette, LA Santa Fe, NM Bismarck, ND Lake Charles, LA Sioux City, IA Bryan -Coll. Station, TX Laredo, TX Springfield, IL Burlington, VT Laurel, MS Stamford -Norwalk, CT Cape Cod, MA Lawton, OK State College, PA Casper, WY Lima, OH Texarkana, TX -AR Champaign, IL Marion -Carbondale, IL Trenton, NJ Charlottesville, VA Medford -Ashland, OR Tri -Cities, WA Cheyenne, WY Merced, CA Tupelo, MS Chico, CA Meridian, MS Tuscaloosa, AL Columbia, MO Monroe, LA Tyler- Longview, TX Danbury, CT Morgantown, WV Waco, TX Danville, IL Morristown, NJ Waterbury, CT Dothan, AL Myrtle Beach, SC Watertown, NY Dubuque, IA Naples -Marco Island, FL Wausau -Stvns Point, WI Eau Claire, WI New Bedford, MA Wichita Falls, TX Elmira, NY New London, CT Williamsport, PA Yakima, Wa Fyttvlle -Sprngdle, AR Nwburg -Middltwn, NY Florence, SC Northwest Michigan Ft. Myers, FL Odessa -Midland, TX Ft. Smith AR Owensboro, KY Ft. Walton Beach, FL Palm Springs, CO Frederick, MD Panama City, FL American Radio Small Market 1994, Copyright 1994 www.americanradiohistory.com LEADING STATIONS IN ARBITRON CONDENSED MARKETS * STATION MARKET SHARE FORMAT GROUP OWNER 1 WBKR -F Owensboro, KY 33.0 Country 2 KKYR -F Texarkana, TX -AR 31.5 Country Gulfstar 3 WJIZ -F Albany, GA 30.8 Black 4 KEAN -F Abilene, TX 30.7 Country SunGroup 5 KEKB -F Grand Junction, CO 29.4 Country 6 WAXX -F Eau Claire, WI 27.2 Country Nelson 7 WTNJ -F Beckley, WV 26.9 Country WV Bdcst. 8 KMAG -F Ft. Smith, AR 25.9 Country 9 KQLT -F Casper, WY 25.7 Country 10 WTVY -F Dothan, AL 25.3 Country 11 KMUS -F Cheyenne, WY 25.2 Country 12 KXDD -F Yakima, WA 25.1 Country 13 KYKZ -F Lake Charles, LA 24.9 Country 14 WWZD -F Tupelo, MS 24.4 Country WEZE owner (D) 15 KSUX -F Sioux City, IA 24.2 Country 16 KIXQ -F Joplin, MO 23.6 Country 17 KLAW -F Lawton, OK 23.4 Country WILQ -F Williamsport, PA 23.4 Country 19 KIXY -F San Angelo, TX 22.7 CHR 20 KCTR -F Billings, MT 22.4 Country DeShutes 21 KKIX -F Fayettvlle- Spring, AR 22.1 Country Noalmark 22 WIMT -F Lima, OH 21.9 Country 23 WBBN -F Laurel, MS 21.6 Country 24 WTNY -F Watertown, NY 21.5 CHR Black River 25 WTXT -F Tuscaloosa, AL 21.3 Country 26 KMON -F Great Falls, MT 21.2 Country 27 WPAP -F Panama Cty, FL 21.1 Country Southern 28 WKOA -F Lafayette, IN 20.5 CHR University 29 WRFY -F Reading, PA 20.3 CHR Ragan Henry 30 WFRE -F Frederick, MD 20.1 Country Gibbons 31 KLUR -F Wichita Falls, TX 20.0 Country * Based on 12+ Metro Share, 1/4 Hr. Avg., Mon -Sun, 6A -Mid American Radio Small Market 1994, Copyright 1994 www.americanradiohistory.com ARBITRON CONDENSED RADIO REPORTS Arbitron's Condensed reports differ greatly from the standard market reports. Much of the data available in the standard book is not available in the Condensed. However, we have made do with what data is available. The data for each station is read from left to right across the entire page. The methodology is the same as in the regular edition of American Radio. American Radio Small Market 1994, Copyright 1994 www.americanradiohistory.com CONDENSED MARKET REPORTS American Radio Small Market 1994, Copyright 1994 www.americanradiohistory.com ABILENE, TX Diaries: 413 Retail $: 1.1 Bil ARB Rank /Pop: 221/118,500 Sample Target: 370 FM Share: 92.70% Market TSL: 20.00 Hours Below Line: 2.2 Stations: 14/12 Average Person Rating: 15.1 Not Listed: 23.5 FAL SPG FAL SPG METRO METRO CUME RATING 12+ METRO 1/4 /SHARE 93 93 92 92 CUME S94 S93 S92 1. KEAN-F (C) 55/30.7 25.6 27.5 26.9 34.4 545 46.0 43.1 46.5 2. KBCY-F (C) 17/ 9.5 4.5 6.2 2.6 3.7 241 20.3 15.3 14.8 3. KORO-F (AC) 13/ 7.3 9.0 4.1 5.2 6.3 226 19.1 17.7 19.7 KEYJ-F (AOR) 13/ 7.3 3.2 8.8 12.4 10.1 173 14.6 16.7 14.6 5. KCDD-F (CHR) 12/ 6.7 7.1 9.8 5.7 0.5 243 20.5 26.2 2.7 6. KCWS-F (C) 8/ 4.5 6.4 6.2 9.8 6.9 175 14.8 19.5 21.8 7. KHXS-F (SAC) 5/ 2.8 5.8 3.1 3.6 4.2 107 9.0 7.8 7.2 8. KNTS (T) 4/ 2.2 2.6 2.1 3.1 3.2 60 5.1 5.7 11.5 9. 10. 12+ AMD 12+ MID 12+ PMD 12+ EVE 1. KEAN-F» 1. KEAN-F» 1. KEAN-F» 1. KEAN-F» 2. KBCY-F 2. KBCY-F> 2. KBCY-F 2. KORQ-F 3. KORO-F 3. KEYJ-F< 3. KEYJ-F< 3. KCDD-F 4. 4. KCDD-F 4. KCDD-F 4. KBCY-F 5. 5. 5. 5. ADULTS 18-34 ADULTS 18-49 ADULTS 25-54 ADULTS 35+ MEN 25-54 4OMEN 25-54 1. KEAN-F» 1. KEAN-F» 1. KEAN-F» 1. KEAN-F»> 1. KEAN-F» 1. KEAN-F» 2. KEYJ-F 2. KEYJ-F< 2. KBCY-F 2. KBCY-F 2. KEYJ-F 2. KBCY-F> 3. KCDD-F 3. KBCY-F< 3. KEYJ-F 3. 3. KBCY-F 3. KCWS-F KORQ-F 4. KORQ-F 4. KCWS-F 4. 4. KCWS-F 4. KORQ-F 5. 5. 5. 5. 5. KEYJ-F OTHER RATED STATIONS /METRO SHARE & CUME RATING KEAN 1280 ABILENE 1.1/3.0 KKHR-F 98.1 ANSON 1.1/9.7 KVRP 1400 STAMFORD 0.6/2.0 KYYD 1340 ABILENE 0.6/3.6 KSTA -F 107.1 COLEMAN 1.1/4.4 WBAP 820 FORT WORTH 1.1/3.6 RADIO STATIONS KNTS, 1470, 5 KW/1 KW (DA-1), Talk NBC MBS, $10.00 ( - -- ) KBCY-F, 99.7, 100 KW a 745 , Country CBS, $15.00 (Schubert) (TYE) KCDD-F, 103.7, 100 KW a 984 , CHR , $13.00 (Katz) (HAMLIN) KCWS-F, 102.7, 66 KW a 1148 , Country , $12.00 (Eastman) (MERKEL) KEAN-F, 105.1, 100 KW a 810 , Country ABC, $35.00 (Mc- Guild) SunGroup KEYJ-F, 107.9, 100 KW a , 666 AOR , $16.00 (Christal) KHXS-F, 106.3, 3 KW a , 200 Soft AC , $11.00 ( - -- ) KKHR-F 98.1, 50 KW a 292 , Oldies UPI, $10.00 (Katz) (ANSON) KORQ-F, 100.7, 100 KW a 1279 , AC UNISTR, $15.00 (Banner) American Radio Small Market 1994, Copyright 1994 www.americanradiohistory.com ALBANY, GA Diaries: 427 Retail $: 0.9 Bil ARB Rank /Pop: 248/88,900 Sample Target: 300 FM Share: 82.36% Market TSL: 21.50 Hours Below Line: 0.7 Stations: 12/11 Average Person Rating: 16.1 Not Listed: 16.8 FAL SPG FAL SPG METRO METRO CUME RATING 12+ METRO 1/4 /SHARE 93 93 92 92 CUME S94 S93 S92 1.
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