[the GROUP] | Management Resources Creating Entertainment Value

Intellectual Properties

During their long histories, CORPORATION (currently Sonic Arcade SEGA Games Co., Ltd.), Sammy Corporation, and other operating ©SEGA companies have created and acquired diverse intellectual properties machines through in-house development and acquisition or licensing from third parties. The Group ensures that these precious management resources create long-term entertainment value through multifaceted rollouts catering to current needs. Sonic Boom Rise of Lyric ©SEGA

Sonic T-shirt Packaged game ©SEGA software Goods

PACHISLOT SONIC LIVE! ©SEGA ©Sammy ©RODEO Pachislot and pachinko machines

Sonic Dash ©SEGA Maximizing Value of Digital games Intellectual Properties through Multifaceted Rollouts

Sonic the Hedgehog Since its launch in 1991 as home video game software for the Mega Drive platform, known as GENESIS in the United States, Sonic the Hedgehog has remained extremely popular thanks to thrilling gameplay speed and the main character’s charisma. By rolling out this intellectual property through various game consoles, animation series for television, and a host of other media, we have made Sonic the Hedgehog a favorite among children worldwide.

Intangible Assets Assets Entertainment companies recognize intellectual properties obtained through the acquisition of Current assets companies in investment securities and good- Total investments and other assets Noncurrent assets will. However, they do not recognize intellectual Intellectual properties obtained Current assets properties they have created in-house or licensed through acquisitions recognized. Asset value not shown from third parties as assets. This means such Intellectual properties created Noncurrent assets in the balance sheets intellectual properties are intangible assets that in-house and licensed intellectual properties not recognized. are not recognized in financial statements.

28 Toys

Amusement

arcade machines

2015

Demiurge Studios Games for smartphones etc.

Digital games

series, units units units

million (units / downloads) series million (units / downloads) million units million (units / downloads)

million units million units million units million (units / downloads) Packaged Packaged 2013 game software THQ Canada (currently Relic Entertainment) Packaged game software series 4.5 2.5 6.2 335 7.0 390,000 1.2 16.0 8.6 570,000 450,000 Index Corporation (.) Packaged game software etc. 2012 Approx. and digital total) (packaged (packaged total) (packaged Approx. Approx. total) and amusement arcade machines machines and pachinko (pachislot Approx. total) (packaged Approx. digital and total) (packaged Approx. total) and amusement arcade machines machines and pachinko (pachislot Approx. total) (packaged Approx. digital and total) (packaged Approx. digital, and mobile members total) (packaged, Approx. total) and amusement arcade machines machines and pachinko (pachislot Approx. total) and amusement arcade machines machines and pachinko (pachislot Cumulative unit sales / downloads Cumulative unit sales / downloads

Pachislot and Pachislot 8 5 — — 10 14 13 36 28 27 56 pachinko machines pachinko Total Total Total Total

editions editions etc. Capital and operational tie-up with f4samurai Games for smartphones Hortensia SAGA,

Multifaceted rollout Multifaceted rollout series * SEGA CORPORATION acquired the rights in 1998. Figures for cumulative unit sales are the totals for titles that SEGA sold after acquiring the rights. sold after titles that SEGA unit sales are the totals for cumulative Figures for acquired the rights in 1998. CORPORATION * SEGA 2006 - -

Football Manager Sports Interactive Packaged game software and online games 2005 First First ance ance 2009 1991 1987 2009 2002 1991* 1996 2005 2007 1989 2001 appear appear 29

series カラー印刷用 色の変更については都度ご相談ください。

白黒印刷用

The Creative Assembly games Packaged game software and online War Total series series series series series Sonic the Hedgehog series Megami Tensei series Hokuto No Ken SEGA feat. feat. SEGA MIKU HATSUNE Project Intellectual property title Intellectual property title Persona SOUTEN-NO- KEN Puyopuyo series Etrian Odyssey series Ryu ga Gotoku series ALADDIN series Juoh

Examples of acquired Examples of intellectual properties

2000 Examples of intellectual properties developed in-house intellectual properties licensed from third parties ANNUAL REPORT 2015 ANNUAL REPORT Pachislot machines RODEO Examples of Intellectual Properties Acquired through M&As through Acquired Properties Intellectual Examples of