University of Vermont ScholarWorks @ UVM UVM Honors College Senior Theses Undergraduate Theses 2016 (Hetero)sexual Grooming: A content analysis of female sexualization in American pre- and young-teen television Anne Moyerbrailean University of Vermont Follow this and additional works at: https://scholarworks.uvm.edu/hcoltheses Recommended Citation Moyerbrailean, Anne, "(Hetero)sexual Grooming: A content analysis of female sexualization in American pre- and young-teen television" (2016). UVM Honors College Senior Theses. 110. https://scholarworks.uvm.edu/hcoltheses/110 This Honors College Thesis is brought to you for free and open access by the Undergraduate Theses at ScholarWorks @ UVM. It has been accepted for inclusion in UVM Honors College Senior Theses by an authorized administrator of ScholarWorks @ UVM. For more information, please contact
[email protected]. (HETERO)SEXUAL GROOMING (Hetero)sexual Grooming: A content analysis of female sexualization in American pre- and young-teen television Anne Moyerbrailean University of Vermont 1 (HETERO)SEXUAL GROOMING Abstract Much clothing, in a variety of adolescent clothing stores, is sexually explicit. At the same time, mainstream media has become extremely sexualized over the last several decades, and women and girls in particular are often depicted as sexual objects in advertisements, magazines, television, and film. Additionally, some research has identified a trend of sexualized clothing marketed to girls. Despite this, no research has addressed a similar trend in the clothing worn by female characters in pre- and young- teen (tween) television. In this thesis, I examine the extent to which clothing in contemporary tween television programing is sexualized. To do so, using a coding scheme adapted from Goodin et al.