type&font
1 2 Type and Font
A typeface is a specific design within a type family. For example, Times New Roman is a typeface within the serif type family.
A font is a varia on of a typeface. Every me you bold, enlarge, shrink, italicize, or otherwise modify a typeface, you're working with a font.
3 Serif typeface
Times New Roman, Book Antigua – cross line finishes the end of character.
Serif typefaces got their name because they have serifs — those little decorations on the end of strokes within each character. Serifs are useful because they provide a horizontal groove that serves as a visual cue for the reader's eyes to lock into. This makes them easier to read, particularly at small sizes, which is why they're so widely used in the text of newspapers.
They tend to be proportionally spaced, which means that different characters have different widths. They're great if you're trying to convey an authoritative, professional feel, but you should avoid them if you want your text to seem more personal and friendly. This isn't a hard-and-fast rule, though; for more information about using serif types, check out David Rodriguez's fabulous article on the subject. A few serif typefaces you may have seen are Times New Roman and Georgia.
4 Sans Serif Typeface
Helvetica, Century, Arial - does not have serifs ( cross lines).
Sans-serif typefaces are proportionately spaced and, as you may have guessed, don't have serifs. This means they're harder to read at smaller sizes; however, they work well as headings or large text. They also seem a lot friendlier and more approachable than their serif counterparts. Popular sans-serif typefaces include Arial, Helvetica, and Verdana.
5 Monospace typeface Courier - each letter has same width.
Monospace typefaces may or may not contain serifs. What sets them apart is that they aren't proportionately spaced — that is, each character takes up the same amount of horizontal space.
Monospace isn't the best choice for most text, but if you're looking to set certain text apart, or if you want to create a mechanical or typewriter-esque feel, typefaces like Courier and Lucida Console will work just fine.
6 Cursive typeface Cursive typefaces such as Comic Sans are curvy and stylistic, and are meant to look like handwriting.
As you might guess, these can be kind of cheesy and difficult to read, and as you might not have guessed, they sometimes inspire hatred.
This means it's best to limit your use of them to accent text; for instance, if you’re going for a really personal look in a heading, a cursive typeface could be just what you're looking for.
7 Fantasy typeface
Fantasy typefaces are decorative and artistic — think Impact — which means that, like cursive typefaces, they can be difficult to read. In addition, these typefaces can come with unique limitations, such as a lack of lowercase letters. These typefaces are best used as accents, not your main text.
Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustra on techniques. The arrangement of type involves the selec on of typefaces, point size, line length, leading (line spacing), adjus ng the spaces between groups of le ers (tracking) and adjus ng the space between pairs of le ers
9 font metrics
Baseline: an imaginary horizontal line on which characters rest. In some scripts, parts of glyphs lie below the baseline.
10 font units
A pica (pronounced /ˈpaɪkə/) is a typographic unit of measure corresponding to 1/72nd of its respec ve foot, and therefore to 1/6th of an inch. The pica contains 12 point units of measure.
A point is the smallest unit of measure, being a subdivision of the larger pica. It is commonly abbreviated as pt. There are 12 points to the pica.
An em unit defines the propor on of the le er width and height with respect to the point size of the current font.
Originally the unit was derived from the width of the capital "M" in a par cular typeface. This unit is not defined in terms of any specific typeface, and thus is the same for all fonts at a given point size.[1] So, 1 em in a 16 point typeface is 16 points.
11 Character and Word Spacing
• Kerning - inter-character spacing • Tracking - adjustment of word spacing • Leading – line spacing • Line spacing • Paragraph alignment – le , center , right. • Paragraph spacing
12 Illustrator Text Tools
When you select the Type Tool you will see a toolbar appear at the top of your screen. This contains all of the basic options for the Type Tool.
13 Filling Shape with Text
You can fill a shape you have drawn with text. Draw a circle using the Elipse Tool (shortcut L). Now select the area type tool and click on the edge of the circle. You will now see that you can add type inside the shape. You will note that the shape itself is just used to define the path so you get text in a circle shape without the circle.
14 Text on Path
You can get type to follow a path using this tool. Draw a path using the the pan tool and then select the Type on a Path tool.
Now hover over the path and click. You can now type text that will follow the path you have drawn.
15 Conver ng text into outline
Another feature is the ability to turn text into objects by using the "create outlines" command under the Type menu. This creates outlines of each letter, with control points that you can manipulate, just as you would any other object.
Type which has been turned into outlines can't be edited with the text tool.
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