Handbook of Modules for the Three-Year B.A.-Program of Studies Corporate Management & Economics (CME) Start Fallsemester 2018

Handbook of Modules for the three-year B.A.-program of studies Corporate Management & Economics (CME) Start Fallsemester 2018

As of: 12.03.2018

Note on the currentness of the module descriptions

Current information on contents and examinations that can vary with the allocation of lecturers to courses can be found by looking for the courses online via the intranet ZU|hause.

The Zeppelin Year

Module 10000 | Interdisciplinary Module | Zeppelin Project BA CME Semester 1-2 7 Contact Hours 14 ECTS Contact Time/Self Study (in hrs): 63/287 Teaching Methods lecture, workshop, project coaching

Event Type mandatory ☒ elective ☐ Period 2 semesters Rotation yearly ☐ per semester ☒ Examinations paper, presentation, research project and project documentation in groups Scope and Length of Examinations Module Responsibility Lehmann, Maren Fidrmuc, Jarko Schröter, Eckhard Prerequisites Use of Module mandatory module in semester 1 and 2 Content: The objective of the training academic project is the independent work on study-relevant contents and the ability to carry out academic work. The students will be encouraged to formulate independently a scientific research question, to apply theories and scientific methods and to interpret research results. The results are presented in a final conference open to the whole university. The training research project is supplemented by an interdisciplinary seminar and courses on methods. The students are supported in their work by an academic supervisor.

Learning objectives: The students are enabled to ask and work on academic questions in the framework of an individual Paper. They learn to work on academic questions in a project format by accessing and using expert knowledge from various disciplines. Through multi and transdisciplinary research methods, the students are in a position to reveal themselves to a research field or to a social field of problems. The focus is on defining and monitoring the processes of cooperation and coordination within a project team. In this module the students learn to observe and contain a current social problem area in such a way that it can be implemented and publicly presented in a project. To do this, they are shown – and develop together - the necessary forms of academic work and the appropriate methods.

Module 10001 | Interdisciplinary Module | Introduction to Science BA CME Semester 1 5 Contact Hours 4 ECTS Contact Hours /Self Study (in hrs): 45/55 Teaching Methods seminar Event Type mandatory ☒ elective ☐ Period 1 semester Rotation yearly ☐ per semester ☒ Examinations written exam | paper Scope and Length of Examinations Module Responsibility Behnke, Joachim Moldaschl, Manfred Chair of Media Theory and Cultural History Prerequisites -- Use of Module mandatory module in semester 1 Content: The module deals with fundamental questions of the theory of science. It encompasses concepts of the theory of science, its fundamental theories and controversies with regard to economics, social science and Kulturwissenschaften. Furthermore, the special emphasis is placed on interdisciplinary research. An introduction to the principles of research is given as well. The topics within range of this module include, among others: What is science? Theories, methods, hypotheses What is economics, social science, and Kulturwissenschaft? Concepts of interdisciplinarity Weber’s idea of the study of science (Objectivity and value-freeness) Popper’s critical rationalism Kuhn’s theory of paradigm change Lakotos’ research program Feyerabend’s plurality of methods Geertz and the thick description Science and scientific theories as societal constructs

Learning objectives: After completion of this module, the students are able to distinguish theories of science and epistemology with regard to economics, social sciences, and Kulturwissenschaften. They are able differentiate them critically. Furthermore, they are able to evaluate scientific approaches against the backdrop of recent developments in the theory of science.

Literature: Adorno, Th. W. u.a. (1972): Der Positivismusstreit in der deutschen Soziologie, Darmstadt. Chalmers, Alan F. (2001)[1976]: Wege der Wissenschaft, Berlin. Geertz, Clifford (2003): Dichte Beschreibung. Beiträge zum Verstehen kultureller Systeme. Suhrkamp, Frankfurt a.M. Hollis, Martin (1994): The Philosophy of Social Science, Cambridge. Giere, Ronald N. (1991): Understanding Scientific Reasoning, Fort Worth.

Moses, Jonathon W./ Torbjorn L. Knutsen (2007): Ways of Knowing. Competing Methodologies in Social and Political Research, New York. Weber, Max (1988) [1922]: Gesammelte Aufsätze zur Wissenschaftslehre, Tübingen. Wright, Georg Henrik von (1991): Erklären und Verstehen, Frankfurt a. M.

Courses in the module ECTS Hrs C 100014 | Theory of Science 3 3 C 100015 | Principles of Research 1 2

Module 10002 | Methods BA CME Semester 1-2 6 Contact Hours 12 ECTS Contact Time/Self Study (in hrs): 54/246 Teaching Methods lecture, tutorials Event Type mandatory ☒ elective ☐ Period 2 semesters Rotation yearly ☐ per semester ☒ Examinations written exam Scope and Length of Examinations Module Responsibility Peter, Franziska Seng, Kilian Prerequisites Use of Module mandatory in semester 1 and 2 Content: The course „Empirical Social Research“ introduces basic principles and methodological terms. The topics of research design, sampling and measurement will be also covered. Different data collection procedures like qualitative interviews and quantitative surveys, observational studies and content analysis will be introduced. Practical aspects as questionnaire design and problems of data collection like reactivity will be also discussed. The course “Statistics” provides an introduction to basic principles of probability theory, descriptive and inference statistics. Starting with univariate and bivariate statistics the course will stepwise expand to measures of association and tests for variables with different scale levels.

Learning objectives: Goal of the module is to go through the steps of a research project from the theoretical foundations, the planning, the data collection to the analysis. Furthermore students will be sensitized for an appropriate use of statistical measures and they will get an overview over descriptive and inductive statistics.

Literature: Diekmann, Andreas (2010): Empirische Sozialforschung. Grundlagen, Methoden, Anwendungen. Reinbek: Hamburg. Porst, Rolf (2011): Fragebogen. Ein Arbeitsbuch. Wiesbaden: VS Verlag. Jann, Ben (2005): Einführung in die Statistik. 2. Auflage, München: Oldenbourg. Kühnel, Steffen M. und Dagmar Krebs (2012): Statistik für die Sozialwissenschaften. Grundlagen, Methoden, Anwendungen. Reinbek: Rowohlt

Courses in the module ECTS Hrs C 100024 | Empirical Social Research 6 3 C 100025 | Statistics 6 3

Module 10007 | CME Program Module BA CME Semester 1-2 9 SWS 15 ECTS Contact Time/Self Study (in hrs): 81/294 Teaching Methods lecture, seminar, tutorials Event Type mandatory ☒ elective ☐ Period 2 semesters Rotation yearly ☐ per semester ☒ Examinations written exam (90 min), presentation, paper Scope and Length of Examinations Module Responsibility Prof. Dr. Alexander Eisenkopf Prof. Dr. Christian Opitz Prof. Dr. Mark Mietzner Prerequisites -- Use of Module mandatory module in semester 1 and 2 This module contains three courses: “Introduction to Managerial Issues”, “Introduction to Economic Issues” and “Accounting”

Content: In “Introduction to managerial issues” students become acquainted with the units of analysis as well as the particular perspectives of business administration. Therefore, the course will deal with the theoretical foundation as well as applications of basic managerial functions such as leadership, organization, investment, finance, accounting, sourcing, production and marketing. Learning objectives: The objective of the course is to enable students to analyze and solve managerial problems. They know basic principles and are proficient in relevant methods. They gain insight into important aspects of business administration and can apply that knowledge to the management of companies as well as to cultural and political institutions.

Content: In „Introduction to Economic Issues“ students will be sensitized for economic problems. They will get an overview of the main aspects of economics, first and foremost of micro- and macro - economics. The underlying theories of those subjects will be applied to problems of economic policy. Learning objectives: The objective of the course is to enable students to analyze macroeconomic problems with basic macro- and microeconomic methods. Additionally, they should master the methodological basics of economics as well as the central concepts of economic thought.

Content: In “Accounting” students become acquainted with the basics of external and internal accounting. The focus will be on bookkeeping and cost and activity accounting. Learning objectives: The objective of the course is to enable students to understand the basic principles of internal and external accounting. Knowing these basics, students will be able to tap into other areas of that field by themselves.

Courses in the module ECTS Hrs C 100071 | Introduction to Managerial Issues 5 3 C 100072 | Introduction to Economic Issues 5 3 C 100073 | Accounting 5 3

Module 10015 | Interdisciplinary Perspectives BA CME Semester 1-2 9 Contact Hours 15 ECTS Contact Time/Self Study (in hrs): 81/294 Teaching Methods lecture, seminar, tutorials Event Type mandatory ☒ elective ☐ Period 2 semesters Rotation yearly ☐ per Semester ☒ Examinations written exam | presentation | paper Scope and Length of Examinations Module Responsibility all professors Prerequisites -- Use of Module mandatory module in semester 1 and 2 Content: This module is composed of the mandatory courses from the program specific modules of all BA- Programs. The students are free to choose three courses from the seven offered.

Learning objectives: Already from the first semester, students can focus on additional areas beside their mandatory courses and they get insight into theoretical heuristic and methods of others disciplines.

Major Phase CME – Mandatory Modules

Module 11200 | Methods BA CME Semester 3-4 6 Contact Hours 12 ECTS Contact Time/Self Study (in hrs): 54/ 246 Teaching Methods | Lecture | Tutorial | Seminar Event Type Mandatory ☒ Elective ☐ Period 2 Semesters Rotation yearly ☐ per semester ☒ Examinations | Written exams | Poster presentation Scope and Length of Examinations Module Responsibility with Prof. Dr. Kilian Seng Leitung Methodencenter für Wirtschafts-, Kultur- und Sozielwissenschaften E-Mail: [email protected] Prerequisites | Completion of the Zeppelin Year | School knowledge of mathematics Use of Module Core modules BA CME

This module consists of two courses:

1. Mathematics for Economics Students learn to analyze and solve economic problems in a mathematical way. The course content is relevant for further methods courses, especially econometrics. Contents are:

2. Econometrics Students learn basic econometric methods. The focus lies on the linear regression model and its practical application. Theoretical concepts are illustrated in computer-based exercises using the software R. Contents are:

| Revision of basic probability theory; | The simple regression model; | Extensions of the simple regression model;

| The multiple regression model; | Asymptotics | Maximum Likelihood estimation | Logit and probit models.

Literature Wooldridge, Jeffrey M. (2012): Introductory Econometrics: A Modern Approach. South-Western College Publishers.

Courses in the Module ECTS hrs C 112041 Mathematics for Economics 5 3 C 112044 Econometrics 5 3

Module 11201 | Finance & Managerial Accounting BA CME Semester 3-4 6 Contact Hours 12 ECTS Contact Time/Self Study (in hrs): 54/246 Teaching Methods | Seminar | Lecture with exercise sections Event Type Mandatory ☒ Elective ☐ Period 2 Semesters Rotation yearly ☐ per semester ☒ Examinations | Mid-Term Exam | End-Term Exam Scope and Length of Examinations Module Responsibility with N.N.

Prerequisites | Completion of the Zeppelin Year | C 100114 Use of Module Mandatory Module CME

Contents | finance mathematical basics of capital budgeting; | forms of financing; | the neoclassical perspective; | the neo-institutional perspective; | determination of the cost of capital and risk; | introduction to the integrated planned accounts and presentation of the concepts of balanced scorecard, target costing and life cycle accounting, activity based costing, direct costing, and marginal costing; | cost planning, result planning, as well as the resulting deviation analyses.

Qualification Objective The students | learn the basics of the areas of investment and financing (considering different theoretical perspectives); | get to know the most important instruments of controlling and how to apply them in practical examples; | gain basic user skills in the different types of planned accounts and control systems.

Readings The readings will be defined in the individual courses. Courses in the Module ECTS hrs C 112051 Managerial Accounting 5 3 C 112052 Corporate Finance 5 3

Module 11202 | Economics BA CME Semester 3-4 6 Contact Hours 12 ECTS Contact Time/Self Study (in hrs): 54/246 Teaching Methods | Lecture | Tutorial | Self study Event Type Mandatory ☒ Elective ☐ Period 2 semesters Rotation yearly ☐ per semester ☒ Examinations Written Exam Scope and Length of Examinations Written Exam (90 min.) Module Responsibility with Prof. Dr. Jarko Fidrmuc Lehrstuhl für Internationale Wirtschaftstheorie & -politik E-Mail: [email protected] Prerequisites Completion of the Zeppelin Year

Use of Module Mandatory Module CME

Contents Microeconomic concepts of household and consumer economics, theory of production, and market theory; | fundamentals of national accounts; | classical-neoclassical and Keynesian basic model of macroeconomics.

The students | are enabled to carry out microeconomic analyses of work-sharing coordination and market processes; | learn to evaluate the functioning of markets and are able to assess the impact of market disturbances and market interventions; | learn to understand the principles of creating incentive systems and institutions; | discuss the effects of fiscal and monetary policy on the economy and | understand the macroeconomic basic models and learn to apply them to current macroeconomic questions and problems of the world economy.

Qualification Objective Understanding of economic models and the operating mechanisms of economic policy.

Readings Varian (2012): Grundzüge der Mikroökonomik, Oldenbourg, 8. überarbeite und erweiterte Auflage. MasColell; Whinston und Green (1995): Microeconomic Theory, Oxford University Press. Blanchard, Olivier, Illing, Gerhard (2014): Makroökonomik, 6. aktualisierte und erweiterte Auflage, München.

Courses in the Module ECTS hrs C 112061 Microeconomics 5 3 C 112062 Macroeconomics & National Accounts 5 3

Module 11203 | Law of economics BA CME Semester 3-4 6 Contact Hours 12 ECTS Contact Time/Self Study (in hrs): 54/246 Teaching Methods Event Type Mandatory ☒ Elective ☐ Period 2 semesters Rotation yearly ☐ per semester ☒ Examinations Exam 90 min Module Responsibility with Prof. Dr. Georg Jochum Lehrstuhl für Öffentliches Recht, Steuer- und Europarecht und Recht der Regulierung E-Mail: [email protected] Prerequisites

Use of Module Mandatory Module CME

Contents Basics and fundamental terms of the civil law, including the first tree books of the BGB with a focus of the contract law. Also included are the basics of the labor law. Beside the general civil law the commercial and the company law are subject of this module.

Qualification Objective The students should know the legal basics of economic behavior and be able to apply this knowledge in simple cases. The should know the legal framework for the most important contracts and the special requirements of the commercial law. Furthermore the should know the most important types of companies and their legal framework.

Readings Textbooks recommended by the lecturer Courses in the Module ECTS hrs C 100102 | Civil Law 6 3 C 112075 | Corporate Law 6 3

Module 11209 | Fundamentals of Managements (3 out of 4) BA CME Semester 3-4 6 Contact Hours 12 ECTS Contact Time/Self Study (in hrs): 54/246 Teaching Methods | Seminar | Exercise | Tutorial Event Type Mandatory ☒ Elective ☐ Period 2 Semesters Rotation yearly ☐ per semester ☒ Examinations | Written Exam | Paper | Case Study Scope and Length of Examinations Module Responsibility with Prof. Dr. Christian Opitz ZF Friedrichshafen Chair for Strategic Management & Human Resources Management E-Mail: [email protected] Prerequisites Completion of the Zeppelin Year

Use of Module Mandatory Module CME

Contents The module provides an offer of subject-specific fundamentals which will be studied in more detail in the following required electives. In semesters 3 and 4 the students choose three courses from the course offerings based on their personal interest. The concrete contents and qualification objectives can be found in the respective module descriptions.

Readings The readings will be defined in the individual courses.

Courses in the Module ECTS hrs C 112071 Fundamentals of Personnel Management 5 3 C 112072 Fundamentals of Marketing 5 3 C 112073 Introduction to Innovation & Technology Management 5 3 C 112074 Business Informatics 5 3

Major Phase CME – Elective Modules

Module 123142 | Human Resources & Leadership BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Seminar Event Type Mandatory ☐ Elective ☒ Period 1 Semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Ulf Papenfuß Lehrstuhl für Public Management & Public Policy E-Mail: [email protected] Prerequisites

Use of Module Elective Module in CME

Contents This module will provide participants with important insights in scientific knowledge about the effects of human resource management on human behaviour and experience in organizations. Thereby, the specific requirements and conditions of the public sector will be considered.

Important subjects include central theories of personnel management, an introduction to fundamental approaches of human resource management (e.g. personnel selection, marketing and development) and the impact of leadership on organizational and individual level, in particular through different incentive schemes. Thus, students gain insights on fundamental models and instruments of HR-Management in the private and public sector as well as their application on practical case studies.

Qualification Objectives After successfully completing the course students shall be aware of essential theories, models and tools of HR-Management and their practical application. Students are enabled recognize problems in HR-management and independently develop possible solutions.

Readings Greenberg, Jerald & Baron, Robert A. (2003), Behavior in Organizations, New Jersey: Prentice Hall. Schuler, Heinz (2006), Lehrbuch der Personalpsychologie, Göttingen: Hogrefe. Yukl, Gary A. (2002), Leadership in Organizations: Prentice Hall Englewood Cliffs, NJ.

Module 122091 | Personnel Economics BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Seminar Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations | Written exam | Presentation Scope and Length of Examinations | Written Exam (60 minutes) | Presentation (20 minutes) Module Responsibility with Prof. Dr. Christian Opitz ZF Friedrichshafen-Chair for Strategic Management & Human Resources Management E-Mail: [email protected] Prerequisites 112071 Fundamentals of HR- Management Use of Module Elective Module in CME

Qualification Objectives Upon successful completion of this course the students will be able to | apply economic theory to HR problems; | recognize the strengths and limitations of economic modeling; | critically evaluate HRM concepts they may encounter in business companies as well as cultural and political institutions; | make sound managerial recommendations for improving their organization’s performance.

Readings - Lazear, E. (1997), Personnel economics for managers. New York: Wiley. - Current scientific journal contributions

Module 122102 | Strategic Management BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Pflicht ☐ Wahlpflicht ☒ Period 1 Semester Rotation jährlich ☒ semesterweise ☐ Examinations Klausur Scope and Length of Examinations Module Responsibility with Prof. Dr. Insa Sjurts Lehrstuhl für Strategisches Management und Medien E-Mail: [email protected] Prerequisites

Use of Module Contents This course conveys a structured overview of genesis, schools of thought and essential techniques of strategic planning, strategy implementation and strategic control. By solving business cases students will get to know typical strategic management challenges and will learn – based on the theoretical background and techniques that they have been taught before - to develop and justify strategic solutions. Control questions serve the purpose to monitor and consolidate the learning progress.

Qualification objectives | Knowledge about role and classification of strategic management in the production and management processes of companies | Understanding of the surrounding conditions of strategic actions | Knowledge of essentical strategy concepts in the field of business administration | Ability to independently conduct a structured analysis of the environment and the company itself | Well-grounded deduction of strategic options | Understanding oft he process of strategy implementation and strategic control

Readings Besanko, D. et al.: Economics of Strategy, 7. Aufl., Hoboken/NJ, 2015 Grant, R.: Contemporary Strategy Analysis, 9. Aufl., Hoboken/NJ, 2015 Porter, M.E.: Wettbewerbsstrategie, 12. Aufl., Frankfurt am Main 2013 Welge, M. K./Al-Laham, A.: Strategisches Management, 6. Aufl., Wiesbaden 2012

Module 122111 | International Financial Accounting BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods | Lecture | Seminar | Case Study Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations Written Exam Scope and Length of Examinations Module Responsibility with N.N.

Prerequisites

Use of Module Elective Module in CME

Contents Chapter 1 Basics of External Accounting Chapter 2 Internationalization of Accounting Chapter 3 Accounting in accordance with International Financial Reporting Standards (IFRS) Chapter 4 Recognition of significant assets according to IFRS Chapter 5 Recognition of significant liabilities according to IFRS Chapter 6 Statement of comprehensive income in accordance with IFRS Chapter 7 Additional reporting and statements (mainly statement of changes in (shareholder’s) equity – cash flow statement – notes – segment reporting – management commentary) as well as presentation of key performance indicators (KPIs)

Qualification Objective In-depth understanding of the key financial elements and improvement of the financial understanding with respect to international reporting standards in contrast to the HGB (German GAAP). Gain knowledge of the recognition and measurement regulations of IFRS in contrast to HGB (German GAAP) and understand the rationales behind these. Understanding consolidated statements prepared in accordance with IFRS

Methodology:

Relevant questions and topics will be discussed based on the annual report of an international automotive supplier as well as a illustrative annual report. Subsequently, the key learning points will be further discussed following the chapters previously presented. Additional case studies to each topic area will be examined and discussed to practice and deepen these key learning points. The lecture strongly focuses on case studies.

Readings International Financial Reporting Standards (IFRS) 2016: Deutsch-Englische Textausgabe der von der EU gebilligten Standards. English & German edition 10 Standards (IFRS) Deutsche-Englische) [taschenbuch]. Wiley-VCH (Herausgeber). Deutsches Handelsgesetzbuch (HGB), insb. Drittes Buch: Handelsbücher

Wolfgang Schultze, Axel Haller, Adolf G. Coenenberg (2016): Jahresabschluss und Jahresabschlussanalyse: Betriebswirtschaftliche, handelsrechtliche, steuerrechtliche und internationale Grundlagen - HGB, IAS/IFRS, US-GAAP, DRS. Verlag Schäffer-Poeschel Verlag. 24. überarbeitete Auflage.

Module 122112 | Financial Accounting BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods | Lecture | Seminar | Case Study Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations Written Exam Scope and Length of Examinations Module Responsibility with N.N.

Prerequisites

Use of Module Elective Module in CME

Contents 1. short rehearsal/refresher - Basics of External Accounting in accordance with German GAAP/ HGB 2. Selected accounting topics in accordance with German GAAP (“Einzelabschluss”) - Recognition of tangible and intangible assets - Recognition of inventory, including accounting of long-term production orders - Recognition of financial assets - Recognition of accounts receivable - Treatment and presentation of equity - Recognition of accruals - Treatment of deferred tax assets and liabilities 3. Basics of consolidated accounting - Tasks, reasoning and basic accounting rules - Requirements of presentation of consolidated financial statements and consolidation scope - Consolidation measures and procedures 4. Cash flow statement 5. Group notes and management commentary

Qualification Objective In-depth understanding of the key financial elements of accounting principles in accordance with German GAAP (HGB) Understanding, analyzing and interpreting (consolidated) financial statements.

Methodology: Relevant questions and general accounting principles will be discussed and rehearsed on a theoretical basis. Subsequently, the key learning points will be further discussed based on the consolidated annual report of a manufacturer of construction machinery including the respective management commentary.

Readings

- HGB-Deutsches Handelsgesetzbuch - Wolfgang Schultze, Axel Haller, Adolf G. Coennenberg: Jahresabschluss und Jahresabschlussanalyse: Betriebswirtschaftliche, handelsrechtliche, steuerrechtliche und internationale Grundlage – HGB IAS/IFRS, US-GAAP, DRS, Verlag Schäffer-Poeschel, 24. überarbeitete Auflage 2016.

Module 122131 | Marketing BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations Präsentation (30%); Klausur (70%) Scope and Length of Examinations Module Responsibility with Prof. Dr. Anja Achtziger Chair of Social & Economic Psychology E-Mail: [email protected] Prerequisites

Use of Module Elective Module Bachelor CME

Contents The module covers two fundamental areas of marketing: brand management and consumer behavior. | Key elements of brand management (e.g., brand positioning, integrated communication, brand extensions, brand controlling) | Basic principles of consumer behavior (e.g., purchase decisions, attitude formation, advertising effects) and empirical approaches in consumer research

Qualification Objective | Understanding and applying strategies and techniques of brand management | Understanding basic principles of consumer behavior and applying them to marketing decisions | Understanding und critically assessing methods and results from empirical marketing research

Readings | Research articles | Esch, F.-R. (Hrsg.) (2005). Moderne Markenführung (4. Aufl.). Wiesbaden: Gabler. | Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) (2007). Psychologie der Markenführung. München: Vahlen. | Kroeber-Riel, W. & Gröppel-Klein, A. (2013). Konsumentenverhalten. München: Vahlen. Further literature will be announced in class.

Module 122132 | Marketing II BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Anja Achtziger Chair of Social & Economic Psychology E-Mail: [email protected] Prerequisites

Use of Module Elective Module Bachelor CME

Module 122141 | Open Innovation BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Seminar Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations Course Examination Scope and Length of Examinations Papers, 10-20 pages each Module Responsibility with Prof. Dr. Ellen Enkel MB Institut für Innovationsmanagement der Airbus Group E-Mail: [email protected] Prerequisites C 112073 (IMT)

Use of Module Elective Module Bachelor CME

Contents | New trends in innovation management such as open innovation, cross-industry innovation, and business model innovation; | Analysis of processes, activities, and sources for innovation; | Theoretical basics regarding open innovation and business model innovation; | Discussion of corporate case studies and learning with respect to applications; | Evaluation, risk assessment, and methods of measurement; | Benefits and challenges of open innovation and business model innovation initiatives.

Learning Outcome: In this module, the students will discuss the following questions: | Why do companies open up their firm boundaries for innovation? | How to structure a firm’s management of innovation? | Who benefits from open innovation? | How to balance open and closed innovation? | How to develop and create new business models? Which business model canvas to use? | How to make use of openness in business models? | What are triggers for business model innovation? | What is the impact of innovation culture and innovation strategy on a firm’s innovation behavior and on its manner of developing new business models? | What are risks and barriers of these innovation approaches? | How do these innovation approaches differ in practice?

Qualification Objective In the course on open innovation, students will learn more about this innovation paradigm, its antecedents, success factors, and linkages to innovation culture and strategy. In this context, they will understand how open innovation is applied in practice through case studies and corporate examples. While the open innovation course focuses more on the technological development of product, process, and service innovations, the course on business model innovation enables students to

25 understand and analyze existing business models, to develop own business models, to get a feeling for market and technology triggers, and to understand how firms can change the dominant logic of an industry via business model innovation.

Readings For every session, the students shall prepare specifically selected research articles which will be provided by the lecturers. These articles serve as foundation for discussions during the sessions.

Basics Chesbrough, H. (2003). Open innovation: The new imperative for creating and profiting from technology. Boston, MA: Harvard Business School Press. Tidd, J. & Bessant J. (2011). Managing innovation – Integrating technological, market and organizational change. 4. Auflage. The Atrium, Southern Gate, Chichester, West Sussex, England: John Wiley & Sons. Osterwalder, A and Y Pigneur (2010). Business Model Generation. Hoboken: Wiley. Zott, C., Amit, R. and Massa, L. (2010): The Business Model. Theoretical roots, recent devel-opments and future research. Unpublished manuscript

Module 122142 | Business Model Innovation BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Seminar Event Type Mandatory ☐ Elective ☒ Period: Block Seminar at the beginning of term 1 semesters Rotation Every Spring Semester yearly ☒ per semester ☐ Examinations Presentation and written Case Study Scope and Length of Examinations Mid and End of term Module Responsibility Prof. Dr. Ellen Enkel MB Institute of Innovation management of Airbus Group E-Mail: [email protected] Prerequisites: Course Introduction to Innovation and Technology Management (Fall) Use of Module

Contents | Focus of seminar The course focuses on understanding business model development inside of a corporation/firm. The course introduces all important aspects of business model innovation in theory as well as analyzes business models in practice via case studies. The students will learn about components systems and their limitations, business model development, drivers and evaluation criteria. Equally we will discuss about corporate incubators, ecosystems and collaborative business models as well as entrepreneurial culture.

Qualification Objective Due to the fact that this seminar corresponds to a research seminar, your active participation is required. Based on the selected research articles in the seminar schedule, we will discuss and elaborate on different questions in the context of business model innovation. You will... Learn about how to develop an idea for a business and to scratch it on a canvas. Learn about the business model development processes in a corporate setting. Learn about cultural and supportive tools and resources for business model development. Learn about evaluation criterial for business models and pitches. Learn how to analyse company’s business models. Experience how to connect theory and practice in business development. Learn how to collect and analyze empirical data in order to approach a specific problem/ question in the context of incubation. Contribute to theory building in these areas.

Readings Before each seminar session, you need to carefully read and prepare the selected research articles which are listed in the seminar schedule at the end of this course outline. Please download them by yourself via the ZU databases (Ebsco, JStor, etc.) or via GoogleScholar. The relevant books are available in the ZU library.

Module 122151 | Family Business Management BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods | Seminar | Group Work Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations | Exams | Business model, business plan, and venture pitch Scope and Length of Examinations | Exams: 90 min. | Term paper: 30-40 pages Module Responsibility with Prof. Dr. Reinhard Prügl Chair of Innovation, Technology & Entrepreneurship @ FIF E-Mail: [email protected] Prerequisites C 112075

Use of Module Elective Module Bachelor CME

Contents This module examines entrepreneurial thinking in two different and highly relevant contexts: (1) incumbent firms, with a special emphasis on family firms, and (2) new ventures, with a special emphasis on the start-up phase.

Ad (1) Family firms are the most prevalent type of firms in Germany and with approximately 3 million firms they are the backbone of the German economy. Family firms behave in a very specific manner due to for example their long-term orientation, their strong regional ties, and their value orientation. Interdisciplinary research as well as an entrepreneurship education approach building on the specifics of family firms are especially focused in this part. Relevant theories as well as recent empirical analysis are introduced, discussed, and applied.

Ad (2) New ventures, especially those based on innovative business models, gain relevance due to rapidly changing economic and environmental conditions leading to the consequence that new venture creation is increasingly becoming an important alternative career path of students with different disciplinary backgrounds. Knowledge, especially regarding the start-up phase of innovation-based new ventures is increasingly becoming a core competence in the business realm. Relevant theories as well as recent empirical analysis are introduced, discussed, and applied.

Qualification Objective Students build a solid knowledge base regarding recent theoretical and empirical work in the areas of family firms and new ventures, and they learn to challenge and apply this knowledge accordingly.

Readings Recent papers, books, and case studies regarding family firms and new venture creation.

Module 122152 | Entrepreneurship BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods | Seminar | Group Work Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☒ per semester ☐ Examinations | Exams | Business model, business plan, and venture pitch Scope and Length of Examinations | Exams: 90 min. | Term paper: 30-40 pages Module Responsibility with Prof. Dr. Reinhard Prügl Chair of Innovation, Technology & Entrepreneurship @ FIF E-Mail: [email protected] Prerequisites C 112075

Use of Module Elective Module Bachelor CME

Readings Recent papers, books, and case studies regarding family firms and new venture creation

Module 122161 | Tax Law BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Georg Jochum Lehrstuhl für Öffentliches Recht, Steuer- und Europarecht und Recht der Regulierung E-Mail: [email protected] Prerequisites LV introduction in Law and law of economics Use of Module

Contents Enterprises have to take account the fiscal conditions to make their decisions. Taxation charges gains and imposes obligations to the management. The course includes fundamental terms and the systematic of taxation. The subjects are the most important rules of the procedural law, the basics of the income taxation, the taxations of companies, the VAT and the inheritance tax. The basic problems of foreign taxation will be also subject matter

Qualification Objective The students are knowing the basic legal framework of taxation including their obligations and charges. They are able to deal with normal and simple tax-problems and have a systematic overview.

Readings Recommendations by the lecturer

Module 123121 | Market Regulation law BA CME Semester 3-6 3 Contact Hours 6ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Examen Scope and Length of Examinations 90 min Module Responsibility with Prof. Dr. Georg Jochum Lehrstuhl für Öffentliches Recht, Steuer- und Europarecht und Recht der Regulierung E-Mail: [email protected] Prerequisites law of economics or introduction in law

Use of Module

Contents The European and national regulatory legal framework of economic behavior. The main focus iof the course is the European and national Cartel law as one of the main instruments of state regulation of markets. Beside the general cartel law, the specific regulations of special markets, like telecommunications, energy or transportation are subject as well.

Qualification Objective The students get familiar with legal framework. The occupation with case and decisions of regulatory practice should enable them to deal correctly with legal issues in the field. Beside that the students should gain knowledge of regulatory instruments and possibilities of intervention, in order to manage regulatory problems in a proper way. Therefor the Course also includes excises in practical cases.

Readings Textbooks of cartel law, recommendations of the lecturer

Module 123122 | Regulation BA CME Semester 3-6 3 Contact Hours 6ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Alexander Eisenkopf Vizepräsident Lehre und Didaktik | Dean des Bachelor College ZEPPELIN-Lehrstuhl für Wirtschafts- und Verkehrspolitik E-Mail:[email protected] Prerequisites

Use of Module

Contents The topic of regulation has recently become more and more important in both theory and practice. This applies especially to the so-called net-industries where – following the liberalization of formerly insulated markets – the problem of regulatory state framework conditions to organize competition has become relevant. The result is a conflict area of political, economic, and legal questions which is the focus of this module. This module is to provide the students with a basic understanding of the general problems of state regulation and of the regulation in specific sectors (e.g. telecommunication, energy, rail sector). They are to be able to understand designs and decisions of regulation from a legal, political, and economic perspective. They are also to be able to anticipate and understand future trends in regulation and their impact on the effected industries. Key contents of this module are:  general international and national legal foundations of regulation  special laws for individual sectors (e. g. Energy Industry Act)  development of the case and decision-making practice in regulation  regulatory institutions and their influence  economic and political basis of regulation, positive and normative theory of regulation, regulatory problems, and regulatory concepts for net industries  current regulatory problems in the economy  political economics of regulation.

Qualification Objective The objective of the course is that the students become familiar with the relevant legal framework and the economic basis of regulation. Dealing with the development of the case and decision-making practice in regulation is meant to enable them to competently assess concrete regulatory problems from a legal perspective. Additionally, the participants are to gain knowledge of the relevant regulatory institutions, as well as their influence in order to be able to expertly evaluate regulatory problems from a legal, economic, and political perspective. They are to learn how to assess the role of regulation for the success of business models of corporations.

Readings Knieps, Günter: Wettbewerbsökonomie. Regulierungstheorie, Industrieökonomie, Wettbewerbspolitik, 3. Aufl. Springer, Berlin 2008

Kühling, Jürgen (2004), Sektorspezifische Regulierung in den Netzwirtschaften: Typologie - Wirtschaftsverwaltungsrecht – Wirtschaftsverfassungsrecht, München: C.H. Beck.

Module 122171 | International Trade BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Term paper + Comment Scope and Length of Examinations Term paper: 3,000-4,000 words; comment: 800-1,000 words. Students must present term paper and comment in class Module Responsibility with Prof. Dr. Jarko Fidrmuc Lehrstuhl für Internationale Wirtschaftstheorie & -politik E-Mail: [email protected] Prerequisites Intermediate knowledge in microeconomics and macroeconomics Use of Module Elective course in CME

Contents & Qualification Objectives Students will - be introduced to the essential economic models of international trade (determinants; specialization patterns; welfare effects) - acquire an in-depth knowledge of trade policy instruments - discuss the economic and political arguments for/against free trade - be familiarized with the role and influence of special interest groups, bureaucracies and international organizations in the process of shaping trade policy at the national, the supranational and the international levels - become acquainted with the main elements of the institutional framework of international trade and the objectives, structure and competences of the most relevant international and supranational organizations - discuss select contemporary issues in international trade policy as well as the national trade policies of the world’s largest economies in case studies.

Readings A comprehensive and updated reading lists will be provided to students before the opening session of the seminar on the course website on ZU’s intranet

Module 122172 | International Monetary Economics BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Jarko Fidrmuc Lehrstuhl für Internationale Wirtschaftstheorie & -politik E-Mail: [email protected] Prerequisites Module 11202 | Economics

Use of Module

Contents The course ‘International Monetary Economics’ studies macroeconomic and financial aspects. It touches on all areas in macroeconomics and finance, especially monetary economics and monetary policy. We foucs on central banking, economic growth, exchanges rates, and the Economic and Monetary Union (EMU)

The course draws heavily on theoretical and empirical research to help guide managerial decisions.

This course offers you viable insights in the methods of theoretical economics and the design of economic policy issues. This course is taught from an academic point of view and it integrates current policy discussions

Qualification Objective By the end of this course, you should have: • An understanding of monetary and fiscal policy issues; • An understanding of the differences of monetary and fiscal policy within the EMU; • An understanding of the growth theory and growth models; • An understanding of how the ECB operates and what its goals are; • An understanding of supply and demand in the money market + interest rates; • An understanding of macro supply and demand in goods markets + investments; • An appreciation of the functioning of exchange rates; • An understanding about the interconnections in a macro-economy; • An understanding of the European debt crisis; • A profound knowledge about the working of macroeconomic models; Main Competencies: Students will engage in critical thinking and analyze issues with a global mindset.

Readings Basic Literature (essential): [1] Abel, A.B., B.S. Bernanke, D. Croushore, Macroeconomics, 8th edition, Person, 2014. [2] Blanchard, O., Macroeconomics, 3rd ed., 2003, ISBN: 0130671002 [3] Blanchard, O., D.R. Johnson, Macroeconomics, 6th edition, Pearson print. [4] German Council of Economic Experts, Annual Reports.

Advanced Literature: [1] Obstfeld, M. and K. Rogoff, Foundation of International Macroeconomics, 1996, ISBN 0262150476, MIT Press [2] Romer, D., Advanced Macroeconomics, ISBN: 0072318554, [3] Mas-Colell, A.; Whinston, M.; Green, J. (1995), Microeconomic Theory, Oxford University Press, Oxford.

Module 122181 | Supply Chain Management BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Wolfgang Schulz Chair for Mobility, Trade and Logistics E-Mail: [email protected] Prerequisites Basic knowledge in (business) economics Use of Module Master compulsory optional subject The module amplifies the understanding of logistic processes in line with a fundamental education Contents | Developments in logistics | Drivers in logistics | Germany as location for logistics | Local and global sourcing | Storage and warehouse management | Logistics networks | Financing in logistics (supply chain financing) | Logistics IT | Special forms of logistics | New business segments for logistics | Sustainability in logistics

Qualification Objective The main objective of this module is to demonstrate, that the focus on functional management elements, descriptive logistics developments as well as framework- and structural conditions are basically sufficient to ensure “fitness for logistics” in Germany nowadays, but also that “fitness for logistics” furthermore is the fundamental prerequisite for sustainable growth in the logistics industry.

Readings Will be anounced in the first session!

Module 122182 | Sustainable Transport Policy BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Wolfgang Schulz Lehrstuhl für Mobilität, Handel & Logistik E-Mail: [email protected] Prerequisites

Use of Module

Contents

1. Policy 2. Traffic policy and traffic policy developments 3. Problems and trade-offs 4. Fields of resolution and area of conflict 5. Sustainability as linking element 6. Sustainability as integral part of active traffic policy

Case studies for each Topic 1 to 6. The field of transport research deals with the scientific investigation of effects and problems within the transport segment. Transport policy as a scientific subset discipline besides traffic engineering, transport legislations, traffic medicine etc. examines traffic relevant research fields and questions from the economic perspective. Traffic policy is part of economic policy. Economic policy focusses on influencing the design towards a structured and well organized economic development. Traffic policy is a sectoral economic policy that deals with the tactic development of the transport segment. In terms of constitution the discipline can for example be compared with energy policy. European transport policy and sustainability orientation hereby built the core elements of the lecture content.

Qualification Objective Importance of Globalization Need for sustainability Mobility stakeholders Structure, behavioral patterns, market performance and economic consequences of mobility and mobility innovations

Readings Schulz, Wolfgang H. and Geis, Isabella, European Integration by Action Plans and Directives of the European Commission: Analyzing the Policy Framework for the Deployment of Intelligent Transport Systems (ITS) (July 6, 2015). Available at SSRN: http://ssrn.com/abstract=

Schulz, Wolfgang H. and Wieker, Horst and Kichniawy, Jennifer, Research Joint Ventures as a European Policy Instrument Beneath Directives and Action Plans: Transitions, Interlocking and Permeability of Political, Technological and Economical Requirements (April 6, 2014). Available at SSRN: http://ssrn.com/abstract=2606414 or http://dx.doi.org/10.2139/ssrn.2606414.

Schulz, Wolfgang H., Is a Minimum Regulation Efficient: Empirical Evidence from Roadworthiness Inspection Regime in EU-27 (May 1, 2015). Available at SSRN: http://ssrn.com/abstract=2601329 or http://dx.doi.org/10.2139/ssrn.2601329

Schulz, Wolfgang H., Mainka, Miriam, Gesamtwirtschaftliche Bewertung der Sperrung der A1- Rheinbrücke für den Lkw-Verkehr, Wissenschaftliche Studie im Auftrag von Pro Mobilität – Initiative für Verkehrsinfrastruktur e.V., Köln 2013 (http://www.promobilitaet.de/media/file/968.Studie_vwl_Kosten_Sperrung_Rheinbruecke_Lev_IER C_Pro_Mobilitaet.pdf)

Schulz, W.H, Industrieökonomik und Transportsektor, Köln 2004.

Module 122201 | Special Topics in Finance BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Seminar and presentations Event Type Mandatory ☐ Elective ☒ Period 1 semester Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with N.N.

Prerequisites

Use of Module Elective Module in CME

Contents Aim of the module is to grasp a profound knowledge of recent developments of the (global) financial system and its institutions. In addition, implications of changes in the financial industry and its financial instruments will be discussed. The module “Special Topics in Finance” could encompass specific subjects in corporate finance such as corporate governance and value maximization, financial decisions and capital structure, and merger & acquisitions, and macro finance aspects as there are financial crises and contagion effects, compensation and incentives in the financial sector, configurations of financial systems and its respective regulations. The specific topic of the seminar will be defined and published in advance.

Qualification Objective The students | should apply and deepen their knowledge in finance, taking into account different theory perspectives: | get to know how to conduct theoretical and empirical analysis of certain finance issues.

Readings Literature will be provided in the course

Module 122202 | Alternative Investments BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations One final exam at the end oft he lecture Scope and Length of Examinations 90 minutes Module Responsibility with Prof. Dr. Mark Mietzner Dean ZU Executive Education Chaor for Finance | FIF E-Mail: [email protected] Prerequisites Successful completion of required course C 112052 (Corporate Finance) Use of Module

Contents  Private Equity, Hedge Funds and commodity markets  Credit derivatives (Credit Default SWAPs, CDS)  Corporate Governance and Activism Strategies  current topical focuses, e.g. Real Estate, Infrastructure, Insurance Linked Securities or Sustainable Investments  Asset Allocation with Alternative Investments

Qualification Objective The students  get an introduction to alternative investments and will learn the characteristics, opportunities and risks provided by this asset class;  will be able to discuss and understand new financial products;  will learn basic techniques of valuation and performance measurement of alternative investments.

Readings  Current journal articles  Anson, Mark J. P., (2006): Handbook of Alternative Assets, 2nd edition, John Wiley & Sons, New Jersey.  Fabozzi, F., Füss R. and Kaiser D. G. (2008): The Handbook of Commodity Investing, John Wiley and Sons, New Jersey.  Gompers, P. And Lerner, J. (2006): The Venture Capital Cycle, The MIT Press, Cambridge.  Lhabitant, F.-S. (2006): Handbook of Hedge Funds, John Wiley and Sons, New Jersey.  Lhabitant, F.-S. (2004): Hedge Funds: Quantitative Insights, John Wiley and Sons, New Jersey.  Meyer, T. and Mathonet P.-Y. (2005): Beyond the J-curve: Managing a Portfolio of Venture Capital and Private Equity Funds, John Wiley and Sons, New Jersey.

Module 122203 | Derivate BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Franziska Peter Lehrstuhl für Empirische Kapitalmarktforschung & Ökonometrie E-Mail: [email protected] Prerequisites

Use of Module

Contents This is an introductory course to financial derivatives, in particular forwards, futures, swaps and options.

• Forwards and futures • Swaps • Hedging with derivates • Options: Properties, and trading strategies • Option pricing theory: Binomial trees • Black-Scholes formula • The Greeks • Exotic options

Qualification Objective Students… • obtain knowledge of the most important derivatives securities • understand how derivatives can be used for risk management and investment • understand the fundamental valuation approach by "no-arbitrage"

Readings Hull, John C. (2012): Options, Futures, and Other Derivatives

Module 124041 | Behavioral Business Ethics BA CME Semester 3-6 3 ontactHours 5 ECTS Contact time/Self Study (in h): 27/123 Teaching Methods | Lecture | Seminar | Case study Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation Yearly ☒ Per Semester ☐ Examinations | Presentation and Exam Scope and Length of Examination | 60 Minutes Exam Module Responsibility with Prof. Dr. Carmen Tanner Lehrstuhl für Wirtschaftspsychologie und Führungsethik am Leadership Excellence Institute Zeppelin LEIZ E-Mail: [email protected] Prerequisites none

Use of Module Elective module CME

Contents Behavioral Business Ethics is an interdisciplinary research line, working at the intersection Psychology, Ethics, and Economics & Finance. Based on an empirical (primarily experimental) approach this domain examines how human beings respond to moral-ethical issues in the business or finance context and how individual and contextual factors can contribute to the development of unethical practices within organizations. In the lecture, students will read and elaborate on scientific papers from international journals which deal with current themes of behavioral ethics. Examples of questions are: How does it come that people (even good people) engage in unethical behavior without being aware of it. What makes people “morally blind”? Do people rely on reasoning or intuition when deciding what is right or wrong? Has ethical behavior to do with the capability of controlling temptations? And if so, what happens if people are mentally tired thereby lacking self- control? How do people justify own unethical behavior? How does money affect individual behavior? Does power corrupt human beings? The examination consists of a presentation during the semester and a writing exam at the end of the semester.

Qualification Objective Students will ...  learn about relevant theories and results from Behavioral Ethics research.  will learn about psychological biases and situational factores that can hinder or foster ethical behavior.  will expand their methodological skills by learning about more the experimental approach.  will learn to apply the findings to daily life and applied fields.

Readings Literature will be based on scientific papers. List of papers will be presented at the beginning of the lecture. De Cremer, D., Tenbrunsel, A.E. (2012). Behavioral Business Ethics: Shaping an Emerging Field. New York: Taylor & Francis Group. De Cremer, D. (2009). Psychological Perspectives on Ethical Behavior and Decision Making. Information Age Publishing. Bazerman, M.H., Tenbrunsel, A.E. (2011). Blind Spots. Why We Fail to Do What´s Right and What to Do about It. New Jersey: Princeton University Press.

Module 124042 | Corporate Responsibility & Compliance BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Josef Wieland Direktor Leadership Excellence Institute Zeppelin | LEIZ Lehrstuhl für Institutional Economics E-Mail: [email protected] Prerequisites

Use of Module

Contents - Nature of the firm - Strategical Normative Management - Integrity & Compliance Management - Corporate Responsibility & Human Rights - Millenium Goals & Sustainability - Innovation Management - Stakeholder Management & Shared Value - Case studie - Compliance Management Systems & Values Management Qualification Objective - Learn about public and private Regulation with regard to Integrity and Compliance - Learn about implementation strategies for effective Compliance Management System - Learn about Corporate Social Responsibility and Human Rights, Sustainability: Standards, Management Systems, public discourses - Strategic Management & Societal Motivation Readings Küng, H., Leisinger, K.M., Wieland, J. (2010): Manifest für ein globales Wirtschaftsethos/Manifesto Global Economic Ethic. München: dtv. Wieland, J., Grüninger, S., Steinmeier, R. (2010) (Hrsg.): Handbuch Compliance-Management. Konzeptionelle Grundlagen, praktische Erfolgsfaktoren, globale Herausforderungen. Berlin: Erich Schmidt. Wieland, J. (2014): Governance Ethics: Global value creation, economic organization and normativity. Berlin: SpringerWieland, Carroll, A.B., Buchholtz, A.K. (2008): Business and Society: Ethics and Stakeholder Sacconi, L., Blair, M., Freeman, R.E. (Eds.) (2010): Corporate Social Responsibility and Corporate Governance: The Contribution of Economic Theory and Related Disciplines. Palgrave R. Edward Freeman (2010): Stakeholder Theory: The State of the Art

Module 100111 | History of Economic Theory BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☒ Elective ☐ Period 2 semesters Rotation yearly ☒ per semester ☐ Examinations

Module Responsibility with Prof. Dr. Manfred Moldaschl Direktor European Center for Sustainability Research | ECS Audi-Stifungslehrstuhl für Sozialökonomie und unternehmerisches Handeln E-Mail: [email protected] Prerequisites

Use of Module Elective Module CME

Contents The course “History of Economic Theory” deals with classical texts of major economists and philosophers. Those include Aristoteles, the french physiocrats, representatives of the classic like Adam Smith and David Ricardo as well as representatives of the neoclassic like H. Stanley Jevons and Carl Menger. Thereby, students will be introduced to major paths of economic thought that will eventually pave the way to modern price- and market theory. The course will also deal with major economic controversies like the method controversy (Menger versus Schmoller) and the value controversy (Max Weber). The course will close with central texts of particularly influential economics of the 20th century: Joseph Schumpeter, John Maynard Keynes, Friedrich von Hayek and Douglass C. North. The course also refers to neighboring fields of study like theory of science, ethics, economic history, sociology and history of culture. Thereby, it can be viewed as a component of interdisciplinary studying.

Qualification Objective Students will gain a well-grounded overview of the development of economics and economic analysis. They can critically analyze original texts by using relevant literature and can use their knowledge of important basic principles of economics to answer questions of current economic problems.

Literature Hirschey, M. (2003): Managerial Economics. Ohio: Thomson South-Western Foss, N.J. (Ed.) (1997): Resources, Firms, and Strategies. A Reader in the Resource-Based Perspective. Oxford Management Readers Richter, R., Furubotn E.G. (3. Auflage 2003): Neue Institutionenökonomik. Tübingen: Mohr (Siebeck)

Module 124043 | Theory of the Firm BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Josef Wieland Direktor Leadership Excellence Institute Zeppelin | LEIZ Lehrstuhl für Institutional Economics E-Mail: [email protected] Prerequisites none It is strongly recommended to have completed the following courses: 114073 “Organisational & Network Theory”, 114091 “Microeconomics”, 100111 “History of Economic Theory” and 123131 “Decision & Game Theory”. Use of Module Elective module CME

Contents Institutional Economic Theory of the Firm; Transaction Cost Theory; Porperty Rithts Theory; Principal Agent Theory.

Qualification Objective The students will understand the basics of organizational economics and independently work through the texts relevant tot he theory oft he firm; understand expecially the institutional economic theory approach oft he Property-Rights-Theory, the Transaction-Cost-Theory and the Principal-Agent- Theory and analyse it from primary texts.

Readings Hrischey, M. (2003). Managerial Economics. Manson, Ohio: Thomson South-Western. Foss, N.J. (Ed.) (1997). Resources, Firms, and Strategies. A Reader in the Resource-Based Perspective. Oxford: Oxford University Press. Richter, R. & Furubotn, E.G. (2003). Neue Institutionenökonomik. Tübingen: Mohr Siebeck.

Module 122191 | Quantitative Methods I BA CME Semester 5-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Franziska Peter Lehrstuhl für Empirische Kapitalmarktforschung & Ökonometrie E-Mail: [email protected] Prerequisites

Use of Module

Contents The aim of this module is to offer a specialization in quantitative methods used in economics. The course deals with theoretical topics as well as with practical applications using the statistical software R.

Readings Depending on the topic- will be announced in the course

Module 122192 | Quantitative Methods II BA CME Semester 5-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Franziska Peter Lehrstuhl für Empirische Kapitalmarktforschung & Ökonometrie E-Mail: [email protected] Prerequisites

Use of Module

Contents The aim of this module is to offer a specialization in quantitative methods used in economics. The focus is on the application to empirical finance topics, such as:

Readings Will be announced during the course.

Module 12345 | Advanced Methods CME BA CME Semester 5-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 48/89 Teaching Methods Event Type Mandatory ☐ Elective ☒ Period 1 semesters Rotation yearly ☒ per semester ☐ Examinations Scope and Length of Examinations Module Responsibility with Prof. Dr. Franziska Peter Lehrstuhl für Empirische Kapitalmarktforschung & Ökonometrie E-Mail: [email protected] Prerequisites

Use of Module Elective Module CME

Contents The Module „Advanced Methods CME“ consists of two quantitative method workshops. Any two workshops with Module numbers 123241 to -44 by can be combined. Each semester one or more workshops will be offered. Possible topics of the workshops are:

Qualification Objective Students will enhance their knowledge of innovative and advanced methods in economics and social sciences and learn to critically reflect on empirical studies of any kind. Readings Depending on workshop

Module 122401 + Module 122402

Current Issues in Corporate Management & Economics I + II BA CME Semester 3-6 3 Contact Hours 6 ECTS Contact Time/Self Study (in hrs): 27/123 Teaching Methods Seminar Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☐ per semester ☒ Examinations variable Scope and Length of Examinations Module Responsibility with N.N.

Prerequisites Completion of the Zeppelin Year. Additional prerequisites will be defined in the individual course description Use of Module Elective Module Bachelor CME

Contents The module focuses on current issues, topics, and problems in the field of corporate management and economics. Students get the opportunity to discuss, debate, and develop their own ideas of a problem and possible solutions or solution strategies. There can be an emphasis on topics of corporate management, as well as on economic issues.

Qualification Objective Students expand the theoretical, methodological, and empirical knowledge they have gained so far regarding the aspect of a competent participation in discourses and debates on current issues of corporate management and economics. They learn how to transfer theoretical approaches into practical situations and how to apply methodological knowledge when working on case studies and on independent solutions to a certain problem. Furthermore students practice representing normative positions in current debates.

Readings Will be announced in the individual courses.

Bachelor Phase

Module 11208 | Final Module BA CME Semester 8 Contact Hours 14 ECTS Contact Time/Self Study (in hrs): Teaching Methods Event Type Mandatory ☒ Elective ☐ Period 1 Semester Rotation yearly ☐ per semester ☒ Examinations Bachelor Thesis and Disputation Scope and Length of Examinations Module Responsibility with all professors

Prerequisites

Use of Module Mandatory module

Contents The aim of the module is to prepare for the bachelor examination. This module provides students with academic support in writing their thesis. They are supported regarding methods and contents by their supervising chairs and learn to present and defend their bachelor thesis. The concrete contents and formats depend on the respective topic chosen and on the supervising chairs. There is no special course for all students in their final semester.

Qualification Objective The students | gain the skill to work on an academic topic at an advanced level; | gain the skill to present and defend their bachelor thesis; | gain a broad insight into research practice and reflect their own experiences critically.

Readings The concrete readings depend on the respective topics chosen.

ZU|Plus

Workshop 110012 | Creative Performance – Voice, Body, Posture BA CME | Semester 2 Contact Hours 1 ECTS Contact Time/Self Study (in hrs): 25/- CCM | PAIR 3-5 | SPE Teaching Methods Workshop Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☐ per semester ☒ Examinations Active Participation Scope and Length of Examinations Module Responsibility with Prof. Dr. Karen van den Berg Lehrstuhl für Kunsttheorie & inszenatorische Praxis [email protected] Prerequisites Completion of the Zeppelin Year

Use of Module Mandatory Workshop in BA programs

Contents In addition to traditional academic forms of imparting knowledge, which are mainly composed as language or text, currently alternative aesthetic, gestalt-like, and physical forms of knowledge and presentation are increasingly being focused on in educational research, as well as in studies on knowledge management.

With its comprised theory inputs the workshop provides an introduction to these practices. More than that, however, it makes the participants work practically with their voice, posture, body awareness, and deal with visual and auditory media. In this way, the possibilities of that which recently has been summarized as implicit knowledge (or "embodied" or "tacit knowledge") or skills shall be explored. In the context of this workshop students can choose their own focus that can range from more theater-like performative work via film, photography, and phonation to aesthetic practices, as well as forms of knowledge from meditation and Far Eastern bodywork.

Qualification Objective Based on the multidisciplinary work on physical approaches to the world and forms of presentation, the students are to get the opportunity to test alternative forms of knowledge in the context of their tertiary education.

Workshop 110011 | Fundamentals of Entrepreneurship BA CME Semester 3-5 2 Contact Hours 1 ECTS Contact Time/Self Study (in hrs): 18/7- Teaching Methods Workshop Event Type Mandatory ☐ Elective ☒ Period 1 Semester Rotation yearly ☐ per semester ☒ Examinations Business Plan (Group Work) Scope and Length of Examinations Module Responsibility with

Prerequisites Completion of the Zeppelin Year

Use of Module Mandatory Workshop in BA programs

Contents The workshop "Fundamentals of Entrepreneurship" is mandatory for all bachelor students at Zeppelin Universität. The founding idea, especially in the area of social entrepreneurship, plays a central role at ZU and respective (student) projects are supported sustainably. The workshop on the fundamentals of entrepreneurship thus aims to make all students of our university familiar with the backgrounds, questions, risks, and potentials of founding. It provides an overview of the planning necessary for new business ideas, the many individual steps on the way to one´s own founding, as well as the underlying theoretical knowledge. The students are encouraged to identify new corporate ideas, and to conceptualize, plan, finance, and successfully market them. The structure of the workshop follows the chronology of the founding process.

Qualification Objective Consequently, the students learn the skills necessary to discover market-efficient innovation potentials, to implement their own ideas, and to evaluate the founding initiatives of others.