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Brain & Cognitive Science 2016 Brain & Cognitive Science 2016 press.princeton.edu Contents 1 general interest 3 psychology New New 6 Phishing for Phools How to Clone a The Economics of Mammoth social science Manipulation and Deception The Science of De-Extinction George A. Akerlof & Beth Shapiro Robert J. Shiller 9 “[A] fascinating book. A great biology & “This fun but serious book tells popular science title, and one neuroscience how the standard story about that makes it clear that a future free markets often gets it wrong. you may have imagined is already 11 Indeed, Akerlof and Shiller suggest underway.” that we should drop the view —Library Journal, starred review philosophy of markets as generally benign “As a researcher who is shaping institutions. The argument is laid this eld, Shapiro is the perfect out with the help of fascinating 12 guide to the ongoing discussion anecdotes, the language is con- best of the backlist about de-extinction. While many versational, and the book is easy news items and conference to read.” presentations have focused on 13 —Dani Rodrik, author of The the technology required to create index | order form Globalization Paradox extinct life, Shapiro carefully “Phishing for Phools is a coherent considers every step along the and highly plausible explanation journey to de-extinction, from of why markets—although usually choosing a species to revive to bene cial—can lead to undesir- making sure they don’t become able outcomes. The book takes extinct all over again. Whether an intriguing approach and gives you’re all for de-extinction or many interesting examples.” against it, Shapiro’s sharp, witty, —Diane Coyle, author of GDP: A and impeccably-argued book is Brief but A ectionate History essential for informing those who Ever since Adam Smith, the central will decide what life will become.” teaching of economics has been —Brian Switek, NationalGeo- that free markets provide us with graphic.com’s Laelaps blog material well-being, as if by an in- “Beth Shapiro. has produced a visible hand. In Phishing for Phools, fascinating book.” Nobel Prize–winning economists —Carl Zimmer, Wall Street Journal George Akerlof and Robert Shiller 2015. 256 pages. 16 color illus. 2 halftones. deliver a fundamental challenge to 9 line illus. this insight, arguing that markets Cl: 978-0-691-15705-4 $24.95 | £16.95 One of Flavorwire’s 10 Must-Read harm as well as help us. Academic Books for 2015 Cover image courtesy of iStock; 2015. 288 pages. image featured on the cover Cl: 978-0-691-16831-9 $24.95 | £16.95 of Eye and Brain by Richard L. Gregory (page 9). Book jacket designed by Michael Boland. New New New The Future of the Brain Looking Inside the Brain How Do You Feel? Essays by the World’s Leading The Power of Neuroimaging An Interoceptive Moment with Neuroscientists Denis Le Bihan Your Neurobiological Self Edited by Gary Marcus & Translated by A. D. (Bud) Craig Jeremy Freeman Teresa Lavender Fagan “This fascinating book is truly a “Dispatches from the scienti c “Who better to lead us into the must-read for anyone interested minds at the forefront of the quest technological wonderland of in in the biological underpinnings to map and understand the myriad vivo brain imaging than Denis Le of human perception. Craig neural connections that constitute Bihan, pioneer of di usion mag- integrates evidence from neurosci- evolution’s most curious creation, netic resonance imaging (dMRI)? ence, psychology, and psychiatry the essays that make up The Future [A] densely factual narrative.” to present new insights into how of the Brain serve as great primers —Barbara Kiser, Nature our brains enable us to experi- in topics scienti c and logistical: “Le Bihan’s book, which is packed ence the range of sensations and from memory and consciousness with photographs and witty asides, mental states known as feelings. to the computer modeling of is an accessible explanation of a Readers won’t just learn about neural complexities to big-data complex, technological topic.” captivatingly novel ndings, but analysis.” —Library Journal will enormously enjoy the sheer —Bob Grant, Scientist elegance of Craig’s thought.” “[L]ooking Inside the Brain —Nikos K. Logothetis, Max Planck “A book called The Future of the introduces readers to basic neuro- Institute for Biological Cybernetics Brain: Essays by the World’s Lead- anatomy and sets out to explain ing Neuroscientists cannot have how neuroimaging has helped “In this provocative and deeply cre- modest ambitions. The editors and scientists better understand ative book, Craig shares his journey authors of this collection of essays human emotion, cognitive facul- of scienti c discovery to reveal do not disappoint on that score, ties, and neurological illnesses, an insight that is both simple and taking a broad, well-informed view including cancer and psychiatric sweeping: the nervous system of recent and potential advances disorders. Besides the historical contains a sensory pathway that is in neuroscience and their implica- accounts of these technologies, built for regulating homeostasis, tions for the eld.” the real value of this work is the and it functions as a fundamental, —Sandra Aamodt, Nature author’s forward-looking predic- organizing feature of the mind. Neuroscience tions regarding the future of these After reading this book, you will 2015. 312 pages. 9 color illus. 2 halftones. technologies and their continued think di erently about the nature 18 line illus. of consciousness, and, ultimately, Cl: 978-0-691-16276-8 $24.95 | £16.95 evolution.” —Choice what it means to be human.” 2015. 216 pages. 59 color illus. —Lisa Feldman Barrett, University Cl: 978-0-691-16061-0 $29.95 | £19.95 Distinguished Professor of Psychol- ogy, Northeastern University 2015. 384 pages. 16 color illus. 20 line illus. Cl: 978-0-691-15676-7 $39.50 | £27.95 @ PrincetonUniversityPress +princetonuniversitypress @ PrincetonUPress press.princeton.edu general interest • 1 New Paperback Do Zombies Dream of The Hidden Agenda of Would You Kill the Fat Undead Sheep? the Political Mind Man? A Neuroscienti c View of the How Self-Interest Shapes Our The Trolley Problem and What Zombie Brain Opinions and Why We Won’t Your Answer Tells Us about Timothy Verstynen & Admit It Right and Wrong Bradley Voytek Jason Weeden & David Edmonds Robert Kurzban “If you’ve ever wondered which “David Edmonds[‘s]. story is “[A]n unusually witty and engag- pathologies are responsible for enlivened with biographical details, ing academic book.” the sti and murderous person- anecdotes, curiosities, pictures and —Ethan Epstein, National Journal alities of zombies, this actual jokes. Short of setting passages to scienti c explainer is the book “The Hidden Agenda of the Political music it is hard to see what more for you.” Mind is provocative and often per- could have been done. There is suasive. Weeden and Kurzban —Mental Floss something here for everyone.” remind us that self-interest is a —Christopher Miles Coope, Philo- 2014. 272 pages. 16 line illus. Cl: 978-0-691-15728-3 $19.95 | £13.95 complicated concept.” sophical Quarterly Winner of the 2015 PROSE Award in —Glenn C. Altschuler, Biomedicine & Neuroscience, Association Hu ngton Post “Lucid, witty, and beautifully writ- of American Publishers ten, this book is a pleasure to read. 2014. 376 pages. 2 line illus. 3 tables. While providing an introduction to Cl: 978-0-691-16111-2 $29.95 | £19.95 moral philosophy, it also presents Reinventing Discovery engaging portraits of some of the The New Era of Networked Science greatest moral philosophers. and Michael Nielsen it makes the case for the relevance to ethics of the new experimental “Presenting complex ideas clearly, Nielson moral psychology.” explores in his rst book how online collab- —Kwame Anthony Appiah, orative tools, networked science, and open author of The Honor Code data policies are revolutionizing the process 2015. 240 pages. 10 line illus. of discovery. He presents a clear vision of Pa: 978-0-691-16563-9 $14.95 | £10.95 science’s future and challenges us to bring it Cl: 978-0-691-15402-2 $19.95 | £13.95 to fruition. Both captivating and enlighten- One of Choice’s Outstanding Academic Titles for 2014 ing, this book is recommended for general Honorable Mention, 2015 PROSE Award readers or specialists interested in how in Philosophy, Association of American Publishers online collaboration tools, open data poli- cies, and networked science might bene t the future of science and humanity.” —Jonathan Bodnar, Library Journal 2014. 272 pages. 6 halftones. 8 line illus. To receive notices about new Pa: 978-0-691-16019-1 $19.95 | £13.95 books, subscribe for email at: Cl: 978-0-691-14890-8 $24.95 | £16.95 One of the Financial Times’ Best Books on Science for 2011 press.princeton.edu/subscribe One of the Boston Globe’s Best Books on Science for 2011 2 • general interest Forthcoming Stranger in the Mirror The Scienti c Search for the Self Robert V. Levine “Stranger in the Mirror is the most engaging book I have encountered in a long time.” —David Dunning, University of Michigan In Stranger in the Mirror, Robert New New Paperback Levine o ers a provocative, wide- The Quotable Jung The Question of ranging, and entertaining scienti c exploration of the most personal Collected and edited by Psychological Types and important of all landscapes: Judith Harris The Correspondence of C. G. the physical and psychological With the collaboration of Jung and Hans Schmid-Guisan, entity we call our self. Who are we? Tony Woolfson 1915–1916 Where is the boundary between C. G. Jung & “An ideal resource for anyone seek- us and everything else? Are we all Hans Schmid-Guisan ing to nd Jung’s most fertile ideas multiple personalities? And how succinctly and powerfully stated.” Correspondence edited by John Beebe & Ernst Falzeder can we control who we become? —John Beebe, author of Translated by Ernst Falzeder April 2016.
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