Reach up to 150,000 readers 2020 Media Kit per issue What is Together We Fly magazine?

Together We Fly magazine is the inflight magazine for . The magazine is dedicated to telling the stories of interesting Australian people, and is a publication that aims to explore the industries that they work in and the places they call home.

Together We Fly aims to educate readers about the first people to live on this great southern land, featuring stories, ideas and business knowledge from Indigenous Australians from around the country.

Each year, more than 360,000 people travel on Airnorth. That’s a captive audience of 60,000 passengers every issue, entertained throughout their journey thanks to the only inflight entertainment medium provided onboard the aircraft –Together We Fly magazine. This makes our magazine an incredibly targeted and responsive platform upon which to advertise your brand. Together We Fly is dedicated to telling stories of – its people, industries, and the land we call home.

Together We Fly aims to educate readers about the traditional custodians of our great southern land, featuring stories, ideas, and business knowledge. There is a section of Together We Fly dedicated to everything Airnorth, which features a welcome letter from the CEO, a map displaying Airnorth’s routes, news from Airnorth, a FAQ sheet, and handy information on inflight safety.

The rest of the magazine includes travel and lifestyle features, a national events calendar, product pages, and striking interviews with important Australians. To further interest Airnorth’s frequent business flyers, there is also a business section, dedicated to mining and natural resources.

Media Kit 2 Through Together We Fly magazine, passengers learn about the people and the places that make regional and outback Australia what it is today.

Everyone today is swamped with information from so many platforms and from so many different angles, that brands need to be able to offer a tight, trustworthy media mix that reaches, resonates and remains with people living in the metro, rural, regional and remote regions of Australia.

That’s a lot of ground to cover, and a lot of minds to engage, but Publishing ByChelle knows how to do it well.

Many media agency buyers invest in Five-Metro Media with the expectation that they have also squared away potential regional customers. However, according to EMMA data (Enhanced Media Metrics Australia: emma.com.au), a high proportion of regional consumers are either non- or light-consumers of mainstream media.

At Publishing ByChelle, everyone on our team is passionate about rural, regional and remote Australia, and we also understand that Airnorth also carries city folk who engage in regular business across Australia. Through Airnorth’s magazine, our team will continually create an environment in which targeted information, ideas, travel stories, and business innovations are shared among our passengers.

Airline magazine advertising is a proven method of targeting the frequent flyer, leisure and business traveller market (decision makers and opinion leaders with high income). An aircraft cabin provides a captive environment where magazine advertising reaches the right audience at the right time.

Frequent flyers’ level of engagement with inflight magazines is very high. Research shows that 80% of frequent flyers have read or looked through Airnorth’s inflight magazine in the past month and 91% have read or looked through it in the past six months. Together We Fly places traditional advertising in front of elusive consumers at a time when they have no other media distractions. They are a captive audience like no other, that we know how to engage.

Media Kit 3 Introducing Airnorth

Airnorth is the major aviation operator in Northern Australia. The company operates more than 300 scheduled RPT and charter departures weekly, servicing more than 20 destinations across four countries. Destinations include Darwin, Maningrida, Milingimbi, Elcho Island, Gove [Nhulunbuy], Groote Eylandt and McArthur River in the Northern Territory, Kununurra, Broome, Port Hedland and in , , and Mount Isa in and Dili in Timor-Leste. See our route map for full details.

Airnorth carries in excess of 360,000 passengers annually.

In addition to scheduled departures, Airnorth operates contract and ad-hoc charter services for a wide variety of companies undertaking mining, defence and government activity.

Airnorth has formed a corporate alliance with Airways which includes the hosting of all flights in the Amadeus global distribution system, inclusion in the Qantas Frequent Flyer program, electronic ticketing and baggage checks, as well as joint marketing activities.

Media Kit 4 Who flies on Airnorth?

Passengers of regional airlines are a clearly defined and attractive audience. Spanning regional business professionals, regional leisure travelers and the affluent and well-educated professionals of the mining and resources sector, the passengers of Airnorth Airlines have income profiles well above the national average.

Unlike passengers on the large national airlines, Airnorth magazine’s audience isn’t distracted with seat-back TVs and Wi-Fi tablet access. Together We Fly’s well-written, beautifully presented content meets its readers’ desire to be entertained, absorbed, and informed throughout their flight, and it delivers a uniquely engaged audience for advertising.

360,000 PASSENGERS ANNUALLY

51%FEMALE

49%MALE

60%LEISURE 40%BUSINESS (216,000) (144,000)

75%ARE REPEAT CUSTOMERS 82% RECOMMEND AIRNORTH TO PEOPLE THEY KNOW

$116,000 THE AVERAGE INCOME OF OUR PASSENGER 40-50 IS AROUND $116,000 A YEAR, HOWEVER MORE THAN IS THE AVERAGE AGE 20% OF OUR PASSENGERS EARN OVER $130,000 OF OUR PASSENGERS

Media Kit 5 Where does Airnorth fly?

Airnorth, NT’s leading airline, is the transportation lifeline to the Territory’s booming oil and gas industry and the resources, government and defence sectors. Airnorth also provides access to Western Australia including the Pilbara, and also reaches Townsville, Mt Isa and the Gold Coast in Queensland.

Frequent flyers’ level of engagement with inflight magazines is very high. Research shows 80% of frequent flyers have read or looked through Together We Fly in the past month and 91% have read or looked through Together We Fly in the past six months. Each magazine is read by at least 150,000 people as our research has shown that it is read at least twice, often three times.

Together We Fly, unlike other inflight magazines, places traditional advertising in front of these elusive consumers at a time when they have no other media distractions.

Dili, Timor-Leste

Maningrida Elcho Island Darwin Milingimbi Gove

Truscott Groote Eylandt Katherine

Port Keats

Kununurra

McArthur River Cairns

Broome

Bootu Creek Townsville

Tennant Creek

Alice Springs

Wellcamp/

Perth

Melbourne

Airnorth Statistics Annual passengers 360,000 * Together We Fly is read by at least 150,000 people as our research has shown that each magazine is read at least twice, often three times. Media Kit 6 What kind of stories do our writers tell?

Features focusing on Airnorth airlines Airnorth’s magazine has a section of the magazine dedicated to all things Airnorth: news, views, health & safety, and an FAQ page.

Regional news Together We Fly brings together news and ideas from across the country, focussing on the regions that Airnorth Airlines services.

Travel stories Together We Fly’s travel stories focus on the regions that Airnorth flys to, and the stories are real yarns, filled with local characters, interesting history, and most importantly, they are stories that inspire.

Indigenous stories Airnorth’s magazine supports the many Indigenous communities around Australia, covering everything from art and culture to business, philanthropy and education.

ArtSpace Every issue we cover a fantastic art gallery or art exhibition that is featuring at one of Airnorth’s route locations.

Philanthropy We love to cover charities and non-profits that benefit and help out Australians living and working in rural, regional and outback locations.

Events Calendar Everyone loves a good festival or event, and Australia is absolutely heaving with them. We cover the pick of the bunch from Airnorth destinations all over Australia.

Agribusiness: Australians and their industries Together We Fly’s producer and agribuisness stories reveal insights into the many industries in which Australians are employed, while introducing characters who we can all learn from.

Business From issues and news in agribusiness to small business news and technology, in Together We Fly magazine we keep our passengers informed while also entertaining them.

Mining and resources Mining is one of the industries that keeps Australia moving ahead. Airnorth’s magazine covers important stories from the resources sectors revolving around issues, people, places and events that affect us all.

Education Education is a part of every other industry that Together We Fly delves into. In this section we cover innovation in education, students and institutions doing something out of the ordinary, and news and views from some of the country’s top minds.

Media Kit 7 Each issue of Together We Fly magazine runs for two full months, so every advertisement reaches around 150,000 readers. As there is no other inflight entertainment onboard, the readers are an advertiser’s dream — they are a captive audience.

What does it cost to get involved?

Size 1 Issue 3 issues 6 issues Ad Production DPS $6,000 $5,500 $4,500 $800 Full Page $4,500 $4,000 $3,500 $450 Half Page $2,400 $2,000 $1,800 $250 Quarter Page $1,200 $1,000 $800 $150 Ad Directory $550 $500 $450 N/A Inside Front Cover $5,500 $4,750 $4,500 $450 Inside Back Cover $5,000 $4,750 $4,500 $450

2020 Deadline Dates

Issue Date Booking Deadline Material Deadline Magazines On Board April/May 2020 March 11 March 13 April 1 June/July 2020 May 11 May 13 June 1 Aug/Sept 2020 July 13 July 14 August 1 Oct/Nov 2020 Sept 10 Sept 11 Oct 1

Media Kit 8 Outthere MEDIAKIT 2017

Dili, Timor-Leste

Bamaga NPA

Maningrida Elcho Island Darwin Milingimbi Gove

Truscott Groote Eylandt Katherine

Port Keats what is Kununurra Gununa McArthur River Cairns Normanton Burketown Broome Doomadgee

Lawn Hill Bootu Creek Out there? Cloncurry Townsville Tennant Creek Karratha Port Hedland Mount Isa Hughenden The Granites Richmond Phosphate Hill Julia Outthere Telfer Creek Trepell Winton Christmas Creek Longreach Boulia Emerald Cobham and . Coondewanna Barimunya Gladstone Paraburdoo Bedourie Newman Bundaberg Carnavon Alice Springs Each year, these airlines carry a combined total of Uluru Windorah (Ayers Rock) Birdsville more than 4.34 million captivated passengers. They Monkey Mia Wiluna Miles are entertained throughout their journey thanks to the Quilpie Charleville Sunshine Coast Mount Keith Ballera Leinster Brisbane Wellcamp/ – Outthere magazine. Coober Pedy Thargomindah Cunnamulla St George Toowoomba Leonora Lismore Ballina (Byron Bay) This engaged audience sits in the highest demographic Prominent Hill Grafton

Armidale of income earners. Outthere is a unique, targeted and Olympic Dam Port Macquarie responsive platform from which to advertise your brand. East Jaurdi Perth Taree Port Augusta Each of the four airline partners has a unique cover and Ceduna Whyalla Dubbo front section, featuring useful information about the Newcastle Mildura Parkes Orange airline, the airports which it services, and with travel and Esperance Bathurst Adelaide Wagga Port Lincoln Narrandera/ Wagga entertainment content about the destinations to which it Albany Leeton Albury Moruya Kingscote () Cooma Merimbula

Mount Gambier

Airline Rex Alliance Cobham Airnorth Total King Island

Burnie Annual passengers 1.9m 1.45m 690,000 330,000 4.37m

Number of ports 58 38 11 26 133 Reach 2.5 million readers Combined, Tigerair, Rex, Airnorth and Alliance service 120 ports.

Each year, our airlines carry a All four airline have a unique cover, combined total of up to 8 million section featuring information about captive and engaged passengers. the airline, and a travel and So, if your advertisment is placed on all entertainment section. In the case four – Tigerair, Rex, of Alliance magazine, we also cover Airnorth and Alliance – you can reach top international destinations. more than 2.5 million readers each issue. This unique magazine model (the These people (many of them travelling only one of its kind in Australia) for business) are entertained during their means that our clients can advertise journey thanks to the inflight magazines in any one of the four magazines, being the ONLY form of entertainment OR they can choose to advertise available. There is no Wi-Fi, nor screens, in ALL FOUR MAGAZINES across onboard any of the airlines. all four airlines.

Media Kit 9 Get social with us

We have 70,000 followers on social media channels for Tigertales, True Blue, Together We Fly and Alliance magazines, so talk to us about including Facebook and Instagram coverage in your package. These days, a combination of print, online and social media coverage for your brand is the best way to reach your intended audience. We are in the unique position of not having any other form of entertainment such as screens or Wi-Fi on our aircraft, so print does work. However, we know that when our readers are back on the ground, they put the magazine down and switch on their devices. We’ll ensure that you have all bases covered.

@ AIRNORTH_MAG /AIRNORTHAIRLINESMAG

Media Kit 10 5,000 Our Truly Aus newsletter reaches more than 5000 passengers every fortnight.

Truly Aus EDM Newsletter

Our Truly Aus EDMs bring the best of Australia to our 5000 subscribed readers, whether its breathtakingly beautiful coastal towns, quintessentially country regions, or incredible people. While many Truly Aus stories start their lives in the inflight magazines for Airnorth, Alliance or , we’re delighted to bring them to readers online and in our Truly Aus newsletter, showcasing the best of regional, rural and outback Australia.

What does it cost to get involved? Size 1 newsletter 3 newsletters 6 newsletters Entire newsletter $5,000 $4,500 $4,000 Main featured story $2,500 $2,200 $2,000 Small featured story $1,000 $1,000 $1,000

Media Kit 11 Advertising Specs

Now to the technical side. If this is not your specialty, don’t hesitate to ask one of our friendly (and tech-savvy!) team how to best advertise your product. We can also have our designer work on advertisements for you, or guide you through the process, which can be daunting if its not something you have done before.

However, if this isn’t your first rodeo, please use these specifications when creating your advertisement, and then we can check it out once you’ve sent it to us.

Full Bleed width 220mm Full Bleed Height 283mm Full

Format Guide Publication size: 273mm x 210mm Bleed: 5mm all around

Type area: 250mm x 180mm Note: We recommend all copy used in your advertisement sits within these dimensions to allow for best readability and avoid being lost in the gutters of the magazine. File Type: High resolution, print-ready PDF Resolution: 300dpi minimum at 100% size Colour: CMYK only - RGB and Pantone colours will be converted in-house to CMYK and may Ad Type Ad size Bleed size cause unexpected colour variations. Double-page spread (DPS) 273mm H x 420mm W 283mm H x 430mm W Printer marks: Trim marks ONLY Full Page 273mm H x 210mm W 283mm H x 220mm W Half Page Horizontal 123mm H x 183mm W n/a Send ads to: [email protected] Half Page Vertical 253mm H x 89.5mm W n/a Quarter Page 123mm H x 89.5mm W n/a Supply: Artwork can be sent via email to: [email protected]

Disclaimer For more info contact: Whilst internal production processes may verify that material is within specification the onus is firmly on the trade house to supply material within specification. It is also E: [email protected] a requirement of our specifications that advertising material be delivered on time, so T: 02 9954 0349 quality checking procedures can take place. Late material is liable to incur additional production costs. Fonts must be embedded and colours are to be CMYK only - any Pantone colours present in the PDF will be converted to CMYK before publishing and colour appearance may be different than expected. (We hold no responsibility for colour accuracy if PDFs contain Pantone colours or are submitted as RGB). Publishing ByChelle 3 Westleigh St, Publishing ByChelle reserves the right to refuse any material that does not meet the Neutral Bay, NSW 2089 Publishing ByChelle specifications.

Media Kit 12