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The Taste of Sonoma London Wine Bar Tour

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The Taste of Sonoma London Wine Bar Tour The Taste of Sonoma London Wine Bar Tour With The Buyer & Sonoma County Vintners The Taste of Sonoma London Wine Bar Tour The Opportunity The “Taste of Sonoma” event was an opportunity to shine the light brightly on the styles, trends and quality of wine being made right across this crucial Californian region. In an ideal world bodies such as Sonoma County Vintners would be able to host leading buyers, sommeliers, merchants, importers and wine writers in their region all year round. To give them a chance to see and experience Sonoma hospitality as well as their wines. But whilst it is not always easy to find time in people’s demanding schedules to make such trips possible, it also made sense for Sonoma producers to spend time with key buyers and influencers in the markets they work in and in the outlets they sell their wines in. This would provide the buyers and the producers a chance to get to know each other in a The Concept far more relaxed environment than just in the traditional tasting format. It was also an opportunity to shake things up and turn the traditional wine tasting on The theme of this September’s California Wine Fair hosted by the California Wine its head. To do something very different and memorable for both the buyers and the Institute was to “Dream Big”. That was certainly the challenge that Sonoma County producers taking part. Vintners took on when it teamed up with The Buyer to take a group of leading buyers, sommeliers, wine merchants and consultants on a tour of London restaurants to showcase It also meant the series of tastings were being held in the same environments and their different styles of wines and how their producers paired against different food styles. surroundings that the wines they make, buy, and sell are being bought and drunk by consumers looking to discover bright and exciting Californian - and Sonoma wines. This was a wine tasting on the move where there were as many knives, forks, serviettes and toothpicks as there were glasses and spittoons. The idea was to showcase Sonoma wines in the same way that consumers do when they order them in busy restaurants. To then also taste, explore, analyse, and enjoy different styles of wines, paired with the kind of dishes and food that leading restaurants listing Sonoma wines would serve them with. To do so became as much a logistical challenge as it did hosting a wine tasting. All in all, the event included 11 Sonoma producers, 13 members of the UK wine trade, a photographer, a fleet of taxis, and three restaurants in just over four hours. But somehow it all came together with great wines, gorgeous food, wise words and a lot of debate, and banter along the way. We look back on a memorable day. The Taste of Sonoma London Wine Bar Tour About Sonoma County Vintners Sonoma County Vintners (SCV) is the leading voice for the Sonoma County wine community, dedicated to growing awareness and demand for our wines amongst trade, About Sonoma County media and consumers around the world. • 60,000 acres of growing area Founded in 1944, SCV now has around 250 members ranging in size from small, • 24,000 hectares of growing area family-owned wineries to large-volume corporations. It aims to take a collaborative • 17 viticultural areas including: Alexander Valley, Bennett Valley, Carneros, Chalk approach and build strategic partnerships both with its members and the trade to create Hill, Dry Creek Valley, Fort Ross - Seaview, Fountaingrove District, Green Valley, a series of forward-thinking programmes and events that enhances the reputation of Knights Valley, Moon Mountain District, Northern Sonoma, Pine Mountain Sonoma County and its wines worldwide. It also works closely with the Sonoma County Cloverdale Peak, Rockpile, Russian River Valley, Sonoma Coast, Sonoma Mountain, Winegrape Commission and the Sonoma County Tourism Bureau to help build the Sonoma Valley. profile of Sonoma County as a distinctive grape-growing and wine-producing region. • 1,800 grape growers • 495 bonded wineries To find out more go to www.sonomawine.com, or email Jesslyn Jackson, International • 291 wineries Export Programme Manager, on [email protected]. It can be contacted at: • Main grape varieties: Chardonnay, Pinot Noir, Cabernet Sauvignon, Zinfandel, 400 Aviation Boulevard, Suite 500 Santa Rosa, CA 95403. Merlot, Sauvignon Blanc, Syrah. The Taste of Sonoma London Wine Bar Tour The Restaurants The Buyer and Sonoma County Vintners would like to thank the three restaurants and their hospitality, wine and catering teams for taking part in the tour. The three selected were in order: Pitt Cue, The Avenue, Devonshire Square, London, EC2M 4YP www.pittcue.co.uk How Pitt Cue has gone from a food truck on London’s Southbank to being regarded as one of London’s premier restaurants (the original opened in Soho) for wood smoked meats. It The Buyer worked with Sonoma County Vintners’ programmes manager, Jesslyn Jackson, has an extensive Californian wine list of its own at its Devonshire Square venue that also to devise a tour that would highlight and showcase different styles, regions and AVAs of includes its own micro craft brewery. Sonoma wines in each of the restaurants visited. Hawksmoor Guildhall, 10 Basinghall Street, London, EC2V 5BQ We worked together to identify the right restaurants with the style of food that best www.thehawksmoor.com matched the type of wine being produced in different Sonoma AVAs. Hawksmoor has been central to the revolution in premium steak and meat-driven restaurants with its growing chain of restaurants across London. This was a chance to pit Three dishes were then selected from each of the restaurants menus that best worked with Sonoma wines against its grass-fed, dry-aged meats with Sonoma. the wines to be shown in that outlet. The food was also chosen to challenge the wines and show how they can cope with different flavours, which would be what they would have to M Restaurant, Threadneedle Street, 2-3 Threadneedle St, London EC2R 8AY do with guests sharing wine and food. www.mrestaurants.co.uk/threadneedle The final stop on the tour took the group to the multi-faceted M Restaurant and its first The three restaurants also had to be within a practical distance of each other to make the flagship restaurant in the City. Here M Restaurant specialises in meats and wines sourced Sonoma culinary and wine mystery tour a logistical possibility. from five countries around the world including California. The Taste of Sonoma London Wine Bar Tour The Touring Tasting Panel For such a different type of tasting event to work well, we had to rely on the good will, sense of humour - and direction - of our chosen panel of buyers, merchants, sommeliers, importers and consultants. The Buyer and Sonoma County Vintners would like to thank all our panel for not only their expert views and advice, but also for being such great sports, and allowing themselves to be corralled around the City of London one late September afternoon. They were: Roger Jones Greg Sherwood MW Joe Wadsack Joe Fattorini Tal Groinen Rory Benham Owner of one star Michelin Senior buyer at Handford Wine consultant, co-chair Wine consultant, marketing Part of the wine sommelier Sales director, The Wine restaurant, The Harrow at Wines in London, one of of the Independent Wine expert and wine expert on team at China Tang at The Treasury, one of the leading Little Bedwyn and a big the UK’s retail wholesale Challenge and drinks expert ITV’s The Wine Show, Dorchester specialist importers of supporter of Sonoma and specialists in Californian on ITV’s This Morning. about to release its second Californian and Sonoma Californian wines. wine. series. wines to the premium on- trade. Chris Manthei James Hocking Mike Matthews Richard Ellison Christina Rasmussen The Wine Treasury, Wine director, The Vineyard Co-owner, Warren Wines, Owner, Wanderlust Wines, Wine writer, wine formerly of independent Cellars, one of the pioneers a popular independent wine a new specialist importer and presenter and PR wine merchnts, Vagabond in importing Californian merchant in Twickenham. wholesaler with a growing specialist with Westbury Wines, Manthei joined The wines and also helps manage Sonoma and Calfiornian wine Communications. Wine Treasury during the the wines for The Vineyard list serving restaurants and also summer. hotel in Berkshire. selling direct to consumers. The Taste of Sonoma London Wine Bar Tour The Debate The Taste of Sonoma London Wine Bar Tour Dry Creek Vineyard Cabernet Sauvignon 2014, Dry Creek Valley (Bibendum Wine) Doxon said it was enjoying more success for its Cabernet wines as both the trade and consumers looked to alternatives to the high prices coming out of Napa. It was also having good success with younger, millennial wine drinkers who were much more interested in finding wines to buy to drink now, rather than collect. These were wines the panel could see doing well in the UK market. Good quality, elegant wines, but at very affordable Pitt Cue prices of £25 to £35. Wines Sonoma represented by Dry Creek Valley producers including: • Dry Creek Vineyard Chenin Blanc, 2015 • Dry Creek Vineyard Cabernet Sauvignon 2014, Dry Creek Valley • Seghesio Family Vineyards Old Vine Zinfandel 2013, Sonoma County • Seghesio Family Vineyards Cortina Zinfandel 2014, Dry Creek Valley Food Each of the wines was paired against a selection of starters and bites from the Pitt Cue menu including: • Carmel ribs • Potato cake and smoked ketchup • Pig’s head scrumpet The producer with arguably the hardest job of the tour was the one who had to kick things off at our first stop at Pitt Cue.
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