[the GROUP] | Management Resources Creating Entertainment Value
Intellectual Properties
During their long histories, SEGA CORPORATION (currently Sonic Arcade SEGA Games Co., Ltd.), Sammy Corporation, and other operating ©SEGA Amusement arcade companies have created and acquired diverse intellectual properties machines through in-house development and acquisition or licensing from third parties. The Group ensures that these precious management resources create long-term entertainment value through multifaceted rollouts catering to current needs. Sonic Boom Rise of Lyric ©SEGA
Sonic T-shirt Packaged game ©SEGA software Sonic the Hedgehog Goods
PACHISLOT SONIC LIVE! ©SEGA ©Sammy ©RODEO Pachislot and pachinko machines
Sonic Dash ©SEGA Maximizing Value of Digital games Intellectual Properties through Multifaceted Rollouts
Sonic the Hedgehog Since its launch in 1991 as home video game software for the Mega Drive platform, known as GENESIS in the United States, Sonic the Hedgehog has remained extremely popular thanks to thrilling gameplay speed and the main character’s charisma. By rolling out this intellectual property through various game consoles, animation series for television, and a host of other media, we have made Sonic the Hedgehog a favorite among children worldwide.
Intangible Assets Assets Entertainment companies recognize intellectual properties obtained through the acquisition of Current assets companies in investment securities and good- Total investments and other assets Noncurrent assets will. However, they do not recognize intellectual Intellectual properties obtained Current assets properties they have created in-house or licensed through acquisitions recognized. Asset value not shown from third parties as assets. This means such Intellectual properties created Noncurrent assets in the balance sheets intellectual properties are intangible assets that in-house and licensed intellectual properties not recognized. are not recognized in financial statements.
28 SEGA SAMMY HOLDINGS Toys
Amusement
arcade machines
2015
Demiurge Studios Games for smartphones etc.
Digital games
series, units units units
million (units / downloads) series million (units / downloads) million units million (units / downloads)
million units million units million units million (units / downloads) Packaged Packaged 2013 game software THQ Canada (currently Relic Entertainment) Packaged game software Company of Heroes series 4.5 2.5 6.2 335 7.0 390,000 1.2 16.0 8.6 570,000 450,000 Index Corporation (ATLUS.) Packaged game software Persona Megami Tensei etc. 2012 Approx. and digital total) (packaged (packaged total) (packaged Approx. Approx. total) and amusement arcade machines machines and pachinko (pachislot Approx. total) (packaged Approx. digital and total) (packaged Approx. total) and amusement arcade machines machines and pachinko (pachislot Approx. total) (packaged Approx. digital and total) (packaged Approx. digital, and mobile members total) (packaged, Approx. total) and amusement arcade machines machines and pachinko (pachislot Approx. total) and amusement arcade machines machines and pachinko (pachislot Cumulative unit sales / downloads Cumulative unit sales / downloads
Pachislot and Pachislot 8 5 — — 10 14 13 36 28 27 56 pachinko machines pachinko Total Total Total Total
editions editions etc. Capital and operational tie-up with f4samurai Games for smartphones Hortensia SAGA,
Multifaceted rollout Multifaceted rollout series * SEGA CORPORATION acquired the rights in 1998. Figures for cumulative unit sales are the totals for titles that SEGA sold after acquiring the rights. sold after titles that SEGA unit sales are the totals for cumulative Figures for acquired the rights in 1998. CORPORATION * SEGA 2006 - -
Football Manager Sports Interactive Packaged game software and online games 2005 First First ance ance 2009 1991 1987 2009 2002 1991* 1996 2005 2007 1989 2001 appear appear 29
series カラー印刷用 色の変更については都度ご相談ください。
白黒印刷用
The Creative Assembly games Packaged game software and online War Total series series series series series Sonic the Hedgehog series Megami Tensei series Hokuto No Ken SEGA feat. feat. SEGA MIKU HATSUNE Project Intellectual property title Intellectual property title Persona SOUTEN-NO- KEN Puyopuyo series Etrian Odyssey Etrian Odyssey series Ryu ga Gotoku series ALADDIN series Juoh
Examples of acquired Examples of intellectual properties
2000 Examples of intellectual properties developed in-house intellectual properties licensed from third parties ANNUAL REPORT 2015 ANNUAL REPORT Pachislot machines RODEO Examples of Intellectual Properties Acquired through M&As through Acquired Properties Intellectual Examples of