Global Independent Law Firms Forum Thursday 21 March 2013 Millennium Hotel Mayfair London, UK

Conference programme Encouraging global legal business improvement in an age of change

www.independentlawfirmsforum.com Welcome 2

With expert speakers drawn from leading international, independent, and global law firms, this year’s forum hosts legal professionals from across Europe, Africa, Asia, Latin America and the United States, offering you an unrivalled chance to network and hear from an eminent group of global law firm partners and legal experts in one place.

The focus of the 2013 conference programme is on the changing international market for legal businesses, and the place that independent law firms have within it. It will also focus on the improvements law firms can make to better their existing practices and expand into new markets.

Taking a close look at issues such as the trend towards global law firm mergers and how this may affect independent law firms, current trends in the US legal market, how to develop your marketing and media strategies, better financial management and increasing your referral work, the 2013 forum will offer clear insights into how international commercial law firms can chart their path to success over the coming year and beyond.

I look forward to welcoming you to London in March.

John Malpas Publisher,

Firms that have registered to attend this year’s forum include: Al Tamimi & Company, Allen & Overy, Andreas Neocleous & Co, Arthur Cox, AZB & Partners, Baker Tilly, Bond Pearce, bpv Braun Partners, bpv Grigorescu Stefanica, bpv Hügel Rechtsanwälte, bpv Jádi Németh Ügyvédi Iroda, Bucerius Centre on the Legal Profession, Deacons, DZP, European Company Lawyers Association (ECLA), Eversheds, Fangda Partners, FCB&A, Gómez-Acebo & Pombo, Habib Al Mulla, Hook International, International Law Firm Solutions, Jomati Consultants, Kinstellar, Legance, Lewis and Roca, Mishcon de Reya, Mourant Ozannes, , , PLMJ, PwC, Setterwalls, Strelia, TLT, , Webber Wenzel, Yao Liang Law Offices.

How to book To reserve your place at the Global Independent Law Firms Forum 2013, book online, call Namrita Modgill on +44 (0)20 7004 7473 or email [email protected] Speakers

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Conference chairman Markus Hartung, director, Bucerius Centre on the Legal Profession, Germany

Speakers Bruno Bartocci, partner, Legance, Italy George Bull, head of partnership, Baker Tilly, UK Olivier Clevenbergh, senior partner, Strelia, Belgium Philippe Coen, president, European Company Lawyers Association (ECLA), France Daniela Conte, head of PR, Simmons & Simmons, UK Stephen Denyer, global markets partner, Allen & Overy, Germany John Ffooks, senior partner and supervising attorney, JW Ffooks & Co, Francophone West Africa Kathleen Garrett, London managing partner, Arthur Cox, Ireland Pedro Guimarães, partner, FCB&A, Portugal Alex Holtum, director, International Law Firm Solutions, UK Alison Hook, principal, Hook International, UK Jeremy Lam, managing partner, Deacons, Hong Kong John Malpas, publisher, Legal Week, UK Manuel Martín Martín, managing partner, Gómez-Acebo & Pombo, Spain Peter Martyr, global chief executive, Norton Rose Fulbright, UK Richard McBride, partner, TLT, UK Michael J McCue, practice group leader, partner, Lewis and Roca, USA Roddy McKean, chair, Africa Group Webber Wenzel, South Africa Jason Mogg, managing partner, Kinstellar, Czech Republic Rob Morris, chief executive officer, Habib Al Mulla, UAE Elliot Moss, director of business development, Mishcon de Reya Emma Price, director of business development, Bond Pearce, UK Manuel Santos Vítor, managing partner, PLMJ, Portugal Gus Sellitto, managing director, Byfield Consultancy, UK Paul Smith, partner and chair of regulatory law, Eversheds, UK David Snell, head of professional partnerships advisory group, PwC, UK Georgina Stanley, editor, Legal Week Tony Williams, principal, Jomanti, UK Krzysztof Zakrzewski, managing partner, DZP, Poland Jonathan Zhou, partner, Fangda Partners, China Programme Wednesday 20 March 2013 4

18.30 Networking drinks reception Global Independent Law Firms Forum 2013 will also include a networking drinks reception at 18.30 on Wednesday 20 March 2013 at the Millennium Hotel London Mayfair in order to allow delegates ample opportunity to network with peers from across Europe and further afield, prior to the conference. Further details will be sent to all confirmed conference attendees prior to the event. Millennium Hotel London Mayfair, 44 Grosvenor Square, London W1

How to book To reserve your place at the Global Independent Law Firms Forum 2013, book online, call Namrita Modgill on +44 (0)20 7004 7473 or email [email protected] www.independentlawfirmsforum.com Programme Thursday 21 March 2013

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08.30 Registration

09.00 Opening remarks from conference chairman Markus Hartung, director, Bucerius Centre on the Legal Profession, Germany

09.15 Keynote address: Independence in an age of acquisition and change In an age where the pace of change in law firm mergers’ and acquisitions has been frenetic, a select group of firms have managed to consistently stay in the headlines in successfully achieving a sequential series of mergers and alliances over recent years, for example, Norton Rose’s merger with US law firm Fulbright & Jaworski. Against this backdrop, John Malpas, publisher of Legal Week, interviews Peter Martyr, global CEO of Norton Rose Fulbright, as to how he views current market trends towards greater consolidation, offering an insight into the successes, obstacles, challenges and issues of mergers and acquisitions, with the opportunity for delegates to ask questions.

10.00 Panel discussion: Success is the goal, but a myriad of paths to reach it Following on from our keynote address, an expert panel of managing and senior partners drawn from leading independent and global firms provides in-depth analysis on global trends. How should law firms approach the business and management issues regarding their current relationships, from best friends’ networks, to alliances and associations, verein structures and full equity mergers? What does this mean for the future of independent law firms? How should law firms show their clients that they can offer a seamless cross border service through successful alliances? Olivier Clevenbergh, senior partner, Strelia, Belgium Stephen Denyer, global markets partner, Allen & Overy, Germany Manuel Santos Vítor, managing partner, PLMJ, Portugal Tony Williams, principal, Jomati Consultants, UK

11.00 Morning coffee

11.30 Interactive focus groups Building on Legal Week’s Global Independent Law Firms supplement, this year’s regionally focused interactive focus groups are centred on insights into the operations of key regional markets; their business culture, working practices and market trends. A. Asia: Independence, joint ventures, and the scope for business; are Asian legal markets reaching saturation point? Jeremy Lam, managing partner, Deacons, Hong Kong Richard McBride, partner, TLT, UK Jonathan Zhou, partner, Fangda Partners, China B. Africa: The continental path to Africa John Ffooks, senior partner and supervising attorney, JW Ffooks & Co, Francophone West Africa Pedro Guimarães, partner, FCB&A, Portugal Roddy McKean, chair, Africa Group, Webber Wenzel, South Africa Manuel Santos Vitor, managing partner, PLMJ, Portugal C. Europe: staying independent, staying strong, and building networks Bruno Bartocci, partner, Legance, Italy Manuel Martín Martín, managing partner, Gómez-Acebo & Pombo, Spain Kathleen Garrett, London managing partner, Arthur Cox, Ireland

www.independentlawfirmsforum.com Programme Thursday 21 March 2013 6

12.30 Question Time: The state of the US legal market US and locally based partners from US law firms, together with their referral partners other expert commentators, answer your queries on the US legal scene, following a year which has seen a tightly-fought and divided general election, increased merger activity amongst firms, and mixed messages over the US economy. Michael J McCue, practice group leader, partner, Lewis and Roca, USA Paul Smith, partner and chair of regulatory law, Eversheds, UK

13.00 Networking lunch

14.10 Measuring and building referrals – from art to science How can one develop work from existing relationships and clients so as to maximise existing relationships in addition to building new relationships. This session looks at how law firms can more systematically track and measure referrals but also questions whether this can prove damaging to the mentality of the relationship model. Alex Holtum, director, International Law Firm Solutions, UK Elliot Moss, director of business development, Mishcon de Reya, UK Emma Price, director of business development, Bond Pearce, UK

14.50 Winning the contest and securing a place on the panel of a dream client In-house counsel from leading international companies share their views on what draws them to select law firms, what clients expect from law firms in terms of legal services, but also services are delivered, their market positioning, and the key ingredients to a successful place in cross border multijurisdictional work. Philippe Coen, president, European Company Lawyers Association (ECLA), France Jason Mogg, managing partner, Kinstellar, Czech Republic

15.30 Coffee

16.00 Developing successful tools for financial and practice management This session focuses on key elements of ensuring excellent financial practice management, to go alongside ensuring legal excellence and client care as a staple in making the modern law firm successful. George Bull, head of partnership, Baker Tilly, UK David Snell, head of professional partnerships advisory, PwC, UK Krzysztof Zakrzewski, managing partner, DZP, Poland

16.45 Media, PR, marketing and business development strategies How are independent law firms marketing themselves and spending their marketing budget? How can you best market yourself as an independent firm that you are able to provide a seamless service on a large multi-jurisdictional case? How best to present your case to the national and international media? Elliot Moss, director of business development, Mishcon de Reya, UK Alison Hook, principal, Hook International, UK Daniela Conte, head of PR, Simmons & Simmons, UK Gus Sellitto, managing director, Byfield Consultancy, UK

17.30 Closing remarks from conference chairman

www.independentlawfirmsforum.com www.independentlawfirmsforum.com Sponsors

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HOSTED BY

Legal Week is essential reading for business lawyers, offering clear reporting and hard-hitting analysis of the biggest and most up-to-date news in the legal profession, as well as investigating the issues behind the stories from the UK and around the world. Legal Week Events manages high-profile events, The Law Society is the representative body for creating unrivalled programmes and networking in England and Wales. We are here to opportunities while legalweek.com provides an help, protect and promote solicitors and their indispensable online resource with daily news interests through negotiating with and lobbying the bulletins and an archive of over 27,000 news stories. profession's regulators, government and others, www.legalweek.com both at home and abroad. Our International team provides practical support, training opportunities and advice to law firms and legal professionals. Whether an individual working abroad or a firm exploring international opportunities, the Law Society is able to connect with its network of over 18,000 legal professionals around the globe in order to assist members with their business development needs. www.lawsociety.org.uk

www.independentlawfirmsforum.com Thursday 21 March 2013 Global Millennium Hotel London Mayfair Independent London W1, Law Firms Forum How to book

Complete the registration form and return via: Tel: +44 (0)20 7004 7473 Fax: +44 (0)20 7504 8355 Email: [email protected] Post: Legal Week Events, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, UK Event website: www.independentlawfirmsforum.com

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Conference delegate rate (payment in GBP only) ❑ EARLY BIRD DELEGATE FEE (BOOKINGS RECEIVED BEFORE 31 JANUARY 2013) €£995 + VAT ❑ STANDARD DELEGATE FEE (BOOKINGS RECEIVED AFTER 31 JANUARY 2013) €£1195 + VAT ❑ Please invoice Booking code: GILFF13WEB

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Terms and conditions: A refund (less 10% administration fee) will be made if notice of cancellation is received in writing three weeks before the event. We regret that no refunds can be given after this period. If you do not attend the event or notify us of your intention to cancel, the full fee will still be payable. A substitute delegate is always welcome, but the organiser MUST be notified in advance of the event to avoid incurring a charge. Substitutions may NOT be made at the event.