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Universitá Del Caffè Brazil Coffee Researches 2013-2017 Universitá Del Caffè Brazil Coffee Researches 2013-2017

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Universitá Del Caffè Brazil Coffee Researches 2013-2017 Universitá Del Caffè Brazil Coffee Researches 2013-2017 Universitá del Caffè Brazil Coffee Researches 2013-2017 Universitá del Caffè Brazil Coffee Researches 2013-2017 Coordinators Decio Zylbersztajn Samuel Ribeiro Giordano Christiane Leles Rezende de Vita Authors Alan Monteiro Aldir Alves Teixeira Antonio Carlos Lima Nogueira Caroline Gonçalves Christiane Leles Rezende de Vita Decio Zylbersztajn Eduardo Eugênio Spers Luciana Florêncio de Almeida Gustavo Oliveira Marcio Reis Pedro Braga Sotomaior Karam Regina Teixeira Samuel Ribeiro Giordano Copyright © 2018 Authors Index Edition Marcelo Nocelli Proof-Reading Marcelo Nocelli Natália Souza Cover Photo Samuel Ribeiro Giordano Patrocínio, Minas Gerais, 17/05/2016 Design and Desktop Publishing Negrito Produção Editorial 1. PREFACE ...............................................................................................................9 2. RESEARCH ON COFFEE PRODUCTION IN BRAZIL: PAVING THE WAY TO THE FUTURE – 2017 ....................................................................................11 Dados Internacionais de Catalogação na Publicação (cip) 2.1 Introduction: Research Networks – Global Warming – Coffee .......................11 Bibliotecária Juliana Farias Motta (crb 7-5880) 2.2 Objectives ............................................................................................................15 Pesquisas em café da Università del Caffè Brazil 2013-2017 / Coorde- 2.3 Method ................................................................................................................16 nadores: Decio Zylbersztajn, Samuel Ribeiro Giordano, Christiane Leles Rezende de Vita. – São Paulo: FIA: Università del Caffè: Pasavento, 2018. 2.4 The state of the art of the research on climate change and global warming 440 p.; 16 x 23 cm. in Brazil ...............................................................................................................20 Outros autores: Alan Monteiro, Aldir Alves Teixeira, Antonio Carlos 2.5 Main Research Centers ......................................................................................33 Lima Nogueira, Caroline Gonçalves, Christiane Leles Rezende de 2.6 Research Results .................................................................................................45 Vita, Decio Zylbersztajn,Eduardo, Eugênio Spers, Luciana Florêncio 2.7 Conclusions and Suggestions ............................................................................79 de Almeida, Gustavo, Oliveira, Marcio Reis, Pedro Braga Sotomaior Karam, Regina Teixeira, Samuel Ribeiro Giordano. 2.8 Annexes ...............................................................................................................81 isbn 978-85-68222-31-7 3. CASE STUDIES ABOUT INNOVATION IN THE BRAZILIAN COFFEE 1. Café – Brasil. I. Zylbersztajn, Decio. II. Giordano, Samuel Ribeiro. PRODUCTION – 2016 ........................................................................................89 III. Vita, Christiane Leles Rezende de. IV. Título. P474 cdd 633.730981 3.1 Introduction to Agricultural Innovation: Innovating and adding value ........89 3.2 Case Study – Serra Farm/Botelhos – South of Minas Gerais ...........................95 Índices para catálogo sistemático: 1. Café – Brasil 3.3 Case Study – Passeio and Lagoa farms/Monte Belo – South of Minas 2. Agricultura e tecnologias relacionadas Gerais .................................................................................................................111 3.4 Case Study – Caxambu Farm/ Três Pontas – South of Minas Gerais ............122 3.5 Case Study – São Paulo Farm/Patrocínio – Cerrado of Minas Gerais ...........133 3.6 Case Study – Jatobá Farm/Patrocínio – Cerrado of Minas Gerais .................148 3.7 Case Study – Denomination of Origin of Cerrado – DO/Cerrado Mineiro All rights reserved: – Minas Gerais ..................................................................................................161 Editora Pasavento 3.8 Case Study – Sítio Conquista/Venda Nova do Imigrante – Espírito Santo ...179 www.pasavento.com.br 3.9 Case Study – Educampo/Manuaçu – Matas de Minas Gerais .......................188 Universitá del Caffè Brazil Coffee Researches – 2013 to 2017 5 3.10 Case Study – Retiro Farm/Manhuaçu – Matas de Minas Gerais .................199 8. 8. DRYNESS OF NATURAL AND NATURAL-PULPED COFFEE, WITH AND WITHOUT RAKING, AND ITS EFFECTS ON THE ESPRESSO 4. STRATEGIC SUPPLY CONTRACTS FOR HIGH QUALITY COFFEE BEVERAGE – 2017 ............................................................................................423 – 2015 .................................................................................................................213 8.1 Introduction ......................................................................................................423 4.1 Introduction ......................................................................................................213 8.2 Materials and methods ....................................................................................425 4.2 Methodology .....................................................................................................214 8.3 Treatments ........................................................................................................426 4.3 The coffee Agribusiness system .......................................................................216 8.4 Results ...............................................................................................................428 4.4 Results ...............................................................................................................220 8.5 Conclusions ......................................................................................................431 4.5 Agribusiness contracts and illy’s relationship in Brazil .................................227 8.6 Acknowledgements ..........................................................................................432 4.6 Innovation .........................................................................................................236 8.7 Bibliographical references ...............................................................................432 5. DRIVERS OF CHANGE IN THE COFFEE PRODUCTION: PAST, PRESENT AND FUTURE CHALLENGES – 2014 ..............................................................267 5.1 Introduction ......................................................................................................267 5.2 Research stages and conceptual maps ...........................................................268 5.3 Drivers of change in the coffee business ........................................................269 5.4 Critical factor from the view of the coffee producers.....................................278 5.5 General vision and panel conclusions ............................................................286 5.6 Conclusion and recommendations ................................................................288 5.7 References .........................................................................................................293 6. RISK ASSESSMENT FOR PESTICIDE CONTAMINATION OF COFFEE – 2014 .................................................................................................................295 6.1 Introduction ......................................................................................................295 6.2 Institutional environment for agrochemicals ................................................297 6.3 Technological environment for agrochemicals .............................................309 6.4 Final considerations .........................................................................................324 6.5 References .........................................................................................................325 7. THE POSSIBILITIES IN THE DIFFERENTIATION IN THE COFFEE PRODUCTION AND THE CONSUMERS’ BEHAVIOR – 2013 .......................359 7.1 Introduction ......................................................................................................359 7.2 Methodology .....................................................................................................361 7.3 Stage 1 – Documental research .......................................................................362 7.4 Stage 2 – Specialists panels ..............................................................................375 7.5 Stage 3 – Quantitative research with consumers ...........................................378 7.6 Final discussion ................................................................................................416 6 Universitá del Caffè Brazil Coffee Researches – 2013 to 2017 Universitá del Caffè Brazil Coffee Researches – 2013 to 2017 7 1. Preface he Università del Caffè Brazil was born in March of 2000 as a result of a partnership between PENSA (Agribusiness Knowledge Center – FEA/USP Tand FIA) and illycaffè. The mission, since the beginning, has being the generation and dissemination of knowledge to the coffee system. To celebrate 18 years of activities we publish this collection of research conducted between 2013 and 2017. During these years of activity the UdC Brazil team, in close harmony with Illycaffè, has conducted courses to coffee growers and technicians covering technical and managerial aspects. There were more than 9 thousand partici- pations in seminars, short courses and five editions of Specialization Course in the Coffee Agribusiness. In tune with the needs of coffee growers
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