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Network of European Royal Residences A PLACE AT THE A project for the European Cultural Heritage Year 2018 Co-funded by the Europe Creative programme of the European Union Since 1995, the Network of European Royal Residences A PROJECT FOR THE EUROPEAN enables its members to work together, sharing their Participatory CULTURAL HERITAGE knowledge and experience in the preservation and promotion of the rich cultural heritage in their care, for Sustainable A Place at the Royal Table is a cooperative European the benefit of the more than 35 million of visitors they project developed by the Network of European Royal receive each year. The Network gathers together 27 Scalable Residences for the European Year of Cultural Heritage. institutions in charge of the managing of more than 90 In 2018, the most prestigious Royal Palaces Museums Royal Palaces that embody the history of Europe Flexible in Europe work together in order to raise awareness of across 15 countries. European heritage, its values and its protection, for Cross Sectoral future generations. A Place at the Royal Table aims to improve education Simple about European cultural heritage, build trust, nurture relationships across national borders, and create Innovation bridges between cultures. 1 • Schloss Hof Estate / 19 • Muzeum Palacu Króla Jana Schloss Schönbrunn Kultur III w Wilanowie, Poland und Betriebsges.m.b.H., 20 • Zamek Królewski w 22 institutions from the Network Austria Warszawie – Pomnik 2 • Palais du Coudenberg, Historii i Kultury Narodowej, Belgium Poland of European Royal Residences 3 • Stiftung Preussische 21 • Muzeum Lazienki Schlösser und Gärten Królewskie, Poland offering a large variety of participatory Berlin-Brandenburg, 22 • Palácio Nacional de Mafra, Germany Portugal activities focusing on 4 • Kulturstiftung Dessau- 23 • Parques de Sintra – Monte Wörlitz, Germany da Lua, Portugal Food Culture and Culinary Traditions 5 • Kongernes Samling, 24 • Musée-réserve d'État Denmark de Peterhof, Russia addressed to millions of visitors across 6 • Slots – og Kulturstyrelsen 25 • Musées du Kremlin de – Agence danoise pour la Moscou, Russia Culture et les Palais, 12 European Countries Denmark 26 • Royal Collections Kungl. Slottet, Sweden 7 • Frederiksborg Slot, Denmark 27 • Historic Royal Palaces, United-Kingdom 24 8 • Patrimonio Nacional, Spain 26 “In 2018 we invite our visitors to share 25 9 • Établissement public du château, du musée our heritage and cultivate the future. et du domaine national de Versailles, France 7 5 Through programs for our millions of visitors, 10 • Établissement public 6 du domaine national de Chambord, France 27 18 3 19 we want to raise awareness for the 11 • Palais de Compiègne, 4 20 2 21 France 11 culinary traditions in European Courts.” 12 • Gödöllő Királyi Kastély Kht, 9 Mission statement of the Network of European Royal Residences Hungary 10 13 • La Venaria Reale, 1 Italy 12 14 • Musei Reali di Torino, 14 16 The food culture and culinary traditions of European A Place at the Royal Table offers awide range of activities Italy 13 Courts are an essential part of our European heritage, across Europe for different audiences. Focusing on a both tangible and intangible. This highly topical subject participatory approach, the project aims to strengthen 15 • Reggia di Caserta, 22 17 Italy 8 is at the heart of our daily lives, bringing people together and promote links between European and non-European 23 16 • Villa Reale di Monza, and creating close connections between cultures. cultures through the history of food. Italy 15 17 • Palais Princier de Monaco, Focusing on the international aspect of culinary traditions, A Place at the Royal Table aims to showcase the diversity Monaco A Place at the Royal Table has a strong current relevance and splendor of royal culinary traditions in the individual 18 • Het Loo Paleis, and it will take visitors on a fascinating trip through time residences while also highlighting their European context. the Netherlands as well as through the history of cultural exchanges that In these turbulent times, we believe it is vital to demonstrate have contributed to the development of today’s traditions. European kinship. 2 1 NETWORK OF EUROPEAN ROYAL RESIDENCES Several Common Events across Europe • Simultaneous launch of • #PalaceDay th the activities in all the Palaces July 19 th Third edition of #PalaceDay especially March 15 dedicated to A Place at the Royal Table and simultaneous instameet within • Virtual exhibition the European Year of Cultural Heritage. "A Place at the Royal Table" www.palaceday.com th From May 29 Open-Air Event © Royal Palace of Gödöllő, rights reserved Instagram Photo Contest © Palace of Versailles First virtual exhibition gathering collections • European Dinner from 13 royal residences of 8 European th countries. It is an opportunity, for the public, to December 10 discover European cultural heritage through Closing dinner at the Château de Versailles the gastronomy and culinary traditions. bringing together 5 starred chefs working with Royal Residences in Europe over a meal, inspired by historical menus. • European Open-Air Event Combining old culinary traditions with June 23rd recent innovations, mixing European habits Simultaneous garden event in Europe. and techniques, this dinner pays tribute A unique opportunity of sharing the to centuries-old European haute cuisine, recognized as one of the best in the world. Open-air event © SPSG, rights reserved same experience across national borders and being part of the same big event dedicated to the European Heritage. • Instagram Photo Contest Open-Air Event © National Palace of Mafra, rights reserved rd rd June 23 – August 23 First photo contest dedicated to the European Royal Residences and especially addressed to the young audience in order to highlight the beauty of the European Heritage. #Europeanroyalpalaces Open-Air Event © La Venaria Reale, rights reserved Instagram Photo Contest, Moscow Kremlin Museums 2 3 NETWORK OF EUROPEAN ROYAL RESIDENCES AUSTRIA More than 100 different Schloss Hof and activities in 13 countries Schloss Niederweiden Members participating in the initiative AUSTRIA POLAND Schloss Hof Estate / Schloss Zamek Królewski w Warszawie Schönbrunn Kultur und – Pomnik Historii i Kultury Betriebsges.m.b.H. Narodowej schoenbrunn.at zamek-krolewski.pl BELGIUM Muzeum Palacu Króla Jana III Palais du Coudenberg w Wilanowie coudenberg.brussels wilanow-palac.pl GERMANY Muzeum Lazienki Królewskie Stiftung Preussische Schlösser lazienki-krolewskie.pl und Gärten Berlin-Brandenburg PORTUGAL spsg.de Palácio Nacional de Mafra DENMARK palaciomafra.pt Kongernes Samling Parques de Sintra – Monte da Lua rosenborgcastle.dk parquesdesintra.pt Schloss Hof © Schloss Schönbrunn Kultur- Game Kitchen Schloss Niederweiden © Schloss Schönbrunn Kultur- und Betriebsges.m.b.H. (SKB) und Betriebsges.m.b.H. (SKB) Harald Böhm SPAIN RUSSIA Patrimonio Nacional Moscow Kremlin Museums Why do we eat the way we do? patrimonionacional.es kreml.ru FRANCE From the field to the plate Établissement public du château, Members participating du musée et du domaine national in common events de Versailles ITALY chateauversailles.fr Villa Reale di Monza Établissement public du domaine reggiadimonza.it PERIOD A Place at the Royal Table th th national de Chambord MONACO 15 March — 18 November 2018 Within the exhibition one room will be designed explicitly chambord.org Palais Princier de Monaco around one special theme: luxury products were once palais.mc ACTIVITIES reserved exclusively for the rich classes and could be found Palais de Compiègne Annual exhibition only on the tables of the high society (for instance the upper palaisdecompiegne.fr RUSSIA Picnic day class, the nobility and the royal court); this room shows how HUNGARY Peterhof Museum these products slowly but surely became affordable for the Gödöllő Királyi Kastély Kht peterhofmuseum.ru Annual exhibition general public. Four different royal or princely dynasties will kiralyikastely.hu An intact manorial estate with 240 animals at Schloss Hof each be presented by means of one of these specific luxury ITALY Estate and an authentically equipped and furnished Baroque products, complete with a fitting historical object for each. Reggia di Caserta game kitchen at Schloss Niederweiden – these are the perfect reggiadicaserta.beniculturali.it settings to present the past, present and future of food. The Picnic Day exhibition will explore the subject intensively from a sensory 23rd June 2018, 10am-6pm La Venaria Reale and emotional perspective. Food is an essential political, Schloss Hof Estate invites you to a leisurely summer picnic: lavenaria.it cultural and social topic that affects all of us. Each mouthful we under the shade of the chestnut trees you can enjoy the Musei Reali di Torino take is culture, and every time we swallow it is a political act. delicious surprises of the picnic basket and at the same time museireali.beniculturali.it What and how we eat is the expression of morality, coexistence, relax to the cool sounds of jazz, while artistes from the world THE NETHERLANDS society, wealth, age and even gender. From taboos to table of the circus and variety theatre – stilt walkers, jugglers and Het Loo Paleis manners, disgust to bravado, the values we attach to the food co – entertain you with their skills and tricks. All you have to paleishetloo.nl we eat every day are bound up with our entire existence as do is relax, lean back and enjoy yourself! social beings. The temporary exhibition will hold up a mirror
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  • O Caso Dos Túneis Do Palácio Nacional De Mafra, Portugal

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    Recebido em 01.07.2016 Aprovado em 15.09.2016 Avaliado pelo sistema double blind review Editor Científico: Marlusa de Sevilha Gosling Mitos e Lendas como contributo para a diferenciação da Experiência Turística – o caso dos Túneis do Palácio Nacional de Mafra, Portugal Myths and Legends as a contribution to the differentiation of Tourist Experience-the case of the tunnels of the National Palace o Mafra, Portugal Andreia Sofia Costa Morgado ([email protected]) ESTM – CiTUR – Instituto Politécnico de Leiria Stacy Sarah dos Santos Pires ([email protected]) ESTM – CiTUR – Instituto Politécnico de Leiria Miguel Ângelo Gervasio Rodrigues ([email protected]) ESTM – CiTUR – Instituto Politécnico de Leiria Tatiana Zeferino Simões ([email protected]) ESTM – CiTUR – Instituto Politécnico de Leiria António Sérgio Araújo de Almeida ([email protected]) ESTM – CiTUR – Instituto Politécnico de Leiria RESUMO Desmitificar os Túneis do Palácio Nacional de Mafra, Portugal, perspetivando novas formas de diferenciação de uma oferta turística associada a um imaginário de exotismo e mistério, foi o principal propósito do presente trabalho. Os mitos relativos ao Palácio Nacional de Mafra integram a cultura popular mafrense, pelo que se coloca a possibilidade de envolver a comunidade local com base na apropriação simbólica da sua realidade. O pressuposto do envolvimento comunitário local foi equacionado nos inquéritos realizados junto da comunidade local e, assim, as ofertas turísticas alternativas assumem-se como uma oportunidade de diferenciação da Experiência Turística em Mafra. Marketing & Tourism Review • Belo Horizonte - MG - Brasil • v. 1, n. 1, 2016 NEECIM TUR • Núcleo de Estudos e Estratégias em Comunicação Integrada de Marketing e Turismo • UFMG Mitos e Lendas como contributo para a diferenciação da Experiência Turística – o caso dos Túneis do Palácio Nacional de Mafra, Portugal 2 Palavras-chave: Palácio Nacional de Mafra, Túneis, Mitos e Lendas, Experiência Turística.