Brain & Cognitive Science 2016

press.princeton.edu Contents

1 general interest

3 psychology New New 6 Phishing for Phools How to Clone a The Economics of Mammoth social science Manipulation and Deception The Science of De-Extinction George A. Akerlof & Beth Shapiro Robert J. Shiller 9 “[A] fascinating book. . . . A great biology & “This fun but serious book tells popular science title, and one neuroscience how the standard story about that makes it clear that a future free markets often gets it wrong. you may have imagined is already 11 Indeed, Akerlof and Shiller suggest underway.” that we should drop the view —Library Journal, starred review philosophy of markets as generally benign “As a researcher who is shaping institutions. The argument is laid this eld, Shapiro is the perfect out with the help of fascinating 12 guide to the ongoing discussion anecdotes, the language is con- best of the backlist about de-extinction. While many versational, and the book is easy news items and conference to read.” presentations have focused on 13 —Dani Rodrik, author of The the technology required to create index | order form Globalization Paradox extinct life, Shapiro carefully “Phishing for Phools is a coherent considers every step along the and highly plausible explanation journey to de-extinction, from of why markets—although usually choosing a species to revive to bene cial—can lead to undesir- making sure they don’t become able outcomes. The book takes extinct all over again. . . . Whether an intriguing approach and gives you’re all for de-extinction or many interesting examples.” against it, Shapiro’s sharp, witty, —Diane Coyle, author of GDP: A and impeccably-argued book is Brief but A ectionate History essential for informing those who Ever since Adam Smith, the central will decide what life will become.” teaching of economics has been —Brian Switek, NationalGeo- that free markets provide us with graphic.com’s Laelaps blog material well-being, as if by an in- “Beth Shapiro. . . . has produced a visible hand. In Phishing for Phools, fascinating book.” Nobel Prize–winning economists —Carl Zimmer, Wall Street Journal George Akerlof and Robert Shiller 2015. 256 pages. 16 color illus. 2 halftones. deliver a fundamental challenge to 9 line illus. this insight, arguing that markets Cl: 978-0-691-15705-4 $24.95 | £16.95 One of Flavorwire’s 10 Must-Read harm as well as help us. Academic Books for 2015 Cover image courtesy of iStock; 2015. 288 pages. image featured on the cover Cl: 978-0-691-16831-9 $24.95 | £16.95 of Eye and Brain by Richard L. Gregory (page 9). Book jacket designed by Michael Boland. New New New The Future of the Brain Looking Inside the Brain How Do You Feel? Essays by the World’s Leading The Power of Neuroimaging An Interoceptive Moment with Neuroscientists Denis Le Bihan Your Neurobiological Self Edited by Gary Marcus & Translated by A. D. (Bud) Craig Jeremy Freeman Teresa Lavender Fagan “This fascinating book is truly a “Dispatches from the scienti c “Who better to lead us into the must-read for anyone interested minds at the forefront of the quest technological wonderland of in in the biological underpinnings to map and understand the myriad vivo brain imaging than Denis Le of human perception. Craig neural connections that constitute Bihan, pioneer of di usion mag- integrates evidence from neurosci- evolution’s most curious creation, netic resonance imaging (dMRI)? ence, psychology, and psychiatry the essays that make up The Future [A] densely factual narrative.” to present new insights into how of the Brain serve as great primers —Barbara Kiser, Nature our brains enable us to experi- in topics scienti c and logistical: “Le Bihan’s book, which is packed ence the range of sensations and from memory and consciousness with photographs and witty asides, mental states known as feelings. to the computer modeling of is an accessible explanation of a Readers won’t just learn about neural complexities to big-data complex, technological topic.” captivatingly novel ndings, but analysis.” —Library Journal will enormously enjoy the sheer —Bob Grant, Scientist elegance of Craig’s thought.” “[L]ooking Inside the Brain —Nikos K. Logothetis, Max Planck “A book called The Future of the introduces readers to basic neuro- Institute for Biological Cybernetics Brain: Essays by the World’s Lead- anatomy and sets out to explain ing Neuroscientists cannot have how neuroimaging has helped “In this provocative and deeply cre- modest ambitions. The editors and scientists better understand ative book, Craig shares his journey authors of this collection of essays human emotion, cognitive facul- of scienti c discovery to reveal do not disappoint on that score, ties, and neurological illnesses, an insight that is both simple and taking a broad, well-informed view including cancer and psychiatric sweeping: the nervous system of recent and potential advances disorders. . . . Besides the historical contains a sensory pathway that is in neuroscience and their implica- accounts of these technologies, built for regulating homeostasis, tions for the eld.” the real value of this work is the and it functions as a fundamental, —Sandra Aamodt, Nature author’s forward-looking predic- organizing feature of the mind. . . . Neuroscience tions regarding the future of these After reading this book, you will 2015. 312 pages. 9 color illus. 2 halftones. technologies and their continued think di erently about the nature 18 line illus. of consciousness, and, ultimately, Cl: 978-0-691-16276-8 $24.95 | £16.95 evolution.” —Choice what it means to be human.” 2015. 216 pages. 59 color illus. —Lisa Feldman Barrett, University Cl: 978-0-691-16061-0 $29.95 | £19.95 Distinguished Professor of Psychol- ogy, Northeastern University 2015. 384 pages. 16 color illus. 20 line illus. Cl: 978-0-691-15676-7 $39.50 | £27.95

@ PrincetonUniversityPress +princetonuniversitypress @ PrincetonUPress press.princeton.edu general interest • 1 New Paperback Do Zombies Dream of The Hidden Agenda of Would You Kill the Fat Undead Sheep? the Political Mind Man? A Neuroscienti c View of the How Self-Interest Shapes Our The Trolley Problem and What Zombie Brain Opinions and Why We Won’t Your Answer Tells Us about Timothy Verstynen & Admit It Right and Wrong Bradley Voytek Jason Weeden & David Edmonds Robert Kurzban “If you’ve ever wondered which “David Edmonds[‘s]. . . . story is “[A]n unusually witty and engag- pathologies are responsible for enlivened with biographical details, ing academic book.” the sti and murderous person- anecdotes, curiosities, pictures and —Ethan Epstein, National Journal alities of zombies, this actual jokes. Short of setting passages to scienti c explainer is the book “The Hidden Agenda of the Political music it is hard to see what more for you.” Mind is provocative and often per- could have been done. There is suasive. . . . Weeden and Kurzban —Mental Floss something here for everyone.” remind us that self-interest is a —Christopher Miles Coope, Philo- 2014. 272 pages. 16 line illus. Cl: 978-0-691-15728-3 $19.95 | £13.95 complicated concept.” sophical Quarterly Winner of the 2015 PROSE Award in —Glenn C. Altschuler, Biomedicine & Neuroscience, Association Hu ngton Post “Lucid, witty, and beautifully writ- of American Publishers ten, this book is a pleasure to read. 2014. 376 pages. 2 line illus. 3 tables. While providing an introduction to Cl: 978-0-691-16111-2 $29.95 | £19.95 moral philosophy, it also presents Reinventing Discovery engaging portraits of some of the The New Era of Networked Science greatest moral philosophers. . . . and Michael Nielsen it makes the case for the relevance to ethics of the new experimental “Presenting complex ideas clearly, Nielson moral psychology.” explores in his rst book how online collab- —Kwame Anthony Appiah, orative tools, networked science, and open author of The Honor Code data policies are revolutionizing the process 2015. 240 pages. 10 line illus. of discovery. He presents a clear vision of Pa: 978-0-691-16563-9 $14.95 | £10.95 science’s future and challenges us to bring it Cl: 978-0-691-15402-2 $19.95 | £13.95 to fruition. . . . Both captivating and enlighten- One of Choice’s Outstanding Academic Titles for 2014 ing, this book is recommended for general Honorable Mention, 2015 PROSE Award readers or specialists interested in how in Philosophy, Association of American Publishers online collaboration tools, open data poli- cies, and networked science might bene t the future of science and humanity.” —Jonathan Bodnar, Library Journal 2014. 272 pages. 6 halftones. 8 line illus. To receive notices about new Pa: 978-0-691-16019-1 $19.95 | £13.95 books, subscribe for email at: Cl: 978-0-691-14890-8 $24.95 | £16.95 One of the Financial Times’ Best Books on Science for 2011 press.princeton.edu/subscribe One of the Boston Globe’s Best Books on Science for 2011

2 • general interest Forthcoming Stranger in the Mirror The Scienti c Search for the Self Robert V. Levine “Stranger in the Mirror is the most engaging book I have encountered in a long time.” —David Dunning, University of Michigan In Stranger in the Mirror, Robert New New Paperback Levine o ers a provocative, wide- The Quotable Jung The Question of ranging, and entertaining scienti c exploration of the most personal Collected and edited by Psychological Types and important of all landscapes: Judith Harris The Correspondence of C. G. the physical and psychological With the collaboration of Jung and Hans Schmid-Guisan, entity we call our self. Who are we? Tony Woolfson 1915–1916 Where is the boundary between C. G. Jung & “An ideal resource for anyone seek- us and everything else? Are we all Hans Schmid-Guisan ing to nd Jung’s most fertile ideas multiple personalities? And how succinctly and powerfully stated.” Correspondence edited by John Beebe & Ernst Falzeder can we control who we become? —John Beebe, author of Translated by Ernst Falzeder April 2016. 312 pages. 10 line illus. Integrity in Depth Cl: 978-0-691-16791-6 $29.95 | £19.95 “The English text is a pleasure “This comprehensive selection of to read, with plenty of clarifying quotations provides a pathway notes. Readers will enjoy the into the complex world of Jung’s informality of the exchange, its thought while never reducing his intellectual depth, and the human- ideas to oversimpli ed formulas. ity of Jung and Schmid-Guisan. The Quotable Jung is an extremely This important addition to the useful volume for anyone coming history of modern psychology to Jung for the rst time.” will engage and inform interested —Paul Bishop, author of Reading nonspecialists.” Goethe at Midlife: Ancient Wisdom, —E. James Lieberman, German Classicism, and Jung Library Journal C. G. Jung (1875–1961) was a “We now have the opportunity to preeminent thinker of the modern read and study this very signi cant era. In seeking to establish an in- New Paperback correspondence with the addition terdisciplinary science of analytical Big Gods of the excellent introduction and psychology, he studied psychiatry, How Religion Transformed annotations which the co-editors religion, mysticism, literature, Cooperation and Con ict have produced and have our physics, biology, education, and Ara Norenzayan knowledge and understanding criminology. He introduced the of Jung’s psychological types “With consistently clear organiza- concepts of extraversion and greatly deepened, expanded and tion and thorough documentation, introversion, and terms such as enriched.” this book combines explanations complex, archetype, individuation, —Peter Kenney, Journal of for cognitive belief in supernatural and the collective unconscious. Analytical Psychology entities with social explanations He stressed the primacy of nding Philemon Foundation Series of religion’s function, advancing meaning in our lives. 2015. 200 pages 3 line illus. readers’ understanding of how the 2015. 376 pages. Pa: 978-0-691-16972-9 $19.95 | £13.95 former serves the latter.” Cl: 978-0-691-15559-3 $29.95 | £19.95 Cl: 978-0-691-15561-6 $32.95 | £22.95 Not for sale in the Commonwealth (except —Choice Canada) 2015. 264 pages. 10 halftones. Pa: 978-0-691-16974-3 $22.95 | £15.95 press.princeton.edu psychology • 3 New New New Thrive The Process Matters The Secret of Our Success How Better Mental Health Care Engaging and Equipping How Culture Is Driving Human Transforms Lives and Saves People for Success Evolution, Domesticating Money Joel Brockner Our Species, and Making Us Richard Layard & Smarter “This book makes an important David M. Clark Joseph Henrich contribution on the role of process. With a foreword by “A delightful and engaging expedi- Daniel Kahneman Managers should read this valu- able work.” tion into and all around the many “[T]he most comprehensive, —Max H. Bazerman, Harvard di erent processes of genetic and humane and generous study Business School cultural evolution that have made of mental illness that I’ve come humans such ‘a puzzling primate.” “While many books have identi ed across.” —Michael Tomasello, codirector how to achieve optimal results in —Melvyn Bragg, author of The of the Max Planck Institute for the workplace, The Process Matters Adventure of English Evolutionary Anthropology smartly focuses on creating the “This book is an inspiring success most functional, e cient, and “Social science is at the cusp of a story and a stirring call to further dynamic processes from the start. revolution, incorporating a better action. Its message is as compel- A must-read!” understanding of how our capa- ling as it is important: the social —Marshall Goldsmith, Thinkers 50 bilities and culture have evolved costs of mental illness are terribly Top Ten Global Business Thinker and how the interplay of social high and the costs of e ective and executive coach and political choices shape human treatments are surprisingly low.” experiences. Joseph Henrich has “One of the world’s leading experts —Daniel Kahneman, author of been at the forefront of this more on organizational life shows us Thinking, Fast and Slow holistic social science. In this won- how to promote fairness and make derfully readable book, Henrich “Drawing together disparate mate- change happen.” shows how our species is special rial, this important book addresses —Adam Grant, Wharton School, and how our practices, beliefs, and an issue that is not widely known. University of Pennsylvania Psychologists who teach and o er instincts have emerged because “The title tells it all: process mental health interventions will of our cultural learning. This matters. In this book, Brockner nd the book interesting, and must-read book will be cherished weaves together theories in new those who are arguing for more and consulted for its ideas and ways that provide both theoretical mental health services will nd it insights.” and practical insights. Made to be invaluable.” —Daron Acemoglu, coauthor of read by those who manage, this —Edward Diener, coauthor of Hap- Why Nations Fail book’s research is rock solid and piness: Unlocking the Mysteries of 2015. 464 pages. 25 line illus. 5 tables. applicable to the workplace and Cl: 978-0-691-16685-8 $29.95 | £19.95 Psychological Wealth beyond.” 2015. 392 pages. 16 halftones. 43 line illus. 22 tables. —Arthur Brief, David Eccles School Cl: 978-0-691-16963-7 $29.95 | £19.95 of Business, University of Utah Not for sale in the Commonwealth and the European Union 2015. 336 pages. 2 tables. 3 line illus. Cl: 978-0-691-16505-9 $27.95 | £19.95

4 • psychology The Unpredictable The Recursive Mind Winning Species The Origins of Human Re ections on an What Makes Humans Unique Language, Thought, American Obsession Philip Lieberman and Civilization Francesco Duina Michael C. Corballis “Linguistically inquiring, sociologi- “[Philip Lieberman’s] ability to mar- With a new foreword by cally penetrative, and culturally shal contemporary neuroscience to the author support his assertions is impressive, fascinating, Duina’s book is part and his e orts to guide the eld “The Recursive Mind: The Origins of self-help manual, part critical away from biological determinism Human Language, Thought, and inquiry into the American psyche, (a ‘stew of invented genes’) are Civilization, is a fascinating and and wholly an essential guide to a well-founded and important.” well-grounded exposition of the misunderstood obsession.” —Publishers Weekly nature and power of recursion. In its —Journal of American Studies ultra-reasonable way, this is quite 2013. 272 pages. 12 line illus. 2013. 248 pages. 9 line illus. 3 tables. Cl: 978-0-691-14858-8 $32.95 | £22.95 a revolutionary book because it Pa: 978-0-691-15964-5 $24.95 | £16.95 attacks key notions about language One of Choice’s 2010–2011 Signi cant University Press Titles for Undergraduates and thought. Most notably, it disputes the idea, argued especially by linguist Noam Chomsky, that Soul Dust thought is fundamentally linguistic The Magic of Consciousness in other words, you need language Nicholas Humphrey before you can have thoughts.” “[E]loquent.” —Liz Else, New Scientist —Matt Ridley, Wall Street Journal 2014. 312 pages. 6 halftones. 9 line illus. 2012. 256 pages. 16 halftones. 1 table. 2 maps. Pa: 978-0-691-15637-8 $20.95 | £14.95 Pa: 978-0-691-16094-8 $19.95 | £13.95 Not for sale in the Commonwealth (except Cl: 978-0-691-14547-1 $36.95 | £25.95 Canada) One of Choice’s Outstanding Academic Titles for 2011 Blind Spots Why Everyone (Else) Why We Fail to Do What’s Right and What to Do about It Why People Cooperate Is a Hypocrite The Role of Social Motivations Max H. Bazerman & Evolution and the Modular Mind Tom R. Tyler Robert Kurzban Ann E. Tenbrunsel “The book is highly recommended “Bazerman and Tenbrunsel make a “Kurzban is a luminary in the to researchers, academics, profes- convincing case that a signi cant growing discipline of evolutionary sionals and even laypeople gap exists between how ethical we psychology. . . . [P]rovocative. . . . interested in the topic.” think we are and how ethical we Kurzban devotes much space to — Francesc S. Beltran, Journal of actually are.” explicating and demonstrating Arti cial Societies Social Simulation ways in which his theory plays out —Scott Flegal, Nashua Telegraph 2013. 232 pages. 3 line illus. 14 tables. 2013. 208 pages. 8 line illus. 1 table. in our everyday lives.” Pa: 978-0-691-15800-6 $27.95 | £19.95 Pa: 978-0-691-15622-4 $16.95 | £11.95 One of Choice’s Outstanding Academic —Library Journal Cl: 978-0-691-14750-5 $24.95 | £16.95 Titles for 2011 2012. 288 pages. 2 halftones. 1 line illus. Winner of the 2012 Silver Medal Axiom Pa: 978-0-691-15439-8 $18.95 | £12.95 Business Book Award in Business Ethics, Jenkins Group, Inc. press.princeton.edu psychology • 5 New New New Paperback Madness in Civilization American Insecurity The Alzheimer A Cultural History of Insanity, Why Our Economic Fears Lead Conundrum from the Bible to Freud, from to Political Inaction Entanglements of Dementia the Madhouse to Adam Seth Levine and Aging Modern Medicine “Levine provides evidence that Margaret Lock Andrew Scull nancially anxious people respond “[A] diligent survey of research, “[A] far-ranging, illuminating study to their stress not by grouping literature, conferences, and of minds gone awry across space together for action but by becom- interviews. . . . Lock proves that the and time. . . . Scull is sharp on every ing less generous with their science of the disease is just as point, but some of his best mo- checkbooks and personal time.” compelling as poignant accounts ments come when he explains the —Paci c Standard from caregivers and those su er- introduction of psychoanalysis into “In American Insecurity, Levine ing from Alzheimer’s disease.” pop culture in the postwar period, develops a rich, interdisciplinary —Publishers Weekly thanks in good part to Hollywood, theory to explain why it’s di cult “Comprehensive, cogent, and and when he takes a sidelong to mobilize people around issues densely detailed, The Alzheimer look at both the drug-dependent related to economic insecurity. Conundrum provides a useful an- psychiatry of today and its Well-written and intellectually tidote to media hype about ‘silver discontents, such as . stimulating, this book will make a bullets’ that are ‘just around the To be read as both corrective and signi cant contribution to the eld.” corner’ and makes an important supplement to Foucault, Szasz, and —Joanne Miller, contribution to our understanding Rie . Often brilliant and always University of Minnesota of an achingly tragic disease that luminous and rewarding.” 2015. 320 pages. 22 line illus. 30 tables. touches virtually all of us.” —Kirkus, starred review Cl: 978-0-691-16296-6 $29.95 | £19.95 —Glenn Altschuler, “Methodical yet always engross- Psychology Today Now Available in Paperback ing. . . . Scull’s book is an outstand- 2015. 328 pages. 12 line illus. ing illumination.” Meeting at Grand Central Pa: 978-0-691-16847-0 $24.95 | £16.95 —Oliver Kamm, Times of London Understanding the Social and Cl: 978-0-691-14978-3 $29.95 | £19.95 Shortlisted for the 2014 Mavis Gallant Prize 2015. 432 pages. 120 color & B&W illus. Evolutionary Roots for Non-Fiction, Quebec Writers’ Federation Cl: 978-0-691-16615-5 $39.50 of Cooperation For sale only in the United States and Canada Lee Cronk & Beth L. Leech “[T]he major strength of the book clearly lies in its ability to stimulate Read newsworthy and lively curiosity for further research.” commentary on our blog at —Julia Schindler, Journal of Arti - blog.press.princeton.edu cial Societies and Social Simulation 2015. 264 pages. 7 line illus. Pa: 978-0-691-16659-9 $22.95 | £15.95 Cl: 978-0-691-15495-4 $32.95 | £22.95

6 • social science New New New Sounding the Limits In-Your-Face Politics Political Turbulence of Life The Consequences of How Shape Essays in the Anthropology of Uncivil Media Collective Action Biology and Beyond Diana C. Mutz Helen Margetts, Peter John, Scott Hale & Taha Yasseri Stefan Helmreich “With ample humor and su cient With contributions from exposition for a lay audience, she “Political Turbulence is an excit- Sophia Roosth & conducts and analyzes a series ing book. The authors bring a Michele Friedner of experiments carefully crafted psychological perspective to the “In this timely collection of writ- to study how extreme close-ups analysis of experimental results ings on life, water, and sound, one and uncivil behavior in political and big data to tell an insightful of anthropology’s most eloquent TV a ect the public discourse. . . . and fresh story about social media essayists delivers a truly sensa- An approachable yet scienti cally and collective action dynamics at tional analysis of the geobiological rigorous look at what passes for the individual level.” politics shaping our multispecies political discourse in America.” —Bruce Bimber, author of Informa- world. Stefan Helmreich has rein- —Kirkus tion and American Democracy: vented participant observation for Technology in the Evolution of “[Mutz’s] lively and lucid book his discipline and beyond in this Political Power sheds light on the relationship erudite and prescient work that between political programming “This is great, adventurous social will appeal to a broad audience.” and public engagement.” science.” —Sarah Franklin, —Glenn Altschuler, Hu ngton Post —Philip N. Howard, coauthor of University of Cambridge Democracy’s Fourth Wave?: Digital “In-Your-Face Politics is political sci- “This richly textured book is an Media and the Arab Spring ence at its best. Mutz combines wit inspirational contribution to an- and humor, historical perspective, As people spend increasing thropology and science studies. It and rigorous science to show that proportions of their daily lives is certain to stand the test of time incivility on televised political pro- using social media, such as as a work of stunning imagination grams increases people’s interest Twitter and Facebook, they are and solid scholarly exploration.” in and knowledge about politics, being invited to support myriad —Debbora Battaglia, although at the cost of weakening political causes by sharing, liking, Mount Holyoke College their trust in government. This endorsing, or downloading. Chain “A work of brilliant and challenging book should be required reading reactions caused by these tiny acts anthropology, Sounding the Limits for legislators, members of the of participation form a growing of Life takes a fresh look at some media, and citizens who value part of collective action today, key issues in the social sciences, informed public engagement.” from neighborhood campaigns humanities, and biology/ecology.” —James H. Kuklinski, University of to global political movements. —Gisli Palsson, University of Ice- Illinois, Urbana-Champaign Political Turbulence reveals that, land and King’s College London 2015. 288 pages. 46 line illus. 2 tables. in fact, most attempts at collective Princeton Studies in Culture and Technology Cl: 978-0-691-16511-0 $29.95 | £19.95 action online don’t succeed, but 2015. 328 pages. 29 halftones. 6 line illus. some give rise to huge mobiliza- Pa: 978-0-691-16481-6 $26.95 | £18.95 tions—even revolutions. Cl: 978-0-691-16480-9 $95.00 | £65.00 2015. 288 pages. 33 line illus. 5 tables. Cl: 978-0-691-15922-5 $29.95 | £19.95 press.princeton.edu social science • 7 Neuro The Silent Sex Agent_Zero The New Brain Sciences and Gender, Deliberation, and Toward Neurocognitive the Management of the Mind Institutions Foundations for Generative Nikolas Rose & Christopher F. Karpowitz & Social Science Joelle M. Abi-Rached Tali Mendelberg Joshua M. Epstein “Rose and Abi-Rached make a “Karpowitz and Mendelberg show “Joshua Epstein proposes a convincing argument for a more ... with well-crafted experiments, parsimonious but powerful model positive engagement between the observational data, and deep of individual behavior that can social and brain sciences in their analysis ... how majority-rule insti- generate an extraordinary range discussion of the e ects of neuro- tutions silence all women who nd of group behaviors, including mob science on public understanding themselves in the minority.” violence, manias and nancial of the self.” —Nancy Burns, University of panics, rebellions, network dynam- —Wayne Hall, Lancet Michigan ics, and a host of other complex 2013. 352 pages. 2014. 472 pages. 43 line illus. 48 tables. social phenomena. This is a highly Pa: 978-0-691-14961-5 $27.95 | £19.95 Pa: 978-0-691-15976-8 $35.00 | £24.95 original, beautifully conceived, and Cl: 978-0-691-15975-1 $95.00 | £65.00 Winner of the 2015 David O. Sears Book important book.” Award, International Society of Political —Peyton Young, Psychology Addiction by Design Princeton Studies in Complexity Machine Gambling in Las Vegas 2014. 272 pages. 113 color illus. 3 tables. Natasha Dow Schüll Cl: 978-0-691-15888-4 $49.50 | £34.95 “Natasha Dow Schüll, an anthropologist at MIT, has written a timely book. Ms Schüll has A Cooperative Species spent two decades studying the boom in Human Reciprocity and Its casino gambling: the layout of its properties, Evolution the addicts and problem gamblers who Samuel Bowles & account for roughly half its revenue in some Herbert Gintis places, and the engineering that goes into “This book makes a strong case its most sophisticated products. Addiction by for returning as a discipline to this Design: Machine Gambling in Las Vegas reads vexed theme. I can only hope we like a combination of Scienti c American’s do so with the analytical ingenuity number puzzles and the ‘blue Book’ of and empirical humility that Bowles Alcoholics Anonymous.” and Gintis display.” —Christopher Caldwell, Financial Times —Jacob G. Foster, American Journal 2014. 456 pages. 29 halftones. of Pa: 978-0-691-16088-7 $24.95 | £16.95 2013. 280 pages. 39 line illus. 24 tables. Winner of the 2013 Sharon Stephens First Book Prize, American Ethnological Society Pa: 978-0-691-15816-7 $24.95 | £16.95 One of the Atlantic’s Best Books of 2013 Honorable Mention, 2013 Gregory Bateson Prize, Society for Cultural Anthropology To receive notices about new books, subscribe for email at: press.princeton.edu/subscribe

8 • social science New Paperback New Paperback New Paperback Eye and Brain Beyond the Brain Cells to Civilizations The Psychology of Seeing How Body and Environment The Principles of Change That Fifth Edition Shape Animal and Shape Life Richard L. Gregory Human Minds Enrico Coen Louise Barrett “[A] hugely in uential book. . . . It “What are the connections be- stands as the essential guide to “It is so rare to nd a richly scientif- tween evolving microbes, an egg Gregory’s framework for percep- ic and philosophical book that the that develops into an infant, a child tion, but also to a whole range of reader will nd hard to put down, who learns to walk, and the rise visual demonstrations, illusions, as if it were a bestselling novel, and of Ancient Rome? For many years, and puzzles that will have you I hope this book actually reaches a scientists have generally thought captivated long after you have bestseller list, it is that good, and these great transformations—evo- nished.” has that wide an audience, from lution, development, learning, —Iain D. Gilchrist, Perception layman to cognitive scientist. I and cultural change—occurred recommend it to any university “An excellent introduction to the through di erent mechanisms. But under or post-graduate course, psychology of vision. It presents geneticist Enrico Coen, in his pio- as one of the most intriguing and what we know, what we don’t neering new book Cells to Civiliza- compelling works I have ever know, and what we think. Gregory tion, reveals that these transforma- read or reviewed. This is not due accomplishes this in an astonish- tions revolve around shared core alone to the startling facts, or her ingly succinct and successful book.” principles and manifest the same humor, or any other single facet, —Steven M. Kastenbaum, fundamental recipe. Coen blends but owes much to her integration Science Books & Films provocative discussion, the latest of so many aspects of argument, scienti c research, and colourful Since the publication of the rst philosophy, science, anthropology, examples to demonstrate the links edition in 1966, Eye and Brain ecological psychology and others, between these critical stages in the has established itself worldwide that it teaches the student, in pass- history of life.” as an essential introduction to ing, to think outside of the umwelt. —Chemicals & Chemistry the basic phenomena of visual A great contribution.” “Cells to Civilizations is a very ap- perception. Richard Gregory o ers —Roy Sugarman, Metapsychology clear explanations of how we proachable and thought- provok- “[W]e can see Barrett’s brave new see brightness, movement, color, ing reading for everyone involved book as a beacon to future gen- and objects, and he explores the in education and science.” erations of scientists who wish to phenomena of visual illusions to —Monika Biro, American investigate the particularly human establish principles about how Biology Teacher niche in cognitive evolution.” perception normally works and “Cells to Civilizations is an intel- —Daniel J. Povinelli, Human Ethol- why it sometimes fails. ligent and entertaining book by a ogy Bulletin Princeton Science Library distinguished biologist.” 2015. 288 pages. 14 line illus. 2015. 296 pages. 37 color illus. 21 halftones. —Robert C. Richardson, BioScience Pa: 978-0-691-16556-1 $22.95 | £15.95 78 line illus. One of Choice’s Outstanding Academic 2015. 344 pages. 20 color illus. 81 halftones. Pa: 978-0-691-16516-5 $19.95 | £13.95 Titles for 2012 9 line illus. Pa: 978-0-691-16560-8 $19.95 | £13.95 Finalist for the 2013 Royal Society Winton Prize for Science Books press.princeton.edu biology & neuroscience • 9 Why Sex Matters Visual Ecology Nature’s Compass A Darwinian Look at Thomas W. Cronin, Sönke The Mystery of Animal Human Behavior Johnsen, N. Justin Marshall & Navigation Revised Edition Eric J. Warrant James L. Gould & Bobbi S. Low Carol Grant Gould “This is a wonderful resource “A useful survey of what is known for grad students and medical “What the Goulds have written about behavioral sex di erences in students who want a deeper is both an absorbing tale of bio- animals and humans, covering biol- understanding of vision.” logical discovery and a tantalizing ogy, anthropology, sociology and —Grrrl Scientist scienti c cli hanger.” history. It is clear and informative.” 2014. 432 pages. 144 color illus. 21 halftones. —Laurence A. Marschall, —Colin McGinn, New York Times 60 line illus. 1 table. Natural History Cl: 978-0-691-15184-7 $69.50 | £48.95 Book Review Winner of the 2015 PROSE Award in Science Essentials 2015. 432 pages. 8 halftones. 21 line illus. Textbook/Biological & Life Sciences, 2012. 312 pages. 10 halftones. 97 line illus. 2 tables. Association of American Publishers 1 table. Pa: 978-0-691-16388-8 $35.00 | £24.95 Cl: 978-0-691-14045-2 $29.95 | £19.95 Longlisted for the 2013 General Biology The Optics of Life Book Award, Society of Biology Developmental A Biologist’s Guide to Neuroscience Light in Nature Honeybee Democracy A Concise Introduction Sönke Johnsen Thomas D. Seeley Susan E. Fahrbach “Johnsen has provided a veritable “His argument is seductive. . . . “Fahrbach has an exceptional voice mine of information. . . . [T]he feel [R]eading Honeybee Democracy and, coupled with a deep scholarly of the book: detailed, indepth and is a delightful way to spend an bent, a keen ability for explaining precise; not for the beginner.” evening.” the importance of developmental —Peter Thomas, Bulletin of the —National Post phenomena and how we come to British Ecology Society 2010. 280 pages. 30 color illus. 30 halftones. understand them. This is a truly 2012. 360 pages. 8 color illus. 24 halftones. 90 26 line illus. 1 table. valuable addition to the eld.” line illus. 7 tables. Cl: 978-0-691-14721-5 $29.95 | £19.95 Pa: 978-0-691-13991-3 $49.95 | £34.95 —Darcy Kelley, Columbia University One of Choice’s Outstanding Academic 2013. 320 pages. 100 line illus. Titles for 2012 Cl: 978-0-691-15098-7 $75.00 | £52.00

10 • biology & neuroscience New Forthcoming Paperback Cowardice Ethical Life Mirror, Mirror A Brief History Its Natural and Social Histories The Uses and Abuses of Self- Chris Walsh Love Webb Keane “Given the pervasiveness of this Simon Blackburn “With Ethical Life, Webb Keane con- feeling in our culture, it’s some- rms his place as one of anthropol- “Blackburn’s wide ranging, engag- what astonishing that Walsh’s book ogy’s most gifted thinkers. The ing, and deeply thoughtful volume appears to be the only full-length scope of this book is phenomenal, is admirable for many reasons, study of cowardice in existence. ranging over a host of disciplines but above all else, one hopes, it is Fortunately, he’s packed a tremen- and debates with erudition. Ethical a tool to help liberate the human dous amount into 190 pages. The Life provides a new model for what imagination.” book o ers a brisk survey of how bold anthropology can achieve, —Troy Jollimore, the word has in ltrated our cul- bringing us back to the di cult Philosophers’ Magazine tural notions of valor, and draws on question of how to understand May 2016. 248 pages. 1 table. authors ranging from Aristophanes the natural and social histories of Pa: 978-0-691-16911-8 $19.95 | £13.95 to Dante to Stephen Crane, and Cl: 978-0-691-16142-6 $24.95 | £16.95 humankind—a question that many philosophers from Confucius to of us have simply been too timid Kierkegaard.” to ask.” The Origins of Monsters —Steve Almond, Salon Image and Cognition in the First —Matthew Engelke, London 2014. 304 pages. 38 halftones. 3 line illus. Age of Mechanical Reproduction School of Economics 1 table. Cl: 978-0-691-13863-3 $27.95 | £19.95 2015. 304 pages. 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Pa: 978-0-691-15634-7 $17.95 | £12.50 Kant and Gabriel Marcel.” The Brain and the Winner of the 2011 PROSE Award for —Choice Meaning of Life Excellence in Biology & Life Sciences, Association of American Publishers 2014. 168 pages. Paul Thagard Winner of the 2011 PROSE Award for Cl: 978-0-691-15152-6 $35.00 | £24.95 Excellence in Biomedicine & Neuroscience, “The discussion is rich, unortho- Association of American Publishers dox, and frequently exciting.” One of Choice’s Outstanding Academic Read newsworthy and lively —Iddo Landau, Metapsychology Titles for 2012 commentary on our blog at Online Reviews blog.press.princeton.edu 2012. 296 pages. 12 line illus. Pa: 978-0-691-15440-4 $22.95 | £15.95 press.princeton.edu philosophy • 11 Animal Spirits The Great Brain Debate Why Men Won’t Ask How Human Psychology Nature or Nurture? for Directions Drives the Economy, and John E. Dowling The Seductions of Why It Matters for Global “[A]n enjoyable primer on some Sociobiology Capitalism of the most exciting areas of Richard C. Francis George A. Akerlof & neuroscience research today.” Robert J. Shiller “Francis supports his engaging With a new preface by —A. K. Prashanth, Times Higher and well-reasoned arguments the authors Education Supplement with examples from research.” Science Essentials 2010. 264 pages. 1 table. —Library Journal Pa: 978-0-691-14592-1 $16.95 | £11.95 2007. 200 pages. 1 halftone. 45 line illus. 2005. 344 pages. 2 halftones. 14 line illus. Cl: 978-0-691-14233-3 $24.95 | £16.95 Pa: 978-0-691-13310-2 $26.95 | £18.95 3 tables. Co-Winner of the 2010 Robert Lane Award, Pa: 978-0-691-12405-6 $32.95 | £22..95 Political Psychology Section, American Political Science Association What Makes Us Think? Co-Winner of the 2010 Silver Medal Axiom A Neuroscientist and a From Hand to Mouth Business Book Award in Entrepreneurship, Philosopher Argue about The Origins of Language Jenkins Group, Inc. Winner of the 2009 Paul A. Samuelson Ethics, Human Nature, Michael C. Corballis Award, TIAA-CREF Institute and the Brain “Provocative. . . . The gestural theory Shortlisted for the 2009 Business Book of the Jean-Pierre Changeux Year Award, Financial Times/Goldman Sachs makes for a captivating story.” Winner of the 2009 getAbstract & Paul Ricoeur —Emily Eakin, New York Times International Book Award Translated by M. B. DeBevoise 2003. 272 pages. 13 color illus. 5 tables. Winner of the 2009 Finance Book of the Pa: 978-0-691-11673-0 $31.95 | £21.95 Year, China Business News “These two amazing minds at One of Financial Times’ Books of the Year work make for a fascinating look for 2009 at the who, what, and how of One of Bloomberg.com’s Favorite Do Animals Think? 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UK UK QTY ISBN Author: Title Page Price Price QTY ISBN Author: Title Page Price Price __ Cl: 978-0-691-16831-9 Akerlof/Shiller: Phools 1 $24.95 £16.95 __ Pa: 978-0-691-16972-9 Jung/Schmid-Guisan 3 $19.95 £13.95 __ Pa: 978-0-691-14592-1 Akerlof/Shiller: Spirits 12 16.95 11.95 __ Cl: 978-0-691-15561-6 32.95 22.95 __ Cl: 978-0-691-14233-3 24.95 16.95 __ Pa: 978-0-691-15976-8 Karpowitz/Mendelberg 8 35.00 24.95 __ Pa: 978-0-691-09622-3 Barrett et al.: Human 12 77.00 __ Cl: 978-0-691-15975-1 95.00 65.00 __ Pa: 978-0-691-16556-1 Barrett: Beyond 9 22.95 15.95 __ Cl: 978-0-691-16773-2 Keane: Ethical Life 11 29.95 19.95 __ Pa: 978-0-691-15622-4 Bazerman/Tenbrunsel 5 16.95 11.95 __ Pa: 978-0-691-15439-8 Kurzban: Hypocrite 5 18.95 12.95 __ Cl: 978-0-691-14750-5 24.95 16.95 __ Cl: 978-0-691-16963-7 Layard/Clark: Thrive 4 29.95 19.95 __ Pa: 978-0-691-16911-8 Blackburn: Mirror 11 19.95 13.95 __ Cl: 978-0-691-16061-0 Le Bihan: Inside 1 29.95 19.95 __ Cl: 978-0-691-16142-6 24.95 16.95 __ Cl: 978-0-691-16296-6 Levine: Insecurity 6 29.95 19.95 __ Pa: 978-0-691-15816-7 Bowles/Gintis: Species 8 24.95 16.95 __ Cl: 978-0-691-16791-6 Levine: Stranger 3 29.95 19.95 __ Cl: 978-0-691-16505-9 Brockner: Process 4 27.95 19.95 __ Cl: 978-0-691-14858-8 Lieberman: Species 5 32.95 22.95 __ Pa: 978-0-691-09285-0 Changeaux/Ricoeur 12 38.95 26.95 __ Pa: 978-0-691-16847-0 Lock: Alzheimer 6 24.95 16.95 __ Pa: 978-0-691-15634-7 Churchland: Braintrust 11 17.95 12.50 __ Cl: 978-0-691-14978-3 29.95 19.95 __ Pa: 978-0-691-16560-8 Coen: Cells 9 19.95 13.95 __ Pa: 978-0-691-16388-8 Low: Sex 10 35.00 24.95 __ Pa: 978-0-691-16094-8 Corballis: Mind 5 19.95 13.95 __ Cl: 978-0-691-16276-8 Marcus/Freeman 1 24.95 16.95 __ Cl: 978-0-691-14547-1 36.95 25.95 __ Cl: 978-0-691-15922-5 Margetts et al. 7 29.95 19.95 __ Pa: 978-0-691-11673-0 Corballis: Mouth 12 31.95 21.95 __ Cl: 978-0-691-15152-6 Martin: Hope 11 35.00 24.95 __ Cl: 978-0-691-15676-7 Craig: Feel 1 39.50 27.95 __ Cl: 978-0-691-16511-0 Mutz: In-Your-Face 7 29.95 19.95 __ Cl: 978-0-691-15184-7 Cronin et al.: Ecology 10 69.50 48.95 __ Pa: 978-0-691-16019-1 Nielsen: Discovery 2 19.95 13.95 __ Pa: 978-0-691-16659-9 Cronk/Leech: Meeting 6 22.95 15.95 __ Cl: 978-0-691-14890-8 24.95 16.95 __ Cl: 978-0-691-15495-4 32.95 22.95 __ Pa: 978-0-691-16974-3 Norenzayan: Gods 3 22.95 15.95 __ Pa: 978-0-691-14129-9 de Waal: Primates 12 17.95 12.50 __ Pa: 978-0-691-14961-5 Rose/Abi-Rached 8 27.95 19.95 __ Pa: 978-0-691-13310-2 Dowling: Debate 12 26.95 18.95 __ Pa: 978-0-691-16088-7 Schüll: Design 8 24.95 16.95 __ Pa: 978-0-691-15964-5 Duina: Winning 5 24.95 16.95 __ Cl: 978-0-691-16615-5 Scull: Madness 6 39.50 __ Pa: 978-0-691-16563-9 Edmonds: Fat 2 14.95 10.95 __ Cl: 978-0-691-14721-5 Seeley: Honeybee 10 29.95 19.95 __ Cl: 978-0-691-15402-2 19.95 13.95 __ Cl: 978-0-691-15705-4 Shapiro: Clone 1 24.95 16.95 __ Cl: 978-0-691-15888-4 Epstein: Zero 8 49.50 34.95 __ Pa: 978-0-691-15440-4 Thagard: Meaning 11 22.95 15.95 __ Cl: 978-0-691-15098-7 Fahrbach: Neuroscience 10 75.00 52.00 __ Pa: 978-0-691-13311-9 Thompson/Madigan 12 32.95 22.95 __ Pa: 978-0-691-12405-6 Francis: Directions 12 32.95 22.95 __ Pa: 978-0-691-15800-6 Tyler: People 5 27.95 19.95 __ Cl: 978-0-691-14045-2 Gould/Gould: Compass 10 29.95 19.95 __ Cl: 978-0-691-15728-3 Verstynen/Voytek 2 19.95 13.95 __ Pa: 978-0-691-16516-5 Gregory: Eye 9 19.95 13.95 __ Cl: 978-0-691-13863-3 Walsh: Cowardice 11 27.95 19.95 __ Cl: 978-0-691-15559-3 Harris: Quotable 3 29.95 19.95 __ Cl: 978-0-691-16111-2 Weeden/Kurzban 2 29.95 19.95 __ Pa: 978-0-691-16481-6 Helmreich: Limits 7 26.95 18.95 __ Cl: 978-0-691-15904-1 Wengrow: Monsters 11 39.50 27.95 __ Cl: 978-0-691-16480-9 95.00 65.00 __ Pa: 978-0-691-12636-4 Wynne: Animals 12 31.95 21.95 __ Cl: 978-0-691-16685-8 Henrich: Secret 4 29.95 19.95 __ Pa: 978-0-691-15637-8 Humphrey: Dust 5 20.95 14.95 __ Pa: 978-0-691-13991-3 Johnsen: Optics 10 49.95 34.95

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