Researchgate Media Kit Advertising Researchgate Key Stats Researchgate

ResearchGate Media Kit Advertising ResearchGate key stats ResearchGate

Top domains Visits/month Time/Visit (mins)

1. ResearchGate.net 150,800,000 2.57

2. Academia.edu 74,200,000 2.38

3. Google Scholar 64,600,000 4.92 2

The World’s #1 Platform/ 4. Springer 41,900,000 2.28 1 5. Elsevier 36,000,000 3.40 Site for Science 6. Howstuffworks 31,100,000 1.41

7. Nature 29,200,000 2.33

8. LiveScience 18,400,000 1.55

9. Thermo Fisher 6,900,000 2.58

10. Bitesizebio 770,000 1.13

1: Source: SimilarWeb.com, Nov ‘18; #1 site by traﬃc in Science discipline 2: Unlike other sites, time/visit for Google/search is not advantageous as 2 objective of search is to quickly link to most relevant site(s) ResearchGate key stats ResearchGate Worldwide Website Ranking on Alexa

1. Google 119. ResearchGate 285. Buzzfeed

25. LinkedIn 122. New York Times 480. WebMed

41. Ebay 135. The Guardian 754. Nature

90. BBC 162. Alibaba 53,645. Biocompare

102. CNN 177. Walmart 97,984. Labroots

Source: Alexa, March 2019 3 Our platform ResearchGate How the ResearchGate platform works for scientists & researchers The key beneﬁts: discover research, connect with researchers, Q&A

Discover research Connect with researchers Q&A New and/or unpublished research +220 million verified user Millions of questions, millions of in all scientific fields connections answers

● Engaging with newsfeed ● Engaging with personal ● Viewing, following and items stats report recommending questions ● Consuming content ● Adding & managing own ● Asking and replying to (publications, proﬁles) work questions

4 User proﬁle and company page example ResearchGate A place for scientists & companies to showcase their work

Company page example Proﬁle page example

5 Our company

The company

Berlin Headquarters

250+ employees 65% international

2008 founded in Hannover and Boston

6 ResearchGate key stats ResearchGate ResearchGate: The world’s #1 platform for science

780+ million 290+ million 150+ million monthly monthly monthly impressions pageviews site visits

70+ million 15+ million 1 in 2 monthly unique veriﬁed users PubMed authors users (scientists + are veriﬁed users researchers)

7 ResearchGate key stats ResearchGate Industry leading performance vs average

4x higher 40% higher Click Through Rate 1 email open rates 2

+55% longer +50% higher session duration 3 ad-viewability rate 4

1: Source: Smartinsights.com, Aug’18 2: Source: Mailchimp.com, Mar ‘18 3: Source: Brafton.com (vs B2B avg), Mar ‘17 4: Source: Mobilemarketingmag.com, Mar ‘18 8 ResearchGate key stats ResearchGate +110 Million publications and growing

+20,000 +2 million publications added daily active projects

80% 1 in 2 of PubMed publications have at PubMed authors are members 1 least one author on RG

1: Of PubMed publications between 2011 and 2017 9 ResearchGate key stats ResearchGate Unique advantages of working with us

Higher on target reach Higher ad engagement due to proprietary targeting methods 1 due to better context matching 2

Highly targeted job Unique industry data postings Via mining world’s largest scientiﬁc platform

1: Superior targeting precision given unmatched targeting dimensions/filters within field of science 2: Source: Data provided by ResearchGate client(s) in Q4 2018. Data showed like-for-like ads placed on ResearchGate (vs. Facebook & LinkedIn) had +25% higher engagement post-click as measured by bounce-rates, page/session, session duration. 10 Targeting depth for verified users ResearchGate + Client ResearchGate’s superior Verified User targeting Unmatched targeting depth to ensure bullseye media delivery

Yahoo! / Wiley / nature Google / Baidu Facebook / Tencent Linkedin ResearchGate YouTube

Demographic Targeting Yes Yes Yes Yes Yes Yes

User Targeting (B2B or B2C?) No No No Yes Yes Yes

Scientiﬁc Behavior Targeting No No Yes Yes Yes Yes

Scientiﬁc Context Matching No Yes Yes Yes No Yes

Scientiﬁc Expertise Targeting No No No No Yes Yes

Publishing Record Targeting No No No No No Yes

Qualiﬁed Connections No No No No No Yes

11 Key media stats ResearchGate ResearchGate in numbers

Platform Devices Website + AMP + APP 70% Desktop + 30% Mobile

Formats Qualiﬁcation 86% users with a postgraduate Display, Native, Video qualiﬁcation

Sizes Gender Age 970x90 – 728x90 48% Female 18-24: 30% 300x600 – 160x600 – 120x600 52% Male 25-34: 35% 336x280 – 300x250 35-44: 15% 320x50 – 300x50 – 300x100 45+: 20% In Read Video 12 Ad impressions per month for a snapshot of our categories ResearchGate A snapshot of our category coverage

Medicine Engineering Biology +101 million +86 million +72 million

Economics Psychology Chemistry +61 million +54 million +45 million

Computer Science Agricultural Science Social Science +42 million +41 million +30 million

Education Physics Geo Science +27 million +25 million +22 million

13 Unique monthly users per aﬃnity category ResearchGate

A snapshot of our audience aﬃnity

Computer & Technology Business & Finance Automobile +28 million +25 million +20 million Index: 800 Index: 500 Index: 500

Fashion & Beauty Health Online Shopping +19 million +20 million +15 million Index: 570 Index: 570 Index: 700

Science Sport Travel +19 million +20 million +18 million Index: 700 Index: 530 Index: 580

Index: The probability of the user being interested in the segment compared to all users in the US. 14 Top 10 Markets for ResearchGate ResearchGate

Global Reach: 70+ million monthly unique users 15+ million registered members from 193 countries

Country Monthly Uniques (Millions) 28% 34% 26%

1. United States 11.5M

2. India 7.0M

3. United Kingdom 3.9M

4. Indonesia 3.7M

5. Philippines 2.4M

6. Canada 1.9M

7. Germany 1.9M 6% 3% 3% 8. Mexico 1.9M

9. Brazil 1.8M

10. China 1.7M

15 Media Kit Advertising ResearchGate

Top 10 markets for ResearchGate Monthly Uniques (millions)

1. United States 11.5M

2. India 7.0M

Global reach 3. United Kingdom 3.9M 4. Indonesia 3.7M 70+ million monthly unique users 5. Philippines 2.4M 15+ million Veriﬁed Users from 193 countries 6. Canada 1.9M

7. Germany 1.9M

8. Mexico 1.9M

9. Brazil 1.8M

10. China 1.7M

16 Advertising solutions ResearchGate Contextual display advertising

Publication side-bar Q&A side-bar Topic side-bar Located next to relevant publications Located next to relevant Q&A pages; Located next to aggregated content read by your target audience. This your brand or message will be seen that is relevant to your target audience. provides wide reach to maximize when researchers are seeking Scientists come here to discover views of your brand or message. information and therefore are highly content related to their area of interest engaged. and therefore are open to exploring new brands and messages.

Ad placement appears “above the fold”, resulting in a viewability rate of 75+% (1.5x Multiple creatives and A/B testing available industry avg) 1

1: Source: Mobilemarketingmagazine.com, Mar ‘18 (industry average display ad viewability is 50%) 17 Advertising solutions ResearchGate

Contextual display advertising speciﬁcations

Banner Sizes File size limit File types Animation Audio

Desktop 120x600, 160x600, 300x250, 300x600, 336x280, 728x90 Max 40kb JPG, PNG, GIF Max 30s + 3 loops No

Mobile 300x50, 300x100, 300x250, 320x50, 320x100 Max 40kb JPG, PNG, GIF Max 30s + 3 loops No

Third-party tags

DoubleClick (Internal Redirect tags) are preferred whenever possible. Third-party tags are permitted upon:

1. The ﬁnal amount billed off ResearchGate numbers 2. Your tags not collecting or building audience data 3. The tags being served via Javascript or iframe ad calls 4. A daily delivery report sent from your ad-server to [email protected]

For a complete list of approved vendors, please contact your ResearchGate agent

18 Advertising solutions ResearchGate Native advertising

Home in-feed Home feed sidebar Q&A sidebar Topic sidebar Located on the main home Located alongside Located where researchers Located where projects, feed of your target research content that is discuss questions and questions, and content audience. Your ad will relevant to your audience. solve their most pressing comes together under an show while scientists Your ad will be shown problems. umbrella topic. Your discover the latest ﬁndings where scientists read audience is exploring and in their ﬁeld. content to drive their receptive to information work forward. here.

Native Ads reach your target audience on the Native Ads can host a variety of formats and call to ResearchGate homefeed, publication pages and in action buttons, allowing you to customize how your Q&A forums. audience interacts with your message.

19 Advertising solutions ResearchGate Native advertising speciﬁcations

Character recommendations Logo dimensions ✓ Headline: 35 characters ✓ 45x45px ✓ Subtext: 105 characters Image requirements ✓ ‘Advertiser name’ or ‘even date | location’: 35 characters ✓ Text is limited to a logo, and is less than 20% of the total Text guidelines image size (see examples). Images with a lot of text can restrict the quality of advertisements for users. ✓ Ads should be accurate, legible and clear. ✓ Images must be clearly relevant to the product or service × Text should not mislead users with exaggerated or sensationalized being advertised. language. ✓ Any images used must be owned by or produced by the × Excessive capitalization, punctuation or repetition is not permitted. advertiser. × The following characters are not permitted: @ > # $ % ^ & * ( ) < ✓ Text elements should not contain contact details. × Inappropriate or offensive language is not permitted. ✓ It is the advertiser’s responsibility to ensure they have the × Ad text should not exceed the character recommendations or it necessary rights to use any images, logos and trademark text, may be cut-off or truncated. and that they are not infringing on the intellectual property rights × Do not use reference brands that you are not legally permitted to. of any third parties.

× Image components that imply functionality, including buttons Image dimensions containing generic call to actions will not be allowed. × Images may not contain QR codes, bar codes, watermarks or ✓ Recommended size (in-feed): 518 x 388 px. ™ marks and should not be made to appear like multiple ads. ✓ Recommended size (right rail): 1020 x 516 px. × Do not use logos that you are not legally permitted to use.

× Animated images are not permitted

20 Advertising solutions ResearchGate Sponsored emails