ELF 2021 03 31 Gerd-Leonhard
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The Consumer of Tomorrow Futurist Gerd Leonhard at Google Australia Thinktravel Event
Futurist Speaker Gerd Leonhard Keynote Transcript: The Consumer of Tomorrow (June 2011, Sydney) www.futuristgerd.com The Consumer of Tomorrow Futurist Gerd Leonhard at Google Australia Think Travel Event http://www.mediafuturist.com/2011/07/video-of-my-talk-at-google-think-travel-event- in-sydney-the-consumer-of-tomorrow.html Video: http://youtu.be/4koEB-9wrlA [0:00:00] Gerd: All right, thank you. Thanks very much. Wow! Nice intro. So I've been to Sydney three times. It's a beautiful place. And now it's winter, which was a surprise me to be actually because it's summer in Switzerland. But thanks very much for having us. It's a real pleasure to be here. So I'm going to try to show you a couple of general things about "the future." That's why I drew up all these different graphs here from the web. First, I want to make a remark. As we were talking yesterday at some other event here about the future, one thing is quite clear. We used to be very much interested in information, which was the first wave of the Internet being able to get stuff that was important. It turns out today, because of the mobile and social and so on, it's not so much about just information. It's about curation because we're essentially being completely blown away with information. We can download 60 million songs for free or for paid. We're no longer interested in plenty. We're interested in relevant and meaning. We're not interested in connecting with unknown people just because they exist. -
Co-Author of the Future of Music
CO - AUTHOR OF THE FUTURE OF MUSIC Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-NoDerivate Works 3.0 license Gerd Leonhard, 2008 edit: David Battino, www.batmosphere.com design & layout: Pihka Media, www.pihka.net printed at: Hämeen Offset-Tiimi Oy, Hämeenlinna, Finland CONTENTS Introduction 10 Credits and Influences 12 Eight predictions for the future of music 14 As music products become music services, access will replace ownership, and the consumers will truly drive the business – but will it all mean a bigger pie for everyone? 17 Niches are golden 34 Music like water 37 Closed system = closed opportunities 45 More on renting versus owning music 47 A bigger pizza makes more slices – and why the music industry is heading towards lower prices and higher values 49 Even in music, the power is moving to the edges of the network 52 The rise of the “culture of participation” 55 The music industry: once the pain gets big enough we may have some real change 63 “Flat fee music” and the music like water (MLW) manifesto 65 Why the major record companies will offer MP3s in less than 18 months 81 Vive la France: Apple, iPods, state-sponsored piracy and …the truth. 84 Users converging with creators 88 The record company of the future 101 The Wall Street Journal: a critical voice on Chris Anderson’s long tail theory and book 106 Forget controlling distribution – just get my attention! 110 Music industry threatens ISP’s over piracy – the madness continues 115 France and Germany join scandinavian groups in effort against Apple iTunes 119 Music sales 2.0: It’s not about getting people to buy, first, but about getting interest – attention is cash! 121 Drop DRM or become irrelevant 124 The dam is breaking: DRM is over 134 Music CD sales fall 13% through 2006 in U.S. -
Sustainability in a Digital World New Opportunities Through New Technologies CSR, Sustainability, Ethics & Governance
CSR, Sustainability, Ethics & Governance Series Editors: Samuel O. Idowu · René Schmidpeter Thomas Osburg Christiane Lohrmann Editors Sustainability in a Digital World New Opportunities Through New Technologies CSR, Sustainability, Ethics & Governance Series editors Samuel O. Idowu London Metropolitan University, London, United Kingdom Rene´ Schmidpeter Cologne Business School, Cologne, Germany More information about this series at http://www.springer.com/series/11565 Thomas Osburg • Christiane Lohrmann Editors Sustainability in a Digital World New Opportunities Through New Technologies Editors Thomas Osburg Christiane Lohrmann Fresenius Business School FranklinCovey Leadership Institute GmbH Munich, Germany Grünwald, Germany ISSN 2196-7075 ISSN 2196-7083 (electronic) CSR, Sustainability, Ethics & Governance ISBN 978-3-319-54602-5 ISBN 978-3-319-54603-2 (eBook) DOI 10.1007/978-3-319-54603-2 Library of Congress Control Number: 2017940417 © Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. -
The Upside of Disruption
THE UPSIDE OF DISRUPTION Why the future of asset management depends on innovation Every day, we in the investment management industry prove that we are good at many things. But we need to do a better job of being visionaries. To accomplish that, we will have to look beyond the markets and the workings of our industry to the broader currents in our rapidly changing world. We may find the seeds of innovation are germinated not only by technologists and market analysts, but also by the scientists, engineers, communicators, artists, and inventors among us. It was Robert Rauschenberg, one of the more revolutionary visual artists of the past century, who foresaw the choice we now face. As he famously declared at a 1967 news conference, “If you don’t accept technology, you better go to another place, because no place here is safe.” 1 SEI Investment Manager Services CONTENTS INTRODUCTION Technology is radically transforming how business operates 1 OBSTACLES TO CHANGE 10 TIMELINE: A HALF-CENTURY OF INNOVATION 14 WEAKENING TAILWINDS 16 FIVE TRANSFORMATIVE TRENDS Toward more radical thinking 22 Watsonisation The era of cognitive computing 24 Googlisation How companies are growing data-smart 31 Amazonisation The power of the platform 38 Uberisation Reinventing business models 45 Twitterisation Doing business in a connected world 51 CONCLUSION The way forward: A call to action 57 SEI Investment Manager Services THE UPSIDE OF DISRUPTION > INTRODUCTION 1 Technology is radically transforming how business operates Virtually every week brings another startling new advance. Household robots. Three-dimensional printing of human tissues. Airports for drones. -
The Good Life in Asia’S Digital 21St Century
The st Good Life in Asia’s Digital 21st Century DIGITAL ASIA H U B The Good Life in Asia’s Digital 21st Century DIGITAL ASIA H U B The statements in this publication are the views of the authors and do not necessarily refect the policies or views of the Digital Asia Hub or its collaborators. The suggested citation is: Digital Asia Hub. (2016). The Good Life in Asia’s Digital 21st Century. Hong Kong. All contents, except illustrations by Chen Dongfan, are licensed under Creative Commons Attribution 4.0 International. http://creativecommons.org/licenses/by/4.0/. Digital Asia Hub www.digitalasiahub.org Email: [email protected] Contents Foreword vii About this Book ix About the Digital Asia Hub xi Acknowledgments xiii 1 CONNECTING THE UNCONNECTED Empowering the Marginalized: Tales of the Digital Good Life 2 Chinmayi Arun and Siddharth Manohar ICT4D: 8 Empowering Transformation in Asia – Reaching the Unreached Ritika Shekhar and Gaurav Shah Finally Plugged Into the Network: 14 Technology Tat Is Changing Lives in India’s Slums Abhimanyu Roy Securing Development For Everyone: 22 Increasing the Efciency of ICT4D Projects in India, Indonesia, and Malaysia Harsh Ghildiyal Fueling the Afordable Smartphone Revolution in India 28 Anubha Sinha 2 BEING ONLINE Public Face vs. Private Face: Can It Hold in the Internet Age? 38 K.S. Park Creating the Self in the Digital Age: 44 Young People and Mobile Social Media Toshie Takahashi Why K-Pop Will Continue toDominate Social Media: 51 Jenkin’s Convergence Culture in Action Raizel Liebler and Keidra Chaney -
Friction Is Fiction
Friction is Fiction Futurist Gerd Leonhard’s best Essays, Writings & Blog Posts May 2010 Black & White Edition 3.0 (constantly updated since January 2008) www.mediafuturist.com [email protected] Twitter.com/gleonhard www.gerdtube.net (videos) www.thefuturesagency.com Creative Commons Non-Commercial Attribution License: Gerd Leonhard Mediafuturist.com 1 The Future of Content: Protection is in the Business Model not in Technology If I received a dollar every time I get a question along the lines of "how can the content industries compete with FREE?" -- I would be traveling first class every- where I go. Underneath this question I often find my favorite toxic assumption: "less control over distribution means less money." This belief is as tired as it is poisonous: en- forcing control (when trust is really what's needed) will yield instant disengagement, which swiftly and surely will translate into dwindling revenues -- as the music industry keeps proving again and again. If you believe in control rather than value and trust, the con- tent business of the future is not a good hunt- ing ground for you. Take eBooks: despite clear and present proof that DRM has proven disastrous in selling digital music (and now is pretty much history), technical protection measures are still being looked at to 'secure distribution'. When will they ever learn? The thinking that the digital distribution of content must be controlled to achieve any kind of reasonable payment is fundamentally flawed because of this not-so- futuristic realization: in our open, mobile, social and digitally networked economy, content publishers need to offer their goods in a way that no longer centers on the distribution of units (digital or physical) as the key revenue factor.