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The Berlin Tasting to Continue the Education of in Which Consumers and Specialist Journalists the Chilean Winemaking Industry

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The Berlin Tasting to Continue the Education of in Which Consumers and Specialist Journalists the Chilean Winemaking Industry TheThe BerlinBerlin TastingTasting Brazil 2005 Sao Paulo, November 7 Rio de Janeiro, November 9 Index Press Release 2 BRAZILIAN PRESS COVERAGE América Economía 4 Exame 6 Veja SP 10 Gula 12 Shopping News 14 Prazeres sa Mesa 17 Rui Alves-O Globo 21 Valor Econômico 23 Folha De Sao Paulo 27 Época 29 O Globo 31 O Estado de Sao Paulo 33 Jornal do Commercio 35 Gazeta Mercantil 37 Diário De Suzano 40 Veja SP 42 Jornal Do Brazil 44 O Globo 45 CHILEAN PRESS COVERAGE América Economía 47 El Mercurio 49 www.lobby.cl 51 www.vitinicultura.com 53 2 In Brazil, Viñedo Chadwick, Seña and Brazil Don Maximiano Wines Reassert World Press Release Translation Class of Chilean Wines January 2004 marked a milestone in the history The outcome of the tasting in Brazil showed the of the Chilean winemaking industry, when Viñedo same trend. The results placed Château Margaux Chadwick 2000 and Seña 2001 were selected first 2001 first, followed by Viñedo Chadwick 2000 and second, respectively, by European journalists and Seña 2001 in third place, demonstrating again and trade in a blind tasting. They were positioned the degree of development and quality levels above Château Lafite 2000, Château Margaux achieved by the Chilean winemaking industry. 2001, Château Latour 2000 and the best Tuscany “We are very proud of this excellent outcome wines, in what is known today as the “Berlin for the Chilean winemaking industry in a market Tasting”. On December of that same year, in as important as Brazil. This tasting confirms the Chile, a similar event with wine press had the Berlin results and reasserts our conviction that same outcome. our wines already stand among the world’s best”, Sâo Paulo and Río de Janeiro, in Brazil, were remarked Eduardo Chadwick. two further locations that were chosen to replicate He added: “with blind tastings like these, the Berlin Tasting to continue the education of in which consumers and specialist journalists the Chilean winemaking industry. choose between our wines and those of the most Forty renowned wine specialists, including famous appellations of the world, we contribute journalists, buyers and prominent wine consumers to positioning all Chilean wines in a mark of of this important market were invited to three excellence and acknowledgement”. consecutive tastings, by Eduardo Chadwick, President of Viña Errázuriz; Otávio Piva de Final results - Berlin Tasting in Brazil - Alburquerque, President of Expand, Brazilian November 2005 distributor and Steven Spurrier, a renowned UK 1. Château Margaux 2001 wine expert and columnist of Decanter Magazine. 2. Viñedo Chadwick 2000 Steven Spurrier acted as the tasting’s moderator, 3. Seña 2001 as he had in Berlin. 4. Château Latour 2001 Viñedo Chadwick 2000 and 2001, Seña 2000 5. Seña 2000 and 2001, Don Maximiano Founder’s Reserve 6. Viñedo Chadwick 2001 2001, the French Château Margaux 2001, 7. Don Maximiano Founder´s Reserve 2001 Château Latour 2001, Château Lafite-Rothschild 8. Guado Al Tasso 2000 2000, and the Italians Guado Al Tasso Bolgheri 9. Château Lafite-Rothschild 2000 D.O.C. Superiore 2000 and Sassicaia Bolgheri 10. Sassicaia 2000 D.O.C. 2000 were chosen for the occasion. Brazilian Press Coverage 4 Brazil América Economía December, 2005 5 Chilean wines chosen as Brazil The Best in the World América Economía Viñedo Chadwick, Seña and Don Maximiano Founder´s Reserve once again reaffirm the world class level of December, 2005 Chilean wines in Brazil. Translation 2004 marked a historic milestone for the Chateaux Margaux 2001 was followed by Chilean wine industry when Viñedo Chadwick Viñedo Chadwick 2000, with Seña 2001 taking 2000 and Seña 2001 took first and second place third place over such wines as Chateau Lafite in a blind wine tasting carried out in the Ritz 2000, Chateau Latour 2000 and 2001, as well as Carlton Hotel in Berlin. They triumphed over some of the best Tuscan wines, demonstrating Chateaux Lafite 2000, Chateaux Margaux 2001, once more the high quality represented by Chateau Latour 2000 and some of the best wines Chilean wines. of Tuscany. “We are very proud of this excellent result It was a combination of journalists and in a market as important as Brazil. This tasting specialized European buyers that gave these confirms the results in Berlin and reaffirms places to the Chilean wines in the mythic “Berlin once more the world class level of our wines” Wine Tasting”. In November of this year in commented Eduardo Chadwick. Brazil, a similar event with specialized press gave the same results. Results Sao Paulo and Rio de Janeiro, in Brazil, were Berlin Wine Tasting-January 2004 the cities chosen to carry out the new replica Ranking Wine of the Berlin Wine Tasting. Three consecutive 1 Viñedo Chadwick 2000 tastings, each with 40 well known journalists, 2 Seña 2001 buyers and distinguished wine consumers from 3 Chateau Lafite 2000 this important market were brought together at 4 Chateau Margaux 2001 the invitation of Eduardo Chadwick, President 4 Seña 2000 of Viña Errazuriz, Otávio Piva de Alburquerque, 6 Chateau Margaux 2000 President of Expand, distributor in Brazil, and 6 Chateau Latour 2000 Steven Spurrier, prominent columnist for Decanter 9 Don Maximiano Founder’s Reserve 2001 magazine from the United Kingdom, who, as 10 Chateau Latour 2001 in Berlin, was official moderator of the tasting. 10 Solaia 2000 The results of the tasting in Brazil confirmed the pattern, locating the wines of Errazuriz among the first place preferences of both specialized critics and experienced consumers. 6 Brazil Exame Sao Paulo March 15, 2006 7 Photo: Château Margaux Vineyard: a threat to the French hegemony Photo: Eduardo Chadwick: a new representative for South Americans The Chilean who has displaced Brazil Exame Sao Paulo the French March 15, 2006 Translation How it is that the Chilean Eduardo Chadwick was able to overcome some of the most expensive and traditional European wines in the World. By Eduardo Vieira The Chilean wine producer Eduardo Chadwick quality of the beverage. It is one thing to evaluate is an audacious figure. Until very recently, a wine knowing its background and price (Who his wines were ignored by some of the most would turn down a Château Margaux in order to respected European specialists (known for drink a Chadwick?). Another is to rank it blindly the traditional lack of interest in lesser known – in this case, one values what they are drinking. labels). Nonetheless, Chadwick maintained “The lesson for the consumer is to never let the hope. For him, his best harvests had succeeded in price or label of a wine fool you”, says Arthur creating bottles equal to those of the great French de Azevedo, from the Brazilian Association of and Italian winemakers. So, instead of spending Sommeliers. The triumphant wine of the Berlin his days complaining to friends about the success tasting, a bottle from the 2000 harvest of Viñedo he never had, he made a decision, that according Chadwick, at a cost of 448 reales and received to some of the most conservative enophiles, had 90 points from the North American critic more to do with craziness than confidence: He Robert Parker, one of the most respected in the challenged some of the most respected wine international market. Nonetheless, the Château producers to a duel- which in the world of wine, is Lafite-Rothschild from the same harvest, costing a blind wine tasting in which no one knows what almost 3000 reales, received Parker’s highest they are drinking. The event took place in Berlin ranking (100 points), but remained in third in 2004. 15 bottles were analyzed, five came place. “We know that Chile had the conditions from Chadwick, five came from the best Italian to produce international class wines, as well as labels in Tuscany and five from the best harvests provide them at a low price”, stated Chadwick, of the most prestigious French names- icons such who repeated the challenge in Brazil in December as Château Lafite-Rothschild, Château Margaux and once again was among the leaders. In April, and Château Latour. The jury was made up of the Europeans will have another opportunity, in a some of the most well known sommeliers in the blind tasting in Japan. “I am nervous, but I know world. Chadwick’s wines were ranked among in we will be successful”. the top two positions. “When I think about that This fantastic series of victories has changed day, it’s still hard for me to believe it.” He said. Eduardo Chadwick’s life. His wine industry The Chilean victory over the French legends is has almost doubled in size (making more than further evidence of a frequent anomaly that exists 20,000,000 dollars per year) and he has become in any place where a bottle of wine is opened- in one of the 50 most influential people in the market, many cases the label is of more value than the according to the English magazine Decanter. 9 “There are various high class wine producers Who is Eduardo Chadwick? in Chile, but none so daring as Chadwick”, says Get to know the best thing to have emerged Otávio Piva de Albuquerque, owner of Expand lately from the wine world imports, of Sao Paulo. The demand for his wines Age: 43 years has shot up along with his rising fame. In Brazil, the expectation is to sell 9000 bottles from Seña Training: Industrial Civil Engineering at the – the wine which was in second place in Berlin- Universidad Católica de Chile almost 3000 bottles more than last year. A similar phenomenon has occurred with price, which has Achievement: He risked his reputation competing also risen 15% in 2006.
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