Willingness to Pay for Electricity with a $40 Carbon
Research Team Principal Investigators Gail Buttorff, Co-Director, Survey Research Institute and Assistant Instructional Professor, Hobby School of Public Affairs Francisco Cantú, Co-Director, Survey Research Institute and Associate Professor, Department of Political Science Ramanan Krishnamoorti, Chief Energy Officer, UH Energy and Professor of Chemical and Biomolecular Engineering, Petroleum Engineering, and Chemistry Pablo M. Pinto, Director, Center for Public Policy and Associate Professor, Hobby School of Public Affairs Researchers Aparajita Datta, Graduate Assistant, UH Energy, and PhD Student, Department of Political Science Yewande O. Olapade, Post-Doctoral Fellow, Hobby School of Public Affairs Acknowledgements The research team would like to thank our colleagues at the Hobby School of Public Affairs, UH Energy, UH Marketing and Communications, and the Center for Carbon Management in Energy for supporting and actively engaging in the study. Their valuable contributions and feedback are greatly appreciated. i Executive Summary The US energy industry is in the early stages of an energy transition with a focus on decarbonization. Despite these efforts, the immense scale of decarbonization required, while providing society with more, affordable, and sustainable energy, necessitates all stakeholders to contribute to the energy transition. Governments, producers, and consumers must collaborate to advance technology, policy, and regulatory shifts, invest in low-carbon technologies, and incentivize carbon man- agement. These efforts can gain firm anchorage from public support and consumer willingness to partially cover the costs of the energy transition. At a time when climate, social, and economic concerns need urgent prioritization, public opinion will be a powerful driver of the US response on carbon management, climate change, and the future of sustainable energy.
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