Preview 9:00Am - 4:00Pm 2015 Kay Baileyguide Hutchison Convention Center

Home , Comb over, Flattop

6th edition To Register: (877) 219-3976 NEW CLASSES ADDED DAILY HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*theimageexpo.com Featuring IMAGE IMAGE Tabatha Coffey spa

Michael O’Rourke The BEST in Beauty!

Get 1 CE SUNDAY,Dallas NOVEMBER 15 Credit For SHOW Attending 9:00am - 6:00pm $15 charge at MONDAY, NOVEMBER 16 Bozzie Booth #103 Preview 9:00am - 4:00pm 2015 Kay BaileyGuide Hutchison Convention Center

Beauty Professionals & Cosmetology Students Only

IMAGE is EVERYTHING 1 main

SUNDAY SUNDAY 4:00PM - 5:00PM 2:00PM - 2:40PM

MONDAY 12:20PM - 1:00PM MONDAY 1:20PM - 2:00PM Tabatha Michael Julia Gillihan coffey o’rourke Marlena Isbell

In addition to Tabatha Coffey’s South African born and Los Angeles Regis and Matrix are an job of saving troubled businesses based, celebrity stylist Michael unbeatable combination…Regis as star of Bravo’s hit series, Tabatha O’Rourke is one of the only true Artistic Director Marlena Isbell Takes Over, she is also busy being remaining iconic hairdressers in and Matrix Artistic Educator Julia an author and entrepreneur. the professional beauty industry. Gillihan will light up the Main Stage Known for her no-nonsense Michael has been inspiring with their take on this year’s hottest approach and savvy business hairdressers for years in salons, on color trends, cutting techniques expertise, Coffey has been platform and at his world famous and the latest Styling products widely credited for her ability to help struggling businesses and INSTITUTE OF COURAGE. from Matrix and DESIGNLINE. transform people’s lives. She draws on her own life experiences Michael was recently awarded the At Regis we believe style and to offer straightforward advice NAHA (North American Hairdressing beauty serve to enhance your and the empowering message Awards) lifetime achievement own unique journey. Our stylists of inner beauty and strength. award for his contributions to the are supported by the industry’s Her television show, speaking professional beauty industry over best education with ongoing appearances, and books inspire the last 50 years. Michael is known training in the most current trends men and women around the best for his ROCKSTAR style, world and techniques. Equipped with world to take charge of their lives, famous cutting system, and his BIG knowledge, skills and some of their businesses, and their futures. heart. the best professional hair care products available, including Outside of Tabatha Takes Over, Having previously created and DESIGNLINE and Biolage. Tabatha has expanded her television presence to include a then sold Big Sexy Hair, Michael recurring guest co-hosting role on waited out his non-compete and Matrix is committed to serving the CBS daytime series, The Talk. is now back on the scene with the each and every community She has shone on the red carpet latest creation in professional styling salon and empowering stylists to as Award Show Correspondent products: ROCK YOUR HAIR. create positive change for their for TV Guide Channel at the clients and the world around Academy Awards and has Michael’s vision behind Rock Your them. Through inspiration and appeared as an expert on Hair is to do more than inspire innovation, Matrix supports every Fashion Wrap to critique red women to wear Rockin’ BIG BOLD salon professional to achieve their carpet looks for the Grammy HAIR, he wants to give back. A dreams and IMAGINE ALL THEY Awards and the Academy portion of all Rock Your Hair sales CAN BE. Awards. seeking to balance their go towards supporting shelters family lives with their careers. for abused and battered women and helping them to start their lives again.

IMAGE is EVERYTHING 2 stage

SUNDAY SUNDAY 12:00PM - 12:40PM 3:00PM - 3:40PM MONDAY 11:20AM - 12:00PM MONDAY 2:20PM - 3:00PM SUNDAY 1:00PM - 1:40PM raul Julie Soukup justin martez Michael McGraw thomas

At 16 years of age, Raul Martez Supercuts National Artistic Directors Justin Thomas, “the prodigy”, is launched his career in San Juan, Julie Soukup and Michael McGraw platform artist and international Puerto Rico, and within two years bring to you the latest trends in artistic director for Hattori Hanzo became an award-winning hair men’s styles delivered to you only Shears. Justin is progressively designer, including three years at Supercuts! changing our industry with his as Master Educator for John Paul unmatched style and aggression Mitchell System. If you’ve got a passion for style, to bend the fundamental rules of along with an eye for detail, hairdressing. In his class you will be A native New Yorker, Raul’s first Supercuts is the place for you. challenged to open your mind and exposure to haircutting was his With a friendly, upbeat focus, explore your own natural talents father’s barber shop, where he we provide the opportunity and and be uplifted to regain your began learning the trade at the flexibility you need for professional inspiration as a true hairdresser. age of seven. growth. Together we will discover the true Developing a passion for Whether you’re just starting out, meaning why we entered this innovation, Raul’s dedication looking for a change, or making industry by not learning HOW to to the art of hair design quickly a come-back, Supercuts offers cut hair, but by learning WHY we became evident. the tools, training, and customer do. This is the why behind the how. volume to fast-track your career. Justin has been educated, trained, His travels to Central and South At Supercuts, we pride ourselves and collaborated with some of the America have impacted some on a positive atmosphere where biggest names in the industry from of these countries’ leading hair teamwork sets the tone so you can Beverly Hills to New York and San designers. do your best work – no matter the Francisco. role. The foundation of Raul’s success is Hattori Hanzo Shears are used by based on one philosophy: “BE THE Ongoing training and education many of the top stylist in world. BEST!” are a major focus at Supercuts – Whether it’s the cover of Vogue, and we pay our stylists to attend. New York Fashion week, or Back “I believe one must be a student That’s why they’re among the Stage on Broadway you will find our for life” most skilled and confident in the shears going to work, making the industry. In-salon seminars, live- world we live in a more beautiful model practice, renowned artistic place. hattorihanzoshears.com directors and award-winning In 2010, Hattori Hanzo Shears videos help you stay current on the launched a non-profit organization latest trends in cuts, styles, color, which rallies hair stylists around the waxing, client communication, country to support the training and more. Not only are Supercuts of women in the art & science of stylists fully trained through our hairdressing as an alternative to exclusive Hair Stylist Academy, they prostitution and human trafficking. are recertified every year. supportthetrade.org

IMAGE is EVERYTHING 3 02 MAIN STAGE 26 BARBER COMPETITION 06 HAIR 27 NAILS 12 HAIR COLOR 28 HANDS-ON 14 EXTENSIONS AND WEAVES 30 DAYSPA 18 MULTICULTURAL 31 CONTINUED EDUCATION 21 BUSINESS 32 PARKING,DRIVING & HOTEL 24 BARBER

Hands-On Workshops WORKSHOPS ARE PRICED IMAGE SEPARATELY AND ARE LIMITED BY THE NUMBER OF SEATS IN Oct 1 - Nov 14 $50 THE ROOM. IMAGE Show Day Rate $75 Receive complimentaryspa admission to image spa with the November 15th, purchase of your show ticket. Sunday Oct 1 - Nov 14 $40 9am - 6pm Show Day Rate $50 Kay Bailey Hutchison Convention Center November 16th, Hall D REGISTRATION INCLUDES ACCESS TO EDUCATIONAL CLASSES, ENTRANCE Monday 650 S Griffin St, Dallas, TX 75202 TO THE EXHIBIT HALL AND MAIN STAGE 9am - 4pm PRESENTATIONS. IMAGE is EVERYTHING 4 IMAGE is EVERYTHING 5 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

TEXTURE ALTERATION Sunday : 2:00PM - 3:30PM

Everything old is new again! The new millennium brought old school hair trends back.... such as the afro, braids, and pressing natural hair straight. The old trends, however, can be achieved using new and improved methods. Join Chris as he shares new tricks for old school

Trends: Learn everything from elongating overly curly hair to a wavy smooth pattern without shrinkage, or transforming overly curly hair to weightless, frizz free straight hair (all without damage or excessive flat Presentations by: ironing) while simultaneously rebuilding the hair. Yes it can be done! This is a class you don’t want to miss for success in 2015 and beyond!!! CHRIS NOBLE

• Understand why client wants to be natural • Understand what the desire look of curls are • Full consultation • Product ingredient knowledge • Tool knowledge • Step by step instructions on elongating curly hair • Step by step instructions on smoothing natural hair • Tips of straightening natural hair

SILK BLOWOUT PATTERN CUTTING STRAIGHT & NATURAL Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Sunday : 4:00PM - 5:30PM Monday : 2:00PM - 3:30PM In every haircut, there is a pattern to Silky straight African American hair is the Do you have clients who suffer from dry, follow, but in order to follow the pattern hottest trend now. At this point stylist have frizzy, damaged, or curly hair? Is your client you must first understand the terminology to give there client what they desire, which natural and want to go from silky straight of hair cutting. This class will first break is the relaxer look without the relaxer. In to curly every week? Are you frustrated down hair cutting basis from positioning, order to achieve this goal successfully because you can’t seem to figure out the notching, sectioning, and degrees. Once You have to understand the hair internally difference between Dominican blowouts, complete, Chris will demonstrate how all and out, product ingredient knowledge, Keratin smoothing treatments, and how terminology works together to complete and tool knowledge. After this intensive to flat iron the hair each week without any perfect haircut. Let’s make a pattern! informational class you will be able to damage? Clients often want whatever decide what’s best for your clients straight they see and expect you to deliver • Identify how patterns are made in hair and natural hair. damage and chemical free results. This cut designs class will teach you how to create the • Review haircutting vocabulary • Understand why client wants to be fabulous blowout look without extra heat • Understand which tools is used in which straight and natural damage, pointless roller setting or several pattern • Understand who your competition is in flat iron passes. You will be able to give • Understand the different haircutting the industry “Dominicans” and why your clients beautiful, natural hair with lots degrees • Full consultation of movement. As a bonus, students will also • Demo haircuts using patterns • Product ingredient knowledge learn how to rebuild damaged hair while • Tool knowledge providing the blowout without additional • Step by step instructions on smoothing steps or using deep conditioners under the natural hair dryer. • Tips of straightening natural hair

• Define what a blow out really is • Explain the difference between blow out, Dominican blow out, Brazilian blow out, silk press • Review hair types and textures • Review product knowledge • Unveil how to repair damage hair during the blowout process • Demonstrate and explain blow out process steps • Tips to create silky hair • Discuss tools needed • Retail discussion

IMAGE is EVERYTHING 6 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

SHEAROLOGY INTRODUCTION TO TRICHOLOGY DERMATOLOGY OR TRICHOLOGY...WHICH Sunday : 12:30PM - 2:00PM Sunday : 10:00AM - 11:30AM PROFESSION SHOULD ADDRESS HAIRLOSS Monday : 12:30PM - 2:00PM Sunday : 2:30PM - 4:00PM As a certified Trichologist, join Rodney to Monday : 10:00AM - 11:30AM How much do you know about your main identify the many types of alopecia and tool of your business? Learn about your what options are available for your clients Hairloss affects 50 to 80 million Americans shears from internationally renowned that are suffering with these conditions. in the United States, which translate to 1 scissor expert and champion winning Come learn how you can become in 4 clients. These people are seeking help shear sharpener, Bonnie Megowan. This a certified trichologist with our new but don’t know where to turn for answers. class will answer some of the following certification program. questions: Traditionally, dermatology has addressed If you have clients that suffer with the this issue, but this class will equip you with 1. What is your cutting personality? How following disorders, then this class is for you. the knowledge to prepare you to include does this affect your shear selection? This presentation will help you, the stylist, this service in your salon. understand hair and scalp disorders. 2. What is the best length of shears for Being a hairloss provider will increase your your hand? Find out. • Hair Breakage profit margin as well as the confidence of • Thinning Hair your clients. 3. How can you maintain and repair your • Receding Hair Lines shears with simple tools you have on • Bald Spots Presentation by: hand? • Baldness RODNEY BARNETT • Hair Loss 4. Why are there so many different handle styles, Plus... a new feature will be provided steels, colors and variety of showing you how to use the digital hair specialty shears and how and scalp viewer scope. are they used? Presentation by: Presentation by: RODNEY BARNETT BONNIE MEGOWAN

CUTTING & ARCHITECT THE NATURAL EXPERIENCE - 14 CARROT HAIR VENTILATION: CREATE NATURAL HAIR Sunday : 10:00AM - 11:30AM SILK PRESS PIECES & PIECE OF MIND Monday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Sunday : 10:00AM - 11:30am

With design and form ever changing over What is a 14 carrot silk press? A “silk press” Hair loss can impact ones self-image and the years, hair cutting curriculum plays a is a hair straightening method in which self-esteem. Many people wear cranial paramount part in it. Today’s hair cutter your hair is first infused with silk serum like prosthesis to cope with hair loss due to takes the same approach to cutting hair 14 carrot by Hair Trendz flat- ironed straight baldness, alopecia or chemotherapy. as an architect takes to architecture. on medium to high heat setting. A silk press Most insurance companies pay for Hair cutting is a step by step systematic results in straight hair that is not weighted custom wigs to meet special medical approach and can not be executed with down with oil. A silk press can also leave needs of customers suffering from medical a “10 minute” mentality. It is manifested your hair looking and feeling silkier and procedures such as radiation or hair follicle from an “inside out” perspective. shiner than a traditional flat-iron. Come related diseases. Now you can learn how learn how to achieve runway flowing hair to create and sell beautiful natural looking What you see in the finished look, only for your clients. wigs and hairpieces with our innovative exists because of what you do on the hair ventilation technique… inside....it’s called the Bauhaus Theory. If Goal: you haven’t seen it....you don’t wanna • Adds Moisture • Tools and Supplies Needed miss it. Chuck breaks it down like no one • Gently lift the cuticle for better • Single Knotting else. penetration of conditioner • Double Knotting • Promotes hair strength and elasticity • Closures Presentation by: • Enhances your natural • Cranial Prosthesis CHUCK CAPLE shine and volume • Marketing Strategies • Come Enjoy the Natural Experience Presentation by: JUSTIN KACE Presentation by: TISH SUTTON

IMAGE is EVERYTHING 7 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

Presentation by: DESTINY COX

FOIL II FORTUNE KUT FASHION SERRATED CUT & COLOR TECHNIQUES Sunday : 2:00PM - 3:30PM Sunday : 4:00PM - 5:30PM Monday : 2:00PM - 3:30PM

Learn basic foiling techniques that will This class was created to inspire, provoke, Join us as we celebrate the creativity increase your color revenue in the salon. push and wake up beauty industry across of haircutting and coloring in dramatic Learn the art of retailing your techniques. the globe. Destiny Cox, Master Educator & fashion. Learn runway head turning Whether you’re a student or seasoned Platform Artist comes to bring life to dead “Serrated Razor” techniques and the professional you can learn to breathe life and boring haircuts with her signature KUT “Serrated Color” techniques. This class into boring color and salon services. FASHION techniques! was created to inspire and push you into a level of creativity never seen before. This class will discuss the TOP TEN marketing Whether you’re a new or seasoned tips to make a fortune behind the chair professional this trend cutting class is for This class will discuss panel placement, with foils. Experience the “Good Life” one you! Learn custom tailored cuts for the color & attitude selection of each client. foil at a time. Increase your value as a salon and runway. Learn to create a Learn to develop a storyline behind each Stylist/Colorist within your salon that keeps storyboard, by using color accents with color you create and edgy cuts with them coming back for more. sleek and trendy cuts to play up fashion. dramatic color fashions. Enhance your stylistic cutting techniques This class is tailored to Barbers & Stylist. The by revisiting the foundation of haircutting Meet & Greet The DCI team, who will DCI team will be delivering knowledge elements. bringing it from all over the country. like never before and cutting edge cut & color techniques to take you from “Foil 2 Fortune”.

HAIR REPLACEMENT TECHNIQUE ADDING HAIR REPLACEMENT ROCK YOUR HAIR Sunday : 3:00PM - 4:30PM Sunday : 1:00PM - 2:30PM Sunday : 9:00AM - 6:00PM Monday : 1:00PM - 2:30PM Monday : 9:00AM - 4:00PM Do you have clients with thin or balding areas due to alopecia, medication or This course is designed to instruct you Get inspired and explore the depths other scalp issues? the Hair Care Professional in transitioning of your own creativity as Michael your clients from a Hair Weave to Hair demonstrates and explains “Angles in In this class you will learn this tailored Replacement. This course touches on all Motion” his sequel to “his world renown process that matches real hair to your necessary operations including ordering, cutting system” Structure in Motion.TM cutting-in, servicing, lab techniques, clients own to create a ; beautiful and Michael continues to be one of the most bonding methods, consulting, product natural looking head of hair all within beloved and sought after artists known knowledge, repair and much more. 1 ½ hours. No longer will your clients rely as the “Hairdresser’s Hairdresser” for all • FITTING, ATTACHING, REMOVAL & generations. His popularity continues on wigs just to cover these embarrassing MODIFYING areas. With this technique your clients to grow with sold out crowds at industry will look and feel great while enjoying an Class Participants need to bring the trade events, fashion editors, beauty active lifestyle. following: bloggers, and social media. • Book “Don’t Lose Your Clients Because This weave technique is performed without They Are Losing Their Hair” Presentation by: the use of braids, glues, links or clips and • Notebook and Pen MICHAEL O’ROURKE with no harm to the natural hair. It will last • Hair Loss Mannequin for 2 to 4 months and you can charge • Bald Rubber Head (Can be purchased $300 to $800 per client. from Gigi) Remember!!!! The more weave techniques • Needle & Thread you know, the more clients • Scissors you can service. • Rat Tail Comb • Whatever Bonds You Use Presentation by: • Whatever Tapes & Solvents You Use SHARON REAMS Presentation by: GIGI FORD IMAGE is EVERYTHING 8 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

Presentation by: NAITCOLE MICHELLE

REGIS CORPORATION & MATRIX Sunday : 10:00AM - 11:30AM ELEMENTS OF STYLE SIGNATURE FORME Monday : 10:00AM - 11:30AM Sunday : 4:00PM - 5:30PM Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Monday : 1:00PM - 2:30PM Regis and Matrix are an unbeatable combination…Regis Artistic Director Elements of Style is a LIVE Look Book of FORME is an AMAZING haircare line Marlena Isbell and Matrix Artistic Educator Look & Learn demonstrations focusing on developed by Naitcole Michele of Julia Gillihan will show you how to take The Short Haircut Principles, while providing Naitcole Michele International over the your salon guest from daytime to holiday visual design elements and principles past ten years. This course is designed time and back into your chair for a return of fundamental haircutting techniques. to teach students and Stylists about the visit in 6 to 8 weeks. In this course you will learn and discover FORME presentation and magic. amazing visual designs. These ideas will At Regis we believe style and beauty serve continue to elevate you as a stylist and Learn how to FORME an amazing haircut to enhance your own unique journey. Our produce excellence. and Fall 2015 trends. Embrace and stylists are supported by the industry’s understand degree angles and how they best education with ongoing training in Learn to implement styles from the work. Learn innovative techniques with a the most current trends and techniques. “Roaring Twenties” to “Futuristic Funk” razor, shears and carving comb. Embrace Equipped with knowledge, skills and some via implementation of hair cutting product knowledge, the importance of of the best professional hair care products techniques such as: Slide Slicing, Notching retail and how to apply this to your career. available, including DESIGNLINE and and Windmill Layering. You will build on This class is sure to become your secret Biolage. fundamental knowledge while discovering weapon. design elements you are sure to use for a Matrix is committed to serving each and lifetime! every community salon and empowering stylists to create positive change for their clients and the world around them.

Presentation by: JULIA GILLIHAN & MARLENA ISBELL

CUTT TO THE ART TRUTH IN SCIENCE SHAPES & BALANCES Sunday : 2:00PM - 3:30PM Sunday : 4:00PM - 5:30PM Sunday : 3:00PM - 4:30PM Monday : 12:00PM - 1:30PM Monday : 10:00AM - 11:30AM Monday : 1:00PM - 2:30PM

Quality of techniques and inspired • Re-Bonding after Relaxing services. Shapes and Balance is a Color perspective unite to give every hair • Neutralizing Sodium Hydroxide. Cutting System is designed to guide professional a superb step-by-step • Correcting and Normalizing hair. a professional hairstylist or a future learning experience. This class provides • Advanced study on pH as Pertains to professional on developing their artistic clear instructions, supported with a Chemical Services. abilities , allowing further creativity montage of inspirational material. Presentation by: behind the chair , while combining The Cut takes on variations of strong RICK DUNLAP both “Cutting and Coloring” system asymmetrical geometric fringes, and most important client retention to harmonized with fascinating finishes that help build your business. RAULMARTEZ accentuate the shape, which is forever the academy philosophy of shapes fresh. and balance means that cut and color must work together in harmony. No cut Presentation by: is completed without the added value KEVIN MARTIN of color.

Presentation by: RAUL MARTEZ

IMAGE is EVERYTHING 9 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

“RARE BLENDS” KERATIN TREATMENT “RARE BLENDS” KERATIN TREATMENT SCISSORS EXPOSED Sunday : 9:30AM - 11:00AM Domingo : 9:30AM - 11:00AM Sunday : 2:00PM - 3:30PM Sunday : 1:30PM - 3:00PM Domingo : 1:30PM - 3:00PM Monday : 2:00PM - 3:30PM Monday : 9:30AM - 11:00AM Lunes : 9:30AM - 11:00AM This is a look & learn class, showcasing Learn the divine benefits of using our Conozca los beneficios divinos de the use of Excellent Edges scissor brand. safe, unique Brazilian Keratin treatment el tratamiento sano de la queratina Using various techniques, these scissors by Bionanza Cosmetics. brasileña elaborada por Bionaza will prove to enhance the cutting Cosmetics. efficiency of stylists from beginners to Take advantage of this once in a life experienced. We welcome everyone time opportunity. Learn valuable tips and Aprovecha esta gran oportunidad y to stop by our booth & get a hands-on tricks in hair care. aprenda valiosos consejos y trucos de lo demo of the scissors! nuevo en la belleza. Presentation by: Presentation by: DINOR PROFESSIONAL Asiento es limitado!! Aprovecha esta SERIOUS ABOUT SCISSORS STAGE B valiosa demostración.

Presentation by: DINOR PROFESSIONAL STAGE B

in Spanish

MAN-BOBS AND BROOMSTICKS INNOVATIVE HAIR STYLING TECHNIQUES HATTORI HANZO LIVE DEMOS Sunday : 10:00AM - 11:30AM & TECHNOLOGY FOR BEAUTY Sunday : 9:00AM - 6:00PM Monday : 10:00AM - 11:30AM PROFESSIONALS Monday : 9:00AM - 4:00PM Sunday : 9:00AM - 6:00PM A stylist’s approach to barbering using Monday : 9:00AM - 4:00PM Justin Thomas, “the prodigy”, is platform scissor only barbering techniques. artist and international artistic director for This demonstration will educate consumers Hattori Hanzo Shears. Justin is progressively • Alternative time saving techniques and beauty professionals on the many changing our industry with his unmatched utilizing shear over comb cutting and point techniques of hair styling using our style and aggression to bend the cutting floating plate technology & discuss fundamental rules of hairdressing. In his • Slide blending and texture on short hair benefits of using 100% Pure Infrared Heat class you will be challenged to open your • Longer men’s haircutting and man-bobs for styling. Come see us in Booth 410. mind and explore your own natural talents • Explaining why reaching for the shears and be uplifted to regain your inspiration instead of the clipper will justify a higher We will cover the following topics: as a true hairdresser. priced men’s cut • Brief History of iKONIC • Simple marketing that will not make him • Why use 100% Pure Infrared? Together we will discover the true meaning think twice about going anywhere else • Natural Two Day Curls why we entered this industry by not than your chair and will maximize your • Natural Beach Waves learning HOW to cut hair, but by learning income and most valuable client base • Using the Supernova to its full potential WHY we do. This is the why behind the (men) how. Justin has been educated, trained, Presentation by: and collaborated with some of the biggest EMILY GENGLER, MATT KAPULSKY names in the industry from Beverly Hills to Presentation by: New York and San Francisco. JUSTIN THOMAS Presentation by: HATTORI HANZO SHEARS Men’s Cutting Course

IMAGE is EVERYTHING 10 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

Men’s Presentation by: Cutting GREG ZORIAN Course

FADES AND FLATTOPS BARBER SHEAR AND STRAIGHT RAZOR COCKTAIL FOR SUCCESS Sunday : 10:00AM - 11:30AM SCULPTING CLASS Monday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM Greg will teach you the how to use the Come learn how to customize your three clipper system to achieve the best Learn how to master the barber shear over current clients and upgrade their results. Learn how to blend out perfectly comb technique, pick up hair correctly experience with treatments and blends balanced fades without any lines of with your fingers, how to sculpt and that will invigorate their hair, scalp, and demarcation. Learn how to cut your texturize hair with a straight razor, when to senses! haircut time in half by eliminating the use a traveling guide vs. a stationary guide, majority of the blending process while and much more. Start incorporating these cutting at a slower pace. techniques right away to enhance your Presentation by: finished product, wow your customers, gain KAYLA CRAWFORD & CHRISTINE DROWN Greg will teach you the most efficient way an edge on your competition, and most to cut a square shape on a round object. importantly earn more money! Learn the concepts behind the flattop in order to deliver that perfect shape with a • How to master shear over comb flawless fade. • When to use longer shears vs. shorter shears • The importance of using the correct • When to use an offset grip vs. swivl clippers and blades for fades and flattops thumb grip • How and why different clippers and • To sculpt hair with a straight razor for a blades leave a different finish on the hair better finish • When to use a detachable vs. • How to texturize hair with the razor over adjustable blade clipper comb technique • Take the blending step out of your • How to create natural haircuts hairlines without picking • Create the perfect square up a clipper shape flattop • How to apply these techniques to popular hairstyles

Presentation by: ANTONIO TARRELL

CUTTING DONE “WRIGHT” CUTTING LITERACY CURVATURE DESIGN Sunday : 4:00PM - 5:30PM Sunday : 12:00PM - 1:30PM Monday : 12:00PM - 1:30PM Monday : 12:00PM - 1:30PM The Cutting Literacy Course offers a The Curvature Design Course focuses on In this course instructions and fundamental understanding of the creating “curvature” shapes using Antonio demonstrations of proper hair placement critical and practical aspects of cutting Tarrell’s signature curved comb, DACurve and cutting will be provided for learners techniques, cutting tools, combs and by Antonio Tarrell. This course introduces to produce a natural looking style while understanding how the hair will fall after the principles of curvature design and performing a triangular graduated it’s been cut. Students will learn how to addresses how to apply DACurve by hair cut with various hair installment navigate, evaluate, create, and critically Antonio Tarrell in order to cut precise techniques. apply all of the information by using a concave/convex shapes. The overall wide variety of different cutting tools and creative and visual approach of cutting Presentation by: techniques. is explored through the fundamentals of YVETTE HOLLOWAY-WRIGHT design. Through applying their own creativity, method and approach, students will The Course includes a breakdown of recognize cutting literacy’s significance in understanding, comb placement, the creating works of art. effects of concave /convex shapes, creating panels, elevations, and creativity. The course culminates in students designing and creativity.

IMAGE is EVERYTHING 11 HAIR COLOR *all classes are complimentary unless otherwise indicated — new classes added daily*

TAKING “PRAYER” OUT OF THE HAIR SHAPES & BALANCES COLOR ASSEMBLY COLORING PROCESS Sunday : 3:00PM - 4:30PM Sunday : 12:00PM - 1:30PM Sunday : 2:00PM - 3:30PM Monday : 1:00PM - 2:30PM Monday : 12:00PM - 1:30PM Monday : 2:00PM - 3:30PM Shapes and Balance is a Color Good coloring results can’t happen unless How many times have you applied color Cutting System is designed to guide you follow a strategic process in order to to your client’s hair and “prayed” that a professional hairstylist or a future receive the correct results. Time, texture, it would come out satisfactory? How professional on developing their artistic porosity, and levels, all have to be taken many times have your clients requested abilities , allowing further creativity into considerations when creating the a color service and you “prayed” that behind the chair , while combining color formula and skipping just one step they wouldn’t ask for something that you both “Cutting and Coloring” system could create a disaster. Many times, hair couldn’t deliver?...or ask for something and most important client retention to color desired results aren’t achieved simple you didn’t know how to do? help build your business. RAULMARTEZ due to a lack of communication between the academy philosophy of shapes you and your client. Learn how to properly Have you ever had a client request color and balance means that cut and color assemble color from the initial consultation and you “prayed” they would ask for must work together in harmony. No cut to the rinsing the color at the bowl. something simple like a semi color and not is completed without the added value a permanent color because you didn’t of color. •Understand the type of hair you are know how to formulate? That saying that dealing with “prayer changes things” is true but it has Presentation by: •Identify if hair is virgin or previously no place in the color service. If you don’t RAUL MARTEZ colored know color, you don’t •Identify desire color vs. natural color know Chuck. He will show •Understand color you how to take “prayer” correction out of the color service • Creating the formula and replace it with pure • Color maintenance “know how”. Presentation by: Presentation by: CHRIS NOBLE CHUCK CAPLE

Presentation by: DESTINY COX

TEACH ME COLOR SECRETS OF A COLORIST: NATURAL SERRATED CUT & COLOR TECHNIQUES Sunday : 10:00AM - 11:30AM TEXTURED HAIR Monday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM Have you experienced levels of frustration, Join us as we celebrate the creativity tired of the fluff? Are you scared of hair DCI joins you on the journey to successfully of haircutting and coloring in dramatic color? color natural hair. Stop covering it up and fashion. Learn runway head turning learn to attack the secret fear of color “Serrated Razor” techniques and the DCI comes with 20 years of experience treating natural hair. Learn to transform “Serrated Color” techniques. This class and 15 years in the classroom certified to your clients with age defying hair color. was created to inspire and push you into a break it all down and finally “Teach You Learn the secrets to giving your clients level of creativity never seen before. Color”. If you have a hunger to elevate gorgeous hair color with dimension. Learn your skills and finally GET IT from color the secrets to beautiful reds, coppers, This class will discuss panel placement, theory to tips and techniques on gray hair blondes and the ultimate going black color & attitude selection of each client. challenges to decoding the mysteries of formula that does not fade. Say good Learn to develop a storyline behind each bold blondes, reds, and color corrections. bye to embarrassing yellow and green color you create and edgy cuts with hair and hello to conquering gray hair dramatic color fashions. Don’t miss this experience whether you’re with no mistakes. an aspiring Colorist or seasonal veteran, Meet & Greet The DCI team, who will it’s something to learn in every DCI class. These techniques are for relaxed, bringing it from all over the country. This class will sure to be personalized and natural, transitional clients alike. The DCI explosive. team will be delivering knowledge like never before and cutting edge cut & color techniques. This is a class you don’t want to miss!!

IMAGE is EVERYTHING 12 HAIR COLOR *all classes are complimentary unless otherwise indicated — new classes added daily*

LET’S TALK HAIRCOLOR WITH SHERRY HAIRPAINTING RATAY, SHERRY RATAY INC. Sunday : 2:00PM - 3:30PM Sunday : 10:00AM - 11:30AM Come learn this technique that is all the SAVE UP TO In this open forum about hair color rage right now! Hairpainting/Balayage technology, science & facts, Sherry will is the #1 asked for highlighting method discuss key topics about the principles in salons due to its artistic approach in of hair color in the way it is delivered, placement. We will be showing this method developed, used and misused in today’s with Oyster’s bleachy cream which is an oil beauty industry. This lecture will cover based lightener. major scientific topics which will create an open dialogue of factual knowledge Presentation by: amongst beauty professionals. KAYLA CRAWFORD & CHRISTINE DROWN $25 • The 7 stages of lifting • The truth about hydrogen peroxide buy your • What is Olaplex • What is PPD (Paraphenylenediamine) ticketsOnline atnow • The facts between MEA (Monoethanolamine) & Ammonia www.theimageexpo.com Presentation by: or call 877.219.3976 SHERRY RATAY

PHOTO COURTESY OF SALON RATAY IMAGE is EVERYTHING 13 EXTENSIONS AND WEAVES *all classes are complimentary unless otherwise indicated — new classes added daily*

HAIRLOCS Sunday : 9:00AM - 6:00PM Monday : 9:00AM - 4:00PM

Presentation by: Hairlocs now offers 4 systems! I-Tip, U-Tip, Tape, and Wefts. Simply choose the system that JUSTIN KACE works best for you! Our goal is providing you with the best possible quality hair extensions for the very best prices available! MICRO LINK FUSION Sunday : 2:00PM - 3:30PM Come see us in Booth 438 for more information! With this technique, we will show you how small micro links are used to attach tiny strands of pre-tip hair. This method is very undetectable and can be worn in a high ponytail and updos. You can also wash the hair with this technique and relax the Presentation by: edges. HAIRLOCS

This method of hair extensions is the most preferred by those that desire natural looking hair. This is one of the few hair extension techniques that do not require the use of heat, adhesives, chemicals, sewing and or braiding methods. This technique will last up to 5 months with proper maintenance and care.

Topics: • Tools and Supplies Needed • Hair Prep • Parting and Sectioning Technique • Micro Ring Application • Pre-tipped Hair Application • Removal Technique

KERATIN FUSION EXTENSIONS SEAMLESS TAPE EXTENSIONS CREATE BEAUTIFUL LOC EXTENSIONS: FAUX, Sunday : 4:00PM - 5:30PM Monday : 10:00AM - 11:30AM YARN, SILKY & AFRO KINKY Monday : 2:00PM - 3:30PM Master the look of natural hair with the Witness live demonstrations on how to Keratin Fusion Extensions Technique! Learn successfully make and attach your own Faux Locs, Yarn Locs, Silky Locs & Afro Kinky how to achieve smooth free flowing Tape Extensions. No longer will you have to Loc Extensions are a great way to wear extensions with no bumps, no braids and purchase commercial made hairpieces for long, mature-looking Locs without waiting no sewing. This is also the procedure your clients. for the natural hair to lock and grow. Loc majority of the celebrities use. Extensions are also low maintenance and You will learn how to make the tape weft can be left in the hair as long as desired. Now your clients will be able to wear from beginning to end, using our new Now you can learn the progressive skills their hair up without the worries of trying innovative technique. Learn the best hair needed in this power packed seminar. to conceal weft tracks. The hair can to use and why. Also learn how to properly Gain insight, knowledge and hands-on be washed and styled as normal with attach the weft to your client’s hair and training in our innovative techniques… this technique and it is also the most removal system. This is a fantastic and quick natural weaving method available! This way to add extra length and volume to your Topics: technique will last up to 3-4 months with client’s hair. proper maintenance and care. • Tools & Supplies Needed Topics: • Client Consultations Topics: • Faux Loc Application • Tools and Supplies Needed • Silky Locs Application • Tools and Supplies Needed • How to Make Tape Weft • Yarn Locs Application • Hair Prep • Hair Parting Technique • Loc Extensions Application • Parting and Sectioning Technique • Tape Extension Application Technique • Marketing Strategies • Pre-tipped Hair Application • Maintenance • Removal Technique • Tape Extension Removal • Marketing Strategies • Marketing Strategies

IMAGE is EVERYTHING 14 EXTENSIONS AND WEAVES *all classes are complimentary unless otherwise indicated — new classes added daily*

ITALIAN KNOTS Sunday : 10:00AM - 11:30AM

Join us to learn this unique hair extension technique also known as elastic fusion. Used to add color, volume, or length to your own natural hair, Italian Knots are attached using a special application

You can use loose bulk hair or regular wefed hair for these additions which require no harmful bonds or links and lasts for up to four months. The strands are very lightweight and comfortable and causes less stress on the hair than Presentation by: traditional fusions. This method takes 4-6 hours to install and you can charge TARSHA WOODS up to $600 and up per client. THE U PART WIG DOUBLE LOCK STITCH UNDETECTABLE STRANDS Sunday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM Monday : 2:00PM - 3:30PM

Come and learn one of the most highly Increase your weaving speed and service This latest invention is a simple and requested and talked about wig methods. more clients with this money making affordable hair extension service that is U Park Wigs allow the client to use their own technique. Hair extensions require hair virtually undetectable and easy to apply. tresses for the hairline and part. Change additions that are secured to the base Gone are the days of fusions, braids, or clips! your client’s look in seconds! of the client’s natural hair in order to add length, texture, and color. They are an These unique strands come with the ends in Installation requires no gluing or sewing and increasingly popular salon service not only the shape of loops which are attached to can be easily put in or taken out. Lightweight for clients who are looking for something the hair using a special threading technique. and comfortable; the U Part Wigs acts as different, but also for those suffering from This allows attachment to the areas such a protective style and is the ultimate in hair loss. as the grown and hairline and against the convenience and versatility. These wigs are scalp. Also known as Microchet, this process extremely beneficial for women growing out Proper blending is also important to is quick with no pulling or damage to the short cuts or transitioning back to their natural achieve a natural look. Extensions can natural hair. NO HEAT, NO CHEMICALS! hair. This class includes demonstrations of be sewn to the foundation using a variety U Part Wig making techniques as well as of different stitches. Learn lock stitching, Undetectable Strands produces smooth, proper materials, maintenance and pricing. double lock stitching, and overcast flowing results and can be shampooed or stitching in this exciting class that is colored. Great for coverage and length guaranteed to bring in new clients and for find and thinning hair. Maximize hair expand your business. movement while adding volume with these hair extensions that will last up to 3 months.

WHIPPED INTO SHAPE Sunday : 10:00AM - 11:30AM

It is important for hair extensions to blend naturally with your clients own hair to avoid unsightly lines and an overall displeasing look. Whipped into Shape will teach the stylist state of the art styling techniques that DREAMCATCHERS will help with any styling challenges on hair extensions. This class will Sunday : 9:00AM - 6:00PM teach the stylist how to create texture, movement, edgy structures Monday : 9:00AM - 4:00PM and a natural finish. By using multiple tools it will allow the stylist to expand their craft on a creative level. This class will motivate, inspire and increase your DreamCatchers are no ordinary hair confidence in styling on hair extensions. “Let’s Get Whipped into Shape” extensions. Made of the finest hair, they can be styled, permed, and colored – allowing Goal: you to treat them exactly as you would your • Preform a corrective styling techniques own natural hair. • Demonstrate razor technique • Blend to achieve the exact look your client desires Most other hair extension companies de- • Discover how to create volume, texture and movement cuticulize the hair leaving it course and sometimes unmanageable. To ensure THE ART OF STYLING DreamCatchers elite quality, we leave the Sunday : 2:00PM - 3:30PM Presentation by: cuticles intact giving them an incredible silky Monday : 2:00PM - 3:30PM TISH SUTTON manageable quality and feel that will truly amaze you. DreamCatchers will enable you Want to try the latest celebrities weave styles but not sure how to achieve them? to transform the appearance of fine, lifeless or Break out of your Weave styling rut. This incredible class will show you how to create short hair into thick, long, beautiful looking hair. perfect runway looks on weave. Learn how to achieve those fantastic flowing trends What’s more, we don’t use any damaging styles that are popular in today’s market. In this class you will learn how to achieve a glues, waxes, chemicals or weaves as do polished look on weaves and have you clients stand out from the rest. most other hair extension systems. Goal: Come see us in booth 502 to learn more! • Learn elements of hair design • Principles of hair design • Demonstrate how to design hairstyles to enhance facial features Presentation by: • How to properly remove bonded weave DREAMCATCHERS • Come enjoy this class as we Style Out... Tools needed: Pen and Paper IMAGE is EVERYTHING 15 EXTENSIONS AND WEAVES *all classes are complimentary unless otherwise indicated — new classes added daily*

20 SECOND WEAVE EXTENSIONS Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM

THIS APPLICATION IS FAST AND EASY

This installation technique will save you time Presentation by: INTRO TO HAIR EXTENSIONS when you are servicing your clients and allows EUNICE JOHNSON Sunday : 10:00AM - 11:00AM you to make more money in your salons. You Monday : 10:00AM - 11:00AM will have the 20 Seconds hair extensions already pre made when your client comes in to have her weaving service done. This technique is long lasting, adds COLOR, Tape-In, I-Tip, and Fusion LENGTH, and THICKNESS and allows you to change up their look often. Learn how to make $500.00 From One Pack Of Hair using our design process! If you’re looking to get started in the hair extensions business, join Babe for a fun and Your Client’s Will Be Glad You Attended! informative training session featuring our Education Director Kari Fuller. This class will introduce you to all three professional hair WEAVING & EXTENSIONS TECHNIQUES extension methods (Tape-In, I-Tip (beaded), Sunday : 4:00PM - 5:30PM and Fusion). You’ll learn the best ways to install, maintain, and remove each method, Do you weave? There is more to hair weaving than sewing hair to a braid. and how to expertly blend extensions for the These techniques will help you to double your income and increase your weaving most natural look. Kari will also teach you services. These techniques will help you to make more money in your salons. There is about pricing and marketing extensions so more to hair weaving than sewing hair to a braid. you can grow your business.

These techniques will help you to double your income and weaving services. Participants will also receive a significant discount on all of our starter kits, so they can Advance Techniques take home all the tools they need to get • Making & Applying Tape-in Hair Extensions started installing extensions! • Make that Perfect Partial Crown Alopecia Unit • Micro Silicone Link Weaving Technique - no braid or glue Tools to bring: Pen, Paper. • Lace Frontal Techniques & Applications • Marketing Your Skills Presentation by: • Business Sections Promoting your satisfied clients, websites, IG, Facebook KARI FULLER • Questions and Answer Session

THE WEB WEAVE FRONTAL AND TOP UNITS MADE EASY Sunday : 11:00AM - 12:30PM Monday : 12:30PM - 2:00PM

The Web is a hot NEW sew-in weave Want to make quick and easy money? technique for clients who have hair but it Join Sharon in class for this sure money is very fine or thin and they want to cover Presentation by: making technique. Learn to make frontals it without causing damage to the existing SHARON REAMS and top units to quickly change an entire hair. hair style in an instant. Some clients like TRANSITIONAL CAMOUFLAGE change. Now you can amaze them with Monday : 10:30AM - 12:00PM The Web was created to give a natural these beautiful units that you will create in looking fullness to the thin area to match less than 30 minutes. Learn how you can In this class you will learn Transitional the rest of the client’s existing hair. This clip or sew these units for a quick profit. Camouflage(weave techniques). technique is done without the use of You can charge $150 to $300 per unit. You braids, glues, clips, links or infusions. The definitely don’t want to miss this class. This technique is designed for clients with WEB Weave is sure to excite you and a small area of thinning and you want to your clients. It will last for 2 to 3 months INTEGRATED ILLUSION MICRO STITCH successfully cover it with no braids, glues, (depending on the condition of the client’s WEAVE clips, links or fusions. No matter what or natural hair). You can charge $200 to $500 Monday : 2:30PM - 4:00PM where your clients’ hair thinning problems (depending on the size of the area). It are, there’s a transitional technique to doesn’t matter the degree of hair loss. Micro Stitch is one of the newest and most camouflage it with no damage to the natural looking extension techniques natural hair. This procedure can be done available, all without embarrassing lumps THE CLOSURE REVOLUTION in less than an hour. It will last for two to and bumps, no braiding, gluing, clips or Sunday : 1:00PM - 2:30PM three months, depending on the condition infusions. This technique is so fast and of the clients natural hair. You can charge easy that it will AMAZE you!!!!! A full head Many of us know that closures can make $200 to $500 per client. of extensions in fewer than 2 hours or less. or break a beautiful weave instillation. It It is performed using a simple needle doesn’t matter the cost of the commercial IN THIS CLASS YOU WILL LEARN; and thread and will last for two to three hair if the closure is not good then the • How to analyze and measure your months on any hair type or texture! entire style is not good. Today you will see clients head to determine which a variety of closures from flat to raised that transitional technique is needed. The micro stitch is so small that it is will sure to please you and your client. • How to perform the technique from practically invisible causing it to blend Purchasing closures are good but some beginning to end undetectably with your clients’ natural time you will need a more customized • How to cut your extensions using the Hot hair. It can also be used for clients with closure depending on the hair style. Razor to blend and add texture thin or balding areas. IMAGE is EVERYTHING 16 EXTENSIONS AND WEAVES *all classes are complimentary unless otherwise indicated — new classes added daily*

SAVE UP TO OUR HAIR YOUR WAY Sunday : 1:00PM - 2:30PM Monday : 1:00PM - 2:30PM

Does your resume include hair extensions? This overview will teach you the benefits of four extension methods:

• Classic – fusion extension method • I-Hair – I-tip extension method • T-Hair – tape extensions method • Cinderella Hair Strips – 3” (7.5cm) and secured in place with I-Links

Learn which technique to choose for each $25 salon guest, discover how extensions can grow your salon business by adding length, volume or chemical free hi-light, understand buyOnline your at www.theimageexpo.com tickets now how combining multiple methods can increase your income and save your guest or call 877.219.3976 valuable time.

Presentation by: CINDERELLA HAIR

IMAGE is EVERYTHING 17 MULTICULTURAL *all classes are complimentary unless otherwise indicated — new classes added daily*

TEXTURE ALTERATION Sunday : 2:00PM - 3:30PM

trends. Learn everything from elongating overly curly hair to a wavy smooth pattern without shrinkage, or transforming overly curly hair to weightless, frizz free straight hair (all without damage or excessive flat ironing) while Presentations by: simultaneously rebuilding the hair. Yes it can be done! This is a class you don’t want to miss for success in 2015 and beyond!!! CHRIS NOBLE

IMAGE is EVERYTHING 18 MULTICULTURAL *all classes are complimentary unless otherwise indicated — new classes added daily*

HAIR VENTILATION: CREATE NATURAL HAIR THE NATURAL EXPERIENCE - 14 CARROT CUTTING & ARCHITECT PIECES & PIECE OF MIND SILK PRESS Sunday : 10:00AM - 11:30AM Sunday : 10:00AM - 11:30am Monday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM

Hair loss can impact ones self-image and What is a 14 carrot silk press? A “silk press” With design and form ever changing over self-esteem. Many people wear cranial is a hair straightening method in which the years, hair cutting curriculum plays a prosthesis to cope with hair loss due to your hair is first infused with silk serum like paramount part in it. Today’s hair cutter baldness, alopecia or chemotherapy. 14 carrot by Hair Trendz flat- ironed straight takes the same approach to cutting hair Most insurance companies pay for on medium to high heat setting. A silk press as an architect takes to architecture. custom wigs to meet special medical results in straight hair that is not weighted Hair cutting is a step by step systematic needs of customers suffering from medical down with oil. A silk press can also leave approach and can not be executed with procedures such as radiation or hair follicle your hair looking and feeling silkier and a “10 minute” mentality. It is manifested related diseases. Now you can learn how shiner than a traditional flat-iron. Come from an “inside out” perspective. to create and sell beautiful natural looking learn how to achieve runway flowing hair wigs and hairpieces with our innovative for your clients. What you see in the finished look, only hair ventilation technique… exists because of what you do on the Goal: inside....it’s called the Bauhaus Theory. If • Tools and Supplies Needed • Adds Moisture you haven’t seen it....you don’t wanna • Single Knotting • Gently lift the cuticle for better miss it. Chuck breaks it down like no one • Double Knotting penetration of conditioner else. • Closures • Promotes hair strength and elasticity • Cranial Prosthesis • Enhances your natural Presentation by: • Marketing Strategies shine and volume CHUCK CAPLE • Come Enjoy the Natural Presentation by: Experience JUSTIN KACE

Presentation by: TISH SUTTON

ADDING HAIR REPLACEMENT Sunday : 1:00PM - 2:30PM Monday : 1:00PM - 2:30PM

This course is designed to instruct you the Hair Care Professional in transitioning your clients from a Hair Weave to Hair Replacement. This course touches on all necessary operations including ordering, cutting-in, servicing, lab techniques, bonding methods, consulting, product knowledge, repair and much more. • FITTING, ATTACHING, REMOVAL & MODIFYING

Class Participants need to bring the following: • Book “Don’t Lose Your Clients Because They Are Losing Their Hair” • Notebook and Pen • Hair Loss Mannequin • Bald Rubber Head (Can be purchased from Gigi) • Needle & Thread • Scissors • Rat Tail Comb • Whatever Bonds You Use • Whatever Tapes & Solvents You Use

Presentation by: GIGI FORD IMAGE is EVERYTHING 19 IMAGE is EVERYTHING 20 BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily*

Presentation by: NEXT LEVEL MARKETING MASTERCLASS KENDRA TIMMONS Sunday : 3:00PM - 4:30PM Monday : 1:00PM - 2:30PM

Attend this masterclass and learn proven strategies to grow your business and BECOMING A CUSTOMER MAGNET WITH THE WOW FACTOR! increase your cash flow. If you have a GOOGLE! Sunday : 1:00PM - 2:30PM strong desire to stay ahead of the current Sunday : 10:00AM - 11:30AM trends, to grow with expert status within Learn online and offline tips, techniques your local market, and to book your chair Learn how to dominate Google in your and strategies to give your business that solid, this Marketing Masterclass is for YOU! local area and outshine your competition WOW Factor and stand out from your Come, take a seat and leave with powerful with digital marketing! With just a little time competition. As a business owner, it’s strategies that you can implement into your out of your schedule each week, you important to stay ahead of the curve. business ASAP! can have such a HUGE return on such a Profit is equal to hard work and a whole lot minimal investment. You can get your of exposure. In today’s ultra competitive SALON THINK TANK- LIVE Q & A SESSION local business seen on Google and can market, the business world is more cut Monday : 10:00AM - 11:30AM have your phone ringing off the hook! throat than ever before. Salon Think Tank was founded with the • Why the look and feel of your website In this session you will learn: emerging beauty professional in mind. This can directly influence how potential • Simple changes can make a huge is an exciting time as well as a challenging customers view your business. difference in the way you look at your time in our industry, which causes us to • Learn how to create an online business and in the way customers will refocus, pay attention and execute! Come marketing plan to achieve business goals. respond to your advertising join us and participate in the launch of Salon • Find out how to get noticed by • The first and most essential part to your Think Tank, with a live, moderated panel of potential customers in paid and unpaid success industry leaders answering your questions search results and on local sites as well as • How to be strategic in creating an and sharing their views on the important social media. identity that no one will forget issues facing today’s beauty professional. • Discover how creating a website for • Why your website makes a BIG This session is focused on reshaping our your business can attract new customers difference and what to do about it thinking, growing our businesses as well as • Learn how to get your business, • Strategies to brand yourself to become solution-based discussions on some of the products and services listed on Google successful and stay successful current challenges within our industry today. and connect with potential customers. • Bonus: Developing your brand while Leave this session feeling empowered, creating multiple streams of income! enlightened and inspired! Can’t wait to see you there!

Presentation by: TOM WOODCOCK

GETTING AND KEEPING CLIENTELE COST EFFECTIVE INDUSTRY MARKETING IMPROVE YOUR SALES SKILLS Sunday : 10:00AM - 11:30AM Sunday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM

Salons and stylists work hard to build With all of the innovations in personal care Many people are in sales dynamics and clientele. Done properly, that clientele and styling, few take advantage of the have never been trained. Stylists and should be loyal and not swayed by price innovations in marketing techniques. In the service providers rely on simply their talent or location. Clients will drive miles and pay age of digital and social media, marketing and ignore the need for sales practices top dollar to get to their stylist of choice. costs are going down as opposed to up. that are effective and proven. Even What are the sales dynamics that cause Selling behind a marketing initiative is business owners are flying by the seat of this type of loyalty? How can you cultivate crucial to your success. their pants in their sales presentation and this type of client base? Who are my technique. targets? What sales techniques are easiest Whether individually, store or salon wide to use and most effective? marketing, it is possible to get market Often people count on their marketing penetration without spending a fortune. to do their sales work. Unfortunately with We will cover all of these areas and What are these techniques and how do the advent of electronic, affordable improve your overall sales performance. you implement them? What should you marketing, sales ability is getting even more It takes more than your talent or décor say, promote or highlight to get people critical. From reading body language, to develop a wide, dedicated clientele. interested? What are the best sources and speaking to sell and recognizing closing Many miss the opportunities that are right what type of costs are to be expected? points, sales is a profession that needs to in front of them. Miss them no more. be trained and practiced. Get some easy Analyze the methods you’re currently using to apply methods that can enhance your and determine if they’re truly effective or sales ability today. Tried and true points not. If you’re not getting enough people that work. in the door, it doesn’t matter how talented you are.

IMAGE is EVERYTHING 21 BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily*

Presentation by: DEB HUNT & APRIL POSTER

WORKING SMART MAKING MORE $ POWERFUL RECRUITING (THE DO’S AND HOW TO: MAKE YOUR BUSINESS MAKE YOU Sunday : 10:00AM - 11:30AM DON’TS MONEY Monday : 10:00AM - 11:30AM Sunday : 1:00PM - 2:30PM Sunday : 3:00PM - 4:30PM Monday : 2:00PM - 3:30PM In this class you will learn ways to increase By now you know that your staff supports your sales and have a team that is happy your salon as much as your customers, Are you working harder than your to work for your company! You will learn and that a powerful team can make a paycheck reflects? Or maybe that how to implement systems and manage huge difference for your business. This question had you asking “What Paycheck” them for the success of your company, course teaches recruitment strategies that Owners join us for this 90 minute fast passed your team and yourself! The only goals you attract the right people at the right time. business class supporting and inspiring you hit are the ones you set! to take your business on with renewed Powerful Recruiting” is designed to: passion, while generating more money • Making Retailing easy for your staff and • Give you the tools and systems needed and happier staff… your guests to recruit the right team • Maximizing what each guest is spending • Illustrate the best recruiting methods for • Review What’s Happening in business • Setting and reaching Goals (company new versus experienced technicians • Actions to improve profits & Individual) • Maximize your advertising effectiveness • Creating a plan of action • Having and Setting Clear Expectations to recruit the best • Leave Feeling hope and inspiration! • Help you Learn effective interview techniques CREATING MARKETING BUZZ “BRANDING A POWERFUL COMPANY IMAGE” Monday : 12:00PM - 1:30PM

Everything you do “speaks about your company” Your menu, business cards, product placement, product use, product choice, station presentation, professional dress and speech of the team. You are creating your company BRAND by all of these things.

In this class we will look at: • How to create the Brand “message” you want • Using Social Media to your advantage TAX SAVINGS AND MONEY MANAGEMENT LET’S BUILD YOUR BILLION DOLLAR BRAND • Knowing your “Silent Message”. FOR THE BEAUTY INDUSTRY PROFESSIONAL Sunday : 1:00PM - 2:30PM • Is your marketing conveying the Sunday : 12:00PM - 1:30PM message you want? Monday : 2:00PM - 3:30PM In this course Let’s Build Your Billion Dollar Brand students and Stylists will learn the This class is designed to assist in the seven key elements for building their basic understanding of business finance, personal and professional brands. bookkeeping and tax planning and preparation. We will share how the IRS • Who defines your brand? rules govern our day to day business lives • What is the message your brand should and what to do as business owners to win present? inside that structure. We will discuss and • When should you brand? define over 300 acceptable deductions • Where is branding necessary? to assist the professional in legally lowering • How are you defining your brand? their tax liability. • Why have a personal and professional brand? Presentation by: IVORY MIMS These are key questions this course will answer for you. Cosmetology is a very competitive industry. Gain insight and strategies to grow your business and create an unforgettable BRAND! Come discover the keys and secrets of brand development and learn how to create awareness which will place you in demand!

Presentation by: NAITCOLE MICHELLE

IMAGE is EVERYTHING 22 BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily*

Presentation by: JON GONZALES

THE PAYMENT PROCESSOR FOR THE PEOPLE GROWING A SUCCESSFUL AND PROFITABLE A HAIRDRESSER’S ROADMAP TO SUCCESS Sunday : 10:00AM - 11:30AM BUSINESS Monday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM Sunday : 10:00AM - 11:30AM Sunday : 2:00PM - 3:30PM His highly popular motivational and Have you been thinking about taking your Sunday : 4:00PM - 5:30PM educational class will help hairdressers salon to the next level and accepting credit Monday : 10:00AM - 11:30AM learn how to double and triple their cards? Or are you currently stumped by all incomes by showing them how to build various fees on your merchant processor The purpose of this powerful business class an upscale clientele and stand above statements? Sofia will walk you through is to help salon owners develop powerful the crowd. This class is highly endorsed deciphering a credit card statement and business skills, so they can take their salons by salon owners who want to bridge the give you tips on how the right payment and team to a higher level of excellence. gap between staff and management and processor will save you money and time, A trial and error approach to finding build a team culture. while helping your salon grow. solutions to the many challenges of owning a business is just too costly! • How to Create Value in Yourself and Presentation by: Your Skills SOFIA FIGUEROA After attending Jon’s tough love class, • How to Create a Demand for Your salon owners will be able to meet the Services challenges of owning a business with •How to Double and Triple Your Income confidence. •Proven Plan of Action for your Personal , His educational books on management Professional , and Financial Development and business and his seminars are •Develop Self Confidence and Self Esteem receiving rave reviews throughout the U.S. •Gain that Competitive Edge and Canada. •Identify and Avoid the causes of Customer Loss •Start on a Path to Financial Independence and Security

IMAGE is EVERYTHING 23 BARBER *all classes are complimentary unless otherwise indicated — new classes added daily*

BURY ME WITH MY CLIPPERS CUTTING WITH CONFIDENCE: FADING 101 THE SECRET AGENT Sunday : 12:00PM - 1:00PM Sunday : 1:30PM - 2:30PM Sunday : 3:00PM - 4:00PM

Angel Raws is one of the most in demand Fading is one of the most important Rodrick Brown is a barber educator and barbers in the country. Bury Me With My elements to any stylish cut. In this class, platform artist. In this class you will learn Clippers will focus on his clipper cutting Cutting With Confidence: Fading 101, how to get sharp, even hair lines using techniques with fading, designs, and staying instructor and inventor of Da Gauge liners, straight razors, and the newest on top of the latest trends in the industry. Derrick Smith will discuss the various styles liquid razor on the market “007: The Secret that incorporate blends, and a variety of Agent”. Rodrick will also discuss temporary Presentation by: techniques to achieve the seamless look color techniques and station sanitation. ANGEL RAWS of a perfect fade. Areas of focus will be: choosing the right clippers and guards, Presentation by: achieving perfection through consistency, RODRICK BROWN and time saving techniques.

Presentation by: DERRICK SMITH

CHAMPIONS TECHNIQUES CLIPPER CUTTING 101 MECHANICAL SHEARS Sunday : 4:30PM - 5:30PM Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 12:00PM

Janarius “J-Roc Da Barber” Harris will Getting up close and personal with the Learn the art of elevation, envisioning, show you how to do basic hair designs Art of clipper cutting. A guide for you to freehand clipper cutting freehand as well as more intricate pieces. You will create different techniques, fades, and slicing and point tapering. Meeting the learn about the best tools and products style variations. Learn more about what it demands of today’s precision cuts as to achieve the most unique hair designs. takes to create something unique with a well as product information and business J-Roc has appeared on The CW’s tool that’s Timeless. building tips. “Cedric’s Barber Battle”. Presentation by: Presentation by: Presentation by: EROS SHAW EROS SHAW JANARIUS HARRIS

IMAGE is EVERYTHING 24 BARBER *all classes are complimentary unless otherwise indicated — new classes added daily*

Presentation by: GREG ZORIAN

FADES AND FLATTOPS BARBER SHEAR AND STRAIGHT RAZOR MAN-BOBS AND BROOMSTICKS Sunday : 10:00AM - 11:30AM SCULPTING CLASS Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Greg will teach you the how to use the three clipper system to achieve the best Learn how to master the barber shear over A stylist’s approach to barbering using results. Learn how to blend out perfectly comb technique, pick up hair correctly scissor only barbering techniques. balanced fades without any lines of with your fingers, how to sculpt and demarcation. Learn how to cut your texturize hair with a straight razor, when to • Alternative time saving techniques haircut time in half by eliminating the use a traveling guide vs. a stationary guide, utilizing shear over comb cutting and point majority of the blending process while and much more. Start incorporating these cutting cutting at a slower pace. techniques right away to enhance your • Slide blending and texture on short hair finished product, wow your customers, gain • Longer men’s haircutting and man-bobs Greg will teach you the most efficient way an edge on your competition, and most • Explaining why reaching for the shears to cut a square shape on a round object. importantly earn more money! instead of the clipper will justify a higher Learn the concepts behind the flattop in priced men’s cut order to deliver that perfect shape with a • How to master shear over comb • Simple marketing that will not make him flawless fade. • When to use longer shears vs. shorter think twice about going anywhere else shears than your chair and will maximize your • The importance of using the correct • When to use an offset grip vs. swivl income and most valuable client base clippers and blades for fades and flattops thumb grip (men) • How and why different clippers and • To sculpt hair with a straight razor for a blades leave a different finish on the hair better finish • When to use a detachable vs. • How to texturize hair with the razor over Presentation by: adjustable blade clipper comb technique JUSTIN THOMAS • Take the blending step out of your • How to create natural haircuts hairlines without picking • Create the perfect square up a clipper shape flattop • How to apply these techniques to popular hairstyles

Presentation by: ANTONIO TARRELL & PIERRE GIBSON

14 STROKES OF SHAVING THE TRADITIONAL BARBER Sunday : 2:00PM - 3:30PM Monday : 2:00PM - 3:30PM

In order to be a successful barber you’re Barbering introduced in Rome in 296 B.C. going to need to know how to give a from the latin word “Barba” meaning proper shave by thoroughly understanding beard, is considered to be the oldest of the 14 Strokes of Shaving techniques and profession to date. The Traditional Barber how to sharpen and maintain your cutting course, Pierre Gibson instills in students tools. a deep understanding of traditional barbering theory and cutting techniques You’ll learn industry standard shaving on elements applied by today’s barbers. techniques for giving a clean shave, as well as preparing the skin - allowing you to Techniques like With/Against the Grain, eliminate bumps and causing irritation on Side Cutting, Racking, Texture Creation, the skin. Curvature Cutting, Tipping, Fading and much more are standard concepts and This course also features how to market your techniques that teach you to look at hair service through an online presence, where texture and growth pattern with an artist’s you will learn how to integrate streaming eye – helping to add a more professional video onto your company’s website, as well quality to your services. as create and maintain your own site to promote your work on different platforms. You will also learn the elements of effective shaving, which you’ll be able to adapt to By learning to be technically and everything from bump prevention to tool mechanically proficient in barbing, you’ll maintenance. Join us and learn from be a more well- rounded entrepreneur, Pierre Gibson, a traditional barber with and a greater asset to the industry and over 40 plus years of experience. clients.

IMAGE is EVERYTHING 25 HAIR *all classes are complimentary unless otherwise indicated — new classes added daily*

IMAGE SPONSORED BY ultimatecash & prizes DA GAUGE, INC

competition monday november 16, 2015 entry into the competition includes a ticket to the show floor

Student Battle 11:00am l Entry Fee: $50 l 1st Place: Belts and Prizes This competition consists of student/apprentice barbers in the industry. Every student is allowed to perform any type of cut they prefer. Students are encouraged to show their skills with a traditional cut or freestyle. The competition will be 40 minutes long. Pre-cut models are not allowed. The winner will be announced after the battle. Traditional Battle 12:20pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400 This competition consists of barbers competing on everyday men’s hairstyles. Each barber will have the maximum time of 25 minutes. NO COLOR, NO SPRAY. Judging will take place after the 25 minutes. Competitors will have an additional 10 minutes to add color or spray for extra points. All cutting will be performed on the floor. Pre-cutting is not allowed. Judging will be based on precision cutting. Design Battle 1:40pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400 This competition consists of barbers displaying their artistic ability (designs in the interior of the haircut). Competitors have 45 minutes to complete the artistic work. Judging will take place after the 45 minutes. All cutting will be performed on the floor. Pre-cutting is not allowed. IMAGE is EVERYTHING 26 REGISTRATION AT WWW.THEIMAGEEXPO.COM OR CALL 877.219.3976 NAILS *all classes are complimentary unless otherwise indicated — new classes added daily*

JAW DROPPING 3D GEL NAIL ART EVERYTHING’S GELING HOW TO CREATE ACRYLIC NAIL ART USING Sunday : 2:00PM - 3:30PM Sunday : 10:00AM - 11:30AM CHISEL ™ 3D NAIL ART STAMPING Monday : 12:00PM - 1:30PM Monday : 10:00AM - 11:30AM Sunday : 4:00PM - 5:30PM Monday : 2:00PM - 3:30PM Personal expression and style represents Learn how all our product lines work who you are and brings life to the boring together to help you create the perfect Demonstrations of how to create fast and day-to-day activities. Let your nails set of nails for every client. We will cover easy nail art designs using acrylic powders. demonstrate your interests, your passion some new styles like stiletto tips, and how Designs will add value and build more and your dreams! Learn how to express to incorporate some new techniques in income! yourself through amazing 3-dimensional nail art design using Soak-off Gel Polish GEL art with a true mastermind! Combining to give those natural nail clients a little Presentation by: the newest technology to hit the industry, added flare. All the while increasing your DAVID HOANG Christrio’s 3D Gel with proper technique, bottom line! With over 100 colors available you will be able to offer your clients unique and 24 limited edition mood temperature- nail art that will set you apart from the activated color changing colors, we’ve competition! got something for everyone!

3D Gel allows you to create more intricate Presentation by: designs without racing the clock like BLANCA REYES working with acrylic. Long lasting and vibrant!

Presentation by: CHRISTRIO CORPORATION

Presentation by: ALICIA BEST

NATURALLY BEAUTIFUL GRADUATION, NOW WHAT Sunday : 10:00AM - 11:30AM Sunday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM Monday : 2:00PM - 3:30PM

Alicia Best is a Natural Nail Care specialist. Providing students with skills needed to We teach you how to gain and keep transition from school to working in a clients who want just the basics. Using professional salon. This class is great for natural products, marketing ideas for students, new and returning business natural nail care salons and services, as professionals. well as service enhancements. Learn how to make a basic service unique. Also learn In this class we’ll cover: how to educate a client on caring for • Commission or booth rent the nail before adding enhancements. • Social Media Having health nails with or without. • Building a clientele • Products & Services • Business Goal Setting

IMAGE is EVERYTHING 27 HANDS-ON *all classes are complimentary unless otherwise indicated — new classes added daily*

Saturday Class!

PARTIAL CROWN ALOPECIA UNITS HAIR EXTENSION CERTIFICATION BY 1-DAY/8-HOUR I-HAIR, T-HAIR & Monday : 1:00PM - 3:00PM ADRIAN THE DREAMWEAVER CINDERELLA HAIR STRIPS CE WORKSHOP Sunday : 9:00AM - 3:00PM Saturday : 9:00AM - 5:00PM Use the units to blend in naturally with your client’s hair or close your weaves and wigs. Workshop will cover various hair extension Our 1-day I-Hair, T-Hair and Cinderella Hair methods including Fusion, Micro Rings and Strips hands on workshop will expose you Learn How To: Tape Hair techniques as well as top pieces to three types of extension application • Measure The Balding/Thinning Area for thinning hair. methods. I-Hair (Reusable I-Tip Extensions), • Make The Mold T-Hair (Reusable Tape Extensions) and • Make The Closure The educational portion of this class Cinderella Hair Strips (Reusable 3” Strips). • Sew It On begins with consultation pre-qualifying • Styling Options your client and determining who is and Similar to our Classic Bond, I-Hair is a single • Question and Answer Session who is not a candidate for hair extensions. strand method and uses no heat. T-Hair is We will discuss consent and release designed to be applied to your client’s hair What Is Included: forms, monetary deposits, as well as is such a way that the hair is “sandwiched” Certificate of Completion client home care instructions. The course between two (2) reusable sections and covers layering techniques for attaching secured with our T-Hair Sealer. Cinderella What To Bring? the hair extensions and color blending. Hair Strips are designed to provide volume 1 Pack Of Human hair We also include sections for problems and length in about an hour or less. Each Mannequin and solutions, medical interactions, and Strip is 32” (7.5cm and secured in place with Wig Stand or Tripod marketing and promotion. The in-depth I-Links. Razor Blade hands on portion of this class is done on Needle and Thread provided mannequin heads and includes For questions regarding Hands-On CE Scissors or seam ripper to cut thread proper techniques for removing the Workshops, please contact Cinderella Hair T pins extensions. Extensions at [email protected] or a Measuring tape Cost of seminar specialist at (800) 332-9246 Class Presentation by: $75 Presentation by: ADRIAN THE DREAMWEAVER What is included? EUNICE JOHNSON A total value of $810.00 Cost of • I T S Kit Class • Certification $499 BABE CERTIFICATION CLASS • Technical Training Manual Sunday : 1:00PM - 4:00PM Cost of • Mannequin Head Class • Training Hair: T-Hair, I-Hair & Cinderella Hair $175 Tape-In, I-Tip, and Fusion Strips

Get Babe Certified with our Education Director Kari Fuller! This class will teach you What do I need to bring? expert installation, blending, maintenance, and removal techniques for I-Tip, Fusion, • Round brush and Tape-In extensions. By the end of this class, you will know how to crimp beads like • 5 metal duck bill clips a pro, how to install Kera-Link with no leftover keratin residue, and how to install a full • 5 butterfly clamps head of Tape-Ins in as little as 30 minutes. • Old shears, to cut T-Hair tape • Styling & cutting comb Participants will receive a starter kit in the method of their choice and access to our • Blending / texturizing shears online education and certification program. • Optional: Flat iron

Tools to bring: Pen, Paper Presentation by: CINDERELLA HAIR

Cost of BABE PRO MASTER CLASS Class Monday : 12:00PM - 3:00PM $225

Babe’s Pro Master Class is perfect for stylists looking to take their hair extension skills to the next level. Kari will show participants how to install extensions on clients with unusual Cost $350of Class Cost $375of Class or tricky styles, so stylists can handle almost any extension situation! This class is also Before Nov1 perfect for those who want to learn expert blending tips and how to master marketing After Nov1 hair extensions for their salon.

If you’re looking to grow your business and become an expert hair extensions stylist, this class is for you!

Tools to bring: Shears, Pen, Paper

IMAGE is EVERYTHING 28 HANDS-ON *all classes are complimentary unless otherwise indicated — new classes added daily*

Show Day Pre-Pay $145 $125

HAIRCOLOR APPLICATIONS, TECHNIQUES HANDS-ON BARBER CLASS & TRADEMARKS BY SHERRY RATAY Sunday : 1:00PM - 4:00PM Sunday : 1:00PM - 4:00PM Monday : 1:00PM - 4:00PM Monday : 9:00AM - 12:00PM SAVE UP TO The hands - on barber class will feature the • Is the “traditional” way of foiling allowing 1920’s “Great Gatsby” style layer cut and your color business to flourish? Learn modern today’s most popular hairstyle – The comb day foiling techniques and placements over with hard part. This class will also feature using Beth Minardi Signature shades to open barber techniques such as shear over your color business to new clientele and comb, clipper over comb, over direction increasing revenue. and disconnection to create different • From Ombre to Sombre this trendy shapes, fading and blending, when to use haircolor look is here to stay! Learn how to a traveling guide vs. a stationary guide and create a subtle change with each season much more. Most importantly you will learn $25 how fade and blend without creating lines keeping your client in that “wow factor”. buy your of demarcation. Supply’s needed for Sherry Ratay Hands-on Workshop ticketsOnline atnow 1. Introduction to men’s haircut shapes and sections (terminology) • Foil comb/Rat tail comb www.theimageexpo.com 2. Introduction barbering/haircutting techniques (terminology and • Clips or call 877.219.3976 • Hair Brushes-your choice demonstration) • Smock a. Scissor Over Fingers • Gloves b. Scissor Over Comb • Note pad and Pen c. Texture/Thinning Shear Over Comb d. Clipper Over Comb Presentation by: e. Freehand Clipper Cutting f. Fading and Blending Show SHERRY RATAY Day 3. Two hands–on haircuts on mannequins Pre-Pay $195 $150 incorporating all barbering techniques a. Medium length men’s layer cut with disconnected bangs (1920’s Style Great Gatsby Haircut) b. Pompadour/Comb over side part with faded sides and part shaved into the haircut 4. Q&A

Tools Required For Class: 1. Male Mannequin Head w/out Beard 2. Spray Bottle 3. Hair Clip(s) 4. Blow Dryer (Optional) 5. Flat Top Comb/Clipper Comb(s) a. Larger flat combs with handle for clipper over comb cutting 6. Large Scissor Comb a. Larger comb with wide teeth on end for scissor over comb 7. Finishing Comb a. Small comb or taper comb for detail work 8. Vent Brush 9. 5.5” – 7” shear a. Both if you have them b. Smaller shear for cutting over fingers c. Larger shear for scissor over comb 10. Thinning/Texture Shear 11. Clipper with attachments a. Powerful enough to cut mannequin hair b. Can be detachable or adjustable blade clipper 12. Trimmer or Outliner

Presentation by: GREG ZORIAN PHOTO COURTESY OF SALON RATAY IMAGE is EVERYTHING 29 DAYSPA *all classes are complimentary unless otherwise indicated — new classes added daily*

GLAMOUR MAKEOVER BEDROOM EYES SURVIVAL OF THE PRETTIEST Sunday : 10:00AM -11:30AM Sunday : 2:00PM - 3:30PM Sunday : 10:00AM - 11:30AM Monday : 10:00AM -11:30AM Monday : 2:00PM - 3:30PM Monday : 10:00AM - 11:30AM

Learn how to do a makeover with anti- This class teaches how to create the perfect Celebrity makeup artist, esthetician, and spa aging, water proof makeup along with Smokey eye look. I will go over the 5 must owner MB York will be teaching how to sell insider tips from a certified makeup artist! haves to achieve this most sought after look. makeup in salons and spas. She has created I will also explain the do’s and don’ts so you solutions for every obstacle and built it into Presentation by: are never on the wrong side of this look. her fool-proof packaging. Her best selling, LEE BLAKENEY Beauty Ammo Kit is used on the countless TV Presentation by: and movie sets including Dancing With the MILLIE LUSTER Stars. Her Paint By Number Eyeshadow Kit includes her #1 best selling colors, brushes, and a fool-proof diagram teaching the client how to do their eyeshadow.

Her Weapons of Mass Seduction brush kit includes the basic beauty artillery for fool- proof application. Learn how to increase your salon or spa revenues by up to $10,000 a month! MB York will also outline great even ideas and ways to get your staff on-board with her fun, glamorous, inspiring style and motivational approach to sales.

Presentation by: MB YORK

IMAGE is EVERYTHING 30 CONTINUING EDUCATION *all classes are complimentary unless otherwise indicated — new classes added daily*

BOZZIE BOZZIE PCEP #1455 PCEP #1455

“Where education is the law” “Where education is the law” 713.598.1959 713.598.1959

Presentation by: Presentation by: Felecia Howard, Bozzie Professional Felecia Howard, Bozzie Professional Continuing Education Provider #1455 Continuing Education Provider #1455 CE specific questions? CE specific questions? Call 713-598-1959 Call 713-598-1959 SANITATION, HEALTH & SAFETY EFFECTIVE METHODS OF TEACHING Sunday : 9:30AM - 10:30AM Sunday : 1:45PM - 4:45PM Monday : 9:30AM - 10:30AM Presentation by: 3 HOURS 1 HOUR Robin Rivera & Pamela Hall This course is designed to comply with This course is designed to comply with TEXTURING & HAIR TRANSFORMATION TDLR statutes 1602, Texas Administrative TDLR Statutes 1602 and 1603 continuing Sunday : 10:30AM - 1:30PM Cod Chapter 83, continuing education education requirements for all cosme- Monday : 10:30AM - 1:30PM requirements for all cosmetology tology practitioner-related licenses, and 3 HOURS practitioner-related licenses, and all all licenses that are required to maintain licenses that are required to maintain and sustain improvement of education Upon completion of this course, partici- and sustain improvement of education through in-service mandatory continuing pants: through in-service mandatory continuing education programs. education programs. • Must be able to grasp the concept of COURSE TOPICS sanitizing while texturing and cutting Course Goals Sanitation, health, safety, diseases, anat- • Demonstrate profound knowledge of 1. Be able to apply effective teaching omy, bacteriology and related topics texturing and cutting on different hair methods. types and textures 2. Have completed 3 out of 4 hours COURSE GOALS • Have completed three out of four required by TDLR dedicated to • Be able to safely apply cosmetology, hours required by TDLR dedicate to sani- Cosmetology Related / teaching prevention of disease, and health con- tation and cosmetology related topics to methods cepts in a salon/school establishment. complete the requirement for renewal 3. Receive a certificate of completion for • Demonstrate profound knowledge of • Receive a certificate for completion 3 hours of cosmetology related. sanitation procedures, hygiene, and ethi- cal cosmetology practices. Translated • Have completed 1 out of 4 hours Into Cost of Cost of Class required by TDLR dedicated to sanita- Spanish Class $45 tion, health and safety to complete the $45 requirement for renewal. *Attendees are free to • Receive a certificate of completion for sit in on class for free. 1 hour of continuing education. However, to gain the CE credits, attendees must GET 1 CE CREDIT pay for the class. Cost of FOR ATTENDING! Class *$15 CHARGE AT BOZZIE BOOTH 103 $20

1-DAY/8-HOUR I-HAIR, T-HAIR & CINDERELLA HAIR STRIPS CE WORKSHOP Saturday Saturday : 9:00AM - 5:00PM Class!

Our 1-day I-Hair, T-Hair and Cinderella Hair Strips hands on workshop will expose you to three types of extension application methods. I-Hair (Reusable I-Tip Extensions), T-Hair (Reusable Tape Extensions) and Cinderella Hair Strips (Reusable 3” Strips). Similar to our Classic Bond, I-Hair is a single strand method and uses no heat. T-Hair is designed to be applied to your client’s hair is such a way that the hair is “sandwiched” between two (2) reusable sections and secured with our T-Hair Sealer. Cinderella Hair Strips are designed to provide volume and length in about an hour or less. Each Strip is 32” (7.5cm and secured in place with I-Links.

For questions regarding Hands-On CE Workshops, please contact Cinderella Hair Extensions at [email protected] or a seminar specialist at (800) 332-9246

Cost $350of Class What do I need to bring? What is included? Cost $375of Class • Round brush A total value of $810.00 Before Nov1 After Nov1 • 5 metal duck bill clips • I T S Kit • 5 butterfly clamps • Certification • Old shears, to cut T-Hair tape • Technical Training Manual Presentation by: • Styling & cutting comb • Mannequin Head CINDERELLA HAIR • Blending / texturizing shears • Training Hair: T-Hair, I-Hair & Cinderella Hair Strips • Optional: Flat iron IMAGE is EVERYTHING 31 Map & Hotels

KAY BAILEY HUTCHISON CONVENTION CENTER

Kay Bailey Hutchison Here is a map of hotels that are conveniently Convention Center located near the 2015 Dallas IMAGE Expo Show! Hall D 650 S Griffin St, Dallas, TX 75202

IMAGE is EVERYTHING 32 IMAGE 13740 Research Blvd., Building i Austin, Texas 78750 www.theimageexpo.com TOP reasonsto attend EDUCATION EDUCATION 5 Free classes! When buying a ticket, 1you have access to over 200 classes!

EXHIBIT FLOOR The beauty industry will premiere the 2latest products and trends! EXHIBIT FLOOR

INDUSTRY ICONS 3Tabatha Coffey

INDUSTRY ICONS WORKSHOPS Covering hair extensions, color, nails, 4and more!

CE CREDITS Satisfy all of your CE requirements and WORKSHOPS 5have a great time doing it GET 1 CE CREDIT FOR ATTENDING!

theimageexpo.com 877-219-3976 CE CREDITS