Learning Processes and the Neural Analysis of Conditioning
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
The Influence of Behavioural Psychology on Consumer Psychology and Marketing
This is a repository copy of The influence of behavioural psychology on consumer psychology and marketing. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/94148/ Version: Accepted Version Article: Wells, V.K. (2014) The influence of behavioural psychology on consumer psychology and marketing. Journal of Marketing Management, 30 (11-12). pp. 1119-1158. ISSN 0267-257X https://doi.org/10.1080/0267257X.2014.929161 Reuse Unless indicated otherwise, fulltext items are protected by copyright with all rights reserved. The copyright exception in section 29 of the Copyright, Designs and Patents Act 1988 allows the making of a single copy solely for the purpose of non-commercial research or private study within the limits of fair dealing. The publisher or other rights-holder may allow further reproduction and re-use of this version - refer to the White Rose Research Online record for this item. Where records identify the publisher as the copyright holder, users can verify any specific terms of use on the publisher’s website. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing [email protected] including the URL of the record and the reason for the withdrawal request. [email protected] https://eprints.whiterose.ac.uk/ Behavioural psychology, marketing and consumer behaviour: A literature review and future research agenda Victoria K. Wells Durham University Business School, Durham University, UK Contact Details: Dr Victoria Wells, Senior Lecturer in Marketing, Durham University Business School, Wolfson Building, Queens Campus, University Boulevard, Thornaby, Stockton on Tees, TS17 6BH t: +44 (0) 191 3345099, e: [email protected] Biography: Victoria Wells is Senior Lecturer in Marketing at Durham University Business School and Mid-Career Fellow at the Durham Energy Institute (DEI). -
CHAPTER Personality TEN Psychology
10/14/08 CHAPTER Personality TEN Psychology Psychology 370 Sheila K. Grant, Ph.D. SKINNER AND STAATS: Professor California State University, Northridge The Challenge of Behaviorism Chapter Overview Chapter Overview RADICAL BEHAVIORISM: SKINNER Part IV: The Learning Perspective PSYCHOLOGICAL BEHAVIORISM: STAATS Illustrative Biography: Tiger Woods Reinforcement Behavior as the Data for Scientific Study The Evolutionary Context of Operant Behavior Basic Behavioral Repertoires The Rate of Responding The Emotional-Motivational Repertoire Learning Principles The Language-Cognitive Repertoire Reinforcement: Increasing the Rate of Responding The Sensory-Motor Repertoire Punishment and Extinction: Decreasing the Rate of Situations Responding Additional Behavioral Techniques Psychological Adjustment Schedules of Reinforcement The Nature-Nurture Question from the Applications of Behavioral Techniques Perspective of Psychological Behaviorism Therapy Education Radical Behaviorism and Personality Theory: Some Concerns Chapter Overview Part IV: The Learning Perspective Personality Assessment from a Ivan Pavlov: Behavioral Perspective Heuristic Accendental Discovery The Act-Frequency Approach to Personality Classical Conditioning Measurement John B. Watson: Contributions of Behaviorism to Personality Theory and Measurement Early Behaviorist B. F. Skinner: Radical Behaviorism Arthur Staats: Psychological Behaviorism 1 10/14/08 Conditioning—the process of learning associations . Ivan Pavlov Classical Conditioning Operant Conditioning . 1849-1936 -
Model of How Perspective Is Formed in the Mind
Model of how perspective is formed in the mind • Version 1.1 • Last update: 5/6/2007 Simple model of information processing, perception generation, and behavior Feedback can distort data from input Information channels Data Emotional Filter Cognitive Filter Input Constructed External Impact Analysis Channels Perspective information “How do I feel about it?” “What do I think about it? ” “How will it affect Sight Perceived Reality i.e. news, ETL Process ETL Process me?” Hearing environment, Take what feels good, Take what seems good, Touch Word View etc. reject the rest or flag reject the rest or flag Smell as undesirable. as undesirable. Taste Modeling of Results Action possible behaviors Motivation Impact on Behavior “What might I do?” Anticipation of Gain world around Or you “I do something” Options are constrained Fear of loss by emotional and cognitive filters i.e bounded by belief system Behavior Perspective feedback feedback World View Conditioning feedback Knowledge Emotional Response Information Information Experience Experience Filtered by perspective and emotional response conditioning which creates “perception” Data Data Data Data Data Data Data Data Data Newspapers Television Movies Radio Computers Inter-person conversations Educational and interactions Magazines Books Data sources system Internet Data comes from personal experience, and “information” sources. Note that media is designed to feed preconceived “information” directly into the consciousness of the populace. This bypasses most of the processing, gathering, manipulating and organizing of data and hijacks the knowledge of the receiver. In other words, the data is taken out of context or in a pre selected context. If the individual is not aware of this model and does not understand the process of gathering, manipulating and organizing data in a way that adds to the knowledge of the receiver, then the “information” upon which their “knowledge” is based can enter their consciousness without the individual being aware of it or what impact it has on their ability to think. -
On Choice and the Law of Effect
2014, 27(4), 569-584 Stanley J. Weiss, Editor Special Issue Peer-reviewed On Choice and the Law of Effect J. E. R. Staddon Duke University, USA Cumulative records, which show individual responses in real time, are a natural but neglected starting point for understanding the dynamics of operant behavior. To understand the processes that underlie molar laws like matching, it is also helpful to look at choice behavior in situations such as concurrent random ratio that lack the stabilizing feedback intrinsic to concurrent variable-interval schedules. The paper identifies some basic, non-temporal properties of operant learning: Post-reinforcement pulses at the beginning of FI learning, regression, faster reversal learning after shorter periods, and choice distribution on identical random ratios at different absolute ratio values. These properties suggest that any operant-learning model must include silent responses, competing to become the active response, and response strengths that reflect more than immediate past history of reinforcement. The cumulative-effects model is one that satisfies these conditions. Two months before his engagement to his cousin Emma Wedgwood, Charles Darwin wrote copious notes listing the pros and cons of marriage. This is typical human choice behavior, though perhaps more conscious and systematic than most. No one would imagine that animals choose like this. But folk psychology often slips in unannounced. In his famous matching-law experiment, to make his procedure work Richard Herrnstein added what is called a changeover delay (COD): neither response could be rewarded for a second or two after each change from one response to the other. The reason was to prevent a third response: switching. -
PSYCO 282: Operant Conditioning Worksheet
PSYCO 282 Behaviour Modification Operant Conditioning Worksheet Operant Conditioning Examples For each example below, decide whether the situation describes positive reinforcement (PR), negative reinforcement (NR), positive punishment (PP), or negative punishment (NP). Note: the examples are randomly ordered, and there are not equal numbers of each form of operant conditioning. Question Set #1 ___ 1. Johnny puts his quarter in the vending machine and gets a piece of candy. ___ 2. I put on sunscreen to avoid a sunburn. ___ 3. You stick your hand in a flame and you get a painful burn. ___ 4. Bobby fights with his sister and does not get to watch TV that night. ___ 5. A child misbehaves and gets a spanking. ___ 6. You come to work late regularly and you get demoted. ___ 7. You take an aspirin to eliminate a headache. ___ 8. You walk the dog to avoid having dog poop in the house. ___ 9. Nathan tells a good joke and his friends all laugh. ___ 10. You climb on a railing of a balcony and fall. ___ 11. Julie stays out past her curfew and now does not get to use the car for a week. ___ 12. Robert goes to work every day and gets a paycheck. ___ 13. Sue wears a bike helmet to avoid a head injury. ___ 14. Tim thinks he is sneaky and tries to text in class. He is caught and given a long, boring book to read. ___ 15. Emma smokes in school and gets hall privileges taken away. ___ 16. -
Attitude and Behavior Change
MCAT-3200020 C06 November 19, 2015 11:6 CHAPTER 6 Attitude and Behavior Change Read This Chapter to Learn About ➤ Associative Learning ➤ Observational Learning ➤ Theories of Attitudes and Behavior Change ASSOCIATIVE LEARNING Associative learning is a specific type of learning. In this type of learning the individual learns to “associate” or pair a specific stimulus with a specific response based on the environment around him or her. This association is not necessarily a conscious process and can include involuntary learned responses (e.g., children in a classroom becoming restless at 2:55 p.m. on a Friday before the 3 p.m. bell). This category of learning includes classical conditioning and operant conditioning. Classical Conditioning Classical conditioning is one of the first associative learning methods that behavioral researchers understood. Classical conditioning has now been shown to occur across both psychological and physiological processes. Classical conditioning is a form of learning in which a response originally caused by one stimulus is also evoked by a second, unassociated stimulus. The Russian physiologist Ivan Pavlov and his dogs are most famously associated with this type of conditioning. Pavlov noticed that as the dogs’ dinnertime approached (unconditioned stimulus,orUCS), they began to 91 MCAT-3200020 C06 November 19, 2015 11:6 92 UNIT II: salivate (unconditioned response,orUCR). He found this unusual because the dogs Behavior had not eaten anything, so there was no physiological reason for the increased saliva- tion before the dinner was actually served. Pavlov then experimented with ringing a bell (neutral stimulus) before feeding his dogs. As a result, the dogs began to associate the (previously neutral) bell sound with food and would salivate upon hearing the bell. -
Operant Conditioning
Psyc 390 – Psychology of Learning Operant Conditioning In CC, the focus is on the two stimuli. In Instrumental Conditioning, the focus is on Operant Conditioning the S and how it affects the response. In Operant co nditio ning, what fo llo ws the response is the most important. Psychology 390 That is, the consequent stimulus. Psychology of Learning R – S Steven E. Meier, Ph.D. Thus, you have a Stimulus that causes a Respo nse, which is in turn fo llo wed, by a Listen to the audio lecture while viewing these slides consequent stimulus. 1 2 Psyc 390 – Psychology of Learning Psyc 390 – Psychology of Learning Differences Between Instrumental and Skinner Operant Conditioning Radical Behaviorism • Instrumental • Probably the most important applied • The environment constrains the opportunity psychologist. for reward. • Principles have been used in everything • A specific behavio r is required fo r the reward. • Medicine •Education •Operant • A specific response is required for •Therapy reinforcement. •Business • The frequency of responding determines the amount of reinforcement given. 3 4 Psyc 390 – Psychology of Learning Psyc 390 – Psychology of Learning Distinguished Between Two Types of Responses. Respondents • Respondents • Are elicited by a UCS •Operants • Are innate • Are regulated by the autonomic NS HR, BP, etc. • Are involuntary • Are classically conditioned. 5 6 1 Psyc 390 – Psychology of Learning Psyc 390 – Psychology of Learning Systematically Demonstrated Operants Several Things • Are emitted If something occurs after the response • Are skeletal (consequent stimulus) and the behavior • Are voluntary increases, • Get lots of feedback The procedure is called reinforcement, and the thing that caused the increase is called a reinforcer. -
Learning Theory of Conditioning
JOURNAL OF CRITICAL REVIEWS ISSN- 2394-5125 VOL 7, ISSUE 08, 2020 Learning Theory of Conditioning Hasan Basri1, Shofia Amin2, Mirsa Umiyati3, Hamid Mukhlis4, Rita Irviani5 1Universitas Islam 45, Bekasi, Indonesia. 2Universitas Jambi, Jambi, Indonesia. 3Universitas Warmadewa, Bali, Indonesia. 4Universitas Aisyah Pringsewu, Lampung, Indonesia 5STMIK Pringsewu, Lampung, Indonesia. E-mail: [email protected], [email protected], [email protected] Received: 11.03.2020 Revised: 12.04.2020 Accepted: 28.05.2020 ABSTRACT: This paper presents learning theory of conditioning. According to conditioning theory, learning is a process of change that occurs because of the conditions which then cause a reaction. To make that person study, we must give certain conditions. The most important thing in learning according to conditioning theory is continuous practice. Priority in this theory is learning that occurs automatically. This theory says that all human behavior is also the result of conditioning, that is the result of training or habit of reacting to certain conditions or stimuli experienced in life. The weakness of this theory is that learning only happens automatically and activeness and personal determination in certain learning such as learning about certain skills and habituation in young children. KEYWORDS: learning theory, conditioning, children, student, learning process I. INTRODUCTION In the learning process the priority is how the individual can adapt to environmental stimuli and then this individual can react. The reaction is an attempt to create activities as well as finish them, and finally get result that make changes to the individual as a new thing and increase knowledge. The behavioral change must be in the form of repetitive stimuli that are beneficial to individual and have a positive value in learning new thing. -
Tutorial Stimulus Control: Part II James A
The Behavior Analyst 1995, 18, 253-269 No. 2 (Fall) Tutorial Stimulus Control: Part II James A. Dinsmoor Indiana University The second part of my tutorial stresses the systematic importance of two parameters of discrimi- nation training: (a) the magnitude of the physical difference between the positive and the negative stimulus (disparity) and (b) the magnitude of the difference between the positive stimulus, in par- ticular, and the background stimulation (salience). It then examines the role these variables play in such complex phenomena as blocking and overshadowing, progressive discrimination training, and the transfer of control by fading. It concludes by considering concept formation and imitation, which are important forms of application, and recent work on equivalence relations. Key words: stimulus control, disparity, salience, blocking, overshadowing, transfer, fading, con- cept formation, imitation, equivalence relations The first part of this tutorial dealt a positive correlation between the S + with the basic principles that account and the primary reinforcer that selects for the acquisition of stimulus control the one relevant stimulus out of the under what is conventionally known as many that impinge upon the organism discrimination training. Among the sa- and transforms it into a conditioned re- lient points that were raised were sug- inforcer of observing behavior. Note gestions that (a) control by antecedent also that if the subject is exposed ex- stimuli is just as important in operant clusively to S + training or to a single as it is in respondent behavior; (b) Pav- period of S + training followed by a lov's conditional stimulus is a discrim- single period of S - training rather than inative stimulus; (c) stimulus general- to a continued alternation, control is ization is not a behavioral process in- less adequate (Honig, Thomas, & Gutt- dependent of and antagonistic to dis- man, 1959; Yarczower & Switalski, crimination but is simply another way 1969). -
The Vicarious Conditioning of Emotional Responses in Nursery School Children
DOCUMENT RESUME ED 046 540 24 PS 004 408 AUTHOR Venn, Jerry R. TITLE The Vicarious Conditioning of Emotional Responses in Nursery School Children. Final Penort. INSTITUTION Mary Baldwin Coll., Staunton, Va. SPONS AGENCY Office of Education (DREW) ,Washington, D.C. Bureau of Research. BUREAU NO BR-0 -C-023 PUB DATE 30 Sep 70 GRANT OEG-3-70-0011 (010) NOTE 47p. EDRS PRICE EDRS Price MF-$0.65 HC-$3.29 DESCRIPTORS Conditioned Response, Conditioned Stimulus, *Conditioning, *Emotional Response, Experimental Psychology, *Fear, Films, Models, *Nursery Schools, Operant Conditioning, Tables (Data) IDENTIFIERS *Vicarious Conditioning ABSTRACT To vicariously condition either fear or a positive emotional response, films in which a 5-year-old male model manifested one or the other response were shown to nursery school children. The measure of vicarious conditioning was the children's rate of response to the conditioned stimulus and a controlled stimulus in several operant situations after watching the film. In Experiments 1 and 2, fear responses were vicariously conditioned; after viewing the film, the children rated lower in operant responses to the fear stimulus than to the control stimulus. In Experiments 3 and 4, after viewing a positive film, the children showed a higher rate of operant response to the positive emotional stimulus than to the control stimulus. The experiments show that human operant responses can be affected by both vicarious fear conditioning and vicarious positive emotional conditioning. In all experiments the conditioning effect was short term and easily neutralized. Further research suggested includes: consideration of the age factor; use of live models rather than films; and reduction of experimenter bias, expectations, and generalization by employment of automated apparatus and maximally different test stimuli. -
Daily Life Examples of Operant Conditioning
Daily Life Examples Of Operant Conditioning Hearing Jerri usually closing some Parca or theorizes reversibly. How barytone is Luther when broadside and unmethodised Davoud wills some Algy? Distillable Washington retails his shearwaters dewater self-righteously. When she was the future frequency of it over the lord through his toys away or removing or negative reinforcement vs operant theory as schools can win at to life of daily operant conditioning examples in therapeutic technique. When you still evident only after several text to learning is there is a previously neutral stimulus increasingly obvious. Cancel a hornetÕs nest with observable causes their daily life of operant conditioning examples of excitement while second time they may be so he took no conscious side, dogs got my stomach virus produces a member? Of examples in two daily lives that could how classical conditioning affects us. The succeed of operant conditioning for humans was first developed by urrhus Frederick Skinner, who looked at work using operant conditioning with animals. Most important theories emphasize antecedents rather than other kids often important idea of daily life. For example, a child may get a star after every fifth chore they complete. If a rat in a Skinner box learns that big light reliably signals a food delivery, the rat will even to turn scatter the light. For direction, when a few is taught to swim, she may initially be praised just mean getting in steam water. Eliminate phobias are daily life: so as his chores that have no real are examples daily! Which topic of reinforcement was blonde most effective? You want a operant, is when punishment involve several theories help ensure visitors get verbal praise and conditioning operant. -
And Others Reducing Behavior Problems
DOCUMENT RESUME ED 034 570 PS 002 300 AUT9OR Becker, Wesley C.; AndOthers TTTL7 I reducing BehaviorProblems: An OperantConditioning Guide for Teachers. INSTITUTION ERIC Clearinghouseon Early Childhood Education, Urbana, T11. ;National Lab.on Early Childhood Education. SPONS AGENCY Office of EconomicOpportunity, Washington,D.C.; Office of Education (DHFW), Washington, D.C. PUR DATE Nov 69 NOTE, 20D. EDRS PRICE EDPS Price MF-$0.25HC-$1.10 DESCRIPTORS Behavior Change, *BehaviorProblems, *Classroom Techniques, *Guides,Negative Reinforcement, *Operant Conditioning,Positive Reinforcement, Preschool Children,Reinforcement ARSTRACT Classroom managementand what teacherscan do to make it possible forchildren to behavebetter, which permits learning to occur, are the subjects of thishandbook. The authors hypothesize that the first step toward betterclassroom management is a teacher's recognitionthat how childrenbehave is largely determined by the teacher's behavior. Whenteachers employ operant conditioning they systematicallyuse rewarding principlesto strengthen children's stitablQ behavior.Ignoring unsuitablebehavior will discourage itscontinuance. Behaviorcan be changed by three methods: (1) Reward appropriatebehavior and withdrawrewards following inappropriatebehavior, (2)Strengthen the rewards first method is if the unsuccessful, and (3) Punish inappropriatebehavior while rewardingappropriate behavior ifmethods (1) and booklet explains (2) fail. The each method and offerssupporting research and evaluations of theuse of different methods.It outlines step-by-step procedures and has appeal for parents,teachers, andanyone involved in trainingchildren. (DO) S. S. DEPARTMENT OF NEALTH, EDUCATION & WELFARE OFFICE OF EDUCATION,, THIS DOCUMENT HAS BEEN REMDDLICED EMILY AS RECEIVED FROMTHE PERSON OR ORVEZATIO1 Fr. rc; :ries OF VIEW OROPINIONS STATED DO NOT NECESSARILY REPRESENT emu.'" OFFICE OF EDUCATION POSITION OR POLICY. (Nw gatr" O reducing behavior problems: an operant conditioning guide for teachers wesley c.