Reach up to 150,000 readers 2020 Media Kit per issue What is Together We Fly magazine? Together We Fly magazine is the inflight magazine for Airnorth Airlines. The magazine is dedicated to telling the stories of interesting Australian people, and is a publication that aims to explore the industries that they work in and the places they call home. Together We Fly aims to educate readers about the first people to live on this great southern land, featuring stories, ideas and business knowledge from Indigenous Australians from around the country. Each year, more than 360,000 people travel on Airnorth. That’s a captive audience of 60,000 passengers every issue, entertained throughout their journey thanks to the only inflight entertainment medium provided onboard the aircraft – Together We Fly magazine. This makes our magazine an incredibly targeted and responsive platform upon which to advertise your brand. Together We Fly is dedicated to telling stories of Australia – its people, industries, and the land we call home. Together We Fly aims to educate readers about the traditional custodians of our great southern land, featuring stories, ideas, and business knowledge. There is a section of Together We Fly dedicated to everything Airnorth, which features a welcome letter from the CEO, a map displaying Airnorth’s routes, news from Airnorth, a FAQ sheet, and handy information on inflight safety. The rest of the magazine includes travel and lifestyle features, a national events calendar, product pages, and striking interviews with important Australians. To further interest Airnorth’s frequent business flyers, there is also a business section, dedicated to mining and natural resources. Media Kit 2 Through Together We Fly magazine, passengers learn about the people and the places that make regional and outback Australia what it is today. Everyone today is swamped with information from so many platforms and from so many different angles, that brands need to be able to offer a tight, trustworthy media mix that reaches, resonates and remains with people living in the metro, rural, regional and remote regions of Australia. That’s a lot of ground to cover, and a lot of minds to engage, but Publishing ByChelle knows how to do it well. Many media agency buyers invest in Five-Metro Media with the expectation that they have also squared away potential regional customers. However, according to EMMA data (Enhanced Media Metrics Australia: emma.com.au), a high proportion of regional consumers are either non- or light-consumers of mainstream media. At Publishing ByChelle, everyone on our team is passionate about rural, regional and remote Australia, and we also understand that Airnorth also carries city folk who engage in regular business across Australia. Through Airnorth’s magazine, our team will continually create an environment in which targeted information, ideas, travel stories, and business innovations are shared among our passengers. Airline magazine advertising is a proven method of targeting the frequent flyer, leisure and business traveller market (decision makers and opinion leaders with high income). An aircraft cabin provides a captive environment where airline magazine advertising reaches the right audience at the right time. Frequent flyers’ level of engagement with inflight magazines is very high. Research shows that 80% of frequent flyers have read or looked through Airnorth’s inflight magazine in the past month and 91% have read or looked through it in the past six months. Together We Fly places traditional advertising in front of elusive consumers at a time when they have no other media distractions. They are a captive audience like no other, that we know how to engage. Media Kit 3 Introducing Airnorth Airnorth is the major aviation operator in Northern Australia. The company operates more than 300 scheduled RPT and charter departures weekly, servicing more than 20 destinations across four countries. Destinations include Darwin, Maningrida, Milingimbi, Elcho Island, Gove [Nhulunbuy], Groote Eylandt and McArthur River in the Northern Territory, Kununurra, Broome, Port Hedland and Perth in Western Australia, Townsville, Cairns and Mount Isa in Queensland and Dili in Timor-Leste. See our route map for full details. Airnorth carries in excess of 360,000 passengers annually. In addition to scheduled departures, Airnorth operates contract and ad-hoc charter services for a wide variety of companies undertaking mining, defence and government activity. Airnorth has formed a corporate alliance with Qantas Airways which includes the hosting of all flights in the Amadeus global distribution system, inclusion in the Qantas Frequent Flyer program, electronic ticketing and baggage checks, as well as joint marketing activities. Media Kit 4 Who flies on Airnorth? Passengers of regional airlines are a clearly defined and attractive audience. Spanning regional business professionals, regional leisure travelers and the affluent and well-educated professionals of the mining and resources sector, the passengers of Airnorth Airlines have income profiles well above the national average. Unlike passengers on the large national airlines, Airnorth magazine’s audience isn’t distracted with seat-back TVs and Wi-Fi tablet access. Together We Fly’s well-written, beautifully presented content meets its readers’ desire to be entertained, absorbed, and informed throughout their flight, and it delivers a uniquely engaged audience for advertising. 360,000 PASSENGERS ANNUALLY 51%FEMALE 49%MALE 60%LEISURE 40%BUSINESS (216,000) (144,000) 75%ARE REPEAT CUSTOMERS 82% RECOMMEND AIRNORTH TO PEOPLE THEY KNOW $116,000 THE AVERAGE INCOME OF OUR PASSENGER 40-50 IS AROUND $116,000 A YEAR, HOWEVER MORE THAN IS THE AVERAGE AGE 20% OF OUR PASSENGERS EARN OVER $130,000 OF OUR PASSENGERS Media Kit 5 Where does Airnorth fly? Airnorth, NT’s leading airline, is the transportation lifeline to the Territory’s booming oil and gas industry and the resources, government and defence sectors. Airnorth also provides access to Western Australia including the Pilbara, and also reaches Townsville, Mt Isa and the Gold Coast in Queensland. Frequent flyers’ level of engagement with inflight magazines is very high. Research shows 80% of frequent flyers have read or looked through Together We Fly in the past month and 91% have read or looked through Together We Fly in the past six months. Each magazine is read by at least 150,000 people as our research has shown that it is read at least twice, often three times. Together We Fly, unlike other inflight magazines, places traditional advertising in front of these elusive consumers at a time when they have no other media distractions. Dili, Timor-Leste Maningrida Elcho Island Darwin Milingimbi Gove Truscott Groote Eylandt Katherine Port Keats Kununurra McArthur River Cairns Broome Bootu Creek Townsville Tennant Creek Alice Springs Wellcamp/ Toowoomba Perth Melbourne Airnorth Statistics Annual passengers 360,000 * Together We Fly is read by at least 150,000 people as our research has shown that each magazine is read at least twice, often three times. Media Kit 6 What kind of stories do our writers tell? Features focusing on Airnorth airlines Airnorth’s magazine has a section of the magazine dedicated to all things Airnorth: news, views, health & safety, and an FAQ page. Regional news Together We Fly brings together news and ideas from across the country, focussing on the regions that Airnorth Airlines services. Travel stories Together We Fly’s travel stories focus on the regions that Airnorth flys to, and the stories are real yarns, filled with local characters, interesting history, and most importantly, they are stories that inspire. Indigenous stories Airnorth’s magazine supports the many Indigenous communities around Australia, covering everything from art and culture to business, philanthropy and education. ArtSpace Every issue we cover a fantastic art gallery or art exhibition that is featuring at one of Airnorth’s route locations. Philanthropy We love to cover charities and non-profits that benefit and help out Australians living and working in rural, regional and outback locations. Events Calendar Everyone loves a good festival or event, and Australia is absolutely heaving with them. We cover the pick of the bunch from Airnorth destinations all over Australia. Agribusiness: Australians and their industries Together We Fly’s producer and agribuisness stories reveal insights into the many industries in which Australians are employed, while introducing characters who we can all learn from. Business From issues and news in agribusiness to small business news and technology, in Together We Fly magazine we keep our passengers informed while also entertaining them. Mining and resources Mining is one of the industries that keeps Australia moving ahead. Airnorth’s magazine covers important stories from the resources sectors revolving around issues, people, places and events that affect us all. Education Education is a part of every other industry that Together We Fly delves into. In this section we cover innovation in education, students and institutions doing something out of the ordinary, and news and views from some of the country’s top minds. Media Kit 7 Each issue of Together We Fly magazine runs for two full months, so every advertisement reaches around 150,000 readers. As there is no other inflight entertainment onboard, the readers are an advertiser’s dream — they are a captive audience. What does it cost to get involved? Size 1 Issue 3 issues