PATRICIA DE SALLES LAPORTE (Maiden name: Patricia de Salles Vance) E-mail: [email protected]

EDUCATION 2017 - University of Hawaiʻi at Mānoa present Graduate student MS Plan A at the department of Natural Resource and Environmental Management (GPA: 3.91) Research interest: sustainable supply chain management and effectiveness of environmental governance mechanisms 2010 University of São Paulo, #1 Best Global Universities in (USNews 2019) # 148 in Best Global Universities Rankings (USNews 2019) Ph.D. in Business Administration • Dissertation: Determinants and dynamics of the use of plural forms in franchise networks • Advisor : Dr. Claudio Felisoni de Angelo 2000 University of São Paulo, Brazil MSc. in Business Administration • Thesis: Pricing Strategies and Policies in Convenience-Stores • Advisor: Dr. Claudio Felisoni de Angelo • Scholarship from CAPES (Brazilian Ministry of Education) 1989 Pontifical Catholic University of Rio de Janeiro, Brazil BS in Economics TEACHING EXPERIENCE University of Hawaii – Manoa Adjunct Faculty, Marketing Department, Shidler College of Business o BUS 312 – Principles of Marketing (Fall 2019 and Fall 2020) o MKT 352 – Sales Management (Fall 2018, Spring 2019, Spring 2020, and Fall 2020) o MKT 341 – Management (Fall 2020) o BUS 623 - Marketing Management for the MBA Program (Summer 2019, Fall 2014, Spring 2015) o BUS 652 – International Marketing Management for the MBA and MMSM Programs (Spring 2020) Instructor of the semester for the Part-Time MBA Program – Spring 2015 o Teaching methods used include lectures, paper discussions, case discussions, group activities (e.g., marketing plan for a Hawaii based company), role-play activities, and online marketing simulations.

Teaching Assistant, Department of Natural Resources and Environmental Management o NREM 310 – Statistics in Agriculture and Human Resources (Spring 2019) o NREM 494 - Environmental Problem Solving o Graded assignments, assisted Dr. Adel Youkhana and Dr. Chan during student presentations, team activities, quizzes and exams, and delivered lectures as needed.

FIA Business school, São Paulo, Brazil Retail Management Faculty, PROVAR Retail Management Department, FIA Business School, São Paulo, Brazil, 2004 – 10 o Marketing Research, graduate level course (MBA), average classroom size: 30 students. o Marketing Research, executive education course for trainees at (French multinational retailer) and Santander Bank (Spanish financial group), average classroom size: 30 trainees. o Project Writing Course, executive education course for managers of service and retail companies, including Santander Bank, Cargill, Pernambucanas (Brazilian Retailer), and Carrefour, average classroom size: 35 students. o Franchising Management, executive education course, average classroom size: 25 students. o Loss Prevention Management, executive education course, average classroom size: 25 students. o International brand management lecture in the 2007 International European Retail Extension 2-week Course (a joint program offered by FIA and European partners) to a group of 11 Brazilian MBA students.

University of São Paulo, School of Economics, Business and Accounting, São Paulo, Brazil Teaching Assistant working with Professor Claudio Felisoni de Angelo (PhD) o Retail Business Policies, graduate level course (MSc./PhD), May-August 2007, classroom size: 06 students. o Strategic Business Management I, undergraduate level course, Spring 2006, classroom size: 35 students.

Federal University of Rio de Janeiro, Rio de Janeiro, Brazil Adjunct instructor working with Professor Nivalde José de Castro (PhD), School of Education o IT in Education, graduate level course (M.Ed.), Spring 2001, classroom size: 20 students.

RESEARCH EXPERIENCE University of Hawaii – Manoa Graduate research assistant - Natural Resources and Environmental Management Department 2017 – 2018 o Collaborated on the design and execution of cognitive mapping and technical efficiency surveys as part of a $300,000 research project with farmers in Guatemala funded by UC Davis/USAID. • Applied multiple regression analysis using Stata and R software to analyze data on the technical efficiency of smallholder farmers in Odisha, India, for an academic paper published on Land Journal. o Participated in the planning and execution of cognitive mapping, social network analysis, and technical efficiency surveys in Guatemala. o Analyized and presented the results of the cognitive mapping survey at USAID-Guatemala. 2020 o Participation in the UH’s Center for Tropical and Subtropical Aquaculture (CTSA) project titled “Assessing public perceptions of aquaculture and the broader impacts of K-12 aquaculture education.” o Designed and execution of cognitive mapping survey of experts on consumer preferences and shoping behavior of Aquaculture seafood for Dr. Cheng Zeng Lee (CSTA) and Dr. Catherine Chan (NREM) o Developed the survey instrument for interviews with grade 7-12 students in Hawaii.

University Ninth of July (UNINOVE), São Paulo, Brazil 2012 – 13 Sports Marketing Research Coordinator, Sport Management Graduate Program o Coordinated a group of six Sports Marketing professors o Researched about the relationship between event attendance and licensed goods purchase by Brazilian soccer spectators.

University of Massachusetts – Amherst 2010 - 12 Visiting Research Scholar - Isenberg School of Management o Researched with Professor Thomas Brashear-Alejandro (Marketing Department) the impact of psychic distance on the internationalization of franchising operations from emerging economies, the determinants of the adoption of franchising by Brazilian entrepreneurs, and the commercialization of sporting goods. o Presented the results at international academic conferences.

Patricia De Salles LaPorte (Vance), Ph.D. 2

FIA Business School, São Paulo, Brazil 2006 - 10 Retail Loss Prevention Research Coordinator, PROVAR Retail Management Department o Planned and coordinated annual retail loss evaluation in partnership with the Brazilian Supermarket Association (ABRAS), Nielsen Brasil, and the Brazilian Franchising Association (ABF). o Presented the results in the annual Supermeeting Technical Losses and Profitability

Market Research Manager, PROVAR Retail Management Department 2007 – 08 o Planned, organized, and coordinated four recurring and 15 ad hoc research projects through all phases of their life cycle from the definition of scope to the presentation of results. The frequency of recurring projects ranged from monthly to quarterly and annual reports for a total of 21 analytical reports per year. o Executed and managed the department’s annual budget, including producing, analyzing and presenting managerial reports. o Coordinated a team of two full-time researchers, four interns, two field supervisors, and 12 enumerators. o Increased annual research revenues from $27K to $160K in 12 months as a research coordinator (PROVAR). o Applied multivariate statistical techniques and methods (e.g., regression analysis) using Stata and SPSS software. o Supervised statistical data analyses and prepared executive summaries, technical reports, and published academic papers. o Coordinated the execution of recurring research projects with major partners, including Nielsen, Brazilian Supermarket Association (ABRAS), Brazilian Franchising Association (ABF), and e-bit Empresa. o Presented results to different audiences – clients, retail, press, and academic conferences. o Served as a spokesperson in more than 100 interviews with newspapers, radio stations, and television stations.

Market Researcher, PROVAR Retail Management Department 2004 – 06 o Participated in Ad hoc research on franchisor and franchisee relationship for the Brazilian Franchising Association and in retail shopper behavior studies.

Federal University of Rio de Janeiro (UFRJ), Economics Department , Brazil Research Project Coordinator, GESEL Electrical Energy Research Group 2001 –06 o Co-coordinated an annual publication for (Latin America's largest power utility company) that tracked and reported key business and financial indicators of Brazil’s electrical energy companies.

ADDITIONAL EXPERIENCE

• Board Member and Member of the Marketing and Strategic Planning Committees, Waimanalo Market Coop, Waimanalo, Hi, 2016 - 2020 o Participates in bi-monthly meetings and in business planning to contribute to the long-term sustainability of food hub that connects local farmers and artisans with the community and visitors. o Advises the store general manager on retail and marketing strategy and practices to improve the service provided to the community and increase sales. o Collaborated in writing and revising the structure, contents, and logic model for a $304,000 grant proposal to USDA Community Food Projects Program (Approved in September 2017). Our project focuses on improving the livelihood of the low-income population.

• Event Planner and Manager, East Meets West Conference, Blue Startups, Honolulu, Hi, 2014 – 2020 o Member of the EMW’14, EMW’16, EMW’17, EMW’19, and EMW’20 Planning Committees. This Conference that attracted 300 participants per year bringing international speakers to Hawaii.

Patricia De Salles LaPorte (Vance), Ph.D. 3

o Coordinated the event logistics and operations, contacted and negotiated with venue and suppliers, recruited and supervised a team of 20 volunteers, and oversaw the daily event functions. o Wrote and submitted four grant proposals equivalent to $40,000 for the third edition of EMW.

• Graduate Sport Management Coordinator, Sport Management Graduate Program, University Ninth of July (UNINOVE), São Paulo, Brazil, 2011 – 12 o Co-developed the curriculum and proposal for Brazil’s first sport management graduate program (approved by CAPES/Ministry of Education/Brazil in October 2012). o Participated in the faculty recruitment process of eight new professors and 20 graduate students. o Coordinated a team of 12 faculty members. o Developed, in partnership Director of the McCormack Center for Sport Research & Education (MCSRE), a one-week sport management summer course for Brazilian faculty and sports managers.

• Business consultant, BAStocker, São Paulo, Brazil, 2010 and 2012 o Assist in the strategic planning process of local and international retail companies. o Develop feasibility studies and business plans for local and international retail and service companies.

• Course Coordinator, PROVAR Retail Management Department, FIA Business School, São Paulo, Brazil, 2008 – 10 o Acted as project leader in the development of the curriculum of the first Franchising Management MBA in Brazil, a partnership with the Brazilian Franchising Association. Coordinated the first two editions of this graduate program. o Actively participated in the negotiation of $2M in funded proposals for education solutions for corporate clients. o Developed curriculum for executive education and MBA program, recruited and assigned courses to faculty, managed the relationship with corporate clients, and supervised the execution of each project. o Represented the Franchising Management MBA program at press conferences, media interviews, and retail conferences. o Co-led the implementation of international retail extension courses in Europe and the US.

• Loss Prevention Group Coordinator, PROVAR Retail Management Department, FIA Business School, São Paulo, Brazil, 2006 – 10 o Planned and developed loss prevention lectures, executive education courses, and benchmarking sessions. o Executed and managed the group’s annual budget producing managerial reports. o Planned, organized, and supervised the group's annual activities. o Planned, supervised, and presented the results of a national annual retail loss evaluation in partnership with Nielsen and the Brazilian Supermarket Association (ABRAS). o Provided leadership during a major organizational transition. o Managed the relationship with 25 corporate members, including the recruitment of 10 new members (e.g., Wal-Mart, Plastrom Sensormatic, and CBD/Casino). o Prepared and negotiated contract proposals for new and renewing members. o Developed and led two annual loss prevention events, 30 training courses, and 20 quarterly benchmarking discussions with retail managers and service providers.

• Senior Business Advisor, Exxon-Mobil, 1997 – 98 • Budget and Economic Analyst, Exxon-Mobil, 1989 – 95

Patricia De Salles LaPorte (Vance), Ph.D. 4

SERVICE TO THE ACADEMY

• RNMKRS RNMKRS Virtual Sales Competition (RNMKRS.org) o Member of the RNMKRS Faculty Alliance (2020 – present)

• 2020 UH Venture Competition (PACE) o Round 1 volunteer Judge

• Sport Management Graduate Program, University Ninth of July (UNINOVE) o Academic Conference Service - Organizing Committee - International Meeting of Sport Management and Entertainment (EIGEE), Brazil (2012) o Graduate Program Exam Committee (2013)

• PROVAR Retail Management Department, FIA Business School, São Paulo, Brazil, 2006 – 10 o Assisted on the management of the relationship with members/sponsors companies, including Santander Bank and GS1/Brasil. o Recruited new members/sponsors, e.g. Wal-Mart, Plastrom Sensormatic, and CBD/Casino. o Participated in the development and implementation of first international extension course: “European Retail Trade for Brazilian Business People”. o Granted more than 100 interviews with newspapers, radio stations, and television stations. o MBA Program Interview Committee (2008-2010) o Supervised more than 20 MBA students on their final projects. o Supervised more than 100 executive education students on their final projects.

PROFESSIONAL ACTIVITIES

• Reviewer - Marketing Intelligence & Planning (MIP) (2016 – 2017) • Reviewer - RAUSP Management Journal (2019 – present) • Reviewer - Revista de Gestão USP (REGE) - University of São Paulo (2016 – 2017) • Reveiwer - Revista de Gestão e Negócios do Esporte – RGNE – FIA Business School (2016) • Ad Hoc Reviewer – Revista de Adminstração de Empresas – RAE/FGV (2013) • Editorial Review Board - Podium Sport Studies Journal, Brazil (2012) • Professional Membership – National Association of Post-Graduate Studies and Research in Administration (ANPAD) (2009-10) • Professional Membership – American Marketing Association (AMA) (2010-11)

AWARDS

• Professor of the semester, Part-time MBA, Shidler College of Business, University of Hawaii – Manoa, Spring 2016 • 2nd Place in the 5th PROVAR Excellence Award, November 2000, FIA Business School / University of São Paulo (USP).

PUBLICATIONS

Articles Published in Refereed Journals

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Chan, C., Sipes, B., Ayman, A., Zhang, X., LaPorte, P., Fernandes, F., Chan-Dentoni, J., Roul, P. (2017). Efficiency of Conservation Agriculture Production Systems for Smallholders in Rain-Fed Uplands of India: A Transformative Approach to Food Security. Land, 6(3). Vance, P. S., Angelo, C. F. & Fouto, N. M. (2009) A Study of the Shopping Behavior of Shopping Center Visitors in the City of São Paulo. Revista de Adminstração da UFSM, 2, 130 - 146. Luppe, M. R., Angelo, C. F., Ghisi, F. A. & Vance, P. S. (2008) Analysis of the Evolution of Brazilian Supermarket Companies from 2002 to 2006. Revista de Administração da UFSM, 1, 383 - 401. Vance, P. S., Favero, L. P. L., Luppe, M.R. (2008) Franchising: A Study of the Characteristics in the Relationship Between Franchisor and Franchisee. Revista de Administração (FEA-USP), 43, 59 - 71. Vance, P. S., Angelo, C. F. (2007) Corporate Reputation: A Review of the Literature. Revista de Gestão USP (REGE), 14, 93 - 1087. Vance, P. S., Angelo, C. F. (2003) Pricing in Convenience Stores: A Study of the Concentration in the Retail Sales Sector. Revista de Administração (FEA-USP), 38, 25 - 36.

Books Published Vance, P. S., Masteralexis, L.P. & Nassif, V. M. J. Sport Management. Rio de Janeiro: Editora LTC (2015). Castro, N. J., Vance, P. S., Rosenthal, R., Rocha, C. G. Economic-Financial Series of The Brazilian Electric Energy Sector, Eletrobras-UFRJ, 2006, 1st Ed. Castro, N. J., Vance, P. S. Economic-Financial Series of The Brazilian Electric Energy Sector, Eletrobras-UFRJ, 2005, 1st Ed. Castro, N. J., Vance, P. S. Economic-Financial Series of The Brazilian Electric Energy Sector, Eletrobras-UFRJ, 2004, 1st Ed. Castro, N. J., Vance, P. S. Economic-Financial Series of The Brazilian Electric Energy Sector, Eletrobras-UFRJ, 2003, 1st Ed. Castro, N. J., Vance, P. S. Economic-Financial Series of The Brazilian Electric Energy Sector, Eletrobras-UFRJ, 2002, 1st Ed. Castro, N. J., Vance, P. S. Economic-Financial Series of the Brazilian Electric Energy Sector, Eletrobras-UFRJ, 2001, 1st Ed.

Chapters in Books Vance, P.S., Santos, C.E. Retail Loss Prevention Management. In: Angelo, C.F (Ed.) Retail Management, São Paulo: Editora Saint Paul (2012). Vance, P.S., Stockler, L.H. Franchising Management. In: Angelo, C.F (Ed.) Retail Management, São Paulo: Editora Saint Paul (2012). Vance, P.S., Silva, V.L.S., Azevedo, P.F. Franchising: Origins, evolution and practice. In: Silva, V.L.S., Azevedo, P.F. (Eds.) Theory and Practice of Franchising: Strategy and Organization Network Franchise. São Paulo : Editora Atlas (2012) Vance, P.S. Maximizing Profits in Franchise Networks: A Microeconomic Analysis. In: Silva, V.L.S., Azevedo, P.F. (Eds.) Theory and Practice of Franchising: Strategy and Organization Network Franchise. São Paulo : Editora Atlas (2012) Vance, P. S., Merlo, E.M. An Introduction to Retail Management. In: Merlo, E.M. (Ed.) Retail Management – focused on Brazilian Case-Studies, Rio de Janeiro: LTC Editora (2011) Vance, P. S. Pricing Strategies and Policies. In Convenience Stores. In: Varejo Competitivo. 1st ed. São Paulo : Editora Atlas, 2001, v.5, p. 68-92.

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Articles Published in Proceedings Vance, P. S., Brashear-Alejandro, T. & Khauaja, D. M. Internationalization of Brazilian Franchisors: A Psychic Distance Perspective. (2011) EnANPAD 2011, Rio de Janeiro, Brazil. Vance, P. S., Brashear-Alejandro, T. & Madeira, A. B. Internationalization of Brazilian Franchisors: Profiles and Strategies. (2011) 25th Annual International Society of Franchising Conference (ISof), Boston/MA, USA. Vance, P. S., Figueira Júnior, M. F. & Alvarez, R. A. G. (2007) A Study of The Internationalization of Brazilian Franchises. In: X SEMEAD, 2007, São Paulo, Brazil. Vance, P. S. & Regra, A. (2005) University and Eletrobras Working Together Towards The Generation of Knowledge: Series Project Economic and Financial Analysis of The Electricity Sector. In: II GEDOC, 2005, Recife. Anais do II GEDOC. Recife: v.1. Vance, P. S., Castro, N. J. & Moreira Junior, J. F. (2002) Evaluation Of The Adoption of Price Cap In The Brazilian Electricity Distribution Segment: A Case Study. In: CLADEA, 2002, Porto Alegre. Anais do CLADEA. Porto Alegre: v.1. Vance, P. S. (1996) The Brazilian Coffee Consumer Market: Analysis and Prospects. In: I SEMEAD,1996. São Paulo. Anais do ISEMEAD. EDUSP: São Paulo.p.807–827

Presentations of Work Vance, P. S., Bergmann, D. Drivers of Performance in Franchising Networks: A Comparison of Fashion and Fast-food Industries. (2013) International B2B Workshop, Sao Paulo/SP, Brazil. Vance, P. S., Brashear-Alejandro, T., Bergmann, D. Plural Forms Dynamics: Comparing food- service and fashion industry franchisors. (2012) 5th Latin American Retail Conference (CLAV), Sao Paulo/SP, Brazil. Vance, P. S., Brashear-Alejandro, T. Distinct Plural Form Structures in Emerging Markets. (2012) ISBM Academic Conference (ISBM), Chicago/IL, USA. Malagrino, F.A.F. ; Cardoso, M.V. ; Silva, E.A.E. da ; Vance, P. S. Changing the rules of the game: Marketing B2B Alliances in Brazilian Sport Industry. (2012) 18th Annual CBIM Academic Workshop, Atlanta, GA. Malagrino, F.A.F. ; Cardoso, M.V. ; Silva, E.A.E. da ; Vance, P. S. Changing the rules of the game: B2B Alliances in Brazilian Sports Teams. (2012) Mark H. McCormack Sport Management Spring Research Symposium. Vance, P. S., Brashear-Alejandro, T., Madeira, A. B. Internationalization of Brazilian Franchisors: Profiles and Strategies. (2011) 25th Annual International Society of Franchising Conference (ISof), Boston/MA, USA. Vance, P. S. (2011) Determinants and Dynamics of the Use of Plural Forms in Franchise Network. 17th Annual CBIM Academic Workshop, San Juan, Puerto Rico. Vance, P. S., Regra, A. (2005) University and Eletrobras Working Together Towards The Generation of Knowledge: Series Project Economic and Financial Analysis of The Electricity Sector. In: II GEDOC, 2005, Recife. Anais do II GEDOC. Recife: v.1

Research Reports Retail Loss Prevention Evaluation. Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N. M. Annual Research Report. São Paulo: FIA. Issues: 2006 to 2009. Consumption Decisions by Low Income Individuals. Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N. M. Ad hoc Research Report. São Paulo: FIA, 2008. E-Flation. Angelo, C.F., Vance, P.S., Luppe, M.R. & Fouto, N.M. Monthly Research Report. Issues: April 2007 to December 2008. Retail Financing: Consumers Decision Process in the Acquisition of Credit. Queiroz, R.S.B., Angelo, C. F. & Vance, P. S. Ad hoc Research Report. São Paulo: FIA, 2008.

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Shopper’s Purchase Intention on the Internet. Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N.M. Quarterly Research Report. São Paulo: FIA, Issues: 2007 2nd Quarter to 2008 4th Quarter. Shopper’s Purchase Intention on Retail Stores. Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N.M. Quarterly Research Report. São Paulo: FIA, Issues: 2007 2nd Quarter to 2008 4th Quarter. Retail Sales: What Explains the Demand - Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N. M. Ad hoc Research Report. São Paulo: FIA, 2008. E-Commerce X Traditional Retail: Profiles and Preferences of the Shoppers of Electronics and Appliances - Cotti, P., Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N. M. Ad hoc Research Report. São Paulo: FIA, 2008. Clothing, Shoes & Accessories: Profiles and Shopping Habits of Consumers. Angelo, C. F., Vance, P. S., Luppe, M.R. & Fouto, N. M. Ad hoc Research Report. São Paulo: FIA, 2008. Consumption of Beauty Products in Brazil – Angelo, C. F., Vance, P. S. & Luppe, M.R. Ad hoc Research Report. São Paulo: FIA, 2007. Consumer Behavior in São Paolo's Shopping Centers (Brazil) - Angelo, C. F., Vance, P. S. & Favero, L. P. L. Ad hoc Research Report. São Paulo: FIA, 2006. Franchising in Brazil: Franchisor-Franchisee Relationship - Angelo, C. F., Silveira, J. A. G., Vance, P. S., Favero, L. P. L., Luppe, M.R. & Alvarez, R. A. G. Ad hoc Research Report. São Paulo: FIA, 2006. Consumer Behavior of Senior Citizens, Angelo, C. F., Favero, L. P. L., Oliveira, A.Z., Luppe, M.R., Vance, P. S. & Alvarez, R. A. G. Ad hoc Research Report. São Paulo: FIA, 2006 Consumer Behavior In Building Materials Retail - Angelo, C. F., Vance, P. S., Favero, L. P. L., Silveira, J. A. G. & Fouto, N. M. Ad hoc Research Report. São Paulo: FIA, 2005 Retail Credit Workshop. Angelo, C. F., Silveira, J. A. G. & Vance, P. S. Ad hoc Research Report. São Paulo: FIA, 1996.

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