Position: Fractional Chief Marketing Officer ​ Position Location: Irvine, California ​ Term: 3 months, to be extended by mutual agreement, 2-3 days per week for 3 months. ​ Compensation: to be determined ​

About International Sanctuary: International Sanctuary, founded in 2007, provides dignity, hope and ​ tangible options to girls and women escaping human trafficking. International Sanctuary's mission is to empower girls and women to embrace their true identity and worth by providing meaningful employment through International Sanctuary's social enterprise and a wide range of trauma-informed of holistic care services delivered through International Sanctuary’s social program. The social enterprise and program operate within a sanctuary, defined as a loving workplace and educational community where participants earn, learn, and grow.

Employment is a critical piece for survivors of trafficking to rebuild their lives and International Sanctuary participants are trained to handcraft fashion-forward jewelry that is sold under the PURPOSE brand. Due to strong brand positioning and sales growth, International Sanctuary has the opportunity to provide more jobs and realize International Sanctuary’s vision to expand to 10 sanctuaries globally by 2020.

Job Description: The International Sanctuary Fractional Chief Marketing Officer, reporting to the ​ president, will ensure that the sales and marketing capabilities and infrastructure are in place to ensure a successful FY2020 sales objective of $1,150,000, a 25% increase. This role is a hands-on leadership role ​ requiring a desire and ability to dive into the details to help understand current processes and get the work done and step back to define what should in place, identify critical missing gaps, develop supporting plans to transform capabilities over time, and mentor the passionate committed sales team. The CMO is a member of the senior team and directly supervises the sales and marketing for the PURPOSE brand.

The International Sanctuary Fractional Chief Marketing Officer is responsible for maintaining a respectful, empathetic, constructive and energetic leadership style to deliver quality and measurable results while enhancing organizational capabilities and culture in line with International Sanctuary’s mission, visions, values, and strategic objectives. This position requires a servant leadership approach to coaching/teaching. Supporting the growth of younger professionals and a small, but growing, takes patience, question asking (not telling), the use of empowering strength-based language, and ability to use each teaching moment as it arises.

International Sanctuary 17935 Sky Park Circle #F, Irvine, CA 92614 to apply email [email protected] www.isanctuary.org 949.752.7788 ​ ​ ​ ​

Position Specific Responsibilities: The International Sanctuary Fractional Chief Marketing Officer will ​ support a growing and changing social enterprise by providing tactical assistance and mid-range planning in the areas of sales and marketing (people, policy, processes, and technology), branding and messaging, sales analysis and reporting, and management decision making. The CMO also informs and advises the President and other leadership on sales and marketing matters and provides recommendations on appropriate action(s).

The CMO will recommend operations within product development, channel management and customer service to enhance and support sales activities. The CMO will ensure the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Navigating between the two brands, International Sanctuary and PURPOSE Jewelry, as well as aligning them in order to ensure marketing efforts are complimentary is a critical component of this role.

Reporting directly to the President, the CMO’s primary responsibility is to achieve our sales objective through successful marketing for the entire organization, using , , product marketing, marketing communications, a minimal budget and . Being resourceful and working within a constrained advertising budget is a must.

Specific accountabilities include:

● Lead and guide the sales team to achieve sales targets. ● Plan, develop and lead all aspects of marketing (budgeting, metrics, reporting) in order to achieve the strategic short and long-term sales growth, revenue and profitability goals. ● Develop and oversee execution of marketing and sales plans per channel: ecommerce, wholesale, trunk shows, and events ● Build the analytics required to measure and compare our marketing programs, A/B test a variety of approaches and hone our approach iteratively. ● Develop strategy to increase customer retention and develop brand ambassadors ● Liaising with other operations to guide a unified approach to customer service, distribution that meets market demands ● In collaboration with the President, set the vision for building the brands, promoting the brands and achieving maximum market penetration ● Build the web development strategy and manage implementation ● Conduct marketing research (gather and measure customer, market and competitor data) to identify and differentiate existing and potential product, channel and market segment opportunities for growth. ● Determine market needs and recommend product requirements and definition for development.

International Sanctuary 17935 Sky Park Circle #F, Irvine, CA 92614 to apply email [email protected] www.isanctuary.org 949.752.7788 ​ ​ ​ ​

Qualifications ● College degree, preferably in marketing or related field. Graduate degree/MBA preferred. ● Minimum of 8 years experience in marketing and . ● Demonstrated experience in retail and multiple sales channels ● Ability to analyze data and information from diverse sources to create comprehensive sales plans. ● Flexibility ● Resourceful ● Entrepreneurial spirit ● A collaborative management style with demonstrated skills in working successfully with individuals with varying degrees and experience. ● Strong time management and organizational skills ● Excellent written and oral English communication skills

International Sanctuary 17935 Sky Park Circle #F, Irvine, CA 92614 to apply email [email protected] www.isanctuary.org 949.752.7788 ​ ​ ​ ​