Knights Inn Is an Economy Brand Ideally Suited for Conversions and New Builds in Secondary and Tertiary Markets

FLAT FEES AND STRAIGHTFORWARD FRANCHISING

With convenient locations, reliable essentials and a friendly staff, we give you more of what you want and less of what you don’t need. A convenient location, reliable essentials and a thrifty price. That’s smart and simple. MARKETPLACE Knights Inn is an economy brand ideally suited for conversions and new builds in secondary and tertiary markets.

BRAND MARKETING SUPPORT

Our award-winning marketing From pre-opening to team offers national and day-to-day operations, regional campaigns, field our team of experienced marketing services, digital hospitality professionals is and e-commerce, PR there to help you achieve and social media. your goals.

REVENUE MANAGEMENT SALES Our optional revenue Our sales team is dedicated strategies use alibrated to delivering more corporate, forecasting tools to help tour and group sales you gain more reservations opportunities directly and optimize revenue. to your door.

The Knights Inn Advisory Board is comprised of property owners who represent the brand on your behalf to interact with our team on major brand initiatives. textile brand standards

RLH Corporation is a rapidly expanding hospitality company with an authentic brand in every lodging segment, from economy to upscale. We’re growing our global footprint and offering travelers a chance to immerse themselves in local culture through innovative programming and in-the-know staff. product order guide

LOW FEES / OVER OVER 1,400 9 POWERFUL STRAIGHTFORWARD 94,000 ROOMS PROPERTIES BRANDS FRANCHISING

STRAIGHTFORWARD FRANCHISING Lowest total cost in relation to room revenue* The 2018 U.S. Hotel Franchise Fee Guide, released by HVS, shows that Knights Inn offers among the lowest total cost in relation to room revenue. This, combined with an owner-first mindset, technology to meet the needs of today’s travelers, and ongoing support, provides exactly what you need to help your business grow.

HOTEL EXPERIENCE Knights Inn is an economy brand that welcomes value- conscious business and leisure travelers with reliable essentials, convenient locations and friendly staff at a thrifty price.

TARGET MARKETS Economy, North America RLH Corporation provides comprehensive revenue resources, support and technology to help you stand apart from your competition and ahead of your guests’ expectations.

RevPak Hello Rewards We pride ourselves on leading the way in innovation– Staying on top of industry trends is the key especially when it comes to generating revenue to being relevant and growing our customer opportunities. RevPak is an ensemble of the industry’s base. Built on the insight that today’s best revenue generation systems. Fully integrated to traveler values great experiences over great savings, Hello provide a single 360-degree view of customers, RevPak Rewards is founded on recognition rather than points. With delivers dynamic and personalized promotions, drives tailor-made rewards that surprise and delight, our guest reservations and optimizes revenue opportunities. recognition program drives direct bookings.

franchise.RLHCo.com | 866-437-4878 This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document in compliance with applicable state and federal law. MN #F-7701, 1550 Market Street, Suite 350, Denver, Colorado, 80202. © 2018 Red Lion Hotels Franchising, Inc. KNIGHTS INN BRAND SNAPSHOT

Stay Easy at Knights Inn for more of what you want—convenient location, reliable essentials and a thrifty price.

That’s smart & simple.

CORE VALUES

Convenient Simple Smart From our locations to Like our guests, we’re By offering more of our booking process to not fussy people. a clean what guests want and our always-helpful staff, room, a comfortable less of what they don’t, we aim to be as efficient bed and a convenient we’re the smart choice as possible. location are the essentials for travelers seeking that keep us happy. It’s economy lodging. that simple.

MARKETPLACE OPPORTUNITY Knights Inn competes with economy brands including Super 8, Days Inn, and Red Roof Inn. ATMOSPHERE Focusing on the essentials, Knights Inn checks all the boxes for a comfortable, clean and convenient stay.

Sensible Basic essentials Great value KNIGHTS INN CONSUMER SWEET SPOT VALUE SEEKERS They are value-conscious leisure and business travelers in search of relaxing, clean accommodations. Mindset Bargain hunters Do it yourself Industrial Tradesmen Planners Variety

MEDIA AFFINITY PSYCHOGRAPHICS CONSUMPTION BRANDS

NFL Chevy Visit national parks DISH Burger King Hike FOX News Dairy Queen Fish & hunt Radio Burlington Coat Factory Bowl Facebook Dollar General Listen to country music ESPN Budweiser

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document in compliance with applicable law. Franchises are offered in the U.S. through Red Lion Hotels Franchising, Inc.MN#F-8104. 1550 Market Street, Suite 350, Denver, Colorado 80202. © 2018 Red Lion Hotels Franchising, Inc. SIGNATURE MOMENTS

Signature Moments are the memorable experiences that bring REQUIRED SIGNATURE MOMENTS the Knights Inn brand to life. With select touch points along the are carefully chosen to provide maximum impact and uniquely define the brand guest journey, we create Signature Moments that are consistently experience. provided at every Knights Inn. In addition there are optional Signature Moments that continue to uniquely define the brand experience with guests. OPTIONAL SIGNATURE MOMENTS take the experience to the next level, and are highly encouraged to provide rich, immersive stays.

ARRIVE

required signature moments optional signature moments

Military and Veteran Parking Spots Properties can designate premium parking Knights Inn Exterior & Wayfinding Signage Graphic Area Rug spots with branded parking signage specifi- Knights Inn exterior signage sets the tone for Bringing a sense of welcome in front of every cally for military and veterans. what guests can expect during their stay— Knights Inn front desk simple and smart details they can rely on.

STAY textile brand standards required signature moments

Wi-Fi Top of Bed Program Ftascreen TVs Branded Amenities Guests can work, stream, shop or Good sleep comes easy with our soft With our Flatscreen and expanded Exclusive Knights Inn branded simply surf web to their heart’s delight. bedding, featuring a white top of channel lineup featuring a premium products formulated with natural bedproduct that adds order a modernizing touch channel, guests are welcome to enjoy ingredients in 100% post-consumer guide to the guestroom. high-quality entertainmen. Minimun recycled plastics. 42”, highly recommend 55”.

Terry Program Bottled Water Nightstand Outlets Our extra-fluffy towels are an ameni- A bottle of water with Hello CubieTime or approved plug portal ty every guest appreciates. Rewards tag is placed in each provides convenient access to plug guestroom at check-in in and power up.