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February 5 2011 the party ™ POWERED BY MOTOROLA XOOM SATURDAY february 5 2011 CENTENNIAL HALL at FAIR PARK DALLAS, TX the party ™ POWERED BY MOTOROLA XOOM SPONSORED BY: TM TM event overview event overview The word is out – nobody does it like Maxim! The Maxim Party during Super Bowl weekend is the most sought-after event of the year and 2011 proved to be no exception. Celebrities, VIPs, sports icons and industry movers and shakers flocked to Centennial Hall at Fair Park, home of the Texas State Fair, to celebrate the most highly anticipated party of the weekend. This year’s party, coined The Maxim State Fair powered by Motorola Xoom, brought to life all the elements of a traditional state fair but with Maxim panache. Partygoers indulged in Patrón margaritas topped with wads of cotton candy, tray-passed caramel apples and a variety of deep fried treats while models outfitted in fair inspired attire heated up the party atmosphere. The fun didn’t stop there as guests tried their luck at several midway style games including bushel basket, ring toss and many more for the chance to walk away with collectable prizes. A skee-ball zone also gave the eager-to-win a chance to rack up tickets and trade them in at the prizes booth for a variety of sponsor products. As if that wasn’t enough, Motorola Xoom bumper cars and a 35’ Ferris wheel kept guests’ party appetites satiated throughout the night. The bash drew the biggest stars in town, including Chad “Ochocinco” Johnson, Olivia Munn, Adrien Brody, Michael Phelps, Jerry Bruckheimer, Jillian Michaels, Erin Andrews, Joe Jonas, Adrian Grenier, Terrell Owens, Mark Sanchez, the cast of Glee and many more! DJ Ross One and DJ Vice provided the music with special performances by Ravi Drums, Jason Derulo and Wyclef Jean. It pretty much goes without saying that Maxim proved everything really is bigger in Texas! event overview invitation invitation fold-out poster fold-out Multi-panel Multi-panel Invitation: Invitation: Early Admission tickets for Maxim VIPs Maxim for tickets Admission Early This is not a ticket. Must be 21+ to attend. Photo ID necessary. ID Photo attend. to 21+ be Must ticket. a not is This This early admission invitation is non-transferable and admits one. one. admits and non-transferable is invitation admission early This Mandatory RSVP to 1-866-933-5872 to RSVP Mandatory XOOM ™ MOTOROLA MOTOROLA POWERED BY POWERED the party the 020511 for early admission. early for 9pm at special invitation for you to join us us join to you for invitation special 020511 Maxim extends a a extends Maxim admission early early th in materials such use to us for consent your confirms 3rd party sponsors’ websites and in social media to documen to media social in and websites sponsors’ party 3rd is fashion without restriction. without fashion is We will be taking photos/video/audio at the party which may be po be may which party the at photos/video/audio taking be will We TM attendance your and event the t sted to Maxim and its its and Maxim to sted POWERED BY POWERED T MO L ORO A A XOOM ™ VIP TM This invitation is non-trans is invitation This ferable and admits one. 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ID hoto party the Mandatory RSVP to 866-933-5872 to RSVP Mandatory ross one ross and and ravi drums ravi dj vice dj music by by music special performance by by performance special XOOM A A L ORO T MO POWERED BY POWERED ™ 020511 in association with: association in ELI Marketing production production Marketing ELI A TK New York, Inc & & Inc York, New TK A 020511 the party the Invited ’ re You for details for open ➥ ➥ N O I tat NVI I open You’re for details Invited A TK New York, Inc & ELI Marketing production in association with: the party A XOOM™ POWERED BY MOTOROL special performance by the party ™ POWERED BY dj vice MOTOROLA XOOM music by We will be taking photos/video/audio at the party which may be posted to Maxim and its ravi drums 3rd party sponsors’ websites and in social media to document the event and your attendance confirms your consent for us to use such materials in this fashion without restriction. and ross one ssary. Mandatory RSVP to 866-933-5872cket. Must beTM 21+ to attend. Photo ID nece ansferable and admits one. This is not a ti This invitation is non-tr TM DECOR ELEMENTS 1 2 3 5 6 4 1 Illuminated State Fair sign & prizes booth 2 & 4 Bumper cars & midway games 3 Patrón cotton candy 5 Skee-ball 6 Illuminated midway sign 31 1 Pennant banners 2 & 6 Themed outfits3 Maxim bar girl 4 Illuminated grandstand sign & stage backdrop 5 Split rail fence on "green" carpet 7 Midway games 8 Authentic fair treats 9 Ferris wheel 2 3 4 5 6 8 7 9 MUSIC 1 2 4 5 1 Jason Derulo 2 DJ Ross One 3 D J Vice 4 Ravi Drums 5 The Dallas Cowboys cheerleaders with partygoers 6, 7, & 9 Wyclef Jean performance 3 8 Jason Derulo & Wyclef Jean performance 6 7 8 9 CELEBRITY attENDANCE Adrien Brody Mark Sanchez Melissa Rycroft & Tye Strickland Darrelle Revis & Roddy White Erika Jayne Heather Morris Craig Robinson Erin Andrews Chris Brown Melanie Brown Guy Fieri & Shaunie O’Neal Chord Overstreet Tamara Tunie Ryan Kwanten Jenna Ushkowitz Kevin Mchale Jessica Lowndes Holt McCallany Jesse Metcalf & Cara Santana Rebecca Mader Dave Annable Terrell Owens Kevin Connolly Jillian Michaels Reggie Bush Joe Jonas CELEBRITY RECAP Adrien Brody/ The Experiment Gary Baxter/ NFL Player Melanie Brown/ Musician Adrian Grenier/ Entourage Gary Maxwell/ NFL Player Melissa Rycroft/ The Bachelor Pad Akin Ayodele/ NFL Player Geoff Stultz/ Happy Town Michael Bay/ Director Amaury Nolasco/ Chase Guy Fieri/ Chef and TV Personality Michael Phelps/ Olympic Swimmer Arianna Huffington/ The Huffington Post Heather Morris/ Glee Ndamukong Suh/ NFL Player Barry Sanders/ NFL Player Holt McCallany/ Lights Out Nick Swardson/ Just Go With It Blake Baratz/ Impact Sports Jason Derulo/ Musician Olivia Munn/ Iron Man 2 Boris Kodjoe/ Resident Evil: Afterlife Jenna Ushkowitz/ Glee Omar Miller/ 8 Mile Cal Ripken Jr./ MLB Player Jermichael Finley/ NFL Player Printz Board/ Producer Cara Santana/ DialStar Jerry Bruckheimer/ Producer Quinton Aaron/ The Blind Side Chad Kroeger/ Nickelback Jesse Metcalfe/ Chase Rebecca Mader/ Lost Chad “Ochocinco” Johnson/ NFL Player Jessica Lowndes/ 90210 Reggie Bush/ NFL Player Chris Brown/ Musician Jillian Michaels/ Personal Trainer and TV Personality Regina King/Southland Chord Overstreet/ Glee Joanna Garcia/ Better With You Rita Benson LeBlanc/ New Orleans Saints owner Chuck Liddell/ UFC Joe Jonas/ The Jonas Brothers Roddy White/ NFL Player Cole Hauser/ Chase Josh Cribbs/ NFL Player Ryan Kwanten/ True Blood Craig Robinson/ The Office Josh Freeman/ NFL Player Shaunie O'Neal/ Basketball Wives Dan Cortese/ Surviving Suburbia Kevin Connolly/ Entourage Stephen Belafonte/ Producer Darrelle Revis/ NFL Player Kevin McHale/ Glee Steve Young/ NFL Player Dave Annable/ Brothers and Sisters Kevin Sorbo/ Hercules Tamara Tunie/ Law and Order: SVU Delroy Lindo/ The Chicago Code Kurt Warner/ NFL Player Terrell Owens/ NFL Player DJ Pauly D/ Jersey Shore Kyle Busch/ NASCAR Driver Todd English/ Chef and Restaurateur DJ Steve Porter/ Music Video Producer and DJ Les Moonves/ CBS Corporation Tony Gonzalez/ NFL Player DJ Vice/ DJ Marcus Allen/ NFL Player Tony Siragusa/ NFL Player Doug Reinhardt/ MLB Player Mark Harmon/ NCIS Warren Moon/ NFL Player Drew Brees/ NFL Player Mark Salling/ Glee Wyclef Jean/ Musician Erika Jayne/ Musician Mark Sanchez/ NFL Player Erin Andrews/ ESPN Newscaster Matt Lauria/ Chicago Code Evelyn Lozada/ Basketball Wives MC Hammer/ Musician PRESS february 6, 2011 MAXIM, Diddy, USHER ROCK NIGHT away february 6, 2011 Maxim went all out on this bash and did a fine job at it. The red carpet was spacious and once you were inside, there was plenty to do throughout the night. It was literally a carnival the fifth down: brought to life with a Ferris wheel, skee-ball, balloon darts, SUPER Bowl Parties GO BIG IN TEXAS go-carts and other theme park staples. They even had prizes for those talented gamers including speakers, headphones and cologne. The dance floor was the busiest I'd seen at any party over Super Bowl weekend and there wasn't a soul in the party not having a good time. None topped the Maxim party, where so many of the famous turned out that they had to wait in line at the VIP entrance. Maxim held its party at Centennial Hall, The celebrity turnout was stellar and stars were strolling home of the Dallas fair, and in keeping with that theme, there were bumper cars, around the party if they weren't dancing near their VIP table. ring tosses and stuffed animals aplenty. One 20-something-year-old man ran up to Jets cornerback Darrelle Revis, gave him a stuffed penguin and said, “I won this …they'll have to settle on 10 horseshoes. Best party of the just for you!” week by far. …Revis joined a host of fellow celebs in VIP, everyone from MC Hammer and Adrien Brody to Jerry Bruckheimer and Michael Phelps. february 7, 2011 OLIVIA MUNN ON How SHE Manages february 7, 2011 SOCIAL Anxiety Actress Olivia Munn hits the red carpet for the Maxim Super Bowl Party in Dallas where she chats about how great it is to film her new movie, “I Don’t Know How She Does It,” with february 7, 2011 co-star Sarah Jessica Parker.
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