Estrella TV releases New Fall Season Programming At 2014 Upfront Dinner
An Exciting New Reality Franchise, Original Miniseries, A Daily Morning Show and An Awards Show Franchise Top EstrellaTV’s All New Fall Programming Line-Up
For Immediate Release:
NEW YORK CITY (May 13, 2014) – EstrellaTV has unveiled an ambitious slate of new original programming at its annual Upfront event, held Monday, May 12, before a capacity audience at Manhattan’s Hudson Hotel Rooftop Terrace.
Network CEO Lenard Liberman introduced the Estrella TV line-up debuting fall 2014 including:
“Rica, Famosa, Latina”
Move over “Housewives,” this fall Estrella TV is set to launch its new primetime series “Rica, Famosa, Latina.” This exciting new program is sure to grow into a franchise as Estrella TV follows the lives of five successful Latinas as their worlds intersect.
“Chalino : El Corrido de un Valiente”
Chalino Sanchez is recognized as the godfather of all regional Mexican music. For the first time, his extraordinary life will be chronicled in an Estrella TV exclusive miniseries event. Produced by Estrella TV, the miniseries will focus on Chalino’s rise from humble beginnings to a music superstar and the friends and enemies he made along the way.
“Premios El Don”
Set for January, 2015, Estrella TV will launch its newest awards show franchise, “Premios El Don.” This award show will honor the contributions of talented and hardworking Latinos in all areas of the U.S. film industry.
“Buenos Dias Familia”
Estrella TV will launch a three hour live daily morning show that will be informative, humorous and entertaining. Drawing on Estrella TV’s strong tradition in news programming and on its expertise in comedy and variety formats, “Buenos Dias Familia” will be an original alternative for morning viewers. Socio MX Soccer
Estrella TV is growing its sports franchise by adding Mexico’s Primera Division soccer through its partnership with the Socio MX tour this summer. Socio MX is a six game exhibition tournament played across major venues in the U.S. and features Cruz Azul, Monterrey, Pumas, Leon and Xolos. These exciting games will air exclusively on Estrella TV.
“We were excited to celebrate the first night of Upfront week with our agency and client partners. We are thrilled with the positive feedback we’ve received from our Fall lineup and anticipate and welcome earlier than usual upfront conversations this year,” said Judy Kenny, Executive Vice President, Network Sales.
ABOUT ESTRELLA TV Since its 2009 launch, Estrella TV has established itself as a top U.S. Hispanic television network across demos and time periods. Now covering nearly 80% of the Hispanic TV households in America, the broadcast network has achieved its fast-track success by programming high-quality all-original programs produced in-house featuring well-known stars and popular personalities from the U.S. and Latin America. Estrella TV has built a catalog of over 6,000 hours of programming now being distributed by the company to broadcasters worldwide. Estrella TV is owned and operated by Liberman Broadcasting, Inc., a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the United States, based on both revenues and number of stations. More can be learned about Estrella TV on its exclusive website, www.estrellatv.com.
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