CHALLENGE AND INSIGHT
WE NEED TO SHARE IN ORDER TO INSPIRE OUR CONCERN 2030 WITH THE WORLD GROUP
WITH MORE PUBLIC AWARE, IT WOULD BE EASIER FOR THEM TO FEEL LIKE JOINING THE CAUSE. MALARIA IS HUGE, BUT YET FORGOTTEN AS OTHER CASES TOOK PEOPLE’S MIND WE MUST BREAK THE INTERNET AND SHOUT THIS ISSUE TO THE WORLD THROUGHT INFLUENCERS THE BIG IDEA
CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA HILLARY OBAMA DR LIVINGSTON RICHAR CURTIS BARACK OBAMA SHAKESPEARE AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN BRANDE BLETHYN P DIDDY PRINCE ANDREW GEORGE WASHINGTON ARLENE PHILIPS GORDON BROWN REBEL WILSON DAVID BECKHAM RAY CHAMBERS GORDON BROWN REBEL WILSON DIDIER DROGBA BAN KI MOON SIMON FULLER ALOE BLACC COLUMBUS PETER CHERNIN GEORGE CLOONEY STEVEN WEBSTER HANS ROSLING CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS MOTHER TERESA IJE NWOKORLE ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA ASHTON KUTCHER HILLARYOBAMA ASHTON KUTCHER DR LIVINGSTON RICHAR CURTIS BARACK OBAMA SHAKESPEARE AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN BRANDE BLETHYN P DIDDY PRINCE ANDREW GEORGE WASHINGTON BYRON ARLENE PHILIPS GHANDI GORDON BROWN REBEL WILSON DAVID BECKHAM RAY CHAMBERS GORDON BROWN REBEL WILSON DIDIER DROGBA BAN KI MOON SIMON FULLER ALOE BLACC COLUMBUS PETER CHERNIN GEORGE CLOONEY STEVEN WEBSTER HANS ROSLING CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA CHAKA HILARY SWANK WILL SMITH HILARY CLINTON MARGARET CHAN DAVID CAMERON TONY BLAIR ASHTON KUTCHER ORLANDO BLOOM BAMA ASHTON KUTCHER HILLARYOBAMA ASHTON KUTCHER DR LIVINGSTON RICHAR CURTIS BARACK OBAMA AMRISH PURI PHILIP THOMAS LORD NELSON JEFF SACHS GEORGE WASHINGTON THE QUEEN ASHTON KUTCHER CHRIS NURKO ONE DIRECTION MELINDA DOOLITTLE SAM CLAFLIN DANTE BILL GATES GEORGE W BUSH SETH MEYERS ANDY MURRAY MICHEL CAIN YVONNE CHAKA HILARY SWANK WILL SMITH HILARY CLINTON BILL GATES ONE DIRECTION MELINDA THE QUEEN ORLANDO BLOOM HOW WILL IT WORK?
On Twitter, Ashton Kutcher changes his When mentioned with the ;) and name to @dontforgetmalaria1. the hashtag, the user needs to 1 Then, he tags two other people with a 2 change their name as well, and tag wink ;) and the hashtag 2 other users with the same #dontforgetmalaria structure
KATY PERRY @dontforgetmalaria2 Sep 01
@taylorswift13 @shakira ;) #dontforgetmalaria
ashton kutcher @dontforgetmalaria1 Sep 01 @katyperry @justinbieber ;) #dontforgetmalaria
Justin Bieber @dontforgetmalaria3 Sep 01
@Usher @mmvaselfies ;) #dontforgetmalaria
* The viral can be reproduce and change users’ name on other platforms such as Facebook, Instagram, Whats App, Linkedin and even corporate mail signatures GLOBAL & LOCAL AWARENESS
COMPANIES POLITICS CELEBRITIES
REACH & PR WE ARE LOOKING FOR A TEAM, A TEAM OF HEROES:
THE MALARIA HEROES
@CocaCola We are looking for heroes ;) to #defectmalaria #dontforgetmalaria
By backing the fight your legacy will be that you have played a key role in the biggest humanitarian victory On Twitter, Malaria No More UK will invite their future of the 21st centure. 1 partners directly Wanna join us?
Together, they can co create 2 effective solutions including:
- Donations NOW THE WORLD IS AWARE OF MALARIA CHALLENGE - Intermediate donations from final consumers AND IT WOULD BE EASIER FOR MAJOR BUSINESS AND - Expertise in a specific area HIGH NET WORTH INDIVIDUALS
TO FEEL LIKE JOINING THE CAUSE. DON’T EVER FORGET MALARIA ;) We still have a long way to go, but we must keep reminding people that Malaria is not over. We will continue to spread the hashtag as hard as we can using different kinds of opportunities:
Posts with context Activations with context Influencers
Forget that your friend spoiled Available posters with the Release artists to continue GoT #dontforgetmalaria hashtag on Lost and Found to use the hashtag with
departments. Single? Forget Valentine’s Day. context:
#dontforgetmalaria @taylorswift13: Tonight is Post-it partnership: the night to forget about #dontforgetmalaria special Friday? Forget the diet deadlines edition #dontforgetmalaria #dontforgetmalaria #22
Parking lot panel: Don’t forget where you parked the Create a specific campaign car, and #dontforgetmalaria for the #worldmalariaday MEASUREMENT
1 SOCIAL MENTIONS
2 IMPACTS
3 PARTNERSHIPS
4 DONATIONS
And we will able to say that a wink ;) helped eradicate Malaria SIMPLE, FREE, GLOBAL, LOCAL AND TIMELESS #DONTFORGETSUMMARY
GOAL CHALLENGE INSIGHT
(Main)Eradicate Malaria People lost interest on Break the Internet: Shout this (Campaign) Create 2030 Malaria. Other causes took issue to the world through group to leader, inspire and place on people’s mind influencers raise awareness
BIG IDEA EXECUTION EXPECTED RESULTS
Twitter based chain: Awareness, impact, social Social chain using influencers 1. High Net worth mentions, partnership and #dontforgetmalaria 2. Major Business/Politics donations increase 3. Campaign continuity